Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ACKNOWLEDGEMENT
This Project has been made possible through the direct and indirect Co-
operation of various persons, who have inspired me at every step of my
work. It is a matter of pride for me to acknowledge my profound gratitude to
my respected Director Prof. Amit Sengupta who always facilitates me in
gaining practical knowledge.
And above all, I am beholden to my Parents and other family members for
their blessing and encouragement in completing this task.
PARTHA DAS.
2
PREFACE
3
CERTIFICATE FROM INTERNAL GUIDE
Signature of Faculty:
Name:
4
STUDENT DECLERATION
Student’s
Signature
5
CONTENTS
CHAPTERS
CHAPTER-1
• INTRODUCTION
• OBJECTIVES OF THE STUDY
CHAPTER-2
CHAPTER-3
• RESEARCH METHODOLOGY
• RESEARCH DESIGN
• SAMPLE DESIGN
• LIMITATIONS OF THE STUDY
CHATPER-4
CHAPTER-5
BIBLOGRAPHY
ANNEXURE
6
CHAPTER-1
7
INTRODUCTION
Comparative research, simply put, is the act of comparing two or more things with
a view to discovering something about one or all of the things being compared.
This technique is often utilizes multiple disciplines in one study.
There are certainly methods far more common than others in comparative studies,
however. Quantitative analysis is much more frequently perused than qualitative,
and this is seen in the majority of comparative studies can be use quantitative
data.
The general method of comparing things is the same for comparative research as
it is in our everyday practice of comparisons. Like cases are treated alike, and
cases are treated differently; the extent of difference determines how differently
cases are treated. The point here is that if one is able to sufficiently distinguish two
cases, comparative research conclusions will not be very helpful.
8
In line with how a lot of theorizing has gone in the last century, comparative
research does not tend to investigate ‘grand theories’ such as Marxism. It instead
occupies itself with middle-range theories – theories that do not purport to describe
our social system in its entirely, but a subset of it. A good example of this is the
common research programs that looks for differences between two or more social
systems, then look at these differences in relation to some other variable
coexisting in those societies to see if it is related. The classic cases of this is
Esping-Anderson’s research on social welfare systems, and compared them based
on there levels of deco modification of social welfare goods. He found that he was
able to class welfare states in four types, based on their deco modification. She
further theorized from this that deco modification was based on a combination of
class collisions and mobilization, and regime legacy. Here Esping-Anderson is
using comparative research: he takes many western countries and compared their
level of deco modification, then develops a theory of the divergence based on his
findings.
9
OBJECTIVES
1. To find out the perception of the general people towards the land line &
mobile phone.
2. To find out the hidden information in lifetime plans of cellular services.
10
CHAPTER-2
11
Telecom Industry in India
The telecom industry is one of the fastest growing industries in India. India has
nearly 200 million telephone lines making it the third largest network in the world
after China and USA. With a growth rate of 45%, Indian telecom industry has
the highest growth rate in the world.
Started in 1851 when the first operational land lines were laid by the government
near Calcutta (seat of British power). Telephone services were introduced in India
in 1881. In 1883 telephone services were merged with the postal system. Indian
Radio Telegraph Company (IRT) was formed in 1923. After independence in
1947, all the foreign telecommunication companies were nationalized to form the
Posts, Telephone and Telegraph (PTT), a monopoly run by the government's
Ministry of Communications. Telecom sector was considered as a strategic
service and the government considered it best to bring under state's control.
12
makers to initiate a change process finally resulting in opening up of telecom
services sector for the private sector. National Telecom Policy (NTP) 1994 was
the first attempt to give a comprehensive roadmap for the Indian
telecommunications sector. In 1997, Telecom Regulatory Authority of India
(TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth
of the telecom sector. New National Telecom Policy was adopted in 1999 and
cellular services were also launched in the same year.
Cellular services can be further divided into two categories: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The
GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while the
CDMA sector is dominated by Reliance and Tata Indicom. Opening up of
international and domestic long distance telephony services are the major growth
drivers for cellular industry. Cellular operators get substantial revenue from these
services, and compensate them for reduction in tariffs on airtime, which along
with rental was the main source of revenue. The reduction in tariffs for airtime,
national long distance, international long distance, and handset prices has driven
demand.
13
Cellular Service
Overview
1. There are five private service operators in each area, and an
incumbent state operator. Almost 80% of the cellular subscriber base
belongs to the pre-paid segment.
2. The DoT has allowed cellular companies to buy rivals within the same
operating circle provided their combined market share did not exceed
67 per cent. Previously, they were only allowed to buy companies
outside their circle.
Growth Drivers
14
Subscribers
The total number of telephone subscribers has reached 241.02 million at the end
of August 2007 as compared to 232.87 million in July 2007. The overall
teledensity has increased to 21.20% in August 2007 as compared to 20.52% in
July 2007.
In the wireless segment, 8.31 million subscribers have been added in August
2007 while 8.06 million subscribers were added in July 2007. The total wireless
subscribers (GSM, CDMA & WLL(F)) base reaches 201.29 million at the end of
August 2007.
The wireline segment subscriber base stood at 39.73 million with a decrease of
0.16 million at the end of August 2007. Circle wise wire line subscriber base of
service providers is given at following chart...
15
Market Share of the Telecom Company in India
16
INTRODUCTION
OF
CELLULAR
COMPANIES
17
Company Profile
INTRODUCTION
18
INTRODUCTION
As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to
operate in 11 circles. With a customer base of over 17 million, IDEA Cellular has
operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya
Pradesh, Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh and
Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's
population and over 50% of the potential telecom-market.
Holding
Initially the Birlas, the Tatas and AT&T Wireless each held one-third equity in the
company. But following AT&T Wireless' merger with Cingular Wireless in 2004,
Cingular decided to sell its 32.9% stake in Idea. This stake was bought by both
the Tatas and Birlas at 16.45% each.
Tata's foray into the cellular market with its own subsidiary, Tata Indicom, a
CDMA-based mobile provider, cropped differences between the Tatas and the
Birlas. This dual holding by the Tatas also became a major reason for the delay in
Idea being granted a license to operate in Mumbai. This was because as per
Department of Telecom (DOT) license norms, one promoter could not have more
19
than 10% stake in two companies operating in the same circle and Tata Indicom
was already operating in Mumbai when Idea filed for its license.
The Birlas thus approached the DOT and sought its intervention, and the Tatas
replied by saying that they would exit Idea but only for a good price. On April 10,
2006, the Aditya Birla Group announced its acquisition of the 48.18% stake held
by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06 billion. While 15% of
the 48.14% stake was acquired by Aditya Birla Nuvo, a company in-charge of the
Birlas' new business initiatives, the remaining stake was acquired by Birla TMT
holdings Private Ltd., an AV Birla family owned company. Currently, Birla Group
holds 98.3% of the total shares of the company.
Idea has successfully launched 3 more new circles (states) in India viz.
Rajasthan, Himachal Pradesh and UP (East) to make itself a pan-India player.
Recently, Idea got licenses to operate in Mumbai & Bihar. They are awaiting the
spectrum from DoT.
20
INTRODUCTION
The Late Dhirubhai Ambani dreamt of a digital India — an India where the
common man would have access to affordable means of information and
communication. Dhirubhai, who single-handedly built India’s largest private
sector company virtually from scratch, had stated as early as 1999: “Make the
tools of information and communication available to people at an affordable cost.
They will overcome the handicaps of illiteracy and lack of mobility.”
It was with this belief in mind that Reliance Communications (formerly Reliance
Infocomm) started laying 60,000 route kilometers of a pan-India fibre optic
backbone. This backbone was commissioned on 28 December 2002, the
auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his
unexpected demise on 6 July 2002.
21
initiatives of the Reliance ADA Group. Reliance Infocomm is currently managed
by Anil Dhirubhai Ambani. It uses CDMA2000 1x technology
HISTORY
FOOTPRINT
At present, Reliance Telecom's GSM cellular services are available in 340 towns
within its eight-circle footprint. Reliance's CDMA services are available in 19
states and cover about 65% of the country, state wise. Reliance Infocomm also
offered for the first time in India, mobile data services through its R-World mobile
portal. This portal leverages the data capability of the CDMA 1X network.
BUSINESS REVIEW
During the twelve months ended March 31, 2007, revenues of the Wireless
business increased by 46% to Rs. 10,728 crore (US$ 2,489 million) from Rs.
7,364 crore (US$ 1,709 million).
Wireless EBITDA increased to Rs. 3,984 crore (US$ 924 million) from Rs. 2,250
crore (US$ 522 million). Margins expanded to 37% from 31%.
EBITDA of the Global business increased by 98% during the twelve months
ended March 31, 2007 to Rs. 1,271 crore (US$ 295 million). EBITDA margins
increased to 24% from 12% last year.
In the same period, the Broadband business achieved revenue growth of 123%
to Rs. 1,144 crore (US$ 265 million), and EBITDA increased by more than 6
times, to Rs. 519 crore (US$ 120 million). The EBITDA margin crossed 45% in
the twelve months ended March 31, 2007, from 15% in the corresponding period
in the previous year.
22
TATA TELESERVICES
INTRODUCTION
TTSL was incorporated in 1995 and was the first company to offer CDMA Mobile
services in India, specifically in the state of Andhra Pradesh.
In December 2002, the company acquired the erstwhile Hughes Telecom (India)
Ltd. which was renamed Tata Teleservices (Maharashtra) Limited.
In September 2007, Tata Indicom launched the Talk World plan, an International
Long Distance Plan.
Tata is the direct competitor with Reliance, both CDMA operators in India. The
company provides unified telecommunication solutions including mobile, fixed
wireless, fixed line and broadband. Other competitors are Vodafone, Airtel, Aircel,
Idea, MTNL, and BSNL providing GSM based mobile telephony.
The company was first in India to provide free intra network calling within city
limits. They launched a unique scheme providing lifetime rental free connectivity
on its mobile and fixed wireless for a one time charge.
Tata Teleservices is part of the INR Rs. 119000 Crore (US$ 29 billion) Tata
Group, that has over 87 companies, over 250,000 employees and more than 2.8
million shareholders. With a committed investment of INR 36,000 Crore (US$ 7.5
billion) in Telecom (FY 2006), the Group has a formidable presence across the
telecom value chain.
23
Tata Teleservices spearheads the Group’s presence in the telecom sector.
Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile
services in India with the Andhra Pradesh circle.
Starting with the major acquisition of Hughes Tele.com (India) Limited [now
renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the
company swung into an expansion mode. With the total Investment of Rs 19,924
Crore, Tata Teleservices has created a Pan India presence spread across 20
circles that include Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi,
Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana,
Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata,
Madhya Pradesh and West Bengal.
Some of the other products launched by the company include prepaid wireless
desktop phones, public phone booths, new mobile handsets and new voice &
data services such as BREW games, Voice Portal, picture messaging,
polyphonic ring tones, interactive applications like news, cricket, astrology, etc.
Tata Indicom redefined the existing prepaid mobile market in India, by unveiling
their offering – Tata Indicom ‘Non Stop Mobile’ which allows customers to receive
free incoming calls. Tata Teleservices today has India’s largest branded telecom
retail chain and is the first service provider in the country to offer an online
channel www.ichoose.in to offer postpaid mobile connections in the country.
Tata Teleservices has a strong workforce of 6000. In addition, TTSL has created
more than 20,000 jobs, which will include 10,000 indirect jobs through
outsourcing of its manpower needs.
24
Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra)
Limited serves over 21 million customers in over 4000 towns. With an ambitious
rollout plan both within existing circles and across new circles, Tata Teleservices
offers world-class technology and user-friendly services in 20 circles.
25
INTRODUCTION
Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range of telecom
services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband,
Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span
of five years it has become one of the largest public sector unit in India.
BSNL has installed Quality Telecom Network in the country and now focusing on
improving it, expanding the network, introducing new telecom services with ICT
applications in villages and wining customer's confidence. Today, it has about
47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1
Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287
Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave
Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.
BSNL is the only service provider, making focused efforts and planned initiatives
to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom
operator in the country to beat its reach with its wide network giving services in
every nook & corner of country and operates across India except Delhi &
Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern
region of the country. BSNL serves its customers with its wide bouquet of
telecom services.
26
BSNL is numero uno operator of India in all services in its license area. The
company offers vide ranging & most transparent tariff schemes designed to suite
every customer.
BSNL cellular service, CellOne, has more than 17.8 million cellular customers,
garnering 24 percent of all mobile users as its subscribers. That means that
almost every fourth mobile user in the country has a BSNL connection. In basic
services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone
subscribers i.e. 85 per cent share of the subscriber base and 92 percent share
in revenue terms.
BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet
Customers who access Internet through various modes viz. Dial-up, Leased Line,
DIAS, and Account Less Internet (CLI). BSNL has been adjudged as the
NUMBER ONE ISP in the country.
Scaling new heights of success, the present turnover of BSNL is more than
Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390
million (US $ 2.26 billion) for last financial year. The infrastructure asset on
telephone alone is worth about Rs.630,000 million (US $ 14.37 billion).
BSNL plans to expand its customer base from present 47 millions lines to 125
million lines by December 2007 and infrastructure investment plan to the tune of
Rs. 733 crores (US$ 16.67 million) in the next three years.
History
The foundation of Telecom Network in India was laid by the British
sometime in 19th century. The history of BSNL is linked with the beginning of
Telecom in India. In 19th century and for almost entire 20th century, the Telecom
in India was operated as a Government of India wing. Earlier it was part of
erstwhile Post & Telegraph Department (P&T). In 1975 the Department of
Telecom (DoT) was separated from P&T. DoT was responsible for running of
Telecom services in entire country until 1985 when Mahanagar Telephone Nigam
27
Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and
Mumbai. It is a well known fact that BSNL was carved out of Department of
Telecom to provide level playing field to private telecoms.Subsequently in 1990s
the telecom sector was opened up by the Government for Private investment,
therefore it became necessary to separate the Government's policy wing from
Operations wing. The Government of India corporatised the operations wing of
DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited
(BSNL).BSNL operates as a public sector.
What is prepaid mobile service?
Prepaid cellular services are getting very popular these days. Many people now
prefer prepaid services since they offer a variety of advantages related to lifestyle
and cost control that simply are not available through post-paid contract based
services.
Prepaid cell phones have a distinct advantage over regular subscriptions. They
offer cost control with a fixed price per minute, control over costs with cell phones
distributed by parents, no credit check and increased anonymity.
* no contracts
* no credit checks
* no deposits
* no monthly bills
* no activation or early termination fees
You will be safer and more secure when you own a prepaid cell phone without
paying hefty monthly fees.
28
In Europe, already more that 60 % of subscribers are on a prepaid wireless plan,
while in the United States, only 8 to 10 percent of users have chosen that
system. But it's growing fast: in Canada, for example, some providers see their
prepaid subscriber’s base increase 50% faster than those of an ordinary monthly
billed service.
29
What is lifetime validity?
Lifetime prepaid means that your cell-phone connection remains valid for life. You
also get a minimal talktime, ranging from Rs 10 to Rs 100 .The good part is that
all subsequent recharges give you full talk time. There will be no processing
charges, something that is a big turn-off for prepaid customers. For instance, out
of the Rs 335 an Airtel prepaid customer in Delhi pays to recharge his connection
for 30 days, Rs 150 go into processing fees. Another Rs. 31 goes to the
government as tax and he gets airtime worth only Rs 154. If he takes the lifetime
validity offer, the same Rs 335 recharge will give him talk time worth Rs 302 —
and that’s for life. By saving on the Rs 150 processing fee, he will recover the
one-time charge for lifetime validity in a few months.
Lifetime plans allow pre-paid subscribers to have lifetime validity for a one-
time payment. The user can then continue to receive calls without having to
recharge.
30
Life time plans of the cellular companies
The Life Time Plan of Airtel
Airtel Presents Rs. 295 Lifetime Prepaid with 1 Rupee Outgoing Local Tariff
Slashes local outgoing call rate by 50% for Rs. 295/- Lifetime Prepaid users
Local outgoing tariff reduced to Re. 1/- for life to all networks (mobile & landline)
from Rs. 1.99/- for Rs. 295/- Lifetime Prepaid customers.
· All existing customers of Rs. 295/- Lifetime Prepaid to be migrated to Re. 1/- call
rates, without any extra charges.
Bharti Airtel, India’s leading telecom service provider, today announced the Rs.
495/- Lifetime Prepaid offer for its customers in Delhi & NCR circle and slashed
all local outgoing calls (mobile and landline) to Re. 1/- from the existing Rs. 1.99/-
per minute call rate.
Bharti Airtel, which was also the first service provider to introduce the Lifetime
Prepaid in India, announced this revolutionary tariff cut for customers that was
earlier applicable to only the Rs. 999/- Lifetime customers. With effect from
february 15, 2008, all Rs. 295/- Lifetime Prepaid customers will be able to make
local outgoing calls (Mobile & Landline) at Re. 1/- per minute and all existing
customers will be migrated to the revised tariff plan without any extra charges.
Customers will have to recharge with a minimum amount of Rs. 200/- at least
once in every 180 days to enjoy the lifetime validity and tariff benefits.
31
Airtel ka Super Lifetime Validity
Pulse Rate 60 sec
Price of Pack (Rs.) 295
Free Airtime on Pack (Rs.) 150
Incoming Calls (Rs.) -
Airtel GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1 (night tariff 1 1
from 11pm to
7 am @ 10
paise)
STD RATES (Rs./min) 2.65 2.65 2.65
ISD (Rs./min)
USA, Canada, Europe (Fixed 6.40
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), 9.20
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, 40
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
Other Details
PF on subsequent talktime recharges to be as per bands specified i.e. Rs 1-100: 25%, Rs
101-199: 15%, Rs 200 & above: NIL. This is waived for the first 90 days from 25th Feb
08. Min recharge condition of Rs 200/- in 180 running day
32
Idea - Lifelong Validity Recharge Voucher
33
Reliance “Sath Zindagi Bhar Ka”(lifetime) offer
RCom’s new gambit is Rs 199 lifetime prepaid
For making outgoing calls, the standard local tariff will be 99 paise per minute.
Various other calling tariff options will also be available to the users, depending
on the trend of one’s usage.
RCom’s move looks like a replay of 2006, when mobile telephony players were
intensely competing with each other over lifetime pre-paid schemes.
Spectrum war, however, kept the operators busy all through 2007, and one didn’t
hear about lifetime plans at all.
34
Rcom’s “SATH ZINDAGI BHAR KA” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 195 (sim charges exclude)
Free Airtime on Pack (Rs.) 5
Incoming Calls (Rs.) - free for lifelong
Rel. GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 0.99 0.99 0.99
STD RATES (Rs./min) 2.75 2.75 2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.6
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand. }17
Gulf, Europe (Mobile),
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe,
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
35
BSNL’s Excel ANANT plan
BSNL’s “Excel Anant” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 495 (sim charges include)
Free Airtime on Pack (Rs.) 65
Incoming Calls (Rs.) - free for lifelong
BSNL GSM / CDMA Landline /
WLL
(10 Digit)
LOCAL RATES (Rs./min) 1.00 1.40 1.00
STD RATES (Rs./min) 2.75 2.75 2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.7.20
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), Rs.9.60
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, Rs.12.00
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
In case of Anant, the Life Time Validity means the License Period of the
Operator. The License Period for Cellular Services of BSNL is 20 years w. e. f.
29.02.2000. However, the License is understood to be renewable further on its expiry.
38
TRAI on Lifetime validity plans
TRAI asks mobile operators to disclose key issues of lifetime plans
TRAI has asked the mobile operators offering lifetime connectivity plans to
disclose 'risk factors', like change in tariff plans and their remaining license
period duration, in their announcement.
39
CHAPTER-3
40
RESEARCH METHODOLOGY
Definition of Research
The word research is derived from the Latin word meaning to know. It is a
systematic and a replicable process, which identifies and defines problems,
within specified boundaries. It employs well-designed method to collect the data
and analyses the results. It disseminates the findings to contribute to generalize
able knowledge. The characteristics of research presented below will be
examined in greater details later are:
For the proper analysis of data simple statistical techniques such as percentage
were use. It helps in making more generalization from the data available. The
data which was collected from a sample of population was assumed to be
representing entire population was interest. Demographic factors like age,
income and educational background was used for the classification purpose.
41
Sample size
For carrying out any research or study on any subject it is very difficult to cover
even 10% of the total population. Therefore the sample size has to be decided
for a meaningful conclusion. For designing the sample size, it was thought proper
to cover a very small percentage of population in various age groups.
The method used for sample technique was non probability convenience
sampling method. This method is used because it is known previously as to
whether a particular person will be asked to fill the questionnaire. Convenient
sampling is used because only those people will be asked to fill the
questionnaires that were easily accessible and available to the researcher.
42
TYPES & TECHNIQUES
Thus, this, conclusive descriptive statistical study is the best study for this
purpose as it provides the necessary information which is utilize to arrive at a
concrete decision.
43
TOOLS USED
To know the response I have used the questionnaire method in sample survey. If
one wishes to find what people think or know, the logical procedure is to ask
them. This has lead marketing researchers to use the questionnaire technique for
collecting data more than any other method.
In this method questionnaire were distributed to the respondents and they were
asked to answer the questions in the questionnaire. The questionnaires were
structured non-disguised questionnaire because the questions, which the
questionnaire contained, were arranged in a specific order besides every
question asked was logical for the study; no question can be termed as
irrelevant.
44
LIMITATIONS OF THE STUDY
• Due to language problem it is possible that the respondents are not be able to
understand the questionnaire and can cause misleading results.
45
CHAPTER-4
46
DATA ANALYSIS & INTERPRETATION
Mobile 55
Landline 5
Both 40
47
Q2. Which cellular service do you use?
Airtel 34
Idea 28
Reliance 17
BSNL 16
Tata indicom 5
Prepaid 95
Postpaid 5
48
Q4. Are you using lifetime or general plan?
Lifetime 73
General 27
Q5. Are you satisfied with the call rates of the Lifetime plan?
Yes 64
No 36
49
0%
No
36%
Yes
64%
Call rates 15
Massage Tariff 1
Night Tariff 1
Validity 83
Q7 Are you satisfied with the lifetime plan which you are using?
50
Yes 78
No 22
Q8. Rate of the satisfaction level with the services of your present lifetime plan?
Fully satisfied 14
Satisfied 47
Average 27
Dissatisfied 8
Highly dissatisfied 2
51
For money saving 48
Yes 24
No 76
0% Yes
24%
No
76%
52
CHAPTER-5
53
OBSERVATION & FINDINGS
55% of the people use only mobile, and 40% of respondents use both the
services & only 5% people use the telephone service. It shows the
popularity of cellular phone services.
34% of respondents are using the Airtel services, which is the highest
percentage of users of cellular phone. Idea takes 2nd place in Bhopal with
28% of users. Then comes reliance and BSNL, and tata indicom having
least customers in the Bhopal.
In current situation 73% of respondents are using lifetime plans, where the
rest are using general plan of the cellular companies.
64% of respondents are satisfied with the call rates of the lifetime plans, it
is because telecom companies have slashed their call rates few months
ago. Still in this situation 36% of respondents did not satisfy with the call
rates which service they are using.
Most of the people are using lifetime services because of money savings
with the percentage of 48. Where 29% of people like this service because
of the facilities provided by the operators. And 23% of people are using
this service because of incoming only.
When it was asked to the respondents that did they know about the license of the
cellular company, then most of the people replied NO. it means people are not
aware about the license related bound of the cellular companies which is
implemented by TRAI, that cellular companies can deliver their services until
their license have validity, they have to renew it for providing further service.
54
CONCLUSIONS
In Bhopal it is found that Airtel is the market leader in the lifetime plan segment.
People like the lifetime plans provided by the companies. And Idea having 2nd
highest customers in Bhopal
TATA indicom having least customers in Bhopal, where Reliance and BSNL
having almost equal percent of customer
But they are not aware about the bound of cellular companies with TRAI, that
cellular companies can deliver their services till their license have validity, they
have to renew it for providing further service.
55
SUGGESTIONS
In the lifetime plans, cellular companies should reduce the call rates.
They should provide other facilities like massage and minimum call rates
in the same network.
They should make aware the customers that they have limited license
period.
There should not be any compulsion that customer have to recharge their
card in 180 days with certain amount. This is the main drawback of the
lifetime validity plan.
56
BIBLOGRAPHY
Books:
• Philip Kotler, ‘marketing management’ prentice Hall of India Pvt. Ltd. New
Delhi.
Web Resources:
www.trai.gov.in
http://www.tataindicom.com/t-aboutus-ttsl-organization.aspx
http://www.rcom.co.in/webapp/Communications/rcom/Aboutus/aboutus_home.jsp
http://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutI
dea
http://www.bsnl.co.in/about.htm
http://www.bsnl.co.in/service/tariff_excel_pre.htm
http://210.212.144.243/utility/tariff.htm
http://www.trai.gov.in/trai/upload/PressReleases/15/pr16jan06.pdf
www.airtel.in
www.totalnetwork.co.in
http://www.rcom.co.in/webapp/Communications/rcom/index.jsp
57
ANNEXURE
58
Questionnaire
Name -
Age - 1)18-40 □ 2)41-70 □ 3)70 above □
Q5. Are you satisfied with the call rates of the Lifetime plan?
a) Yes □ b) No □
Q7 Are you satisfied with the lifetime plan which you are using?
a) Yes □ b) No
Q8. Rate of the satisfaction level with the services of your lifetime plan?
a) Fully satisfied □ b) Satisfied □ c) Average □
d) Dissatisfied □ e) Highly dissatisfied □
59
Q9. Why you chose lifetime plan?
a) For incoming purpose only □ b) For money saving □
c) For the facilities provided in the plan □
60