DECLERATION

This is to declare that the Report entitled PERCEPTION OF PEOPLE TOWARDS WATER PURIFIER - has been made for the partial fulfillment of the course: Summer Internship Program in Term III by me in PANASONIC under the guidance of Prof. M.K Gandhi.

I confirm you that this report truly represents my work undertaken as a part of Summer Internship Program. This work is not a replication of work done previously by any other person. I also confirm that the contents of the project report and the views contained therein have been discussed and deliberated with the Faculty Guide.

Date : Place :

Internal supervisor

External supervisor(s)

ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is no different. During the course of this project, many useful suggestions and constructive criticisms came across which helped me a lot in giving this project professional look. I extend my heartiest thanks to all those people whose contribution in some way or the other led to the completion of the project. I am sincerely thankful to Prof. M.K Gandhi for her guidance and support to complete this project successfully.

PREFACE

Experience is the best teacher the saying has played a guiding role in the infusion of Summer Project as a part of the MMM program. The infusion gets a special consideration and importance to the programs as it allows a student as exposure to the real business world. Why is this report so important? Answer is simple, it is just a BLUE PRINT of what we learned and understood during our on field work with a company in two months.

Pragmatic study is a step to bridge up the gap between theoretical studies and its practical application. INDIRA has included this subject as part of the course of MASTERS OF MARKETING MANAGEMENT (MMM).

I took two months to complete my project work in Pune on Blue water purifier introduced by PANASONIC. It was a great experience to learn the practical work.

I would hereby present my report, which is sincere effort on my behalf to present facts and information, which is gathered during my research in Pune.

OBJECTIVE OF THE STUDY 1. To study the perception of people towards Water purifiers. 2. To find out the awareness regarding water purifiers among the people in Pune. 3. To find out the most important source through which people came to know about the water purifiers. 4. To find out the most preferred of water purifiers in Pune city .

LITERATURE REVIEW
Water purification is the process of removing undesirable chemicals, materials, and biological contaminants from contaminated water. The goal is to produce water fit for a specific purpose. Most water is purified for human consumption (drinking water) but water purification may also be designed for a variety of other purposes, including meeting the requirements of medical, pharmacology, chemical and industrial applications.

In general the methods used include:

1. Physical processes such as filtration and sedimentation, 2. Biological processes such as slow sand filters or activated sludge, 3. Chemical processes such as flocculation and chlorination 4. And the use of electromagnetic radiation such as ultraviolet light.

The purification process of water may reduce the concentration of particulate matter including suspended particles, parasites, bacteria, algae, viruses, fungi. The standards for

drinking water quality are typically set by governments or by international standards. These standards will typically set minimum and maximum concentrations of contaminants for the use that is to be made of the water. It is not possible to tell whether water is of an appropriate quality by visual examination. Simple procedures such as boiling or the use of a household activated carbon filter are not sufficient for treating all the possible contaminants that may be present in water from an unknown source.

According to a 2007 World Health Organization report, 1.1 billion people lack access to an improved drinking water supply, 88% of the 4 billion annual cases of diarrheal disease are attributed to unsafe water and inadequate sanitation and hygiene, and 1.8 million people die from

diarrheal diseases each year. The WHO estimates that 94% of these diarrheal cases are preventable through modifications to the environment, including access to safe water. Simple techniques for treating water at home, such as chlorination, filters, and solar disinfection, and storing it in safe containers could save a huge number of lives each year. Reducing deaths from waterborne diseases is a major public health goal in developing countries.

Other water purification techniques:

Other popular methods for purifying water, especially for local private supplies are listed below. In some countries some of these methods are also used for large scale municipal supplies. Particularly important are distillation (de-salination of seawater) and reverse osmosis.

1. Boiling: Water is heated hot enough and long enough to inactivate or kill microorganisms that normally live in water at room temperature. Boiling does not leave a residual disinfectant in the water. Therefore, water that has been boiled and then stored for any length of time may have acquired new pathogens.

2. Granular Activated Carbon filtering: a form of activated carbon with a high surface area adsorbs many compounds including many toxic compounds. Water passing through activated carbon is commonly used in municipal regions with organic contamination, taste or odors. Many household water filters and fish tanks use activated carbon filters to further purify the water.

3. Distillation involves boiling the water to produce water vapors. The vapors contact a cool surface where it condenses as a liquid. Because the solutes are not normally vaporized, they remain in the boiling solution. Even distillation does not completely purify water, because of contaminants with similar boiling points and droplets of un vaporized liquid carried with the steam. However, 99.9% pure water can be obtained by distillation.

4. Reverse osmosis: Mechanical pressure is applied to an impure solution to force pure water through a semi-permeable membrane. Reverse osmosis is theoretically the most thorough method of large scale water purification available, although perfect semipermeable membranes are difficult to create. Unless membranes are wellmaintained, algae and other life forms can colonize the membranes.

5. Ultraviolet light is very effective at inactivating cysts, in low turbidity water. UV light's disinfection effectiveness decreases as turbidity increases, a result of

the absorption, scattering, and shadowing caused by the suspended solids. The main disadvantage to the use of UV radiation is that, like ozone treatment, it leaves no residual disinfectant in the water; therefore, it is sometimes necessary to add a residual disinfectant after the primary disinfection process. This is often done through the addition of chloramines, discussed above as a primary disinfectant. When used in this manner, chloramines provide an effective residual disinfectant with very few of the negative aspects of chlorination.

Company profile

Product categories

RESEARCH METHODOLOGY
RESEARCH DESIGN: - The research design adopted in this study is DESCRIPTIVE RESEARCH DESIGN. Descriptive research includes survey and fact finding enquiries of different kinds. The researcher used this research design to find out the respondents and attitude inside the organization, by the research the researcher can only give suggestions but implementing these suggestions depends up on the interest of the company. RESEARCH INSTRUMENT USED: - structured design questionnaire is used for surveying the costumers and only the closed end questions.

SAMPLING DESIGN: - It is the process of obtaining information about an entire

population by examining only a part of it. The item selected from the population is known as a sample.

SAMPLING METHOD: The sampling that adopted in this study is convenient sampling because the researcher has collected the sample according to his own sample is convenient sampling.

convenience so the

SAMPLE UNIVERSE:- Population refers to the total of items about which information is desired .The attribute that are the object of study are reffered to as characteristics and the units possessing them are called elementary units. The aggregate of such units is generally described as universe.

SAMPLING FRAME: - Customers and common malls in pune are considered as the population for the study.

SAMPLE SIZE: - A sample of 120 people was taken for the survey. The required data collected through questionnaire.

DATA COLLECTION METHOD:Here in this project the methods used for collecting information regarding the plans are Primary Method Secondary Method

PRIMARY METHOD: The primary data sources was collected from workers, employees and staff member by using an appropriate & standard questionnaire& observation of the working environment of the organization SECONDARY METHOD: The secondary sources of data collection include Company Policy, documents, official records, articles from website and books

AREA OF STUDY: The area of study is Pune only. It helps to find the effectiveness in result.

DATA ANALYSIS AND INTERPRETATION Q1) Are you aware about Water Purifier? Particulars Yes No No of respondents 80 40

Awareness

33% Yes No 67%

Interpretation:If we talk about awareness level regarding water Purifiers almost 67% of people are aware and who belong to rural area are only 33% so we have to increase awareness in rural area also.

Q2) About how many of water purifiers do you know? (Please Tick) Particulars
Two Three Four More then Four

No of respondents
37 48 26 9

respondents
45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Two Three Four More then Four 31% 22% 7% 40% respondents

Interpretation:If we talk about type of water purifiers 40% of people know 3 types of water purifiers and only 4% people know more then 4 means we have to focus on more Advertisement.

Q3) Do you use water purifier? Particulars Yes No No of respondents 80 40

Respondents
80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No 67%

33%

Interpretation:If we talk about use of Water purifiers 67% of people are using Water purifiers and only 33% of people are not using it so we have to tell them the advantages of Water purifiers.

Q4)What is your preference if we talk about brand? Particulars Pure it Aqua guard Kent Panasonic Any other No of respondents 43 48 20 6 3

Respondents
45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Pure it Aquaguard Kent Panasonic Any other 4% 2% 16% Respondents 37% 41%

Interpretation:-

When it comes to customer preference most of the customer like Aquaguard it is 41% and the second preference is pure it which is 37% so other companies have to do a lot to be in the market it also shows that Aquaguard and Pure it have wide ranges of products.

Q5)What influence you most to purchase the product of particular company.? Particulars Brand name Quality Price Varities No of respondents 27 19 54 20

Respondents
15% 23% Brand name Quality Price 16% 45% Varities

Interpretation:The above diagram shows that most of the customer prefer a company product as per their price of product which is 48% and other then price it was brand name of company which was 23%.

Q6) How did you get your water purifiers ? Particulars By cash No of Respondents

Q7) What do you feel about the price of the product? Particulars excessive Reasonable No of respondents 70 50

Respondents

42% 58% Excessive Reasonable

Interpretation:If we talk about prices of the product most of the Respondents says that it was excessive as company is using high technology in it and some reasonable products are also available where there is a average products.

Q8) What is the performance of your product? Particulars excellent Good Satisfactory poor No of respondents 40 35 20 25

Respondents
21%

33% Excellent

17%

Good Satisfactory Poor 29%

Interpretation:If we talk about performance of the products that respondents are using most of the respondents saying that it was Excellent and 17% of respondents are only satisfied and 215 of respondents are not happy with the performance means they want something more with their product

Q9 )Would you suggest others to purchase the brand of water purifier which you have purchased? Particulars Yes no No of respondents 75 45

Respondents

37% Yes No 63%

Interpretation:The above pie diagram says that most of the respondents would like to suggest the brand of purifier which they are using to others and 37% of respondents would not like to suggest means they are not happy with their present brand.

Q10).In future if you want to purchase a water purifier which brand will you prefer? Particulars Aquaguard Pure it Panasonic Kent Other No of respondents 40 35 10 15 20

Respondents
17% 33% 13% 8% 29% Auuaguard Pure it panasonic Kent other

Interpretation:If we talk about respondents future preference most of the respondents will go forAquaguard it was 33% and the second preference was pure it.means they have maintained a goodwill in the market and others have to work hard.

LIMITATIONS Limitation of time

I have completed the research in time in spite of all the difficulties ,if the time is short, it is quite possible that one cannot collect sufficient data and have to depend upon the secondary data whose reliability is some time doubtful.

Limitation of consumers behavior

Very often consumers do not express their true feelings. In such cases their habits preference practice cannot be assessed correctly.

Limitation of economic conditions

Earnings of customers in pune is comparatively High , people prefer use of branded purifiers and thus to search for users was very difficult task.

Other limitation

The study was limited and carried out in Pune and its vicinity with sample size of 200 respondents.

Time was a constraint in study as only 60 day allotted.

SUGGESTIONS

There are still efforts needed to make people aware about the water purifier.

More varieties of water purifier should be introduced in the city so that the people may get a chance of option to choose. Company shall introduce or increase the range of their product in respect of price so that a lower middle class people may also afford to have water purifier. There should be a temperature control device in the purifiers. Media must attempt to make rural areas aware about the water purification.

DATA ANALYSIS AND INTERPRETATION(Questions) Q1) Are you aware about Water Purifier?

 Yes No Q2) About how many of water purifiers do you know? (Please Tick) Two Three Four More then Four Q3) Do you use water purifier? Yes No

Q4)What is your preference if we talk about brand? Pure it Aqua guard Swach Any other

Q5)What influence you most to purchase the product of sa particular company.?

 Brand name Quality Price Varities Q6) How did you get your water purifiers ? By Cash By Gift On EMI Or any other way Q7) What do you feel about the price of the product? Excessive Reasonable Difficult to say

Q8) What is the performance of your product? o Excellent Good

 Satisfactory Poor Q9 )Would you suggest others to purchase the brand of water purifier which you have purchased? Yes No Q10).What features do you think should be added for further improvement in the purifiers? Yes No