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ThreemillionAudiA3bestsellerfromIngolstadt ProductionjubileewithAudiA3Sportback Premiumcompactclasssuccessfor17years Dr.FrankDreves,AudiBoardofManagementMemberforProduction:Thissuccessis backedbyastrongteamandanefficientproductionsystem. AmajorjubileeforthecompactcarfromIngolstadt:ThethreemillionthAudiA3rolledoffthe assemblylinetoday.ThesuccessoftheA3seriesbegan17yearsago,whenAudiestablished thepremiumcompactclasswiththismodel.Meanwhile,theAudiA3hasconqueredtheroadsof 117countries.ThejubileecarawhiteAudiA3Sportback2.0TDIquattrowillbedeliveredto itsownerinthenextfewdays. Threemillionautomobilesinthecompactclassarequiteaperformance,saidDr.Frank Dreves,BoardofManagementMemberforProductionatAUDIAG.Thissuccessisbackedby astrongteamandanefficientproductionsystem.WiththeAudiA3,wehavecreatedanew brandsegmentwehavebeensettingstandardsinthecompactclasswithinnovative technologyandfirstclassqualityfor17yearsnow.

ow. Sincethemiddleofthenineties,theAudiA3hasbecomeanimportantsecondpillarofourmain plantinIngolstadt,andthusmakesacrucialcontributiontothesustainedprotectionofjobsat thatsite,pointedoutPeterMosch,ChairmanoftheGroupWorksCouncilofAUDIAG.Thanks inparticulartothecommitmentandpassionofourworkforce,wehavebeenabletowritethis successstory. In2012,Audiproducedatotalof152,993carsoftheA3seriesinIngolstadt.Thatnumber includesthemodelsAudiA3andAudiA3Sportback,aswellastheSderivatives.ThenewAudi A3SportbackhasbeenonthemarketsinceFebruary2013andisthemodelwiththehighest productionvolumeattheIngolstadtsite:Eachday,about700automobilesofthistyperolloffthe assemblyline.PlantManagerPeterKssler:ThesustainedsuccessoftheAudiA3spanning threemodelgenerationsisalsoademonstrationofthemotivationandcommitmentofthe Ingolstadtteam.Thisisalsoshowninparticularbytherapidrampupofthenewmodelandthe excellentstartupquality. ThecompanyhasmadeenormousinvestmentsinthenewAudiA3forexampleinan ultramodernbodyshopattheIngolstadtsiteandintheexpansionoftheHungariansiteinGy?r intoafullyfledgedcarplantwithacompleteprocesschain.AuditransferredpartsoftheAudiA3 productionfromIngolstadttoGy?ralreadyin2001.Thiswasduetothegreatsuccessofthe AudiA3andthestartofproductionofthenewAudiA4inIngolstadt.Bothsitestogetherthen producedthefirstgenerationoftheAudiA3CabrioletandtheAudiRS3Sportback.Inthemiddle ofJune2013,theAudiA3SedanwasaddedtotheA3series.Itisthefirstmodelthatthebrand withfourringshasproducedcompletelyinHungary.Asofearly2014,thesedanwillbeproduced alsoatthenewplantoftheFAWVolkswagenAudijointventureinFoshan,China. Approximately913,000unitsofthefirstAudiA3weresold.Thatworldwidesuccesscontinued withthesecondgeneration(20032013),thatfurtherextendedAudisleadinthissegmentin termsoftechnologyandquality.Nearlytwomillioncarsofthisgenerationhavebeendeliveredto customers. Infall2012,Audilaunchedthethirdgeneration,takingagreatstepintothefuture.ThenewAudi A3anditsderivativesfeatureelegantdesign,exclusiveequipmentandhighlydeveloped

technologies,andarefittedwithAudiconnectasstandardequipment.Forthedriver,thissystem bringstailoredInternetservicesdirectlyintothecarfromsatellitenavigationwithGoogleEarth picturesandGoogleStreetViewtoAudimusicstreamingandAuditrafficinformationonline,or otheronlineapplicationssuchasFacebookandTwitter. Theseriessetsnewstandardsalsointermsofresourceconservationandlowemission mobility:withthepluginhybridAudiA3Sportbacketrononthemarketasof2014andthe AudiA3Sportbackgtron.ThelattercanrunonclimateprotectingAudiegasaswellason fossilfuelnaturalgas.TheAudiA3gtronwillbedeliveredtocustomersasoflate2013.

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