SPECIFIC TERMS OF REFERENCE Technical Assistance for Trainings in Hospitality Services (Food Preparation, Food and Beverage Service)

and Entrepreneurship FWC BENEFICIARIES 2009 LOT 9- Culture, Education, Employment and Social EuropeAid/127054/C/SER/multi

BACKGROUND INFORMATION

1.1

Relevant country background

Ethiopian population was estimated to reach 81.3 million in 2009/10, with half of a population being females. The population below the age of 15 accounts 45%, which reflects a high fertility rate and womens need to control over their reproductive rights. The majority of population (85%) has been dependent upon the rain-fed subsistence agriculture which accounts 41.6% of the GDP and vulnerable to the climactic changes (GTP, MoFED, 2010). Female headed households figure 28%, of which 39% are in the urban area, this reflects womens role as prime responsible for the economic and household support. In the past few years Ethiopia has successfully put in place development strategies and policies that brought about strong economic growth averaging 11.6 % in 2007/8 as well as reduction in poverty. This productive development cooperation partnership led to positive results. The PASDEP (Plan for Accelerated and Sustained Development to end Poverty2005/06 -2009/2010), has achieved important progress in reducing infrastructure gaps, accelerating income growth and reducing poverty, this has resulted in progress on human and social indicators as well. This is also the result of an increase in the share of poverty-targeted expenditures in Government expenditure, which moved from 40% in 2001/2 to 60% in 2008, one of the highest shares among Sub-Saharan countries. The Government started the implementation of the next Poverty Reduction Strategy for the period 2010/11 2014/15, the 'Growth and Transformation Plan' (GTP), which will continue to focus on strengthening the human capital and expanding key infrastructure in the road, energy and telecom sectors. The main driver for growth will continue to be agriculture but greater emphasis will be placed on expanding the industrial sector with a view to boosting growth and employment jointly with the private sector. Assured and timely aid availability will continue to constitute a high priority for Government in financing the GTP However, greater financial efforts are required to speed up progress in some MDGs, especially in relation to infant and maternal mortality, access to water and most importantly in terms of access to and quality of service provision. These gaps affect women in particular and they need to be addressed both with specific targeted activities by mainstreaming gender in all Government initiatives, policies and programs and through Gender Responsive Budgeting.

1.2

Current state of affairs in the relevant sector

The Government of Ethiopia (GoE) has put the policies and programs in place to address the gender related problems. Its commitment to address the problems of gender inequality is reflected in the Constitution, the new Penal Code and the Revised Family Law (2000), proclaiming equal rights and participation of women in the socio-economic and political sphere. Reducing gender inequality has been contributing positively to poverty reduction and the growth of the Ethiopian economy, as underlined in the MDGs achievement progress report, 2004. The National Policy on Women was announced in 1993 and gender issues were incorporated in different national policies. The Womens Affairs Office under the Prime Minister Office (WAO/PMO) was established in 2003. In line with the Beijing Plan of Action, the WAO/PMO formulated a "National Action Plan for Gender Equality" (NAP-GE) that led to the establishment of the Ministry of Women, Children and Youth Affairs (MoWCYA) in 2006. The NAP-GE was further developed by MoWCYA into a 'Core Plan and Action Plan on Harmonization and Alignment in 2009 and is currently being developed in a further three years action plan. The main outcomes of this Core & Action Plan are the pillars of future strategies for the entire Women's Childrens and Youth Affairs Structure. The current MoWCYAs approach is focused on Gender Equality and Womens Economic Empowerment put into action through the Womens Development and Change Package which is a comprehensive strategy to address womens needs in the Rural and Urban areas The mandate of the ministry was changed in 2010. The new proclamation no. 691/2010 incorporated the following mandate: - Create awareness and movement on the question of women, children and youth; - Collect, compile and disseminate to all stakeholders information on the objective realities faced by women, children and youth; - Ensure that opportunities are created for women and youth to actively participate in political, economic and social affairs of the country; - Encourage and support women and the youth to be organized, based on their free will and needs, with a view to defending their rights and solving their problems , - Design strategies to follow up and evaluate the preparation of policies, legislations, development programs and projects by federal government organs to ensure that they give due considerations to women and youth issues; - Undertake studies to identify discriminatory practices affecting women, facilitate the creation of conditions for the elimination of such practices , and follow up their implementation of same; - Device means for the proper application of womens right to affirmative actions guaranteed at the national level and follow the implementation of same; - Ensure that due attention is given to select women for decision-making positions in various government organs; - Coordinate all stakeholders to protect the rights and well-being of children;

Follow up the implementation of treaties relating to women and children and submit reports to the concerned bodies.

The Ministry was also restructured to deliver its mandate efficiently through three core processes: 1. Gender Mainstreaming;

2. Womens Mobilization and Awareness Raising 3. Childrens Welfare and Rights promotion. The Women's, Childrens and Youth Affairs Structure The Women's Affairs Structure combines all the public institutions in charge for women's empowerment and gender equality in Ethiopia: the Ministry of Women, Children and Youth Affairs, the regional and district level Bureaus for Women's Affairs (BoWAs) and the Women's Affairs Departments (WADs) in all Line Ministries and Federal Agencies of the Government. In all Zone, Wereda (district level) and Kebele (sub-district level) of all nine Regions (and two city administrations), there is a Bureau of Women's Affairs (roughly 800). The strength of the Women's Affairs Structure is its representation in each Government administration from Federal down to the smallest district (Kebele) level in all regions.The Ministry of Women, Children and Youth Affairs has the mandate to coordinate, at national level, the implementation of the countrys policy on womens affairs.The Womens Affairs Departments in 20 Line Ministries have the responsibility to promote gender issues in their Ministries' area of competence. WADs respond to their Line Ministries while they are part of the Womens Affairs Structure led by MoWCYA. At regional level the Bureau of Women, Children and Youth Affairs (BoWAs) and Womens Childrens and Youth Affairs offices, (WAOs) work closely with the Regional, Zone, Wereda and Kebele administration in promoting and mainstreaming gender issues across the administrations. BoWAs/WAOs are also involved in the planning and implementation of government and donor funded projects. They mobilize women to organize themselves in associations. In addition they run a help desk and are the focal persons for all womens requests for support on issues concerning family, legal and economic issues. BoWAs respond to the regions, which according to the administrative decentralization in Ethiopia are autonomous in terms of budgeting, designing and implementing projects.

1.3

Project Description

The project of which this contract will be a part is the "Women's Empowerment and Gender Equality through Institutional Capacity Building and Entrepreneurship" (WEGE) project, implemented by MoWCYA with the funding of the European Commission. The project seeks to address two problem areas; the institutional capacity constraints of the Women's Affairs Structure and the lack of economic empowerment faced by women. The Ministry of Women, Children and Youth Affairs has the responsibility of leading and coordinating the overall project objectives and activities through its structure to ensure full ownership. The project is managed by MoWCYA staff, in close collaboration with the regional BoWAs and WAOs and with the support of hired Technical Assistance. The overall objective of the project is to contribute to enhanced Women Empowerment and Gender Equality in Ethiopia. The specific project purposes are twofold: (1) Improved performance of the Women's Affairs Structure to better deliver its mandate. (2) Improved skills to facilitate access to livelihood means for selected groups of women in the pilot areas. The primary beneficiaries of the project are the staff of the Women's Affairs Structure at Federal and regional level; women's Associations and Cooperatives supported by BoWAs and Weredas; women working in the informal sector (in particular those who are literate, living in an urban and suburban setting) and unemployed women registered on the Kebele lists in the selected pilot regions. The selection of target groups will take on board crosscutting issues by

involving, where appropriate and possible, women with special status such as Female Headed Households (FHH), women living with HIV/AIDS and women with disabilities. The project has two components: (1) Institutional capacity building carried out nationwide throughout the Womens Affairs Structure involving MoWCYA, the Womens Affairs Departments in line Ministries and Government Agencies at Federal level and BoWAs and WAOs at regional and district level. Under this component the Womens Affairs Structure will be strengthened through increased capacity, competence, coordination, equipment and study results to better deliver its mandate and promote and respond to womens interests and needs. (2) An entrepreneurship component, focusing on enhancing womens skills and opportunities to access (self) employment that will be implemented in four pilot areas: Dire Dawa, Harar, Jijiga and needy Kebeles in Addis Ababa.

Under this second component, Trainings in Hospitality Services (Food Preparation and Food and Beverage Service) and Entrepreneurship will be provided, through this contract, to selected groups of women, in three of the four pilot sites, namely Addis Ababa, Dire Dawa and Harar.

2. DESCRIPTION OF THE ASSIGNMENT 2.1 Global Objective

The present mission aims to empower women through Entrepreneurship/Business Skill Development and vocational trainings. Hence, these trainings to selected groups of women in Hospitality Services and Entrepreneurship will be conducted aiming to achieve the following specific objectives:

2.2

Specific objective(s)

The purposes of this contract are as follows: To develop the entrepreneurship/business development skills and vocational skills of the targeted beneficiaries on the selected training schemes for self-employment and income generating activities in the pilot areas of Harar, Dire-Dawa and Addis Ababa. To consult and work in close cooperation with the Inter-Ministerial team, key stakeholders at Federal and project sites, facilitate the training program in hospitality services, produce vital reports and recommendations. The training needs in Food Preparation and Food and Beverage Service have been identified by the "Market Survey, Baseline Gathering and Mapping Study" that has been done prior to this activity. This training will be market oriented and will allow beneficiary women to enhance vocational skills and to engage in Income Generating Activities.

2.2.1 Geographical area to be covered

Three pilot areas will be targeted: Dire Dawa, Harar and needy Kebeles in Addis Ababa.

2.2.2 Target groups

The primary beneficiaries of the entrepreneurship and hospitality service trainings are women working in the informal sector (in particular those who are literate, living in an urban and suburban setting) and unemployed women registered on the Kebele lists in the selected pilot regions. The selection of target groups will take on board crosscutting issues by involving, where appropriate and possible, women with special status such as Female Headed Households (FHH), women living with HIV/AIDS and women with disabilities. The trainees in the hospitality service and entrepreneurship activities are selected by their respective BoWCYAs, WADs and Kebeles.

2.3

Requested Services

a) Design of Training programme, drafting of manual and hand-outs Activities include: Organisation of a one day orientation workshop in each of the three pilot areas for the selected trainers in hospitality services and entrepreneurship. Design of relevant trainers manuals in English and Amharic and beneficiaries handouts and worksheets in Amharic with educative exercises and case studies on each entrepreneurship/business skills and hospitality service training and distribution to each training schemes and project site. The validation of the manual and the handouts is done by the contracting authorities. Organization of other visibility and communication materials to the participants.

The results foreseen are the following: Organization one day orientation workshop with identified trainers in Addis, in Dire Dawa and in Harar Design and Organisation training programme (60 days vocational training, 5 days entrepreneurship training) Manual for trainers in English and Amharic and relevant hand-outs and worksheets prepared in Amharic. Approval of the manual and hand-outs by the contracting authorities Distribution of relevant handouts and organization of other visibility and communication materials to the participants. The overall proposed training programme, consolidating realistic participation, lieu, timing, involvement of stakeholders, logistics is discussed with all relevant partners and organisers. The final programme is than executed in the proposed timing.

b) Training programme implementation, training evaluation, reporting Activities include:

The liaison tasks and logistics with all relevant partners in setting up large scale training programme. The provision of training is given in Amharic for the food preparation trainings and in English and Amharic for the food and beverage service trainings by selected trainers with a large assistance and quality control by the Consultant. All the relevant training material, items to be prepared, professional uniforms for the trainees (2 per trainee), hair caps, gloves and venues should be provided. The uniforms, hair caps and gloves will be provided at the inception of the training. Implementation of well organized and objective oriented training courses with an average of 60 sessions (morning or afternoon) per hospitality service training and 5 sessions (morning or afternoon) per entrepreneurship training in each pilot area with a total of 65 sessions/training. Training of the targeted 500 women: 300 women in Addis Ababa, 150 women in Dire Dawa and 50 women in Harar. Enhancement of entrepreneurship/business and hospitality service skills in their specific training schemes. It is foreseen that the trainings on Food Preparation, Food and Beverage Service and entrepreneurship skills are organized through 10 trainings in total, for 50 people each. It is recommended to organise the trainings simultaneously. For the availability of the training institutions/venues, it is also recommended to plan the trainings from June up to September 2013 during holiday period. Each training will be facilitated by one lead trainer and one assistant trainer. Trainings will be implemented in 3 different locations, namely Addis Ababa, Dire Dawa and Harar, following the schedule hereunder: Addis: - 4 trainings in Food preparation and Entrepreneurship, 50 participants each; - 2 trainings in Food and Beverage Service and Entrepreneurship, 50 participants each. In total, 195 morning sessions and 195 afternoon sessions will be provided. Dire Dawa: -2 trainings in Food Preparation and Entrepreneurship, 50 participants each; -1 training in Food and Beverage Service and Entrepreneurship, 50 participants. In total, 98 morning sessions and 97 afternoon sessions will be provided. Harar: -1 training in Food and Beverage Service and Entrepreneurship, 50 participants In total, 33 morning sessions and 32 afternoon sessions will be provided.

Final report with results of initial assessment questionnaires, results of the training outputs and recommendations to be submitted to project area and national stakeholders in order to follow-up of implementation process and to improve future training programs.

The results foreseen are the following: 500 women are trained and have enhanced vocational and entrepreneurship skills Final report with results of initial assessment questionnaires, results of the three trainers one-day workshop. Recommendations to improve MoWCYA, WAOs and BoWa capacity to respond to womens hospitality services and entrepreneurship needs. These elements are important to support the monitoring exercise as is described in the WEGE project as a whole.

2.4

Required Outputs

Output 1: Organisation of a 1 day core workshop, in the three pilot areas for selected trainers in hospitality services and entrepreneurship to assist the consultant in preparing the manual and to train the target group of 500 women. These workshops will be organised in close cooperation with the MoWCYA services. Output 2: A comprehensive trainer's manual in English and Amharic that includes the training curriculum in hospitality services, a part of the manual will include basic management skills. The manual will be a reference to the trainers so it will be easy to consult and understand. Output 3: Relevant handouts and work sheets will be prepared in Amharic for the participants. Output 4: Visibility and Communication materials will be prepared for the participants. Output 5: Training in hospitality services and entrepreneurship/business skills for 500 women through 10 trainings during 60 days -vocational training- and additional 5 days entrepreneurship/business skills- training for 50 people each, to be organised in three locations, namely Addis Ababa, Dire Dawa and Harar. Two trainers (lead trainer and assistant) are provided for each training session. Output 6: Final Report with recommendations. The consultant will produce a Final report including (a) Results of the trainers workshops, (b) Recommendations to improve MoWCYA /WAOs/ BoWa capacity to respond to women's training needs in hospitality services and entrepreneurship/business skills.

3. EXPERTS PROFILE 3.1 Number of requested experts per category and number of man-days expert

The technical assistance team will consist of 1 senior expert Team Leader for a total of 67 man-days. The team leader will be responsible for the overall coordination.

3.2

Profile per expert

Expert 1 - Team Leader/senior expert in Hospitality Services

Key Expert 1: Team Leader (67 man days over the contract period) Required qualifications and skills Minimum of University degree in Hotel Management, Economics, Business Administration, Business Management, Development Management, Social Science, Development Studies or other relevant/directly related field of studies, or having equivalent experience in the fields of minimum 15 years. General professional experience At least 10 years of professional experience in the field of entrepreneurship/business skill and vocational/hospitality service (food preparation and serving) trainings and supervision. Specific professional experience Knowledge of business administration/management, development policies, strategies and programs/projects,

Having relevant action research, training and impact evaluation experience in similar programmes. Experience in the design of multi-disciplinary team training program, use of interactive and participatory methods and tools, and manual development skills. Fluency in written and spoken English. Fluency in written and spoken Amharic is an asset. Ability to manage and lead a multi-disciplinary team and various stakeholders. Excellent communication and interpersonal skills

Other Qualifications and Skills Knowledge of sustainable livelihoods and integrated community development approach; Good understanding of the social and economic policies of the EU and the Government of Ethiopia.

At any time, the European Union will be able to ask for the replacement of an expert, if he/she does not meet the minimum standard requirements of technical quality required for this project. The consultant will provide at no additional cost to the European Union an immediate replacement to meet the required standards. Note that civil servants and other staff of the public administration of the beneficiary country cannot be recruited as experts, unless prior written approval has been obtained from the European Commission.

4. LOCATION AND DURATION 4.1 Starting date

The signature of the contract is expected in early May 2013.

4.2 Foreseen finishing period or duration

The maximum total duration is 360 calendar days including performance period, reporting, submission of comments and submission of final report. The assessment including the preparation period, field work, the provision and quality assurance of the training programme and finalization of final report will take a period of 360 calendar days from the date the contract is signed by both parties. The trainings will be conducted under close supervision of a team at the Ministry of Women, Children and Youth Affairs. On site the team will have support from the Regional Bureaus and relevant partners. The costs for the participants to attend the training workshops will be covered by the imprest component of the Programme Estimate.

TENTATIVE TIMETABLE for team leader = senior expert

1) 1XTravel to Addis Ababa (if applicable) 2) Briefing MoWCYA, NAO, EUD 3) Travel to pilot areas One-day orientation workshop with selected food and beverage and entrepreneurship trainers, in the three pilot areas 1 day 1 day 4 days Addis Ababa Addis Ababa, Dire Dawa and Harar

4) Preparation of relevant handouts and training manuals Purchase of training material and trainees uniforms. Draft of handouts and training manuals to be provided to the contracting authority 5) Travel to pilot areas to prepare the trainings 6) Finalizing handouts and manuals and approval by contracting authority -Printing and distribution 7) Implementation of hospitality trainings and quality control (4 months up to 9 months implementation period of trainings) 10X60 sessions (morning or afternoon) of Food Preparation and Food and Beverage services trainings, 50 participants each 8) Implementation of entrepreneurship trainings and quality control 10x5 sessions (morning or afternoon) of Entrepreneurship and business skills training, 50 participants each

10 days

Addis Ababa

3 days 2 days

Addis Ababa, Dire Dawa and Harar Addis Ababa

Addis Ababa, Dire Dawa and Harar 26 days 14 days should be provided for inception and 12 days for follow up, throughout all the implementation period (including returns to home country: three international travels are scheduled).

Addis Ababa, Dire Dawa and Harar 3 days Inception and follow-up

6 days

9 Travel days For points 7) and 8), up to three international

9) Overall Supervision, Reporting 10) 1xTravel to home country (if applicable) TOTAL/Expert

10 days 1 day 67 days

travels are scheduled for returns to home country. Addis Ababa, Dire Dawa and Harar

4.3. Location(s) of assignment

The assignment will take place in three Ethiopian towns: Addis Ababa, Dire Dawa and Harar.

5. REPORTING
The assignment will produce the following reports: 9 Relevant handouts and worksheets in Amharic and interactive Training manual with exercises in English and Amharic o o Within 3 working days of receipt of the draft handouts and worksheets and of the manuals, the contracting authority will provide comments to the consultant. The consultant will submit finalized version of the handouts, worksheets and manuals within the 2 next working days.

9 Final assessment report with results of trainers' workshops, training evaluation, follow up recommendations o o o Within 14 working days of receipt of the final assessment report, the contracting authority will provide comments to the consultant. The consultant will submit the finalized version of the report within the next 5 working days. The consultant will submit 3 hard copies of the finalized version of the final assessment report to the contracting authority.

6. ADMINISTRATIVE INFORMATION 6.1 Interviews

During the evaluation of the offers the Contracting Authority might consider necessary to proceed to phone interviews with the proposed candidates for the Team Leader position. In that case the relevant companies will be informed three working days in advance to facilitate those interviews.

6.2

Language of the specific contract

Language of the specific contract is English and Amharic for manual drafting and training delivery. The language of all correspondence and reports will be English.

6.3

Request for a succinct methodology

Organisation & Methodology not exceeding 5 pages is needed to be submitted within the Offer. It should briefly explain the methodologies to be used for the organisation of the mission and include a work plan together with expected inputs and outputs of the expert.

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6.4

Other authorized items to foresee under Reimbursable

The Consultant shall ensure that the expert is adequately supported and equipped, ensuring adequate management of organizational and logistical support to the expert with strong backstopping. The consultant shall also be responsible for the provision of the necessary visa for the international experts prior to the commencement of the assignment. The other reimbursable costs shall include: i) ii) iii) International and Intercity travels between the cities where the training programmes take place and International travel, Printing and translation of manuals for trainers and hand-outs/worksheets for trainees and related documents necessary for conducting the mission. Delivery of trainings, including organization of one day orientation workshop, provision of items to be prepared, trainees uniforms, hair caps and gloves, trainers and assistants fees, stationery and prospective hall rent.

7. Publicity and Visibility

The Consultant shall take all necessary measures to publicize the fact that the European Union has financed the Program. These measures must comply with the rules laid down and published by the Commission on the visibility of external operations: http://ec.europa.eu/europeaid/work/visibility/index_en.htm.

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