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2013
2013

Lenticular Technology ‐ an Innovative Solution

Lenticul ar Technol ogy – An in novative s olution

Introduc tion:

Marketin g impacts of a product can

be greatly i mproved by u sing 3D or m oving object s. In a survey

conducte d by reputed agency; peo ple preferred 3D ads as m uch as 2.5 tim

same sur vey it was als o found that people felt t hat the 3D ad s looked bet ter almost tw ice; as comp ared to 2D

ads.

es more tha n its 2D ads.

In the

Lenticula r Printing tec hnology has c ome very ha ndy in makin g the 3D adv ertisement p ossible at the

Purchase (POP); thus a ssisting in th e increased s ales at afford able adverti sing cost. The

lenticular printing and material tec hnology have resulted in t he evolution of practical a nd profitable

advertise ment applica tions. Marke ting impact o n the consum

Lenticula r Printing tec hnology. Tho ugh the adva nced countri es have adop ted this tech nology for se veral

years for the maximiza tion of the m arketing, in I ndia we are

potential of tapping th is market in

Point of

advances in the

ers mind is

greatly impro ved by using the

still at nascen t stage and t hus we have great

near future.

In this art icle a brief of the lenticula r printing te chnology is di scussed with

relevance to

application

and usage.

Lenticula r Technology :

Optical le nticular shee ts are fine lin ear arrays of convex lens es with specif ic optical vie wing charact eristics

commonl y known as

with num bers of lines on one side o f the surface as shown in figure.

Lenticular. Le

nticular lens es are made from special pieces of tra nsparent plas tic sheets

made from special pieces of tra nsparent plas tic sheets The lenti c ular lenses a
made from special pieces of tra nsparent plas tic sheets The lenti c ular lenses a

The lentic ular lenses a re defined by

example

their numbe r of the lens es per linear inch on the le nticular she et for

60 LPI means 60 lines per inch or 60 le ns per inch i.e . one inch of lenticular sh eet will have 60 lines

(lens) on it. Lenticular sheets are available from 10 to 200 lenses per inch (LPI) for various commercial applications.

Commercial quality optical lenticular sheets are generally produced by extrusion of optical quality polymer such as APET, PETG, PMMA, PS, PC or PVC onto cylindrical engraved mandrel. This technique is very popular due to its cost efficient and large volume production. Lenticular material can be provided as individual cut sheet or in web rolls of defined width. Lenticular sheets made from PET are becoming very popular in commercial printing applications.

Lenticular printing:

Lenticular printing or 3D stereoscopic printing is a technology which uses a lenticular plastic to produce images with an illusion of depth or the images have the ability to change or move as the image is viewed from varied angles. 3D Lenticular Printing can be carried out by two different methods. One is called direct lenticular printing; in this case the image is printed on the plane side of the lenticular sheets whose thickness must be less than 1mm, which is suitable for big batch manufacture. The other one is called lenticular lamination, the image is printed on the paper at first, and then the paper is laminated on the plane side of the lenticular sheets or boards, which is suitable for smaller run.

Interlacing:

Interlacing is the key to the lenticular printing technology. Interlacing is a process of stripping a sequence of images for creating the effects. For e.g. For a flip effect of 2 images, the first band is a strip from image 1, the second from image 2, the third from image 1, and so on. It is mostly a mathematical formula that slices images to the right width and arranges them accordingly. The software then saves the interlaced image in a file which is ready for printing. An image print is produced whose characteristics represent a map of the interlaced images and which includes one or more desired visual effects.

represent a map of the interlaced images and which includes one or more desired visual effects.

Interlace Image

The interlaced image is printed directly on the back of the lenticular piece of plastic or it is printed on paper which is than laminated with lenticular plastic sheet. The lenticular lens isolates and amplifies the interlaced image underneath it in such a way that only one original image at a time is seen to the viewer. The image changes with the change in the angle of observation. When the lenses are placed vertically, each eye sees a different image and thus creates an illusion of a 3D image. Lenticular images are very attractive and 3D effects can be produced with amazing effects.

Applications: Lenticular printing is finding innovative and attractive applications in various fields such as advertizing and packaging. Few application of lenticular printing is as listed below:

Cards

Coasters

Electrostatic stickers

Magnets

Scratch off cards

Vinyl stickers

Trading cards

Video / CD covers

Calendars

ID cards

Mouse pads

Playing cards

Post cards

In store signage’s

Membership cards

Frequency cards

Key rings

Mobile covers

Brochures

Magazine inserts

Mini catalogs

Pressure sensitive and self adhesive labels etc.

Loyalty cards

Stickers

Posters

Menu boards

Comic books

Lenticular Effects: Various effects are possible with lenticular technology such as Direct Flip, Zoom, Morph, Animation, and 3D. Based on the effect required the artwork needs to be modified to obtain desired effects.

Direct Flip: This process is one of the most basic forms of lenticular effects. It works great for illustrating before and after effects. Flip is a good way to deliver multiple messages within the same space.

This process involves 2 to 3 different images which switch back and forth, the animation may be up/down movement or side/side movement. Up/down movement is crispest switch since both the eyes

are on the same plane when viewing. Flip imagery is great for associating a product or brand with an appropriate message. For example, a photo that illustrates a product feature or lifestyle could then change to company logo.

feature or lifestyle could then change to company logo. Before After Flip Zoom Effects : A

Before

or lifestyle could then change to company logo. Before After Flip Zoom Effects : A Zoom

After Flip

Zoom Effects: A Zoom effect begins with a smaller image and transforms it into a large version of the image. Zoom effects is a great way of communicating a message. This process is similar to using a zoom lens on a camera. Motion blur techniques can be incorporated to enhance the effect and increase focus on the central image. Zoom effect is a great way to highlight a product or LOGO within a photograph or illustration.

a product or LOGO within a photograph or illustration. Before After Zoom Morph Effects : In

Before

product or LOGO within a photograph or illustration. Before After Zoom Morph Effects : In this

After Zoom

Morph Effects: In this effect one image is a gradually transformed into another different image using computer animation. Better results are obtained if both the images used are of similar shape and sizes.

if both the images used are of similar shape and sizes. Morphing Sequence Animation / Movement:
if both the images used are of similar shape and sizes. Morphing Sequence Animation / Movement:
if both the images used are of similar shape and sizes. Morphing Sequence Animation / Movement:
if both the images used are of similar shape and sizes. Morphing Sequence Animation / Movement:

Morphing Sequence

Animation / Movement: This type of effect is generated by use of several sequential images which differ slightly from one image to the next one. Both the eyes tend to observe the same image; but small movements of the observer or the printed object can cause a transition to the next image in the

sequence. Using around 30 images, it is possible to create a full animation video that can last about one full second.

a full animation video that can last about one full second. 3D effects: Each eye sees

3D effects: Each eye sees a different image due to the angle the images are printed, creating a 3D effect on all or part of the image. The 3D effect requires only very small change in the viewing angle to bring about change in the observed image.

Selection of lenses:

Selection of Lenticular sheets based on LPI: Thin lenticular lenses are suitable for small handheld pictures; lenses above 60 LPI are considered to be thin lenses. These lenses are preferred for closeup applications where the application involves short viewing distances. Thin lenses find major applications in packaging, postcards, greeting cards, business cards, puzzles, cups, and various promotional items.

Thick Lenticular lenses range from 1060 LPI; are sturdy and perfect for large outdoor and indoor advertising applications. Thick lenses are more suitable for printing wide format applications and find applications in airport, tradeshows, malls, bus shelters, train displays etc.

General applications of Lenticular Sheets based on the LPI and thickness:

20

mil – 60 LPI

Flip / animation lens and large format

33

mil – 40 LPI

Large format general

18

mil – 75 LPI

General lens (Hand held medium – large and poster)

14

mil – 100 LPI

General Lens (Hand Held Small medium )

23

mil – 100 LPI

3D Specialty lens

10

mil – 150 LPI

Labels

Selection of Lenticular Lenses based on the Printing Technique: The selection of the printing methods based on various lenticular sizes is as given in the table. For voluminous jobs it is preferred to go for the offset printing.

Print Process / LPI

10

15

20

30

40

50

75

85

100

140

200

Large Format Inkjet

x

x

x

x

x

x

         

Offset

           

x

x

x

x

x

Flexography

           

x

x

x

   

Selection of lenses based on the Viewing Distance: If the viewing distance from the object is know than it becomes easy to narrow down the selection of the Lenticular Lenses. The relationship between the viewing distance and the LPI of the lenticular sheets is given in the table for quick reference.

Distance / LPI

10

15

20

30

40

50

75

85

100

140

200

6"12"

           

x

x

x

x

x

12 feet

           

x

x

x

x

x

26 feet

     

x

x

x

x

       

615 feet

 

x

x

x

x

           

1530 feet

 

x

x

x

             

> 30 feet

x

x

                 

Selection of Angle: The angle of lenticules is important when selecting the lens. For good 3D effect a narrowangle lenticular lens with a viewing angle between 1544 degrees works better. While for a good animation effect a wide angle lenticular lens having viewing angle between 44 to 65 degree works better.

Lenticular sheets are available in thickness range from 0.008 to 0.385 inch. Standard sheets are available in various sizes; the most commonly sheets used for offset printing is 20” x 28” to 28” x 40”. Lenticular material is also available in continuous roll form which is used for the web printing purposes.

The quality of the lenticular sheet is depended on the clarity of the sheet which in turn depends on the type of material used for making the sheets and also the process controls.

Choosing the Correct

Horizonta l Lens Direct ion: The hor izontal lens d irection is th e best choice Flip imag es.

Lens Orienta tion

for motion i mages and f or

imag es. Lens Orienta tion for motion i mages and f or Horizonta l Lens Directi

Horizonta l Lens Directi on

for motion i mages and f or Horizonta l Lens Directi on Vert ical Lens Dir

Vert ical Lens Dire ction

Vertical L ens Directio n: It is advisa ble not to use

posters; f or this applic ations vertic al lens directi on is preferr ed. Also 3D w orks best wit h the vertica l lens direction.

the horizon tal lens direc tion for “walk by” displays

or

Conclusio ns: Lenticula r is a unique display medi um which off ers fascinatin g effects to f lat prints; It

increases the visual aw areness of t he product a nd services. T he consumer

effects w hen they wal k past the len ticular print.

from side to side to w atch the displ ay thus ensu ring that the consumer sp ends more ti me with the product a dvertising fo r better impa ct.

Lenticula r Printing tec hnology will

products. As the matu rity in the ma rket increase s more and

advertise ment for the better effect and brand b uild up.

is fascinated

by the lenti cular

Lenticular pr int allows th e consumers to halt, mov e

bring a revolu tion in the m arketing and brand prom otion for the

more people will try to ex plore this mo de of

About the Author:

The author Mr. Bhupendra Singh is associated with GRACE TECHNOLOGIES.

For further details:

Singh is associated with GRACE TECHNOLOGIES. For further details: Email: info@gracetech.in Web: www.gracetech.in 9

Email: info@gracetech.in Web: www.gracetech.in