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ave you ever thought about hosting a shooting school at your shop or at your local club range? More and more dealers are doing so these days in an e ort to improve their customers knowledge and generally improve their business. With more coaches available today than ten years ago, the shooting school is a very viable approach to improving your image and stimulating your business volume.
Many coaches provide Instructor Certi cation for either the National Field Archery Association or the National Archery Association. ese types of schools use the curriculum manuals from the NFAA and NAA as their guide. e basic level certi cation course is about eight hours long and involves learning how to teach beginners how to shoot. EVALUATION: e two- or three-day schools focus on shooting improvement and begin with digital picture evaluations of each shooter. Following that, the instructor should give shooters a written plan to improve their form, for instance, which step of form they should work on rst, then second, etc. and how to make those corrections. Following that, videotaping can be used to evaluate and highlight smooth transitions from step to step. An after video can give the coach a chance to speak to the shooter on tape, reminding him or her of the form steps that need to be improved and how to improve them correctly. at way, the shooter can watch and listen to the video over and over. Keep in mind that you only remember about 30 percent of what you hear during a lecture setting. You remember 70 percent of what you see demonstrated and/or do during a lesson. ( ats why we math teachers insist on our students doing math during every class.) PRACTICE: Another valuable part of any school is learning how to practice. Its not enough to know what form step to work on. You must know how to practice in order to make the improvements. ere are a number of techniques
The Sport Shak fronts US Route 169 in the great little town of Winnebago, Minnesota. Its easy to nd and has plenty of shooting lanes inside, along with an equipment repair area and showroom. Im very familiar with US Rt 169 because I bowhunt within sight of it in southeast Kansas.
A shooting school provides lots of shooting time where archers practice at close range, consciously focusing on correcting and/or improving a single form element. The instructor should be nearby so he/she can give appropriate instruction, ensuring that each and every shot is executed correctly. Sport Shak owners Mark and Melinda Franklin are understandably proud of their archery business. They have a very loyal group of local archers who depend on them for sales, repairs and a great shooting space. Hosting their rst shooting school was an important step to building the Sport Shaks reputation as an area leader in archery.
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Following the initial digital photography of each student, much of the next two hours of my shooting schools are devoted to de ning terms like back tension and full-draw-position. Once a common language is established, we can begin building the steps of shooting form that produce proper full-draw-position and enhance back tension execution. With a form model established, we can then view each archers pictures and make a sensible plan of correction.
besides blank bale shooting to use in practice in order to make the corrections permanent. TUNING: I nd that many of my shooting-school students need some adjustment to their bows. Mostly its an adjustment to their draw length but others need peeps, rests and release aids adjusted, to mention a few. RELEASE DYSFUNCTION: Some of your customers have that dreadful thing called target panic and need to know how to get rid of it. I prefer to do this one-on-one but some class time can be spent discussing the adaptations needed to overcome any problem. After that, its up to the individual to make the sacri ce needed and do the practice required. is is how we keep people in archery and enjoying it more. SHOOTING PRACTICE: An actual practice session needs to be part of any school. Instructors want to see their students begin their form corrections and assist them in making the transition from old to new. In fact, mixing practice sessions with classroom presentations is what I nd works best. Most shooters nd that working on a new part of form is very tiring and short shooting sessions give them time to rest and, thereby, make the most of their shooting time. MENTAL GAME: If time allows, many coaches will work with the concepts of the mental game. Although most of the shooters I encounter in school want this rst, they tell me that their mental game is their big weakness. In most cases, though, I nd that they have one or more form weaknesses and those must be remediated rst before the mental game can help their scores. I might add that they realize that once the form steps are presented to them. DETAILS: roughout the school sessions, a host of small bits of information can be presented. ese come up in the numerous questions that arise as the instructor covers the major topics of the school - concepts like nocking point, loop design, string materials, etching, draw length, limb and bow design and many more. Most instructors are careful to not get into story-telling sessions, which can take you far away from the task at hand.
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Looking carefully from behind the archers elbow, we can quickly learn if the bows draw length is set correctly for him or her. To properly use your back muscles, your elbow and forearm (as seen from above the archer) must be positioned in line with and behind the arrow. This allows you to transfer the holding force from your arm into your back muscles and avoid the inconsistencies of holding with your arm. In this archers case, we made a small increase to the draw length so her elbow could rotate just a little bit more into proper full-drawposition.
WHEN SHOULD YOU HOST A SCHOOL?: Obviously, dont host one during hunting season. Even the coaches are hunting and wont be available. Ive done schools in all months except hunting season, so those are all ne. December, January and February are very good months as most shooters are working on form then. In the northern U.S., most are shooting indoors while many in the South are practicing form outdoors in preparation for spring 3-D tournaments. April and May also seem to be good months, as many are preparing for the major outdoor tournaments and are willing to invest some time and money into their form development. e bottom line here is what suits your shooters. If you have the interest, then schedule a school. Dont let the time of the year hold you back if you have the interest; call a coach and set one up! And dont ask a committee of shooters, because they will never agree; you wont please everyones work schedule. Make a decision and go for it. WHAT ELSE IS REQUIRED OF THE HOST?: You may have to help with the videotaping. Youll need a monitor for
Using the front view of an archer, we can determine if his or her shoulders are level, if the bones of the bow arm are in line, if the chin is level and if the holding elbow is at least as high as the arrow line. The release hand and bow hand are also visible, as is the stance.
viewing the tapes and/or digital still pictures taken during the school. Youll also have to help make adjustments to bows and other accessories. Imagine having 15 shooters in your shop for a full day and what they might need if theyre learning new form. Youll be very busy!
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A close-up picture of the archers bow hand shows any tension that might be present. Its essential that the hand be completely relaxed so that when the bow string is released and moving forward, the bow hand does not impart any torque into the bow handle. I nd that 99 percent of my students need to improve their bow hand everyone has at least one common correction to make.
and will be coming back to you for help. You will be seen as a knowledgeable resource for their shooting needs. Terry Wunderle always insists that the host take the course for free so he or she has at least the same knowledge level as the students taking the course. 4) CORE SHOOTER GROUP: ose that attend will develop that unity I mentioned above. e neat thing for you as host is that your other customers, those that didnt attend, will see the group that did as the core of knowledge in your shop or club. ey will go to those shooters and learn what is right. ey will also get stimulated to shoot more and participate in the next school, should you decide to host another. You have to be the group leader in this and make sure that the core group is sharing information and not keeping it secret as a way of holding power over the others. 5) SHOP IMAGE: Besides you being seen as a knowledgeable resource at your shop, your shop will gain the reputation of being the leader in your area. It will be the place where archery is happening. I cant imagine people wanting to stay away from it at that point. If they want to get better at shooting, they will seek out those who frequent your shop to learn what they have learned. 6) BUSINESS INCREASE: My friends Les and Gail Wynn from Right-On-Target Family Archery, Waynesville, NC, have hosted four schools over the past three years. After each one, they nd an increase in their sales. Some of it happens the day or weekend of the school but most happens during the following weeks. ats when the attendees will want to try di erent accessories or even a new bow. By three weeks later, others will have gotten the word and will show up to try a few new accessories or to learn some new technique. ats when you can gauge if there is enough interest to host another school some six or eight months later. 7) MORE ARCHERS: Consider that if your clientarchers get educated a little, they may stay in the sport longer. ey would know how to cope with the little things that frustrate all of us, get through them, stay in archery for a long while and bring others in to join them.
Good teaching and coaching involves lots of listening on the part of the coach/teacher. Archery is a feel sport and to know what the archer is feeling, I have to listen to him or her describe whats going on during the shot.
scores. I would try to help the best I could but I didnt have all the answers. I read your books and viewed your website and noticed you put on shooting schools at pro shops, so I asked everyone if they wanted to do it and with an overwhelming yes, I made the phone call.
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How did you learn about who to contact? I checked websites online and made my decision from there. Do you have any certi ed coaches in your area? Not that Im aware of but it sure would be handy to have a few nearby or at least in the state. What level of business did you have from the school attendees before the school? Most of the shooters were pretty loyal and bought most of their stu from me. Most of the shooters enjoy target archery, so they would buy mostly what I was shooting; what I liked and used, they would buy also. How did that level of business change after the school? We sold a lot of hinge releases, especially the TRU Ball Sweet Spot 3 and a lot of the shooters wanted their bows balanced on the Pro Balancer. I took the balancer with me to a shoot and it Physically correcting an archers position is part of archery was a big hit. I also spent a lot more time giving instruction to coaching. In this case, I am helping the archer feel the correct those that attended. ey were always wanting me to check form elbow position so she doesnt allow her elbow to drop too low and wanting me to help them with the form issues you had writ- or over rotate. Be sure to discuss this aspect of archery coaching with your students before you begin some folks may preten on their correction plans. fer not to be touched. Has that connection continued over the six months since the school? Yes. ey also tell their friends and that has helped with business. Seems to make the store more credible and has garnered more interest in hosting another school. What student comments did you hear from the school participants during and after the two days of the school? Most of them said, is is a lot of fun. I think this is going to help. Later, most were saying, is helped me so much with my form. Its nice to have form presented in steps so that it is simpler. What student comments have you been hearing in the months since the school? I continue to get these comments: Im really starting to get this back tension thing gured out. If I can attend another school, Id like a little more advanced training. My scores have really improved. I try to shoot my thumb trigger but I always go back to my hinge because Im more consistent. Be sure to let me know when you host another school. Mark, as host and dealer, are you seeing continued student progress in the months since the school? I believe so. Sometimes they will need a little reminder, though. I do have a few that have a little trouble with the back tension when they are shooting long distances or up and down hills and I have to remind them to set up like they are shooting 20 yards indoors but with a slight bend at the waist. Its an extra form step that they will forget many times. What other comments do you have about the school? I thought the school was a huge success. One of your students nally shot his rst 300 on the NFAA ve spot last week. e Sports Shak had ve MSAA grand champions this year, more than any other club or pro shop in Minnesota and all attended your school. I look forward to hosting another school this winter. We may have to do more than one as Im getting a lot of interest. Like I said earlier in one of your questions, everyone is seeing the success of the shooters at my shop and they want to emulate that success and they always say, Let me know when you have another school. I know the following three coaches travel and o er shooting schools. Bernie and Jan Pellerite, 1600 Reynoldsburg New Albany Road, Blacklick, OH 43004 Business Phone: (614) 322-1038 Terry Wunderle, 5928N CR 3000E, Mason City, IL 62664 Business Phone: (217) 482-3670 Larry Wise, RR#3, Box 678, Mi intown, PA 17059 Business Phone: 717436-9168 Hosting a shooting school may seem like a daunting task but its worth the work. Everyone gains when you educate your shooters. Call the folks above or get to know other certi ed coaches in your area. A good starting place might be using the contact list at right provided by USA Archery. Apart from hosting a shooting school, you may nd a coach that can teach regular shooting classes on your range or who wants to o er lessons there.
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Last Name
Shiell Bennett Crabtree Granville Gunn Pian Votruba Yamaguchi Yee Bennett Bingham Bra Broder Burnham Capps Carpenter Cerimele Chan Chia Chia Chia Conley Cyin Densmore Domae Donathan Downey Dragan Dyer Gierlich Grossman Hauser Hoberg Holstein Johnson Kaspert King Lieu Lindsay Mahmoud Mans eld McHuron McIntosh Mills Moore Morehouse Ng Nitta Paguia Parchaso Powers Redding Richter Saunders Schneider Schroeder-Kaspert Shaw Sullivan
First Name
Steve Eric Rhonda Kari Jill Carmen Robert Edward Gary Steve Jim (james) Robert Joseph Mike Michael Steven K. Richard Frank David Sharon Victor Keaton Rick Barbie Rho Terrance Aletha John David Franklin Bob Richard Jeep Kurt Gary Keith James Brian D Dennis K. Stefanie Tarik Chadrick David Jim Tem Robert Carolyn Tony T. Stephen Kent Reynaldo Francis Nathaniel Micque Brent Oliver Israel Tori Jerry John
City
State
email
sshiell@pwscc.edu ericbennett.az@gmail.com archeryladyrc@aol.com kjarchery@yahoo.com ladyarchergunn@gmail.com rpian@cox.net mysticvot@yahoo.com gy y sh@cox.net syarchery@gmail.com archeryjim@cox.net rbingo@gmail.com boltsmyth@exite.com mikieb1@verizon.net mburnham1@earthlink.net skc347@yahoo.com richardcarpent@hotmail.com fcerimele@gmail.com Dchan@goldengatejoad.com chia.archery@gmail.com kchiarcher@gmail.com xtreme.archery@yahoo.com coach.bmc20@gmail.com archeress@cox.net Terry.Domae@gmail.com aletha.donathan@scc.com johndowney@sbcglobal.net daddyodragan@yahoo.com franklinw_d@att.net mojavearcher@msn.com longbowhh@yahoo.com jhauser@usc.edu khoberg@ieee.org gholstein@dolphin-sys.com kjohnson007@cox.net misasai@yahoo.com brian@wildernessskillsinstitute.com dlieu@me.berkeley.edu stefanie.lindsay@yahoo.com tmahmoud05@yahoo.com chadrickmans eld@yahoo.com dmchuron42@hotmail.com bitbanger@earthlink.net temills@pacbell.net moorerobt@surewest.net morehice@hotmail.com tony@cupidsgatearchery.com snitta@socal.rr.com renepaguia@yahoo.com parchaso@usgs.gov Powersbros@yahoo.com micque@comcast.net richter.brent@yahoo.com bowcoach@ca.rr.com cis2@san.rr.com t4alba@aol.com scsjfs@gmail.com John@dwanta.com
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Rowe Ruth Ryder Bob Wenzel Mary Wenzel P. Jerry Werner Keith Fleury John Pelkey Ronald Steenblik Jan Burrows John Caufman Steve Cook Karin Cook Robert Owen Brad Roop Doug Tillotson Cathy Uyemura Y. Michael White Kent Benade Nico Carrington-James Sherra Colclough omas Fairhall Lynne Fong Je Kai Howells Ray Irvine Trevor James Alec Knaack Rainer Koini Martin Lacitis Roberts Loh George Lopez Jose Luis Martinez Morin Jacques-Andre Moro Mariano Nair Subhashchadra Andheri Oosthuizen Juan Rae Daniel Rampello Maurizio Saiz Luis Angel Carcena Schneller Rita Schneller Rachael C. Schneller W. Bruce Uusmaa Anu
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Editors Note: Larry Wise is available to conduct one- and two-day CoreArchery Academies on shooting form. Reach him by email at larry@larrywise.com or call him at (717) 436-9168. Larry has completed his new DVD, titled Core Archery Back Tension: De ned and Demonstrated. e DVD is available at www.larrywise.com for $19.95. Check out past articles by Larry Wise at the twin web sites of ArrowTrade. Use arrowtrademag.com for high speed connections or see arrowtrademagazine.com for PDF downloads of articles.
Somehow, some way, when I left Winnebago, this young archer still had my release aid in his quiver. I dont know how he talked me out of it but he did! I guess Ill have to pardon him from his crime because hes been shooting 60-X rounds at 10 yards with it since then and winning lots of tournaments. His challenge this next year is to take that good form he has and produce high scores at 20 yards. Good luck, Conor.
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