VIDYASAGAR COLLEGE OF ARTS AND SCIENCE, UDUMALPET DEPARTMENT OF BUSINESS ADMINISTRATION WITH CA (For the students admitted during

the academic year 2012-13 and onwards) 1. Business Organisation - Bhushan Y.K. 2. Principles of Management L.M. Prasad 3. Business Management Dinkar Pagare 4. Principles of Business organisation and Management P.N. REDDY 5. Grewal, T.S. : Double Entry Book Keeping 6. Jain and Narang : Advanced Accountancy 7. Shukla and Grewal : Advanced Accountancy 8. Gupta and Radhaswamy : Advanced Accountancy 9. Gupta R.L. : Advanced Accountancy 10. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods 11. Gupta S.P. - Statistical Methods 12. Navaneethan P. - Business Mathematics 13. Statistics - R.S.N. Pillai, Mrs. Bhagavathi 14. P.R. Vittal - Business Mathematics and Statistics 15. Keith Davis - Human Behaviour at Work 16. Ghos - Industrial Psychology 17. Fred Luthans - Organisational Behaviour 18. L.M. Prasad - Organisational Behaviour 19. Hippo - Organisational Behaviour 20. Sankaran - Business Economics 21. Markar Et al - Business Economics 22. Sundaram K.P & Sundaram E - Business Economics 23. Kanti Swarup, Gupta R.K. - Operations Research 24. P.R. Vittal - Operations Research 25. Gupta S.P. - Statistical Methods. 26. Rajendra Pal Korahill, Essentials of Business Communication, Sultan Chand & Sons, New Delhi, 2006. 27. Ramesh, MS, & C. C Pattanshetti, Business Communication, R.Chand&Co, New Delhi, 2003. 28. Rodriquez M V, Effective Business Communication Concept Vikas Publishing Company ,2003. 29. Banga and Sharma : Production Management 30. O.P. Khanna : Industrial Engineering and Management 31. M.V. Varma : MaterialsManagement 32. Philip Kotler - Marketing Management 33. Rajan Nair - Marketing Management 34. Cundiff and Still - Fundamentals ofmodern marketing 35. Bhagavathi Prasad - Income Tax Law &Practice 36. Mehrothra - Income Tax Law & Practice

37. Gour & Narang - Income Tax Law & Practice 38. Dingare pagare - Income Tax Law & Practice 39. Dingare Pagare - Business Taxation 40. Balasubramanian - Business Taxation 41. Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2nd edition,2004 42. Barry Berman and Joel R Evans Retailing Management A Strategic Approach, Prentice Hall of India, 8th Edition, 2002. 43. James R. Ogden, Denise Ogden Integrated, Retail Management Biztantra 2005 44. Gibson G Vedamani Retail Management Functional Principles and Prectice, Jaico Publishing House, Second edition, 2004. 45. Tripathy - Personnel Management and Industrial Relations 46. Bhagoiwal - Personnel Management and Industrial Relations 47. Memoria - Personnel Management and Industrial Relations 48. VSP. Rao - Human Resource Management 49. P.V. Kulkarni - Financial Management 50. Khan and Jain - Financial Management - A Conceptual Approach 51. M. Pandey - Financial Management 52. S.N. Maheswari - Management Accounting 53. Bolen J.H. Advertising 54. Sontakk C.N. Advertising and Sales Management 55. Davar S.K. Salesmanship and advertising 56. Neelamegam, Sales Forecasting key to Integrated Management. 57. N.D. Kapoor - Elements of Mercantile Law 58. Shukla M.C. - A Manual of Mercantile Law 59. Venkatesan - Hand Book of Mercantile Law 60. Pandia R. H. - Mercantile La 61. K.P.Kandasami - Banking Law & Practice 62. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice Hall of India, Sixth Edition, 1998. 63. Paul Green Berg-Customer Relationship Management -Tata Mc Graw Hill , 2002 64. Barry Berman and Joel R Evans Retail Management A Strategic Approach- Prentice Hall of India, Tenth Edition, 2006 65. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 66. Jain and Narang - Costing 67. Nigam and Sharma - Cost accounting 68. RK Sharna & K. Gupta - Management Accounting 69. S.N.Maheswari - Management Accounting 70. M.N.Mishra : Insurance Principles and Practices 71. Kothari & Bahl : Principles and Pratices of Insurance

72. G.S.Panda : Principles and Pratices of Insurance 73. N.D.Kapoor : Elements of Business Law 74. P.Periyasamy : Principles and Pratices of Insurance 75. Visual Basic 5 from the Ground Up - Gary cornell Tata McGraw hill Publishing 76. Chetan Bajaj and Ranjith Retail Management Oxford University Press, Second Edition, 2005 77. Gillespie Hecht and Lebowitz Retail Business Management, Mc Graw Hill Book Company, Third Edition, 2002 78. James ROgden, Denise T.Ogden - Integrated Retail Management, Wiley Pvt Ltd, 2005 79. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 80. Entrepreneurial Development: S.S.Khanka 81. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan 82. Project Management : S.Choudhury 83. Project Management : Denis Lock 84. S. Shajahan Relationship Marketing Mc Graw Hill, 1997 85. Paul Green Berg CRM Tata Mc Graw Hill, 2002 86. Philip Kotler, Marketing Management, Prentice Hall,2005 87. Barry Berman and Joel R Evans Retail Management A Strategic Approach- Prentice Hall of India, Tenth Edition, 2006 88. Computers and Commonsense - Roger Hunt and HohnShellery 89. Using Micro Computers - Brightman and Dimsdale 90. PC Software made simple - R.K. Faxali 91. Introduction to Computers - Alexis and Mathews Leon 92. Information Technology for Management - Henry Clucas 93. .Object oriented programming with c++. E.Balagurusamy 2nd Edition, TATA McGraw Hill Ltd. 94. Programming with Java A Primer E. Balagurursamy2nd Edition, TATA McGraw Hill Ltd 95. Developing Personal Oracle for windows 95 Application David Loctman. 96. Ivan Bayross Commercial Application Development using Oracle Developer 2000. 97. Ivan Bayaross Oracle 7 the complete reference. 98. Principles of Multimedia Ranjan Parekh, 2007, TMH. 99. Mulimedia : making it work tay Vaughan,7th edition , TMH 100. Comdex multimedia and web design vikas Gupta,dreamtech paess.2007 101. Modern office management Dr. I.M.SAHAI Sathiya Bhawan Agra 102. Office organization And Management S.P Arora Vikas publishing House Pvt Ltd. 103. Personnel Management & Industrial Relation -P.C.Tripathi 104. Dynamics of Personnel Management - C.B.Mamoria 105. Human Resource Management - N.G.Nair & Latha Nair Sultan Chand & Sons. 106. Essentials of Human Resource Management and Industrial Relations P.SubbaraoHimalaya. 107. N.D. Kapoor - Mercandile Law - Sultanchand & Sons

108. R.Venkatapathy & Assissi Menachery - Industrial Relations & Labour Legislation Aditya Publishers. 109. PK Ghosh, Strategic Planning and Management, SultanChand & Sons, 2000. 110. VS Ramaswamy & S.Namakumari, Strategic Planning Formulation of Corporate Strategy, Macmillan Business Books, 2001 111. John A Pearce, Richard B Robinson, Strategic Management, AITBS Educational Books, 2000 112. Micheal E Porter, Competitive Strategy, Prentice Hall, 2004. 113. M.Y.Khan, Indian Financial Systems. 114. K.Sriram, Hand Book of Leasing Hire Purchase & Factoring. 115. R.M.Srivastava, Indian Financial System. 116. Rajas Parashine and Ashok Kumar, Introduction to Lease Financing. 117. T.Sundar Rajan, Merchant Banking. 118. L.M.Bhole, Financial Institution & Markets. 119. Habel J.Johnson, Financial Institution & Markets. 120. Dr.J.C.Verma, Mutual Funds & Investment Portfolio. 121. Nalini Prava Tripathy, Financial Instruments and Services, Prentice Hall of India, New Delhi. 122. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford & IBH. 123. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas. 124. ILO: An Introductory course in Teaching and Training Methods for Management Development. Sterling Publishers. 125. Rao T.V.et.al.(ed) Alternative Approaches and Strategies of HRD Rewat Publications. 126. Silvera D.M. - Human Resource Development - the Indian Experience New India Publications. 127. Rao VSP, Human Resource Development, Response Books, 2001. 128. Kandula S.R, Strategic Human Resource Development, PHI, 2001. 129. Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research. 130. Marketing Research:Text and Cases, Richard D.Irwin Inc., Homewood, Illinois. Sharma S.S., Marketing Research.

(For the students admitted during the academic year2010-2011 and onwards) 1. Business Organisation - Bhushan Y.K. 2. Principles of Management L.M. Prasad 3. Business Management Dinkar Pagare 4. Principles of Business organisation and Management P.N. REDDY 5. Grewal, T.S. : Double Entry Book Keeping 6. Jain and Narang : Advanced Accountancy 7. Shukla and Grewal : Advanced Accountancy 8. Gupta and Radhaswamy : Advanced Accountancy 9. Gupta R.L. : Advanced Accountancy 10. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods 11. Gupta S.P. - Statistical Methods 12. Navaneethan P. - Business Mathematics 13. Statistics - R.S.N. Pillai, Mrs. Bhagavathi 14. P.R. Vittal - Business Mathematics and Statistics 15. Computers and Commonsense - Roger Hunt and HohnShellery 16. Using Micro Computers - Brightman and Dimsdale 17. PC Software made simple - R.K. Faxali 18. Introduction to Computers - Alexis and Mathews Leon 19. Information Technology for Management - Henry Clucas 20. Sankaran - Business Economics 21. Markar Et al - Business Economics 22. Sundaram K.P & Sundaram E - Business Economics 23. Kanti Swarup, Gupta R.K. - Operations Research 24. P.R. Vittal - Operations Research 25. Rajendra Pal Korahill, Essentials of Business Communication, Sultan Chand & Sons, New Delhi, 2006. 26. Ramesh, MS, & C. C Pattanshetti, Business Communication, R.Chand&Co, New Delhi, 2003. 27. Rodriquez M V, Effective Business Communication Concept Vikas Publishing Company ,2003. 28. Banga and Sharma : Production Management 29. O.P. Khanna : Industrial Engineering and Management 30. M.V. Varma : MaterialsManagement 31. Philip Kotler - Marketing Management 32. Rajan Nair - Marketing Management 33. Cundiff and Still - Fundamentals ofmodern marketing 34. Object oriented programming with C++,E.Balagurusamy 2nd Edition,TATAMcGraw Hill Ltd 35. Programming with Java A primer - E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd 36. Bhagavathi Prasad - Income Tax Law &Practice 37. Mehrothra - Income Tax Law & Practice 38. Gour & Narang - Income Tax Law & Practice 39. Dingare pagare - Income Tax Law & Practice

40. Dingare Pagare - Business Taxation 41. Balasubramanian - Business Taxation 42. Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2nd edition, 2004 43. Barry Berman and Joel R Evans Retailing Management A Strategic Approach, Prentice Hall of India, 8thEdition, 2002. 44. James R. Ogden, Denise Ogden Integrated, Retail Management Biztantra 2005 45. Gibson G Vedamani Retail Management Functional Principles and Prectice, Jaico Publishing House, Second edition, 2004. 46. Tripathy - Personnel Management and Industrial Relations. 47. Bhagoiwal - Personnel Management and Industrial Relations. 48. Memoria - Personnel Management and Industrial Relations. 49. P.V.Kulkarni - Financial Management. 50. Khan and Jain - Financial Management A Conceptual Approach 51. T.m.Pandey - Financial Management. 52. S.N.Maheswari - Management Accounting . 53. Keith Davis - Human Behaviour at Work 54. Ghos - Industrial Psychology 55. Fred Luthans - Organisational Behaviour 56. L.M. Prasad - Organisational Behaviour 57. Hippo - Organisational Behaviour 58. Maureen Adams, Sherry Bonelli - BPB Publications 1998. 59. HTML,DHTML , Java Script , Perl CGI. - Ivan Bayross BPB Publications 2000. 60. N.D. Kapoor - Elements of Mercantile Law 61. Shukla M.C. - A Manual of Mercantile Law 62. Venkatesan - Hand Book of Mercantile Law 63. Pandia R. H. - Mercantile Law 64. K.P.Kandasami - Banking Law & Practice 65. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice Hall of India, Sixth Edition, 1998. 66. Paul Green Berg Customer Relationship Management Tata Mc Graw Hill , 2002 67. Barry Berman and Joel R Evans Retail Management A Strategic Approach- Prentice Hall of India, Tenth Edition, 2006 68. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 69. Jain and Narang - Costing 70. Nigam and Sharma - Cost accounting 71. RK Sharma & K.Gupta - Management Accounting 72. S.N.Maheswari - Management Accounting 73. Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research: Text and Cases, Richard D.Irwin Inc., Homewood, Illinois.

74. Sharma S.S., Marketing Research 75. Developing Personal Oracle for windows 95 Application David Loctman. 76. Ivan Bayross Commercial Application Development using Oracle Developer 2000. 77. Ivan Bayaross Oracle 7 the complete reference. 78. Bolen J.H. Advertising 79. Sontakk C.N. Advertising and Sales Management 80. Davar S.K. Salesmanship and advertising 81. Neelamegam, Sales Forecasting key toIntegrated Management. 82. Chetan Bajaj and Ranjith Retail Management Oxford University Press, Second Edition, 2005 83. Gillespie Hecht and Lebowitz Retail Business Management , Mc Graw Hill Book Company, Third Edition,2002 84. James R Ogden, Denise T. Ogden Integrated Retail Management , Wiley Pvt Ltd, 2005 85. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 86. Entrepreneurial Development - S.S. Khanka 87. Entrepreneurial Development - C.B.Gupta & N.P.Srinivasan 88. Project Management - S.Choudhury 89. Project Management - Denis Lock 90. Visual Basic 5 from the Ground Up - Gary cornell 91. Tata McGraw hill Publishing 92. Text Book: Principles of Multimedia Ranjan Parekh, 2007, TMH. 93. Mulimedia : making it work tay Vaughan,7th edition , TMH 94. Comdex multimedia and web design vikas Gupta,dreamtech paess.2007 95. Shajahan Relationship Marketing Mc Graw Hill, 1997 96. Paul Green Berg CRM Tata Mc Graw Hill, 2002 97. Philip Kotler, Marketing Management, Prentice Hall,2005 98. Barry Berman and Joel R Evans Retail Management A Strategic Approach- Prentice 99. Hall of India, Tenth Edition, 2006 100. M.N.Mishra : Insurance Principles and Practices 101. Kothari & Bahl : Principles and Pratices of Insurance 102. G.S.Panda : Principles and Pratices of Insurance 103. N.D.Kapoor : Elements of Business Law 104. P.Periyasamy : Principles and Pratices of Insurance 105. Modern office management Dr. I.M.SAHAI Sathiya Bhawan Agra 106. Office organization And Management S.P Arora Vikas publishing House Pvt Ltd. 107. Software Engineering for Internet Applications Eve Anderson, Philip 108. Greenspun, Andrew Grumet, 2006, PHI. 109. Fundamentals of SOFTWARE ENGINEERING Rajib Mall, 2nd edition, PHI 110. SOFTWARE ENGINEERING Stephen Schach, 7th edition, TMH. 111. VS Ramaswamy & S.Namakumari, Strategic Planning Formulation of Corporate

112. Strategy, Macmillan Business Books, 2001 113. John A Pearce, Richard B Robinson, Strategic Management, AITBS Educational Books, 2000 114. Micheal E Porter, Competitive Strategy, Prentice Hall, 2004. 115. . Personnel Management & Industrial Relation -P.C.Tripathi 116. Dynamics of Personnel Management - C.B.Mamoria 117. Human Resource Management - N.G.Nair & Latha Nair Sultan Chand & Sons. 118. Essentials of Human Resource Management and Industrial Relations P.SubbaraoHimalaya. 119. N.D. Kapoor - Mercandile Law - Sultanchand & Sons 120. R.Venkatapathy & Assissi Menachery - Industrial Relations & Labour Legislation Aditya Publishers 121. James A Senn Analysis and Design of Information Systems,Tata McGraw Hill Publishing company,second edition 122. Elias M.Awad System Analysis And Design Galgotia Publications 2nd edition 123. M.Y.Khan, Indian Financial Systems. 124. K.Sriram, Hand Book of Leasing Hire Purchase & Factoring. 125. R.M.Srivastava, Indian Financial System. 126. Rajas Parashine and Ashok Kumar, Introduction to Lease Financing. 127. T.Sundar Rajan, Merchant Banking. 128. L.M.Bhole, Financial Institution & Markets. 129. Habel J.Johnson, Financial Institution & Markets. 130. Dr.J.C.Verma, Mutual Funds & Investment Portfolio. 131. Nalini Prava Tripathy, Financial Instruments and Services, Prentice Hall of India, New Delhi. 132. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford & IBH. 133. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas. 134. ILO: An Introductory course in Teaching and Training Methods for Management Development. Sterling Publishers. 135. Rao T.V.et.al.(ed) Alternative Approaches and Strategies of HRD Rewat Publications. 136. Silvera D.M. - Human Resource Development - the Indian Experience New India Publications. 137. Rao VSP, Human Resource Development, Response Books, 2001. 138. Kandula S.R, Strategic Human Resource Development, PHI, 2001. 139. EFRAIM TURBUN, JAE LEE, DAVID KING, H. MICHAEL CHUNG ELECTRONIC COMMERCE A MANAGERIAL PERSPECTIVE , Pearson Education Asis 2000.

(for affiliated College students with effect from 2007-08 Batch & onwards) 1. Business Organisation -Bhushan Y.K. 2. Principles of Management L.M. Prasad 3. Business Management Dinkar Pagare 4. Principles of Business organisation and Management P.N. REDDY 5. Computers and Commonsense -Roger Hunt and Hohn Shellery 6. Using Micro Computers -Brightman and Dimsdale 7. PC Software made simple -R.K. Faxali 8. Introduction to Computers -Alexis and Mathews Leon 9. Information Technology for Management -Henry Clucas 10. Sundaresan and Jayaseelan -An Introduction to Business Mathematics and Statistical Methods 11. Gupta S.P. -Statistical Methods 12. Navaneethan P. -Business Mathematics 13. Statistics -R.S.N. Pullai, Mrs. Bhagavathi 14. P.R. Vittal -Business Mathematics and Statistics 15. Grewal, T.S. : Double Entry Book Keeping 16. Jain and Narang : Advanced Accountancy 17. Shukla and Grewal : Advanced Accountancy 18. Gupta and Radhaswamy : Advanced Accountancy 19. Gupta R.L. : Advanced Accountancy 20. Visual Basic 5 from the Ground Up -Gary cornell Tata McGraw Hill Publishing 21. Kanti Swarup, Gupta R.K. -Operations Research 22. P.R. Vittal -Operations Research 23. Banga and sharma : Production Management 24. O.P. Khanna : Industrial Engineering and management 25. M.V.Varma : Materials Management 26. Gopalakrishnan : Materials Management 27. Philip Kotler - Marketing Management 28. Rajan Nair - Marketing Management 29. Cundiff and Still - Fundamentals of Modern Marketing. 30. Object oriented programming with c++,E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd 31. Programming with Java A primer -E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd 32. Dingare Pagare - Business Taxation 33. Balasubramanian - Business Taxation 34. Respective Book Acts - Business Taxation 35. V.P Gaur - Income tax Law & Practice 36. Tamil Nadu Dales Taxt Act. 37. Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2nd edition, 2004 38. Barry Berman and Joel R Evans Retailing Management A Strategic Approach, Prentice Hall of India, 8th Edition, 2002.

39. James R. Ogden, Denise Ogden Integrated, Retail Management Biztantra 2005 40. Gibson G Vedamani Retail Management Functional Principles and Prectice, Jaico Publishing House, Second edition, 2004 41. Tripathy - Personnel Management and Industrial Relations. 42. Bhagoiwal - Personnel Management and Industrial Relations. 43. Memoria - Personnel Management and Industrial Relations. 44. P.V.Kulkarni - Financial Management. 45. Khan and Jain - Financial Management A Conceptual Approach 46. T.m.Pandey - Financial Management. 47. S.N.Maheswari - Management Accounting . 48. Internet compete -Maureen Adams, Sherry Bonelli BPB Publications 1998. 49. Web enabled commercial application development using HTML,DHTML , Java Script , Perl CGI. Ivan Bayross BPB Publications 2000. 50. EFRAIM TURBUN, JAE LEE, DAVID KING, H. MICHAEL CHUNG ELECTRONIC COMMERCE A MANAGERIAL PERSPECTIVE ,PearsonEducation Asis 2000. 51. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice Hall of India, Sixth Edition, 1998. 52. Paul Green Berg Customer Relationship Management Tata Mc Graw Hill , 2002 53. Barry Berman and Joel R Evans Retail Management A Strategic Approach-Prentice Hall of India, Tenth Edition, 2006 54. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 55. Jain and Narang - Costing 56. Nigam and Sharma - Cost accounting 57. RK Sharma & K.Gupta - Management Accounting 58. S.N.Maheswari - Management Accounting 59. .N.D.Kapoor - Mercantile Law 60. Shukla M.C - A Manual of Mereantile Law 61. Venkatesan - Hand book of Mereantile Law 62. K.P.Kandasami - Banking Law & Practice 63. H.K.Saharay and N.K.Saha - Commercial& Industrial Law 64. Developing Personal Oracle for windows 95 Application David Loctman. 65. Ivan Bayross Commercial Application Development using Oracle Developer 2000. 66. IvanBayaross Oracle 7 the complete reference. 67. M.N. Misshara - Insurance Principles and practice s 68. Kothari & Bahl - Principles and practices of insurance 69. G.S.Panda - Principles and practices of insurance 70. N.D.Kapoor - Elements of Business low 71. P.Periyasamy - Principles and practices of insurance 72. Boyd and Westfall - Marketing research

73. Gown M.C - Marketing research 74. Green Paul and Tall - Marketing research 75. C.R.Kothari - Research Methodology 76. Chetan Bajaj and Ranjith Retail Management Oxford University Press, Second Edition, 2005 77. Gillespie Hecht and Lebowitz Retail Business Management , Mc Graw Hill Book Company, Third Edition, 2002 78. James R Ogden, Denise T. Ogden Integrated Retail Management , Wiley Pvt Ltd, 2005 79. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 80. Entrepreneurial Development - S.S. Khanka 81. Entrepreneurial Development - C.B.Gupta & N.P.Srinivasan 82. Project Management - S.Choudhury 83. Project Management - Denis Lock 84. Software Engineering for Internet Applications Eve Anderson, Philip Greenspun, Andrew Grumet, 2006, PHI. 85. Fundamentals of SOFTWARE ENGINEERING Rajib Mall, 2nd edition, PHI 86. SOFTWARE ENGINEERING Stephen Schach, 7th edition, TMH. 87. TEXT BOOK: SOFTWARE ENGINEERING CONCEPTS Richard Fairley, 88. Bolen J.H. Advertising 89. Sontack C.N. Advertising and Sales Management 90. Davar S.K. Salesmanship and advertising 91. S. Shajahan Relationship Marketing Mc Graw Hill, 1997 92. Paul Green Berg CRM Tata Mc Graw Hill, 2002 93. Philip Kotler, Marketing Management, Prentice Hall, 2005 94. Barry Berman and Joel R Evans Retail Management A Strategic Approach-Prentice Hall of India, Tenth Edition, 2006

(For the students admitted during the academic year 2008-2009 and onwards) 1. Business Organisation - Bhushan Y.K. 2. Principles of Management L.M. Prasad 3. Business Management Dinkar Pagare 4. Principles of Business organisation and Management P.N. REDDY 5. Grewal, T.S. : Double Entry Book Keeping 6. Jain and Narang : Advanced Accountancy 7. Shukla and Grewal : Advanced Accountancy 8. Gupta and Radhaswamy : Advanced Accountancy 9. Gupta R.L. : Advanced Accountancy 10. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods 11. Gupta S.P. - Statistical Methods 12. Navaneethan P. - Business Mathematics 13. Statistics - R.S.N. Pillai, Mrs. Bhagavathi 14. P.R. Vittal - Business Mathematics and Statistics 15. Computers and Commonsense - Roger Hunt and Hohn Shellery 16. Using Micro Computers - Brightman and Dimsdale 17. PC Software made simple - R.K. Faxali 18. Introduction to Computers - Alexis and Mathews Leon 19. Information Technology for Management - Henry Clucas 20. Visual Basic 5 from the Ground Up - Gary cornell Tata McGraw hill Publishing 21. Kanti Swarup, Gupta R.K. - Operations Research 22. P.R. Vittal - Operations Research 23. Banga and sharma : Production Management 24. O.P. Khanna : Industrial Engineering and Management 25. M.V.Varma : Materials Management 26. Gopalakrishnan : Materials Management 27. Philip Kotler - Marketing Management 28. Rajan Nair - Marketing Management 29. Cundiff and Still - Fundamentals of Modern Marketing 30. Object oriented programming with C++,E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd 31. Programming with Java A primer - E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd 32. Dingare Pagare - Business Taxation 33. Balasubramanian - Business Taxation 34. Respective Book Acts - Business Taxation 35. V.P Gaur - Income tax Law & Practice 36. Tamil Nadu Dales Taxt Act. 37. Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2nd edition, 2004 38. Barry Berman and Joel R Evans Retailing Management A Strategic Approach, Prentice Hall of India, 8th Edition, 2002.

39. James R. Ogden, Denise Ogden Integrated, Retail Management Biztantra 2005 40. Gibson G Vedamani Retail Management Functional Principles and Prectice, Jaico Publishing House, Second edition, 2004. 41. Tripathy - Personnel Management and Industrial Relations. 42. Bhagoiwal - Personnel Management and Industrial Relations. 43. Memoria - Personnel Management and Industrial Relations 44. P.V.Kulkarni - Financial Management. 45. Khan and Jain - Financial Management A Conceptual Approach 46. T.m.Pandey - Financial Management. 47. S.N.Maheswari - Management Accounting . 48. EFRAIM TURBUN, JAE LEE, DAVID KING, H. MICHAEL CHUNG ELECTRONIC COMMERCE A MANAGERIAL PERSPECTIVE ,Pearson Education Asis 2000. 49. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice Hall of India, Sixth Edition, 1998. 50. Paul Green Berg Customer Relationship Management Tata Mc Graw Hill , 2002 51. Barry Berman and Joel R Evans Retail Management A Strategic Approach- Prentice Hall of India, Tenth Edition, 2006 52. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 53. Jain and Narang - Costing 54. Nigam and Sharma - Cost accounting 55. RK Sharma & K.Gupta - Management Accounting 56. S.N.Maheswari - Management Accounting 57. N.D.Kapoor - Mercantile Law 58. Shukla M.C - A Manual of Mereantile Law 59. Venkatesan - Hand book of Mereantile Law 60. K.P.Kandasami - Banking Law & Practice 61. H.K.Saharay and N.K.Saha - Commercial & Industrial Law 62. Developing Personal Oracle for windows 95 Application David Loctman. 63. Ivan Bayross Commercial Application Development using Oracle Developer 2000. 64. Ivan Bayaross Oracle 7 the complete reference. 65. M.N. Misshara - Insurance Principles and practice s 66. Kothari & Bahl - Principles and practices of insurance 67. G.S.Panda - Principles and practices of insurance 68. N.D.Kapoor - Elements of Business low 69. P.Periyasamy - Principles and practices of insurance 70. Chetan Bajaj and Ranjith Retail Management Oxford University Press, Second Edition, 2005 71. Gillespie Hecht and Lebowitz Retail Business Management , Mc Graw Hill Book Company, Third Edition, 2002

72. James R Ogden, Denise T. Ogden Integrated Retail Management , Wiley Pvt Ltd, 2005 73. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second Edition, 2004 74. Entrepreneurial Development - S.S. Khanka 75. Entrepreneurial Development - C.B.Gupta & N.P.Srinivasan 76. Project Management - S.Choudhury 77. Project Management - Denis Lock 78. Software Engineering for Internet Applications Eve Anderson, Philip Greenspun, Andrew Grumet, 2006, PHI. 79. Fundamentals of SOFTWARE ENGINEERING Rajib Mall, 2nd edition, PHI 80. SOFTWARE ENGINEERING Stephen Schach, 7th edition, TMH. 81. TEXT BOOK: SOFTWARE ENGINEERING CONCEPTS Richard Fairley, 82. Text Book:Principles of Multimedia Ranjan Parekh, 2007, TMH. 83. Mulimedia : making it work tay Vaughan,7th edition , TMH 84. Comdex multimedia and web design vikas Gupta,dreamtech paess.2007 85. S. Shajahan Relationship Marketing Mc Graw Hill, 1997 86. Paul Green Berg CRM Tata Mc Graw Hill, 2002 87. Philip Kotler, Marketing Management, Prentice Hall, 2005 88. Barry Berman and Joel R Evans Retail Management A Strategic Approach- Prentice Hall of India, Tenth Edition, 2006 89. Boyd and Westfall : Marketing Research 90. Gown M.C. : Marketing Research 91. Green Paul and Tall : Marketing Research 92. C.R. Kothari : Research Methodology 93. Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research: Text and Cases, Richard D.Irwin Inc., Homewood, Illinois. 94. Sharma S.S., Marketing Research. 95. Dr.L.S.Gupta & Sumitra Pal, Consumer Behaviour, Sultan Chand & Sons. 96. Kurder, Consumer Behaviour, PHI / Pearson. 97. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI / Person Ingel, Roger & Blackwell, Consumer Behaviour. 98. Bolen J.H. Advertising 99. Sontack C.N. Advertising and Sales Management 100. Davar S.K. Salesmanship and advertising 101. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford & IBH. 102. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas. 103. ILO: An Introductory course in Teaching and Training Methods for Management Development. Sterling Publishers. 104. Rao T.V.et.al.(ed) Alternative Approaches and Strategies of HRD Rewat Publications. 105. Silvera D.M. - Human Resource Development - the Indian Experience New India Publications.

106. Rao VSP, Human Resource Development, Response Books, 2001. 107. Kandula S.R, Strategic Human Resource Development, PHI, 2001. 108. M.Y.Khan, Indian Financial Systems. 109. K.Sriram, Hand Book of Leasing Hire Purchase & Factoring. 110. R.M.Srivastava, Indian Financial System. 111. Rajas Parashine and Ashok Kumar, Introduction to Lease Financing. 112. T.Sundar Rajan, Merchant Banking. 113. L.M.Bhole, Financial Institution & Markets. 114. Habel J.Johnson, Financial Institution & Markets. 115. Dr.J.C.Verma, Mutual Funds & Investment Portfolio. 116. Nalini Prava Tripathy, Financial Instruments and Services, Prentice Hall of India, New Delhi. 117. Personnel Management & Industrial Relation -P.C.Tripathi 118. Dynamics of Personnel Management - C.B.Mamoria 119. Human Resource Management - N.G.Nair & Latha Nair Sultan Chand & Sons. 120. Essentials of Human Resource Management and Industrial Relations P.Subbarao, Himalaya. 121. N.D. Kapoor - Mercandile Law - Sultanchand & Sons 122. R.Venkatapathy & Assissi Menachery - Industrial Relations & Labour Legislation Aditya Publishers. 123. TAS Balalgopal Export Management 124. Francis Cherunilam International Trade and Export Management 125. S K Varghese Foreign Exchange and Financing of Foreign Trade 126. Y R Ullal Export Management