IUC University of Portsmouth Program

Books Catalogue

INTERNATIONAL MARKETING
Shelfmark: 568.84 Czinkota, M. & Ronkainen, I. (2007) International Marketing. 8th ed. Thomson SouthWestern,

Muhlbacher, H., Leihs, H &. Dahringer, L. (2006) International Marketing: a Global Perspective, 3rd ed., International Thomson Business Press Bradley, F. (2005) International Marketing strategy. 5th ed. FT/Prentice Hall Keegan, W. & Green, M. (2005) Global Marketing. 4th ed. Pearson Prentice Hall Burca, S., Fletcher, R. & Brown, L. (2004) International marketing: an SME perspective. FT/Prentice Hall, ISBN 0273673238

Czinkota, M. & Ronkainen, I. (2004) International Marketing. 7th ed. Thomson SouthWestern, ISBN 0324282893 Doole, I. & Lowe, R. (2004) International marketing strategy: analysis, development and implementation. 4th ed. Thomson Hollensen, S. (2004) Global marketing a decision-oriented approach. (3rd ed.) FT/Prentice Hall, Jeannet, J. & Hennessey, D. (2004) Cases in global marketing Strategies. 6th ed. Houghton Mifflin Jeannet, J. & Hennessey, D. (2004) Global marketing strategies. 6th ed. Houghton Mifflin,

Onkvisit, S. Shaw, J. (2004) International marketing: analysis and strategy. 4th ed. Routledge, Keegan, W. & Green, M. (2003) Global Marketing. 3rd ed. Pearson Prentice Hall Albaum, G., Strandskov, J. & Duerr, E. (2002) International marketing and export management. 4th ed. Harlow: Prentice Hall Bradley, F. (2002) International Marketing strategy. 4th ed. FT/Prentice Hall, Czinkota, M. & Ronkainen, I. (2002) International Marketing 2002 Update, Thomson/South-Western, Doole, I. & Lowe, R. (2002) International marketing strategy: analysis, development and implementation. 3rd ed. Thomson

Shelfmark: 658.84

IUC University of Portsmouth Program

Books Catalogue

Keegan, W. (2002) Global marketing management. 7th ed. New Jersey: Prentice Hall Hollensen, S. (2001) Global marketing a decision-oriented approach. (2nd ed.) FT/Prentice Hall,

Cateora, P. & Graham, J. (1999) International Marketing. 10th ed. Irwin/McGraw Hill, Doole, I. & Lowe, R. (1999) International marketing strategy: analysis, development and implementation. 2nd ed. International Thomson Business Press Muhlbacher, H., Dahringer, L. & Leihs, H. (1999) International Marketing: a Global Perspective, 2nd ed., International Thomson Business Press Usuiner, J. (1999) Marketing across cultures. 3rd ed. Harlow: Prentice Hall

Chee, H. & Harris, R. (1998) Global marketing strategy. FT/Pitman, Meloan, T. & Graham, J. (1998) International and Global Marketing: Concepts & Cases, 2nd ed. Irwin/McGraw Hill Paliwoda, S. & Thomas, M. (1998) International marketing, 3rd ed. Butterwoth-Heinemann Mooij, M. (1997) Global Marketing and Advertising: understanding cultural paradoxes, Sage Publications, Bradley, F. (1995) International Marketing strategy. 2nd ed. FT/Prentice Hall, Montana, J. (1994) Marketing in Europe: case studies, London:Sage Brown, L. & McDonald, M. (1994) Competitive marketing strategy for Europe: developing, maintaining and defending competitive advantage. London: Macmillan. Kashani, K. (1992) Managing global marketing: cases and text. PWS-Kent Publishing

Dahringer, L. & Muhlbacher, H. (1991) International Marketing: a Global Perspective, Addison Wesley Jain, S. (1990) International Marketing Management. 3rd ed. Boston: PWSKent March, R. (1990) Honoring the customer: marketing and selling to the Japanese. New York: Wiley Albaum, G., Strandskov, J., Duerr, E. & Down, L. (1989) International marketing and export management. 2nd ed. Harlow: Prentice Hall

Shelfmark: 658.84

IUC University of Portsmouth Program

Books Catalogue

Hollensen, S. (1989) Global marketing: a market-responsive approach. London: Prentice hall Czinkota, M. & Ronkainen, I. (1988) International marketing, The Dryden Press Keegan, W. (1989) Global marketing management. 4th ed. New Jersey: Prentice Hall Paliwoda, S. (1988) International marketing, Heinemann professional Publishing, Starr, M. (1988) Global Competitiveness. New York: W.W.Norton Terpstra, V. (1987) International Marketing, 4th ed. The Dryden Press, November, P. (1984) Practical marketing in Australia, John Wiley Doyle, P. & Hart, N. Case studies in international marketing, London: Heinemann

Shelfmark: 658.84