Business Writing Fundamentals

Enhance your written communication and report writing skills

YOUR COURSE DIRECTOR:
Angela Ashton, Consultant, Fundhost

8th - 9th November, 2010 :: MELBOURNE th th 15 - 16 November, 2010 :: SYDNEY

Being able to clearly convey ideas to peers, or perhaps describe your companys offerings clearly, sounds like a fairly simple task. However, in a world where concentration spans seem to be shortening, literacy skills are falling and 140 character limits abound, communications are suffering. Within an organisation, sub-standard communication can lead to low productivity, misunderstandings, confusion and poor working relationships. Externally, badly prepared communications will affect every aspect of your business image and ultimately, sales and client retention. Poor written skills are so common in todays business world that mastering even a few basic techniques can make you stand out from the crowd. In fact, developing good communication skills can help you and your business attract positive attention relatively easily. Its a no brainer! Do you want to learn the skills of persuasive writing? Are you concerned about using overused words that have little meaning? Do you want to learn how to use writing as a relationship building tool? Does the communication style of your correspondence match the purpose? Are your reports easily interpreted and clearly structured? Do you want to achieve credibility with your clients through effective writing?

Who should attend?

Executives Sales Executives Business Analysts Public Relations Professionals

108: GENERAL MANAGEMENT Series

COURSE OVERVIEW
Effective communication remains at the heart of business. It is a crucial skill that must be mastered in order to be successful, even in todays twitter-based world. While literacy levels continue to fall and good expression seems irrelevant to many, the ability to convey your message well will help you and your organisation stand out from the crowd. From short emails, to mission statements to large business proposals, effective communication is a skill you cannot afford to be without. It could be the thing that helps you win that big client! This program is designed to provide you with knowledge of conventions and practical strategies that will get you thinking about how to most effectively deliver the information you have. This program will show you how to: APPLY the basic tools of grammar (sentences, paragraphs) for impact USE tone and depth in writing to convey various messages CHOOSE between methods of report structuring, editing and layout PLAN reports that are easily understood by the reader WRITE reports so that they are read in their entirety USE graphs and tables to convey information DEVELOP a persuasive, structured style that is suitable for business purposes FIND the writer within

About YOUR COURSE DIRE

Angela Ashton, Consultant, Fundhost

CTOR

Angela Ashton has nearly 20 years experience in the financial services sector.

She has worked in a variety of senior roles, at institutions such as van Eyk Research, AXA and QIC. Angelas roles have been mainly in the area of investment research, where analytical skills and the ability to communicate complex ideas simply are of the utmost importance. Currently, Angela consults to Fundhost, a responsible entity provider for fund managers. Raising educational standards in the financial services industry has been one of Angelas long term passions. She has been actively involved in education in the sector for many years. Angela has sat on a number of curricula committees for all levels of finance subjects for a range of institutions including Finsia and Kaplan. She has written, edited, facilitated and marked exams and assignments for a variety of courses in the sector. Angela has held various honorary positions, such as Director of the Investment Management Consultants Association (IMCA) for 9 years until 2010, and led their Education Committee for 7 years. During that time, CIMA (Certified Investment Management Analyst), the financial services course offered by IMCA increased enrolments by over 4 times (and enquiries by over 10 times), while establishing a strong reputation in the industry. Angela was instrumental in setting up scholarships and many other marketing instruments for CIMA. Angela holds a Bachelor of Science and Bachelor of Economics from the University of Queensland, a Graduate Diploma in Applied Finance, a Masters of Commerce (Finance) from the University of NSW and is a Certified Investment Management Analyst (CIMA).

About Tonkin academys GENERAL MANAGEMENT Series

The Tonkin Academy General Management Series has a host of courses available at all knowledge levels. Starting from Introductory series and moving through to Advanced levels we are sure we have a course that caters to your needs. An example of courses available in the series are listed below:

101: Pocket MBA 104: Finance and Budgeting for Executives 105: Contract Law for non-lawyers 202: Management for Technical Professionals 301: Advanced Procurement GENERAL MANAGEMENT series

REGISTER TODAY! Ph: 61 2 9224 6055 Fax: 61 2 9224 6066 Email: capricornia@TonkinCorporation.com

course Outline

DN EY th - 16 th No ve mb er, 20 10 | SY 15 :: E RN OU LB ME | 8 th - 9 th No ve mb er, 20 10

D AY O N E

8:30 Registration 9:00 Start

D AY T W O

9:00 Start

Communicating In The Workplace Analyse common problems with writing and how to avoid them Examine failsafe guidelines for written business communications Discuss trends in reading and writing and how to cater for them Getting Back To Basics Refresh your understanding of some simple writing rules Review the basics of grammar and common grammatical errors Understand the basic elements of sentence structure Analyse the purpose and structure of paragraphs Achieve consistency in all documents and communications Writing for clarity Adapting The Communication Style To The Purpose Thinking about the objective of your communication Understand the impact of changes in style Match the style and logic to the context and purpose of the writing 5:00 Close of Day One

The Fundamentals Of Effective Writing Identify your key message Understand how to motivate readers Create the right impression with tone and tact Discuss editing and proofreading tips Examine the techniques of persuasive writing Writing A Proposal Or A Report Examine the various styles and layouts of reports Planning a report and developing the right structure Purpose, Layout, Writing, Editing, Formatting Writing compelling reports to gain buy-in from your reader Email Correspondence Examine whats appropriate, including informal v formal writing style and etiquette Setting out information in ways that are easily interpreted by the reader and produce desired responses and prompt replies Using email as a relationship building tool Summary And Final Thoughts Achieving consistently professional writing in all communications Examine instances when you should NOT write Summarise key lessons to take back to your workplace 5:00 Close of Day Two

Morning Tea, Afternoon Tea and Lunch will be provided.

www.TonkinCorporation.com
REGISTER TODAY! Ph: 61 2 9224 6055 Fax: 61 2 9224 6066 Email: capricornia@TonkinCorporation.com

VIP Code

WB1

BUSINESS WRITING FUNDAMENTALS DATES & VENUES

n MELBOURNE
8th - 9th November, 2010 The Rendezvous Hotel 328 Flinders Street Phone: 61 3 9250 1888 (Please tick)

5 WAYS TO REGISTER
Phone: Fax: Email: Online: Mail: 61 2 9224 6055 61 2 9224 6066 capricornia@TonkinCorporation.com www.TonkinCorporation.com Tonkin Corporation Pty Limited, Level 12, 70 Pitt Street, SYDNEY NSW 2000 AUSTRALIA

n SYDNEY

15th - 16th November, 2010 The Grace Hotel Cnr York & King Streets Phone: 61 2 6272 6888

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EARLY BIRD DISCOUNTS

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(expressed in Australian dollars and including gst)

23 Jul 2010 $2,748.90

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24 Sep 2010 $3,078.90

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n 2 Day Training Course

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SAVE! Choose between: Option 1: Early Bird Discount. Register and pay by a deadline indicated above to achieve up to 16% SAVINGS on the Standard Rate. Registrations received without payment are ineligible for an Early Bird Discount and will be charged at the Standard Rate. Register and pay simultaneously. Register and pay early! Option 2: Team Discount. Register and pay for 3 or more delegates from the same company, at the same time, for the same event to achieve a 15% SAVING off the gst-inclusive Standard Rate. Registrations r eceived without payment are ineligible for a Team Discount and will be charged at the Standard Rate. Register and pay simultaneously. Register and pay for a team! Registrants must choose between the most advantageous discount option. Only one discount is available at the time a registration is made.

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EFT: Transfer your payments to Tonkin Corporation Pty Limited at Commonwealth Bank of Australia BSB 062 000 Account No. 1180 6356. Please quote MAN15 on the eft. CHEQUE: Please make out cheque to Tonkin Corporation Pty Limited. Please quote MAN15 on the cheque. q *AMEX

Tonkin Academy is the learning and teaching division of Tonkin Corporation, producing expert quality training seminars on timely topics. Covering all levels of training from 101: Introductory, 201: Intermediate and 301: Advanced, Tonkin Academy workshops guarantee you superior training appropriate to your level of knowledge. Concerned with issues at the forefront of executive and management decision making, Tonkin Academy independently researches and attracts the highest quality trainers to bring delegates excellence in their learning Tonkin Corporation has taken due care and diligence in selecting qualified professionals as its speakers. The information they offer, howsoever provided, is not produced by Tonkin Corporation and should in no way be regarded as financial or legal advice. Tonkin Corporation accepts no responsibility for reliance on such information and recommends that its clients seek independent, professional advice. Tonkin Corporation is ranked 47 on the BRW Fast 100 for 2009. Tonkin Corporation takes due care and diligence in producing its products. However, given circumstances beyond its control, Tonkin Corporation reserves the right to change any training programme without notice.

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Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. Alternatively a full refund, less a $200 service charge (including gst), will be made for cancellations received in writing up to 21 days prior to the event. Regrettably no refunds can be made less than 21 days prior to the event.