PROJECT ON LAYER POULTRY FARMINING

A minor research project is submitted In Partial Fulfillment for The Award of the Degree of BACHELOR OF BUSINESS MANAGEMENT

Submitted By N.MANIDHAR REDDY 1214112127

Under The Guidance Of Prof. B.S.P. Narayana PROFESSOR

GITAM UNIVERSITY OF MANAGEMENT GITAM UNIVERSITY Visakhapatnam

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DECLARATION

I hereby declare that the project report entitled PROJECT ON LAYER POULTRY FARMINING has been completed successfully between the period 20th May, 2013 to 10th June, 2013 and this project report submitted towards the partial fulfillment of the requirement for the award of the degree of BACHELOR OF BUSINESS MANAGEMENT. This project report has not been submitted to any other university or institution for award of degree.

Place: Date: (N.Manidhar Reddy)

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CERTIFICATE

This is to certify that the Project Work titled PROJECT ON LAYER POULTRY FARMINING is a bonafide work of N.MANIDHAR REDDY , Register Number : 1214112127, carried out in partial fulfillment for the award of degree of Bachelor of business management of GITAM Institute of Management, GITAM University, under my guidance.

Place: Date: Signature of the Guide B.S.P. Narayana

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ACKNOWLEDGEMENT
The presentation of this project has given me the opportunity to express my gratitude to all those who have made it possible for me to accomplish this project.

I am thankful to Prof. K. Sivarama Krishna, Dean and Principal, GITAM Institute of Management, GITAM University; Prof. P .Sheela, Vice Principal, GITAM Institute of Management; Dr. Manju jose, our Program coordinator, GITAM Institute of Management Dr. K. Manju sree naidu our last year program coordinator; and to our Class coordinator Mrs P ,Sobha rani to do this project work.

I express my gratitude to the project guide, Prof. B.S.P. Narayana, Professor for his valuable guidance and assistance in taking me through the project.

(N.MANIDHAR REDDY)

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Contents

Section 1: Introduction Scope for Layer farming and its Importance Section 2: Objectives of Study and Importance of Poultry to the Economic development Sustainable Development of Poultry Implication for sustainability on poultry Strategies towards Sustainable Development Section 3: Issues & challenges The Disease Section 4: COMMERCIAL BROILER PRODUCTION COMMERCIAL EGGS PRODUCTION DAILY OUTPUT Production Performance (2007) Production Cost

Section 5: Future Directions of Poultry Conclusion

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Section 1

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Introduction:
Poultry egg and meat are important sources of minerals and vitamins to balance the h igh quality proteins, Specially

human diet.

developed breeds of egg type chicken are now available with traits of quick growth and high feed conversion efficiency. Depending on the farm-size, layer (for eggs) farming can be main source of family income or can provide income and gainful employment to farmers throughout the year. Poultry manure has high fertilizer' value and can be used for increasing yield of all crops.

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Scope for Layer farming and its Importance:

Poultry industry which provides cheap source of animal protein has taken a quantum leap in the last three decades evolving from a near backyard practice to a venture of industrial promotion. Poultry is one of the fastest growing segments of the agricultural sector in India today. While the production of agricultural crops has been rising at a rate of 1.5 to 2 percent per annum that of eggs has been rising at a rate of 8 percent per annum . India is on the world map as one of the top five egg producing countries with 59.8 billion eggs produced during 2009-10 with per capita availability of 51 eggs per year. In West Bengal egg production during 2010-11 was 40011Million with per capita availability of eggs 44 and the Growth rate during recent years is high (8.19%). The poultry sector in India has undergone a paradigm. shift in structure and operation. This transformation has involved sizable investments in breeding, hatching, rearing and processing. Farmers In India have moved from rearing non-descript birds to rearing hybrids which ensures faster growth, good liveability, excellent feed conversion and high profits to the rearers . High quality chicks, equipment, vaccines and medicines are available technically and professionally competent guidance is available to the farmers. The management practices have improved and disease and I mortality incidences are reduced to a great extent, The industry has grown largely due to the initiative of private enterprise, minimal government intervention, considerable indigenous poultry genetic capabilities and adequate support from the complementary veterinary health, poultry feed, poultry equipment and poultry processing sectors. The industry has created direct and indirect employment for 3 million people.

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Section 2

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Objectives of Study and Importance of Poultry to the Economic Development

Poultry is the largest component of the animal sector in Malaysia The industry supplies domestic demand and also exports, mainly to Singapore, Brunei DS, Hong Kong and Japan Evolved from small back-yard operations into relatively modern, large-scale commercial operations. Factors: High-quality poultry breeds Highly efficient integrated production systems Competent veterinary services Regulation and enforcement in placed Principle source of meat protein (cheap) because no dietary prohibitions among local culture and religious norms. Per capita consumption poultry products (among the highest in the world): 32kg. for chicken meat 19kg. of eggs (330 pieces)

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STILL.
Malaysia poultry industry does not yet achieved the quality standards that has been set by the importing countries due to the weaknesses and lack of its: Biosecurity level Diseases control- Newcastle Disease Veterinary Health Mark (VHM)- HACCP

Industry Status Types of No. of Operation Companies Grand Parent Broiler Parent 3 26

No. of Farms 3 70 18 +/2000 +/- 340

Population (m) 0.130 4.5 0.475 471 30.8

Layer Parent 6 Comm. Broiler Individual/ Contract

Comm. Layer Individual/ Contract

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Sustainable Development of Poultry

1. Poultry sector is the biggest component of livestock industry in Malaysia

2. Supplying about 81 % of the total meat and almost 111% egg demand by the domestic market

3. Consumed by all races and no hindrance against Religion

4. Provide job opportunities and source of income

5. Poultry industry is an important food producer of livestock based 6. More advance than other livestock sector

7. Dependent heavily on imported input resources

8. Contribute to foreign exchange - export of chicken meat, eggs and duck meat

9. Generate supporting economic activities : feed-mills, hatcheries, processing plants, farm consultation, etc.

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Implication for sustainability on poultry Close house

Cost of production increases. High usage of electricity in close house increases cost. Poultry is a long term project.
Income is less if it is done as a short term project.

Effective Microbes
Effectiveness of EM fully relay on the way it is used. EM consists of microorganism and ensuring the survival of these microorganism is essential. Product wont be effective if the microorganism dies. The guarantee standard and lifetime of EM is still studied in Japan.

LAYERS - CLOSED HOUSE SYSTEM

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Strategies towards Sustainable Development:

To establish production and processing facilities Ensure poultry products are safe and wholesome, and competitive

To establish Quality Assurance programs

Dynamic, continuous improvement to meet the changing demands of the consumer and industry

To expand the practice of product specification, identification and traceability To conduct more risk management To assess the validity of current QA To provide a basis for future improvements

To create more trading partnerships and alliances for better coordination and effective action plans.

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Section 3

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Issues & challenges

Free World Trade and Global Sourcing (Unknown impact of Tarrification /AFTA) Opens up the country to the dangers of importing products of below standards Fierce Market Competition Any slack in demand or over supply will lead to producers selling below cost.

Consumer Power and Choice Consumers are more educated and their expectations are higher; Halal products Food poisoning and product shelf-life become challenges to producers and retailers. Fast Food/Catering Expansion The present work culture coupled with the growth of suburban, establishment of shopping complexes and food courts - the role of fast food restaurants is greatly enhanced

Growth of Hyper/Super-marketing
Fast growing chains because of their comfortable environment, comprehensiveness and convenience. New Technology Application of advanced technology in detecting very low levels of chemical and drug residues in poultry products

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Traceability
Due to consumer awareness, product identification and traceability are therefore important in (Quality Assurance) QA programs

Food Scares Disease out breaks , sensational statements by politicians or media

cause consumers to stay away from the food products for a damaging period of time.

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The Disease
A Global Challenge to Agriculture and Public Health

The Impact of the Disease and of its Control

Much is not Known of the Disease and its Origins

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Section 4

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Commercial Broiler Production

600 500 400 300
Broiler Production

Millions
382.5 397.9 409.5 420.1 437 427.2

522

200 100 0 2001 2002 2003 2004 2005 2006 2007

Value: RM4.2 billion (farm-gate)

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COMMERCIAL EGGS PRODUCTION:

Billions

7.42 6.871 5.667 5.86

7.238

7.413

7
6 5 4 3 2 1 0 2001
5.718

Table Egg Production

2003

2005

2007

Value: RM1.6 billion (farm-gate)

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DAILY OUTPUT
1.2 Million chickens (10 % Exported) - 70% of broilers go through wet markets 20 Million table eggs (12 % Exported) - >99% of table eggs reach customers as fresh in-shell eggs

*Singapore is a captive market

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Production Performance

Parameters DOC (m) Broiler/eggs (m) Parent Stock Companies PS Standing population Breeds DOC price (ex-farm) Broiler/egg price (exfarm) COP (RM/kg) Export live broiler/egg (m)

Broiler 503.20 471.56 26 5.2 m. Cobb, Ross 1.00-1.70 3.02-4.00 3.83-4.58 30.2

Layer 31.51 (pullets) 7.773 b 6 446,280 Hisex, Lohmann 1.50 1.60 22.6 sen 27 sen 930.9

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Production Cost
increase due to Feed Cost 70% of the production cost is on poultry feed. Competition for feed resources with global energy demands (bio-fuel production) Most of the feed raw ingredients are imported

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Section 5

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Future Directions of Poultry

Poultry farming and processing are in harmony with the environment Production efficiency is at par with the world standards Consumers are fully confident with local products which are free from residues and contaminants Our poultry products achieve the standards accepted by importing countries

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Conclusion
Diligent and commitment from all the parties concerned are essential to further help the poultry industry move towards achieving the target envision of a country

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BIBILOGRAPHY
www.google.com www.wikipedia.com
http://orissaahvs.com/ http://www.poultryindia.co.in/ http://www.thepoultrysite.com/

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ANNEXURE 1. Egg production higher during the year. a) 2005 b) 2001 c) 2007 d) 2003 2) Percentage of eggs exported daily are a) 10 b) 12 c) 16 d) 25 3) Egg cost increase due to? a) Chicken cost b) Feed cost c) Others

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