3rd Annual Mobile VAS Summit 2011

Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models

Early Bird Discount..

Book & Pay before 11th Oct 2011
Email to delegate@virtueinsight.com

11th November 2011, Shangri-La Hotel, New Delhi, India

Key Speakers Include:

Miltos Vidalis, General Manager for MENA for Velti (Former Senior Director - Content, Portals and Devices, Du, EITC) (United Arab Emirates) Sachin Gupta, National Head-Premium Messaging (MVAS), TATA DOCOMO L.V. Sastry, Head - Enterprise & SMP, Aircel Sanjay Sharma, Head of Carrier Software & Applications, Huawei India Navin Sahni, Head of Solutions Carrier Software & Applications, Huawei India Vipin Kumar, Sr. Deputy Director General, Department of Telecommunications (DOT) Sujai Srivastava, Mobile Advertising & Mobile Commerce, Reliance Communications Uttam Kumar, Head - New Technology Innovation, Aircel Manish Singhal, Head-Usage Development & Retention-DigitalTV, Airtel A.K. Bhargava, Executive Director, wireless services, MTNL Kunal Kishore, Hub VAS Head, Reliance Communications Satish Sharma, I.T.S, General Manager (VAS), BSNL Sukanta Dey, Former Emerging Business President, Tata Teleservices Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum Akhil Minocha, Head-VAS & New Product Development, Videocon Somnath Chandra, Deputy Country Manager, W3C India, Department of Information Technology Rajesh Razdan, Founder & Director, mCarbon Mahesh Khera, India Chief of Strategy and Business Development, Location Labs, US Sridhar T. Pai, CEO, Tonse Telecom Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head Multimedia Strategy & Innovation, Ericsson) S.N. Zindal, Chief Research & Development Officer, BITS Pilani (Former Director General, ACTO)

3rd Annual Mobile VAS Summit 2011 11th November 2011, Shangri-La Hotel, New Delhi, India

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3rd Annual Mobile VAS Summit 2011 11th November 2011, Shangri-La Hotel, New Delhi, India

Conference Info:
In today's state of affairs, the demand for mobile technology has increased. At a steady pace the VAS market is growing & it still has potential to reach & touch new heights. In the fastest growing cellular market, India is the second largest in the world and voice is increasingly becoming a commodity, with ever rising cellular subscribers. India has a $700 million market today in mobile VAS, which is expected to hit $3 billion by 2012. Every month around 15 16 million new subscribers are added in India. India has become one of the biggest markets for Mobile VAS due to this raise in such a high number of consumers. Now the choice of number of VAS providers around the world is the Indian market. The mobile VAS sector is set to touch Rs, 48,000 crore by 2015, cited some of the leading telecom operators and technology organizations with revenue being generated from different channels now. The MVAS market growth would be fuelled by 3G services & planned launch of wireless broadband and ever increasing popularity of Apps stores. It would be generating Rs. 55,000 crore by 2015. Telecommunications industry is projected that India will have 1.159 billion mobile subscribers by 2013. At a growth rate of over 26 per cent, Indian mobile industry is expected to reach a size of 344,921 crore (US$76.92 billion) by 2012. The Mobile VAS industry being expected to touch Rs 100,000 crores by 2020 from Rs 15,000 crore now - With the launch of 3G, Mobile broadband services, Mobile commerce & rural VAS fuelling this growth content developers are burning the midnight oil to come up with better and newer concepts and services - 3G would be the driver of MVAS in India in the future with 3G service revenues being expected to generate $15.8 billion by 2013 accounting for a share of 46% in the overall wireless service revenue. Mobile VAS has always been under influence of entertainment, be it ringing tones or other downloadable content. With the availability 3G and the introduction of LTE, we believe that video will play a critical role in VAS penetration in India. The share of VAS in operator's revenue is expected to reach 18% from current 12% with the help of high decibel 3G promotions. The mobile market is expected to witness more excitement with the introduction of multi-core processor based smart phones which provide the users to play advanced gaming, auto stereoscopic 3D enabled handsets, video streaming, HD (high definition) video recording and playback, video conferencing, HDMI user interface, which is achieved by a number of mobile phone vendors in the early 2012. M-education, M-health, M-banking, M-governance, M-agriculture and other mobile services are expected through digital highway to all sections of our population. In the mobile payment options, advertising, voice-based SMS and satellite video streaming, operators are more interested in innovative product offerings. In telemedicine, patient is sitting here and the doctor somewhere else in the world and getting 3Dpicture of them on some kind of high definition device and which is happening via network, which is LTE. A high level meeting like 3rd Annual Mobile VAS Summit 2011 will be very influential in building new benchmarks in the VAS technology. The seminar will help in strategizing a strong vision for MVAS landscape in India as it is an ideal stage between the key influencers and decision makers under one crown. This event will develop innovative marketing tools for boosting the penetration of VAS implementation of 3G in India. The legendary industry professionals from across the world would share their knowledge. Don't miss this fantastic opportunity to experience new revenue generating strategies and learn innovative business models. The conference will create Asia's best Mobile VAS summit in India. We are sure that 3rd Annual Mobile VAS Summit 2011 will bring thought leaders on one platform and spread the message. It is with great pleasure that we invite you all to the 3rd Annual mobile VAS summit -2011 and wish you all the very best.

Key themes discussed at this conference:

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Examining what type of innovative services to be offered for most appealing Indian customers. Value plan for 3G enabled MVAS for successful penetration in rural places of India & update on market strategies to inspire user on using the advanced data services. What are the untapped sources for mobile content and entertainment in India - taking MVAS in India to next level of growth. Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues Successful innovative strategies for future of Mobile TV, Internet, Apps & More Examining the opportunities in Cloud based MVAS, the next big revenue driver in Asia Examining the worldwide trends in MVAS and the implications, lessons to be learned for India. Examining the role of mobile operators in delivering the mobile content and their relationship with third party content providers. How MVAS has been used as a tool for improving customer and the brand loyalty. What are the roles of vendors - who need to understand what features service providers need and tune themselves in the Indian environment. Identifying the major expectations of handset manufacturers for introducing the innovative MVAS to the industry. Identify right customer matrix for converting low-end VAS services users into high end users Explore effective marketing strategies for upgrading customers from traditional VAS services to modern MVAS usage Maximizing revenue of your location based services through intelligent segmentation methodologies Examining the current regulation of mobile VAS market in India How is the future for the mobile vas industry: a vision for 2015 Be part of a major networking opportunity

Who should attend:

CEOs, CIOs, CTOs, Head of Content, VP/Head of Business Development, Director of Technology, Head of Project Management, Business Strategy Director, Head of Network Strategy, VP/Head of Product/Application Development, VP of Sales & Marketing, Head of Research & Development, VP/Head of Portal Strategy, User Interface Development, VP Application Development

Target Audience - Industry:

Telecom Service Providers, Cellular Service Providers - GSM & CDMA, VAS Technology & Platform Companies, Content Aggregators, Content Owners, Next Generation Mobile Content Solution Providers, Telecom Associations & Regulators, Handset Manufacturers - GSM & CDMA, Portal Providers, VAS Consulting and Research Organisations, Venture Capitalists, Multimedia Service Providers, Software Developers, System Integrators, Security Providers, Entertainment & Electronic Media, Mobile Internet Applications & Solution Developers, Smart Card Manufacturers, DoT, DIT, Ministries & Regulatory, Service Organisations

Why should you attend:

3 Annual Mobile VAS Summit 2011 - Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models Get more from the event, with a broader scope bringing the whole communications value chain together. Enjoy and make the best out of our dedicated networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your knowledge of the latest business models and technologies in the high-level conference.
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Delegate Registration:
To register and to book your seats at the conference - please email your interest & queries to delegate@virtueinsight.com

Sponsorship Opportunities:
To register & to book your sponsorship package - please email your interest & queries to sponsor@virtueinsight.com

3rd Annual Mobile VAS Summit 2011 11th November 2011, Shangri-La Hotel, New Delhi, India

08:30 Coffee and registration 09:30 Morning Chair's opening remarks Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head Multimedia Strategy & Innovation, Ericsson) (http://in.linkedin.com/pub/anuraj-gambhir/0/a2a/515)

BUSINESS MODELS
12:00 Panel Discussion: Mobile VAS Strategy Mobile TV, Internet, Apps & More How to engage new age users through mobile TV? Sustaining mobile internet through key monetization trends like mobile advertising, mobile video, location tracking and mobile health. How mobile internet is changing consumer behaviour examining the current and emerging trends of user's mobile network from devices such as mobile and smart phones, tablets PCs, laptops and desktops. How to achieve each individual subscriber's SLA with traffic management and policy control to enhance end-users' value for money and ultimately, their willingness to pay for services? In what ways the mobile apps and services influencing our lives?

EXAMINING THE MOBILE VAS MARKET

09:40 Morning Keynote Address 1 - Optimizing marketing and advertising campaigns Large Scale Campaigns: Generating revenues without spamming customers Loyalty Campaigns: a critical new opportunity to reduce churn Mobile Advertising: Bridging the gap between advertisers and clients

Miltos Vidalis, General Manager for MENA for Velti (Former Senior Director - Content, Portals and Devices, Du, EITC) (United Arab Moderator: Emirates)(http://ae.linkedin.com/in/mvidalis) Satish Sharma, I.T.S, General Manager (VAS), BSNL 10:20 - Morning Keynote Address 2 - Topic TBC Panellists: Sanjay Sharma, Head of Carrier Software & Applications, Huawei India Akhil Minocha, Head - VAS & New Product Development, Videocon, (http://in.linkedin.com/in/akhilm) 11:00 Morning coffee & Discussion Kunal Kishore, Hub VAS Head, Reliance Communications

CHALLENGES & UPCOMING OPPORTUNITIES

(http://in.linkedin.com/in/kishoreindia)

Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum 11:20 Panel discussion: Leverage opportunities in mobile applications in connection with the threat of web applications Analyzing the changing business environment for mobile VAS. Evaluate importance of constant innovations on VAS to enrich customer lifestyle Smart devices as an tool for encouraging VAS usage Examine the importance of servicing the needs of niche market segments with innovative VAS
(http://in.linkedin.com/in/anilprakash)

Sukanta Dey, Former Emerging Business President, Tata Teleservices(http://in.linkedin.com/pub/sukanta-dey/2/448/a75)

Moderator: Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head Multimedia Strategy & Innovation, Ericsson) Panellists: Miltos Vidalis, General Manager for MENA for Velti (Former Senior Director - Content, Portals and Devices, Du, EITC) (United Arab Emirates)(http://ae.linkedin.com/in/mvidalis) LV Sastry, Head - Enterprise & SMP, Aircel
(http://www.linkedin.com/in/lvsastry)

12:40 - Networking Luncheon - Take your discussions further & build new relationships in a relaxed & informal setting...

Afternoon Chairperson Sridhar T. Pai, CEO, Tonse Telecom

(http://in.linkedin.com/pub/sridhar-tonse-pai/0/3a/3b0)

Navin Sahni, Head of Solutions Carrier Software &Applications, Huawei India Mahesh Jakhetiya, VP (Head) - PreSales, Ahoy Telecom Creations

3rd Annual Mobile VAS Summit 2011 11th November 2011, Shangri-La Hotel, New Delhi, India

14:00 Panel discussion - New methods of revenue generation techniques & future innovative measures for taking MVAS in India to next level of growth. Capitalizing on App Stores & smart devices Harnessing mobile advertising and leveraging social media, mobile video & location based service Analyze your subscribers base to develop VAS offerings that wil appeal to your customer Fine ways and means to mobile payments for digital content as an additional revenue stream Strategies for bridging down the digital gap between urban & rural India Mobile health as a service for taking MVAS to the next level

Transporters are happy if they know the accurate location of their vehicles any time on their mobile phones Cash management companies track their ATM fillers through instant knowledge of their location. Auto service stations reach the vehicle break down location instantly. Credit cards fraud are prevented with instantaneous knowledge of location of the mobile phone. Security agencies can prevent an untoward mishap if they know the real time location map of the victim.

Moderator: Sridhar T. Pai, CEO, Tonse Telecom Panellists: Manish Singhal, Head- Usage Development & RetentionDigitalTV, Airtel, (http://in.linkedin.com/in/manishsinghal) Sachin Gupta, National Head -Premium Messaging (MVAS), TATA DOCOMO,
(http://in.linkedin.com/pub/sachin-gupta/0/884/6ba)

Mahesh Khera, India Chief of Strategy and Business Development, Location Labs, US

INDUSTRY STANDARDS & GUIDING PRINCIPLES

16:20 Panel discussion - Examining the current regulation of mobile VAS market in India. Regulators' perspective on the current regulations to facilitate mobile VAS A review on the revenue sharing model between operators and content providers Operator's views and opinions How should they progress to increase ARPU How is the future for the mobile vas industry: a vision for 2015

Uttam Kumar, Head - New Technology Innovation, Aircel

(http://in.linkedin.com/in/uttamkr)

Rajesh Razdan, Founder & Director, mCarbon(http://in.linkedin.com/in/rajeshrazdan) 14:30 - Topic TBC Uttam Kumar, Head - New Technology Innovation, Aircel
(http://in.linkedin.com/in/uttamkr)

Moderator: Satyen N Gupta, Chief Regulatory Advisor, BT Panellists: Vipin Kumar, Sr. Deputy Director General, Department of Telecommunications (DOT) A.K. Bhargava, Executive Director, wireless services, MTNL Somnath Chandra, Deputy Country Manager, W3C India, Department of Information Technology
(http://in.linkedin.com/pub/somnath-chandra/2b/281/78b)

15:00 Indian Mobile Advertising Scenario, 2011 The Mobile Advertising Ecosystem Key Category Spenders & Upcoming Trends Mobile Adv. Inventory Options on Offer Supply & Demand : Issues Monetization - Going Forward RCOM's Game Changer Role

Sujai Srivastava, Mobile Advertising & Mobile Commerce, Reliance Communications 15:30 Afternoon Tea

S.N. Zindal, Chief Research & Development Officer, BITS Pilani (Former Director General, ACTO)
(http://in.linkedin.com/pub/satya-narayan-zindal/3/965/4b6)

TECHNICAL IMPACT & USER EXPERIENCE ISSUES

15:50 With boom in smart phones, revenue generating ubiquitous Location Based Service (LBS) is fast catching up and would be more than $ 10 B global market by 2016
17:20 - Networking Drinks - Take your discussions With increase crime rate, parents a sigh of relief when at further & buildin new relationships in heave a relaxed a press of a & key they know the safe location of their children, informal setting...

17:00 Chairperson's closing remarks and End of Conference Sridhar T. Pai, CEO, Tonse Telecom

working women and elders on their mobile phones. Employers achieve higher employee productivity if their supervisors know the real time location of their field force on their mobile phones.

17:10 - 18:10 Networking Drinks - Take your discussions further & build new relationships in a relaxed & informal setting...

3rd ANNUAL MOBILE VAS SUMMIT 2011 FLOOR PLAN - Book your stalls now before they run out !!!

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Registration Form 11th November 2011, Shangri-La Hotel, New Delhi, India 3rd Annual Mobile VAS Summit 2011 11th November 2011

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Email to delegate@virtueinsight.com

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