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 CERTIFICATE

This is to certify that the project entitled “A STUDY ON MARKET RESEARCH

IN SUJATHA BIOTECH CHENNAI; is a bonafide work done by M.NAVEEN
KUMAR in partial fulfillment of the requirements for the award of degree of
“MASTER OF BUSINESS ADMINISTRATION” to Vels Institute Of Business
Administration (Madras University) pallavaram Chennai, Tamilnadu during the
year 2007- 2009.

Lecture.Jayalakshmi
Faculty Guide

Place: Chennai
Date: 30.06.08

Prof. Preetha
(Head Of the Department)

Submitted to Vaels Institute of Business Administration (Madras University) for

the Internship training held from 22.05.08 to 30.06.08

Project Guidance Head of the Department

 DECLARATION

I, M.NAVEEN KUMAR here by, declare that the project report entitled
“A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH,
CHENNAI,” has been done by me under the supervision of
M.R.LAKSMANAN sales manger of sujatha biotech,chennai and
under the able guidance of Lecture. Jayalakshmi, Faculty in charge,
Department of Management Studies, VELS INSTITUTE OF
BUSINESS ADMINISTRATION (Madras University), Pallavaram and
it has not been submitted earlier to any university or any other
institution.

(M.NA
VEEN KUMAR)

PLACE: CHENNAI
DATE: 30.06.08
 ACKNOWLEDGEMENTS

I wish to express my gratefulness to Mrs Preetha, Head of the Department of

Management studies, Vels Institute of Business Administration for his constant
guidance during the project.

I am extremely indebted to Mr. Laksmanan, Manager, Sales Department, Sujatha

Biotech for giving permission to undertake the project work in his organization.

It is a great privilege to me to express my sincere thanks to Mrs. Padmini, Asst

Manager, Purchase, marketing Department, Sujatha Biotech for his help,
cooperation and material support during my project work.

Lastly, I have absolutely no words to express my feelings of gratitude to the staff

members of marking executives and sales representatives for their full cooperation
and valuable suggestions in the completion of my project work.

(M. NAVEEN KUMAR)

 A Project On
A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH
CHENNAI

In partial fulfillment of the requirements for the award of

Master of Business Administration

Submitted by

M.NAVEEN KUMAR

Under the guidance of

Mrs.Jayalakshmi
Department of Management Studies
 Department of Management Studies
Vels Institute of Business Administration
CHENNAI
(2007-2009)

PARRYS MARKET SURVEY REGARDING THE NIVARAN90-

CANDY
Remarks No. of Percentage
Response
Product Awareness 16 32
Willing 14 28
Unwilling 12 24
Product Available 8 16

Diagrammatic representation of market survey:

 35

30

25
Product Awareness
20
Willing
Unwilling
15
Product Available
10

0
No.of Response Percentage

Findings from the survey:

➢ Lack of ads
➢ Lack of distribution
➢ Lack of promotional activities
➢ Have to develop the marketing strategy

PARRYS MARKET SURVEY REGARDING THE NIVARAN90-cough

syrup
Remarks No. of Response Percentage
Product Awareness 35 70
Willing 38 76
Unwilling 8 16
Product Available 40 80

Diagrammatic representation of market survey:

 90

80

70

60
Product Awareness
50 Willing
40 Unwilling
Product Available
30

20

10

0
No.of Response Percentage

Findings from the survey:

➢ Product enjoys monopoly in market

➢ No proper supply in market

➢ No proper distribution and stockiest

T.NAGAR MARKET SURVEY REGARDING THE NIVARAN90-

CANDY

Remarks No. of Response Percentage

Product Awareness 15 30
Willing 18 36
 Unwilling 15 30
Product Available 8 16

Diagrammatic representation of market survey:

Percentage

Product Avalibality
Unwilling
Willing
Product Awareness

No.of Response

0 5 10 15 20 25 30 35 40

Findings in marker survey:

➢ Lack of ads
➢ Lack of distribution
➢ Lack of promotional activities
➢ Have to improve the quality of the products (during the survey some said candy is
get melted)

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