Summary Table

No. Logo Company Name Product/Service Type Country of Origin

01 Rolex Wrist Watches England

02 Grameen Phone Telecommunication Norway

03 General Electrics

Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial United States of America

04 Versace Textile and Apparels Italy

05 Bacardi Rum and Cocktails Cuba

06 Sheraton Hotels and Resorts England

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07 Boeing Aerospace and Defense

United States of America

08 Umbro

Sportswear, Footballs, Football and rugby boots England

09 Gatorade Sports Drink

United States of America

10 Zara Clothing Spain

11 Etihad Airways Flag Carrier

United Arab Emirates

12 Singapore Airlines Flag Carrier Singapore

13 Spainair Flag Carrier Spain

14 Saint Gobain Building Materials France

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15 Chivas Regal Scotch whisky Scotland

16 Absolut Vodka Vodka Sweden

17 Mahindra & Mahindra Automotive India

18 Chery Automotive China

19 CNET

Online Technology & Journalism

United States of America

20 Hugo Boss

Apparels and accessories

Germany

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1. Company Name: Country of Origin: Countries in Operation (if global): Rolex London, England Argentina, Australia, Belgium, Brazil, Canada, china, France, Germany, Greece, India, Indonesia, Italy, japan, Malaysia, Mexico, Philippines, Portugal, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, United Kingdom, united states, Venezuela, Vietnam. Core Products/Services: Positive/Negative CBBE: Wrist Watches Customers have a Positive CBBE on this brand since it is one of the oldest and finest wrist manufacturers of the world. It is a premium brand. Current Customer Base: 33,000 customers in Maryland Precision Spring Division in Baltimore, MD Current Promotional Activities: Rolex is proud to be a major force at play behind tennis finest events, players and organizations. From Wimbledon and the Australian Open to Swiss phenomenon Roger Federer, Rolex has cultivated a privileged relationship with this great sport. Ways to Grow: Rolex could bring its operation to the developing countries like Bangladesh where the middle class of the society ig growing and people have the willing to pay factor for luxury products.

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2. Company Name: Country of Origin: Countries in Operation (if global): Grameen Phone Norway Bangladesh, Denmark, Finland, Hungary, India, Malaysia, Montenegro, Pakistan, Serbia, Sweden, Thailand, Ukraine, Russia, Italy and other countries (as Telenor) Core Products/Services: Positive/Negative CBBE: Telecommunication Customers have positive CBBE since it is the first GSM telecommunication company in Bangladesh and is well renowned for its strong network. The only complain is made regarding the high call charges. Current Customer Base: Current Promotional Activities: 40.02 million in Bangladesh as per December 2012 Recently launched a new tagline Cholo Bohudur, with new TVCs and promotional offers. Billboards with largely written taglines are also seen. Ways to Grow: They should new now focusing on the rural market and also more emphasis on the youth and the high call charges.

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3. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: General Electric United States of America More than 160 countries Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial Positive/Negative CBBE: It is highly preferred by the customers because its qualiy and service. It has been in operation since 1889. It has also achieved many corporate recognitions and awards. Current Customer Base: Current Promotional Activities: Not Available They have recently based their promotional activities based on the ENERGY STAR technology of the company. Ways to Grow: It is the worldwide partner of Olympics

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4. Company Name: Country of Origin: Countries in Operation (if global): Versace Italy Total 82 boutiques in North America, South America, Central America, Europe, Middle East, Asia, Africa and Australia. Core Products/Services: Positive/Negative CBBE: Textile and Apparels Customers have positive image of the brand as it is a well establishes luxury brand. Current Customer Base: Current Promotional Activities: Not Available Coupon codes, promotional codes and discount codes are offered online as a part of sales promotions. Ways to Grow: They have covered almost all the segments in luxury branding including men, women and youth and o grow they could introduce section for kids. They could also offer a more economical brand for the middle class.

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5. Company Name: Country of Origin: Countries in Operation (if global): Bacardi Cuba Plants in Austria, Finland, USA, Germany, Japan and Netherlands (Available in over 110 Countries) Core Products/Services: Positive/Negative CBBE: Rum and Cocktails It is one of the oldest and finest brands in its category operation started from 1862. Customers have mixed opinions on this brand. Current Customer Base: Current Promotional Activities: Not Available Not much seen in Bangladesh but otherwise it organizes open air concerts and TVCs are also seen. Ways to Grow: It could explore other forms of alcoholic drinks including tequila and vodka.

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6. Company Name: Country of Origin: Countries in Operation (if global): Sheraton England It has 940+ outlets distributed in almost all major cities in over 20 countries Core Products/Services: Positive/Negative CBBE: Hotels and Resorts Customers have positive CBBE since it is a worldwide recognized chain of hotels. It is also well recognized for its superior service Current Customer Base: Current Promotional Activities: Not Available Each year round the calendar the hotel offers different packages depending on the location. Ways to Grow: More emphasis and planning on opening in multiple cities in developing Countries. Also could have sub-brand in spa and restaurant industry.

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7. Company Name: Country of Origin: Countries in Operation (if global): Boeing United States of America United States of America but offers product to different foreign companies Core Products/Services: Positive/Negative CBBE: Aerospace and Defense Positive CBBE by consumers as it is perceived as reliable and trust worthy. Current Customer Base: Current Promotional Activities: About 500 In recognition of Veterans Day Boeing will air its commercial featuring Boeing employees and honoring those who served and those who serve. Ways to Grow: It could use its technology and enter other technological industries like automobiles.

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8. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: Umbro England Over 90 countries Sportswear, Footballs, Football and rugby boots Positive CBBE but limited within a range of football lovers 47 licensees source and distribute products to sports retail customers Current Promotional Activities: Its recent activities included its promotions of their new product which they claimed to be "its lightest ever boot" and winning of Manchester United in partnership with Umbro. Ways to Grow: It could extend its product lines into tennis, golf and other sports. Along with sportswear they could also offer accessories and other related gears.

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9. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: Current Promotional Activities: Gatorade United States of America Distributed in over 80 countries Sports Drink Positive CBBE due to its mother brand PepsiCo. Not Available Gatorade is the official sports drink of NASCAR, the NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, High School Sports Teams, and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases Ways to Grow: They can introduce products with different fruit flavors and full package products for pre, post and during games.

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10. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: annually) Current Promotional Activities: The Company believes that its shop windows, the contents are all the advertising it needs. Ways to Grow: It could widen its span by opening shops in developing nations like Bangladesh and also add more accessories to its product line. Zara Spain 1751 stores in over 73 countries Clothing Customers have positive CBBE Not Available (Produces about 11,000 distinct items

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11. Company Name: Country of Origin: Countries in Operation (if global): Etihad Airways United Arab Emirates The airline operates passenger and cargo services to 86 destinations around the world from its home base in Abu Dhabi. Core Products/Services: Positive/Negative CBBE: Flag Carrier Few customers have strong preference for this brand but most have neutral opinion Current Customer Base: In 2012, Etihad carried 10.3 million passengers, a 23% increase on the previous year. Current Promotional Activities: On 12 April 2012, the Gaelic Athletic Association signed a new five-year sponsorship deal with Etihad. Ways to Grow: The company could build strategic relationships with corporate houses; the companies will allow packages for the corporate houses and thee corporate houses will buy all the air tickets from Etihad Airways.

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12. Company Name: Country of Origin: Countries in Operation (if global): Singapore Airlines Singapore Singapore Airlines flies to 62 destinations in 35 countries on six continents from its primary hub in Singapore. Core Products/Services: Positive/Negative CBBE: Flag Carrier It is the most preferred when flying from or to Singapore otherwise customers look for the best deals. Current Customer Base: It carried 17155 thousand passengers as per annual report of 2012. Current Promotional Activities: They offer stop-over holidays at Singapore as a promotional package. Ways to Grow: They could codeshare with more airlines across Asia and build more strategic relations. They could enter new routes and offer domestic flights in foreign countries.

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13. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: Current Promotional Activities: Ways to Grow: Spainair Spain Seized operation in January 2012 Flag Carrier Negative CBBE No customer base Not Available Seized Operation in January 2012

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14. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Saint Gobain France The Group operates in 64 countries worldwide. Building Materials Local companies are more preferred; most consumers are unaware of such an entity. Current Customer Base: Current Promotional Activities: 43198 units sold as per the fourth quarter of 2012. Saint-Gobain sells its PVC Pipe & Foundations business Foundations business and Saint-Gobain to build its first plasterboard plant in Indonesia in 2013. Ways to Grow: Since the European market is on decline for flat glass industry, the company should look forward to ongoing economic recovery in North and South America and Asia and put more emphasis.

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15. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: Current Promotional Activities: Chivas Regal Scotland Brazil, Russia, India, Vietnam, China, etc Scotch whisky Positive CBBE Not Available In 2011 Chivas Regal sponsored The Asian Awards Outstanding Achievement in Sports Category. Ways to Grow: Chivas could introduce more products into its product categories like tequila, vodka and rum.

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16. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Absolut Vodka Sweden Sold in 126 countries Vodka Positive CBBE; 3rd largest brand of alcoholic spirits in the world Current Customer Base: Current Promotional Activities: Not Available As of 2009, The Simpsons' opening sequence has featured, on the back of a magazine which Marge is reading at the supermarket checkout, a made up advertisement for Absolut which reads 'Absolut Krusty'. Ways to Grow: Absolut could introduce new products like Scotch Whiskey, Rum, Cocktails, Tequila, etc

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17. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Mahindra & Mahindra India In over 100 countries across the globe Automotive The reactions are mixed based on the product of the brand. There are many other brands preferred over Mahindra. India's second Most Reputed Car Company in 2012. Current Customer Base: Mahindra Tractors sells 211,596 units in domestic market during FY 2012-13. (Overall Not Available) Current Promotional Activities: The promotions of Mahindra are product based

concentrating of the launch of any new product or products at hype in the market. Ways to Grow: Sub-branding can give scope to Mahindra to grow by introducing new brands targeted to different class of customers in the society.

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18. Company Name: Country of Origin: Countries in Operation (if global): Chery China Chery has exported its product to 67 countries and regions, moreover, it also set up 7 CKD factories in 6 countries, such as Iran, Egypt, Indonesia, etc. Core Products/Services: Positive/Negative CBBE: Automotive Positive in china since in 2012 Chery and Jaguar Land Rover formed a 50:50 joint venture for the production of Jaguar and Land Rover cars in China: Chery Jaguar Land Rover, but worldwide other brands are more preferred. Current Customer Base: In international market 500,000th Chery vehicle was sold on April 29, 2011 Current Promotional Activities: Ways to Grow: Not Available It could span its operations in more countries to offer cheaper but quality cars. It could also introduce motorcycles using its current technologies.

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19. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: Current Promotional Activities: Ways to Grow: CNET United States of America Worldwide Online Technology & Journalism Positive CNET due to its high quality service and reliability. 1.06 billion active users monthly Not Available It could offer different segments targeted to different segment of users like music lovers, software, operating systems, etc.

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20. Company Name: Country of Origin: Countries in Operation (if global): Core Products/Services: Positive/Negative CBBE: Current Customer Base: Current Promotional Activities: Hugo Boss Germany 6,102 points of sale in 124 countries Apparels and accessories Positive CBBE since it is a Premium brand Not Available Activity involved in sponsoring art events and sports. Still pictures are seen in renowned international magazines. Ways to Grow: It could open its outlets in the developing countries like Bangladesh where the number of growing middle class is high. Sub-branding to a more economical brand can also be seen as an option.

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