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TRENDS ORIENTED ORGANIZATIONAL CHANGES COMPETITIVE GENERATION

TRENDS ORIENTED ORGANIZATIONAL COMPETITIVE GENERATION Ingrids Rodrguez Guerra

CHANGES

Competence is the ability to implement an integrated those acquired knowledge, skills and personality trait that can solve different situations. A competition has three components: know-how (knowledge), wanting to do (emotional and motivational factors) and being able to (situational factors and organizational structure. Managerial Competencies are a combination of knowledge, skills, behaviors and attitudes that need a manager to be effective in a wide range of management tasks and in different organizational environments. The manager makes decisions every day according to the situations presented in the company, this is due to the internal and external factors that are constantly changing, for which the manager must establish a strategic plan to deal with different situations. The natural tendency of any organization is to grow and develop. It is a slow and gradual process that leads to accurate knowledge of itself and the full realization of their potential. Organizational development is essential whenever the organization compete and fight for their survival in changing conditions. Every age develops the most appropriate organizational form and feature to their nature. The changes taking place in the modern world make it necessary to revitalize and rebuild our organizations. The development of an organization allows: 1. A real and profound knowledge of itself and its possibilities. Two. A thorough knowledge of the environment in which it operates. Three. Proper planning and successful implementation. The organizations take different organizational forms in different environments and times. Moreover, organizations, during its existence, walk five phases quite distinct. 1. Pioneering phase: the initial phase of the organization, conducted by its founders. As it is still small, its processes are easily visible and controllable super. There are few routine tasks and a large amount of improvisation, the ability of the company to make innovations is very high.

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TRENDS ORIENTED ORGANIZATIONAL CHANGES COMPETITIVE GENERATION

Two. Expansion phase is the phase in which the organization grows, intensifies its operations and increases the number of its participants. The basic concern is the use of the production of the organization.

Three. Regulatory phase: with the growth of the activities is obliged to establish rules for coordination among various departments or sectors, and define routines and work processes. April. Bureaucratization phase: it develops a well-defined chain of command, a detailed division of labor based on specialization and impersonal relationships among participants. That monocratic pyramidal organization has very little flexibility for change and innovation. May. Reflexibilizacin phase: that is, the flexibility rehabilitation of reunion with lost innovation capacity. Globalization is seen as a change process to bring costs and develop products, generating more competitive in foreign and domestic markets. Globalization requires dramatic changes in national employment focus, development, and management principle. Globalization is characterized by strategic linkages between industrial conglomerates, is that managers are alerted when recruiting, selecting qualified people which comes to be, the driving force behind the organization to achieve the objectives, and which provides initiative, determination and behavior that produce organizational success. Today more than ever, organizations must be generating learning in order to train and develop skills that enable them to capitalize on the knowledge. This premise has recently become competitive advantage even when the survival of the organization in a rapidly changing environment. By: Rodriguez Ingrids War iguerra@cubaenergia.cu BA in Communication at the University of Havana, Cuba. Communication Specialist Centre for Management and Energy Development (CUBAENERGIA). Work done in October 2004

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