SBS & Screen Queensland

Friday 28th June, 2013

Tony Iffland Director, TV & Online Content

Joseph Maxwell Commissioning Editor, Documentary

Caterina De Nave Commissioning Editor, Drama, Comedy and Entertainment John-Paul Marin Executive Producer, Online & Emerging Platforms

Tanya Denning Channel Manager, NITV

Pauline Clague Commissioning Editor, NITV Margaret Murphy Head of Arts & Production, SBS Subscription TV

Leon Coningham Head of SBS Distribution

Tony Iffland
Director of Television & Online Content

Content strategy the journey were on

Consistency
Returning franchises and longer runs Brands and strands Appointment to view Alignment between Commissioning & Acquisitions Less random & unpredictable More dynamic schedule Better visibility of schedule strategy Greater light and shade Reaching more Australians Improved navigation, better flow Passionate experts Familiar faces True multi-platform experience Context and curation Surprise and delight Wherever and whenever Holistic approach to commissioning

Growth

Engagement

Innovation

Schedule evolutions

Saturday - FILM

A new home for DRAMA

Monday - SCIENCE

COMEDY to SBS One

SBS2

Schedule overview
Sun Mon Tues Wed Thurs Fri Sat

1930

2030

2130

Schedule overview
Sun Mon Tues Wed Thurs Fri Sat

1930

2030

2130

2230

Joseph Maxwell
Commissioning Editor, Documentary

Documentary showreel

Caterina De Nave
Commissioning Editor, Drama & Comedy

Better Man

Legally Brown

John-Paul Marin
Executive Producer, Online & Emerging Platforms

SBS Online
Audience growth is strong Unique browsers have increased 31% per month, year on year (Jul May)

Broke through 3 million unique browsers in May

SBS Online
Importantly, were also growing relative to our peers

Trend Analysis

NB: The ABC is excluded from market Intelligence as it does not carry advertising. Id suggest that they would rank b/w 6th & 9th.

SBS Online
SBS is now the market leader in On Demand

SBS Online
Our work is recognised as being of world-class standard

2013 - 10 nominations
The Block (won 2x) Go Back Series 2 (won 1x) UEFA Champions League SBS ON DEMAND

SBS Online: what do we do?

We build cross-platform projects around our content verticals and flagship programs
Audience engagement Extend the narrative Leverage existing social crowds

SBS Online: what do we do?

We commission and build innovative online-exclusive interactive projects
Explore new methods of storytelling Rich and engaging experiences Innovate in form, function and interactivity

NITV
Tanya Denning Channel Manager

Schedule overview

Program Guide
World Stories documentaries that focus on Indigenous themes around the world.
Community the best community made programming from Australia sourced from RIBS and RIMOs. Our Stories the best Australian documentaries; by us, for us, about us.

Lifestyle - cooking, travel, culture, language.

Program Guide
Thursday Nights male-skewing programming to follow our premium sport programs Barefoot Sports and Marngrook Football Show Entertainment on Sunday nights we will show the best in Indigenous entertainment from around the world Jarjums 7 hours of childrens programming every day. Content focus ranges from pre-school to teenage

Sport
External and Internal production opportunities Marngrook Footy Show

Barefoot Sports brings you live sporting events

Outside Broadcast important sporting events

Sport Documentaries
Contact is Mark Ella 02 9430 2537 Email mark.ella@sbs.com.au

NITV
Pauline Clague Commissioning Editor

Commissioning

Drama 25%

RREI 25%

$4m
Factual 25% Series 25%

Remote Regional & Emerging Initiative Drama Series Factual

35 hours 13 hours 26 hours 13 hours

Remote, Regional & Emerging

Monday Surviving: Stories about belonging

Tuesday Desperate Measures: History & Politics Wednesday Our Footprint: Stories from our Elders Thursday Around the Campfire: Postcards from Communities Fridays Around the Traps: The latest in Arts & Culture

Saturdays Unearthed: Stories from our Youth Sundays Ngaru: Stories in Language

Margaret Murphy
Head of Arts & Production, SBS Subscription TV

SBS Subscription TV
SBS owns and operates two Subscription TV channels carried on the FOXTEL platform nationally: - STUDIO - Australias Arts and Entertainment Channel - World Movies - Australias International Movie Channel Local Production: - STUDIO local production and licensed programs - World Movies - licenses Australian feature films but does not currently commission original production

What is STUDIO?
STUDIO is Australias dedicated arts and entertainment channel that launched in April 2010. STUDIO features a rich mix of performance, documentary and some drama showcasing Australian and international creatives and creativity from Banksy to Ballet.

Female

51%
Male

49%

STUDIO Local Production

Over $5m has been invested in local production since launch.
STUDIO has produced over 40 hours of local content. We have the support of FOXTEL through the FOXTEL Production Fund. Main investment Partners have included Foxtel, Screen Australia, Screen NSW & The Australia Council. Durations have been short form and long form 30 minutes to 2 hours.

STUDIO Key Local Productions to date

These have included: Creative Minds a documentary series featuring interviews with major Australian creatives such as Bill Henson and Geoffrey Rush.

Raising the Curtain a factual series exploring the rich history of Australian live theatre.
Live performances: Smoke & Mirrors, Tina Arena Symphony of Life, Handa Opera La Traviata, and Never Did Me Any Harm. Live transmissions: Helpmann Awards. Perth, Melbourne, & Sydney Festival TV. Interstitials produced by an in-house team including a 10 min book review series called For The Love Of Books.

STUDIO Production a new strategy

Largely one-off productions.

Previous Strategy

Largely traditional narrow focussed art forms captured. Significant level of short form interstitial programming. Most programs delivered small audiences.

Key Learnings

One off productions could not build viewer interest/habit to attract repeat viewing & scarce promotional resources meant that it was hard to attract audiences.
Short form/interstitial programming killed program inheritance. Series rather than one off productions.

New Strategy

Broader appeal and accessibility targeted. We will follow A&E Networks strategy where documentary was transformed into factual entertainment. No short form interstitial programming.

Studio at the MEMO

Recorded live at the MEMO St Kilda (St Kilda Army and Navy Club Memorial Hall) Production Company: Renegade Productions Episodes x 6 | Duration x 55 minutes | Currently in post production. TIM ROGERS hosts a series showcasing musical performances, cabaret, burlesque, circus and morePerformers include Virginia Gay, Bernard Fanning, Todd McKenney, Tex Perkins, Circus Oz, the Grigoryan Brothers, Bernadette Robinson and Kate Miller-Heidke. Series launch 8.30pm Tuesday 16 July, 2013

Leon Coningham
Head of SBS Distribution

SBS Distribution
One stop shop for building your content into a valuable brand. Includes: International and domestic content sales Home Entertainment (DVD and digital) Publishing (Books, ebooks, Magazines) Music (CDs, Digital Downloads, Streaming)

SBS Distribution
In partnering with SBS Distribution you get:

Access to key content acquisition executives domestically and internationally

Access to powerful and effective retail and distribution partnerships (Hardie Grant, Madman, Universal) Access to comprehensive B2B and B2C marketing campaigns including promotion on SBS Platforms

Access to decades of successful distribution expertise!

SBS Distribution
Key Contacts: Leon Coningham Head SBS Distribution 9430 3545 , leon.coningham@sbs.com.au Lara Von Ahlefeldt Head Programme Sales 9430 3240, lara.vonahlefeldt@sbs.com.au Wendy Stahel Home Entertainment Manager 9430 3426, wendy.stahel@sbs.com.au

Thank you!