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0 Introduction:
This case study is prepared for Mrs.Kaniz Fatama Zaman, the senior lecturer of BBA program, at Northern University of Bangladesh. This report is prepared as a partial requirement of Human Resource policy and Strategy (HRM-3301) course during the summer 2010 and submitted at the same semester.Following the standard procedure and instruction given by the course instructor does this formal report.
1.3 Methodology:
The report tried to analyze HRM practices to the Recruitment & Training provided by Grameenphone. Before going in to the deep study, conceptual structure visualized under which the whole study was conducted. The methodology of the task can be depicted as follows: Primary data & Secondary data collection.
Primary Data:
The data and the information collected from the market analysis and the Grameenphone employees themselves.
b. Secondary Data:
Going through different documents and papers, developed by the company personnel, Annual report of GP, newspapers, brochures, website also was used to collect the secondary data.
Keep Promises: Everything we do should work perfectly. If it doesnt, were there to put things right. Were about delivery, not over-promising. Were about actions, not words. Be Inspiring: Were creative. We bring energy and imagination to our work. Everything we produce should look fresh and modern. Be Respectful: We acknowledge and respect local cultures. We want to be apart of local communities wherever we operate. We want to help customers with their specific needs in a way that suits way of their life best.
3.1 Product Features of GP: GP is the largest sim provider company in Bangladesh.They have both Pre and Post Paid Sim card. The three prices packages Shohoj, Aapon, Bondhu, along with djuice have been developed for pre-paid subscribers and offers interchangeability and easy migration Djuice retains its youth focus where there is big interest in community tariffs and special night time tariffs. Whats new is that any Grameenphone pre-paid customer can opt for djuice, or vice versa. Notably a regular migration fee of BDT 10 will be charged for migration to or from all packages after 13 April 2010. Subscribers can migrate from package to package every 30 days to find the one that fits them best. This ensures a way for pre-paid subscribers to opt for the best value solution in stride with the changes in their needs, said the Grameenphone CMO.
Board of Directors
Audit Committee
Treasury Committee
4.2 Recruitment & selection: Recruitment is a linking function-joining together those with jobs to fill and those seeking jobs. Sources of Recruitment 1. Internal Sources of Recruitment a. Promotions and Transfers Existing employees of an organization provide the internal sources through promotion/transfer. Promotion is a vertical movement of employees to a higher grade. Transfer is a lateral movement of employees within the same grade, from one job to another. b. Job Postings New job openings for employees. c. Employee Referrals
Employee referral means recommendation from a current employee regarding a job applicant. 2. External Sources of Recruitment a. Advertisements Many organizations prefer what is referred to as blind advertisement in which identification of the organization is not disclosed. (i) Internet ads, (ii) newspaper ads, (iii) television ads and (iv) radio ads. b. Employment Agencies (i) Public Employment Agencies, (ii) Private Employment Agencies and (ii) Headhunters. Unsolicited Applicants/Walk-ins d. Campus Recruitment e. Professional Organizations
Selection:
To select is to choose. Selection is a screening process. Selection Objective The objective of selection is to pick up the right candidate who would meet the requirements of the job and the organization best. Selection Process : Selection activities typically follow a standard pattern, beginning with an initial screening interview and concluding with the final employment decision. The selection process consists of seven steps: (1) initial screening interview, (2) completion of the application form, (3) employment tests, (4) comprehensive interview, (5) background investigation, (6) physical examination, and (7) final employment decision Tests as Selection Tools : a. Intelligence tests are a measure of the individuals capacity in terms of reasoning, manipulation, vocabulary, verbal comprehension, etc. b. Aptitude tests measure the individuals latent ability to learn a job if he is given adequate training. c. Achievement tests are used to ascertain whether the individual actually knows what he claims to know. d. Interest tests are used to predict whether a candidate is really interested in a particular job or not. e. Personality tests are designed to measure such personality characteristics as emotional stability, tolerance, capacity to get along, habits, hobbies, maturity etc. f. Graphology tests Involve using a trained evaluator to examine a persons handwriting to assess his/her personality and emotional make-up. g. Polygraph (lie-detector) tests involve recording physical changes in the body of the candidate while answering a series of questions. It records fluctuation in respiration, blood pressure and perspiration on a moving roll of graph paper. The selection process is often disturbed due to the exercise of nepotism and favoritism by management.
GP follows two types of training process. Those are given below: On-the-job-training. Off-the-job training
Committee assignment Job rotation. Of the job Development 4.4.1.1 Coaching: A supervisor teaches job knowledge and skills to a subordinate. The supervisor instructs, directs, corrects, and evaluates the subordinate. 4.4.1.2 Understudy programs: A person work as a subordinate partner with a boss, with a goal of eventually assuming the full responsibilities and duties of the job. 4.4.1.3 Committee assignment: Provide an opportunity for the individual to become involved in the study of current organizational problems and in planning and decisionmaking activities. 4.4.1.4 Job rotation: It provides, through a verity of work experiences, a broadened knowledge and understanding required to manage more effectively.
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Job specific training is commonly used than general training Company uses on-the-job training approach to train employees Company uses off-the-job training approach to train employees On-the-job training approach is more commonly used than off- -thejob training approach Training helps the employees to become more effective There is effective training program for all levels of employees Experienced employees gain higher level of training In case of training opportunity there is no distinction between management and employees Company sends employees broad for training Companys policy allow training for 1day to 30 days Companys policy allow long term(1 to 5 years) training There are generally 1 or 2 training programs in a year for all.
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14 Commonly used training methods are: Classroom Lectures Videos and Films Job rotation(moving from one desk to another desk) Demonstration(practically showing how to do a specific task or operate machine) 1 1 1 1
15 For employee recruitment the external sources, company mainly uses . are 1.Advertisement 2.Recruiting organizations 3.Present employees reference 4.Promotion & transfer 16 Company gives recruitment advertisement through their web site 17 For Advertisement company mainly uses General Newspaper Job ad Newspaper 18 Company also collects application from the interested applicant through web site 19 Company uses internal sources (promotion/transfer) for employee recruitment 20 Internal sources are more commonly used than external sources 21 Company mainly recruits employee through reference
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5.2 Findings & Analysis: 1. One of the employees agreed with this. Another employee also satisfied with this. So
GP systematically analyze s employee needs. 2. Both marked at satisfactory level. So Job specific training is commonly used than general training by GP. 3. Both marked at satisfactory level. So, GP uses on-the-job training approach to train employees. 4. Both disagreed with this. Gp not uses off-the-job training approach to train employees. 5. Both marked at satisfactory level. Another agreed with this. So, On-the-job training approach is more commonly used than off- -the- job training approach. 6. One marked at satisfactory level. Another agreed. So, training helps the employees of GP to become more effective. 7. One disagreed with this. Another Strongly disagreed. So, there is not effective training program for all levels of employees at GP. 8. Both agreed with this. So, experienced employees gain higher level of training. 9. One marked at satisfactory level. Another agreed. In case of training opportunity there is no distinction between management and employees. 10. Both marked at satisfactory level. So, Company sends employees broad for training. 11. Both marked at satisfactory level. So, Companys policy allows training for 1day to 30 days. 12. Both strongly disagreed with this. So, Companys policy doesnt allow long term (1 to 5 years) training. 13. Both agreed with this. So, there are generally 1 or 2 training programs in a year for all.
14. Both disagreed with the methods of classroom lectures and videos and films. He marked at satisfactory level with job rotation and Demonstration. So, GP uses Job rotation and demonstration as commonly used training method. 15. Both strongly agreed with advertisement. Strongly disagreed with recruiting organization. Disagreed with present employees reference and strongly disagreed with promotion and transfer. So, for employee recruitment the external sources, GP mainly uses advertisement. 16. Both agreed with this. So, Company gives recruitment advertisement through their web site. 17. Both strongly agreed with General Newspaper and strongly disagreed with job ad Newspaper. So, For Advertisement GP mainly uses General Newspaper. 18. One agreed with this. Another satisfied. So, Company also collects application from the interested applicant through web site. 19. Both strongly disagreed with this. Another disagreed. So, GP doesnt use internal sources (promotion/transfer) for employee recruitment. 20. Both marked at satisfactory level. So, internal sources are more commonly used than external sources. 21. One strongly disagreed with this. Another also disagreed. So, GP doesnt mainly recruits employee through reference.
6.1 Conclusion:
Human Resource Management practice is very important to face competitive challenge of the new age. HRM practices make employees activities strategic congruent. It makes employees ready to fight with the challenges of new economy. There is a huge gap between studying a particular discipline and implementing it in the practical field. Everything is not maintained according to the books. GP has their own system or practices to run their business which sometimes may vary with the actual system written in the books. So their recruitment, selection and Training policy differs. There exists huge competition in this telecommunication sector. Gp use management development to ensure the long-run success of the organization, to furnish competent replacements to create an efficient team that works well together, and to enable manager to achieve the ultimate goal of the organization.
7.1 Recommendation:
Though Gp is running its business smoothly, it can increase its effectiveness through maintaining the following norms: HR professionals have to align HR activities and initiatives with the strategy. HR executives have to help organization to identify a process for managing change. HR experts have to improving organizational efficiency by re-engineering the HR function and other work process. HR experts have to overcome the stress to put on the possibility to provide quality service at the lowest possible cost. HR professionals have to focus on how employees prepare them for the future. HR professionals have to focus on maximizing employee commitment and competence and their overall responsiveness to change. HRD department should be free from any political or any other kind of influences. It should recruit and train that segment of human resources which human resources can only ensure optimized utilization of other resources.
The End
The end
Chapter-1 Introduction
Chapter2
Company Background
Chapter-4
Page No.