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Partner Windows Brand Guidelines August 2012

Partner Windows Brand Guidelines

Foreword

Welcome to the new Windows brand identity guidelines for Microsoft Partners. Use of these creative elements must comply with all guidelines outlined in this document. These product images complement existing logo programs and are not intended to replace any programs or other guidelines currently in place. These Windows 8 assets are provided under NDA and must not be communicated or appear in advertising prior to Windows 8 General Availability.

Partner Windows Brand Guidelines

Creative Elements Usage Guidelines

The creative elements may only be used to promote the Microsoft products and services represented by the element. They may not be used in any manner that may cause confusion about whether your products or services are from Microsoft, or that implies that Microsoft is affiliated with, sponsors, endorses or approves of you or your products or services. No translations or localizations are permitted. Microsoft will provide localized assets if applicable. You may not alter the creative in any way except to resize an entire image. Any element contained within the asset (i.e., graphics, artwork, or trade dress) cannot be used independently of the entire image. The product tiles or box shots may not be used on or in any products or software, including packaging. You may not combine the creative elements with any other symbols, words, images or designs. No Microsoft brand elements or identity may be used other than the specified product images made available. When using the Microsoft product images, you must also display your own product name, company name or logo or other branding in the primary and more prominent branding position. The product tiles or logos may be used to advertise Microsoft products preinstalled on hardware systems or devices. The creative elements may not be used on or in connection with any material that disparages Microsoft or any of its products or services. The creative elements may not be used in connection with materials, products, or services that would violate applicable laws, rules, or regulations. The creative are for use by Microsoft partners only and are not to be circulated to others. You must include the following attribution statement: Microsoft product images reprinted with permission from Microsoft Corporation. Your use of product images may not be obscene or pornographic. You may not use the box shot in a comparative advertisement. You may not use any of Microsofts box shots as a link to your website. If any Microsoft product is mentioned in your marketing materials, the full name of the Microsoft product(s) must be used at first and most prominent mention.

Partner Windows Brand Guidelines

Contents

Logo Color Screenshot Box Shot Product Tile Product Name

Partner Windows Brand Guidelines

Logo

Our logo is a window in perspective.

Our logo includes our symbol and logotype, designed to work together in a horizontal lockup. Trademark symbols Logos provided without trademark symbols ( TM and ) should be used in marketing materials only. Trademark symbols are still required in certain places in and on product, and on product packaging.

Symbol

Logotype

Logo

Partner Windows Brand Guidelines

Logo sizes and scale

Our logo artwork is available in three sizes: Small, Medium, and Display.
Select the appropriate logo size by determining the height required for your layout. Each logo size may be scaled up within the specified ranges only.

Small
Scale height between: .2 .399 5 9.99 mm 14 28 px

Medium
Scale height between: .4 2.99 10 75.99 mm 29 215 px

Measurements are based on the height of the Windows symbol.

Display
Scale height between: 3 and larger 76 mm and larger 216 px and larger

Partner Windows Brand Guidelines

Logo clearspace and minimum size

Let the logo breathe.

Clearspace Treat our logo with respect and give it room to breathe. Use a minimum clearspace surrounding the logo equivalent to the height of the symbol. Minimum size The minimum recommended size of the logo is .2"/5mm high for print and 15px onscreen.

Clearspace

Minimum size
Print: .2"/5mm Screen: 15px

Partner Windows Brand Guidelines

Logo color variations

Windows is colorful.
Our logo or background color may be any color within the Windows color palette. Contrast is important use a white logo on color backgrounds and a color logo on white backgrounds. Our logo may also be used on an image background with sufficient contrast. Use a color logo on light image backgrounds and a white logo on dark image backgrounds.

White logo on color background

Color logo on white background

Partner Windows Brand Guidelines

Logo donts

DONT place a color logo on a color background. Color logos are used on white backgrounds; white logos are used on color backgrounds.

DONT create a multi-color logo.

DONT create a gradient logo.

DONT change the angle or rotation of the symbol or logotype.

Open a wider world.

DONT rearrange the logo elements.

DONT create a lockup of the logo with copy.

Partner Windows Brand Guidelines

Color palette specifications

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Windows colors are available in PMS, CMYK, RGB and HEX formulas.

Pantone 286 C100 M75 Y0 K0 R0 G24 B143 HEX #00188F

Pantone Process Cyan C100 M0 Y0 K0 R0 G188 B242 HEX #00BCF2

Pantone 325 C65 M0 Y30 K0 R0 G216 B204 HEX #00D8CC

Pantone 376 C50 M0 Y100 K0 R127 G186 B0 HEX #7FBA00

Pantone 382 C25 M0 Y100 K0 R186 G216 B10 HEX #BAD80A

Pantone 124 C0 M25 Y100 K0 R255 G185 B0 HEX #FFB900

Pantone 144 C0 M50 Y100 K0 R255 G140 B0 HEX #FF8C00

Pantone 185 C0 M100 Y100 K0 R232 G17 B35 HEX #E81123

Pantone 218 C0 M75 Y0 K0 R244 G114 B208 HEX #F472D0

Pantone 258 C60 M85 Y0 K0 R155 G79 B150 HEX #9B4F96

Supporting colors White, cool grays and black are our supporting colors, used primarily for copy. White is also used as a background color.

White C0 M0 Y0 K0 R255 G255 B255 HEX #FFFFFF

Cool Gray 3 C0 M0 Y0 K20 R210 G210 B210 HEX #D2D2D2

Cool Gray 7 C0 M0 Y0 K50 R150 G150 B150 HEX #969696

Cool Gray 11 C0 M0 Y0 K80 R80 G80 B80 HEX #505050

Black C0 M0 Y0 K100 R0 G0 B0 HEX #000000

The colors shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate color standards, refer to the current edition of the PANTONE Color Formula Guide. PANTONE is a registered trademark of Pantone, Inc.

Partner Windows Brand Guidelines

Screenshot

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Windows Start Screen

The default Start screen background image must always be used and modifying the color or graphics is not allowed. Personalization is an important aspect of Windows 8. However, in order to build consistent brand recognition, no personalization or customization of the Start Screen is allowed for our initial launch assets provided. The tile content (such as photos and badges) meets specific goals and is approved for usage worldwide. The number of rows of tiles on a device display depends on the scaled height of the tiles, the vertical resolution of the display, and the pixel density. Use the 3-row, 4-row, 5-row, or 6-row Start screenshot when the Start screenshot is shown in a display of a specific device based on the guidance in the Screenshot Resolution Usage Chart. Note: Only the 3-row screen may be used in marketing activities as a standalone asset or outside of a device display.

Partner Windows Brand Guidelines

Screenshot

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Screenshot Resolution Usage Chart

The following table shows the typical number of rows of tiles on different combinations of display sizes and resolutions and should be used to market the appropriate screen in the coordinating display.

Display Size 10.1 10.1 10.1 10.1 10.1 Display Size 11.6 11.6 11.6 11.6 11.6 Display Size 12.5 12.5 12.5 12.5 12.5

Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440 Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440 Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440

DPI 155 182 218 224 291 DPI 135 158 190 195 253 DPI 125 147 176 181 235

Rows of tiles on Start 3 4 3 4 3 Rows of tiles on Start 3 4 3 4 3 Rows of tiles on Start 4 4 3 4 5

Display Size 13.3 13.3 13.3 13.3 13.3 Display Size 14 14 14 14 14 Display Size 15.6 15.6 15.6 15.6 15.6

Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440 Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440 Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440

DPI 117 138 166 170 221 DPI 112 131 157 162 210 DPI 100 118 141 145 188

Rows of tiles on Start 4 4 5 6 5 Rows of tiles on Start 4 4 5 6 5 Rows of tiles on Start 4 5 5 6 5

Display Size 17 17 17 17 17 Display Size 20 20 20 20

Resolution 1366 x 768 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440 Resolution 1600 x 900 1920 x 1080 1920 x 1200 2560 x 1440

DPI 100 118 141 145 188 DPI 92 110 113 147

Rows of tiles on Start 4 5 6 6 6 Rows of tiles on Start 5 6 6 6

Display Size 23 23 23

Resolution 1920 x 1080 1920 x 1200 2560 x 1440

DPI 96 98 128

Rows of tiles on Start 6 6 6

Partner Windows Brand Guidelines

Box Shot

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Box shot examples:

Box Shot
Windows product box shots may only be used in marketing related to offering of the full packaged product (when a customer will receive the actual Windows product box). Partners may make limited use of these box shots in marketing activities such as: print or online advertising, in-store merchandise or retail circulars. Box shots must not be used to represent a preinstalled edition of Windows 8 product tiles should be used in those scenarios. Use in full color only. Do not alter the artwork provided: do not change the color, and do not skew or stretch the shape of the asset. Assets are available for online (RGB) and print (CMYK) use, and in multiple angles (left, right and flat). Both Windows 8 and Windows 8 Pro feature 5 different illustrations, shared across both editions. Any illustration may be used in marketing.

Partner Windows Brand Guidelines

Product Tile

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Product Tile
Product tiles should be used when marketing a device pre-installed with Windows 8. Assets are available to partners for limited use in marketing activities such as advertising, documentation (including educational brochures), tutorial books, videotapes, or websites, provided that all uses comply with all terms in this document, including the following additional guidelines. Product tiles use approved logo lockups and are aligned to the color of the default Start screen. Use in full color only. Do not alter the artwork provided: do not change the color, and do not skew or stretch the shape of the asset. Assets are available for online (RGB) and print (CMYK) use. Clearance: Maintain a minimum clearance X, where X is equal to of the width of the product tile.

Product Tile Examples:

Size:
X

Clearance:

Partner Windows Brand Guidelines

Product Name

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Referencing the Windows Product Name

When referencing Windows in text (vs. using a logo) please adhere to the following guidelines: Never refer to the product simply as 8. Always include Windows in the product name. Never abbreviate Windows 8. For example, dont call it Win8, W8, 8 or Win 8 Pro. Do not include Microsoft in the name. The product is Windows 8, not Microsoft Windows 8. Dont use Windows 8 in the possessive, as in, Windows 8s security features are impressive. Instead say, The security features of Windows 8 are impressive. Always use the numeral 8; do not spell out eight. The number 8 must not be localized in writing. However, within a given market, the number 8 should be pronounced in the same manner that the version numbers are typically pronounced in other Microsoft products. Where you include a trademark footnote to give notice of your own trademarks or third party trademarks, you must add the following wording to the trademark footnote, when referring to Windows 8: All other trademarks are the property of their respective owners. The official SKU names for Windows 8 should be referred to as follows: Windows 8 Windows 8 Pro Note: Trademark symbols are no longer required in marketing execution.