Nestl S.A is a Swiss multinational nutritional, snack food, and health-related consumer goods company headquartered in Vevey, Switzerland.

It is the largest food company in the world measured by revenues.[3][4] Nestl's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. 29 of Nestl's brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion),[3][5] including Nespresso, Nescaf, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestl has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of L'Oral, the world's largest cosmetics company.[6] Nestl was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lacte Henri Nestl, founded in 1866 by Henri Nestl. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988 and Gerber in 2007. Nestl has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss Market Index. It has a secondary listing on Euronext. In 2011, Nestl was listed No. 1 in the Fortune Global 500 as the world's most profitable corporation.[7] With a market capitalization of $ 233 billion, Nestl ranked No. 9 in the FT Global 500 2013.[8]

History
Nestl's origins date back to 1866, when two separate Swiss enterprises were founded that would later form the core of Nestl. In the succeeding decades, the two competing enterprises aggressively expanded their businesses throughout Europe and the United States. In August 1867 Charles (US consul in Switzerland) and George Page, two brothers from Lee County, Illinois, USA, established the Anglo-Swiss Condensed Milk Company in Cham, Switzerland. Their first British operation was opened at Chippenham, Wiltshire, in 1873.[9] In September 1866 in Vevey, Henri Nestl developed a milk-based baby food, and soon began marketing it. The following year saw Daniel Peter begin seven years of work perfecting his invention, the milk chocolate manufacturing process. Nestl's was the crucial cooperation that Peter needed to solve the problem of removing all the water from the milk added to his chocolate and thus preventing the product from developing mildew. Henri Nestl retired in 1875 but the company under new ownership retained his name as Socit Farine Lacte Henri Nestl. In 1877 Anglo-Swiss added milk-based baby foods to their products and in the following year the Nestl Company added condensed milk so that the firms became direct and fierce rivals. In 1905 the companies merged to become the Nestl and Anglo-Swiss Condensed Milk Company, retaining that name until 1947 when the name Nestl Alimentana SA was taken as a

result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The companys current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany, and Spain. The First World War created demand for dairy products in the form of government contracts, and, by the end of the war, Nestl's production had more than doubled. After the war, government contracts dried up, and consumers switched back to fresh milk. However, Nestl's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestl's first expansion into new products, with chocolate-manufacture becoming the company's second most important activity. Louis Dapples was CEO till 1937, when succeeded by douard Muller till his death in 1948.

The logo that Nestl used until 1966. Nestl felt the effects of the Second World War immediately. Profits dropped from US$20 million in 1938, to US$6 million in 1939. Factories were established in developing countries, particularly in Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescaf ("Nestl's Coffee"), which became a staple drink of the US military. Nestl's production and sales rose in the wartime economy. The end of World War II was the beginning of a dynamic phase for Nestl. Growth accelerated and numerous companies were acquired. In 1947 Nestl merged with Maggi, a manufacturer of seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oral in 1974. In 1977, Nestl made its second venture outside the food industry, by acquiring Alcon Laboratories Inc. In 1984, Nestl's improved bottom line allowed the company to launch a new round of acquisitions, notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988, which brought the Willy Wonka brand among others to Nestl.

The Brazilian president, Lula da Silva, inaugurates a factory in Feira de Santana (Bahia), in February 2007. The first half of the 1990s proved to be favourable for Nestl. Trade barriers crumbled, and world markets developed into more or less integrated trading areas. Since 1996, there have been various acquisitions, including San Pellegrino (1997), Spillers Petfoods (1998), and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002 in June, Nestl merged its U.S. ice cream business into Dreyer's, and in August a US$2.6 billion acquisition was announced of Chef America, the creator of Hot Pockets. In the same time-frame, Nestl came close to purchasing the iconic American company Hershey's, one of its fiercest confectionery competitors, although the deal eventually fell through.[10][better source needed] Another recent purchase included the Jenny Craig weight-loss program, for US$600 million. In December 2005, Nestl bought the Greek company Delta Ice Cream for 240 million. In January 2006, it took full ownership of Dreyer's, thus becoming the world's largest ice cream maker, with a 17.5% market share.[11] In November 2006, Nestl purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, also acquiring, in 2007, the milk-flavouring product known as Ovaltine. In April 2007, returning to its roots, Nestl bought US baby-food manufacturer Gerber for $5.5 billion.[12][13][14] In December 2007, Nestl entered into a strategic partnership with a Belgian chocolate maker, Pierre Marcolini.[15] Nestl agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010. The sale was to form part of a broader US$39.3 billion offer, by Novartis, for full acquisition of the worlds largest eye-care company.[16] On 1 March 2010, Nestl concluded the purchase of Kraft Foods's North American frozen pizza business for $3.7 billion. In July 2011, Nestl SA agreed to buy 60 percent of Hsu Fu Chi International Ltd. for about $1.7 billion.[17] On 23 April 2012, Nestl agreed to acquire Pfizer Inc.'s infant-nutrition unit for $11.9 billion.[18] Before the acquisition, there was a 'bidding war' between the three shareholders

Nestl, Mead Johnson Nutrition and Danone. Each of the companies held a share, with Nestl holding the biggest share (17%) (Johnson held 15%, Danone 13%).[19] As of 28 May 2013, Nestl has announced that it will expand R&D in its research center in Singapore. With a primary focus on health and nutrition, Nestl is investing $4.3 million in its Singapore center, creating 20 jobs for experts in related R&D fields.[20]

Products
Nestl has some 8,000 brands,[21] with a wide range of products across a number of markets, including coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet food.
Financial data

Nestl is the biggest food company in the world, with a market capitalisation of roughly 191 billion Swiss francs, which is more than 200 billion U.S. dollars.[3] In 2011, consolidated sales were CHF 107.6 billion and net profit was CHF 10.43 billion. Research and development investment was CHF 2.02 billion.[30]

Sales by activity breakdown 27% from drinks 26% from dairy and food products 18% from ready-prepared dishes and ready-cooked dishes 12% from chocolate 11% from pet products 6% from pharmaceutical products 2% from baby milks

Sales by geographic area breakdown 32% from Europe 31% from Americas (26% from US) 16% from Asia 21% from rest of the world

Corporate social responsibility

World Cocoa Foundation

In 2000, Nestl and other chocolate companies formed the World Cocoa Foundation. The WCF was set up specifically to deal with issues facing cocoa farmers, including ineffective farming techniques and poor environmental management (disease had wiped out much of the cocoa crop in Brazil). The WCF focuses on boosting farmer income, encouraging sustainable farming techniques, and setting up environmental and social programmes.[79]
Sustainable Agriculture Initiative

Together with Danone and Unilever, Nestl founded in 2002 the Sustainable Agriculture Initiative (SAI) to promote sustainable agriculture in a comprehensive way. Within the framework of SAI, Nestl has worked with farmers to elaborate best practices in the areas of milk production and coffee and cocoa growing. The main objectives for SAI are to manage: i) Quality and safety problems in the food supply chain that may affect consumer confidence in everyday food products; ii) The growing demand for quality food that will arise from population growth, increases in expendable income and expected changes in diet; iii) Possible adverse effects and pressure of agriculture on natural resources and environment that may affect agricultural productivity. SAI act on a worldwide scale as a platform for industry collaboration in the development and implementation of sustainability in agriculture. It offers a platform for development in areas of public concern such as the quality and safety of produce, the well being of rural communities, animal welfare, and soil, water, air, energy and biodiversity aspects.[80]
Creating Shared Value

Creating Shared Value (CSV) is a business concept intended to encourage businesses to create economic and social value simultaneously by focusing on the social issues that they are capable of addressing. In 2006, Nestl adopted the CSV approach, focusing on three areas nutrition, water and rural development as these are core to their business activities.[81] In October 2009, Nestl announced its 'The Cocoa Plan'. The company intend to invest CHF 110 million over ten years to achieve a sustainable cocoa supply. On 23 October 2009, Nestl and CNRA (the Ivorian National Centre for Plant Science Research), signed a frame agreement for cooperation in plant science and propagation, with a target of producing 1 million high-quality, disease-resistant cocoa plantlets a year by 2012. The aim is to replace old, less productive trees with healthier new ones.[82][83]

In September 2011, Nestl introduced The Cocoa Plan in the Netherlands. The initiative is an extensive approach in which Nestl focuses on improving the livelihoods of cocoa farmers. The five main focus points within the program are: better quality cocoa plants, train farmers, chain management, improved social circumstances and cooperation with partners. KitKat is the first product in the Netherlands which carries the logo of The Cocoa Plan on pack. This means that Nestl will source the cocoa volume needed to produce all KitKats in the Netherlands from cocoa farmers and cooperatives that participate in The Cocoa Plan. Part of these farmers and cooperatives are already certified by UTZ Certified, a certification program for agricultural products launched in 2002 which claims to be the largest coffee certifier in the world.[84][85] Nestl made the commitment with UTZ Certified to source only sustainable cocoa by 2014.[86]
Ecolaboration

On 22 June 2009, Nestl Nespresso and Rainforest Alliance signed a pact called "Ecolaboration". One of the shared goals is to reduce the environmental impacts and increase the social benefits of coffee cultivation in enough tropical regions so that 80 percent of Nespresso's coffee comes from Rainforest Alliance Certified farms by the year 2013. Certified farms comply with comprehensive standards covering all aspects of sustainable farming, including soil and water conservation, protection of wildlife and forests, and ensuring that farm workers, women and children have all the proper rights and benefits, such as good wages, clean drinking water, access to schools and health care and security.[87]
Expanding Business in Health Care Nutrition

In September 2010, Nestl announced to invest more than $500 million between 2011 and 2020 to develop health and wellness products to help prevent and treat major ailments like diabetes, obesity, cardiovascular disease and Alzheimers, which are placing an increasing burden on governments at a time when budgets are being squeezed. Nestl created a wholly owned subsidiary, Nestl Health Science, as well as a research body, the Nestl Institute of Health Sciences.[88]
Member of Fair Labour Association

In 2011, Nestl started to work with the Fair Labor Association (FLA), a non-profit, multistakeholder association that works with major companies to improve working conditions in their supply chains. On 29 February 2012, Nestl became the first food company to join the FLA. Building on Nestl's efforts under the Cocoa Plan, the FLA will send independent experts to Cte dIvoire in 2012 and where evidence of child labour is found, the FLA will identify root causes and advise Nestl how to address them in sustainable and lasting ways.[89]

Sponsorships

Good Food, Good Life

Nestl launched in several countries such as France, United Kingdom and Russia "Good Nutrition Programs" to help children adopt healthy nutrition habits as a component of a healthy lifestyle. In Russia, the programme has been introduced in 27 regions. Over 300,000 children in 5,000 schools are annually involved in the programme, and in total nearly 1,5 million Russian children have learned about good nutrition as a result of it.[90]

Nesquik in the Tour de France Animation

In 1993, plans were made to update and modernize the overall tone of Walt Disney's EPCOT Center, including a major refurbishment of The Land pavilion. Kraft Foods withdrew its sponsorship on 26 September 1993, with Nestl taking its place. Co-financed by Nestl and the Walt Disney World Resort, a gradual refurbishment of the pavilion began on 27 September 1993.[91] In 2003, Nestl renewed its sponsorship of The Land; however, it was under agreement that Nestl would oversee its own refurbishment to both the interior and exterior of the pavilion. Between 2004 and 2005, the pavilion underwent its second major refurbishment. Nestls withdrawal from the Land dates back from 2009.[92]
Music Festivals

On 5 August 2010, Nestl and the Beijing Music Festival signed an agreement to extend by three years Nestl's sponsorship of this international music festival. Nestl has been an extended sponsor of the Beijing Music Festival for 11 years since 2000. The new agreement will continue the partnership through 2013.[93] Nestl has partnered the prestigious Salzburg Festival in Austria for 20 years. In 2011, Nestl renewed its sponsorship of the Salzburg Festival until 2015.[94]

Sports

Nestl's sponsorship of the Tour de France began in 2001 and the agreement was extended in 2004, a move which demonstrated the companys interest in the Tour. In July 2009, Nestl Waters and the organisers of the Tour de France announced that their partnership will continue until 2013. The main promotional benefits of this partnership will spread on four key brands from Nestl's product portfolio: Vittel, Powerbar, Nesquik or Ricore.[95] On 27 January 2012, the International Association of Athletics Federations announced that Nestl will be the main sponsor for the further development of IAAF's Kids' Athletics Programme, which is one of the biggest grassroots development programmes in the world of sports. The five-year sponsorship started in January 2012.[96] Nestl supports the Australian Institute of Sport (AIS) on a number of nutrition and fitness fronts, funding a full-time member of the AIS Sports Nutrition team, an athlete career scholarships for young athletes, and customised nutrition literature for athletes and all Australians. In particular, Nestl and the AIS have developed free nutrition educational resources for school teachers. Over 60% of Australian primary schools have downloaded this information since the program's inception.[97] Other sponsorships of sports-related events include FIVB Women's Club World Championship, Tour de Langkawi, So Paulo Indy 300, Osasco Voleibol Clube, Mentor Nestl Nesquik Cup, Southeast Asian Games, Sukma Games, Sultan Azlan Shah Cup and Association of Southeast Asian Nations.[98]

Selected awards, certifications and rankings

In May 2006, Nestls executive board decided to adapt the existing Nestl management systems to full conformity with the international standards ISO 14001 (Environmental Management Systems) and OHSAS 18001 (Occupational Health and Safety Management Systems), and to certify all Nestl factories against these standards by 2010.[99] In the meanwhile a lot of the Nestl factories have obtained these certifications. For instance, Nestls three factories in Japan (Himeji factory: Hygo Prefecture, Shimada factory: Shizuoka Prefecture and Kasumigaura factory: Ibaraki Prefecture) have each obtained ISO standard certifications: ISO14001, ISO 22000 (Food Safety Management Systems) and OHSAS 18001 as of the end of December 2008.[100] In 2009, Nestl Waters earned a sixth LEED certification. The certification was given by the U.S. Green Building Council's Leadership in Energy and Environmental Design which the company become its first recipient. It highlights the environmentally conscious elements of the facility which enables them to receive the certification.[101] Nestl Purina received in 2010 the Malcolm Baldrige National Quality Award for their excellence in the areas of leadership, customer and market focus, strategic planning, process management, measurement, analysis and knowledge management, workforce focus and results.[102] In September 2011, Nestl occupied 19th position in the Universum's global ranking of Best Employers Worldwide.[103] According to a survey by Universum Communications Nestl was in 2011 the best employer to work for in Switzerland.[104]

Based on independent research by the Corporate Research Foundation Institute, Nestl (South Africa) has been certified in 2011 as a Best Employer in South Africa.[105][106] Nestl USA has been recognized by BusinessWeek magazine as one of the "Best Places to Launch a Career." BusinessWeek ranked Nestl USA No. 25 on their annual list of the best companies for new college graduates to launch their careers.[107] For the twelfth consecutive year, Fortune Magazine included in 2011 Nestl in their list of The 10 Most Admired Companies in the World.[108] Nestl won in 2011 the Stockholm Industry Water Award for its leadership and performance to improve water management in its internal operations and throughout its supply chain.[109] The International Union of Food Science and Technology (IUFoST) honoured Nestl in 2010 with the Global Food Industry Award.[110] In May 2011, Nestl won the 27th World Environment Center (WEC) Gold Medal award for its commitment to environmental sustainability.[111][112] In 2011, Nestl Malaysia won an award of the Association of Chartered Certified Accountants for their Sustainability Reporting.[113] On 19 April 2012, The Great Place to Work Institute Canada mentioned Nestl Canada Inc. as one of the '50 Best Large and Multinational Workplaces' in Canada (with more than 1,000 employees working in Canada and/or worldwide).[114] In April 2012, Nestl obtained an A+ rating from the Global Reporting Initiative (GRI) for their global annual report on Creating Shared Value. To reach A+ the company provided new data in their annual report on a number of criteria such as human rights, diversity and gender, climate change, biodiversity and corruption. Nestl was the first food and beverage company to achieve an A+ rating from the GRI for a global sustainability report.[115][116] On 21 May 2012, Gartner published their annual Supply Chain Top 25, a list with global supply chain leaders. Nestl ranks 18th in the lis

Nestl India, one the biggest players in FMCG segment, has a presence in milk & nutrition, beverages, prepared dishes & cooking aids & chocolate & confectionery segments

NESTL MUNCH
Nestl MUNCH is the countrys most loved wafer choco-layer range of product. A great combination of rich, crunchy wafer and choco-layer, that has made every variant of MUNCH a delicious treat for fans across the country. Adding to this delectable legacy is the new introduction Crunchiest Ever MUNCH 4X4 which has 4 layers of rich wafer and choco-layer.

Industry Overview
Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. A major portion of the monthly budget of each house hold is reserved for FMCG products. The volume of money circulated in the economy against FMCG products is

very high, as the number of products the consumer use is very high. Competition in the FMCG sector is very high resulting in high pressure on margins FMCG companies maintain intense distribution network. Companies spend a large portion of their budget on maintaining distribution networks. New entrants who wish to bring their products in the national level need to invest huge sums of money on promoting brands. Manufacturing can be outsourced. A recent phenomenon in the sector was entry of multinationals and cheaper imports. Also the market is more pressurized with presence of local players in rural areas and state brands

Scope of the Sector

The Indian FMCG sector with a market size of Rs.85,000 crore is the fourth largest sector in the economy. A well-established distribution network, intense competition between the organized and unorganized segments characterizes the sector. The Rs.85,000 crore FMCG market in India is growing at a fast pace despite of the economic downtrend. The increasing disposable income and improved standard of living in most tier II and tire III cities are spearheading the FMCG growth across the nation. The changing profile and mind set of the consumers has shifted the thought to Value for Money from Money for Value. According to a FICCI-Technopak report, India's FMCG sector is poised to reach US$ 43 billion by 2013 and US$ 74 billion by 2018. The report states that implementation of the proposed goods and services tax (GST) and the opening of foreign direct investment (FDI) are expected to fuel growth further and raise the industry's size to US$ 47 billion by 2013 and US$ 95 billion by 2018. According to a study by research firm The Nielson Company, the fast moving consumer goods market (FMCG) in rural India is tipped to touch US$100 billion by 2025 on the back of "unrelenting" demand driven by rising income levels. According to the study, rural India accounts for more than half of sales in some of the largest FMCG categories. At present, rural consumers spend about US$ 9 billion per annum on FMCG items and product categories such as instant noodles, deodorant and fabric, with the pace of consumption growing much faster than urban areas, as per the findings.

The industry will witness a spate of acquisitions & mergers in the 2010. There will be a renewed focus on rural consumers too, by an analyst based in Mumbai. The fast moving consumer goods (FMCG) sector is expected to grow 13 per cent during FY 2010-11 on the back of strong economic growth, a good monsoon and subsequent rise in rural income, according to an industry body. Over the years companies like HUL, ITC and Dabur have improved performance with innovation and strong distribution channels. Their key categories have strengthened their presence and outperformed peers in the FMCG sector. On the contrary, Colgate Palmolive and Britannia Industries are strong in single product category i.e. tooth pastes and Biscuits. In addition companies have been successful in reviving their presence in the semi-urban and rural markets.

Company Profile
Nestle has its presence in India for around nine decades, making it one of the oldest company in India. Nestl India is a subsidiary of Nestl SA of Switzerland. The company has its headquarters at Gurgaon near Delhi and has seven factories spread all over India. It started its

journey in India in 1912 by entering into the dairy business. Nestl India, one the biggest players in FMCG segment, has a presence in milk & nutrition, beverages, prepared dishes & cooking aids & chocolate & confectionery segments. Nestle has created brands like Nestl Milkmaid, Nestl Everyday, Maggi Noodles, Maggi Soups, Polo, Kit Kat, Nescafe & manymore. As per the market-wise position Nestl India stands first in instant noodles & ketchups, second in healthy soups, No.1 in instant coffee, & No.2 in overall chocolate category. Nestle India continuously focuses on understanding changing lifestyles in India. This helps it to foresee needs in hts product offerings. The company innovates new product & renovates existing one providing high quality, safe food products at affordable prices.

COMPANY PROFILE
Nestl India is a subsidiary of Nestle S.A. of Switzerland. With seven factories and a large number of co-packers, Nestl India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

HISTORY
estl was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product was Farine Lacte Nestl, an infant cereal specially formulated by Henri Nestl to provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestl has grown to become the worlds largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverages sector. Nestls trademark of birds in a nest, derived from Henri Nestls personal coat of arms, evokes the values upon which he founded his Company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition. Today, it is not only the central element of Nestls corporate identity but serves to define the Companys products, responsibilities, business practices, ethics and goals. In 2004, Nestl had around 247,000 employees worldwide, operated 500 factories in approx. 100 countries and offered over 8,000 products to millions of consumers universally. The Companys transparent business practices, pioneering environment policy and respect for the fundamental values of different cultures have earned it an enviable place in the countries it operates in.

Nestls activities contribute to and nurture the sustainable economic development of people, communities and nations. Nestls relationship with India dates back to 1912, when it began trading as The Nestl Anglo Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. After Indias independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Nestl responded to Indias aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestl to develop the milk economy. Progress in Moga required the introduction of Nestls Agricultural Services to educate, advise and help the farmer in a variety of aspects. From increasing the milk yield of their cows through improved dairy farming methods, to irrigation, scientific crop management practices and helping with the procurement of bank loans. Nestl set up milk collection centres that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity, as well. For more on Nestl Agricultural Services.

OPERATIONS
Nestl has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestl Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices. Nestl India manufactures products of truly international quality under internationally famous brand names such as NESCAF, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTL Milk, NESTL SLIM Milk, NESTL Fresh 'n' Natural Dahi and NESTL Jeera Raita. Nestl India is a responsible organization and facilitates initiatives that help to improve the quality of life in the communities where it operates.

PRESENCE IN INDIA
Beginning with its first investment in Moga in 1961, Nestls regular and substantial investments established that it was here to stay. In 1967, Nestl set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea grown in the area into soluble tea. The Nanjangud factory (Karnataka), became operational in 1989, the Samalkha factory (Haryana), in 1993 and in 1995 and 1997, Nestl commissioned two factories in Goa at Ponda and Bicholim respectively. Nestl India has commissioned in 2006 its 7th factory at Pant Nagar in Uttarakhand.

BRANDS . MILK PRODUCTS AND NUTRITION

EVERYDAY DAIRY WHITENER EVERYDAY GHEE MILK SLIM MILK SILM MILK NEVISTA PRO-HEART MILK FRESH n NATURAL DAHI FREAH n NATURAL SLIM DAHI JEERA RAITA NESVITA DAHI MILKMAID FRUIT YOGHURT MILKMAID MILKMAID FUNSHAKES NIDO BEVERAGES NESCAFE CLASSIC SUNRISE PREMIUM SUNRISE SPECIAL CAPPUCCINO MILO SMART PLUS READY TO- DRINK ICED TEA WITH GREEN TEA NESTEA ICED TEA PREPARED DISHES AND COOKING AIDS MAGGI 2 MINUTE NOODLES VEG ATTA NOODLES RICE NOODLES MANIA CUPPA MANIA SAUCES PICHKOO PIZZA MAZZA MAGIC CUBES BHUNA MASALA

 COCONUT MILK POWDER HEALTHY SOUPS HEALTHY SOUP-SANJEEVNI CHOCOLATES AND CONFECTIONERY KIT-KAT KIT-KAT CHUNKY MUNCH MUNCH POP CHOC MILKYBAR MILKYBAR CHOO BAR-ONE MILK CHOCOLATE POLO ECLAIRS MILKYBAR ECLAIRS

NESTLE & COMMUNITY NESTLE & COMMUNITY

Nestl India has always focused on long term, sustainable and profitable growth and helped communities around its factories to improve their quality of life in a similar manner. Nestl Agricultural Services has used the experience gained by Nestl across the world to set up a system of direct and efficient contact with the farmers. Company veterinarians and agronomists supervise the milk routes and advise farmers on various issues including proper feed for the herds. Milk storage facilities have been set up close to the farmers. Veterinary services are provided free, and medicines provided at wholesale cost. The company assists farmers in artificial insemination programs for their cattle, provides subsidy and helps them in procuring loans.For more on Nestl Agricultural Services.

IN NEWS 17.08.09: After PepsiCo and Coca-Cola India, chocolate majors Cadbury India and Nestle
India are now engaged in a bitter advertising war. With the launch of its new advertising campaign for Munch, Nestle has directly taken on Cadbury Dairy Milks new high -voltage ad campaign titled Aaj Pehli Tarikh Hai. With the tagline Sirf Pehli Tarikh Ko Nahin, Kabhi Bi Kha Sakte Hai, Nestles combative advertising campaign directly mocks Cadburys brand proposition. Similar battles were mostly fought between cola majors Pepsi and Coke in India. Now, Horlicks and Complan are engaged in a similar tussle. Companies mainly opt for combative advertising technique to grab eyeballs. With its new ad, Nestle India wants to dilute the brand proposition of Cadbury, said an industry analyst based in Mumbai. Currently, Cadbury leads the pack in the Rs 3,200-crore branded chocolate sector in India.

22.04.09; (ZURICH): Nestle, the world's biggest food group, reported a slowdown in core
sales growth in the first quarter as a strong Swiss franc weighed, but reiterated its full year target despite the global slowdown. Nestle said it still expects 2009 organic sales growth of "at least approaching 5 per cent" compared to its long-term target of 5-6 per cent. Organic sales growth, which strips out currency effects and acquisitions, was 3.8 per cent in the first quarter, the company said on Wednesday. Total sales slipped 2.1 per cent to 25.2 billion Swiss francs ($21.5 billion) from 25.7 billion a year ago as the strong Swiss currency had a negative impact of 5.2 per cent.

RIDING OUT THE RECESSION?

Analysts have said the maker of Nescafe coffee, KitKat chocolate bars and Maggi soup was well positioned to ride out the recession compared to its rivals due to its range of products and wide geographical presence.

REVENUE
CHF 109.9 Billion (2008)

OPERATING INCOME
CHF 15.68 Billion (2008)

PROFIT
CHF 18.04 Billion (2008)

The informations stated above are subject to change , so to keep your selfupdated please the official website of the company: www.nestle.in

Sources:
www.nestle.in www.nestle.com www.wikipedia.org www.financialexpress.com

Company profile

Nestle India Ltd, one the biggest players in FMCG segment, has a presence in milk & nutrition, beverages, prepared dishes & cooking aids & chocolate & confectionery segments. The company is engaged in the food business. The food business incorporates product groups, such as milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India manufactures products under brand names, such as Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. The company has also introduced products of daily consumption and use, such as Nestle Milk, Nestle Slim Milk, Nestle Fresh 'n' Natural Dahi and Nestle Jeera Raita. The company's brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahi. Beverages Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a subsidiary of Nestle S.A. The company has presence across India with 7 manufacturing facilities and four branch offices spread across the region. The four branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The company's head office is located in Gurgaon, Haryana. Nestle India Ltd was incorporated in the year 1956. The company set up their first production facility in the year 1961 at Moga in Punjab. In the year 1967, they set up their second plant at Choladi in Tamil Nadu as a pilot plant to process the tea grown in the area into soluble tea. In the year 1989, they set up a factory at Nanjangud in Karnataka. In the year 1990, the company entered into the chocolate business by introducing Nestle Premium Chocolate. In the year 1991, they entered in joint venture floated by the parent in collaboration with BM Khaitan group to set up facilities to manufacturing a range of Soya based products. In the year 1993, they set up a factory at Samalkha in Haryana. In the year 1995, the company launched the company's worldwide legendary brand chocolate, Kitkat. The company commissioned two factories in Goa at Ponda and Bicholim in the year 1995 and 1997 respectively. In the year 1999, the company launched the product, Nestle Growing Up Milk nationally. In April 2000, they forayed into the Ultra Heat Treated (UHT) liquid milk market. In the year 2001, the company launched Nestle Pure Life bottled water. Within few months, they again launched their second water brand-San Pellegrino - in the Indian market. The company also made their foray into the iced tea segment. In the year 2004, a project has been initiated to upgrade the production technology for infant nutrition products at the Samalkha factory. Nestle India Ltd recognised for its outstanding performance in Exports by the Coffee Board of India in the Export Awards 2004-05 as the Best Exporter of Instant Coffee, Best Exporter to Russia & CIS Countries (coffee) and Best Exporter for Far East Countries (coffee). The company bestowed the UDYOG RATNA award by the PHD Chamber of Commerce and Industry to recognise Nestle's significant contribution to the economic development of Punjab for the year 2005. The company set up a new department -the Channel & Category Sales Development (CCSD) to develop new solutions for the various channels and customers and improve the implementation of commercial plans in the market. In the year 2006, the company set up their seventh factory at Pantnagar in Uttarakhand. In the year 2007, CNBC Asia presented the company with the India Innovator of the year award. The company's four factories were awarded the internationally recognised external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. In the year 2008, the company launched Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-Heart is part of daily diet and has Omega-3 heart friendly nutrients scientifically known to help manage cholestrol. As part of their ongoing commitment to offering best in class nutrition products to Indian consumers, the company launched NESTLE NAN 3, a follow-up formula for older infants. During the year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to handle day pack to drive affordability, taste and convenience for a larger number of consumers. The company also launched another pioneering product, MAGGI Bhuna Masala, to cook tasty and healthy everyday meals, more conveniently. The company also launched Nestle Kitkat Mini and Nestle Bar One Mini, at Rs 3 price to expand the repertoire of offerings. Similarly, they launched Nestle Kitkat Chunky at

Rs15 to strengthen the range of wellness oriented Nestle products that consumers can choose from. The company's three more factories were awarded the internationally recognized external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. With this, all the seven factories of the company now have ISO 14001 and ISO 18001 certifications. In the year 2009, the company provided inputs to the group R&D for development of an innovative product Maggi Bhuna Masala. They launched Maggi Nutri-Licious Pazzta. During the year, Maggi further leveraged their strengths to drive affordable nutrition and launched two new products, namely, Maggi Rasile Chow and Maggi Masala-ae-Magic. They launched Nestle Kitkat in a new unique single finger format and Nestle Much Guru pack at the higher price point. The company acquired the Healthcare Nutrition business of Speciality Foods India Pvt Ltd with effect from January 1, 2010. In the year 2010, the company expanded the installed capacity of Milk Products and Nutrition by 3,983 MT to 147,546 MT. Also, they increased the installed capacity of Prepared Dishes & Cooking aids by 14,028 MT to 205,017 MT. In the year 2011, the company increased the installed capacity of Milk Products & Nutrition by 14,561 MT to 162,107 MT, Prepared dishes & Cooking aids by 21,430 MT to 226,447 MT and Chocolate & Confectionery by 3,283 MT to 36,052 MT.