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digital media web

The digital media are rapidly becoming a major channel for our communication. The Internet, of course, but also solutions for interactive screens at exhibitions, mobile devices, e-letters and e-brochures. And we can be certain that there is more to come. All the general rules apply also to digital media, although there are a number of things to consider specifically.
Websites Volvo Buses websites are based on templates of a content management system. The format is set to serve as a framework for creation of informative and communicative pages. The visual elements used for the Internet are the same as those used for other applications. Use profile colours, corporate typefaces and, as always, the correct Volvo logotype. The section below provides some basic rules. Logotype Always use the official digital artwork when reproducing the iron mark. Corporate typeface For headlines and subheadings, use Volvo Broad Pro and Volvo Sans Pro. For text (HTML text), use Arial. Content Volvo Buses provides a tool for maintaining its websites. This tool is available to all Volvo Buses market companies, enabling consistency and standardisation in the creation and maintenance of websites. For further information, contact the Volvo Buses Infomaster. Other web units In addition to volvobuses.com, we publish on-line media advertising, web banners and campaign sites, for instance when launching a new product or service offer. There too we follow the basics of our visual identity and tone of voice, but the layout and interaction may be specific for each launch. For example, the launch communication for the Volvo 8900 was based on its outstanding drivers environment.
On-line media advertising.

The campaign site was named busdriverheaven.com and featured Charlie, the worlds grumpiest bus driver. In a movie we show how we could make him happy by introducing the strong advantages of our new bus. Note that the visual language and colour scheme comply with the rules of these guidelines. Web banners and campaign sites should always be approved centrally, dont hesitate to contact the Marketing Communication department for advice and assistance.

Example of banners on VBC main site.

Example of launch campaign site.

digital media Film and moving graphics

Moving media, film and animations, are very powerful communicative tools. Lower costs and greater scope for creating moving graphics turn this into an increasingly viable option. However, lower costs must never lead to poor quality, neither technical nor communicative. The contents and the production must always support the brand and meet the Volvo quality standards.
The title of the film should appear in Volvo Broad Pro. Other text should appear in Volvo Sans Pro or Volvo Serif Pro. At the end of the multimedia unit you should show our corporate message Volvo Buses. Driving quality of life set in Volvo Broad Pro. End the whole film with a 3D moving sequence of the Volvo iron mark, it must always appear alone. No other way of presenting the iron mark is allowed. This film end can be ordered from the Marketing Communication department. Our external channel for moving media is YouTube. Please send all films in high resolution wmv format to Marketing Communication for uploading. Look and feel It is vital that moving media also adhere to the graphical guidelines and our visual tone of voice. The way our products are placed, lighting, colours should follow the rules for other media. In all types of moving media, animated or photographic, lighting is equally important and should retain the brightness of our visual style. Objects in an animation should move with a solid feel and even in fast sequences there should be no disturbing or unnecessary actions. Zooms and pans should also follow the pace of the story.

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Corporate message shown at the end of a film, but before the final iron mark sequence.

All movies end with the iron mark in an animated 3D moving sequence.

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digital media PowerPoint presentations

PowerPoint slides are probably the most frequent communications tool to reach our prospective customers. As such, PowerPoint slides are also the most frequent carrier of our brand and the importance of proper use of this channel cannot be over-estimated. The basic rule is simple; stick to the templates and use them with good judgement.
Headlines Headline text in Arial 32pt, bold, headline grey, aligned left and in either one or two rows (try to keep the headline short and keep the font 32pt, otherwise the headlines will appear to move in the slideshow). If you want a sub-heading the headline should only be in one row. Do not move the headline from its position. Sub-headings A sub-heading text can be used, set in Arial 24pt, black, aligned left. Body text Body text, for example bullet text, is in Arial 24pt, black, by default. Text size may vary between 2028pt. Limit the amount of text, no more than seven lines with a maximum of seven words per line is a good rule of thumb. Keep your slides simple and clean, and your message will come across easier.
Templates are available in the toolbox on the enclosed DVD.

Images Pictures on a slide could either be full page bleed, from the grey bar and upwards, or put in a frame. The frame is put onto a background in one of three available colours. Make sure that the slide is not overloaded by an oversized picture. We strive to keep the impression light and airy. Consider cropping the contents instead of making the entire picture bigger. Also be aware of the technical quality. Scaling up means a risk of poor resolution. A better alternative is to use a higher resolution image and use the built-in compression tool in PowerPoint.

Presentation subject grey 32 points, bold, centered

Subtitle text black 24 points, centered

Headline Arial bold 32 pt grey

Bullet point text 24 pt Bullet point text 24 pt Bullet point text 24 pt Bullet point text 24 pt Bullet point text 24 pt Bullet point text 24 pt Bullet point text 24 pt

Volvo Buses Department, Name, Document name, Security Class 22 Date

volvo buses. driving quality of life

www.volvobuses.com

Examples of PowerPoint slides and the last page.

digital media E-mail signatures

It is extremely important that all Volvo employees maintain a uniform look for e-mail signatures. The example shows what type of information should be included in an e-mail signature and how it should appear at the bottom of an e-mail. Please note that all Volvo employees should comply with this rule, even temporarily hired consultants.
To keep a professional appearance, no graphic design elements, including the Volvo logotype, should be included in e-mails. It is also important to minimise the size of files being sent.  Use informative and simple signatures including full name, legal company name, department, geographic location, postal address, country, phone and fax numbers and e-mail address. U  se a white background. D  o not include animated pictures or decorate in any other way. O  nly use standard typefaces included in the computer software. A  rial is the preferred typeface. Font size 10pt.

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Any Name Company Title Dept 123, ABCD 123 45 Any City, Country Telephone: +00 00 00 00 00 Mobile: +00 00 00 00 00 Telefax: +00 00 00 00 00 E-mail: name@volvo.com