Forward Funding is a specialist risk finance company for formal small and medium enterprises (SMEs) in South Africa,

and selected African countries. The company actively supports entrepreneurial growth by providing financing, specialist sectoral knowledge and added-value services for viable small and medium businesses.

CONTENTS
SECTION 1

The logo
P R I M A R Y L O G O A P P L I C AT I O N S E C O N D A R Y L O G O A P P L I C AT I O N C L E A R S PA C E A N D S I Z I N G SECTION 2 3 4 5

Colour
P R I M A R Y C O R P O R AT E C O L O U R S S E C O N D A R Y C O R P O R AT E C O L O U R S SECTION 3 9 10

Typography
P R I M A R Y D I S P L AY SUB HEADINGS AND BODY COPY SECTION 4 13 14

Photography
PRIMARY PHOTOGRAPHY SECONDARY PHOTOGRAPHY LOGO USE ON PHOTOGRAPHY SECTION 4 17 17 18

Shapes
C O R P O R AT E S H A P E S 21

N o. 1

THE LOGO
Areas of Emphasis
P R I M A R Y L O G O A P P L I C AT I O N S E C O N D A R Y L O G O A P P L I C AT I O N C L E A R S PA C E A N D S I Z I N G I N C O R R E C T A P P L I C AT I O N O F T H E L O G O

P R I M A R Y L O G O A P P L I C AT I O N

PRIMARY LOGO

PRIMARY LOGO INVERSE

The logo consists of the icon made from two Fs and the Foward Funding logotype. The logo should not be redrawn, digitally manipulated or altered in any way. The icon should always be placed on the left of the logotype.

The logo inverse should only be used on dark backgrounds, photographs or where necessary .

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S E C O N D A R Y L O G O A P P L I C AT I O N

LOGO COLOUR

The logo is easiest read on white. When necessary the logo may be applied on other background colours.

C L E A R S PA C E A N D S I Z I N G

C L E A R S PA C E

MINIMUM SIZING

A margin of clear space equivalent to 8 mm x 9 mm is drawn around the logo to create an invisible boundary that forms the isolation area.

The logo has been designed to reproduce at a minimum of 8 mm. The initial can be used on its own and can be reproduced to a minimum of 6 mm. There is no maximum reproduction size.

7 mm

8 mm

7.5 mm

7.5 mm

7 mm

6 mm

Forward Funding specialises in investing capital, skill and knowledge in entrepreneurs.

N o. 2

COLOUR
Areas of Emphasis
P R I M A R Y C O R P O R AT E C O L O U R S S E C O N D A R Y C O R P O R AT E C O L O U R S

C O L O U R PA L E T T E

P R I M A R Y C O R P O R AT E C O L O U R S

The Foward Funding corporate identity uses a basic colour palette of two colours and white. Other colours may be used where necessary and appropriate.

PANTONE P Process Black U | K100 | R35 G31 B32 PANTONE P 14 - 8 U | M50 Y100 | R247 G147 B29

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S E C O N D A R Y C O R P O R AT E C O L O U R S

A secondary colour palette may be used where necessary. This colour palette consists of 2 colours.

PANTONE P 16 - 10 U | M9 Y34 K17 | R217 G196 B153 PANTONE P 16 - 16 U | C14 M46 Y92 K69 | R94 G62 B3

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N o. 3

TYPOGRAPHY
Areas of Emphasis
P R I M A R Y D I S P L AY SUB HEADINGS AND BODY COPY

P R I M A R Y D I S P L AY T Y P E F A C E

AKZIDENZ GROTESK BOLD

Akzidenz Grotesk Bold is the primary display and headline typeface.

ABCDEFGHIJK LMNOPQRSTUV WXYZ 1 2 3 4 5 6 7 8 9 10 !@#$%^&*()

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SUB HEADINGS AND BODY COPY

AKZIDENZ GROTESK ROMAN

Akzidenz Grotesk Roman is the typeface used for sub headings

ABCDEFGHIJKLMNOPQ RSTUVWXYZ
1 2 3 4 5 6 7 8 9 10
AKZIDENZ GROTESK LIGHT

!@#$%^&*()

Akzidenz Grotesk Light is the typeface used for body copy.

abcdefghijklmnopqrstuv wxyz
1 2 3 4 5 6 7 8 9 10 !@#$%^&*()

The companys risk financing model is regarded as one of the most innovative in the world and has been accepted internationally as a working financing solution for developing countries.

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N o. 4

PHOTOGRAPHY
Areas of Emphasis
PRIMARY PHOTOGRAPHY SECONDARY PHOTOGRAPHY LOGO USE ON PHOTOGRAPHY

PHOTOGRAPHY STYLE

PRIMARY PHOTOGRAPHY

SECONDARY PHOTOGRAPHY

The Foward Funding corporate identity uses black and white photography as their primary photography style.

Colour photography may be used where necessary. The photography style and tone should remain the same.

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PHOTOGRAPHY AND THE LOGO

LOGO USE ON PHOTOGRAPHY

When the logo is used on photography, the logo may be represented in one of the three primary corporate colours (pg 9).

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N o. 4

SHAPES
Areas of Emphasis
C O R P O R AT E S H A P E S

C O R P O R AT E S H A P E S

PRIMARY SHAPES

SECONDARY SHAPES

Shapes may be created from the logo icon, negative space included.

A secondary shape for created for the Foward Funding corporate identity. This shape may be used on any elements.

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