27-28 August 2013, Sebel Surry Hills, Sydney, Australia

$945 + GST Before 27 July 2013 (Save $50)

One-day connected forum and two interactive workshops

New trends and technological advancements in recruitment

How to leverage organisational brand to attract executives?

Optimising online media presence against other organisations

Hear from our expert panel of forum speakers:

Telstra Randstad

Building an online community of interest and maintain the ongoing relationship

Indigo Thinking Echo Entertainment Ericsson Australia

Tools for attracting and engaging the right talent

ABC TEXT100 Australia

Measuring the success

Post-Forum workshops:
Wednesday, 28 August 2013
Workshop A: Interior Design: Looking at internal culture and brand for effective recruitment Facilitated by: Matthew Cox, Strategic Consultant, Dialogue Consulting Workshop B: Practical Solutions for Social Media Recruitment: Planning and Integrating Facilitated by: Jared Woods, Director & Principal Strategist, Working Social

w w w. a r k g r o u p a u s t r a l i a . c o m . a u

Smart Social Recruitment 2013

Recruiting and sourcing senior level staff is becoming an increasingly competitive branch of HR. There has been an exponential growth in recruiters moving online to reach out to talent and we are seeing that relationships are being maintained on these platforms more so than ever. To remain competitive, organisations need to look at innovative ways to optimise their presence against competitors as potential employers. Social media avenues are becoming the number one sources for job hunters and recruiters alike. It is important for businesses to follow these trends and increase their chances of hiring and retaining top talent. This forum brings together practitioners, thought leaders and educators for an interactive discussion on these issues. It will be a cross-learning opportunity for private and public sector organisations to share their experiences with online recruitment.
8:30 Registration and refreshments 9:00 Chairpersons opening remarks Demonstrating the benefits of social media recruitment Convincing management to innovate and utilise new technologies Being aware and overcoming the challenges and risks of social media Panel members: Karalee Evans, Head of Digital, Text100 Australia Rod McGuinness, Social Media Producer, ABC Nina Santana-Sweeney, Managing Director, Indigo Thinking, Former Sourcing and Talent Intelligence Manager, Deloitte Australia Facilitator: Steve Shepherd, Group Director, Randstad; President (2005-2010) and Life Member, RCSA; Board Director, International Confederation of Private Employment Agents Social Recruiting: Power to the people Leveraging social media and your workforce to engage and attract the right talent Optimising your online presence against competitors and other employers Identifying unique applications, tools and techniques to differentiate your recruitment function 3:45 4:15 Matt Kaiser, Recruitment Strategy Manager, Ericsson Australia Afternoon refreshments and networking Measuring the success of social media recruitment and beyond Engagement and measurement of success building an affordable SM strategy The intangible benefits of social media: supporting staff engagement and retention strategies Measuring the outcomes of social media recruitment 5:00 Wrap-up and end of collaborative forum Kiri Stejko, GM HR Services, Head of Recruitment, Echo Entertainment

Tuesday, 27 August 2013 - Connected Forum

Steve Shepherd, Group Director, Randstad; President (2005-2010) and Life Member, RCSA; Board Director, International Confederation of Private Employment Agents
The changing landscape of recruitment: New technologies and online trends The move towards online recruitment and how it impacts the talent acquisition strategy : current statistics Using social media for effective recruitment Other innovative online tools to source talent and manage relationships New technologies and trends: mobile apps and the future of online recruitment

9:15

Steve Shepherd, Group Director, Randstad; President (2005-2010) and Life Member, RCSA

3:00

10:15 Finding the right person with Social: Interactive session

In this interactive session, participants can share and discuss their social media challenges
The job everyone wants: more needles, less haystacks Look at me, candidates and their tools of choice Online Persona Vs. Actual real-life person (and potential employee)

Rod McGuinness, Social Media Producer, ABC

11:15 Morning refreshments and networking 11:45 Employer of Choice Developing and communicating your employment brand to attract top talent Communicating your employment brand in new and innovative ways Driving brand engagement through social media channels Maintaining a consistent brand image on all online channels Developing employee brand advocates and leveraging their networks Brie Mason, Employment Brand Manager, Telstra

12:30 Serendipity and recruitment via social media: Interactive discussion An introductory interactive exercise that will highlight how social media can work in practical terms Examples highlighting how social media facilitates serendipity in job markets Highlighting the key message 1.15 Howard Errey, Independent consultant psychologist Networking lunch (Please let us know two weeks prior of any dietary requirements) Gaining support and building the business case: Panel discussion

2:15

POST- FORUM workshopS Wednesday, 28 August 2013

Interior Design: Looking at internal culture and brand for effective recruitment
Case studies and tools for building an attractive employer brand

Registration: 8.30 am Workshop starts: 9.00 am Workshop ends: 12.00 pm Facilitated by: Matthew Cox, Strategic Consultant, Dialogue Consulting About the workshop: This workshop will examine the recruitment side of social media and the steps involved in building the image of an attractive workplace and the strategy of broadcasting your internal culture through social media to attract potential employees. Social media strategies are rapidly becoming mandatory documents for organisations across almost every sector. They are designed to build an identity, to engage with stakeholders to create value, but what happens when that value becomes recruitment? Well, then were talking about a different identity altogether Or are we? We will cover: Case studies: the good, the bad and the ugly. The tools available to you. Building effective content. Interweaving your organisations internal image with external brand image. Recruitment campaigns and brand promotion Managing and steering the online conversations.

About the workshop leader: Matthew is the Lead Strategic Consultant at Dialogue Consulting. He has a degree in Professional Communication from the University of RMIT and has worked on a wide variety of client projects from a range of sectors, including projects in healthcare, the not-for-profit sector, entertainment, government, FMCG and the real estate sector. Matthew specialises in leading teams, both within Dialogue Consulting and with clients to create effective, on-brand strategy for both brands and campaigns.

Practical Solutions for Social Media Recruitment: Planning and Integrating

Registration: 12.30 pm Workshop starts: 1.00 pm Workshop ends: 4.00 pm Facilitated by: : Jared Woods, Director & Principal Strategist, Working Social About the workshop: While social recruitment isn't new, it is a continually evolving strategy that can be difficult to implement, measure and master. In this workshop, we look at all aspects of social recruiting, from planning and diagnosing which channels are effective, to building a comprehensive business case and content strategy. With practical examples, an interactive format and some cool cheats and tricks along the way, Jared Woods will show you the most effective way to build a sustainable, effective and engaging solution. You'll learn: How to diagnose platforms and integrate social with your current efforts. How to use social media to drive search traffic Building rich media strategies and solutions Creating an editorial calendar and resource plan Crafting a business case for social recruitment" About the workshop leader: Jared Woods has been a nerd since his first Commodore 64, and has spent the last ten years firmly at the intersection of technology, marketing and recruitment. He has worked for some of the most dynamic creative agencies in employer marketing, and has been client side as an employment brand manager in global organisations. He is a passionate advocate for narrative attraction, and believes that the market for giving people something to believe in and work towards is not only infinite, but a powerful tool for intriguing, seducing and retaining talent.

5 way s t o b o o k yo u r p l a c e AT t h i s e v e n t
Phone: +61 1300 550 662 +61 (02) 8913 4000 Fax: +61 1300 550 663 +61 (02) 8913 4099

Email: aga@arkgroupasia.com Web: www.arkgroupaustralia.com.au

Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Smart Social Recruitment 2013

27-28 August 2013, Sebel Surry Hills, Sydney

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