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Gam i fi ca tion (gmifkSHn)

the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service

Gamification solves real-world problems Real-life game example

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Gamification is the next big thing

Engagement and loyalty increase 30% when using gamification. 2013 $500 million

2015 $2 billion

Extra Turn!

Gamification in the U.S.

Global 2000 organizations in 2014

70% will use


By 2015, more than half of organizations that manage innovation processes will use gamification.

Gamify your business

Top 5 areas of your business to gamify

Employee training and development

Recruitment and hiring

Elements of gamification

Employee feedback


Health and wellness

Creating new profit centers

Prizes Points

Leaderboards Badges Contests User engagement Data quality

Gamification improves

ROI Timeliness


Gamification analytics
Things to track
User participation Daily activities Users by achievement and levels

Gamification takes the hard stuff and makes it fun!

Infographic created by, based on the . Download Blue Paper at: Gamification Blue Paper

Gamification. N.p., n.d. Web. 26 June 2013. <>. Gamification. Wikipedia. Wikimedia Foundation, 31 May 2013. Web. 03 June 2013. <>. Newsroom. Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes. N.p., 12 Apr. 2011. Web. 06 June 2013. <>. Welcome to the Listening Post! Gamification Is More Than Just Fun and Games. N.p., n.d. Web. 26 June 2013. <>. Zichermann, Gabe. Gamification: The Hard Truths. The Huffington Post., 23 Jan. 2013. Web. 26 June 2013. <>. Gamification 2020: What Is the Future of Gamification? | 2226015. Gamification 2020: What Is the Future of Gamification? | 2226015. N.p., n.d. Web. 27 June 2013. <>. Zichermann, Gabe. Beyond the Hype: 5 Ways That Big Companies Are Using Gamification Tech News and Analysis. GigaOM. N.p., 27 Jan. 2013. Web. 06 June 2013. <>. Mashable. Mashable. N.p., n.d. Web. 27 June 2013. <>.

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