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Chapter 1
1.1.2 India has the following advantages in the Food Processing Sector:
India is one of the largest food producers in the world. India has diverse agro-climatic conditions and has a large and diverse raw material base suitable for food processing companies. India has huge scientific and research talent pool. A largely untapped domestic market of 1000 million consumers. 300 million upper and middle class consume processed food. 200 million more consumers expected to shift to processed food by 2010. Well developed infrastructure and distribution network. Rapid urbanization, increased literacy, changing life style, increased number of women in workforce, rising per capital income- leading to rapid growth and new opportunities in food and beverages sector. Strategic geographic location (proximity of India to markets in Europe and Far East, South East and West Asia)
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are no comparison. Globalization has changed the Indian Processed Food Industrys scenario by bringing in the Worlds best known multinational brands ----R. Seshasayee, president, Confederation of Indian Industries, 2006. Technology and research play very vital role in the development of Processed Food Industry and the role of technology and research can not be ignored since the consumers are price conscious and they are equally quality conscious, so company must ensure the quality of the product which can only be possible with the help of latest updated technology. Technology is playing its role to ensure quality in Processed Food Industry ----Prof. V. Subramaniam, first Director of CFTRI (Central Food Technological Research Institute), 2006. Consumers improved life standard and their earnings are making the packaged food business more demanding and challenging. And for the big giants like ITC and HLL cost of the acquisition does not bother them at all. I have an open mandate for acquisitions, and for a company like ITC, money to buy companies is not an issue," ----Ravi Naware, divisional chief executive (foods), ITC, 2006.
1.3.2 Sub-objectives:
The report will give an idea to improve the infrastructural needs which will result in better preservation and thereby meeting the export value. Making food processing sector in India an attractive sector for investment and offers significant growth potential to investors. To highlight the importance of the most crucial challenge today, that the Indian food processing industry is facing is the lack of suitable infrastructure.
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Historical data on exports, production and productivity of dried & Preserved Vegetable Like Preserved Onions, Cucumber & Gherkins, mushrooms and truffles, Green Pepper in Brine, Dried Truffles, Asparagus Dried, Dehydrated Garlic Powder, Dehydrated Garlic Flakes, Garlic Dried, Potatoes Dried, Grams, Grams Dal, Onion Prepared/Preserved, processed cucumber and gherkins and other vegetables produced like asparagus, celery, bell pepper, sweet corn, green and lime beans. Information about main varieties grown in India. Country-wise export statistics giving export quantity and value for the years 2007-2008, 2008-2009,2009-2010. Exim policy, and export promotion council for processed food (APEDA). Detail study on issues in focus which are related to dried and preserved vegetables sector like infrastructure, taxation, research and development, packaging etc. Report also covers the government initiative schemes which are formed because of various developments needed in this sector. Statistical Data Analysis and Discussion of Results are been recorded in the study by using different methods of data analysis. Swot analysis is been designed for the dried and preserved vegetables sector.
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The Range
r = 1 1< r 0.8 0.8 < r 0.5 0.5 < r < 0 r=0 0 < r < 0.5 0.5 r < 0.8 0.8 r < 1 r=1
Interpretation
Perfect negative correlation Strong negative correlation Fair negative correlation Weak negative correlation No correlation Weak positive correlation Fair positive correlation Strong positive correlation Perfect positive correlation
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dependent variable, and what proportion is due to the independent variables. The relation between the variables can be illustrated graphically, or more usually using an equation. 1.7.2.3 Strengths and limitations of the approach 1.7.2.3.1 Strengths Regression analysis provides an opportunity to specify hypotheses concerning the nature of effects (action theory), as well as explanatory factors. When it is successfully executed (with a statistically valid adjustment), regression analysis can produce a quantitative estimate of net effects. 1.7.2.3.2 Limitations The technique is demanding because it requires quantitative data relating to several thousand individuals. Implementing the data collection can be time-consuming and expensive. Regression analysis is likely to reach the conclusion that there is a strong link between two variables; whereas the influence of other, more important, variables may not have been estimated (this error is called "data snooping"). The tool should therefore be used with care. Relations between the different explained and explanatory variables are often circular (X explains Y and Y explains X). In this case, the method is inapplicable.
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Chapter 2
2.1.2 Varieties
The major varieties under Dried and Preserved Vegetables products are as follows Mushroom (Button Mushroom, Oyster Mushroom, Paddy straw mushroom and milky mushroom) Garlic (Agrifound White (G-41), Yamuna Safed (G-1), Yamuna Safed 2 (G-50), Yamuna Safed 3 (G282), Agrifound Parvati (G-313) and Yamuna Safed 4 (G 323).
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The raw vegetables are typically grown in field conditions and are mainly grown in the states of jammu & kashmir, Himachal pradesh, hilly regions of north Uttar Pradesh, TamilNadu, Maharashtra, karnataka, Gujarat, Andhra Pradesh, Assam, Madhya Pradesh, Rajasthan, Punjab, Tripura, West Bengal and Orissa .
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For example, medical research might show that some processed vegetables are just as healthy as their fresh counterparts. Nutrition - Fruit Consumption Nutritional information made available to consumers may either assist or hinder industry growth, depending on its content. For example, medical research might show that some processed fruits are just as healthy as their fresh counterparts. Population Growth - World Population growth affects the fruit and vegetable processing industry. Strong growth will increase the retail demand for processed fruit and vegetables, impacting upon the demand at the manufacturing level.
2.3 Exports
Indian exports primarily comprise of vegetables in the raw form and primary processed products, with low price realizations. Processed vegetables have shown a low CAGR of 7 percent. Key barriers to exports include: Price competitiveness Wide fluctuations in prices of Indian F&V products as compared to South America, which offers more stable prices.
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Distance
Freight cost and shelf life are key constraints to success in export markets for many F&V Phytosanitary In the post WTO period, especially since 1996-97, the complexity of requirements SPS regime has significantly constrained market access in developed countries for Indian F&V products. Climate and seasonality Subject to seasonal fluctuations and short season of availability Small size of industry There is a need to have a certain turnover to be viable as an export and participants operation. Indian exporters lack scale and hence competitiveness. This leads to low investments in upgrading skill and quality, product innovation and brand building. Fragmented nature of the The industry is fragmented. Hence, exporters are unable to establish industry themselves as long-term players. Raw material supply and Quality raw material for processing value added F&V meeting quality inconsistencies international standards is not available. Even when available, the cost of raw material is very high. Certification Increased compliance costs and lack of established quality parameters. Lack of market Lack of information about international requirements to a large intelligence and statistical number of data Producers. Packaging Poor packaging due to high costs and low innovation in packaging.
2.3.1 Indian Exports to some developed markets in the year 2009-10 are as follows:
2.3.1.1 United States: Exports from India Dried and preserved vegetables Other fresh vegetables Fresh onions Quantity(Mt) 26447 4504 58.17 Value (lacs) 9061 1815 9.26
Imports from the world: 5th largest imported vegetable is fresh/chilled tomatoes for US.
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2.3.1.2 United Kingdom: Exports from India Dried and preserved vegetables Other fresh vegetables Fresh onions 2.3.1.3 Australia: Exports from India Dried and Preserved Vegetables Other fresh vegetables Fresh Onions Quantity(Mt) 3973 19795 2108 Value (lacs) 2573 8098 290
2.3.1.4 Canada: Exports from India Dried and Preserved Vegetables Other fresh vegetables Fresh Onions Quantity(Mt) 3490.24 3190.07 282.91 Value(lacs) 2028.64 1198.67 40.59
2.3.1.5 France: Exports from India Dried and Preserved vegetables Other fresh vegetables Fresh onions Quantity(Mt) 18098.34 1158.82 190.54 Value (lacs) 6124.53 468.25 20.97
2.3.1.6 Japan: Exports from India Dried and preserved vegetables Other fresh vegetables Fresh Onions Quantity(Mt) 580.49 199.97 33.00 Value (lacs) 223.84 18.70 4.58
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2.4 Imports
1) India mainly imports: a. Preparations of vegetables b. Prepared/preserved tomatoes c. Prepared/preserved frozen potatoes 2) Exports had a negative annual growth of 22.27 per cent during 2007-08, even though imports continued to grow at 9.91 per cent over the previous year 3) Import of fresh fruits has grown by 217 per cent from 2004-05 to 2007-08(Apples top the list) 4) India is a net importer of fruits and vegetables with imports exceeding exports by over 1.7 million tons 5)Indian processing industry is acquiring strengths so trend is towards a scenario where India imports raw materials and exports value added products.
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2.5.3 Low productivity levels: Indian yields are lower when compared to other key producers of F&V like Brazil and China (Fig 3&4). Exceptions can be seen in the case of Grapes and Banana, where the yields are amongst best as a result of introduction of new high yield varieties and their adoption by farmers. However in fruits like mango, farmers continue to grow low yielding varieties. 2.5.4 Short Production Season for Vegetables and Fruits: Short production season for Fruits and Vegetables restricts availability of raw material for F&V processing industry. Due to this seasonal nature, assets remain idle over long periods of time. Stretching the production season of many fruit and vegetable crops will have the potential to dramatically affect availability of raw material for F&V processing industry. Increased use of technologies to stagger flowering, varietal changes etc. will become necessary to achieve these. 2.5.5 Packaging: Another area of concern for R&D is the packaging sector. Cost of packaging currently forms 35-40% of the end product cost. High quality packaging calls for expensive raw material and machinery. Research on packaging therefore needs to focus on arriving at low cost solutions besides permitting import of packaging material, machinery at low rates of duty.
2.5.6 Infrastructure
Inadequate infrastructure has been identified as a major constraint in the growth of fruit and vegetable processing industries. Without a strong and dependable cold chain, a vital sector like F&V processing industry, which is based mostly on perishable products, cannot survive and grow. Even at currents level of production, wastage in F&V is estimated at 35%, major reasons being inadequate storage, transportation, cold chain facilities and other infrastructure support facilities. Foster public-private partnerships for infrastructure creation and technology upgradation Involve Project Management Agencies to assist the Ministry in implementation of the Projects Cluster approach to be adopted to deal with the fragmented holdings and SMEs which dominate the sector Facilitate development of integrated cold chain (from farm to market) by providing incentives to private investment. Government of India has been implementing several schemes for facilitating creation of infrastructure for food processing including the following components relevant for F&V processing sector:
Food Parks Packaging Centers Integrated Cold Chain Facility Value Added Centers and Irradiation Facilities.
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2.5.7 Taxation
On Food processing equipment, plant and machinery manufactured locally Central
tax holiday for 5 years. Cold chain equipment may be exempt from CET. Customs duty on cold chain may also be reduced from 12.5% to 5%.
It is suggested to reduce excise duty on OTS cans for food products from 16-8%. A single flat tax rate under VAT may imposed on all food items across states. This needs
may be continued for newly set-up food processing plants in general and F&V plants in particular.
shelf life of their product and retain its quality second hand ones in the food processing sector 100% FDI permitted on automatic route Customs duty on food processingmachinery and their parts is being reduced from 7.5% to 5% a, Custom duty on Packaging Machine to be reduced from 15% to 5%.
2.6.1 Schemes of The Government 2.6.1.1 Schemes for Market Development Financial assistance in Packaging(Activity for development of packaging standards and design, Upgradation of already developed packing standards)Assistance for conducting feasibility studies etc.50% of the total cost subject to a ceiling of Rs 5.00 lakh per beneficiary in accordance with MDA/MAI guidelines, Brand publicity (Product specific Indian Brands) through advertisement etc. Brand promotion for those brands which are of Indian origin , advertisement in international print/electronic media, website development etc.(25% of the total cost subject to a ceiling of Rs 50.00 lakh in a year on reimbursement basis subject to auditing of the accounts. Not to be extended to an exporter beyond 3 consecutive years. Norms for providing assistance would be framed by APEDA) 2.6.1.2 Schemes for Infrastructure Development Establishment of common infrastructure facilities by APEDA or any other Government or Public Sector agency like Airport Authority of India or Port Trust etc.(100% grant in aid) Promotion of Quality and Quality Control Assistance etc. for setting up/strengthening laboratories 25% of the cost subject to a ceiling of Rs 20 lakh per beneficiary. Quality standards should be adhered to for availing the subsidy Up gradation and recognition of labs for export testing (50% of the cost for private labs;100% for the Central Government labs) Assistance for up gradation of technical and managerial skills through on spot training in India/abroad 100% of cost of the programme organized by APEDA subject to a ceiling of Rs 1.5 lakh per representative (not more than three from single organization) 2.6.1.3 Schemes for Research and Development Assistance for technology development through R & D efforts with research institution under Government/Public Sector (100% in case of APEDA).
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Assistance to recognized exporters associations of APEDA to support relevant research and development for export enhancement through R & D organizations in co operative/private sector (Upto 50% of the total cost of the project subject to a ceiling of Rs 20 lakh).
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Registration of persons as exporters of the scheduled products on payment of such fees as may be prescribed. Fixing of standards and specifications for the scheduled products for the purpose of exports. Carrying out inspection of meat and meat products in slaughter houses, processing plants, storage premises, conveyances or other places where such products are kept or handled for the purpose of ensuring the quality of such products. Improving of packaging of the Scheduled products. Improving of marketing of the Scheduled products outside India. Promotion of export oriented production and development of the Scheduled products. Collection of statistics from the owners of factories or establishments engaged in the production, processing, packaging, marketing or export of the scheduled products or from such other persons as may be prescribed on any matter relating to the scheduled products and publication of the statistics so collected or of any portions thereof or extracts therefrom. Training in various aspects of the industries connected with the scheduled products. Such other matters as may be prescribed.
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5) Inadequate road linkages remain a major constrain for the development of well-functioning agricultural markets. 6) A continuing fragmentation of: Land-holdings, Poor maintenance of existing irrigation systems, declining soil fertility in some areas are other factors. 7) Seasonality and the fact that agricultural sector output heavily depends on the annual monsoon 2.12.3 OPPORTUNITIES 1) Grow white & yellow onions to export to European markets increase share in Malaysia, Singapore & Gulf Improve packaging 2) Export processed Asparagus, Celery and baby corn to other countries. 3) Special package can be given to farmers for growing high value vegetables. 4) Reduction in air freight and adequate cargo space. 5) Better cold storage facilities, hygienic and vacuum packs 6) Canned, bottled and dehydrated vegetable export. 2.12.4 THREATS 1) Value addition to food fortification: 7% India, 23% China, 45% Philippines, 188% UK. 2) External liberalization poses threats of stiffer competition under a new world trade order. 3) Advances in bio-technology have enabled production of Genetically Modified (GM) foods. 4) Poor global marketing- Indian brands have yet to acquire an image in the international markets. 5) No suitable insurance schemes for such exports of perishables. Hence, The banks face considerable credit risks. 6) Poor marketing, transport and communication infrastructure. 7) Some issues like different MRL by member countries for pesticide, drugs and other contaminants. 8) Highest Taxes on processed food in India. 9) Excise duty, Sales tax, octroi, mandi samiti, entry tax and customs duty, levied by the Central/State/Local bodies. 10)Preservatives which are added for processed food is not good for health. It causes many diseases.
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Sr No.
1 2 3 4 5 6 7 8 9 10 11 12 13
Country
USA France Russia Germany Spain Belgium UK Canada Australia Netherland Italy South Africa Brazil
Qty
4,49,945.00 3,07,672.00 2,23,986.00 85,048.00 2,21,185.00 1,03,223.00 67,555.00 59,334.00 78,758.00 64,158.00 47,285.00 25,760.00 19,748.00
Value
1,54,050.00 1,04,117.00 92,913.00 73,979.00 68,545.00 44,149.00 43,755.00 34,487.00 31,350.00 30,213.00 19,817.00 19,086.00 16,426.00
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14 15 16 17 18 19 20
Sr No.
1 2 3 4
Country
USA France Spain Belgium
Qty
4,61,184.00 4,12,109.00 2,47,884.00 1,98,085.00
Value
1,51,111.00 1,41,801.00 67,452.00 62,639.00
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5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Russia UK Germany Sri Lanka Dsr Canada Netherland Australia Italy Brazil Switzerland Finland Ukraine Poland Pakistan Ir Nepal New Zealand
2,28,580.00 73,607.00 52,595.00 1,89,737.00 82,670.00 48,507.00 57,363.00 34,114.00 13,951.00 456 10,697.00 28,454.00 11,986.00 65,693.00 46,700.00 6,767.00
60,763.00 55,264.00 41,126.00 33,937.00 27,107.00 15,798.00 15,757.00 12,363.00 9,811.00 9,621.00 8,075.00 7,367.00 6,513.00 6,273.00 5,902.00 5,666.00
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Sr No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Country
Germany U.S.A. Bangladesh France Spain Russia U.K. Belgium South Africa Netherland Canada Australia Switzerland Brazil Israel Sri Lanka Dsr Finland Poland Italy Philippines
Qty
2,95,797.00 2,45,474.00 4,06,050.00 2,15,080.00 1,79,041.00 1,41,875.00 57,989.00 1,12,074.00 20,832.00 42,851.00 52,508.00 63,456.00 1,414.00 17,407.00 16,305.00 46,051.00 8,273.00 10,204.00 16,164.00 14,830.00
Value
96,274.00 89,265.00 78,998.00 76,919.00 50,120.00 47,056.00 38,291.00 36,041.00 20,686.00 17,117.00 17,076.00 16,646.00 14,325.00 11,344.00 8,681.00 8,138.00 6,943.00 6,609.00 5,744.00 5,583.00
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Chapter 3
Year 2000-2001 2001-2002 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Value in lakhs 4,12,996.00 3,44,807.00 4,35,921.00 3,79,803.00 3,86,527.00 6,74,887.00 7,26,823.00 7,30,898.00 8,43,905.00 9,04,525.00
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coefficient range from -1 to 1. The sign of the correlation coefficient indicates the direction of the relationship (positive or negative). The absolute value of the correlation coefficient indicates the strength, with larger absolute values indicating stronger relationships. The correlation coefficients on the main diagonal are always 1, because each variable has a perfect positive linear relationship with itself.
Descriptive Statistics Mean Std. Deviation 1699981.70 567624.535 584109.20 213333.254
N 10 10
Correlations Export quantity Export quantity Pearson Correlation Sig. (2-tailed) N Value in lakhs Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 1 Value in lakhs .933**
10 .933** .000 10
.000 10 1
10
3.1.2 INFERENCE
The correlation analysis between export quantity and value is 0.933,which is highly positive correlation. This is the main matrix of the Pearson's output. Variables have been arranged in a matrix such that where their columns/rows intersect there are numbers that tell about the statistical interaction between the variables. Three pieces of information are provided in each cell -- the Pearson correlation, the significance, and number of cases. When a variable interacts with itself, the correlation will obviously be 1.00. No significance is given in these cases
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3.2.2 Assumptions: For each value of the independent variable, the distribution of the dependent
variable must be normal. The variance of the distribution of the dependent variable should be constant for all values of the independent variable. The relationship between the dependent variable and each independent variable should be linear, and all observations should be independent. Variables Entered/Removedb Variables Variables Entered Removed Method Export . Enter a quantity
Model
Model R .933a
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ANOVAb Model 1 Sum of Squares df 1 8 9 Mean Square 3.563E11 6.664E9 F 53.461 Sig. .000a
Regression 3.563E11 Residual 5.331E10 Total 4.096E11 a. Predictors: (Constant), Export quantity b. Dependent Variable: Value in lakhs
Coefficientsa Model Unstandardized Coefficients B Std. Error 1 (Constant) -11773.232 85487.770 Export quantity .351 .048 a. Dependent Variable: Value in lakhs Standardized Coefficients Beta .933
T -.138 7.312
3.2.3 INFERENCE:
The required regression line is Value (in lakhs) dried and processed vegetables = -11773.232 + 0.351(Export Quantity)
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Chapter 4
4.2 Suggestions
4.2.1 TO GOVERNMENT
Infrastructure improvement in the areas of cold storage etc. Integration of various schemes no. of ministries have the same Schemes Running hence there is duplication of effort. Promote setting up of food testing laboratory. Real time update to exporter regarding changes in rules of importing countries.
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Increase in allocation of money allotted MOFPI (ministry of food processing). Development of infrastructure like road, port etc. Improving Image of Indias food through strict quality check. Better representation in WTO for reduction in subsidy and SPS Removals.
4.2.2 TO EXPORTER
Integrating supply chain according to importing countries requirement. Adoption of international standards for production and processing of Food. Increasing production through application of advanced technologies in the processing of dairy products. Better and improved packaging. Improving cold storage and transportation capacity. Developing an efficient export marketing network to optimize the production and exports. Integrating supply chain according to importing countries. Setting up of more quality control laboratories for testing the quality of dairy products. Self Regulation should also be there on the part of exporter so that dont send food of bad quality. Brand Building effort should also be undertaken by exporters as there are no many Indians brand.
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References
Singh Chhotan and Vasisht A K (1995). Performance and prospects of export of agroprocessed products. Agric. Econ. Res. Rev.,8 (2): 18. Govt. of India, Annual Reports, Department of Food Processing Industry, Ministry of Agriculture, New Delhi, India Kejriwal N M (1992). Development of fruit and vegetable processing industries and their export potential. Ind. Fd. Packe,.46 (5): 13. Processed Foods exports from India Rajesh Mehta and J George, RIS Indian Food Processing Industry - Dun & Bradstreet Annual Report of Food Processing 2006-07 Ministry of Food Processing Industries, Government of India Policy environment of five food processing sectors in India Harsh Vivek
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Webliography
1. The Agricultural and Processed Food Products Export Development Authority (APEDA)
http://www.apeda.gov.in/apedawebsite/index.asp http://www.apeda.gov.in/apedawebsite/six_head_product/PFV_OPF.htm http://www.apeda.gov.in/apedawebsite/SubHead_Products/Dried_and_Preserved_Vegetabl es.htm 2. Agriexchange http://agriexchange.apeda.gov.in/indexp/Product_description_32head.aspx?gcode=0301 http://agriexchange.apeda.gov.in/product_profile/prd_profile.aspx?categorycode=0301 http://agriexchange.apeda.gov.in/product_profile/exp_f_india.aspx?categorycode=0301 3. Protein Foods & Nutrition Development Association of India (PFNDAI) http://www.pfndai.com/ 4. The Ministry of Food Processing Industries http://mofpi.nic.in/ContentPage.aspx?CategoryId=110 http://mofpi.nic.in/ContentPage.aspx?CategoryId=88 5. Gujarat Agro Industries Corporation Ltd.(GAIC) http://www.gujagro.org/
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