Welcome

Overview Basics Problems Solution Application Benefits Services

Introduction to

by

Janos Keresnyei, CEO Riglersystem Europe Ltd., Pecs, Hungary

Novi Sad, 13.07.2012

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Changes in Value Creation

INDUSTRIAL ERA KNOWLEDGE ERA

Tangible Assets Buildings, machines, raw materials, inventory...

PHYSICAL VALUES
2011 Riglersystem Europe Ltd. oce@riglersystem.com

Intangible Assets Inventions, technologies, designs, brands

NON-PHYSICAL VALUES

Overview

Basics

Problems

Solution

Application

Benefits

Services

Do Managerial Issues remain the same?

Tangible Assets
Buildings, machines, raw materials, inventory...
Inventory & recognition Monetary valuation Maintenance, management Operation - utilization Protection, lower risks Income / business wealth

Intangible Assets
Inventions, technologies, designs, brands

YES

...However, some Changes are required In Universitxy Management

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Intellectuals / Intangibles in businesses

Web content Advertising strategy Business Method Original Designs Product Concepts Customer Lists Blueprints Business Names Subscription contracts New service ideas Trade-marks Purchasing Method Advanced Technology Software concept Professional Experience R&D Results Sales Method Business Idea

About 80% of the stock market value is in Intangible Assets, namely in Intellectual Property Assets!

Inventions Data Bases Brands Product development Training Materials Patents Production Method Domain names Particular Rights Technical know how Relationships Packaging Forms Chemical formula
2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Intellectual Entities in Business

Intellectual Capital
All intangibles / knowledge

IC IA IP

Intellectual / Intangible Assets

Explicit knowledge

Intellectual Properties
Specific, high-value

P
The Integrated Model IC

Patents
The most valuable

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Definition of Intellectual Asset (IA) Intellectual Asset is a Non-physical Asset in nature with ECONOMIC BENEFITS.
Criteria which must be fulfilled for being an IA: C1 well-DOCUMENTED, C2 - CONTROLLED by the business, C3 - Its COST IS MEASURABLE, and C4 - Probability of FUTURE BENEFITS.
(Derived from IAS38)

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Economic Benefits 1 more PROFIT

IAs contribution to economic performance Higher Revenue More sales Price premium License income Price of IA assignment Lower Expenses Reduce costs of production Less marketing expenses And so on

SCHEMA OF INCOME STATEMENT

Revenue Expenses PROFIT

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Definition of Intellectual Asset Management (IAM)

Intellectual Asset Management is a generic term for all activities, namely for the acquisition, recognition, management and finally, the exploitation of Intellectual Assets in order to achieve their strategic and economical advantages.

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

The Solution: RIGLERSYSTEM (RS)

Complex solution for developing and maintaining high level Intellectual Asset Management Capacity IAM CAPACITY and IAM CULTURE in business organizations. It provides the user with unique METHODOLOGY, advanced TECHNOLOGY and also a broad IAM KNOWLEDGE content.

The acquired RS IAM Capacity is suitable for identification, registration, management, valuation and utilization of all intangibles.
2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

How can you obtain RS IAM CAPACITY?

Under LICENSE AGREEMENT there is a customized Riglersystem Development Project for building the Ideal RS IAM Capacity. The main contents of it: Management consulting, strategic alignment of the system Assessment and analyses of the organizations actual situation Adaptation of RS IAM Processes, integrating them into operation Advising, forming legal regulation, work-flows, motivation system Providing, installing and implementing the Riglersystem Software Knowledge content customization, filling up the software IA Audit, data entry, forming an Initial Portfolio Training and development sessions and other required support.

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Typical applications in business organizations

Application of RS IAM CAPACITY
# 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 Licensee Organizations R&D Organization High Tech Business University, College Multinational Corporation Business Consultant Venture Capital Firm Patent and Trademark Office Mediator Business Financial Institute Accounting Service Company Technology Broker Cluster Organization "Creative Industry" Management Funding Organization Master License Partner A X X X X Type of application C B C1 C2

C3

X X X X X

X X X X X X X X X

X X

X X X X MLP Agreement

X X

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

General Benefits
Established, high level IAM Capacity and Culture Permanent and systematic IAM Best Practices Proper TECHNOLOGY for all users demands - Workflow functions for co-operation - Centralized data base / IA Portfolio - Incorporated, flexible IAM Knowledge content

Optimal financial, strategic and tactical benefits of the well-managed IA Projects / Portfolio.

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Advantages for an ENTERPRISE

1/ INTELLECTUAL ASSETScontribution to economic performance:
- Ideas and other intangibles are identified, evaluated, and transformed into real, productive assets - Assets can be incorporated into products and services, assigned or licensed - Better utilization, higher return on R&D and innovational investments - Lower operation risk on the market (legal freedom and/or protection) - Preparedness for technology transfer agreements - Well-supported management decisions for asset development, application

2/ INTELLECTUAL WEALTH recognition and management:

- Intellectual Wealth is recognized, visible, and monetary valuated (no hidden assets and liabilites) - Higher market value of the company - Well-prepared for Due Diligence processes before transactions - Easier and more beneficial M&A and other transactions - More attractive for investors and bankers due to the awareness of the Intellectual Wealth - Fullfilment of compliance requirements.

2011 Riglersystem Europe Ltd. oce@riglersystem.com

Overview

Basics

Problems

Solution

Application

Benefits

Services

Discussion?
Contact, more info

Janos Keresnyei, CEO

Email: janos.keresnyei@riglersystem.com Phone: +36 30 916 8100

Riglersystem Europe Ltd. 7625 PECS, Dr. Majorossy I. Str. 36. Telephone: +36 72 507 153 E-mail: oce@riglersystem.com www.riglersystem.com
2011 Riglersystem Europe Ltd. oce@riglersystem.com