Beleive in the best

FACULTY DECLARATION
This is to certify that Jitendra Kumar the student of "SPRINGDALE COLLEGE OF MANAGEMENT STUDIES, PILIBHIT" has under taken his project work under my guidance. His survey Titled - A Critical Survey On B.P.L. This survey has undertaken for the partial fulfilment of the requirement for the award" Bachelor Of Business Administration". This is further certified that to the best of my knowledge. This work has not been submitted else when for the award of any degree and has not been published for any purpose to the best of management information collected through this survey work shall be used only of the research purpose. DATE : RAJIV JOSHI FACULY Pilibhit MEMBER, S.C.M.S.,

Beleive in the best

PREFACE
The great English Dramatist, Shakespeare rightly said that, world is a stage, the life is a drama and every body is playing his/her role knowingly with different levels of expertise. But with continuously changing environment which has thrown the people in a ocean of advancements, relating to technology, social environment, cultural conditions, economy and so on. This life has taken the form of a typical drama which has to be played under an environment of uncertainly and thus leads to a multiple of tensions. In order to play his/ her role efficiently and effectively some means of recreation and essential for the people to overcome the tensions and exertion caused by heavy workloads and tight schedules for the people. From time to time these modes of recreations has been changed with the respective technological advancement. When we steeped in 20th century, the scientific age of our civilisation was started and we got electricity which is termed as the eyes of science. Electrification of recreation was so began and gave rise to various modes for recreation like Radio, Slides, Gramophones, Cinema and Television. In modern life Television has occupied a very important place because it emphasises on almost all the spheres of life educational, social, political, moral etc.

Beleive in the best

(TABLE OF CONTENTS)
ACKNOWLEDGEMENT PREFACE
Chapter - I Chapter - II Chapter - III Introduction Company Profile BPL : An Introduction Main Constituents of the group Indian Economic Reforms Liberalisation and Globalisation of Indian Economy MNCs: An Introduction Statement of Objective Significance of Objective Research Methodology Data Analysis & Interpretation Tabulation of Data Graphical Representation Chapter-VII Findings Chapter - VII Conclusions And Recommendation Chapter - IX Annexure : Questionnaire Growth of the group BPL Network Limitation

Chapter - IV Chapter - V Chapter - VI

Beleive in the best

Beleive in the best

BPL - AN INTRODUCTION
In 1961, T.P.Gopalan Nambiar, at time a non- resident Indian working in England, nursed vision. A vision to Pioneer the manufacture of Superior quality electronic products in country. This vision become a reality with the setting up of country's first factory for the manufacture of hermetical sealed Precision Panel meters in an industrially obscure Place, Palghat, in Kerala. Thus a tradition of first emerged, along with commitment to quality in several product area like electrocardiographs, patient monitoring systems, electronic stencil scanners, carrier communication equipment flat square tube colour television, critical components for colour television, critical components for colour television and so on. Today, with more than 30 years of experience, BPL has solidly established its position in the Electronic Industt. Its spectacular growth is reflected in its modern and comprehensive manufacturing infrastructure that harnesses the power of superior technology to mass produce quality Products. The BPL Group concentrates on eight Product areas viz. computers communications, components, instruments (Industrial, medical & measurement) office automation, consumer electronics, home appliances & refrigeration.

Beleive in the best

MAIN CONSTITUENTS OF THE GROUP

BPL Limited BPL Systems & Projects Ltd. Electronic Research Ltd. BPL Sanyo Ltd. BPL Sanyo Technologies Ltd.
BPL Finance Ltd. BPL Sanyo Utilities And Appliances BPL Engineering Limited Dynamic Electronics Ltd.

Beleive in the best

LIBERALISATION AND GLOBALISATION OF INDIAN ECONOMY

In 1991, the Govt.. of India announced that they would follow the policy of economic liberalisation to tide over the payment crises and also to gradually integrate the Indian economy with that of the world to achieve rapid rate of economic growth. What we do not know is whether this sudden change of economic policy is based on the wisdom of our leaders or due to the pressure exerted by World Bank and the International Monetary Fund before granting any further loan to tide over the payment crisis. When the Indian economy opened up it was a fish which has been swimming in an aquarium has been thrown into a ocean. There was not only an environmental change faced by the Indian economy but also a diverse structural change. We are perhaps the only, economy in the world where modernisation, liberalisation and globalisation were exercised simultaneously. Now it is very necessary to understands that what does this economics liberalisation mean ? "Economic Liberalisation refers to reducing or removing the barriers for having free and fair trade among the countries." In one single sentence it announces that the licence raj is now over. With the introducing of Liberalisation and globalisation policy, we follow the theory of foreign direct investment. According to this theory FDI consists of Capital, Technology & Management.

Beleive in the best

i.e. FDI = Capital +Technology +Management

MNCs AN INTRODUCTION

A multinational corporation is company is a company that manages, owns and control production facilities in several foreign countries. An expert group of the United Nations defined multinational cooperation (MNCs, as they are popularly called) as those enterprises which own or control production or service facilities outside the country in which they are based. Very often, the basic characteristics of an MNC are:

12-

3-

It operates on the basis of internationally owned assets. It is concerned with international transfer of distinct, but complementary, factor, inputs not merely equity, but also knowledge, interpretership and sometimes goods and services of a varied kind. Resources are transferred, but not traded in according to the traditional norms and practices of international trade.

Beleive in the best

STATEMENT OF OBJECTIVE

To study the impact of Multinational Brands of Colour T.V on.

Bareilly T.V. Market.

Comparison of customer's attitude towards BPL & MNCs T.V. Why are the customer's shifting, if so, towards foreign Brands.

Beleive in the best

SIGNIFICANCE OF OBJECTIVE
The field of consumer electronics, especially television, in our country has got tremendous changes in the last few years with the arrival of a number of Multinational Corporations in this field. The brands viz. WESTON, CROWN, TELEVISTA, BELTEK etc. which were very popular few year ago in the country are now wiped out and their place is taken by known foreign brands like SONY, TOSHIBA, SAMSUNG, LG etc. In this harsh market condition the only few national brands have got success in keeping themselves in the market, BPL in one such Brands which is catering the need and desires of Indian user to a considerable extent and is competing with these technologically advance Multinational brands successfully. Thus a study is undertaken to analyse the impact of multinational brands on BPL and to determine the possible measures those can be taken by BPL In Pilibhit city so as to become a leader in the colour T.V. market in PILIBHIT.

Beleive in the best

INTRODUCTION
Twentieth century is consider to be the age of science. Science has done wonders in every aspect of life Electricity which is called the eyes of science has given birth to Television, Radio, Cinema slides, Gramophone etc. which are important means of recreation for young and old alike. In modern life Television occupies a very important place because it emphasizes on almost all spheres like educational, social political and moral etc. If we seek to spread light on past when Mugal rules was going on. The king and his people liked to enjoy with flying kite, Kabuter Bazy, Elephant Race, Dangal Cock fights and to see Muzra etc. These were the ways for entertainment. After some time, the trend was slightly changed people preferred to see Nautunki, Kathpuatali dance etc as we know that the recreation in very necessary in human life. Rising SUN of twenteeth century came with new and sharp sun shine with the help of science. Science gave us "Cinema" which was a miracle in the field of entertainment. The cinema is combination of many arts which aims to entertain and teach us. It has became an important organ of past as well as model civilisation.

Beleive in the best

Science was not still. It again come in the motion and give us a magic box. what was this ? This was not any other thing but in fact it was Television. Really it is most modern gift of science which help us to educate and recreate in a better way. Television has may benefits. Our life style has been totally changed with the involvement of Television, it become like a family necessity in each and every home, initially there were only few companies in Indian Market Like "CROWN", TELEVISTA etc. In that duration only back & white. TV. was avail-able in India. Coloured Television introduced in Indian Market. That was glorious moment in our life which gave us new direction in human life. It lured more people to purchase and make a necessary part in each and every houses.

Beleive in the best

Chapter-I
INTRODUCTION & COMPANY PROFILE

Beleive in the best

Chapter-II
BPL : An Introduction & Main Constituents of The Group

Beleive in the best

Chapter-III
INDIAN ECONOMIC REFORMS LIBERALISATION & GLOBALISATION OF INDIAN ECONOMY MNCs :- An Introduction

Beleive in the best

Chapter-IV
STATEMENT OF OBJECTIVE & SIGNIFICANCE OF OBJECTIVE

Beleive in the best

Chapter-V
RESEARCH METHODOLOGY

Beleive in the best

Chapter-VI
DATA ANALYSIS & INTERPRETATION TABULATION OF DATA GRAPHICAL REPRESENTATION

Beleive in the best

Chapter-VII FINDINGS

Beleive in the best

ChapterVIII
CONCLUSION & RECOMMENDATION

Beleive in the best

Chapter-IX
LIMITATIONS

Beleive in the best

Annexures
Questionnaire Growth of the Group BPL network

Beleive in the best

The large No. of respondent i.e. 38% have income between

500010000 which is followed by 35% of 10000-15000,20% of up 5000 and 7%of above 15000. 1. As per the data obtained, around 60% respondents possess National brands out of which 35% have BPL which shows that it is a leading national brand. Further the rest 40% share is distributed among MNCs like Sony, LG, National, Thomson, Samsung and Sharp etc. 2. As far as the source of awareness is concerned, the most effective source is television with a share of 80% and is followed by magazines with a share of 52% moreover, hoardings are effective to the extent of 16% followed by other media like danglers, billboard, news-paper and transit media etc. which are effective to extant of 12%. As shown in the data table 30% respondents prefer BPL while 19% prefer other National Brands. The over all preference for multinational brands is 51 %. It depicts that while the share of BPL is 35% at present but the preference for it is only 30%, moreover, the existing share of multinational brands is 41 % but the preference for it is 51 %.

Beleive in the best

It shows that the share of BPL may come down due to increasing preference for multinational brands among the users. The other national brands will also follow the same path as that of BPL because the preference for them is only 19% while the existing share in much more than it i.e. 24%

Beleive in the best

Tabulation of Data
Question Sex Age Occupation Income Level (P.M. in 000) Existing Brand Awareness Source Attractive Features of BPL Consumer Preference Responses and % of Responses Male 80% Female 20% 15-25(26%) 25-35 (35%) 35-45(24%) Above 45(15%) Student Servicemen(25%) Other (9%) Businessmen(36 %) (30%) Below 5 5-10(38%) 10-15(35%) Above 15(7%) Sony (7%) LG(8%) BPL (35%) Sharp National (10%) Samsung (7%) Other (24%) (4%) T.V. (80%) Magazine(52%) Hoarding (16%) Other Media (12%) Quality (28%) In Picture(4 Sound (20%) Colour (35%) 5%) Durability (4%) Technology (4%) All (4%) BPL (30%) Other Brand (19%) Multinational Brand (15%)

From the above data table the following interpretations can be drawn: The difference between the sex percentage is because of the reason that males could be easily contacted and more cooperative during the inter views. In the survey 26% respondents belong to 15-25 age group 35% belong to 25-35 age group 24% belong to 35-45 age groups 15% belong to 45 and above age group. The respondents which were personally interviewed during the survey were students 30% business man 36% serviceman 25 & others, which include professionals like C As, Advocates etc. & Housewives are 9 %.

Beleive in the best

FINDINGS
It is clear from the tabulation and graphical representation that what ever be the age group of what ever be the income of consumer, they prefer multinational brands of colour T.V. more as compare to the BPL or any other national brand. It is clear from the data that young people and the people who have income mostly prefer multinational brands. The reason that I found is that most of the respondent prefer multi-national brand because of their better quality though they don't say that the quality of BPL or any other leading national brand is bad but they think that it is not as good as that of multinationals. Thought the most of the respondent don't have experience of multinational yet believe in this hypothesis that multinationals brand are betters. This is due to general tendency of Indian that they always think that the foreign of any thing is always better than Indian Brand.

The reason for lower percentage of multinational brands in lower income group is that they these think these are costly and they can not afford it but this is not true. Only few multinationals are offering high price items not all. The company like AKAI offered a colour T.V. on a price lower than that of many of the national brands. They also render many of the attractive offers to customers such as exchange often, a small T.V. free with a big

Beleive in the best

one and so many other of the same type. So slowly and slowly the potential customer is knowing the truth and is being attracted towards multinationals. Every respondent is equally agreed that colours T.V. are durable product. No body are interested changing of colour. T.V. they always buy it at least for fifteen year so the matter of price is proved to be the secondary to them. They want buy a better quality product ever through it the price of that product may be quit high since the Indian market is the market of middle class that s the reason each multinationals company try to produce on offer colour T.V. which is suitable to that class of society, this is that class of society which always try to push themselves to reach to the higher class of society and they always try do that what has been by upper class of society. They are highly influenced by the upper class of the society i.e. higher income group. It is already show that higher income group in very much effected by multinationals brands instead of national brand. This higher percentage of respondent preferring multinationals are always more that nationals brands in each income group. As per the data analysis it is class that the BPL energises a sole leaders in the field of colour television among the national brand of colour television. Though the data analysis provide the happiest moment to the man-agreements of BPL but if deeply analysis we find that the

Beleive in the best

position of BPL is not so strong as shown by the data analysis the large of its customers we attached towards multinationals brand. Today consumers are very much attached towards promotional schemes, this is the reason that AKAI & VIEDOCON offered so many promotional scheme attract to attract the potential customers and it is the fact that either the person show.

Beleive in the best

as not they are always attracted towards these scheme. During my survey work I found such customers who come to the dealers shop and just ask for the T. V.'s which offered some scheme. This is the only front where the BPL.

The other reason for its leadership is that BPL is the first company which produces fully indigenous colours T.V. with in the country. It's distribution network is very effective and it has factories in different part of the country. The other reason for its largest market share among the Indian manufacturer is that so many of customers consider it as a multinationals be-cause its owners were previously established in Britain and when they come in India. They started manufacturing different product under the same brand name "British Physical Laboratories" which is further established with the brand name of BPL.

Beleive in the best

CONCLUSION & RECOMMENDATIONS

The analysis of data shows that all the respondent irrespective of their age group and income group awareness are BPL colour T.V. for most of them the effective sources of awareness are T.V. & Magazines but hoarding are not developing the brands awareness to the considerable extent. So hoarding must be increased and modified as they can contribute a lot to the favourable purchase decision. Among the national brands or colour T.V.s BPL is dominating at present and various features of BPL viz. colour, Picture durability design and outlook and Technology are attracting the potential customers and they are sufficiently satisfied with all these features except few dissatisfaction regarding sound system. Even then their preference is any multi-national brand in most of the cases. Moreover, the analysis emphasises that the respondents who belong to the age group of 15-25 are above 45 yrs., income group above Rs. 15,000 per month are showing their performance only multinational brand. The reasons for this behaviour may be the increase in per capital income, change towards advance foreign culture and technology. BPLs dominating Position among national brands in the city may be due to its image of being a Multinational, as the customers are confused due to its collaboration with SANYA of Japan for manufacture of some product. Therefore in order to complete successfully, BPL can collaborate with SANYA for few models of colour T. V.'s also which it is not producing so are regarding availability, most of the respondents have a wrong opinion of it being available only at BPL Gallery, which shows that the other dealers are lacking in advertising themselves. SO the company should come forward for advertising themselves. So the company should come forward for advertising of these dealers collectively. After sales service is satisfactory in most but the respondent have a negative opinion about the services provided by BPL Gallery at Pilibhit which may publicise it as poor in after sales services. So

Beleive in the best

the BPL should immediately take corrective measures so as to improve the service of BPL Gallery.

Beleive in the best

BPL LIMITED
BPL Ltd. the parent company of the group, was incorporated in 1963, in technical collaboration with BPL (instruments) Ltd. of U.K. Intensive in house development and technical tie ups with international brand leaders, like Sanyo of Japan widened the product range made BPL a force to reckon with in the Indian electronics industry. BPL SANYO LIMITED A joint venture between BPL and Sanyo of Japan, BPL Sanyo was incorporated in 1963, for the manufacture of video Deck mechanism and other critical components for video cassette recorders. The Plant is located at Banglore. BPL SYSTEM & PROJECT LIMITED BPL systems, a subsidiary of BPL Ltd. was established in 1975 to take over the carrier communication division of BPL. It is engaged in the system engineering of Power line carrier communication equipment and manufactures related Products like wave traps and telephone exchanges. Starting with electromechanical exchanges the Product line was updated with the latest microprocessor based electronic PABX. BPL system also serves vital areas of Power Transmission and distribution by integrating telemetry and supervisory control systems.

Beleive in the best

ELECTRONICS RESEARCH LIMITED Electronic Research Limited, a member of BPL Group, was established in 1972 for the manufacture of electronic components. The Product line widened to include a range of relays, besides Polarised telegraph relays, Professional grade switched, Panel meters and multimeters. The company has recently diversified into the manufacture to critical components for B&W television, such as deflection yokes, fly back transformers and electronic turners. BPL SANYO TECHNOLOGIES LIMITED Established 1982 and earlier known as BPL Electronics Ltd, BPL Sanyo Technologies is engaged in the manufacture of a wide range of state of the art Radio Cassette Recorders, both for the domestic and the international market. The Company manufactures most of the critical components in house include audio deck mechanism. BPL SANYO UTILITIES AND APPLIANCES LIMITED BPL- Sanyo utilities and appliances limited, a member of the BPL Group, was incorporated in the year 1989. It manufactures a wide range of while goods (home appliances) such as Washing

Beleive in the best

machines, Microwave Ovens, Vacuum Cleaners, electronic iron, etc.

Beleive in the best

LIMITATIONS
The sample choose on the basis of convenience & judgement
sampling might not have been the true representative of the universe. Though every care has been taken to make it most representative.

The house wives generally had not filled the questionnaire

themselves and asked their children or husband which may cause a deviation in the results as the administrators always play an important role in formulating the purchase decision.

The respondents might not have disclosed their income exactly

due to multiple of reasons and it might have led to an inexact interpretation.

The possibility of based factor could not be eliminated as the rerespondents were human being.

Beleive in the best

RESEARCH DESIGN As the problem is very well defend and clear, a conclusive research design was used moreover the conclusion was to be drawn on the basis of generalised result, so the descriptive design was selected for the purpose of collecting analysing and interpreting the data obtained, on some specific points. SAMPLING SCHEME AND SAMPLE SIZE The procedure used for sampling was "convenience & judgement sampling" Although the sample chosen by this method has a main draw back of the members not being true representative of the universe, yet for a research to be a completed in such a short time limit, it solves the purpose. The sample size taken for the purpose a research was 100. DATA COLLECTION In order to collect the data from the respondent of some specific points, a nondisclosure, structured, questionnaire was developed on the basis of the results of the pilot study conducted with 13 respondent the pilot study was exploratory in nature and based on this study various question relating to different aspects like variation of brand preference with age group, income group, occupation etc were included in the dichotomous, multiple choice and open- ended question as per the requirement of the research work (the questionnaire is enclosed in the annexes). Secondary data used in the research was regarding the sales of various T.V. brands at Pilibhit and its was obtained by the kind attitude of BPL gallery and various other dealers of National & Multinational Brands of colour T.V. FIELD WORK The respondents were interviewed personally by making calls at houses, offices and shops so as to cover all classes of respondent. In addition to it, various dealers of National and Multinational brands including BPL were also visited and interviewed. TABULATION OF DATA

Beleive in the best

The data so collected was tabulated as per requirement and then interpreted in a way so that the conclusion could be Darwin to give a significant shape.

Beleive in the best

DYNAMIC ELECTRONICS LIMITED Dynamic Electronic Limited, a member of the BPL group was incorporated in the year 1967. It currently manufactures Black & White and colour televisions. Dynamic electronics factory is located at Bombay. BPL ELECTRONICS LIMITED Promoted by the BPL Group in 1987, electronics is engaged in the manufacture of tooks, dies and injection moulded Plastic Components. It was now diversified in the manufacture of new generation Refrigerators, compressors and related components. BPL FINANCE LIMITED Founded in 1979, BPL Finance's area of operations include financing hire purchase, leasing and real estate. BPL ENGINEERING LIMITED BPL engineering limited (formerly electronic maintenance and service company Ltd. LEMAS) was incorporated in the year 1982. BPL Engineering Ltd. is the authorised service centre for BPL, Sanyo and fisher Product. With factory trained technicians, genuine spare parts and on extensive ALL India Service Network, BPL Engineering provides Comprehensive service backup for all BPL produces. Apart from servicing, BPL engineering's manufacturing division's engaged in the manufacture of speakers, degaussing coils, transformers etc. CENTRAL MARKETING ORGANISATION

Beleive in the best

The marketing operation of the group are handled by centre marketing organisation. With four regional offices and several branch and sales offices, a nation wide distribution Network of dealers and service centres, the group is committed to serve its customers. A large no for T.V. brands viz. Crown, Televista, Weston, Beltek etc are popular in the country few years ago. But with the integration of Indian Economy with that of the world has given a no. of multinational brands viz. LG., Sony, Akai, National, Thomson, Toshiba, Sharp etc to the Indian user. These multi-national brands are characterised by the advance technology and a no. of attractive features, more ever the marketing approach behind these brands is very much professionalised than that of the National Brands. All these factors collectively resulted in wiping out of the well known Indian brands of colour TVs. Only few Indian brands viz. Vediocon, BPL, Onida etc are competing with these highly advanced multination brands effectively. With this much of back-ground knowledge a study was undertaken to analyse the impact of MNCs on BPL colour TVs. This study is divided in to " Nine" chapters so as to adopt a systematic approach and to get the authentic result. First chapter deals with the importance of entertainment in human life and the role of television on this direction. Second chapter focuses on BPL group profile.

Beleive in the best

Third chapter consists of an introduction to the economic reforms and gives an overview to the MNCs. Fourth Chapter states the objective of the research and its significance.

Beleive in the best

123456Name Address Sex Male ( ) Age 15-25 ( ) 25-35 ( ) 35-45 ( ) Above 45( ) Occupation Student ( ) Businessman ( ) Serviceman ( ) Others ( ) Income Level Below 5( ) 5-10 ( ) 10-15 ( ) Above 10( ) (p.m. in '000) 7Do you have set ? Yes ( ) No ( ) 8If it is a colour T.V. then the brand name is Weston ( ) Crown ( ) Videocon ( ) Philips ( ) Onida ( ) BPL ( ) National ( ) L.G. ( ) Samsung ( ) Other ( ) 9Who purchase it ? Parent ( ) Yourself ( ) Other ( ) 10Have you heard about BPL Colour T.V. ? Yes ( ) No( ) 11From where you come to know ? T.V. ( ) Newspaper ( ) Magazines ( ) Hoarding ( ) Other ( ) 12Which features of BPL Colour T.V. attracts you the most ? 13If you get a chance to change your exiting T.V. which brand will you prefer ? BPL ( ) Other ( ) 14How you rate the following attributes of BPL Colour T.V. * Price Most Expensive Expensive Satisfactory Unsatisfactory ( ) ( ) ( ) ( ) * Quality Picture Sound Colour Outlook 'Durability *Maintenance Most Satisfactory ( ) ( ) ( ) ( ) Very Good Heavy ( ) Quite Satisfactory ( ) ( ) ( ) ( ) Good Low ( ) Satisfactory ( ) ( ) ( ) ( ) Fair Negligible ( ) Fair ( ) Poor ( ) Wide ( ) ( ) Unsatisfactory ( ) ( ) ( ) ( ) Poor

Just OK

* After Sales Service *Availability

Very Good Good ( ) ( ) Rare ( )

Only at BPL Gallery ( )

Beleive in the best

15Rate the following attributes are according to your preference ? * Price Most Expensive Expensive Satisfactory Unsatisfactory ( ) ( ) ( ) ( ) * Quality Most Satisfactory Quit Satisfactory Unsatisfactory Picture ( ) ( ) ( ) Sound ( ) ( ) ( ) Colour ( ) ( ) ( ) Outlook ( ) ( ) ( ) Durability Very Good Good Fair ( ) ( ) ( ) * Maintenance Heavy ( ) Low ( ) Just OK ( ) Good ( ) Fair ( ) Satisfactory ( ( ( ( Poor ( ) Negligible ( ) Poor ( ) ) ) ) )

* After Sales Service * Availability 16-

Very Good ( ) Rare ( )

Only at BPL Gallery Wide ( ) ( )

Do you want to give suggestions to BPL for improvement of different attributes.

Beleive in the best

SEX OF RESPONDENT
Respondent Responce Male 80 Female 20

Female 20%

Male Female

Male 80%

Beleive in the best

RESPONDENT INCOME GROUP

Respondent Income Group (In Rs. Per Mpnth) Below 5,000/5,000/- to 10,000/10,000/- to 15,000/Above 15,000/-

Responce 20 38 35 7

40 35 30 25 20 15 10 5 0

38

35

Responce

20

Income Group 7

Below 5,000/-

5,000/- to 10,000/-

10,000/- to 15,000/-

Above 15,000/-

Income Group

Beleive in the best

RESPONDENT OCCUPATION
Occupation Student Serviceman Businessman Other Responce 30 25 36 9

40 35 30 Responce 25 20 15 10 5 0 Student 30 25

36

Response

Serviceman Businessman Profession

Other

Beleive in the best

RESPONDENT AGE-GROUP
Respondent Age Group 15-25 25-35 35-45 Above 45 Responce 26 35 24 15

40 35 30 Responce 25 20 15 10 5 0 15-25 26

35

24 15 Responce

25-35

35-45

Above 45

Age Group

Beleive in the best

RESPONDENT RATING FOR BPL :AFTER SALE SERVICE

Respondent Rating for BPL Very Good Good Fair Poor

Responce 16 40 8 36

45 40 35 Responce 30 25 20 15 10 5 0 Very Good 16

40 36

Responce

Good

Fair

Poor

Respondent Rating

Beleive in the best

RESPONDENT RATING FOR BPL :PRICE

Respondent Rating for BPL Very Good Good Fair Poor Responce 12 25 50 13

60 50 Responce 40 30 20 10 0 Very Good Good Fair Poor Respondent Rating 12 25 13 Responce 50

Beleive in the best

RESPONDENT RATING FOR BPL :DURABILITY

Respondent Rating for BPL Very Good Good Fair Poor Responce 32 40 28 0

45 40 35 Responce 30 25 20 15 10 5 0 Very Good 32

40

28 Responce

0 Good Fair Poor

Respondent Rating

Beleive in the best

BIBLIOGRAPHY
The work presented here has been prepared and polished with the help of several sources. I feel it my moral responsibility to express my gratitude whoenlist the used sources, thereby the list is given below. I feel extremely obligated to the content creators of these resources and truly appreciate their spirit.

www.bpl.in/ www.sanyobpl.com/ www.shopmania.in/shopping~search

-bpl-tv.html

www.thehindubusinessline.com/200
2/11/26/stories/2 002112602250600.htm

Beleive in the best

Beleive in the best

Beleive in the best

Beleive in the best

A CRITICAL SURVEY on BPL in PILIBHIT

For the Partial Fulfillment of Bachelor of Business Administration

Submitted By :
Jitendra Kumar

Under the Supervision of :

Mr. RAJIV JOSHI (M.B.A.) FACULTY MEMBER, S.C.M.S., PILIBHIT