ACKNOWLEDGMENT

It is a pleasure to acknowledge many people who willingly and unwillingly helped me, to complete my SUMMER TRAINING REPORT. First of all let me praise God for all the blessings, which carried me through all these years. I thank all those who lent their support to this report. They helped me handle this report well and gave me invaluable inputs and suggestions, which made my life and work enjoyable and manageable. I would like to express my sincere gratitude to all my friend and my family, my Associate Professor Dr. Satpal Wadhwa PhD, L.L.B., M.Com, M.A.Eco., Department of Commerce for their support and co-operation during the course of this project without whose co-operation the report would have not been completed.

NEHA ROLL NO.-7054 CLASS - BBA. (5TH Semester)

CONTENTS

Sr. no.

CHAPTER

Page No.

1. Introduction to training area Introduction to training area process objective types of marketing Importance of training

4-19

2 Company Profile Company profile Overview of LPS Mission Vision

20-29

3. Training Methods Inductions Lecture Demonstration

30-54

4. Learning Experience 5. Learning during Training Value addition

55-60

Critique of the Company Findings Recommendations & Suggestions Bibliography

61-66

INTRODUCTION TO TRAINING AREA

There are some areas where the function of SUMMER TRAINING REPORT is to be completed. The functions are as under:1. 2. 3. FINANCE MARKETING HUMAN RESOURCE MANAGEMENT

But I was completed my SUMMER TRAINING REPORT on the function of the MARKETING. In the MARKETING I completed my report on the topic of the Exploration of New Market Ares. Training & Development is one of the most effective means for inculcating dynamism and self-renewing capability. It also attempts to cope up with the barriers to the competencies and nourishes the overall health of the organization. Our aim is to integrate individual development needs with the business needs and make training a participative process. This Report on Human Resource Development and training aspects need for the INDIA and the world that should be read against the backdrop of INDIA that is expanding and globalizing. The changes taking place in INDIA will mean that ever-increasing competitiveness will increase further and that an increasing numbers of private and public players in the IT SECTOR in India will enhance technological and Quality Standards to be more aggregative in respect of the current scenario.

Finally, this Report should also be read against the importance of Training and development programmes in a Indian IT Sector. Human resource development activities i.e training and development, career development , organisation development , performance appraisal, coaching etc are mainly concerned for Upgrading and developing the employee performance and make them fit for the organisation. In LAKSHMI PRECISION SCREWS LTD., Marketing department is concerned with improving employee by regular monitoring their performance and following different strategies.Marketing provides various training and development training as per needs of the employees that they can perform their job more efficiently through various indoor and outdoor activities for achieving the short term and long term objectives of the firm. Strategies for improving Marketing activities is self explanatory. Strategies mans action plan for the future after analyzing all the MARKETING activities i.e. training and development, organization development, career development , Satisfaction of customer , Integrated Marketing , Profitable sales volume etc. MARKETING activities are revenue enhancer in the organization not revenue user. MARKETING is responsible all overall performance of the organization by upgrading the employees. Training constitutes a basic concept in MARKETING.

MARKETING

Marketing is the process which creates communicates delivers the value to the customer and maintain the relationship with customers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.[citation needed] The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.[citation needed]

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

MARKETING PROCESS

Under the marketing concept, the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs. The process of doing so can be modeled in a sequence of steps: the situation is analyzed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored. The Marketing Process Situation Analysis

Marketing Strategy

Marketing Mix Decisions

Implementation & Control

I. Situation Analysis A thorough analysis of the situation in which the firm find itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs. In addition to identifying the customer needs, the firm must understand its own capabilities and the environment in which it is operating.

The situation analysis thus can be viewed in terms an analysis of the external environment and an internal analysis of the firm itself. The external environment can be described in terms of macro-environmental factors that broadly affect many firms, and micro-environmental factors closely related to the specific situation of the firm.

The situation analysis should include past, present, and future aspects. It should include a history outlining how the situation evolved to its present state and an analysis of trends in order to forecast where it is going. Good forecasting can reduce the chance of spending a year bringing a product to market only to find that the need no longer exists.

If the situation analysis reveals gaps between what consumers want and what currently is offered to them, then there may be opportunities to introduce products to better satisfy those consumers. Hence, the situation analysis should yield a

summary of problems and opportunities. From this summary, the firm can match its own capabilities with the opportunities in order to satisfy customer needs better than the competition.

There are several frameworks that can be used to add structure to the situation analysis: 5 C Analyses - company, customers, competitors, collaborators, climate. Company represents the internal situation; the other four cover aspects of the external situation

PEST analysis - for macro-environmental political, economic, societal, and technological factors. A PEST analysis can be used as the "climate" portion of the 5 C framework.

SWOT analysis - strengths, weaknesses, opportunities, and threats - for the internal and external situation. A SWOT analysis can be used to condense the situation analysis into a listing of the most relevant problems and opportunities and to assess how well the firm is equipped to deal with them.

II. Marketing Strategy Once the best opportunity to satisfy unfulfilled customer needs is identified, a strategic plan for pursuing the opportunity can be developed. Market research will provide specific market information that will permit the firm to select the target market segment and optimally position the offering within that segment. The result is a value proposition to the target market. The marketing strategy then involves: Segmentation Targeting (target market selection) Positioning the product within the target market Value proposition to the target market

III. Marketing Mix Decisions Detailed tactical decisions then are made for the controllable parameters of the marketing mix. The action items include: Product development - specifying, designing, and producing the first units of the product. Pricing decisions Distribution contracts Promotional campaign development

IV. Implementation and Control At this point in the process, the marketing plan has been developed and the product has been launched. Given that few environments are static, the results of the marketing effort should be monitored closely. As the market changes, the marketing mix can be adjusted to accommodate the changes. Often, small changes in consumer wants can addressed by changing the advertising message. As the changes become more significant, a product redesign or an entirely new product may be needed. The marketing process does not end with implementation continual monitoring and adaptation is needed to fulfill customer needs consistently over the long-term.

OBJECTIVES OF MARKETING
Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. SMART Approach = Setting specific, measurable, achievable, realistic and time specific objectives When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The "SMART" approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been and whether they have delivered the particular benefits sought. The "SMART" approach is explained to illustrate how you address each area;

Specific - are your objectives stated in a way that is precise about what you are hoping to achieve?

Measurable - Can you quantify each objective, i.e. can you use a unit of measure such as market share in percentage or dollars or other to provide a way to check your level of success?

Achievable - Are your objectives reasonable in terms of what you can actually achieve or are you setting your sights too high?

Realistic - Do you have sufficient employees and resources to achieve the objectives you have set; if you don't then they are likely to be unrealistic?

Time specific - When are you hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective? As an example, ABC stationary supplier sells its goods to newsagents across the country and they want to boost revenue for their product range. To detail this objective more clearly, we could define it using the "SMART" approach as follows: To gain 30% market share for stationary by 2011.

Specific - need to understand the latest preferences of customers in the identified segments and appropriately target each stationary item such as pens, exercise books, rulers, and calculators to maximize sales volumes

Measurable - current market share is 20%, will set a target of 30% market share, meaning we need an extra 10%, market share amounts can be established based by monitoring the overall value of sales in terms of dollars

Achievable - ensuring technical competency and commitment of all personnel involved in the development and implementation of strategy. This can range from having an experienced and knowledgeable marketing team to capable sales staff. Access to funding is also necessary for the acquisition of extra stock to fulfill increased demand.

Realistic - the objective is realistic as the marketing resources are in place to conduct the segmenting and targeting exercise and access to the extra stock required

Time Specific - the increase in market share is to be achieved within 12 months, a regular progress update will be taken every month to track level of success

Linking marketing objectives to strategies Your marketing objectives should also be consistent with and indicate the priorities of the organisation. This means that objectives should flow from the mission statement of your business, towards the financial objectives and to the rest of the marketing plan. For Example, ABC Garden Centre has as part of its strategic plan a goal to grow the business by diversifying its product range, with the specific financial objective of achieving a 10% growth in overall sales which means an extra $75,000 in revenue. A linked marketing objective could be to add pre-packaged garden soil as a new complementary product line to be offered with plant sales. To grow the business as per the strategic goal and meet the financial objective of $75,000 in extra sales, it

has been calculated that a total of 7,500 bags will need to be sold at their selling price of $10 each. Provide direction to employees Clearly defined objectives may also provide direction for your employees in terms of what to achieve and in what period. They also serve as motivators for your employees by creating an attainable challenge that they can to strive achieve.

Types of Marketing

Print Advertising

Print campaigns include newspaper and magazine advertising. This type of marketing can carry a variety of messages (either brand oriented or direct response) and can be focused on a particular audience based on who reads the publication in question. So for example, if you want to reach people who live in San Diego, put your marketing efforts into the San Diego daily newspapers. If you are selling a new line of cat collars, look into Cat Fancy or other feline-related periodicals. Print advertising must be prepared well in advance to meet the deadlines of the publications especially with monthly magazines, since they are printed months before their release date.

Direct Mail

Although many believe Direct Mail marketing has seen its best days already passed; there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target.

TV and Radio

Among the most high profile campaigns in the industry, television and radio advertising offer the opportunity to reach the largest number of people in the shortest time frame. Among the disadvantages of these marketing efforts are the potentially high cost and the inability to truly target your demographic with precise accuracy. However, the prestige associated with television advertising can elevate a business in a way no other marketing format can.

Online marketing

The rising star in the world of marketing is online. The web continues to explode and along with it so do the advertising opportunities. Billions and billions more advertising dollars are spent every year online, as business try to find ways to tap into the Internet user. The most common types of Online Marketing include: Pay Per Click bidding on search terms and having the business ads appear when the relevant keywords are searched for in Google and Yahoo! Banner Advertising creating a graphic advertisement and placing it on relevant websites. The ad then takes customers directly to the advertisers website. Email Marketing Using lists of email addresses to deliver content and promotional offers to potential customers. Organic Search Using search engine optimization (SEO) to rank high on Google and Yahoo! in your given area of business. This is achieved by

manipulating the copy on a website and in the HTML code that forms the backbone of the web pages.

Importance of Marketing

Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.

Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy.

Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part.

COMPANY PROFILE

COMPANY

PROFILE

The Lakshmi Precision Screws Ltd, Rohtak was promoted by Sh. B.P. Jain and his associates as a private limited company on December 27, 1968. Shri B.P. Jain, promoter of the company and well known industrialist, has been associated with the manufacture of industrial fasteners for over 37 years. During this time he has established his experience regarding industry a record of successful management. And now Lalit Kumar Jain is the Chairman and Managing Director of the company. As in the beginning, the company was a private company and later on it was converted into public limited company on August 20, 1971 itself. In fact, LPS Ltd. Is one of the reputed engineering ancillary units in Haryana. It has continuously increased its installed capacity and product range by adding various production facilities over the years.

The company supplies its product to some industries directly and to some other indirectly. This share in demand is estimated on the basis of directly supply, so on

the whole, we can say that approximately 10% of the total demand is met by LPS Ltd. Alone. The installed capacities of LPS Ltd. Stands at above 13520 metric tones per annum and are ably supported by a host of ancillaries.

HISTORY

1968 - The Company was incorporated on 27th December, in Haryana as a Private Limited Co. and was converted into a Public Limited Co. on 20th August 1971. The Company was promoted by B.P. Jain and Associates. It manufactures cold and hot forged and hexagonal head screws/bolts, socket, set screws and cold forged nuts. The products are marketed under the name LPS. The Company also exports its products. 1969 - 4,000 No. of Equity shares issued to promoters, etc. 1970 - 2,200 No. of Equity shares issued to promoters, etc. 1971 - 5,600 No. of Equity shares issued to promoters, etc. 1973 - 1,000 No. of Equity shares issued to promoters, etc. 1978 - 2,000 No. of Equity shares issued to promoters, etc. 1979 - 3,000 No. of Equity shares issued to promoters, etc. 1980 - Equity shares subdivided into Rs 10 each. 50,000 No. of Equity shares issued to promoters, etc. 1981 - 1, 20,000 No. of Equity shares issued to promoters, etc.

1982 - The Company had taken up an expansion programme for the manufacture of larger sizes of high tensile bolts and forged nuts by the installation of 1/2" nut former and 1" bolt maker. - 3, 50,000 Bonus Equity shares issued in prop. 1:1 in November.

1983 - 37, 50,000 No. of Equity shares offered at par for public subscription during October-November.

1984 - All imported equipment and associated machinery were commissioned.

1989 - Indian Fasteners Limited became a subsidiary of the Company. - The Company promoted a subsidiary company under the name of Indian Fasteners Ltd.

1991 - With a view to improving exports, the company proposed to undertake a modernization-cum-expansion scheme. With a view to put further thrust as exports, the Company proposed to set up another export unit.

1993 - During July-August, the Company issued 21, 75,000 rights equity shares of Rs 10 each at a premium of Rs 20 per share in the prop. 3:2 (all were taken-up).

1994 - 21, 75,000 Rights equity shares of Rs. 10 each (Prem. Rs. 20) issued in propn. 3:2.

1995 - With a view to meet the challenge of an open economy, the Company proposed to undertake an expansion-cum-modernization scheme involving a capital outlay of 1655 lakhs with an installed capacity of 2700 MT per annum.

1996 - After establishing its presence in the European and American Market the Company is diversifying its export activities with a two pronged strategy, firstly to introduce new products in the existing markets and secondly developing new markets of South East Asia, Middle East and South Africa.

1997 - Performance of the company was sluggish due to general slowdown in the economic growth coupled with stiff competition in the market.

- The Company signed a joint venture agreement with the Bossard International AG, Switzerland for development of software and marketing/distribution of new range of fasteners for niche market of electrical, electronics etc.

- 16, 00,000 No. of equity shares allotted at a prem. of Rs. 15.40 per share to promoters and their associate on private basis.

1998 - 8,00,000 equity shares allotted at a prem. of Rs. 9.75 per share on conversion of 8 lakh warrants allotted as pref. basis to promoters of the Company.

- The joint venture Companies LPS Bossard Information Systems Pvt. Ltd. and LPS Bossard Pvt. Ltd. in which the Company is holding 49% will start its activities in September.

1999 - Lakshmi Precision Screws Ltd (LPS), one of the largest exporters of high tensile fasteners from India, is exploring possibilities of exporting its products to newer markets with the objective of increasing its exports earnings in the coming years. - Lakshmi Precision Screws (LPS) is a front-runner in the Indian fastener industry. A name that signifies just about every kind of fasteners (over 6000 types).

Overview of the company

The fastener sector can be broadly classified by the end user industry into automotive and industrial fasteners and by the raw material used in high tensile (HT) and mild steel (MS) fasteners. The Fastener industry fortunes are linked to the performance of other user industries like textiles, automobiles and general engineering. The largest consumer is the automobile sector, accounting for over 50% of HT fasteners. It is a capital-intensive industry, as manufacturers are required to keep a large amount of inventory. New entrants have been kept at bay due to the high capital cost of setting up a plant and the requirement of maintaining large stocks. India's share in global market is less than one per cent while countries like Taiwan have grabbed a share close to 40 per cent. Fasteners can be classified depending upon their tensile strength: a) MS fasteners b) and HT fasteners. The former are used mostly in general applications and are produced by the SSI and unorganized sector, using lathes or by rolling. On the other hand, HT fasteners, are relatively technology intensive, are manufactured by the organized sector via the cold heading (a form of forging) process. Fasteners have two types of heads: a) Hexagonal b) and socket heads.

Socket head screws (also known as Allen screws or grub screws by mechanics) are used mainly for industrial applications in textiles, machine tools, pumps, etc, and also in erecting transmission towers. The hexagonal type is pre-dominantly used in automobiles and in general engineering. Specialized fasteners are used for specific applications and are generally tailor made. Manufacturers of specialized fasteners have to follow a prescribed design to make a fastener. Fasteners come in a wide range of shapes and sizes, depending upon end-use and application. Too many varieties, myriad variations in each product and the varying requirements of each customer make the fastener industry one of the most complex manufacturing industries.

Corporate vision of Lakshmi Precision Screws

The grand vision is to have LPS products in one out of every 10 vehicles in next 10 years.

To be recognised as the most preferred supplier of international standard To be a one stop shop with strong replacement brand To be a global player competing with the best in the industry

LPS has grown steadily over the past 30 years on the strength of its in-house technological developments and innovations coupled with its reputation as the company with strong commitment to customer satisfaction and quality improvement. The main reasons for the growth can be attributed to - opening up of Indian industry and strong OEM growth, major focus on exports and OEM developments, and internal restructuring to bring focus on individual market segments of OEMs and replacements

The products of the company are not normal fasteners, but precision fasteners, manufactured inside its own facilities. Besides forging, extruding, thread rolling, heat-treating and plating / coating which are environmentally friendly, LPS also has capabilities for sophisticated physical, mechanical and chemical testing. All manufacturing facilities are supported with an online quality assurance system employing statistical process control.

MISSION

Continue to retain market leadership in Indian market place and establish LPS as a global brand by creating value for customer through technology, Quality, Cost competitiveness and innovation. Be recognized by our customers as their best and preferred supplier of fasteners and components. Exceeding customers expectations and striving for excellence.

TRAINING

METHODS

Induction:-

This training is given to help new entrants for adapting themselves with the new environment. In this method the new comer is taken around the organization and informed about the location of various departments and offices. The new employees are given a full description of the job they are expected to perform. Orientation training helps the new employees to acquaint themselves with their immediate boss and the persons who will work under their commend.

This method is applying by me and I was introduced by Mr. Sanjay Sharma is assistant general manager in the organization. He introduced me all the members. He works under Mr. S.K Jain and also made me understand the work and the polices of the staff. Mr. S.K Jain is the director of the marketing and Mr. B.R Pattnaik is the general manager of the marketing

Lecture:

The lecture is, by definition, words spoken by the instructor. It is thus a "verbal-symbol" medium, offering a relatively passive and unstimulating experience for learners, unless the speaker has unusual vocal and rhetorical talent. The lecturer needs plenty of interesting examples to illustrate theory, colorful and persuasive language to enhance a wellorganized pattern of ideas, and a pleasant and stimulating voice.

In my training Mr. Sanjay Sharma take my lecture. In First weeks lectures she told about the structure and policies of organization. In second weeks lectures she told about the product of organization. In third weeks lecture she told about marketing research method of organization and in fourth weeks lectures I have done market research.

PRODUCTS

STANDARD PRODUCT

Bolts & Screws Pins Nuts Allen Key

1. BOLTS & SCREWS HEX HEAD SOCKET HEAD SQUARE HEAD ROUND HEAD EYE BOLTS

2. PINS Taper Pin Parallel Pin Clevis Pin Ground Dowel Pin

3. NUTS Slotted Round Nuts Hexagon Nuts Hexagon Nut With A Height Of 1.5 D Hexagon Nut With Collar 4. ALLEN KEY Hexagon Socket Screw Key

SPECIAL PRODUCTS Wind Energy Automotive

 Defense Electronic & Communication Construction Agriculture Tool & Die Oil & Gas

Demonstration:-

This method is a visual display of how something. As an example, trainer shows the trainees how to perform or how to do the tasks of the job. In order to be more effective, demonstration method should accompanied by the discussion or lecture method. This demonstration allows the students to observe what the training is about. Most demonstration is limited to situation. Among the things to remember when using demonstration are that you should break the task in to bite size pieces so that the student can progress through mini goals rather than trying to achieve everything at once. When demonstration you must ensure that whole members of groups can see the demonstration. In section of the training mentor give full details of the product.

PRODUCTS
STANDARD PRODUCT

A wide range of standard cold forged high tensile fasteners over 7,000 varieties covering the diameter range of M1.3 to M30 and the length range of 6mm to 300 mm. Standard products cover most of international standards ISO, ANSI /ASME, BS, JIS, DIN etc. and engineered as per respective standards. These standard products cover a very wide range of industries viz Automobile sectors, standard / special m/c building sectors, textile sectors, printing machineries etc.

Bolts & Screws Pins Nuts Allen Key

1. BOLTS & SCREWS

HEX HEAD

Hexagon Head Screw (Full Thread)

Hexagon Set Screw With Small Hexagon And Full Dog Point

 Hexagon Set Screw With Small Hexagon And Coned Half Dog Point

Hex Flange Screw

Hexagon Head Bolt ( Half Thread)

 Hexagon Flange Bolt

SOCKET HEAD

Socket Set Screws Pain Cup Point

Socket Counter Sunk Head Screws

 Hexagon Socket Head Cap Screws

Socket Set Screws Special Points

Socket Set Screws Knurlled Cup Point

Counter Shunk Bolts(CSK)

 Socket Button Head Cap Screws

Socket Head Bolt

Shoulder Bolt

 Button Head Bolts

SQUARE HEAD

Square Head Bolts

Square Head Bolt With Collar

 ROUND HEAD

Slotted Pan Head Screws With Large End

Slotted Pan Head Screws With Shoulder

Flat Counter Sunk Head Elevator Bolts

 EYE BOLTS

2. PINS Taper Pin

I.

Taper

II.

Taper Pin With Internal Thread (Unhardened)

III.

Taper Pin With External Thread (Unhardened)

Parallel Pin

i.

Parallel Pin (Hardened)

ii.

Parallel Pin (Unhardened)

iii.

Parallel Pin With Internal Thread(Hardened)

iv.

Parallel Pin With Internal Thread(Unhardened)

Clevis Pin

a. Clevis Pin (Headless)

b. Clevis Pin (Headed)

Ground Dowel Pin

3. NUTS Slotted Round Nuts

 Hexagon Nuts

Hexagon Nut With A Height Of 1.5 D

Hexagon Nut With Collar

4. ALLEN KEY

Hexagon Socket Screw Key

SPECIAL PRODUCTS

A very comprehensive range of special high tensile bolts\screws, studs, nuts, and special cold forget components in the size range of 30mmare manufactured. These special products are made to satisfy a very exacting engineering standards .LPS Range of Special Products cover the automobile ,tractor, heavy earth moving equipments, textile machinery and machine building industries .

 Wind Energy

Automotive

 Defense

Electronic & Communication

Construction

 Agriculture

Tool & Die

Oil & Gas

LEARNING EXPERIENCE

LEARNING DURING TRAINING

My experience was positive in aspect of taking my training in the company. I did not found any problem because most of the employees were so good in nature. They treat with me as their members of the company. The environment of the company was very peaceful. All the employees of the company have good relationship. They provide me various types of information about the company like their policies, area of operations, position in the market etc. Whenever I was find any type of difficulty in my training programme, they were all helped me. The company also provides various types of facilities to their customers. They treat their customers in nice manners. They were also giving me the chance to attend the customer. I attended the customer and tried to understand them. The member of the company also learnt their own job to me in a clear way. I have gained a lot of experience from them. In this task many members of the company like Mr. Harish, and Mr. Parmod helped me in my training work. At that time the sales manager of the company Mr. Parmod Gupta showed his keen interest towards me. He was a very nice person. He is always ready to help everyone. He was treating with me as a friend at provided me every type of information. He always helps me in his busy or tight schedule. I am really thankful to him because with the help if him, I am capable to prepare my training report. So my experience was very good during my training period.

VALUE ADDITION
I have completed my training from M/s Lakshmi Precision Screws. I have worked under the supervision of Mr. Sanjay Sharma & B.R Pattnaik they were good trainer. They provided me every information.

1. Communications Skills:Through the training programme there was also a large improvement in my communication skills also. And now I dont feel any difficulty while communicating of different types of people. My communication skill was not good but after my training experience my skill was so improved. Now I can speak clearly.

2. Leadership: Training programme also proved very helpful in this area also. My skill is also improved in the leadership. This method is also applying me. And my skill is so much improved.

3.

Meeting with different types of people:The company also gave me the opportunity to attend the customers. So, this training programme proved helpful in meeting with different types of people. During my training I worked under so my people and they have so my qualities and this improved my skills and also do some change my behavior.

4. Confidence level:There was also a increment in my confidence level also. Now I can communicate with different people easily. My confidence level was not so good. But after my training there is improved in my confidence. 5. Teamwork:In the company, all the staff works together. All the employees work together in a team and try to achieve the goal of the company. So, this training programme gives motivation to me to do the complete my training.

6. Increase in knowledge:with the help of the training I as a trainee lean about a set of rules and regulations about job, the staff and the products or services offered by the company. The main aim of my training is to make my full aware of what goes on inside and outside the company. My knowledge is also increase during my training. 7. Technical Skills:With the help of the training my A technical skill about computer handling is very much improved. My technical skill is also improved.

Area of operations
In the area of operation, the company has to adopt various techniques or methods to satisfy the needs of the customers. These methods are as follow:1) Tele-calling: - In this method the company has to contact their different customers through telephone. With the help of this method, the company call their different customers and find that whether the customers are satisfied or not from their products. The company also find their problems or difficulties and trying to remove those difficulties as soon as possible. They are also provide various facilities or free services to their customer .

2) Direct Mailing: It is also a important method of the company for contact their customer directly. The company sends different mail to know the response of the customer about their product. The company also gives various suggestions or directions for the product. And if the customers find any type of the difficulty in regarding of the usage the company trying to remove the difficulty.

3) Customer Meet: In this type of method, the company has to invite their customer in the company to find their problems. With the help of this method the customer and the company face each other. The customers give various suggestions or tell their needs, and the company trying to adapt these suggestions. The companies also tell their new schemes launching in the market. With the help of this method, there is a good relationship between the company & the customers. 4) Job cards opening: - In this process this methods is doing when the customer came for the services for their cars. So the customers have to open the card.

5) Job cards closing: - When the services of the cars were finished then they have to closing the card. All the above performance was done by me during the training.

CHAPTER-5 CRITIQUE OF THE COMPANY

FINDINGS

The findings of this study are: 1. 2. 3. 4. 5. 6. LPS is on 3rd position in the Fasteners market. The Quality of LPSs product is good. The most competitor company of the LPS is Sundaram Fasteners Ltd. Sales promotion activities of LPS like advertisement etc. Is not so good. Network Distributor Channel of LPS is not good. Price Range of LPSs Product can compete competitor like Sundaram Fasteners Ltd. 7. The Company has been able to attract new customers.

RECOMMENDATIONS & SUGGESTIONS

There are some suggestions that may be helpful in the growth of LPS. These are as follows:1. 2. 3. Company should give good response to medium and small scale firms. Company should reduce the delivery time. Company should increase the production capacity to fulfill the requirements of the customers. 4. Company should reduce the time taken between receipt of enquiry and sending of quotations. 5. 6. 7. 8. Company should increase the availability of raw material. Company should go for e-commerce due to globalization. Company should stress on Zero Defect Concept. The Company should search for new markets.

BIBLIOGRAPHY

COMPANY MANUAL MAGAZINE MANUAL

Website : WWW.LPSINDIA.COM NEWSPAPER TELEVISION CHANNEL