Summer 2013 MBA II SEMESTER MB 0044 - PRODUCTION AND OPERATION MANAGEMENT - 4 CREDITS Answers available on www.smuHelp.

com Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. Explain the four basic varieties of layouts for manufacturing facilities. (Process layout 4 marks; Product layout- 3 marks; Group technology layout 2 marks; Fixed position layout 1 mark) 10 marks Q2. The major decision areas in supply chain management have both strategic and operational elements . Explain these decision areas in detail. (Location decisions; Production decision; Inventory decisions; Transportation decisions- 10 marks, i.e 2.5 marks each) 10 marks Q3. Business process is a total response that a business undertakes utilizing the resources and delivering the outputs that create a value for the customer. Business process modelling refers to a set of activities undertaken to optimise the business process. Business process modeling can be categorised into two parts Logical processing modelling and physical process modeling. Explain in detail of the two processes of modeling. (Logical processing modeling : Definition 1 mark , Steps to be followed to make the work smoother 2 marks, Explanation of logical process model including what it consists of , represents, improves and identifies; logical modelling formats ;ways of representing logical process modeling 4 marks; physical process modeling including definition, what it deals with , why objects during physical modelling vary on the database software being used, outcomes- 3 marks) 10 marks Q4. In the recent times, operations are considered from end to end of value chain which means the operations that start from sourcing of materials and other inputs to successful delivery of products to customers or end users. Implementation is the process of executing the planned operations. When planning and controlling functions are put together, we call it as Implementation of Operations. Tools for implemention are a set of specialised techniques which can be standardised for ease of implementation and control Write a brief note on implementation of operations and tools for implementation. (Explanation of planning , controlling 1 mark; Implementation of operations :Estimating, Routing, Scheduling, Dispatching and Expediting 5 marks, i.e. 1 mark each , Tools for implementation : Gantt charts 1 mark, Line balancing and line of balance 0.5 marks, Simulation models 1 mark , Proper maintenance and analysis of records 0.5 marks; software 1 mark) Q5. It is possible to work according to the project plan only by careful monitoring of the project progress. There are various steps involved in monitoring and controlling a project from start to end. One of the steps is progress control of a project which can be achieved by completing certain steps. Explain the steps of progress control. (Monitor performance, Update schedule, Update costs, Re-plan stage schedule, Conduct team status review, Create status report, Create flash report, Project status reports - 10 i.e. 1.25 marks each) 10 marks

Q6. Value analysis is a methodology by which we try to minimise the cost and improve the revenue of a product or an operation. Value analysis looks at the manufacturing activities with a view to make the components simpler, processes faster, and the products better. Explain the process of value analysis. (Explanation of steps : Data gathering, Analysis and valuation of functions, Idea generation and evaluation of substitutes, Implementation and regulation 10 marks i.e.2.5 marks each ) 10 marks Master of Business Administration - MBA Semester 2 MB0045 Financial Management - 4 Credits (Book ID: B1628) Assignment- 60 marks Answers available on www.smuHelp.com Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. Analyse the financial requirements of a FMCG company. (explanation of FMCG- 2 marks, explanation of the financial requirements of a firm- 8 marks) 10 marks Q2. If you are an investor and are interested in finding out the value of an amount of Rs 10,000 to be received after 15 years, when the interest offered by bank is 9%, how would you calculate? (Formula- 3 marks; calculation of present value-6 marks; Summary-1 mark) 10 marks Q3. Explain how NPV leads to better investment decisions rather than other criteria. (explanation of NPV- 5 marks; explanation of difference of other techniques- 5marks) 10 marks Q4. List out the various risks that Tata Nano project has faced. (explanation of sources of risk in capital budgeting- 5marks; explanation of risks faced by Nano5 marks) 10 marks Q5. Discuss how a firm can maintain adequate working capital. (explanation of components of working capital- 3 marks, concepts of working capital-4 marks; objectives and need of working capital 3marks;) 10 marks Q6. Annual consumption of raw materials is 40,000 units. Cost per unit is Rs 16 along with a carrying cost of 15% per annum. The cost of placing an order is given as Rs 480. Calculate the EOQ. (formula- 2 marks; Calculation of EOQ- 6marks; interpretation-2 marks) 10 Marks Summer 2013 Answers available on www.smuHelp.com Master of Business Administration- MBA Semester 2 MB0046 Marketing Management - 4 Credits (Book ID: B 1629) Assignment Set (60 marks) Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. Describe the stages in consumer decision making process. [Stages of decision making(each stage carry 2 marks)-10 marks] 10 marks Q2. Define Product line and its strategies. [Definition- 2 marks; Product line strategies(any five strategies)- 8 marks] 10 marks Q3. Write a short notes on : A. Steps for positioning a product ( steps for positioning- 6 marks)

B. Types of target marketing strategies (Types of Target strategies- 4 marks) 6+4 = 10 marks Q4. Write a short notes on : A. Components of Brand Equity (Components- 4 marks) B. Types of Branding strategies with examples (Types- 3 marks; examples 3 marks) 4+3+3= 10 marks Q5. Explain the steps in Business Buying process. (explanations of Steps 10 marks) 10 marks Q6. Explain the International Promotions Policy. [Explanation of promotion policy(each carry two marks)-10 marks] 10 marks Answers available on www.smuHelp.com Master of Business Administration- MBA Semester 2 MB0047 Management Information System-4 Credits (Book ID: B1630) Assignment (60 marks) Note: Answer all questions. Kindly note that answers for 10 marks questions should not exceed 400 words. Each question is followed by evaluation scheme. Q1. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization? (Definition for DFD and Data dictionary 2 marks, example each for DFD and Data dictionary- 2 marks, Explanation of the process- 6 marks) (7 10 marks Q2. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? ( Definition of MIS- 2 Marks, 5 Characteristics of MIS- 5 marks, 6 functions of MIS- 3 marks) 10 marks Q3. Explain Knowledge based system? Explain DSS and OLAP with example? ( Definition of knowledge based system- 5 marks, Explanation on DSS and OLAP- 5 marks) 10 marks Q4. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in terms of MIS? (Define and describe- 3 marks, Explaining BPR - 2 marks, Significance- 2 marks, Explaining on data warehousing and data mining-3 marks) 10 marks Q5. Distinguish between closed decision making system & open decision making system? What is What if analysis? Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis? (comparison- 3 marks, Define what-if analysis 2 marks, Analysis- 5 marks ) 10 marks Q6. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks? (Definition 2 marks, History and future 2 marks, Advantages and disadvantages - 3 marks, Differentiate 3 marks) Summer 2013 Answers available on www.smuHelp.com Master of Business Administration- MBA Semester 2 MB0048 Operations Research- 4 Credits (Book ID: B1631) Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. The basic characteristic feature of Operations Research is that it employs mathematical representations or models to analyse problems. Discuss the methodology of Operations Research. (Meaning 2 marks, Methodology 8 marks) 10 marks Q2. Linear Programming is most widely used technique for large number of applications in business industry as well as in various other fields. Explain in brief the steps involved in linear programming problem formulation with an example. (Meaning 3 marks, Steps 3 marks, Example 4 marks) 10 marks Q3. Explain the steps involved in finding Initial Basic Feasible solution by the following methods: a. North West Corner Rule method (Steps 3 marks) b. Matrix minimum method (Steps 3 marks) c. Vogels approximation method (Steps 4 marks) 10 marks Q4. A Service store employs one cashier at its counter. 9 customers arrive on an average every 5 min while the cashier can serve 10 customers in 5 min. Assuming Poisson distribution for arrival rate and exponential distribution for service rate. Find a. Average number of customers in the system b. Average number of customers in the queue c. Average time a customer spends in a system d. Average time a customer waits before being served. (Formulas 2 marks, Calculation/Solution/Interpretation 8 marks) 10 marks Q5. a. Explain the Monte Carlo Simulation. (Explanation 5 marks) b. Explain in brief the advantages and limitations of Simulation. 10 marks Summer 2013 (Advantages 3 marks, limitations 2 marks) Q6. a. A Game refers to a situation of conflict and competition in which two or more competitors are involved in decision making in anticipation of certain outcome. Define the following with respect to games: i. Pay-off matrix ii. Strategy iii. Two- person zero-sum game iv. Saddle point (Defining each 4 mark) b. An electric company is planning to develop and produce a new stabilized power supply system. The project can be described by the following activities. S. No Activity Predecessor (s) Time (days) A Market survey - 15 B Establish design - 5 C Electrical design B 20 D Test electrical design C 3 E Mechanical design B,A 2 F Review final design D,E 5 G Manufacture prototype F 6 H Test prototype G 10 I Schedule production H,A 3 Construct network diagram for the project. 10 marks

(Constructing the network 6 marks) Summer 2013 Answers available on www.smuHelp.com MBA II SEMESTER MB 0049 - PROJECT MANAGEMENT - 4 CREDITS (BOOK ID B1632) Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. There cannot be a single ideal structure for all organisations as different organisations have different size, environment, resources, technologies, and goals. There are many different ways in which people can be organised to work on projects. Explain in brief the most common types of organisation structures. (Brief explanation of types of organisation structures: Functional-type organization 3 marks ; Project-type organization 4 marks; Matrixtype organization 3 marks Note: include advantages, disadvantages and examples for each type of structure ) 10 marks Q2. Quality Control (QC) refers to a system of routine technical activities that assists in measuring and controlling the quality of the project as it is being developed. Write short notes on quality control. (Quality control system 1 mark; Quality control activities 1 mark; steps in quality control process 2 marks; Inputs to quality control- 2 marks; Tools and techniques for quality control 2 marks; Outcomes from quality control 2 marks) 10 marks Q3. Purchase cycle is a standard process that corporations and individuals progress through (in order) when purchasing a product or service. It is also known as the 'buying cycle' or 'purchase process'. Explain the elements of the purchase cycle of a project . (Explanation of elements : Indent goods; Shortlist suppliers; Invite, receive and choose bid; Preparation and placement of purchase order; Follow-up; Receipt, inspection and storage of goods, Maintenance of records - 8.75 i.e. 1.25 marks each ; conclusion 1.25 marks) 10 marks Q4. Write short notes on Earned Value Method (EVM) (EVM explanation 2 marks; parameters to calculate performance measures- 6 marks; plot of BCWS versus time - 1 mark; plots of BCWS, ACWP, and BCWP for a typical project- 1 mark) 10 marks Q5. What are the common features available in PM software packages? (Features 9 marks; conclusion 1 mark) 10 marks Q6. A project should earn sufficient return on the investment. The very idea of promoting a project by an entrepreneur is to earn attractive returns on investment on the project. If there are many alternative projects, all of which, at first sight, appear to be more or less equal in profit earning capacity, the investor should make a comparative study of the return on the different alternative proposals before choosing one. Such financial analysis broadly falls under two categories. They are: No discounted cash flow techniques Discounted cash flow techniques Explain the subdivisions within the above two categories. (No discounted cash flow techniques: Pay Back Period (PBP) method, Accounting Rate of Return (ARR) method - 3 marks i.e. 1.5

marks each; Discounted cash flow techniques: Net Present Value (NPV) method 4 marks, Internal Rate of Return (IRR) method 3 marks) 10 marks Answers available on www.smuHelp.com