Your conference agenda at a glance.

Use this helpful insert to navigate and plan your breakout session agenda during Informatica World 2012.

Monday, May 14
11:30 a.m. 8:00 p.m. 1:00 p.m. 5:00 p.m. 1:00 p.m. 4:45 p.m. 7:00 p.m. 9:00 p.m. Conference Registration & Information Desk Pre-Conference Education Hands-On Lab Welcome Reception - LIQUID Pool & Lounge at ARIA 7:30 a.m. 6:30 p.m. 8:00 a.m. 9:00 a.m. 9:00 a.m. 5:35 p.m. 9:00 a.m. 12:20 p.m. 12:00 p.m. 2:30 p.m.

Thursday, May 17
Conference Registration & Information Desk Breakfast Hands-On Lab Breakout Sessions Lunch in the Technology & Solutions Fair Breakout Sessions Special Evening Event - Haze Nightclub at ARIA

Tuesday, May 15
7:00 a.m. 6:30 p.m. 8:00 a.m. 9:00 a.m. 9:00 a.m. 1:15 p.m. 9:00 a.m. 12:20 p.m. 12:00 p.m. 1:30 p.m. 1:30 p.m. 5:00 p.m. Conference Registration & Information Desk Breakfast Hands-On Lab Breakout Sessions Lunch General Session Sohaib Abbasi Chairman and Chief Executive Officer, Informatica Presentation of the Innovation Award Winners Paul DePodesta The New York Mets VP of Player Development and Scouting, Entrepreneur, & Subject of Moneyball Executive Megatrends Panel Moderated by Ray Wang, Constellation Research. Including Google, Informatica, Salesforce.com 6:00 p.m. 8:00 p.m. Reception in the Technology & Solutions Fair

2:30 p.m. 5:50 p.m. 7:00 p.m. 10:00 p.m.

Friday, May 18
7:30 a.m. 1:00 p.m. 8:00 a.m. 9:00 a.m. 9:00 a.m. 12:00 p.m. Conference Information Desk Breakfast General Session: Girish Pancha EVP and Chief Product Officer, Informatica Ivan Chong EVP and General Manager, Data Quality, Informatica Customer Megatrends Panel Moderated by Rob Karel, Informatica. Including Oschner Health Systems, PSA Insurance & Financial Services, U.S. Xpress James Markarian EVP and Chief Technology Officer, Informatica Michael Olson Chief Executive Officer, Cloudera

Wednesday, May 16
7:30 a.m. 6:30 p.m. 8:00 a.m. 9:00 a.m. 9:00 a.m. 5:35 p.m. 9:00 a.m. 12:20 p.m. 12:00 p.m. 2:30 p.m. 12:45 p.m. 2:00 p.m. 2:30 p.m. 5:50 p.m. 6:00 p.m. 10:00 p.m. Conference Registration & Information Desk Breakfast Hands-On Lab Breakout Sessions Lunch in the Technology & Solutions Fair Birds-of-a-Feather Discussion Groups Breakout Sessions Free Evening for Informatica World Attendees

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@InfaWorld #IW2012 Informatica World 2012

Informatica World

Informatica Corporation

A FULL SPECTRUM FROM TECHNOLOGY TO BUSINESS STRATEGY

With more than 90 interactive and in-depth breakout sessions, spanning 6 different tracks, (Platform & Products, Architecture, Best Practices, Return on Data, Big Data, Tech Talk) and 3 focus paths, (Master Data Management, Financial Services, Healthcare), Informatica World is an excellent way to ensure you are getting the most from your Informatica investment. The extensive array of breakout sessions is designed to provide insights on how technology can help drive better business results and maximize your return on data.

TRACK DESCRIPTIONS
PLATFORM & PRODUCTS
Presenters: Informatica Internal (Product Management & Product Marketing) Audience: All (Architects, Decision Makers & Inuencers, Users) Focus of Track: Understand features, functionality, and use cases Summary: Learn about the latest product features and platform innovations that will enable you to deliver new projects and drive new levels of productivity.

SPECIAL FOCUS PATHS

MDM PATH
Master data management (MDM) provides new opportunities to leverage master data for improved revenues, higher prots, and increased business agility. In the MDM path, youll learn how your company can benet from multidomain MDM. Youll also have ample opportunity to network with peers in various industries who have successfully adopted MDM to solve multiple business problems and generate signicant business value.

ARCHITECTURE
Presenters: Informatica Internal and External (Customers & Partner/Customers) Audience: Architects Focus of Track: Design principles for information management and enterprise architects Summary: Learn the principles and see real-world examples for building a exible data architecture to meet dynamic business needs.

HEALTHCARE PATH
The healthcare industry, both private and public sector, is faced with staggering challenges. Payers and providers are tasked with ensuring quality healthcare and demonstrating better outcomes while controlling costs. In the United States, health reform legislation is bringing extraordinary changes and uncertainty to the industryboth from a business and a technology perspective. The time is now for healthcare payers and providers to invest in the right set of information management solutions to keep pace with the potentially overwhelming changes occurring in the healthcare industry.

BEST PRACTICES
Presenters: External (Customers & Partners/Customers) Audience: All (Architects, Decision Makers & Inuencers, Users) Focus of Track: Implementation best practices Summary: Understand how customers and partners have successfully implemented the Informatica Platform and the best practices they have instituted along the way.

RETURN ON DATA
Presenters: External (Customers & Partners/Customers) Audience: Decision Makers & Inuencers Focus of Track: Implementation success stories that drove business value Summary: Gain insight into how specic organizations are using the Informatica Platform to maximize their return on data by cutting costs and delivering immediate business value.

FINANCIAL SERVICES PATH

Timely, trusted, and relevant data is the lifeblood of the nancial services industry. Now more than ever, companies need the right data to meet new regulatory requirements, improve risk management, grow and retain customers, reduce operational costs, and realize value from ongoing mergers and acquisitions. In the Financial Services path, you will network with industry peers and Informatica experts to learn and share how data integration technology is being used to solve these challenges.

BIG DATA
Presenters: Informatica Internal and External (Customers & Partners/Customers) Audience: All (Architects, Decision Makers & Inuencers, Users) Focus of Track: Technology trends and use cases that solve big data challenges Summary: Learn how the Informatica Platform enables you to realize the promise of big data to support the needs of the business.

TECH TALK
Presenters: Informatica Internal (Professional Services) & External (Partners/Customers) Audience: Users Focus of Track: Valuable tips and techniques for hands-on users Summary: Build your technical skills across Informatica products with focused practical sessions for hands-on users.

@InfaWorld #IW2012

TUESDAY, MAY 15, 2012 - BREAKOUT SESSIONS

Times

PLATFORM & PRODUCTS

ARCHITECTURE
Tools and Methods to Enable Agile BI
Arkady Kleyner, Intricity David Lyle, Informatica

BEST PRACTICES
Next Generation Velocity: Lean and Agile Techniques for Speedy Project Success
John Schmidt, Informatica

RETURN ON DATA

BIG DATA
How Apache Hadoop Complements Existing BI Systems
Dr. Amr Awadallah, Cloudera

TECH TALK
PowerCenter Developer: Mapping Developer Tips & Tricks (1st Offering of 2 sessions)
Lingaraju Ramasamy, Informatica

9:00 a.m. 10:00 a.m.

Juniper 2

Juniper 3

Juniper 1 Realizing Big Datas Dual Roles of Monetizing Corporate Opportunity and Mitigating Corporate Risk
Peter Gronvall & Justin Passofaro, AdamsGrayson Bill Inmon, Forest Rim Technologies

Ironwood 1/2

Juniper 4 10:10 a.m. 11:10 a.m. Informatica Data Replication: Maximizing Return on Data in Real Time
Chai Pydimukkala & Terry Simonds, Informatica

Scalable and Reliable Real-Time Data Integration Using Informatica CDC

Allen Bailey & Victor Kennedy, ING Groep NV

How Ingersoll Rand Delivers Key Analytical Insight into Product Quality and Reliability Issues
Brad Harris, Ingersoll Rand Thomas Shovelton, Cognizant

How CME Group Used Informatica to Merge Three Major Exchanges While Reducing Support and Processing Times
Hadi Abdul & Amanda Morris, CME Group

Master Data Governance to Unify MDM & BPM

Aaron Zornes, The MDM Institute

Data Quality For PowerCenter Users: Expanding Beyond ETL

Marina Grebenkova, Informatica

Juniper 1

Ironwood 1/2

Juniper 2

Juniper 4

Juniper 3

Ironwood 3

11:20 a.m. 12:20 p.m.

How to Get the Most from Your Informatica Address Validation Implementation
Joel LaPlount, Informatica

How Avnet Drives Efficiency through Automation Using Informatica B2B

Ayman Taha, Avnet, Inc.

Mastering MDM Operations

Steve Jones & Karthik Ranganathan, Capgemini

Maximizing Return on Your Data

Maneesh Joshi & David Lyle, Informatica

Big Data and Its Impact on Performance

Julie Lockner, Informatica (formerly at Enterprise Strategy Group)

PowerCenter Real-Time Development

Brian Bunn & Jay Moles, Serco Thomas Bennett, Informatica

Juniper 1

Starvine 12

Juniper 2

Ironwood 3

Ironwood 1/2

Juniper 4 Bringing the Web to Life with HTML5 & WebSocket Gateway
John Fallows, Kaazing Todd L. Montgomery, Informatica

Juniper 3

WEDNESDAY, MAY 16, 2012 - BREAKOUT SESSIONS

Times

PLATFORM & PRODUCTS

Informatica Platform Overview: The Big Picture (1st Offering of 2 sessions)
David Lyle, Informatica

ARCHITECTURE
Architecture and Best Practices for Enabling Legacy Modernization
Arnaldo Vitaliano, Central Bank of Brazil Delmar Assis, Informatica

BEST PRACTICES
Providing Data Quality Solutions with Accenture Data Management for Informatica
Chris Ingram & Hersh P. Shah, Accenture

RETURN ON DATA
Increasing Business Agility and ROI with Metadata Management
Beverly Buckta, Pzer

BIG DATA
Lean Data Management: Best Practices for Making Big Data Small
Pat Plante, Informatica

TECH TALK
Three Simple Ways to Master the Administration and Management of an MDM Hub
Jitendra Malhotra & Avneet Bajwa, Informatica

9:00 a.m. 10:00 a.m.

Juniper 1

Starvine 12

Juniper 3

Juniper 4

Juniper 2

Ironwood 1/2

10:10 a.m. 11:10 a.m.

Whats New from Informatica to Optimize Data Warehouse Performance and Lower Costs
Claudia Chandra & Mukesh Marodia, Informatica

LexisNexis: A Collection & Conversion Strategy Using Informatica B2B

Xinwei Li & Brian Wisvari, LexisNexis

Ciscos Scalable Approach for Operational Excellence with Informatica

Shankar Pagidimarri & John Volturno, Cisco

PayPal Uses PowerCenter Grid to Scale Performance While Lowering Cost

Sathyagir Venugopal, PayPal John Haddad, Informatica

Ensuring a Successful Data Quality Upgrade

Marlene Simon, Informatica

Juniper 4

Juniper 2

Ironwood 3

Ironwood 1/2

Juniper 1

Zurich North America Uses Informatica PowerCenter and MDM to Migrate and Integrate Financial Data after Mergers & Acquisitions
Frank Colletti, Zurich North America Mukund Kalmanker, Wipro Technologies

Big Data Integration Using Informatica

Suvarna Bhonde & Deepak Kumar, TCS

Starvine 12

Juniper 3

11:20 a.m. 12:20 p.m.

Whats New in PowerCenter and PowerExchange (1st Offering of 2 sessions)

Wei Zheng, Informatica

How Informaticas Data Virtualization is Used to Deliver a Complete View of All Enterprise Data
Dr. Ken Atilgan, Volkwagen Sampath Chaparala, Pzer Ash Parikh, Informatica

The Value Proposition of a Metadata-Driven Data Governance Program

Ben Jareo & Malcolm Saldanha, Fidelity Investments

Seizing the Opportunities in MDM: Building a Business Case

John Foster, Jabil Robert Franey, PwC

Lean and Agile Integration

David Lyle & John Schmidt, Informatica

Upgrade to PowerCenter Enterprise Grid Within Six Months and Signicantly Improve ETL Throughput
Pravin Darbare, Symantec

Juniper 4

Juniper 1

Ironwood 3

Juniper 3

Ironwood 1/2

Juniper 2

12:00 P.M. 2:30 P.M. LUNCH IN THE TECHNOLOGY & SOLUTIONS FAIR
2:30 p.m. 3:30 p.m. Informatica MDM: The Latest Release Functionality, Demo and Roadmap
Ravi Shankar, Informatica

Rags to Riches: Transforming Your Business from Data Poor to Information Rich
Christopher Blotto, Knowledgent

Cisco Powers Up PowerCenter Using Tidal Enterprise Scheduler

Andrew Blaisdell & Mark Smith, Cisco

Customer Panel: Maximize Return on Mainframe Data with Informatica

Narendra Joshi, BNSF Railway Lars Grnkjr Olsen, BEC Scott Trometer, RCI Wyndham Resort Management Services Moderators: Scott Hagan & Phil Line, Informatica

How eHarmony Turns Big Data into True Love

Sridhar Chiguluri & Grant Parsamyan, eHarmony

Informatica/Teradata Best Practices

John Hennessey & Chris Ward, Teradata

Juniper 1

Juniper 4

Ironwood 1/2

Ironwood 3

Starvine 12

Juniper 2 3:40 p.m. 4:40 p.m. Cloud Data Integration and Data Quality: Extending the Informatica Platform to the Cloud
Darren Cunningham & Ron Lunasin, Informatica

Using Informatica for Data-Driven Routing of SWIFT Messages

Jeff Fogarty, U.S. Bank

Cost-Effective Application Retirement and Perpetual Database Archive

Jeff Lundberg, Hitachi Data Systems

Cond Nast and Printemps: Leveraging Informatica Data Quality and MDM to Create a Winning Recipe for Customer-Centricity
Pascale Couton & Olivier de Compigne, Printemps Justin Glatz, Cond Nast Clarke Patterson, Informatica

Informatica for Hadoop

Wei Zheng, Informatica

MDM: Seven Critical Factors to Success

Winston Hsiao, Informatica

Juniper 4

Juniper 1

Juniper 2

Starvine 12 Customer Use Cases: Proactive Monitoring for PowerCenter Operations & Development Governance
Pankaj Mittal, NBC Universal Prasad Sunkara, Illinois State University

Ironwood 1/2

Juniper 3

Ironwood 3 4:50 p.m. 5:50 p.m.

Whats New with Informatica Data Services and PowerCenter Data Virtualization Edition
Kevin Brady, Bonneville Power Administration Ash Parikh & Neeraja Rentachintala, Informatica

Cloud Business Intelligence: An Irreversible Trend

Tim Bradley, MicroStrategy

Building a Business Case for ILM

Joshua Alpern, Informatica

B2B Data Exchange, Data Transformation and HParser: Roadmap and Use Cases
Ronen Schwartz, Informatica

Upgrade to Informatica Version 9.x: Tips, Tricks, and FAQs

Greg Mason, Duke Energy Shannon Heustess, Informatica

Juniper 3

Starvine 12

Juniper 2

Juniper 4 Enabling The Social Enterprise: Mastering Social Media Data

Dmitri Korablev & Dominic Sartorio, Informatica

Juniper 1

Ironwood 3

THURSDAY, MAY 17, 2012 - BREAKOUT SESSIONS

Times

PLATFORM & PRODUCTS

Proactive Monitoring for PowerCenter: Whats Next in Governance and Operational Environment Monitoring
Chris Carlson, Informatica

ARCHITECTURE
With Business from Mars and IT from Venus, Successful BI Needs an Agile Data Architecture
Robert Myers & George Yuhasz, HealthNow New York David Lyle & John Schmidt, Informatica

BEST PRACTICES
Queensland Police Drive out Crime with Informatica Data Quality and MDM
Graeme Campbell, Queensland Police Service

RETURN ON DATA
Eliminate SaaS Silos and Maximize Salesforce.com Adoption with Informatica Cloud
Andrew Bartels, PSA Insurance & Financial Services Dennis Donahue, JPD Financial Darren Cunningham, Informatica

BIG DATA
Canadian Pacic Leverages Informatica to Drive the Digital Railway
Emil Zelic, Canadian Pacic Railway

TECH TALK
Getting Information out of the Informatica Repository
William Flood, Charles Schwab

9:00 a.m. 10:00 a.m.

Ironwood 1/2

Juniper 2

Starvine 12 Using Hadoop for Business Information Advantage: Unlocking Hyper-Scale Efficiency at a Fraction of the Cost of Traditional ETL Programs
Jeffrey Stacey, Cognizant

Juniper 3

Juniper 1

Ironwood 3

Juniper 4 10:10 a.m. 11:10 a.m. Ensuring Data Privacy for Warehouses and Applications with Informatica Data Masking
Alon Rosenthal, Informatica

D&B and Informatica: A Match Made in the Heavenly Cloud

Tom Carlock, D&B Ron Lunasin, Informatica

BCBS Michigan Uses MDM for ICD-10

Dennis Winkler, Blue Cross Blue Shield of Michigan John Wollman, HighPoint Solutions

Leveraging Informaticas Data Quality to Enable Holistic Data Quality Management

Beth Haitt & Jay Zaidi, Fannie Mae

How Vivo Turned A Big Data Perfect Storm Into Millions For The Business
Gustavo Campos, Vivo Telefonica John Haddad, Informatica

Tips & Tricks for Data Quality Management

Thomas Dye & Chris Philips, Informatica

Ironwood 1/2

Juniper 3

Juniper 2

Juniper 1

Ironwood 3

Juniper 4

11:20 a.m. 12:20 p.m.

MDM Architecture Deep Dive: Implementing Real-Time Bidirectional Synchronization

Dmitri Korablev & Ron Matusof, Informatica

Protecting Sensitive Data Using Informaticas Test Data Management Solution

Denise Jeffries, BBVA Compass Karen Hsu, Informatica

Hyatts MDM Case Study: Increasing Revenue with Better Customer Insight
Chris Brogan, Hyatt Hotel Corporation

U.S. Xpress Maximizes Return on Data with Informatica and Hadoop

Tim Leonard, U.S. Xpress, Inc.

SquareTwo Financial Accelerates More Assets Back to Black Using the Informatica Platform
David Schoel & Jon Stephens, SquareTwo Financial

Juniper 4

Starvine 12

Ironwood 3

Juniper 1

Ironwood 1/2

Using Metadata Manager for System Impact Analysis in Healthcare

David Bohmann & Suren Samudrala, M.D. Anderson Cancer Center

Welcome to the World of Big Data

Scott Howser, Vertica, An HP Company

Juniper 3

Juniper 2

12:00 P.M. 2:30 P.M. LUNCH IN THE TECHNOLOGY & SOLUTIONS FAIR
2:30 p.m. 3:30 p.m. Informatica Data Quality 9.5: Better Data Better Results
Todd Funasaki, Informatica

Automating the Integration Factory

Nagaraj Sastry, HCL Technologies

Data Governance in Action: A Day in the Life of Master Data Stewards

Sachin Choudhary & Mike Streifel, St. Jude Medical, Inc. Clarke Patterson, Informatica

How Vale Signicantly Reduced IT Cost & Complexity with Application Retirement
Lucas Andrade, Vale Frederico Mussi, Informatica

Juniper 1

Near-Real-Time Data Replication Helps SingTel Optus Increase Revenues and Improve Customer Satisfaction
Malcolm Logan, Opraxe International

AutoDVO: Data Validation for Production Use Cases

Thomas Kato, Mototak LLC, John OBrien, Discount Tire

Ironwood 3

Juniper 3

Starvine 12

Ironwood 1/2

Juniper 2

3:40 p.m. 4:40 p.m.

Whats New in PowerCenter and PowerExchange (2nd Offering of 2 sessions)

Wei Zheng, Informatica

Accelerating Cloud Application Adoption with Informatica Cloud Data Integration

Gurjeet Khanuja, Logitech Mayank Misra, Pzer

Horizon Healthcare Services Case Study: Driving Immediate Value from a Phased MDM Program
Balaji Krishnamoorthy, Horizon Health Services

How AT&T Established an Archiving Center of Excellence and Saved over $20 Million
Bryon Rickey, AT&T Joshua Alpern, Informatica

ETL Implementation for Extreme Performance

Catherine Boeving & Greg Wade, Lockheed Martin

Juniper 1

Juniper 4

Juniper 3 Future Proong Your Medical Record

Jonathan Stevenson, Ochsner Health System

Ironwood 3

Ironwood 1/2

Juniper 2

4:50 p.m. 5:50 p.m.

Informatica Platform Overview: The Big Picture (2nd Offering of 2 sessions)

David Lyle, Informatica

Data and Events Converge: Eventifying Your Data Infrastructure to Improve Responsiveness
Chris Carlson, Informatica

D&B360 Data-as-a-Service for Informatica MDM: Real-Time Benets for Your Enterprise
Tom Carlock, D&B

Customer Panel: Driving Business Results With Informatica Metadata Manager & Business Glossary
David Bohmann, M.D. Anderson Cancer Center Malcolm Saldanha, Fidelity Investments Erwin Dral & Roger Nolan, Informatica

Processing Hierarchical Data with HParser and XMap

Ori Lev-Ran, Informatica

PowerCenter Developer: Mapping Developer Tips & Tricks (2nd Offering of 2 sessions)
Lingaraju Ramasamy, Informatica

Juniper 1

Ironwood 1/2

Juniper 3

Starvine 12

Juniper 4

Ironwood 3