Limba engleza

Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
_A___ 1. Complete the following statements by choosing the right alternative a, b or c:
1. I’m looking forward to…….news from you.
a. receiving
b. receive
c. get
_C___ 2. Mr. Brown, the marketing manager has informed me that there will be a……….
in his department
next month.
a. spare room
b. opportunity
c. vacancy
_C___ 3. Tom has……….the Richmond Secondary School in 2005.
a. been
b. attended
c. graduated
_B___ 4. Please, find my CV………
a. attached
b. enclosed
c. sent
_B___ 5. Don’t you think that this handwriting is……….?
a. clear
b. illegible
c. eligible
_C___ 6. I would like the ……..to work for such a big company as yours.
a. occasion
b. vacancy
c. opportunity
__B__ 7. My present employer……..his business.
a. lets
b. is closing down
c. leaves
__C__ 8. Some think that if they write on purple paper their application will………
a. be funny
b. be accepted
c. stand out
_C___ 9. A product’s market value represents the…….at which that product would be
sold if offered publicly.
a. value
b. capital
c. price
__B__ 10. B2B is a short from Business to Business and is used …………those aspects
of e-commerce that involve the exchange of goods and services between companies over
the Internet
a. to define
b. to designate
c. to determine
_B___ 11. The direct marketing is a………..of marketing that attempts to send the
messages directly to
consumers using “addressable” media such as mail and e-mail
a. way
b. form
c. means
__C__ 12. C2C consumer to consumer is the oldest form of ……… facilitating people to
deal directly to each
other
a. commerce
b. trade
c. e-business
__C__ 13. The market research represents the study of what people buy and why and it is
usually …….by a
company before it develops a new product.
a. driven
b. offered
c. conducted
_A___ 14. .……of a new product, means that it can first be produced only in the country
where it was
developed, then as it becomes standardized and more familiar, can be produced in other
countries
and exported back to where it started.
a. The Marketing strategy
b. The Marketing
c. The life cycle
__C__ 15. A market leader is the company that …….the largest quantity of a particular
product and thus
emerges as a leader
a. advertises
b. promotes
c. sells
_A___ 16. The aim of marketing is to make selling………
a. nicer
b. superfluous
c. mare expensive
_A___ 17. B2C, business-to-consumer electronic commerce is a form of electronic
commerce in which
products and ………are sold from a firm to a consumer who this way doesn’t have to buy
from a
traditional shop.
a. goods
b. things
c. services
_B___ 18. Marketing is a social and managerial ……….by which individuals and groups
obtain what they need
and want through creating and exchanging products and value others.
a. fact
b. process
c. phenomenon
_C___ 19.
A marketing strategist should decide if products in the sector are primarily sold on
“logic” ……
on “emotion”.
a. either…or
b. neither…nor
c. rather than
_B___ 20.
The marketing strategies that were successful in some cases shouldn’t be taken as
a. codes
b. guidelines
c. rules
_B___ 21.
In 1995 Heinz……over half of its marketing budget into direct marketing and then move
it back
to advertising
a. put
b. placed
c. sold
_B___ 22.
A very important marketing decision is …….resources between the existing customers
and the
new ones.
a. to give
b. to share
c. to allocate
_C___ 23.
If you are just……..a business you obviously don’t have any existing customers.
a. beginning
b. ending
c. starting up
_B___ 24.
It seems that some companies have high levels of……
a. abandonment
b. defection
c. leaving
__C__ 25.
Companies that sell credit know that they must strike……between keeping the old
customers and
attracting new ones.
a. a problem
b. a crisis
c. a balance
__B__ 26.
A well known marketing strategy is to create a …..scheme for the loyal customers.
a. profitable
b. beneficial
c. reward
__A__ 27. …………is a strategy meaning that a company uses commercial partners to
attract new customers
a. The marketing mix
b. Targeting
c. The affinity marketing
__C__ 28. One of the most important decisions a marketing strategist should take is
whether or not to
use……to stimulate purchase
a. rewards
b. gifts
c. incentives
_C___ 29. 1. After you………this faculty will you attend an MA course?
a. will graduate
b. will finish
c. graduate
__B__ 30. By the time you finish the project I…… be back at the office.
a. would be
b. will be
c. Am
_A___ 31. They won’t make any forecasts before they………all the information they
need.
a. receive
b. will receive
c. won’t receive
__C__ 32. I will send you a message as soon as I………..the novel.
a. will finish reading
b. shall finish reading
c. finish reading
_B___ 33. Will you keep on learning until you………the lesson?
a. will have understood
b. understand
c. are going to understand
__C__ 34. Please, stop the car before you……….my house
a. would reach
b. will reach
c. reach
_A___ 35. When I ….. sure about the result, I will let everybody know it.
a. am
b. shall be
c. am going to be
_B___ 36. .......what may, if you are decided to become a manager, you'll do it in the end.
a. came
b. come
c. will come
_B___ 37. ........what you want, I strongly believe that our HR manager knows how to deal
with people.
a. do
b. say
c. make
_C___ 38. ....... to say that a good manager should have more than technical skills.
a. it's worth
b. it's enough
c. suffice it
__A__ 39. Heaven.......for you to leave the country!
a. forbid
b. forbade
c. shall forbid
__C__ 40. ...........that a good manager should have only technical skills.
a. don't be it
b. shan't be it
c. not be it
_C___ 41. Somebody.........the board on what's happening here.
a. informs
b. will inform
c. inform
__B__ 42. You........my advice: leave those files for tomorrow!
a. may take
b. take
c. have taken
__C__ 43. Hurry up! You......the reports ASAP.
a. could send
b. sent
c. send
__A__ 44. The boss required that everybody.......the meeting on Monday.
a. attend
b. will attend
c. would attend
_C___ 45. The marketing manager has ordered that the new strategies.....by tomorrow at
noon.
a. will be ready
b. are ready
c. be ready
_B___ 46. The chairman suggested that all employees ........ him what they don't
understand
a. can ask
b. ask
c. have to ask
_C___ 47. The bank owner ordered that the wages ........... his stuff.
a. will motivate
b. must motivate
c. motivate
_B___ 48. The Board recommended that the projects .......... handed in two weeks' time.
a. are
b. be
c. will be
__A__ 49. The manager suggested that prices .......... kept low so as to attract new
customers.
a. be
b. would be
c. could be
_C___ 50. The executives ............ that the company's policy be well known by the public.
a. have desired
b. would desire
c. desire
__C__ 51. . ……..have found that nearly all important decisions are made in the
subconscious.
a. The scientists
b. The engineers
c. The psychoanalysts
__C__ 52. The direct marketing’s …….on entertainment is clear: there is no room for it in
direct
communications.
a. opinion
b. question
c. stance
_C___ 53. ”The right-brain” dominated advertisers use…..rather logic.
a. reason
b. intelligence
c. intuition
__C__ 54. A famous advertiser called Cyrus Curtis considers that the key ingredient of an
ad is its……..
a. brand
b. atmosphere
c. story
__C__ 55. Sometimes consumers make impulsive,…..decisions.
a. unconscious
b. irresponsible
c. subconscious
__B__ 56. If an advertising agency doesn’t sell then it isn’t …….
a. aggressive
b. profitable
c. creative
_A___ 57. A consumer must take a……..decision if he wants to buy a pension.
a. smart
b. logical
c. Inspired
__B__ 58. It’s high time our company ….a new product.
a. would launch
b. launched
c. had launched
_C___ 59. I wish I…more imagination.
a. to have
b. have had
c. had
__A__ 60. He spoke as if he ……something about our advertising campaign.
a. knew
b. had known
c. could know
__B__ 61. They adopted a new shape for the Pepsi bottle in case people …..it more.
a. will like
b. liked
c. like
__C__ 62. The advertiser’s idea enchanted everybody as if they….under a spell.
a. have been
b. are
c. were
_C___ 63. The new manager behaved as if he ……..everyone around him.
a. could know
b. have known
c. knew
__C__ 64. It’s about time you ………..us your suggestions.
a. present
b. will present
c. presented
__C__ 65. I wish he….the importance of being up to date with everything.
a. will understand
b. understand
c. understood
_C___ 66. If we only …….what our competitors plan we could avoid launching a similar
product.
a. were knowing
b. had known
c. knew
__B__ 67. The famous advertiser looked awkward as if he….everyone staring at him .
a. would hate
b. hated
c. had hated
_A___ 68. Some experts consider that the moment of truth is when the prospects or
customers …….with the
advert.
a. perceive
b. see
c. engage
_A___ 69. Language ……much too often what people feel.
a. complicates
b. explain
c. camouflages
__C__ 70. Do you think that advertising should be……?
a. funny
b. playful
c. entertaining
_B___ 71. The purpose of advertising is to……
a. display
b. persuade
c. advertise
_C___ 72. There is no genuine ……between selling and “being creative”.
a. misunderstanding
b. difference
c. clash
__A__ 73. . We cannot ……..on the public without repaying them.
a. intrude
b. disturb
c. upset
_C___ 74. If you really understand the customer needs you can touch him at……of his
being.
a. the heart
b. the sole
c. the core
__C__ 75. Advertisers should……..entertainment with selling.
a. add
b. match
c. mix
__C__ 76. Ad writers forget they are salesmen; instead of sales they seek ……
a. money
b. power
c. applause
__C__ 77. The advertiser’s job is to make the product…….
a. smarter
b. better
c. look better
__C__ 78. 1. The marketer wished he ………more last month.
a. would have sold
b. sold
c. had sold
__B__ 79. If only we ………..to work in advertising ten years ago!
a. start
b. had started
c. have started
__C__ 80. The advertisers wished their product ……….No 1 on the market.
a. will be
b. was
c. had been
__A__ 81. If only they ……to understand the customers’ expectations, they would have
been much more
successful with their recently launched product.
a. had managed
b. manage
c. could manage
__B__ 82. If only their commercial …….. in the viewers’ memory their brand could have
been famous!
a. had been lodged
b. had lodged
c. could have been lodged
__A__ 83. In order to make online customers visit a particular web-site, marketers can use
other mediaprint…….
a. banners
b. letters
c. advertising
_A___ 84. The Wall Street Journal is an information…………. site
a. highly used
b. important
c. interactive
__A__ 85. Search engines generate………. by selling banner advertising.
a. profits
b. revenue
c. money
__B__ 86.
Interactive online services allows customers to access account………..
a. money
b. situation
c. balances
_C___ 87.
The Internet enables consumers and companies …….. huge amounts of information
a. to divide
b. to send
c. to share
__B__ 88.
By means of the Internet people can be connected with just a few.
a. mice clicks
b. mouse clicks
c. mouse click
__B__ 89. The Internet provides e-marketers with access to a broad range of ………
segments.
a. people
b. users
c. demographic
_C___ 90. . Kids Only area offers homework help and online magazines along with the
usual games, …….and
chatrooms.
a. hardware
b. software
c. CD’s
__C__ 91. Younger groups are more likely to use the Internet for entertainment and……..
a. having a good time
b. having fun
c. socializing
_C___ 92.
1. Global economy ……….a rapid growth if funds weren’t directed toward military
adventures.
a. registers
b. will register
c. would register
_B___ 93.
They …………agreements if they weren’t necessary.
a. didn’t conclude
b. wouldn’t conclude
c. would conclude
__B__ 94.
If international organizations ……..they wouldn’t donate money for people suffering
from the war
destruction.
a. don’t care
b. didn’t care
c. don’t matter
__C__ 95.
They wouldn’t reduce tariffs and liberalize trade for the Most-Favoured-Nation if they …
……that
those people are in need.
a. will not know
b. hadn’t known
c. didn’t know
__A__ 96.
We wouldn’t desire to buy so many things if we …………their commercials before.
a. didn’t see
b. saw
c. wouldn’t see
__C__ 97. Mobile phones …….have followed a classic ‘S-shaped’ curve.
 a. shopping
b. selling
c. sales
_B___ 98. In the late 1990’s the onset of pre-pay options triggered a dramatic ……..in
sales.
a. lift
b. raising
c. upturn
_C___ 99. On 1 January 1985 Vodafone made the UK's first mobile……..
a. pager
b. calling
c. call
__C__ 100. The company has a……..of over 4 billion pounds.
a. number
b. business figure
c. turnover
Matching Exercises:
Nota : in forma prezenta termenii de mai jos sunt potriviti cu definitia corecta
- cand am introdus exercitiul in blackboard am dat optiunea “random” care amesteca ordinea
Read the following terms and phrases and match each term from the right column to their definition from
the left column
1. Matching Exercise
1. covering letter 1. application letter
2. curriculum vitae 2. personal data sheet
3. to type 3. to write using a typewriter or calculator
4. handwritten 4. written by hand
2. Matching Exercise
1. to advertise 1. to promote something
2. to enclose 2. to put in an envelope
3. marketing 3. the theory and practice of presenting, advertising and selling things
4. direct mail campaigns 4. form of advertising by means of which marketing
communications are sent to customers using the postal service
A 3. Matching Exercise
1. Product life cycle 1. The life cycle of a new product, which first can be produced only in the country
where it was developed, then as it becomes standardized and more familiar, can be
produced in other countries and exported back to where it started
2. Customer needs 2. customer expectations of a product or service
3. Market leader 3. the company that sells the largest quantity of a particular product and thus emerges as
a leader
4. Advertising- 4. making known, calling public attention to a product, service or company by means
of paid announcements so as to affect perception or arouse consumer desire to make a
purchase or take a particular action.
4. Matching Exercise
1. Marketable 1. attractive to buyers, consumers, etc
2. Marketplace 2. the system of buying and selling goods under competitive conditions
3. Manufacturer 3. a business that makes or processes raw materials into finished products
4. Market share 4. the proportion that a company has of the total volume of trading in one type of goods
and services
5. Matching Exercise
1. To acquire 1. to get, to gain possession of
2. Customer retention 2. the marketing goal of keeping your customers from going to your competitors
3. Defection 3. desertion, abandonment, opting for another seller
 4. Retailer 4. Seller of goods or commodities directly to consumers at a retail price
6. Matching Exercise
1. targeting 1. the process of identifying the specific needs of the market segments, selecting one or more
of these segments as a target, and developing marketing programs and ad campaigns
directed towards each.
2. incentives 2. benefits, or reduced costs, that motivate a decision maker in favor of a particular choice
3. to purchase 3. to obtain in exchange for money or its equivalent, to buy
4. branding 4. traditional advertising method used to create an acquired response from a target audience
based on cumulative impressions and positive reinforcement
7. Matching Exercise
1. CFO 1. chief financial officer
2. executive 2. person or group of persons who has the power to put important plans, decisions, etc into
effect
3. HR manager 3. person in charge with hiring people and solving the employees’ legal problems
4. CEO 4. chief executive officer
8. Matching Exercise
1. employer 1. a person or company that employs people
2. Human Resources Manager 2. manager responsible with the staff recruitment
3. president 3. the head of an institution
4. dean 4. the head of a faculty
9. Matching Exercise
1. employee 1. a person who works for somebody or for a company in return for wage
2. Human Resources Manager 2. manager responsible with the staff recruitment
3. president 3. the head of an institution
- 4. dean 4. the head of a faculty
10. Matching Exercise
1. to glide along 1. to move along smoothly and continuously- for instance like a snake on the groun
2. inductive reasoning 2. logical reasoning
3. to leave a trail of bruised feelings 3. to make a bad impression, to offend or abuse people
4. to make forecasts 4. to predict future events by making use of some given information
11. Matching Exercise
1. managerial chores 1. managerial duties or responsibilities
2. managerial traits 2. managerial characteristics
3. career orientation 3. occupational self-concept
4. enterprising orientation 4. the ability, imagination and desire to create and carry out new projects and
perform
difficult activities
12. Matching Exercise
1. social orientation 1. one’s personal characteristic of beeing attracted to people; to communicate and
socialize
with them, etc
2. assertive 2. showing a strong and confident personality
3. to see the “big picture” 3. to be able to get the meaning of the whole situation
4. persuasiveness 4. the capacity to be convincing
F 13. Matching Exercise
1. diplomacy 1. the art of tactfully dealing with people
2. empathy 2. the ability to imagine and share another person’s feelings
3. to accomplish 3. to succeed in doing smth, to complete smth
4. to deal with 4. to attend to a problem, to manage
A 14. Matching Exercise
1. to fit into 1. to be suitable for a particular role or task
2. to overcome 2. to prevail over, to be victorious
3. prospect 3. a potential buyer
 4. to be epitomized 4. to be symbolized, best represented by, etc
A 15. Matching Exercise
1. to intrude 1. to put or force in inappropriately, especially without invitation or
permission
2. to match 2. to combine
3. indelibly 3. that cannot be erased
4. "copycat" 4 unauthorized duplicate of a certain fashion design; they are usually made
of
lesser quality
imitations of the original
F 16 Matching Exercise
1. to pique one's interest 1. to provoke; arouse, to stir
2. memorabilia 2. a souvenir; an object that is treasured for the memories associated
with it.
3. brand equity 3. value added by a brand name identity to a product or service beyond
the functional
benefits provided.
4. fee 4. a fixed sum charged, by an institution or by law, in exchange for a
certain service or
privilege, et
A 17. Matching Exercise
1. subscriber 1. someone who contributes a sum of money in exchange of a certain
service
2. account balance 2. the amount of money in an account, equal to the net of credits and
debits at
that point in time
for that account
3. revenue 3. gross, the entire amount of income before any deductions are made
4. staleness 4. triteness, lack of originality as a result of being dull
F 18. Matching Exercise
1. information storage 1. the holding of data in an electromagnetic form so as to be easily
accessed
by a computer
processor.
2. appliance 2. a device operated by use of electricity, gas, etc
3. to cutback 3. to cut down; to make a reduction in; to place restrictions on
4. overall 4. general, complete
A 19. Matching Exercise
1. pasty-faced 1. pale and dull complexion.
2. up-market 2. appealing to or designed for high-income consumers
3. to envisage 3. to imagine, to form a mental image of something that is not present
4. drawback 4. a disadvantage or inconvenience
20. Matching Exercise
1. assets 1. economic resources that are owned or controlled by an entity; what a firm or
individual owns 2. exempt from 2. to free from an obligation, a duty, or a liability to
which others
are subject
3. parent bank 3. a bank in one country that has a subsidiary in another country
4. subsidiary company 4. a company that is completely controlled by another company
21. Matching Exercise
1. domestic 1. concerning the internal affairs of a nation
2. business customs 2. usual business or individual practice, traditional business policy
3. branch 3. administrative division of some larger or more complex organization
4. to downgrade 4. to change in a negative way
22. Matching Exercise
1. to enhance 1. to increase; make better or more attractive
2. to mitigate 2. to moderate (a quality or condition) in force or intensity
3. drive 3. physiological state corresponding to a strong need or desire
4. . distortion 4. unpleasant change
23. Matching Exercise
1. ownership 1. possession, the act of having and controlling property
2. to bar 2. the act of excluding someone
3. to juggle 3. to deal with simultaneously
4. to forgo 4. to abandon, lose, refrain from consuming
24. Matching Exercise
1. zest 1. gusto, vigorous and enthusiastic enjoyment
2. to hamper 2. to hinder or inhibit the progress or movement of someone or something
3. breakthrough 3. a major achievement or success that permits further progress, as in
technology
4. cumbersome 4. difficult to handle or use especially because of size or weight
25. Matching Exercise
1. to trigger 1. to set off, initiate, provoke
2. onset 2. the beginning or early stages
3. WAP 3. wireless application protocol
4. SMS 4. text messaging
1. B2C marketing designates a set of transactions between two companies
2. Vodafone is the world’s biggest mobile network operator.
3. On January 2008, Vodafone made the UK’s firstmobile call.
4. The price at which a product is offered for sale to the public represents its market price.
5. Only the market leaders are quoted at the Stock Exchange
6. The direct mail campaigns are a form of electronic advertising
7. To market a product means to advertise and offer it for sale
8. To satisfy the customers' needs means to have the best prices on the market
9. A “hot” product is a brand new product that appeals very much to the public
10. A marketplace is a square such as Victoria Square
11. Marketing deals exclusively with advertising products
12. A market leader is one who sponsors the most advertising campaigns
13. The process of identifying the specific needs of segments and selecting one or more
of these
segments as a target is called branding.
14. A company that is risk averse is one that doesn’t test the market before taking its
marketing
decisions
15. Some companies reward their customers by giving some of their money back
16. If a company wants to keep its high-spending customers, it must sell only expensive
stuff.
17. To achieve greater customer retention direct marketers have switched the emphasis
from product
to service
18. A company that looses its customers is a company that doesn’t have a high degree of
defection
19. The use of direct distribution mail order or direct delivery of services is one of the
direct
marketers’ most powerful weapons
20. A director is one who writes screenplays for movies
21. A CEO manager deals with the accounting department of a company
22. All managers spend most of their time talking to people
23. The head of a university is called dean.
24. An employer is one who works for a monthly subsidiary
25. In a big company, such as IBM, for instance, the general manager is the one who
hires people
26. The marketing department of a company deals with advertising, market research as
well as
selling
27. All employees are checked by their supervisors.
28. The manager is the owner of a company
A 29. A manager who is technically competent is one who knows how to plan, lead,
organize and control
his own work as well as that of the other employees.
F 30. To have an enterprising orientation means to be a good entrepreneur.
F 31. Someone who makes market forecasts is one who predicts the weather
F 32. When you flatter someone means that you bruise that person’s feelings
A 33. A manager’s daily chores include resolving conflicts among subordinates
F 34 An assertive person is one who always speaks very loud.
A 35. The charismatic managers are also the most persuasive
A 36. If you have good interpersonal skills, it means that you can't have a lot of
friends
A 37 The persons who have a staggering IQ are always very determined to succeed
A 38. You can’t become a successful manager if you don’t have some inborn
managerial traits
F 39. To overcome a problem means to fail solving it
F 40. “Left-brain” dominated people tend to focus more on their feelings.rather than
on their reason
F 41. To be creative implies to be a very organized person
A 42. Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their
advertising mainly on pure
emotional symbolism
 F 43. “Right-brain” dominated people are smarter than the “left-brain”
dominated ones
A 44. If a company advertises products that are similar to others, it must make
ample use of imagery in
association with attractive symbols
F 45. Creative people have a lot of fantasy, inspiration and intuition but they
don’t have logic at all
46. Sometimes advertising can be a form of research
A 47. Advertisers’ job is to sell
A 48. The purpose of advertising is to persuade
F 49. There is no genuine clash between selling and 'being creative'
A 50. Advertising shouldn't be entertaining
F 51. Most selling sites are designed to move consumers through multiple stages
of the decisionmaking
process
F 52. An ATM is an Automated Teller Machines that simplifies financial
transactions with customers
A 53. Federal Express is an excellent example of how expensive a well-designed
service web site can
be.
F 54. Won.com site offers a lottery prize of up to $1000 million for visiting it
55. The Coca-Cola Web site consists of twelve different sections.
56. Today a growing number of appliances and systems operate on analogue information
A 57. Connectivity makes bits to flow from one appliance or location to another
F 58. Recent studies show that consumers don’t access information on the Internet
before making major
life decisions
F 59. The typical Internet user is a young, techy, up-market male
professional
F 60. Consumers aged 50 and older never use the Internet
F 61. The World Trade Organization is the international forum that provides the
Most-Favoured-
Nation principle
A 62. Technology has created a new commercial reality that led to the emergence
of global markets for
standardized consumer products
63. The World Bank was initially formed in 1944 to aid countries suffering from the
destructions of
the war
F 64. The international trade growth has been favoured by long periods of war.
65 A domestic bank is one that operates exclusively with national currency
66. A parent bank in one country that has a subsidiary in another country.
67 Both branches and subsidiaries are full-service banking institutions
68 Most Asian and Islamic countries exhibit female preference, manifested in China by
the
widespread practice of aborting male fetuses
69. In Sweden, more than 45 percent of administrative and managerial positions are held
by women.
70. Perception is the process by which people derive meaning from within themselves
( such as a
feeling of frustration) or from the external environment
71. Perceptions have nothing to do with consumer behaviour.
72. The usual technique for defining an individual’s lifestyle is called psychographics and
it involves
measuring attitudes and interests in diverse areas such as work, politics, recreation and
the like.
73. Women haven't always had leading positions in major corporations and private sector
organizations
74. At present, women are better educated and hold more jobs worldwide than ever
before
A 75. Vodafone has a strong visual identity based on the colour red
Fill in the blanks with the right form of the verb so as to form correct grammatical
statements:
1. The human resources manager ( to think).THINKS...... that many candidates don’t
know how to write a CV
2. The teacher considers that your handwriting (to be )..HAS BEEN... illegible
3. One has to use only black or dark blue ink when he/she (write).WRITES........... an
application form.
4. Alice knows how to behave when she ( to go).GOES........ to a job interview
5. Some make a big mistake because they ( to write)WRITE...... their covering letters on
purple paper.
6. Tom knew that he (to have).HAD........ to type his CV as fast as he could
7. The girl understood that many ads (to require).HAD REQUIRED.... the applicants to
be at least 18.
8. Bill forgot to enclose an application letter when he (to post).POSTED...... his CV
9. You (not write).DIDN΄T WRITE....... too many details about your education so your
CV was rejected
10. The students (not apply).DIDN΄T APPLY...... for a scholarship abroad when they had
the chance to do so.
11 All marketers know that P. Kotler (to write).WRITES....... the best books on marketing
12 The manager appreciates the fact that his products ( to be promoted).ARE
PROMOTED........ using the best marketing
strategies.
13 The customers ( to admit)ADMIT....... that their expectations have been satisfied.
14. It ( to be).IS...... very good that the telemarketing officers have made a lot of sales
calls
15 Everybody knows that Procter and Gamble products ( to be).AREBEING.......
advertised a lot lately.
16. The board admitted that the advertising campaign (to be).HAD BEEN......... a
successful one.
17 The students had been explained all the subjects before they (to sit)...SAT....... the
exam.
18. The new product had already offered a lot of benefits when the company (to
consider).COWIDERED...... the
possibility of a merger.
19. The girl confessed that she (not know)..HADN΄T KNOWN...... anything about
marketing before attending this
faculty.
20. The company had created the most suitable marketing mix before they (to
order).ORDERED...... the
launching of the new product.
21. When you start up a business you (not have).DON΄T HAVE........ any existing
customers.
22. A company (to manage)..WILL MANAGE.......... to attract new customers when they
allocate enough money for
this.
23. The manager hopes that his competitors (not have) .WILL NOT HAVE...........better
advertising means
24 The marketing strategist knows that a good service (to help).WILL HELP.......... the
company to preserve the
existing customers.
25 Direct marketers assume that people (to appreciate) WILL APPRECIATE...........the
direct delivery of services.
26 Amex Membership Miles created a reward scheme that (to give).WOULD GIVE........
some value back to its
loyal customers.
27. Direct marketers understood that they (to achieve) .WOULD ACHIEVE...........greater
customer retention by
switching the emphasis from product to service.
28. General marketers wanted to build brands the prospects (to feel)..WOULD
FEEL......... familiar with.
29. Companies (to know).KNOW....... that the incentives they offer will attract more and
more customers.
30. A customer that (to buy).ORDERED...... from a supplier for the first time would look
for a lot of benefits.
31. The Internet will help you a lot if you (know)KNOW…….. how to use it.
32. : Little Alan (use)WILL USE…….. the computer to play games if you buy him one.
33. : If you (access)ACCES…… America Online you will find a lot of information.
34 : If you (access)ACCES…… America Online you will find a lot of information.
35 If a message has been aimed only at selling, the Internet users (react) WILL
REACT…..negatively.
36. Tom (worry).WOULD WORRY....…if his online shopping weren’t delivered in due
time.
37. If I (know)KNEW KNOW…….how to get a sponsorship I would tell it to you
38. What would you do if your country (not become).DIDN΄T BECOME..……a member
of the European Union?
39. What strategy would you opt for if your company (go)WENT…….bankrupt?
40. If the national currency (fall)FEEL…….. by almost more than half this year, the
living standards
would be radically reduced.