ONE-DAY CONFERENCE | 7 NOVEMBER 2013 | LONDON

20

d re n fo r a be be 0 k m 10 oo te B ep e S av

presents

Professional support lawyer 2013

Sponsored by

Your route map to effectively managing internal and client demands in a changing legal landscape
An intensive one-day conference that will show you how to:
Add value to the evolving PSL role, enhance efficiency and successfully drive profitability to increase your firms competitiveness Present a business case for the value of client-focused PSLs to partners Provide clients with added value using social media tools Identify the new skills required to meet the increased expectations of the PSL role Collaborate with the marketing and business development teams to engage clients Become a leader in transformational change by aligning your objectives with your firms overall strategy Gain insight from clients on trends affecting them and how you can provide them with better commercial awareness Implement workable measurement systems to demonstrate ROI in KM projects Take ownership of your career as a PSL Assess the kind of client-focused work PSLs should be doing and tackle the issue of who should handle the traditional PSL tasks

Expert contributions and strategic insights from:

+44 (0)20 7324 2365 events@ark-group.com www.ark-group.com Or see back page for mailing details

This conference provides knowledge management professionals with a fantastic opportunity to meet their peers in other organisations, to learn first-hand about different approaches to knowledge management, and to discover ideas for raising profile and progressing up the career ladder.

Katie Lord,

Senior Professional Support Lawyer, DLA Piper

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CONFERENCE

MORE INFO

WHY THIS EVENT?

year case study which explores the practical issues of implementing organisational change within the PSL function and equip you with the skills to manage the pitfalls in making changes. The session will also demonstrate the benefits of aligning the PSL function with the overall firm strategy and provide you with the PSL perspective on dealing with the impact of restructuring the practice function.

As a PSL, you are now under intense pressure to keep on top of the ever increasing workload and it is essential for you to adapt and equip yourself with the skills required to add greater value to your firms daily operations. Increasingly law firms are experiencing greater demands from clients for value added services such as tailored commercially-relevant updates or more flexible know-how advice and support. Professional Support Lawyers who once thought of fee earners in their practice group as their client have now evolved to serve the firms clients. It is crucial for them to encompass elements of client service, marketing and business Past event feedback development in order to The topics were spot remain competitive. on and excellent speakers. Thank you! The conference opens with Allen & Overy presenting a case study on providing clients with added value using social media. The session will explore the various tools blogs, Twitter and LinkedIn that can be used to provide added value to clients and raise industry profile. It will also demonstrate how to engage clients through videos and podcasts. This will be followed by a case study from DLA Piper on how to collaborate with the marketing and business development teams to engage clients. The session will outline how to generate a campaign concept and show you how to launch the campaign to clients and the media.

The PSL future take control

Berwin Leighton Paisner will outline their career path and discuss the various possibilities open to their PSLs. The session will also guide you on the new skills required to meet the expectations of the PSL role and enable you to take ownership of your career. This will be followed by an interactive panel discussion, with insights from Baker & McKenzie, Norton Rose Fulbright and Slaughter and May, on forecasting potential developments for the PSL role. This session will tackle the challenging question of who deals with the traditional tasks as the PSL role evolves to be more client-facing. The panel will also explore the impact that embracing the business development aspect will have on your exponentially expanding workload and outline the new functions and systems required to carve out a role for yourself when Past event feedback everything is a priority. Overall a really good day. Great venue/ Managing Partners one-day location too conference features ground breaking case studies from leading law firms, strategic insight and two interactive practical workshops to address the challenges PSLs face. This unique event will enable you to add value to the evolving role, enhance efficiency and successfully drive profitability to increase your firms competitiveness. Dont miss this unique event that allows you to benchmark, network and learn directly from your peers!

Gain insight from an interactive client clinic

This conference will provide you with a unique opportunity to communicate with clients and have your queries answered first hand. It involves an interactive client clinic, providing perspectives from the Head of Legal at Travelex, Professional Support Lawyer at BAE Systems, Legal Know-How and Information Coordinator at Arup, Professional Support Lawyer at Sky and Director of Operations at Barclays Legal. The client clinic will explore the range of value added services that clients look for and discuss the social media tools you should be using to provide them with better commercial awareness. The session will provide you with invaluable insights on the KM priorities of clients, their training needs, the social media tools they use and how you can help them.

Overcome internal barriers to success

As a PSL, one of the greatest barriers to overcome is obtaining internal buy-in. To help you with this, international trainer Nick Davies will carry out a practical workshop to provide you with the key ingredients required to ensure internal buy-in for your projects. The session will outline the essentials of persuading and influencing. It will also give you hints and tips on networking to build external and internal relationships. While the PSL role has expanded, it is still essential to overcome internal challenges and demonstrate the value of PSLs. A joint presentation from Greenwoods Solicitors and The Knowledge Business will provide you with the framework to effectively demonstrate ROI in KM projects using measurement systems. This session will guide you on how to design measurement systems from the outset of projects and help you decide which metrics to combine to obtain a balanced measure of performance. Now more than ever, it is essential for PSLs to become thought leaders in transformational change. Addleshaw Goddard will present a two

From internal technical specialists to client-facing, profileraising marketers and communicators, PSLs now have to fulfil a challenging variety of internal and external roles. New technologies bring new opportunities, but also new challenges how do we add most value, most effectively, in the time available? This conference will provide practical and strategic tools for assessing what we do and how we do it, and for reshaping the PSL role, both now and into the future.

Helen Powell,

Senior Professional Support Lawyer, Allen & Overy

Who should attend?

This conference is extremely beneficial to Professional support lawyers, Professional development lawyers, Knowledge lawyers and Knowledge managers.

CPD information
Attendance at this conference qualifies for 6 hours of SRA accredited CPD (at intermediate/advanced level). To claim your hours, quote provider code: EEW/ARCL.

| TEL +44 (0)20 7324 2365 | E-MAIL events@ark-group.com

CONFERENCE

AGENDA

THURSDAY 7 NOVEMBER 2013

14:20 Tackling change: A two year case study of PSL organisation and management How did we get here? Discussing the different ways that the knowledge and PSL functions are organised Practical issues alignment with overall firm strategy and needs and managing the pitfalls in making changes Benefits for the firm where does the knowledge function add value? (within firms and to their clients) The PSL perspective a PSL providing their view point on the impact of re-organisation of the PSL function The bigger picture exploring the impact on the firm when settling on a resilient structure Mark Gould, Head of Knowledge Management and Rebecca Rawson, Professional Support Lawyer, Addleshaw Goddard 15:00 CASE STUDY | Effectively using measurement systems to demonstrate ROI in KM projects Why investing time in designing appropriate measurement systems is worthwhile Designing measurement systems into new projects Challenges of adding measurement systems into existing projects Choosing which metrics to combine to obtain a balanced measure of performance How to manage potential gaming of results Emma Dufty, Knowledge Manager, Greenwoods Solicitors Helene Russell, Director, The Knowledge Business 15:40 Afternoon coffee break EXAMINING THE FUTURE OF THE PSL ROLE

09:00 Registration and refreshments 09:30 Chairs opening remarks Alicia Hardy, Director of Professional Support, White & Case CAPITALISING ON THE CLIENT-FOCUSED PSL ROLE

09:40 CASE STUDY | Providing clients with added value through social media Finding the X Factor getting messages to clients through videos and podcasts Using blogs, Twitter and LinkedIn to provide added value to clients and raise industry profile Priorities, efficiency and client awareness Engaging with social media risks and rewards Helen Powell, Senior Professional Support Lawyer, Allen & Overy 10:20 CASE STUDY | Collaborating with the marketing and business development teams to engage clients What does a PSL need to know about marketing? Generating a campaign concept Driving the campaign forward Launching the campaign to clients and the media Judging success Emmie Hocking, International Marketing and Business Development Manager and Katie Lord, Senior Professional Support Lawyer, DLA Piper 11:00 Morning coffee break 11:30 WORKSHOP | Client clinics A unique opportunity for PSLs to interact with the client and discuss: What value added services do clients look for? How are clients using social media? Should you be using social tools to provide them with better commercial awareness? The KM priorities of your key clients how can you help? Facilitated by: Matthew Whalley, Client Knowledge Manager, Berwin Leighton Paisner Panelists include: Helen Barker, Professional Support Lawyer, BAE Systems Clare Belcher, Head of Legal, Travelex Andrew Dey, Head of Operations, Barclays Legal Stephanie Emmitt, Legal Know-How and Information Coordinator, Arup Nancy Holland, Professional Support Lawyer, Sky 12:30 Networking lunch break MANAGING INTERNAL DEMANDS ON THE PSL ROLE

16:10 CASE STUDY | Ensuring career development for the PSL Outlining the career path for PSLs within Berwin Leighton Paisner Increased expectations of the role New skills required to meet the expectations Lucy Dillon, Director of Knowledge Management, Berwin Leighton Paisner 16:40 PANEL | Determining the future of the PSL role Weve evolved! But who is tackling the traditional tasks? How can you bring value to your firm for the future Identifying and exploring the new functions and systems that will be required for the future PSL Building your personal brand and taking ownership of your future as a PSL Panelists include: Beth Dobson, Professional Support Lawyer, Slaughter and May Laura Hodgson, Professional Support Lawyer, Norton Rose Fulbright Liz Williams, Senior Professional Support Lawyer, Baker & McKenzie 17:20 Chairs closing remarks 17:30 Close of conference

13:30 WORKSHOP | Key ingredients to ensure buy-in for your projects Persuading and influencing essential Networking to build relationships The six stages of working relationships Self disclosure and listening Nick Davies, LLB (Hons), barrister, author, international trainer and speaker and owner of The Really Great Training Company

| WEB www.ark-group.com | OR see back page for mailing details

CONFERENCE 7 NOV 2013 LONDON

Professional support lawyer 2013

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