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Dr Karandeep Singh BSc (Hons) MSc PhD

37 Pel Crecsent Oldbury B68 8SS, Birmingham, England, UK 13khalsa@gmail.com : +44 7817 558 294 :

Professional Profile
A person with proven quantitative, analytical and technical aptitude, possess sound commercial awareness. A highly focused proactive professional with strong investigative skills, adept at handling large data sets and use logical approach for problem solving.

Principal Skills and Experience/Summary of Qualifications

Over 8 yrs of experience in Digital Marketing Web Analytics, Conversion Optimisation, Marketing Insight Strong background in Quantitative Analysis, Mathematics, Statistics Expert skills in Web Analytics (Omniture, Google Analytics, Coremetrics, Foresee, SAP, BazaarVoice, TraQline, Unica Netinsight, Webtrends, Tag Management solutions etc) Demonstrated ability of implementing site-wide tracking/tagging, Digital Reporting, A/B, MV Testing, Adobe Creative Suite Professional Communication Skills include fluency in English, Punjabi and Hindi Recent PhD graduate in Statistical Modelling of Road Traffic Density with BSc and MSc in Maths Computer Skills (Programming): Cognos, Tableau, Oracles, SQL, Javascript, JQuery, HTML,CSS, C++, Java, MATLAB, SPSS, MS Office, CMS

Professional Experience Sr. Digital Analytics and Insight Manager

HomeServe Membership Ltd Walsall, England, UK Date Oct 12 To

Utilised site metric tools (Adobe Omniture, Coremetrics, Google Analytics, MobiLens, etc) to understand data and customer behavior across all digital channels. Supervised implementation of end-to-end tracking/tagging across various digital marketing channels. Developed Strategies using digital analytics to optimize PPC, SEO, Display, Affiliate campaigns, Email and improve overall conversion funnel across all digital channels. Developed roadmaps to reduce Customer suppression across all HomeServe and White Label sites. Undertaken an evaluation and driven subsequent change programs to develop new operating models for digital Analytics (including mobile). Tracked performance against target metrics, highlighting key performance opportunities & risk factors. Prepared dashboards & in charge of delivering reports to key senior stakeholders. Managed external marketing agencies and internal teams. Reviewed the performance of all sites for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI Managed Projects (through all phases) requiring digital tracking, analysis and reporting. Forecasted, managed the digital marketing analytics budget.

Digital Marketing Manager

Mirrorstone Lighting Ltd Leicester, England, UK Sept12 Nov 11

Identified and prioritised digital marketing objectives, created and communicated marketing targets using insight driven from Google Analytics, Adobes Omniture, WebTrends. Implemented web analytic tools (end-to-end tracking) across a wide portfolio of digital assets. Analysed PPC campaigns identified trends and provided fast, detailed reports, optimising campaigns including content experiments, funnel analysis, multivariate testing, retargeting

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Developed and executed SEO plans (using web analytics) for 8 websites to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage. Managed and monitored external marketing agencies, suppliers and internal teams. Managed the use of digital media analytics to support the companys product strategy Worked and trained the wider business teams to improve customer attraction & retention based on the learning from digital data analysis. Sept 08

Sr. Digital Marketing Strategist

Lumenarc Inc, New Jersey, USA Oct11

Applied analytical approach for preparing successful digital marketing strategies using insight driven by Omniture and Google Analytics. Facilitated complete end-to-end website tagging including ecommerce and mobile. Developed dashboards and analysis of analytical and statistical reports Developed strategies to improve and optimise PPC campaigns including Google Adwords, MSN Adcentre and Yahoo Search Marketing. Analysed & reported performance of products on various online market places such as Amazon, Ebay, Google Shopping, Yahoo Shopping, Craiglist, Oodle, Ecrater etc. Developed road maps for off page optimization including link building, Blog postings, press releases, Article marketing, Social media marketing (Facebook, Twitter, Pinterest, linkedin, etc). Recommended enhancements to advance existing search marketing campaigns by landing page optimisation, meta tags, keyword expansion and content changes.

Digital Marketing Strategist

Lumenarc Inc, New Jersey, USA Aug08 Apr05

Used Webtrends/Google Analytics and internal reporting tools to produce actionable insights Create reports on product sales performance analysis that allow decisions to be made on product improvements looking at conversion rates and product performance Measuring the effectiveness of new initiatives and projects by reviewing website tagging Identified shortcomings in data collection strategies and suggest enhancements Worked with a range of key business stakeholders to increase business performance

Education
PhD - Statistical Modelling and Analysis of Traffic: A Dynamic Approach Mar12 Loughborough University, England, UK M.Sc. Operational Research - Grade: 2:1 Jul07 University of Delhi, Delhi, India B.Sc. (Hons) Mathematics - Grade: 1st Class Jul05 University of Delhi, Delhi, India Jul08

Jul05

Jul02

Projects
1. Analytical Research to Study the Consumer Behaviour under Dr. R S Bhalla, Director, Lumenrac, Inc, USA To study Consumer behaviour using analytical approach and adopting future methodologies to increase the Web traffic This project investigates consumer behaviour and web metrics study, for the usage of Hydroponic Systems, for the online store www.77hydrostore.com. I used various analytics tools such as Google analytics, SiteCatalyst and prepared future forecasts of online traffic using SPSS. One of the main tasks includes preparing reports and presenting them to the senior members (from other backgrounds) of staff.

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2. Quantitative Research for the sale of DVDs under Mr. Puneet Jain, Sr. Head, P.R. Dept, Super Cassette Industries Ltd. (T-SERIES), Film City, Noida, U.P., India Data Analysis for calculating emerging trends in DVD sales, its future and strategy to be adopted to become the market leader in DVD sales This project involved data analysis and preparing future strategies to increase the DVD sales. Key tasks include data collection (using past 3 years data and interviewing 200 new retailers), data refinement, data analysis, data validation using SPSS and preparing report including bar/pictorial diagrams and graphs

References Available Upon Request