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I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. I finally found the official explaination from Toyota, thanks to JoAnn Paules
The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.
When the patented name "Mercedes" was registered in September 1902 Daimler Motoren Gesellschaft had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founders two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.
The image below shows the evolution of the star over the years
The company's famous "double chevron" logo derives from Andr Citron's early business in gear-cutting the company pioneered mass production of double helically-cut gear teeth, which mesh together in a chevron.
The Citron logo is a registered trademark of the Citron Corporation . Use of the logo here does not imply endorsement of the organization by this site.
translated into english as mare garden or stud farm, into italian as "scuderia"). On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari. I happen to live in Los Angeles and on a trip to the famous Rodeo drive in Beverly Hills, I happened to see three Ferraris in a space of 5 minutes, quite fascinating.
The Ferrari logo is a registered trademark of the Ferrari Corporation. Use of the logo here does not imply endorsement of the organization by this site.
For more information on the Fiat Logo history <A HREF="http://www.fiatabarth.net/logo/logot.html"> visit this website. </A> The Fiat logo is a registered trademark of the Fiat Corporation. Use of the logo here does not imply endorsement of the organization by this site.
The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years. The script trademark dates back to the very beginning of the company when Henry Fords engineering assistant developed a stylised version of the words Ford Motor Company.
This last logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor Company had been around. It was named the "Centennial Blue Oval".
Ford Logo Through the Years The Ford logo is a registered trademark of the Ford Corporation. Use of the logo here does not imply endorsement of the organization by this site.
Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it didn't really originally have a logo unless you count the word "Jeep" in parentheses, which appeared in the same typeface from civilian introduction in 1946 well into the 1960s. Probably the closest thing to a Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the "Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by blue. The interesting thing about this logo is that never seen on the car itself. The car just has the words "Jeep" on it. The logo is primarily used for advertising and marketing purposes. Click here for more information on the History, Design and Meaning of Car Logos The Jeep logo is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.
Source: http://en.wikipedia.org/wiki/Jaguar_(car) Click here for more information on the History, Design and Meaning of Car Logos The respective logos are registered trademarks. Use of the logo here does not imply endorsement of the organization by this site.
Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.
The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian). Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.
the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51 percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese language with the first syllable, ki, meaning to "arise or come up out of." The second part of the word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of Asia." Its slogan is "The Power to Surprise".
1847 The first lion is designed for marking saw blades and steel products. It symbolizes the three qualities of Peugeot saw blades: the toughness of the teeth, the flexibility of the blade, and the speed of the cut. In 1850 the lion image appeared for the first time on the 'Peugeot Bros' arrow. Initially put on saw blades, this logo was registered in 1858, and for many years would mark the tools manufactured by the brand.
1889 1889 was a historic year for the make, with the launch of the first vehicle bearing the Peugeot name: a tricycle, the result of cooperation between Leon Serpollet, the steam expert, and Armand Peugeot. The lion is still shown on tools and cycles. On the other hand, it was missing from the first cars manufactured between 1890 and 1905. To mark these products, Armand Peugeot, who had founded the company Automobiles Peugeot made do with the words 'Automobiles Peugeot' on the radiators. Between 1905 and 1915, the profile of a lion on an arrow was, however, present on the 'Lion Peugeot' cars manufactured by Peugeot Bros. 1910 Following the merger in 1910 of the cycle and automobile activities, the company 'Automobiles et Cycles Peugeot' would just put the old PEUGEOT on its cars. On some models 'unofficial' lions made their appearance: the Baudichon lion (1923) and the Marx lion (1925), named after their sculptors, are true works of art. One had to wait until 1933 for a more realistic lion to adorn the bonnets of models made at the plant. 1948 The heraldic lion made its appearance on the 203. It is rearing up on its hind legs, to adopt the familiar posture of the lion on the coat of arms of Franche-Comt, birthplace of the business. 1965 Having become a holding company under the name Peugeot S.A., the make changes the logo: just the lion's head is retained on a triangular shield. Three years later the lion head is framed in a square, making a brand sign as it is today. The cars' radiator grills in the meantime continue to sport the heraldic lion. 1976 In 1976 a new structure, the PSA Peugeot-Citroen holding company, brings together the two makes, Peugeot and Citroen. The Group then purchased Chrysler Corporation. There were so many happenings to disturb the identity of the Peugeot brand. To reinforce its image, Peugeot has come back to its heraldic lion, with a refined design: it's the so-called 'Lion fil'. The best ambassador of this new, visual identity would be the 205, sold successfully since 1983. 1998 The visual identity of Peugeot changes again: the paws, added in the same scale, reinforce the power and balance of this feline; the blue, piercing eye symbolizes the long-term vision of the make. The lion is now complete and metallized to apply to the brand's values (sure, dynamic, esthetic), and is included in the design of its latest models. 2002 Now called the 'Blue Brand', the logo changes again to better reflect the Peugeot brand's ambitions. Still complete and metallized, it has had black added to the blue to show the lion's shadow. Balanced in shape and proportions, the logo and the car Brand are by now indivisible: unity creates strength.
WalMart Stores is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the 2008 Fortune Global 500. Walmart was founded by Sam Walton in 1962. Walmart recently announced a change to its corporate logo which has not been changed since 1992. The new logo shown alongside introduces the following changes The name Wal-Mart is now one word Walmart with a different more softer font. The Star in the middle now moves to the right but is shown as a sunburst in a bright yellow. The tag line - Save Money. Live Better is at the bottom of the logo.
The previous logo shown alongside consists of the name Wal-Mart written in blue with a star in the middle representing the hyphen. This logo has been in existence since 1992. If you see the history section below, you will see how this logo has pretty much remained the same since 1964.
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.) The logo represents the wing of the Greek Goddess.The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous. The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success