Brought to you by

Do you want to know about

Marketing

Starter

Y our brand, product or service

Unique Selling Points Business Strategy Business Objectives Target Audience Marketing Plan Your Story

Strategy

Press Releases Imagery Recipes Case Studies Features Endorsements Events Video/Viral Sampling & Taste Tests Food & Drink Paring Press Packs Our 3 Stage Approach Communications Social Media Strategy Statistics

Marketing T ools

Packaging Design Packaging Innovation E-newsletters Social Media Company Brochure Product Spec Sheets Leaflet Website Video Signage In-store POS Exhibition Display Direct mail Presentations SEO Adwords Strong branding and identity

Main Course

plementin Im tr at

our Y

gy

Try using a Marketing & PR agency with an impeccable reputation within the food & drink industry. Journalists can rely on them to deliver information on your behalf instantly and they can also implement your marketing Well established contacts with food & drink journalists Extremely well written press releases and copy on all marketing literature Imagery to support press releases, website, brochures, e-newsletters etc Contacts with food bloggers and celebrity agents Collaborations with chefs and NPD professionals Plan marketing 2-3 months in advance allowing for logistics and production time. Update your website and social media on a daily basis.

100s of targetted media & marketing outlets

PRINT

ONLINE

SOCIAL MEDIA

TV

RADIO

EVENTS

STUNTS

VIDEO & VIRAL

Good quality, regular and substantial media coverage. You should NOT be paying for unnecessary advertising or separation charges
There is no such thing!

Contacting Food & Drink Journalists

Food & Drink Specialist PR Agency Other PR agencies

80%
SUCCESS RATE

More media coverage, better ROI and faster results Very little media coverage, poor ROI, drain on your companys finance

15%
SUCCESS RATE

d n a t s o c e l b . a . r . . e u d i o s y n r o o f c g a n i d an e sav tim

If your chosen PR agency has the support of an

in-house creative agency

behind them they will be far more effective.

High quality photographs can be taken instantly essential for all media outlets Images can be edited instantly Social media platforms will be designed to the highest level avoiding having to use ungainly templates. This will further strengthen your brand and improve follow rates. Graphics for social media can be produced instantly e.g. photomontages and infographics

Logos can be created for both online and print use without any loss in quality Any technical queries raised by journalists/media can be answered by the designers. Pixel perfect elements can be created Leaflets, brochures, media packs, journalist invites, merchandise and much more can be produced in-house leaving you to run your business

(it has to be on a regular basis in order to generate interest)

A very small snippit of the media you should be in

Trade
Pub & Bar Magazine

Consumer
Great Brithsh Food

The Grocer Caterer and Hotelkeeper

Restaurant

Big Hospitality

Delicious magazine

Food Olive Healthy Guide

Zest
Cook Vegetarian

Fabulous Food Magazine

University Caterer

The Publicans Morning Advertiser

Magazine
Educatering

BBC Easy Cook

The Times

Eat Out

OOH

The Observer FOOD

Vegetarian Living

Trending

Industry news

Forums
Regular updates

Events

Seasonal

Likes
Caption writing

Competitions Interaction with

target audience

Consumers

Interaction with

Increase network reach

Viral Seeding

Create cult following

Interaction with

Re-pinning

Linking

Collaborate with influential food bloggers

Social Media Activities

Specific products
Guest tweeters

buyers
Question of the week

Create discussion
Blogger Reviews
Re-tweeting

Hash-tags

Tagging

Online distribution

Sharing of tips

Facebook/Twitter/Linkedin/Pintrest/Youtube/Blog....

T arget Audience
Your Customers

Buyer from a multiple Deli/farm food shop owner Chefs Catering sector Coffee shop/caf owners Restaurant managers Convenience stores Pub/bar owner Food development manager NPD chefs/managers Independent retail buyers Schools/University food managers Food and drink managers for government organisations Hotel chain food and beverage managers Service stations Fast food chains Onboard catering managers and chefs Distributors Wholesalers Retail Buyers Bar Managers Sommelier Families Mumpreneurs ABC1 Teenagers Young Professionals Groups with Expendable Cash Well Travelled Foodies Connoisseurs Health Focused Fitness Fanatics Trend/Lifestyle Focused

and many more...

By this stage your target audience has seen your brand and product several times and will take notice!

Dessert

Now that we have created all this noise, buyers and customers will be wanting to buy.its time for you to close the deals or make it as easy as possible to buy your product or service.

ma

il a

m o c . t he p u llo @ theclipgro

Im Clippy the Crab!

Hello,

To find out more feel free to contact us for a chat

We hope this helps!

For animated version 0844 593 0239 click hello@theclipgroup.com here www.theclipgroup.com
Legal bit: All rights reserved. Be aware that any copying, duplicating, or use of the contents or information is prohibited. The contents, graphical elements and intellectual property are protected by the Copyright, Designs and Patents Act 1988. Any infringement of copyright will result in legal action. CLIP Creative Ltd (Reg No. 07487736) Copyright 2013