Tourist Destination Image of Istanbul

1. Demographic information: The country of residence: .... Age: .. Gender: Education: Male Female University Master or PhD

High School or less

2. Have you ever visited Istanbul? No Yes If Yes, then how many times? Once 3. What motivated you to visit Istanbul? Relaxation/ Escape Excitement/ Adventure Experiencing different cultures and ways of life More than once (number)..

4. What was the main purpose of your trip to Istanbul? Leisure The purpose of participating in cultural activities Purpose of visiting friends and relatives Business Sports, health

5. Which were/ are the sources of travel information that influenced your decision/ desire to visit Istanbul? Travel agents Travel brochures Posters Travel guidebooks Media (Newspapers/ Magazines/ TV) Books (Please specify which book/books) Movies (examples) Opinion of others 6. In terms of credibility of travel information sources listed below, please rate them using the scale below where 5 = the highest and 1= the lowest in credibility. Travel agents 5 Travel brochures Travel guidebooks 4 5 5 3 4 4 2 3 3 1 2 2 5 2 1 1 4 1 3 2 1

Media (Newspapers/ Magazines/ TV) Opinion of others 5 4 3

7. If you would choose from the five images below the best that you think describes Istanbul, which one would you pick first? Please rate them from 1 to 5 as the most representative image would be rated with 5. Also, please, write down characteristics you associate each image with.

..

 .......

8. Statements about Istanbul Strongly agree = 5 Agree = 4 5 5 Undecided = 3 4 4 3 3 2 2 Disagree = 2 Strongly disagree = 1 1 1 5 2 4 3 3 4 1 3 2 2 5 2 4 4 1 3 3 2 2 1 1 2 1 1 4 3 1 3 2

Istanbul is a historical city Istanbul is a modern city 1

Istanbul is a city where the entertainment and night life is good Istanbul is a city where I can rest and relax 5 4 5 3 5 4 4

Istanbul is a city with different culture and atmosphere Istanbul is a city with unique natural beauties Istanbul is a city where I can find delicious cuisine 5 2 1 5 4

Istanbul is a city with cultural activities (concerts, exhibitions, etc.) 3 5

Before coming I knew about Istanbul

Before visiting here I knew about the history of Istanbul

I could get information related to touristic sites of Istanbul 5

4

I could communicate with people in Istanbul Istanbul provides various shopping opportunities I could transport easily in Istanbul Istanbul has many mosques 5 5 4 4 3

5 5 3 2 5

4 4 2 1 4 4

3 3 1 3 3 4

2 2

1 1

Istanbul has museums and palaces worth seeing

2 2 3

1 1 2 1

I have a positive image of the people from Istanbul 5

I have a positive image of Istanbul as a tourist destination 5

9. In terms of quality, please rate, on a scale from 1 to 7 (7 being the highest), the destination of Istanbul according to the following attributes: Scenery/Natural Attractions 7 Costs/Price Levels Climate 7 7 6 6 5 7 7 7 7 6 7 7 5 5 6 5 6 7 6 5 4 6 6 6 6 6 5 6 6 4 4 5 4 5 6 7 5 4 3 5 5 5 6 5 5 4 5 5 6 3 3 4 3 4 7 5 6
5

4 3 2 4 4 4 5 4 4 3 4 4 5 2 2 3 2 3 6 4 5

3 2 1 3 3 3 4 3 3 2 3 3 4 1 1 2 1 2 5 3 4

2 1 2 2 2 3 2 2 1 2 2 3

Tourist Sites/Activities

1 1 1 2 1 1 1 1 2 1 1

Nightlife and Entertainment 7 Sports Facilities/Activities

Local Infrastructure/Transportation 7 Architecture/Buildings Historic Sites/Museums Shopping Facilities 7

Accommodation Facilities Fairs, Exhibits, Festivals Crowdedness 7 Cleanliness 7 6 6 7 6 7

Facilities for Information and Tours 7

Personal Safety Accessibility 7 Political Stability

1 1 4 2 3 3 1 2 1 2 1

Hospitality/Friendliness/Receptiveness Different Customs/Culture

Different Cuisine/Food and Drink

Restful/Relaxing

6 7 7 6

5 6 6 5

4 6 5 6 5 4

3 5 4 5 4 3

2 4 3 4 3 2

1 3 2 3 2 1 2 1 2 1 1 1

Atmosphere (Familiar versus Exotic) 7 Opportunity for Adventure Opportunity to Increase Knowledge 7 Family or Adult Oriented Quality of Service 7

10. How would you stereotype Turks? 11. How would these stereotypes influence your desire/ decision to visit Istanbul? 12. On a scale from 1 to 5 (where 5 is the safest) how safe do you consider the city of Istanbul is? Exploring the city during the night Exploring the peripheral areas Traffic 5 4 3 5 5 2 4 4 1 4 1 5 4 3 3 2 1 3 3 2 2 1 1

Crowded areas (e.g. pickpocketing) 5 Protests 5 4 3 2

Tourist scams (e. g. taxi drivers, shopping, hotel/ restaurant services) 2 1 5 4 3 2 1

Terrorist attacks