Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
According to Encyclopedia as on 2010 more than 200 countries finds that there are 1.67 billion Muslims of all ages living in the world today, representing 23.4% of an estimated 2012 world population of 7.09 billion. In our country 90% of the total population are Muslim that is 1.4 million. Not only is the Muslim population a significant percentage of the global population, the market for shariah-compliant products or services totals USD$2trillion annually and is growing rapidly. As Muslim countries develop, there is an expressed need to develop and market their own brands to the rest of the world. Additionally, there is substantial interest amongst non-Muslim companies in how to enter and penetrate this global market, which spans many industries, including finance, food and beverage, cosmetics, healthcare, pharmaceuticals, logistics, tourism, fashion, and others.
Objective
In our country there are more than 1.4 million Muslims are living today. The demand of Muslims is to establish or expand halal products in the name of Islamic brands in the sector of financial, food etc. Although some atheist are strongly opposed to develop Islamic products/ brand in our country. But large section of Muslim community in our country is a keen interested to develop products & services in halal way, fulfilling needs of day to day life. The meaning of the word Halal is: "Permitted, allowed, authorized, approved, sanctioned, lawful, legal, legitimate or licit."When used in relation to food or drink in any form whatsoever it means that it is permitted and fit for consumption by Muslims.For a food or drink to be described as Halal, it must conform to the Islamic dietary laws as specified in the Qur'an, the Hadith (sayings) of the Prophet Muhammad, his Sunnah (tradition), and in the fiqh (teachings) of the Islamic Jurists: Hanafi, Shafi'i, Malki, and Hanbali, products that satisfy all of the above, therefore approved products are acceptable to all Muslim denominations. To provide in order to have a sustainable business serving the Muslim consumers market in our country in the below sectors.The Islamic Business section has 3 key sections: 1. Islamic Finance Industry Focusing on providing industry trends, requirements in terms of knowledge and human resource, and product structure. All beneficial knowledge to practitioners and consumers across the globe irrespective of faith. 2. Islamic Business Management This section covers thought leadership in incorporating Islamic ethics and Shariah compliant governance with cross-industry best practices in day-to-day business management. Focus is on:
Strategic & Sustainable Business Planning Identifying and implementing Sustainable Business Practices Importance of Brand Marketing Public Relations and its importance in Islamic Business Management.
3. Halal Industry This section focuses on the key categories that are upcoming in the halal category and is led by a team of contributors from across the globe. The aim of this section is to highlight the business and marketing opportunities, provide category and country specific information (by providing access to experts located around the globe) as well as help sharing best practices covering regulations, governance and financing of halal business ventures. We are concluding that halal / Islamic brand in our country is big business. Spanning from food, to fashion, to finance and pharmaceuticals, more and more organizations, medium sized businesses and independent entrepreneurs.
For e.g. In Malaysia, the usage and acceptance of Islamic Finance retail products is higher amongst non-Muslims than amongst Muslims and the penetration of Takaful {as a financial product} amongst the Muslims is still abysmally low). Strategically, the ethical values of the brand would have to be expressed through: 1. Employees: Projecting the brands culture (and experience) to all stakeholders including intended consumers. This would involve ensuring that the brands mission, vision and culture is clearly communicated and comprehended through employee levels. More specifically the work culture or This is how we do ithas to be spot on in terms of delivering the right brand experience to the stakeholder. 2. Communication: The brands communication has to be from the Islamic ethics perspective in terms of imagery, association, and tonality. It has to address the targeted stakeholder and not be a one-size-fit-all approach and clearly show the individual and social benefit that the brand usage brings.
The Muslim consumers seek reassurance that any brand offer from an organization is not just a marketing ploy. They want to feel that the brand genuinely understands and empathize with Islamic values in all aspects of their operations. Towards this, communicating transparently and providing a beneficial and meaningful brand experience will enable a brand to reduce and control risk to a great extent in marketing to the Global Muslim Community.