Debi Quilla ST Augustine FL

N5R Strategic Proposal
Monte Cristo, Cozumel, Mexico

Prepared for Randal Smith
N5R 3000 North Ponce de Leon Blvd., Suite A, St. Augustine, FL 32084 | 904.823.0951 | www.n5r.com
N5R HAS MARKETED AND PRE-SOLD
PROPERTY INTERNATIONALLY
In the past 24 months, N5R has Through Intrawest’s Storied Places and Abercrombie
helped sell out over 20 projects with & Kent Destination Clubs, N5R is now entering
the world of high-end fractional real estate (“private
a combined sales volume of over
residence clubs”). To date we’ve sold well over
$1 billion internationally. 10,000 condominiums worldwide. And we’ve
Monte Cristo Cozumel, Mexico

earned our reputation as one of the premier real
In the United States, we have an average pre-sale rate estate sales, marketing, and consulting companies
of 74 percent. Our initial project in each new resort in North America.
has sold for at least $100 more per square foot. In
some cases, our properties have sold for
Ask us about these projects!
$200 - $300 per square foot higher than the
rest of the market.
• Grand Elk, Colorado
• Whistler Blackcomb, British Columbia
Kolea, on the Big Island of Hawaii, was our first
• Panorama Mountain Village, British Columbia
island project. $36 million sold in a single day!
• Blue Mountain, Ontario
• Tremblant, Quebec
Our first European project for Playground launched
• Mammoth Mountain, California
in March of 2002 in Les Arcs, France. In one day,
• Showshoe Mountain, New Jersey
we sold all 122 homes, generating $26 million. Since
• Sandestin Golf & Beach Resort, Florida
then, Playground has launched three additional
• Abercrombie & Kent
buildings with 212 units at an average pre-sale rate
• Les Arcs, France
of 83 percent. Overall we generated more than $2
• Ritz Carlton, Cayman Islands
billion in sales in two years, with an average pre-sale
• Lake Las Vegas
rate of 79 percent.
• Lake Tahoe
• Ginn Companies
• Hammock Beach
EXECUTIVE SUMMARY N5R SOLUTION
Review & Tactical Suggestions
PROJECT BACKGROUND Area Overview

Monte Cristo (working name) is a fractional Cozumel, Mexico is an island located just off the
ownership resort located on the Mayan Riviera in Eastern coast of the Yucatan Peninsula, within
Cozumel, Mexico. Mayan architecture is abundant, the Gulf of Mexico. With a population of a little

with columns inscribed with ancient Mayan writings over 75,000, the island now welcomes more than
and rich marble and travertine floors. Condo 2,500,000 visitors every year and is considered one of
offerings include 2BR and 3BR units, as well as a the most important tourist destinations in Mexico.
stunning 5BR penthouse.
With Luxury hotels and first class facilities and
125 fractional units of 28 days are to be made services, Cozumel offers its visitors a wide variety
available. Every bedroom has satellite television, large of things to do and places to stay. Cozumel is world
flat screen LCD/HD televisions, and immaculate renowned for its diving because of the second largest
kitchens with up to the minute modern black and reef in the world, and attracts SCUBA lovers from all
stainless steel appliances. Each living room has a 50” over the world all year long.
large flat screen HDTV with surround sound. Every
suite has at least 300 sq. ft. of decks with hammocks Mexico’s culture is well known for big celebrations.
so you can see either the activities at the pool or the Religious and national celebrations are planned and
beach. The bedrooms are heaven with contemporary enjoyed by all Mexicans. Most of these celebrations
comfortable king size beds to recover from the days involve food, parades, flowers, and a very particular
activities. There is recessed lighting to enhance the way of celebrating each festivity. Some of the most
mood after hours, communications in every room popular celebrations include Carnaval de Cozumel,
via wireless network with voice over Internet phone El Cedral, Patron de San Miguel and Noche Buena.
service and computer capabilities.
Other resort amenities include a beachside

restaurant, several bars and lounges, an abundance of
watersports and shopping
N5R EXECUTIVE SUMMARY OF TARGETING
SUGGESTED INITIATIVES
How to Reach The Target Market Where is our most qualified lead?
N5R recommends the following to generate pre-sale The target buyer for Monte Cristo is unique in that
interest and leads to produce immediate interest they are sophisticated home buyers and most often
that can be turned into reservations and sales. The world travelers who expect the luxury they have
following recommendations are a comprehensive list become accustomed to at the primary home in the
but should be viewed as a opportunity for discussion resorts they visit. To reach this exclusive target,

and subject to change as the Monte Cristo project a broad based, mass marketing campaign will be
plans become fine tuned. inefficient. Anyone can obtain mailing lists that cater
to an age and income. N5R’s targeting approach
• Property Website Enhancement
is broken down to an extremely granular level.
• Collateral material to showcase the property, Not only do we want to identify targets based on
lifestyle and Monte Cristo community. age & income, we also take lifestyle, geographic
This will encompass new and existing materials and psychographics into account. This is where we
to ensure that a consistent message is in place. outperform all other real estate marketing firms.
• Strategic Direct Mail Campaign targeting We not only identify prospective buyers, but we
specific buyers who will be attracted to the have proprietary technology which directs us
project’s ideal location as well as its pricing. to the appropriate database -- be it Mexican realty
• Strong video email campaign to reinforce prospects, regional or international realty brokers
the Direct Mail messaging. or even high valued investor groups. Only then can
• Video Testimonials for email and web site. we develop unique direct mail creative and copy
that speaks to each database group individually.
• Broker Outreach Program to include e-mail
Prospects, Brokers/Realtors and Investors will be
and direct mail campaign to invoke interest as
our key target segments.
well as develop interest in a VIP Broker Event
• Pay-Per-Click and Search Engine Optimization Direct Mail Marketing
• Online banner ads on websites
Once we have developed the most precise targeting
• Video Web Sites strategy, our creative then takes over. This is where
• Broker Events digital, variable on-demand printing comes into play.
• Trade Shows Digital variable on-demand printing technology
• “Fly & Buy” Program allows you to utilize multiple creative layouts and
• Dream Sampler Vacation Package copy on one DM piece of collateral. We can modify
each piece of collateral while on press. This allows for
• Signage (on site and outdoor)
extraordinary impactful creative with unprecedented
• 3D Virtual Tours response rates. Your prospects who enjoy the water
will receive Monte Cristo DM collateral that speaks
to the beautiful beaches nearby or those who
prefer nature will receive a DM that speaks of the
indigenous wildlife and nearby coral reefs. What’s
more, every piece of collateral produced by N5R
contains a unique tracking code which is fed into
our proprietary tracking engine, “Digital Dashboard.
At any time, results of our campaign can be analyzed
within the dashboard, allowing us to shift marketing
spending to those touch points of the campaign Web site Development
that are producing the most positive results – all in Personalized DM and email drive response rates up.
real time. But, how do you convert a responder into a qualified
lead? You must have them register on a web site. Fall
E-mail Marketing off occurs most frequently when a prospective
HTML An intense targeted program of emails customer.has to spend long periods of time
directed to prospects, brokers/realtors and investors completing an online registration form. N5R,
will greatly increase the reach of our campaign, utilizing their proprietary technology, will
resulting in a significantly higher number of leads. pre-populate all registration forms, making the

We have found that when properly deployed, emails registration process seamless and easy, thus
to permission based lists have a higher percentage maximizing lead registration rates. N5R provides
of effectiveness in generating responses - simply prospective buyers with a personalized experience
because the receiver can immediately act on the including incentives, floor plans, amenities, location
explicit call-to-action embodied in the email. and video property tours. Unique URLs track
response rates from the various marketing collateral
Video Email that led into the web site.
Video email makes any email stand out from the
crowd. More importantly, the heightened sensory Events
payload delivered through video has the effect of Events are also a critical aspect to the real estate
immediately establishing a rapport with the target sales process. The prospective buyers that come
audience. In everycase, N5R’s marketing campaigns to the property are the hottest of leads. The key
utilizing video emails have been more effective - and objective of the marketing initiatives should be to
less expensive - than traditional alternatives. Video drive visits to Monte Cristo.
emails are compelling digital messages that may
include any or all of the following features: Events create hype and a sense of urgency.
N5R knows that the key to selling real estate is
• Flash animation
to create that fear of loss. Events are also designed to
• Message personalization
give prospective owners a taste of the Monte Cristo
• HTML and text
Lifestyle. Events are a three-pronged approach, all
• Forward-to-a-friend (viral)
aimed at gathering interest among prospects, brokers
• Links to web sites
and investors.
• Virtual attachments
Video emails are easily adaptable to any computing Campaign Tracking & Optimization
environment. This ensures the best possible message Positive ROI. The ultimate gauge of any successful
appearance and speed (Internet connection speed, campaign. The cornerstone of the N5R marketing
media player, email client) allowed to your target process is our proprietary tracking engine, ‘The
audience. N5R is the world leader in creating a Digital Dashboard’. Designed and refined by our IT
Segmented Personalized Web experience with unique team through many diverse and complex campaigns,
URLs, and the e-mail marketing campaign works the dynamics of the challenging and ever-changing
in conjunction with the direct mail to generate the real estate environment have been addressed and in
maximum amount of leads possible. turn have contributed to the development of a robust
and sensitive marketing metrics tool.
our methodology
Meet the Industry Leader in Real Estate Marketing and Sales
MEET THE INDUSTRY LEADER IN MICROMARKETING
Micromarketing: the act of messaging Today’s real estate buyer is more sophisticated than
to many individuals one at a time based ever and we have found that it takes 17 different
on their unique interests, as opposed to touch points to get them to the close. That’s why we
sending one general message do everything in an unconventional way. We know
that the old way of marketing real estate just does not

N5R focuses on the value of combining multiple work anymore. Everything we do is database driven
marketing channels to serve an overall marketing and we specialize in thinking outside of the box.
goal− YOURS.
We are continuously refining your campaign to get
N5R’s niche is our expertise in reaching customers the most bang for your buck. If a certain initiative
with concise, targeted communications that actually isn’t bringing in the results, we’re not afraid to hit
mean something to the customer, even when they are the stop button and take a new approach.
in the prospect state.
We use an integrated direct marketing platform Want to see what N5R can do for you?
that brings the power of web personalization to
printed and/or e-mail direct marketing materials, Follow the steps of our systematic approach to
while providing immediate response tracking and helping real estate developers dramatically increase
reporting. This sophisticated technology works across brand perception, reduce media expenses while
web, print, and e-mail. The key is resonating to the generating more impressions, make powerful use
individual’s wants and needs by combining targeted of the web, and automatically identify and channel
database records with sophisticated campaign design quality leads to the sales team.
and software technology.
Because our core technologies overlap, we are able

to not only find out who your buyers are but how to
best reach your targeted buyers. We test everything
and we continuously test for the entirety of your
campaign. This allows us to specifically hone in on
your specific buyer segments through a trial and error
approach. Test, Measure. Test, Measure. That’s what
we do and that’s what we do best. Once we analyze
your target buyers, we are able to create the specific
marketing tools for those individual buyer segments.
Personalization works specific objectives. Our full-service approach allows
N5R to develop your creative or work with existing
(And so does N5R’s resources and materials. There are no limitations to
PersonaWeb™ Program) what your personalized sites may contain – including
video, interactivity, surveys, forms, and promotional
The challenge in traditional marketing has been programs. Our proprietary Digital Dashboard
executing personalized programs that are truly reporting system is unsurpassed and provides web-
engaging and meaningful to customers. N5R has based real-time detailed and customizable program
answered this challenge by taking full advantage performance reporting down to the individual level.

of the Digital Variable Printing (DVP) process And our post-PURL automated capabilities allow
to create personalized direct mail containing N5R to automatically channel leads to your sales
PURLs (personalized URLs) to drive recipients team, initiate e-mail campaigns, dynamically follow
to individualized web sites. This unique 1-to-1 up, and more.
communication allows N5R to hyper-target specific
segments and individuals with the most salient “An individual recipient would first be touched by
messages, imagery, and offers. N5R’s PersonaWeb™ this interface when they get a printed piece in the
campaigns achieve higher returns than conventional mail, Roman Bodnarchuk explains, usually a large
direct, gather significant consumer behavior format postcard that includes what we call a PURL,
intelligence, and enable automated re-contact and a personalized URL that includes their name and
sales lead channeling capabilities. links them to a web response page providing them with
expanded, deeper and broader personalized relevant
The N5R solution is comprehensive. We design information.”
personalized marketing programs around your
10
Follow the steps of a real PURL program to see
how N5R’s PersonaWeb™ Program drives results
STEP ONE PURL web pages can be as simple or advanced as

Personalized Direct Mail the needs that your program dictates. You are not
limited by technology in any way, nor forced to
work in generic “one look fits all” templates. In fact,
every aspect of your mailer, web pages and reporting
format can be custom-tailored to your exact

specifications.
STEP THREE
Real-Time, Powerful Results Reporting
Personalization starts in the mail. Take a look at

this sample card. You’ll notice that it includes the
recipient’s name and the PURL is in the copy area.
But that’s just the tip of the personalization iceberg
as the photos, offer, and more are all dynamically
printed based on each customer data record.
11
STEP TWO
The Personalization Continues Online
N5R’s proprietary DIGITAL DASHBOARD

technology provides some of the deepest analytics
you’re likely to see anywhere. As marketers ourselves,
we realize that information is only as useful as your
ability to digest and leverage it. To that end, we offer
easy to use, dynamic reporting that provides the
insights you need, the way you need them, and the
means to leverage them into measurable bottom
line results.
When the recipient types in their personalized URL

into a browser they arrive on personalized web pages
populated with copy, images, and offers based on
that customer’s unique data. And from there the
measurement and reporting of results begins.
Actionable Analytics is a critical What happens post-PURL is just as important
part of the N5R program as the program itself. In addition to in-depth
reporting, N5R can enable any form of internal Sales
Serving dynamic web content is only as powerful as Reporting, prospect e-mail follow-up and rules-based
your ability to measure the results. N5R’s easy-to-use communications. The ability to act on PURL visits

proprietary Digital Dashboard technology makes automatically can increase marketing impressions
it easy to see how many of your web site visitors and speed hot leads to sales without the need for
belong to each of your segments, how many see human intervention.
which segment-specific content, and how many click
through on your dynamic content to learn more or
take action.
• Instant results tracking

• Click stream analysis
• Full prospect data at your fingertips
• Automatic forwarding to the appropriate
sales rep
• Easy data output in the format of your choice
• On-demand charts and graphs to
12
illustrate response
WE KNOW HOW TO REACH YOUR INVESTORS
TARGET AUDIENCE N5R has established an active database of over 400
Investor Clubs located across the United States. Our
N5R has built an enviable reputation upon our approach is to capitalize on our existing relationships
ability to identify target markets and exploit a with the leaders of Investor Clubs and inform

full range of venues in order to reach them. We them of your project. We routinely attend monthly
are experts at focusing on three target markets: meetings and negotiate advertising space on their
BROKERS, CONSUMERS, and INVESTORS. club web sites, newsletters, or e-mails. Additionally,
we offer Investors special incentives such as the “Fly
CONSUMERS
and Buy Program,” where we offer Investors a $1000
When targeting consumers, we first generate highly rebate on travel expenses if they buy during
qualified leads through personalized direct mail a specified promotion period.
initiatives, combined with online and conventional
advertisements. When addressing consumers, we
follow a targeted approach that has proven to be WE ARE CAPABLE OF TAKING
extremely effective. We look closely at your target ON ANY CHALLENGE
market to determine who you should be talking to
and then determine how marketing dollars should be N5R’s powerful 1-to-1 marketing approach has had
spent. We focus on emotional messaging, hitting this proven results in the traditional marketing disciplines 13
market by targeting them with appropriate imagery of brand advertising, direct marketing, online and
and tone. e-mail marketing. We work your campaign from
start to finish, beginning with strategic and
BROKERS marketing planning, creative development of print,
N5R firmly believes in establishing close relationships on-line and e-mail campaigns, media buying and
with local realtors and brokers. We focus on the top placement, execution and implementation of your
10 to 20 market performers and we work hard to marketing plan.
develop strong relationships with them. We cater to
this market by establishing an attractive incentive It’s all about the planning. That’s why we build
program, providing them with effective marketing a comprehensive plan that serves as the master
tools, and communicating with them regularly. blueprint for your entire program.
We create a personalized direct mail/e-mail campaign Our primary initiatives include:

and aim it at the Brokers in the determined top Web Sites (Personalized & Traditional)
geographic markets of your unique campaign. Video E-mail, Web & DVD
Our goal is to establish awareness of your property, Personalized Direct Mail Marketing
introduce the incentive program, and entice Personalized E-mail Campaigns
Brokers to register for the Broker event. Print Advertising
Outdoor Advertising
Radio/Television
Event Planning
Sales Training & Staffing
LEADERSHIP
14
N5R MANAGEMENT TEAM
ROMAN BODNARCHUK, CEO DELL PANNIER, Project Manager

Roman became a millionaire by the age of 30. He is a serial Dell Pannier has recently joined N5R Real Estate Marketing agency
entrepreneur and has built multi-million dollar companies in many as Project Manager. Dell will be an integral part of continuing the
industries and in several countries. He has been the architect award winning and innovative services for which N5R is known.
of billion dollar companies and currently travels 200 days a year Prior to joining N5R, she was Sr. Account Manager, East Coast for
between his 3 offices and 6 homes around North America. Montecito Properties based in Jacksonville, Florida. She was in

Not to mention that 21 of the biggest 100 companies in North charge of overseeing all marketing for their East Coast properties.
America have hired Roman and his firm to handle their sales and Dell currently resides in St. Augustine, Florida with her husband
marketing. and daughter.
IHOR KOWALSKY, Dir. of Finance & Administration JEFF POLLOCK, Project Manager
Ihor’s 25 years of hands-on experience in marketing, purchasing Jeff has over 12 years of project/account management experience,
and organizational management make him an invaluable all within the marketing client service industry. His concentration
component of N5R’s management structure and contribute has been within CRM/loyalty programs. Prior to starting with N5R,
mightily to the day-to-day smooth operation of the company. he was Account Supervisor at Ryan iDirect in Wilton, Connecticut
During a 20-year stint with one company where he rose to the where he managed the Dove Dimensions CRM program for
position of Vice President of Marketing and Purchasing, Ihor Unilever. Other clients he has worked with include Coca Cola,
directed the activities of 260 people and oversaw an increase in US Smokeless Tobacco, Masterfoods, Mars, Chase Financial,
the company’s revenues from $20 million to over $64 million in Holiday Inn, Priority Club, British Airways and Yankee Candle.
just 5 years.
DEBI QUILLA, Creative Director
NICK LEE, IT Manager
With over 20 years in this business, Debi has advertised and
Nick is a graduate of the highly regarded Computer Science marketed everything from hamburgers to TV stations, hotels
program at the University of Waterloo. Some of his professional to lipstick, airlines to casinos. Prior to joining N5R, she spent 15
commissions include web and software development, database several years with DDB Needham Worldwide in Hong Kong
and reporting applications for UPS Canada, Scotiabank, creating campaigns for STARTV, Hotel Nikko, Omni Hotels,
Independent Electricity Market Operators (IMO) and the Grand McDonalds Asia Pacific, and Polygram Records. Grey Direct took
River Conservation Authority (GRCA). Nick is N5R’s IT Manager, her to London and creative partnerships with British Airways,
and some of his favorite and challenging projects undertaken and Martini & Rossi. After returning home to to San Diego she
while with the company include working with Procter and Gamble developed marketing campaigns for the Las Vegas Hilton,
and Orvis. More recent real estate projects include Montecito and Flamingo Hilton, Barona and Vejas Indian Gaming Casinos.
Prosperity Real Estate. Debi is a passionate and motivated professional who strives to do
great work and have a lot of fun along the way.
LISA THIBODEAU, Project Manager
Prior to joining N5R, Lisa spent over 10 years in the development
and new home industry including the successful marketing of
both low rise and high rise residential homes and condominiums.
Lisa brings extensive experience in the launching of new projects
as well as managing marketing initiatives on a day to day basis.
At the onset of your campaign, we build a Video is so compelling because on average Americans
comprehensive plan that will serve as a blueprint for only read one book per year. In fact, we know that
your entire program; the plan includes these four video e-mail response rates are almost double to
critical components: that of conventional e-mail campaigns. The same
is true of video placement on web sites. The user

MARKET & COMPETITIVE ANALYSIS, is informed, entertained, excited, and ultimately
CONSUMER PROFILING & MODELING, motivated to take action. Our research has shown
MEDIA RESEARCH & STRATEGY, and that most Internet users fail to read through a
MARKETING CAMPAIGN & SCHEDULE. complete web page, but it’s more likely they will stay
Each project is unique and that’s why we never use longer to watch a short video.
a cookie-cutter approach to your marketing needs.
Every plan we create is custom-tailored to the needs
YOUR SUCCESS IS OUR BUSINESS
of the project. We carefully analyze the market,
your project, and your sales objectives to develop a N5R is an award-winning real estate marketing
customized campaign that will deliver sales quickly company that employs innovative sales and
and efficiently. marketing strategies on behalf of clients. We
are recognized market leader in next generation
advertising technologies and is a leading full-service
IT’S ALL ABOUT THE VIDEO boutique specializing in condominiums, condo 16
N5R has perfected the art of video implementation. conversions, hotels, condominium hotels, and
Video is an integral aspect of your campaign, private residence clubs.
through your web site, your e-mail messaging, N5R has played an integral role in achieving
as well as your sales tools. In every case, N5R’s ground-breaking sales for our clients valued at
marketing campaigns using video have been more over $4 billion in 30 cities around the world.
effective and less expensive than traditional methods. We possess a world-class team of real estate
sales and marketing experts in Toronto and
St. Augustine, Florida.
TERMS of ENGAGEMENT 17
N5R PRoCESS OUTLINE
N5R will develop an integrated campaign. The DELIVERABLES
following describes the milestones of the process:
The following are key deliverables based on the final
Campaign Agreement: A formal contract executed marketing plan. The list will be expanded
that authorizes N5R to commence developing and or adjusted as needs arise during the term of the
deploying services listed above, prepared by N5R and final agreement.

signed by the Client.
CORE BRAND SUPPORT
Initial Deposit: Payment by the Client of all MATERIALS DESIGN
amounts due at signing and a retainer of $100K for
media expenses and third party costs. Failure to The following materials will be designed at the
comply will delay execution of the project. outset to serve as the foundation of the marketing
communication program: Website improvements
Project Flow Document: Project time lines which may include Broker & Consumer sites with
in diagram format will visually represent the tasks, Video components; Property Flyers/Sales Sheets
resources, and due dates for each of the project (if needed,)
milestones.
Includes two (2) sets of revisions. A 20% contingency
Graphic Design/Creative: fee will be applied for revisions above stated number.
Design concepts for approval of each of the following: Fees do not include art, photography, production
or other third-party expenses. Website hosting 18
• Web sites & domain registration, if required, will be billed
• Direct Mail cards and E-mails for broadcast separately.
• Print and Online Ads DIRECT MAIL AND EMAIL DESIGN
Copy: Documents containing creative copy for each Concepts and graphic design for a series of Direct
of the advertising pieces and collateral. Mail and E-mail pieces to consumers, brokers and
investors (if determined applicable). Does not include
PR Media Plan: (if determined relevant to project) photos, printing, postage or e-mail deployment.
A comprehensive document containing proposed
strategy for the execution of a Public Relations PROGRAM MANAGEMENT
campaign. Ongoing management of all activities through a
dedicated Project Manager/Account Executive.
Media Budget: A complete media plan based on Provides 80 program management hours per month.
the final approved budget, allocating resources to the Additional hours are billed at $195 per hour.
different available media channels and estimating
MEDIA PLANNING AND BUYING
response per media.
Creation and execution of Media Plan. Outlets may
Media Execution Reports: A periodic report include online, radio, print, TV and direct mail.
evaluating the performance of the selected media
VIDEO PRODUCTION
channels and containing suggestions to adjust the
Concept, script and development of videos for web,
Media Budget.
e-mail and television (if applicable).
Final Reports: Copies of all produced advertising
EVENT PRODUCTION AND EXECUTION
material will be submitted to Client for their records.
Development and execution of Broker/Realtor Event,
VIP Event and/or Grand Opening Consumer Event.
what’s next?
Let’s schedule a 2-day STRATEGY SESSION where key N5R staff members will provide
strategic direction for the marketing campaign. The fee for this strategy session is only
$25,000. N5R needs approximately four weeks to prepare for this event. At this session,
N5R will provide creative ideas and a comprehensive scope of suggested initiatives.

At the time of the strategy session, a detailed budget plan will be presented for your review.
However, N5R’s fees typically range from 2 to 3% of the expected sales goal. Time is of the
essence. Let’s schedule your Strategy Session today!
Your Strategy Session will include:

1. N5R Introduction
2. Project Background
3. Project Vision / Developer Vision
4. Market Review / Market Survey
5. Buyer Profile
6. Competitive Analysis
7. SWOT Analysis
8. Sales Flow Diagram 19
9. Internal Systems Audit
10. Sales Process Review
11. Critical Sales Path
12. Formula Follow-Up
13. Competitive Marketing Material
14. Campaign Messaging
15. Descriptive Vocabulary
16. Creative
17. PR Angles
18. Online Advertising
19. SEO
20. PPC
21. Events & Shows
22. Digital Dashboard
23. Glossary of Terms
24. Notes Page
COMPREHENSIVE STRATEGY SESSION
Letter of intent
Please reserve a 2-day, comprehensive strategy session with N5R Realty Advisors.
We understand our date will be predicated on the availability of both parties on the requested date.

This letter will initiate intent for N5R Realty Advisors to provide strategic direction on your project.
Scope of Services:
Roman Bodnarchuk and key staff will lead a senior level strategy meeting to discuss strategies and
marketing direction for the your project. This meeting will include key staff from your advertising and
sales teams. The focus will be to discuss and recommend key strategies and tactics to increase
sales for the project and establish a strong branding campaign.
Items that will be reviewed include: targeted buyers, market segments, targeted themes, creative
direction, media buys, investors, consumers, realtor programs, nontraditional advertising, sales
effectiveness, sales training and additional strategies to increase traffic to the project and sales.
The outcome will be to provide your team with a solid market plan with specific directions and
recommendations to sell more units.
20
Compensation:
N5R consultants to spend TWO DAYS on-site with your staff and associates providing marketing
consulting services.
The total fee for the services provided over a 2-day period will be $25,000 USD. Additional
services requested by the client after our initial session will be proposed to the client for their
review and approval.
We look forward to working with you and your associates on this project, and making this campaign
a huge success!
If this correctly sets out an appropriate letter of intent for consulting services, please sign and
acknowledge below and return a signed copy to us as confirmation. Additionally, please note below
that a date cannot be confirmed until this letter has been received by N5R.
As soon as we recieve a signed contract and a 50% deposit, the date for your strategy session
will be scheduled. The balance is payable on the date of the meeting.
Letter of Intent for Consulting Services requested and signed this day __________, 2007.
SIGNATURE______________________________________________________________________
Please fax back to the attention of Dawn Gibson at (904) 823-1230.

Debi Quilla ST Augustine FL

Caricato da

Informazioni sul documento

Descrizione originale:

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Debi Quilla ST Augustine FL

Caricato da

Copyright:

Formati disponibili

N5R Strategic Proposal

Monte Cristo, Cozumel, Mexico

Monte Cristo Cozumel, Mexico

PROJECT BACKGROUND Area Overview

Monte Cristo Cozumel, Mexico

Other resort amenities include a beachside

Monte Cristo Cozumel, Mexico

Monte Cristo Cozumel, Mexico

Meet the Industry Leader in Real Estate Marketing and Sales

Monte Cristo Cozumel, Mexico

Because our core technologies overlap, we are able

Monte Cristo Cozumel, Mexico

STEP ONE PURL web pages can be as simple or advanced as

Monte Cristo Cozumel, Mexico

Personalization starts in the mail. Take a look at

N5R’s proprietary DIGITAL DASHBOARD

When the recipient types in their personalized URL

Monte Cristo Cozumel, Mexico

• Instant results tracking

Monte Cristo Cozumel, Mexico

We create a personalized direct mail/e-mail campaign Our primary initiatives include:

ROMAN BODNARCHUK, CEO DELL PANNIER, Project Manager

Monte Cristo Cozumel, Mexico

Monte Cristo Cozumel, Mexico

Monte Cristo Cozumel, Mexico

Monte Cristo Cozumel, Mexico

Your Strategy Session will include:

Monte Cristo Cozumel, Mexico

Please fax back to the attention of Dawn Gibson at (904) 823-1230.

Potrebbero piacerti anche