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Planning
&
Stages
Negotiation
Negotiation is a process of moving (self or others) from No to Yes Voluntary Decision Making Claiming Value A Set of activities that involves two or more individuals or parties to come to an agreement for individual and collective advantage.
Planning
Planning Elements
WHERE
WHO
WHY
WHAT
WHAT IF
HOW
WHEN
Who
Identify and understand clearly about the Parties involved in the negotiation process and fixing our roll to it. Identification Parties Details(To be filled) Buyer Seller Agents / Mediators Arbitrators Decision Maker Influencer Understanding Our Role: (To Fill) To fill in each parties Expectations, Perceived Skill Levels, Attitude, Cooperative behaviour. Parties Buyer Seller Agents / Mediators Arbitrators Decision Maker Influencer Expectations Perceived Skill Levels Attitude Co-operative Behaviour
Why
Choose from the following / fill the purpose of negotiation & perceptions towards the same. Purpose Yes/No Business Deal Personal Issue Conflict Resolution Putting a point (Any other reasons)
What
In this section we should fill all the details we need to know before entering a negotiation process. What Are we negotiating for? (CNWD) Should be the negotiation plan? (TYPE) Is the best offer for us? (BATNA) Is the available range on the table? (ZOPA) Are the elements & value? (BMx) Is deal breaker for us? (RV) Should be our strategy to claim value in total (TV) If the deal does not happen? (What if) Should be my anchor? (Anchoring) Details
What If - How
While planning we must be aware of different situations we might face. For every situation we should have a thought through and pre-decide our action to control the situation. Here is a list of situations we might face and action suggestions. Situation Negotiation process is going nowhere. Other party sets the anchor and you believe it is too high. Process is going haywire. Environment is heating up. Other party is not leaving its stance on an issue. Other party is not letting you speak. Action Attempt to bring the process back on track by focusing on value on the table. Ignore the anchor value and put your position forward base on the value you believe is fair. Take a break and let everyone gain back their composure. Get a third party to control the situation. Figure out a solution acceptable to him for the negotiation to continue. Be patient and listen to his comments. Simultaneously prepare for what you need to put forward based on his talk. Focus of discussion is moving towards Try and bring the focus back to
position. Ego of parties is influencing the process. Other party is not satisfied with the deal. Agreement for you reaches a point of contentment Solution provided by you is not acceptable to the other party. Other party is not being collaborative and has an adamant mind set. If forced to allow Concessions
interests. Try to separate the problem and people. Explain the value generated for the other party from the deal. Try to bring negotiation to a closure
Look out for alternatives. Control your behavior and talk in a collaborative vocabulary. Dont forget in labelling the concession
Develop Solutions
Parties
Interdependent, common interest, wish to resolve
Interest
Bargaining mix - CNWDT
Value
Total value of Transaction & Relationship - BMx
BATNA
Next Best alternative
Barriers
Mental limits
Power
Perceived - Based on other party - should be acknowledged by others
Ethics
Principles of transaction/ relationship, Trust & Credibility
6 Step Process
Identify Bargaining Mix
(for Each)
Assess your RV Assess Others BATNA Assess Others RV Evaluate ZOPA Advantage: Anchoring Can open the negotiation nearer to opponents RV
Process Now
Introduction
Icebreaker Try and set the tone and build rapport Discover commonalities
Process
Try and set the anchor. Get the maximum out of other partys ZOPA Follow principled negotiation methodology Try and create value for other party as well Control your emotions Try to follow the guidelines of What If section
Process Post
PSN ? PSS Post Settlement Settlement Though won the agreement with some inefficiencies (some price cuts) due to agents force, after the exit of agent, if we really have the ability to create additional value (Strong DVP) for the customer we will be in a strong to pitch our proposition once we are dealing with the party that stands to benefit from hearing us out. Dont assume that we are struck with an inefficient agreement, if both sides can be made better off, we can always revise the agreement after we have won the deal.
Process Post
Revisit the agreement