EXECUTIVE SUMMARY

Big bazaar is the companys ( FUTURE GROUP) foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are USPs in Big bazaar. Close to two lack products are available under one roof at prices lower by 0 to 60 percent over the corresponding market prices. The high quality of services, good ambience, implicit guarantees and continuous discount offers have helped in changing the face of the Indian retailing industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local suburban train. Big Bazaar is a chain of shopping malls in India, owned by the pantaloon group and which work on Wal-Mart type economies of scale. They have had considerable success in many Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It is very innovative idea and this hypermarket has almost anything under one roof like Apparel, Footwear, Toys, Household Appliances and more. The ambience and customer care adds on to the shopping experience. Is se Sasta Aur Accha Kahin Nahi

INDUSTRY PROFILE
The word Retail originates from a French Italian word Retailer someone who cuts off or shades a small piece from something. Retailing is the set of activities that markets product or services to final consumer for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplies them to customer on a relatively small scale. Retailer is a person or agency or agent or company or organization who is instrumental in reaching the goods or merchandise or services to the end user or ultimate consumer. Indian retail industry is the largest industry in India, with an employment around 8% and contributing to over 10% of the country GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles and favourable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175-200 million. Indian retail industry is one of the fastest growing industries with revenue expected in 201 to amount US $ 500 million and is increasing at a rate of 5% yearly. A further increase of 10-12% is expected in the industry in India will amount US$ 25.5 million by further 2013 from the current size of US$ 8.5 million. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour and the whole format of shopping also altering. Industry of retail in India become modern can be seen from the fact there are multi-stored malls, huge shopping centres, and sprawling complexes which offers food, shopping, and entertainment all under the same roof. In India Retailing industry, food is the most dominating sector and is growing at a rate of 11% annually. The branded food industry is trying to enter the Indian Retail Industry and convert Indian consumers to branded food. Since at present 70% of the Indian grocery basket consist of non branded items. Indian Retail Industry is progressing well and for this to continue retailers as well as Indian government will have to make a combined effort. Indian retailing industry has been phenomenal growth in the last five years. Organized retailing has finally emerged from the shadow of unorganized retailing and is contributing significantly to the growth of Indian

retail sector. The Indian retail sector analysis report helps clients to analyze the opportunities and factor critical to the success of retail industry in India. Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of retail in US and India shows a wide gap between the two countries. Through retailing is undergoing an exponential growth, the road ahead is full of challenges. Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non-business use -Philip kotlter The organized retail sector in India has a very low contribution to the entire retail sector in the country. Hence there is ample scope for the new players to achieve success. Large young working population with average of 24 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the services sector are going to be the key growth drives. An organization selling directly to final consumer-whether a manufacturer, wholesaler or retailer is doing retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine or internet) or where they are sold (in store, on the street, or in consumers home). Retail is Indias largest industry, accounting for 10% of countrys GDP and around 8% of employment. Modern retail has entered India as seen in shopping centres, multi storied malls and huge complexes offer shopping, entertainment and food all under one roof. India has seen the concept of hypermarket coming age. Players like wall-mart, Metro have established hypermarkets in many countries. In India hypermarket concept is in nascent stage, retailers like Pantaloons, Tata and RPG have started hypermarket operations and they are having plans to expand aggressively to all regions of India. Among all the global retail markets Indian retail market is the most expanding. This is owing to the absence in restriction at the entry level. So, large foreign companies can enter in the retail fields of India.