Sources for Academic Writing

Academic journals Diploma Theses, Dissertations Contributions to collected editions, conference proceedings Scholarly monographs Textbooks Popular Science Practice oriented publications Others: Newspaper articles, Industry reports, etc.

Publications reviewed/selected by academics

Independently written publications

Chair of International Marketing University of Vienna

Academic Journals
classified in A, B and C-Journals The German VHB (Verband der Hochschullehrer fr Betriebswirtschaft) regularly publishes a ranking for all business journals at http://vhbonline.org/service/jourqual/
(last ranking Jourqual 2 published in 2008, please see next slide)

Chair of International Marketing University of Vienna

Journal Ranking VHB, 2008 Top 10 Marketing Journals

Journal
Journal of Marketing Journal of Consumer Research Journal of Marketing Research Marketing Science Journal of the Academy of Marketing Science Journal of Service Research International Journal of Research in Marketing

Rating
A+ A+ A+ A+ A A A

Webpage
www.marketingpower.com www.journals.uchicago.edu/loi/jcr www.marketingpower.com www.informs.org/Pubs/MktSci www.springer.com/business+%26+management/journal/11747?detailsPage= aboutThis jsr.sagepub.com/ www.elsevier.com/wps/find/journaldescription.cws_home/505550/descripti on www.elsevier.com/wps/find/journaldescription.cws_home/620186/descripti on www.wiley.com/bw/journal.asp?ref=0737-6782 www.springer.com/business+%26+management/marketing/journal/11002

Journal of Retailing Journal of Product Innovation Management Marketing Letters

Detailed results available at:

A A B

http://vhbonline.org/service/jourqual/jq2/ http://www.business-research.org/2009/2/01jourqual2/2166/stoll1260787611.14.pdf Chair of International Marketing University of Vienna

Publication Sources
Library for Business Administration Online Research Tools of the Vienna University Library
http://bibliothek.univie.ac.at/ english/research_tools.html (Database Service, E-Journal server, E-Theses)

External Sources
Library of the Wirtschaftsuniversitt:
http://www.wuwien.ac.at/bib/

Online Catalogue at
http://opac.univie.ac.at/ALEP H/-/start/A158

Google Scholar
http://scholar.google.com/ FIW Database Tool (International Economics) http://data.fiw.ac.at

Access: Free access on University computers Remote access: set up a Virtual Private Networt (VPN)
Chair of International Marketing University of Vienna

Literature Search (Library)

Library

Online Research Tools

External Sources

Chair of International Marketing University of Vienna

Database Search
Search for articles related to a specific topic
The University of Vienna offers access to various online databases at https://dbs.univie.ac.at/
Library

Online Research Tools

External Sources

Chair of International Marketing University of Vienna

Online Databases
Database
ABI/INFORM Global Emerald Management Reviews ISI Web of Knowledge JSTOR - Journal Storage LexisNexis University New Palgrave Dictionary of Economics Online SAGE Journals Online / Premier ScienceDirect SpringerLink Wiso Wissenschaften / Wirtschaftswissenschaften

Webpage
http://proquest.umi.com/login?COPT=REJTPTMrMTZiYytHNSs2MzEmU 01EPTQmVFJNPTEmU1BMPTEmSU5UPTAmVkVSPTI=&clientId=36147 http://www.emeraldinsight.com/products/reviews/index.htm? http://apps.isiknowledge.com/UA_GeneralSearch_input.do?product=U A&search_mode=GeneralSearch&SID=T1GoGdEhjnGm7KL399E&prefer encesSaved http://www.jstor.org http://www.lexisnexis.de/e-solutions/academic/en/index.html http://www.dictionaryofeconomics.com/dictionary http://online.sagepub.com/search http://www.sciencedirect.com/ http://www.springerlink.com/ http://www.wiso-net.de/literatur.tin? External Sources Online Research Tools Library

Chair of International Marketing University of Vienna

Database Search Online I

Select and start database:
Library

Online Research Tools

External Sources

Chair of International Marketing University of Vienna

Database Search Online II

enter search items
Library

view results

Online Research Tools

External Sources

Chair of International Marketing University of Vienna

E-Journals Search
Search for full texts of specific articles
(if you know title, author, name of the publication, year, volume and issue!)
Library

The library offers access to full texts of a large number of journals at

http://rzblx1.uniregensburg.de/ezeit/fl.phtml?bibid=UBWI&colors=7&lang=en or http://sfx.univie.ac.at:9003/sfx_local/az/ Search for the journal Select year, volume, issue Download the article in pdf-format
Chair of International Marketing University of Vienna

Online Research Tools

External Sources

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E-Journals Search Online I

Access the e-Journals server at http://sfx.univie.ac.at:9003/sfx_local/az/ and search for Park, C.W., et al. (2010), "Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers", Journal of Marketing, Vol. 74, No. 6, pp. 1-17.
Library

Online Research Tools

External Sources

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E-Journals Search Online II

Library

Online Research Tools

External Sources

Chair of International Marketing University of Vienna

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E-Journals Search Online III

Library

Online Research Tools

External Sources

Chair of International Marketing University of Vienna

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E-Theses
Download theses written at the University of Vienna (pdf)
http://othes.univie.ac.at/cgi/search/advanced
Library

Online Research Tools

External Sources

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u:search beta I
New searching tool by the University library; Enables searching for books and articles simultaneously http://usearch.univie.ac.at
External Sources Library

Online Research Tools

Chair of International Marketing University of Vienna

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u:search beta II
Books&more Results for all books available at the library and/or online
Library

Sign in
(Unet Account)

Online Research Tools

View results Sort and Refine your results

(by topic, author, year, language, etc.)

Check availability

External Sources

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u:search beta III

Articles&more Results for Journal articles
Library

Sign in
(Unet Account)

Online Research Tools

View results

Sort and refine your results

(by topic, author, year, language, etc.)

Check full text availability

External Sources

Chair of International Marketing 17 University of Vienna

Remote Access to the Librarys Research Tools

Access at home (or from your own computer, respectively) works via VPN (Virtual Private Network) 2 ways to connect:
Client-based VPN:
set up a VPN-connection at your computers network center (VPN server: univpn.univie.ac.at, IPSec: vpnsec) Use your u:net user name and password to sign in Detailed guidelines for different operating systems can be found at: http://www.univie.ac.at/ZID/anleitungen-vpn/ Online Research Tools

Library

Browser-based VPN:
Open https://univpn.univie.ac.at using any browser Use your u:net user name and password to log in Attention: the ZID warns that problems can occur using browser-based VPN especially when accessing library databases or the e-Journals server.

External Sources

For more detailed explanations please see www.univie.ac.at/ZID/vpn

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Literature Search (External Sources)

Library of the Vienna University of Economics and Business (WU library) www.wu.ac.at/library
maintains a collection of over 800,000 books, more than 10,000 eBooks, 2,250 printed journals, over 9,000 E-journals, and 95 databases. Not only the largest library for economics and business in Austria, the WU Library also ranks among the most extensive of its kind in German-speaking countries. (http://www.wu.ac.at/library/en/about/collection) Resources can be accessed within the library, if you hold a library card (Augasse 26,1090 Vienna). To obtain a library card, you will have to bring your student ID and your residence registration form (Meldebesttigung). Remote access is only possible for WU students, faculty and staff. External Sources Library

Online Research Tools

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Literature Search(External Sources)

Library

Google Scholar http://scholar.google.com

FIW Database Tool http://data.fiw.ac.at

The FIW (Kompetenzzentrum Forschungsschwerpunkt Internationale Wirtschaft; Research Centre International Economics) Database Retrieval Tool allows free access to various databases in the area of International Economics, for example Eurostat COMEXT, UN COMTRADE and several databases of the IMF.

Online Research Tools

External Sources

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