The power of Pinterest for business

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Pinterest by the numbers

Pinterest is one of the fastest growing online social networks lagging behind only Facebook and Twitter.

48 million 15% of adults 1.36 million

users online are on Pinterest people log on daily

YouTube

Pinterest

Facebook

Twitter

16.4 minutes

15.8 minutes

12.1 minutes

3.3 minutes

Average time on site

Pinterest

3.6% 1.05% 0.22% 0.2%

men women

YouTube

68.2%

Google +

LinkedIn

50% have children

Pinterest demographics

Average referral trafc

25 to 34 35 to 44 18 to 24 45 to 54

4.1%
12 to 17

17.3%

27.4%

22.1%

17.9%

Pinterest users by age

Pin specs
Specications exist to help you maximize your pin effectiveness.
81px minimum Pinnable image size Image shape 1x

Minimum image size 81 pixels long by 81 pixels wide; there is no maximum.

81px minimum

Images that are longer in length tend to grab the eye and garner 3x more repins. However, images should be no more than three times longer than they are wide.

<554px no maximum Image description

Include a description with all pins to increase the likeliness of it being repinned.

Image restraints

If your image is more than 554 pixels wide, it may appear distorted so either crop the image or choose another one.

Pinterest rich pins

Rich pins auto-generate additional detail from the site they were pinned from.

PRODUCT
Product
In stock $25.00 Available at this ne retailer

RECIPE
Recipe
Serves 8 Sugar, our, eggs Bake 20 min at 350o

MOVIE
Movie
Starring Robert Deniro Rated PG 2 thumbs up

Pinterest dos and donts:

Remember Pinterest is not for blatant self-promotion Credit your sources Use keywords Provide value to your followers Promote your Pinterest presence

DO

Pin content without permanent or relevant links

DONT

Pin content that you dont have permission to pin Repin spam

3 benets of using Pinterest for business

Builds links

Drives Web trafc

Impacts sales

Pinterest for business using valuable, visual content to interact and drive sales.

www.4imprint.com
Sources

Infographic created by www.4imprint.com, based on the . Download Blue Paper at: The Power of Pinterest Blue Paper http://info.4imprint.com/bluepapers/the-power-of-pinterest/

Facebook, Twitter, Pinterest, Instagram Social Media User Demographics 2013 [INFOGRAPHIC]. - AllTwitter. N.p., n.d. Web. 24 May 2013. <http://www.mediabistro.com/alltwitter/social-user-demographics_b39963>. How to Use Pinterest for Business. Hubspot. N.p., n.d. Web. 14 May 2013. <http://cdn1.hubspot.com/hub/53/how_to_use_pinterest_for_business-01.pdf>. Mashable. Mashable. N.p., n.d. Web. 14 May 2013. <http://mashable.com/category/pinterest/>. How to Use Pinterest for Business. Hubspot. N.p., n.d. Web. 14 May 2013. <http://cdn1.hubspot.com/hub/53/how_to_use_pinterest_for_business-01.pdf>. 5 Things Not to Re-Pin on Pinterest. Momcomm. N.p., n.d. Web. 24 May 2013. <http://www.momcomm.com/2012/09/5-things-not-to-re-pin-on-pinterest/>. How to Use Pinterest for Business. Hubspot. N.p., n.d. Web. 14 May 2013. <http://cdn1.hubspot.com/hub/53/how_to_use_pinterest_for_business-01.pdf>. Quick Guide to Pinterest Images. Pinterest. N.p., n.d. Web. 15 May 2013. <http://pinterest.com/pin/283797213988992543/>. How to Use Pinterest Rich Pins: What Marketers Need to Know. Social Media Examiner RSS. N.p., n.d. Web. 03 June 2013. <http://www.socialmediaexaminer.com/rich-pins-on-pinterest/>. Erickson, Christine. Mashable. Mashable. N.p., n.d. Web. 05 June 2013. <http://mashable.com/2012/02/25/pinterest-user-demographics/>. Petronzio, Matt. Mashable. Mashable. N.p., n.d. Web. 05 June 2013. <http://mashable.com/2013/04/04/pinterest-creative-uses/>.

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