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Content
Huawei Confidential
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How to design and establish the platform which can support service Service Operation Enhancement
quality and end-users experience assurance? How to facing the exploding of the service and bandwidth? How to integrate to existing O&M process?
VIP/VAP Care
Reduction of Subscriber Churning Ratio How to proactively care VIP and rescue VAP? How to differentiate QoS for better VIP experience?
Huawei Confidential
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Service
NPM
SQM
CEM
Service
Discovery Improvement Assurance
SmartCare Product
SmartCare Multi-vendor network data capturing PB-level data processing & storage Real-time monitoring & query
Huawei Confidential
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Content
Huawei Confidential
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Embedded Probe
IP Probe
Wireless Probe
EMS/NMS
CS Probe
PS Probe
Huawei Confidential
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Netview
MOS5200/3rd Party PM
MOS5100/3rd Party FM
Visual IP
Probes/3rd Party
PM Mediation
FM Mediation
IPTV
IP Bearer
PS & CS Core
2G & 3G Radio
VAS
OSS/3rd Party
Huawei Confidential
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Visible Bandwidth
HUAWEI TECHNOLOGIES CO., LTD.
Visible Terminal
Huawei Confidential
Highlights
Unified operation for Core network and IP bearer network, Accurately measure the service path quality between NEs. Monitor the whole network KPI and facilitate analyzing the fluctuation of KPI. Clearly report the failure cause distribution and connect delay base on call flow segment.
Fulfill the requirement for Routine network O&M, fault location, network optimization
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 9
Moving from KPI monitoring to KQI monitoring , and then QoE management to Subscriber level statistics Moving from Network/Cell level statistics
Offers :
OoE
Subscriber level
A much more accurate picture of the whole network and real quality that the subscribers are experiencing.
KQI
KPI
Network/Cell level
Huawei Confidential
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KPI-KQI Methodology
NPM SQM CEM
SQM
WEB/ WAP
Voice
FTP
MMS
IM
Video
KQI
KPI
...
KQI --Describe the Real Experience of Subscribers KPI --Describe the Performance of Network Element
Huawei Confidential Page 11
KQI Monitoring:
Customized Threshold
Total View, City View, NE View, Cell Groups View. Real-Time Alarm.
Huawei Confidential
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TCH Congestion Rate Paging Success Rate LA Success Rate O-Call Connect Rate T-Call Connect Rate
Huawei Confidential
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KQI-QOE Methodology
NPM SQM CEM
Objective
Data from KQIs monitoring
KQI Monitor
Subjective
QoE score from phone survey
QoE Survey
Huawei Confidential
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User
Set up Customized Service Model
User QoE
QoEn=f( KQI1,KQI2.. KQIn), f( KPI1,KPI2.. KPIn)
Perception
KQIn=f( KPI1,KPI2.. KPIn) Network Performance Radio KPIs Bearer Network KPIs IP Network Core Network / VAS KPIs
Node B
HUAWEI TECHNOLOGIES CO., LTD.
RNC
MSS/ MGW
Node B
Huawei Confidential
Device
VAP Rescue
Providing way to find out the bad user experience and perform the optimization more efficiently
VIP Care
Accurately measuring the experience of VIP and quickly handling their complaints
Huawei Confidential
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Benefit to Operator:
Network and Service Problems Can Be found and Resolved in Advance, Which Proactively Prevent Users Complaints. Fast Response to VIP Users Complaint with High Efficiency and Lower Cost.
KQI monitoring and Analysis on VIP VIP Failure and Location Analysis
Group /Individual
Enable VIP Experience Improvement
VIP CARE
Efficient VIP Complaint Handling
Huawei Confidential
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SQM
CEM
VIP Distribution
Huawei Confidential
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SQM
CEM
VAP Definition
NO Yes
VAP Ratio Reduction End
By Region
Solutions
VAP Report
Solutions
Huawei Confidential
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Huawei Confidential
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Solution: Identify SmartPhone brand by IMEI. Smart phone report associate with VIP and GIS. Analyze the traffic and KPI by phone type, brand & model. Benefits: Find the bad performance Handset Analyze the trend and the impact of Smart Phone. As a reference for tariff package design
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 22
Content
Huawei Confidential
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Shared information Rank No.1 in China, developed fast over the world
Saudi
Sweden
Sweden
Saudi
VisualIP Mexico NetView PS (embedded probe)
Hong Kong
Iraq
Austria
Peru + Ecuador
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Highlight of SmartCare
Huge Capacity: 16M users, 32 VMSC, 12 GMSC,
E2E Real-time Monitoring: Alarm delay < 1second, Report generation < 30 seconds Reliable Storage: 30 days CDR,65T storage capacity Abundant Services: Service performance analysis, Customer experience analysis, Market supporting
57.6%, from 4.4 (per 10,000 users) to 1.9 (per 10,000 users).
Data source of complains: Customer service center of Jinan Unicom Data source of the 3G users: Network Optimization department of Shandong Unicom
Huawei Confidential
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End-User Satisfaction
China Mobile100% VIP Subscriber Experience Care
Routine KQI monitoring, triggers network optimization
Huawei Confidential
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Thank You
Huawei Confidential
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