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Price competitiveness
Tweeters Customer
E/L Tweeter Lechmere Circuit City Total Market 0.00 0.29 0.13 50%
Consumer Behavior
Eliminate the need for extensive, price -based search Break the wait for a sale buying mentality Create positive word-of-mouth APP is relative complex, difficult to communicate via media Sales people are more likely to have fully explained APP to someone who has previously purchased a product at Tweeter Someone who has purchased an item at Tweeter stands a chance to receive an APP check, gaining first hand experience with the process People who purchase an item at Tweeter end up on Tweeters direct mailing list and receive product catalogs that reinforce the process of APP APP is effective at converting potential customers who happen to be visiting a Tweeter location.
Cost?
Customers (behavior): how do they buy? How does APP affect the
buying process? Who are their customers? Who should be?
Company (Costs): how much does APP cost? Is it worth it? How
does APP affect Tweeters brand image?