INTRODUCTION:This case is about web and mobile that plays an important role for influencing online shopper behavior.

Consumers are looking for the best possible price, attractive deals and are willing to wait for these. So they use web and mobile to find out such deals that are beneficial and worthy for them. so digital media became a good medium to influence consumers buying behavior.

Facts: In coming years 57% of all retail shopping will be either online or webinfluenced. Apparel shoppers often take time to do their research before making a purchase. 73% impulsive shoppers bought an item because they received a good deal. 3 out of 4 consumers researched a brand online after seeing offline ads. Convenience is a major factor which influences consumers online apparel purchased. 47% of apparel shoppers discover brands via mobile device search. Video tops traditional media in encouraging apparel shoppers to purchase. 18 34 year olds are over 2 times more likely to rely on video to decide which company to purchase from. Consumers are looking for the best possible price, and attractive deals. Brands can win high loyalty through this.

Issue of the case: Role of web and digital media in consumers purchasing decisions. Web and mobile as a source of information about products.

Analysis:One-third of the worlds population is online, and has a increase of 528 percent over the past 10 years. digital media is influencing purchases in retail, looking exclusively at apparel purchases. Shoppers today are using social media, websites, videos and mobile devices to discover new brands and conduct research before making a purchase. consumers are looking at a variety of online sources before making purchasing decisions. The most popular places for consumers to do pre-purchase research is at an online stores, department store websites, or specialty websites.

Shoppers are doing multiple forms or research on their phones before making a purchase. 56% are comparing prices 44% are looking for promotions (my main use of a cell phone while shopping) 42% are reading reviews 31% of shoppers said they used their mobile device to shop for apparel while shopping in a store. Retail and apparel brands have got to start some sort of social monitoring and web listening program to narrow down the pre-purchasing behavior of their customers.

The influence of social media on purchase decisions is growing across all regions. Mobile researchers are very valuable to apparel retailers, making more frequent purchases and spending more per average order. Twenty-five percent of mobile researchers purchased apparel more than six times in the past six months, as compared to 16% of non-mobile researchers. Seventy-eight percent spent more than $50 on their last apparel purchase, as compared to 56% of non-mobile researchers. Additionally, the researchers found that nearly half of mobile apparel shoppers discover new brands while using their devices. Video also has become a key influencer for online apparel shopping, especially among Millennial (aged 18 to 34). The study found that 31% of shoppers used YouTube to shop for apparel and 37% watched a video on a retailer website.

Questions
Qus.no o1Ans.- after doing survey amongst my friends I found that maximum of them purchased apparel, electronic items and accessories by influence of internet and telephony. 6 out of 10 people are more likely to buy apparels (shirts, pants, t-shirts, formals etc.) they purchase when they good deal and brand at good cost. Electronic items like pen drives, headphones, wrist watch, shoes are other things which are maximum purchased through internet.

Qus 02Ans.- yes, it is possible through the internet. Today internet classified ads have made the process faster and more convenient. Generally a customers walk onto the car lot, wait for a salesman to approach them, hear the sales pitch and then hash out a deal in a sales office. A new entrance leads into the "virtual dealership." Shoppers can read car reviews, scope out photos and price their dream cars all on the Internet.

Online Advantages

In-Person Advantages

No pressuring sales teams. Internet preserves your identity, preventing salespeople from profiling. Ability to scan numerous dealerships within minutes. More conducive for comparative shopping, giving you more price, make, model and color options. No driving through traffic to visit dealerships. Manufacturer websites allow you to customize colors and accessories with complete ease. Seeing a car in person provides more peace of mind with the decision process. Immediate answers to all questions. Easier to gauge if you feel comfortable with the dealership. Easier to hammer out an exact price. You cannot complete a deal online. You must still visit the dealership in person. Creates false confidence, making you less apt to spend time inspecting the car in person. Consequently, it's not until after the deal is sealed you might find fault with something like legroom, handling or seat adjustments. You must meet with salesperson to get an exact price. Prevents establishing a "gut feeling" for whom you're dealing with. Pressuring sales teams. Must juggle your schedule to conform with dealership's operating hours. Limits comparative shopping. Must spend time and gas driving to various dealerships. Lousy showroom coffee.

Online Disadvantages

In-Person Disadvantages