NAME OF BUSINESS: Classy Stache OWNER: Dorine Mae Biag Antonette Yadao Clarissa Bautista Syryl Francisco Kirsten

Nicole Tabamo Jan Charlo Santiago Justine Lopez OWNERSHIP: Private OWNERSHIP AND STRUCTURAL FORM: General Partnership NATURE OF OPERATION: Service SIZE/ CAPITAL REQUIREMENT: Medium Scale

I.

Executive Summary Classy Stache is determined to become a daily necessity for local coffee

addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service. Classy Stache will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.

II.

Mission, Goals and Objectives

General Description of the Business Classy Stache will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Classy Stache will invest its profits to increase the employee satisfaction while providing stable return to its shareholders.

Vision

A person that is emboldened to both diligence in work and comfort in relaxation.

Mission

With the amenities, our amiability, skills and amenability, we humbly offer our services to the longest extent of our competence to strengthen and balance focus and tenacity, and leisure in our customers. Goals A. Long term goals - To be able to have enough capital for a new branch - To be able to have top ratings on customer surveys - To be able to have branches nationwide and worldwide. B. Short term goals - To be able to exercise patience and humility to the customers - To be able to operate with cleanliness and proper hygiene at all times - To be able to practice initiative to customers and to fellow employees - To be able to build and develop teamwork for the benefit of our customers

III.

Background Information

Classy Stache is located in Romulo Blvd. San Vicente Tarlac City. Dark Roast Java will offer residents and visitors a totally new style- one offering a uniquely printed mugs and a comfortable, upscale environment at which to socialize, relax or work. Variety: No other coffee shop in the area will provide the range of coffee drinks, tea, and other products that Classy Stache does. Expansion: Assuming this store is successful, it will be the first of a chain of Coffee Shops located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population.

IV Organizational Matters

I. Proprietor A. Personnel Manager 1. Production Head a. Employees 2. Maintenance Head a. Employees B. Finance Manager a. Employees C. Marketing Manager

a. Employees Names and Position in the Structure I. Proprietor: A. Personnel Manager: Chewy Chupakabra 1. Production Head: Tina Tapioca a. Employees 2. Maintenance Head: Debbie Kurblopski a. Employees B. Finance Manager: Arturo Asimo a. Employees C. Marketing Manager: Mimi Moshi a.Employees E. Functions of Each Position I. Proprietor- The proprietor is the owner and founder of the business, Classy Stache. She is the head of personnel, finance, and marketing. She associates with other people for the benefit of the shop. Also, it comes up with different ideas to boost Classy Staches ratings. The proprietor is supposed to have a masters degree in Business Administration major in Business Management. A. Personnel Manager- The personnel manager obtains and uses the capability of workforce efficiently and effectively. He manages the production, tutorials and maintenance. The personnel manager is supposed to have a masters degree in Business Administration major in Operations Management.

1. Production Head- The production head is in charge of the production of food and beverages to be served to the customers, and is knowledgeable and skilled about food and beverage production. The production head is supposed to have a bachelors degree in Culinary Arts a. Employees- The employees are the chefs in the different kitchen stations. They are supposed to have a degree in Culinary Arts. 2. Maintenance Head- The maintenance head is in charge of the cleanliness and hygiene of the shop. She is knowledgeable about the original condition of an asset or resource. The maintenance head is supposed to have a degree in Business Administration major in Marketing Management. a. Employees- The employees are the janitors that keep the sanitation and tidiness. They are supposed to have finished TESDA trainings. Also, programmers, to keep computers in shape, and engineers, to take care of the construction, are also included. Programmers are supposed to have finished a degree in Information Technology. Engineers are supposed to have a degree in Sanitation Engineering and Mechanical Engineering. B. Finance Manager- The finance manager is in charge of the money, accounts, reports, transactions. The finance manager is supposed to have a degree in Business Administration major in Financial Management or Internal Auditing

a. Employees- The employees are the cashiers that handle the money from the customers. They are supposed to have a degree in financial Management. C. Marketing Manager- The marketing manager is in charge of advertising of Classy Stache. She takes care of the production and design of the shop. She comes up with creative ideas for the advertising. The marketing manager is supposed to have a degree in Business Administration major in Marketing Management. a. Employees- The employees produce and design what is needed for spreading Classy Stache. They produce tarpaulins, brochures, posters, etc. They are supposed to have a degree in Marketing Management or Advertising Arts. The organization and management of Classy Stache completes to the requirements of workforce to satisfy customer needs. The Classy Stache team is comprised of people with experience enough to complete to the organizational structure of the business. There is one owner and three divisions that she is heading: the personnel, finance, and marketing. Under personnel are: the production, and maintenance. Supporting these three are the employees for each section. Another division under the owner is finance, and employees support this. The last division under the owner is marketing. And supporting marketing is the employees.

There are three main divisions because there are three main activities for keeping the shop in tip top shape and fulfilling the needs of customers. And these are further integrated to emphasize and focus on the specific area. With this,

work will be executed in a better way. And this will result to exceptional quality of products and services.

ORGANIZATIONAL AND MANAGEMENT PLAN OBJECTIVES To be able to recruit employees for production To be able to recruit employees for maintenance 1 week TIME FRAME 3 weeks PERSONS INVOLVED Personnel Manager, Owner, Productions Head Personnel Manager, Owner, Maintenance Head EXPECTED OUTCOME Chefs suitable 7,000 in different kitchen sections are hired. Befitting janitors, programmers, electrical and sanitary engineers are hired. To be able to recruit marketing employees 2 weeks Marketing Manager, Owner Marketing hired 2,000 employees are PHP 2,000 PHP PHP BUDGET

V Marketing Plan Products/Services

Classy Stache will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Classy Stache includes printed mustache mugs. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans.

Product Description The menu of the Classy Stache coffee bar will be built around espressobased coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Proper preparation techniques are of paramount importance for such drinks. Target Market Business Owners & Workers - During the week, most people work early in the morning, so the Caf will open at 7 AM. This group includes managers, factory employees, retail clerks, professionals, tradesmen, laborers, and other food service workers. This group will form the base clientele, as many will be repeat customers. A number of tradesmen have promised to patronize the caf every day. Fast, accurate service will be provided, as these customers often have limited time to eat.

Tourists - Menus will be distributed to the local lodging establishments to encourage their guests to come to the Caf. Advertisements and listings will be placed in statewide and Regional tourist guides and publications. Menus will also be placed at information booths and other spots likely to have tourist traffic. Other The Coffee Shop is located near Universities and Schools. Students there are likely to visit coffee shops on the weekends, on very nice days and during their holiday periods. Flyers will be distributed on campus during those times, offering the students a percentage discount on certain meals and during certain times. These groups are all potentially strong customer segments. The benefit of this mix of customers is that it helps maintain consistent business throughout the year. For example, while tourism is strong all year long in Pleasantville, it peaks during the summer months. Conversely, the student population is not as strong during the summer as it is from September through June of each year. Also, by appealing to several market segments, Classy Stache does not become overly dependent on any single consumer group. For example, several local coffeehouses with primarily student customers do poorly during the non-school months. They must also market themselves anew each year to the incoming students. Classy Stache will avoid these peaks and valleys in business with a mix of customers. Strategy and Implementation Summary Classy Stache's marketing strategy will be focused at getting new customers, retaining the existing customers, getting customers to spend more

and come back more often. Establishing a loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favorable referrals. Competitive Edge Classy Stache will position itself as unique coffee bar where its patrons can not only enjoy a cup of perfectly brewed coffee but also spend their time in an ambient environment. Comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Java Culture from incumbent competitors. Sales Strategy Classy Staches baristas will handle the sales transactions. To speed up the customer service, at least two employees will be servicing clients--while one employee will be preparing the customer's order, the other one will be taking care of the sales transaction. All sales data logged on the computerized point-of-sale terminal will be later analyzed for marketing purposes. In order to build up its client base, Classy Stache will use banners and fliers, utilize customer referrals and cross-promotions with other businesses in the community. At the same time, customer retention programs will be used to make sure the customers are coming back and spending more at the coffee bar. VI Financial Plan MARKET STUDY Classy Staches market has a huge potential. And marketing would increase potential demand with excellent distribution, different marketing programs, and

many more. The programs consist of creating Classy Stache merchandise, tarpaulins, posters, brochures, and ads. The salable market is offered commercially to customers and potential investors. Distribution is also through a variety of processes that promotes excellence in both product and services of Classy Stache. If possible, Classy Stache will also be associating themselves with different sponsors to meet expectations.

MARKETING PLAN V. PRODUCTION STUDY Focus and emphasis on production is a vital role on Classy Staches progress. A variety of products are to be made such as scones, tart, cookies, brownies, etc. With this goal, certain equipment are to be used with precision and care such as mixers, coffee grinders, coffee makers, etc. for the good quality that products will have. In line with the products, services are also required. The usage of equipment and production of products by the employees are needed. Not only employees, but also tutors are vital for progress. The tutors should be skilled and very knowledgeable on every matter about his/her subject area for the understanding of the customer. Production would be roughly costing.

PRODUCTION PLAN OBJECTIVES To be able to buy laptops, books, and other studying materials. To be able to find a variety of ingredients for food and drinks 3 weeks TIME FRAME 3 weeks Contacting publishers ACTIVITIES PERSONS INVOLVED Owner, Finance EXPECTED BUDGET OUTCOME Acer laptops, 100,000 books, and other studying materials are purchased A variety of ingredients from eggs to edible gold are bought. 100,000 PHP PHP

and computer Manager, companies for Maintenance orders Contacting markets for orders, shopping for other ingredients at trusted supermarkets Head, Employees Owner, Production Manager, Finance Manager

To be able to buy the necessary equipment for food and drink production and waste diposal

3 weeks

Searching for the needed equipment in the country

Owner, Production Head, Maintenance Head, Finance Manager

Huge mixers, 300,000 stoves, ovens, coffee makers, and other equipment are found then bought at affordable prices. PHP

To be able to buy furniture for interior and exterior of shop

3 weeks

Contacting furniture companies and designing firms

Owner, Finance Manager, Marketing Manager, Employees

Chairs, tables, countertops, windows, etc. are purchased at affordable prices.

250,000 PHP

VI. FINANCIAL STUDY The initial capital requirement of Classy Stache would roughly be about 1.5M PHP. Classy Staches costs of finance including the fixed capital, working capital, and the pre-operating capital ranges from 500,000 PHP to 1M PHP. This business expects 400,000 PHP as profit for the first year. Expected profit is expected to increase up to 50% the second year and up. FINANCIAL PLAN OBJECTIVES To be able to prepare financial reports on machinery and equipment, furniture, fixtures, and furnishings TIME FRAME 2 weeks Planning, associating with machinery companies, and furniture and fixture companies ACTIVITIES PERSONS INVOLVED Finance manager, finance employees, owner, productions head EXPECTED BUDGET OUTCOME Costs on production are ready for payment. 400,000 essentials for PHP

To be able to allocate money for raw materials, workers salaries, and telephone, water, electricity bills To be able to prepare documents business registering, license, and consultants

2 weeks

Preparing reports

Finance manager, finance employees, owner, personnel manager

Money is allotted in reasonable shares and portions.

400,000 PHP

3 weeks

Writing statements and business letters to firms

Finance manager, finance employees, owner

Classy Stache becomes a legitimate coffee shop.

50,000 PHP