CLENERT Marketing Proposal

Marketing Proposal for CLENERT 1
Running Head: MARKETING PROPOSAL FOR CLENERT
Public Relations & Marketing Proposal for the Continuing Library Education Network Exchange
Round Table of the American Library Association
Lori Reed
East Carolina University
April 27, 2009
librarytrainer.com
reedlori@gmail.com
Table of Contents
Situation Analysis ........................................................................................................................... 3
Problem Statement .......................................................................................................................... 7
Research .......................................................................................................................................... 8
Audience Analysis......................................................................................................................... 14
Goal Setting ................................................................................................................................... 15
Message Strategies ........................................................................................................................ 18
Channel Analysis........................................................................................................................... 21
Timeline ........................................................................................................................................ 23
Appendix A Survey Results Overview ......................................................................................... 24
Appendix B Survey Results CLENE Members ............................................................................ 26
Appendix C Survey Results ALA Members Who Are Not CLENE Members ............................ 37
Appendix D Survey Results Non-ALA Members......................................................................... 53
Appendix E Focus Group Results ................................................................................................. 70
References ..................................................................................................................................... 72
Public Relations & Marketing Proposal for the Continuing Library Education Network Exchange
Round Table of the American Library Association
Situation Analysis
Background on ALA
“The American Library Association (ALA) is the oldest and largest library association in the
world with members in academic, public, school, government, and special libraries” (American
Library Association, 2009).
Founded in 1876, ALA has over 67,000 members as of July 2008. Members are not only
from the United States but from Canada and over 115 other countries. 94% of these members are
personal members. The remaining are organization or corporate members (American Library
Association, 2009).
“The mission of the American Library Association is to provide leadership for the
development, promotion and improvement of library and information services and the profession
of librarianship in order to enhance learning and ensure access to information for all” (American
Library Association, 2009).
Membership in the ALA is available to libraries, librarians, library support staff, library
trustees, library vendors as well as to anyone who supports librarianship, including library
patrons, supporters, and donors (American Library Association, 2009).
ALA provides a number of ways for members to get involved in the organization. The
following is a list of the major units within ALA:
• Divisions are membership units focusing on specific types of libraries or library services;
ALA has eleven divisions. An example is the Public Library Association (PLA).
• Offices are units which address broad interests and issues of concern to ALA members.
Offices do not have members but are advised by member advisory committees; ALA has
sixteen offices. An example is the Office for Intellectual Freedom (OIF).
• Round tables are membership units that promote specific fields or areas of librarianship
outside the scope of the divisions; ALA has seventeen round tables. An example is the
Continuing Library Education Network Exchange Round Table (CLENERT or CLENE).
• ALA has standing, special, interdivisional, joint and ad hoc committees. Each division
and round table also may create committees and other working groups to carry out the
work of the division or round table.
Background on CLENE
The Continuing Library Education Network Exchange Round Table referred to as
CLENERT by non-members or CLENE (pronounced “clean”) by members is an organization
within ALA whose members are interested in continuing education in libraries. CLENE was
originally formed in the 1970s outside the auspices of ALA as an organization to study and
improve continuing education in libraries. At one point CLENE established an group called the
National Council on Quality Continuing Education (NCQ). NCQ provided a “seal of approval”
for selected continuing education events voluntarily submitted for review. CLENE became an
official ALA round table in January of 1983 (Masters, 2006).
CLENE has approximately 450 members (P. Bromberg, personal communication,
February 13, 2009).

CLENE Mission Statement:
CLENE promotes quality continuing education and staff development for all library
personnel. We help you NETWORK with other CE providers for the exchange of ideas, concerns
and solutions. CLENE serves as your SOURCE for staff development continuing
education assistance, publications, materials, training and activities. CLENE is your
ADVOCATE for quality library staff development and continuing education at both the local
and national levels. (American Library Association: CLENE, 2009).
Current Logo:
Current Communication Tools:
• CLENE Listserv – must register through ALA website: http://lists.ala.org/sympa
• Newsletter CLENexhcange – Professionally printed on 11 x 17 glossy paper with a half
fold, two colors. Published quarterly and mailed to all CLENE members and posted on
Web site: http://www.ala.org/ala/mgrps/rts/clenert/newsletter/newsletter.cfm
• CLENE News Blog: http://clenenews.blogspot.com/ Contains news and event
information about CLENE. Posts are random and seem to center around the two
conferences of ALA. In 2008 there were only 10 posts.

• CE Buzz Blog: http://cebuzz.wordpress.com/ Unofficial blog of CLENE. Random
information about training and staff development. Occasionally features guest bloggers.
New blog posts 1-3 times per month.
• Facebook Page: http://www.facebook.com/pages/Chicago-IL/CLENERT/121809315231
Recently created within last two weeks and already has nearly 100 fans.
• Linked In Group:
http://www.linkedin.com/groups?home=&gid=163304&trk=anet_ug_hm Has 29
members. Not active. Last discussion post was five months ago and there was no
response. There are no events listed and no news or updates.
• CLENE Wiki: http://clene.ala.org/clenewiki/index.php?title=Main_Page Container for all
the groups documents and links to other sites listed above.
Conference Programs and Events:
• ALA Midwinter – Board meetings and a staff discussion group. Both are open to anyone
attending the conference.
• ALA Annual Conference
o Preconference training sessions on Friday – these have a fee:
Making it Stick: Designing, Delivering, and Surviving Presentations

This interactive workshop will help you develop rapport with your
audience; develop active content in your presentation; learn to be
comfortable in front of your audience; and understand when to use support
materials.
Punch It Up With Pictures: Presentations with visual Power

This interactive workshop will reveal how visuals communicate, where to
find free-use images, and best practices for adding images to your
presentations.
o Conference Sessions on Saturday (included with conference registration)

Creating a Culture of Learning in Your Library

In this session you will learn why you need to get your staff out of the
classroom and instead focus on creating a culture of learning in your
library.
How to Develop A Mentoring Program

Members of the continuing education round table will discuss how to
development a mentoring program.
o Training Showcase on Sunday (included with conference registration)
Training Showcase: Best Practices for Continuing Library Education

The training showcase is a poster session type of program celebrating
innovative continuing education, staff development, training initiatives
and programs in all types of libraries across the country. Come meet this
unique group of trainers, staff development coordinators, and librarians
who are sharing the exceptional staff learning opportunities they
developed.
Problem Statement
There is a lack of awareness in the library profession of the existence and mission of
CLENERT in advocating quality continuing education and the importance of what CLENERT
members do in their professional work lives. CLENERT needs to position itself as “the place”
for the best continuing education resources—including trainers, training managers, and training
resources. In my research I’ve heard CLENERT referred to “the little round table that could”
because of the accomplishments members have made with so few active members and such
limited resources. It’s time for CLENERT to step it up a notch by engaging current members
throughout the year (not just at the two ALA conferences) and to recruit new members from the
library training and learning community. CLENERT would also like to demonstrate the value of
learning and training within libraries.

One of the major problems for CLENERT is the lack of name recognition both within
and outside of ALA. In a survey conducted of library training professionals 72.9% of non-ALA
members had never heard of CLENERT and 65.7% were not even aware that such a round table
existed within ALA. Among ALA members 75.8% had never heard of CLENERT and 70.7%
were not aware that such a round table existed within ALA. (Reed, 2009).
When CLENERT members were surveyed to ask if they knew what CLENERT was an
acronym for only 51.1% responded yes while 48.9% responded no. Among ALA members who
are not members of CLENERT only 7% responded yes that they knew what the acronym stood
for and 93% responded that they did not know what the acronym stood for. (Reed, 2009).
In the online survey all respondents had the opportunity to guess what the acronym
CLENERT stands for. The following are some of the responses from ALA members:
• Clearinghouse for Library Education NE Round Table
• Consortium of Library Employees Nearing Expected Retirement – Tanked
• college library education network and education round table
• Clean Libraries Excel N Expansive RoundTables -- I obviously haven't a clue!
• Learning and education something
• continuous learning education non educators round table
• cooperative learning education network for education reference and training
• Clean LibrariesEnter No-man's European Rally Trail
• Something Learning Something Something Education Round Table. Can't figure out
where the "training" part.
• Combined Learning Effort Now Emerging RT
• Career Learning Educational Needs Environment Rhetorical Training

• Civilized Learning Experiment for Near-Educators Round Table
• Coalition for Learning, Energizing and Training :)
• Computers Library Education Network...I lose it after that.
• Committee of Learners, Engagers, Nerds, and Enligteneners, Round Table? ;-)
The following are some of the responses from CLENERT members:
• Continuing Library Education Network and Exchange Round Table (alas, I had to
look it up)
• I Googled it: Continuing Library Education Network and Exchange RT (CLENERT) ·
• No idea. L = Learning? E = Education? RT = Round Table? (I don't know how to
pronounce it, either.)
• Can never remember, nor have I met anyone that could.
• Cosmically Lean, Energetically Nuanced, Evolutionary Revolutionary Trainers
While the responses are humorous, they show a major lack of name recognition for
CLENERT. Additionally the acronym CLENERT does not instantly convey what the round
table’s purpose is.
Another problem for CLENERT is attracting non-ALA members and encouraging them
to join both ALA and CLENERT. In the current economy it is a struggle for many library staff to
pay dues to professional organizations. Even though CLENERT membership is inexpensive,
ALA membership is not. The survey results as well as responses in the focus groups show that
libraries that did pay for ALA membership are being faced with budget cuts which may
potentially limit their ability to continue offering this benefit.

Research
Initial research consisted of attending CLENERT board meetings at ALA Midwinter
Meeting in January 2009 where marketing and PR of CLENERT was discussed at length. Board
members have been interviewed in person and by e-mail. ALA Director for Membership
Development John Chrastka has been interviewed by phone. An online survey was distributed to
over 67,000 ALA members as well as non-members via list-servs. Respondents of the online
survey were offered the opportunity to volunteer for focus groups. Three focus groups were
conducted on the three targeted audiences.
SWOT Analysis
Strengths
• CLENE has the support of ALA and access to ALA resources including funding to
improve membership (J. Chrastka, personal communication, January 24, 2009).
• CLENE has a strong core group of members and board members who are actively
working to improve the organization, increase membership, and guide the profession of
continuing education in libraries (P. Signorelli, personal communication, January 25,
2009).
• CLENE has some very tech-savvy members who are capable of doing the legwork for the
Web-based marketing components (P. Bromberg, personal communication, February 13,
2009)
• CLENE, unlike many other round tables and divisions of ALA, has many members who
are experienced consultants in the field of learning, training, and organizational resources
(P. Signorelli, personal communication, January 25, 2009).

• CLENE has good writers within the membership (P. Signorelli, personal communication,
January 25, 2009).
• CLENE membership includes some of the top people in the field of library continuing
education (P. Signorelli, personal communication, January 25, 2009).
Weaknesses
• Lack of name and logo recognition. CLENERT is the official ALA acronym. CLENE is
what the members refer to the organization as. In researching other roundtables within
ALA, they have incorporated the RT part of the acronym into the name that they use on
an everyday basis.
• Lack of visibility within ALA and the library continuing education field and the use of
two acronyms is confusing and does not help maintain a strong presence.
• Outdated logo, promotional, and marketing materials. Current promotional and marketing
materials consist of the organization Web site and member word of mouth. There is a
newsletter sent only to members. There is not targeted message or campaign to
specifically recruit new members.
• Members engaged with organization only twice a year—at annual conference during the
summer and midwinter meeting during January. Members who do not attend the
conferences and meetings may not be engaged at all. (P. Signorelli, personal
communication, January 25, 2009).
• Listserv is not very active. When questions are posed only the same few people respond.
Listserv subscription is not automatic with membership. Do members know there is a
listserv and how to join?

• Lack of strategic planning with current marketing. What are the goals and desired
outcomes of the newsletter, blog, Facebook page, Web site, wiki. Is there a targeted goal
with measurable outcomes across all these platforms? Is there a universal objective for
CLENERT?
• Information is duplicated in multiple places—Web site and wiki both contain past
newsletters for example.
Opportunities
• Training, learning, and workplace development are hot topics not only in libraries but in
all businesses and organizations. (P. Signorelli, personal communication, January 25,
2009).
• Continuing education affects every single library employee and thus every ALA member
(all 67,000 of them). All of these people have a vested interest in receiving quality
continuing education. (P. Signorelli, personal communication, January 25, 2009).
• Every library has a vested interest in having its employees and volunteers receive quality
continuing education (P. Signorelli, personal communication, January 25, 2009).
• Commitment from ALA Director for Membership Development John Chrastka to assist
with reaching out to existing and potential CLENERT members (J. Chrastka, personal
communication, January 24, 2009).
• CLENERT has current members with strong ties to the American Society of Training &
Development (ASTD). A joint membership should be researched between the two
organizations. (P. Signorelli, personal communication, January 25, 2009).

• ALA is planning to be accredited to offer CEUs in late 2009. CLENERT members are the
perfect resource for ALA to leverage to develop and provide training to library staff (P.
Signorelli, personal communication, January 25, 2009).
• Technology exists to offer webinars. This could be an additional source of income for
CLENERT. (J. Chrastka, personal communication, January 24, 2009).
Threats
• Other divisions and round tables within ALA are more popular and appear more “sexy.”
These larger divisions have more members and thus more money to market with. See
table below. (P. Bromberg, personal communication, February 13, 2009).
• Competition from divisions and round tables that have similar “training” focus.
Association of College and Research Libraries (ACRL) offers many conference programs
on instructional design, distance learning, and library instruction. Library Instruction
Roundtable (LIRT) focuses on library staff who train users how to use the library. There
is some overlap between ACRL, LIRT, and CLENERT as well as confusion about which
organization is aimed at whom. (American Library Association, 2009).
Competition:
Within ALA:
Rather than viewing other round tables and divisions as competition, they should be
viewed as partners for CLENERT. In discussing the resources offered to trainers during focus
groups with ALA members it was found that no other round table or division has the primary
focus of training that CLENERT has.

Name Dues per Year
CLENERT $20
ACRL Association of College and Research Libraries $50.42
LITA Library Information Technology Association $55.00
LLAMA Library Leadership and Management Association $32.08
PLA Public Library Association $45.83
LIRT Library Instruction Round Table $13.75
Outside ALA:
The primary competition outside of ALA is the ASTD. 26.4% of the respondents who
completed the online survey are members of ASTD while only 7.4% are members of AMA.
CLENERT may want to consider changing their joint membership from AMA to ASTD since
ASTD is geared more to trainers.
It’s interesting to note the number one reason cited for not being an ALA member was
the membership dues. In comparing ALA and CLENERT membership to other organization
dues, ALA and CLENERT membership is the least expensive choice.
Name Dues per Year
ALA and CLENERT membership $66 to $150 depending on
membership type
AMA (American Management Association) $225
ASTD (American Society for Training & Development) $199
SHRM (Society for Human Resource Management) $160
Employers Association $475 plus $6 per employee

Audience Analysis
Audience Overview
There are three distinct audiences that CLENERT needs to target. All of the audiences
would have trainers or library employees who are involved in training and development.
1. CLENERT members need to be marketed to in order to increase the retention of
members, increase participation and engagement of members, and to increase word of
mouth marketing. In a survey of CLENERT members, there were 13 benefits/services
listed for members to rate. The majority of members surveyed did not know that
CLENRET offered 7 of the benefits/services such as the two blogs and wiki. (Reed,
2009).
2. ALA members who are not members of CLENERT are a good target audience as the
additional dues for CLENERT membership are only $20 per year. There are also a
number of library workers who are involved in training as this is becoming one of the
job responsibilities of many library workers. Not only are they getting a CLENERT
add on membership but they are also receiving an e-membership to the AMA –
American Management Association, a $45 value.
3. Potential-ALA/CLENERT members. This will be the most difficult audience to
persuade to join. Not only are we asking them to join CLENERT but we are also
asking them to join ALA. Within this audience are non-librarians who may believe
that ALA is only for librarians and thus may not be aware of the benefits of
ALA/CLENERT membership. Targeted audiences within this audience are:
o Trainers, training directors, and supervisors of trainers from public, academic,
school, and special libraries across the U.S.

o Human resources staff from public, academic, school, and special libraries
across the U.S. Human resources staff is often responsible for training and
development.
o Directors from public, academic, school, and special libraries across the U.S.
o Library training consultants. Library training consultants may be willing to
make the investment in joining ALA/CLENERT as a way to market their
services as well as to develop professionally.
o Organizational development consultants. Like library training consultants,
organizational development consultants mat see joining ALA/CELENERT as
a way to market their services as well as a means for professional
development.
A benefit to CLENERT to broadening the scope of their membership is that this will
bring together a broad range of experiences, skills, and expertise. 68.5% of CLENERT members
who completed the membership survey identified that they felt belonging to a network of trainers
was one of the rewards of being a CLENERT member. 31.5% felt that networking was the most
rewarding aspect of membership. (Reed, 2009).
Goal Setting
The biggest overall goal for CLENERT is to create strong branding and name recognition
within libraries among members and non-members. CLENERT needs to be viewed at the
number one resource for staff involved with training in libraries. CLENERT wants members to
be proud of membership and to be seen as the organization that has the best trainers in the library
field. Given that the majority of participants surveyed who are not CLENERT members have
never heard of CLENERT nor did they know that such an organization exists there is a need to
get the word out about this resource and network of trainers (Reed, 2009).
Additionally CLENERT can serve as an organization that can call attention to the need
for high quality training within libraries and be an advocate for professional development of
trainers.
The following are specific goals to create a strong brand and name recognition.
• Decide if the name is CLENE or CLENERT or if it is going to be changed. The official
acronym according to ALA is “CLENERT” to include the letters for the words “round
table.” The CLENE Board prefers to use the acronym “CLENE” pronounced “clean”
because of the simplicity in pronouncing and ability to use this as a play on words in
marketing. For example: CLENE up your training. There are no other round tables that
drop the RT when referring to themselves. This could lead to confusion for new members
who might not recognize that CLENE is the same as CLENERT. Ideally CLENERT may
want to change its name to something that is instantly recognizable such as LEARNRT.
According to ALA’s constitution and bylaws a name change is possible (American
Library Association, 2009). LEARNRT would also emphasize that the organization is
about learning which could include public as well as staff training as opposed to only
continuing education.
• Create a new logo that is contemporary and reflects the goals and mission of the group.
Estimated cost $250.Board will contribute $200. ALA Membership will underwrite the
rest. Estimated time to deliver = 6 weeks. (J. Chrastka, personal communication,
February 27, 2009)

• Create a style guide for using the logo as well as for all communication both print and
electronic. Define palette of colors and fonts to be used.
• Create a template for newsletters.
• Create a single, focused, targeted media message to use across all the communication
platforms that cites the benefit of membership. This message will be the same for all
audiences; however additional information will need to be included in messages send to
non-ALA members to explain the benefits of joining ALA.
• Create communication procedure and chain of command for updating social media sites.
For example one person crafts the message and sends out to a team. Then one person
updates Facebook, another updates Linked In, and so on. Define purpose of each site. For
instance a Linked In group would be an excellent place to reach out to library training
consultants and others who are members of Linked In.
• The CLENERT board may want to research upgrading CLENERT from a “round table”
to a division within ALA. According to the ALA Web site:
Divisions are membership units focusing on specific types of libraries or library
services. Each division has a statement of responsibility developed by its
members and approved by the ALA Council, a set of goals and objectives to drive
its activities, an executive director and other personnel (as necessary),
responsibility for generating revenue to carry out its programs, and a separate
Board of Directors, elected by the members of the division. Each division is
represented on the ALA Council and in the Planning and Budget Assembly.
Round tables are membership units that promote specific fields or areas of
librarianship outside the scope of the divisions.

Division status would not only give CLENERT more visibility in the library community,
it would also give the group voting right on the ALA Council and input into the ALA
Budget.
Message Strategies
There are several messages that will be the same no matter who the audience is. The
primary message is that CLENERT is the number one resource for and network of library
trainers. CLENERT provides opportunities for networking, continuing education for trainers,
best practices in training, and resources for trainers.
Because libraries and library staff are immersed in technology, the library community is a
great place to implement Web 2.0 technology; therefore many of the message strategies will use
Web 2.0 tools.
CLENERT provides the latest news and information about training and learning. To
accomplish publishing timely news about training and learning CLENERT should use one blog.
Consolidate the current multiple blogs into one blog. The current blogs do not have enough
content to warrant separate blogs. It would be easier to draw readers to one blog that is the
source for news about libraries and training.
Use a single blog as the primary platform for writing articles. By having the current blogs
consolidated into one blog this should generate at least one article per week. Encourage
solicitations from members and guest bloggers.
To promote the events of CLENERT and to publicize blog postings, create a CLENERT
Twitter account. Twitter is popular among librarians because of the instant access to information
and ability to use on mobile devices. Promote the use of the #CLENERT or #LEARNRT hash
tag during conferences. Assign members to promote #CLENERT or #LEARNRT events during
conferences and webinars as well as when new content is posted on the blog. The use of Twitter
will help promote awareness within ALA of CLENERT.
To promote events of CLENERT utilize social networking tools such as Facebook.
CLENERT needs to continually stay abreast of trends and tools for social networking and
experiment to find the tools that members are using.
To promote CLENERT as a resource for continuing education of trainers and best practices
in training, create a series of “Training 101” Webinars that CLENERT can offer for free to
anyone. Free webinars sponsored by CLENERT would also promote membership. Webinars are
extremely popular within libraries as a way to train and inform staff.
To further establish CLENERT as a resource for continuing education of trainers, offer
training webinars on more advanced topics that would have a small fee. This would generate
additional revenue for CLENERT. Work with ALA to find out how to attach CEUs to these
webinars for library staff who are required to earn them.
In addition to these messages that have a general audience, there are three distinct
messages needed for three distinct audiences.
1. Message to current CLENERT members with key messages of: benefits of membership,
opportunities within CLENERT for professional development, and opportunities for
collaboration and networking among members. This can be achieved through the use of
direct e-mails, the blog, and the newsletter. Use content from the blog as features in the
newsletter. As long as the cost remains feasible, continue the quarterly newsletter. If
quarterly newsletters become too expensive to produce and mail replace with a newsletter
that comes out prior to each conference which can be comprised of conference highlights
and feature “best of” articles from blog or replace with an electronic newsletter.
2. Message to current ALA members who are not members of CLENERT. The key message
is the benefit of CLENERT membership in addition to ALA (and other division and
round table) memberships. There is a budget from ALA membership to do a targeted
postcard mailing campaign to ALA members who are not members of CLENERT. The
message needs to be clear and concise and promote the value of CLENERT membership
for the individual and his or her library. It would be ideal to time this message after the
name change and when the dates for the free webinars are announced. Postcards mailed
to all ALA members would be a good way to generate interest and a buzz among the
library community about the changes happening within CLENERT.
3. Message to potential ALA and CLENERT members with key message of the benefits of
not only CLENERT but ALA membership. This message should target non-librarians
who are often involved in training within libraries therefore this message will include that
ALA is not “just for librarians.” This message should specifically target those involved in
training within libraries. Since anyone can serve as a trainer within a library and job title
will not help narrow this audience down, a better way to reach this audience is to reach
out to library directors. The message to library directors would be the benefits to his or
her library of having quality training and how CLENERT can help those who provide
that training. If a library director immediately sees the value to the library of an
ALA/CLENERT membership he or she may be willing to pay for all or part of the
membership for the employee. This message would best be sent through a targeted letter
or e-mail.
Channel Analysis
To reach current and prospective members of CLENERT tools available on the Internet
will be the best channel because library staff who are involved in training are most likely going
to be Internet-savvy and have access to a computer with Internet access (WebJunction, 2007).
The CLENERT blog is the best way to get news and information to a wide audience of
members and non-members. Blogs are easy to update and you do not need to know HTML code
to write a blog post. In focus groups conducted among CLENERT members, nearly all of the
members present responded that they prefer RSS feeds to get news from any organization.
Facebook is a good tool for promoting and inviting members and non-members to events.
The ALA group on Facebook has 6,205 members showing that Facebook reaches a large
audience of library employees and ALA members (Facebook, 2009).
Twitter is another tool that is useful for promoting events and is popular among library
workers. During the Computers in Libraries Conference in April of 2009 there were 1,250 tweets
during the last 24 hours of the conference demonstrating the popularity of Twitter (Fitcher,
2009).
To reach library directors e-mail or a letter is the best way to reach this busy audience
who may not spend as much time online as other audiences. The key to having this message be
successful is to make sure that the director actually sees and reads the message and does not
instantly see the word “training” and forward the message to staff involved in training.
CLENERT wants to make sure the director knows what CLENERT is and who it is for and sees
the value in membership for his or her employees.

CLENE Marketing/PR Timeline

Appendix A Survey Results Overview 24
Appendix A Survey Results Overview
Introduction & Methodology
An online survey was conducted over a period of two weeks from April 13 – April 24,
2009. The survey targeted library workers who are involved in training or manage trainers. An
online survey was chosen because it could reach a large pool of respondents and most library
workers will have access to the Internet. The survey was distributed using Twitter, FriendFeed,
Facebook, multiple list servs, direct e-mail to all CLENERT members, and was featured in ALA
Direct, a weekly e-mail newsletter that goes to all members of ALA (approximately 67,000).
Additionally members of list servs forwarded the survey message and link to other list servs.
Because of the way the survey was distributed it is impossible to calculate an overall response
rate.
611 individuals began the survey. 488 or 79.9% completed the survey. The survey was
distributed through individual e-mails to 409 CLENERT members. 100 CLENERT members
completed the survey for a 24% response rate.
The survey used skip logic to target questions to three types of respondents.
1. ALA Members who are also members of CLENERT (92 respondents)
2. ALA Members who are not members of CLENERT (273 respondents)
3. Non-ALA Members (140 respondents)
Full results of the survey can be viewed here: http://tinyurl.com/libtrainingresults

Appendix A Survey Results Overview 25
Survey Introduction/Questions asked of all respondents:
Thank you for beginning the library training memberships survey. This is an individual survey.
Responses should be based on your personal opinions.
This survey is gathering market research to help library training organizations meet the needs of
their members and potential members by finding out what trainers need or want in an
organization that supports training and learning within libraries.
The market research is part of a PR/Marketing Project that I am doing as part of my
undergraduate work at East Carolina University in the Communications Department. Data from
the survey may be shared with faculty and staff at East Carolina as well as the CLENE-RT
within ALA.
All responses are anonymous.
Please complete this survey by Friday, April 24, 2009.
If you have problems with or questions about the survey please contact me at lreed@plcmc.org.
-Lori Reed
Appendix B Survey Results of CLENERT Members 26
Appendix B Survey Results of CLENERT Members

Other:
• ideas, ideas, ideas

• Discuss training ideas
• dates back to when CLENERT certified library prof development workshops
• To learn what others are doing regarding training.
Other:
• It's a creative, warm, and welcoming group.

• No rewards yet.
• Meeting all the cool people
• Understanding the needs and challenges of peers
• newsletter ideas
• This is a very friendly group!
• trying to find a benefit now.
• This is the first time I'm hearing from CLENE.
• have not yet seen a benefit.
• Learning and sharing new ideas.
• So new--can't make informed comment at present
• Access to AMA
Other:
• Being involved in a group with top-rate colleagues.

• No rewards yet
• The information sharing.
• I joined to CLENE to stay in touch with what is happening amongst trainers. I
appreciate receiving the Newsletter and any other information that is pushed out to
members. I don't currently have time to be more actively involved.
• I haven't felt involved with the group yet.
• nothing to dare
• Learning and sharing new ideas.
• Hoping to learn that at the 2009 ALA conference
Other:
• I don't use Facebook or Linked In

• I chose N/A if I had no experience.
• Just joined and have not had the opportunity to explore all the activities available
• I'm a brand new member. I hope to learn more at ALA.
• This list certainly opened my eyes! I need to investigate more of what you are doing
to engage your members.
• Just joined the Facebook group!
• After joining, I really haven't heard about all of the opportunities available. Not sure
if I have time to pursue finding access to the resources although I'm interested.
• I am new to the group and do not feel that I can honestly evaluate this.
8. If you have any suggestions regarding how we could improve the services we provide to
you, please enter them in the box below.
• more efficient administration of the round table and clearer communication with the
membership of what is available to them.
• Get more members involved in the work of the roundtable.
• Since there seems to be many services I am not taking advantage of -- I need to be
reminded of these services.
• You get out what you put in -- I am not yet involved enough to get the maximum benefit.
My issue - not CLENERT's.
• Looking forward to meeting more people! I hope that there are opportunities to network
within CLENE!
• Offer webinars. More continual contact from CLENE, so you're always on my radar.
• Create more opportunities for members to be involved.
• Maybe emails periodically informing members about registering (or how to) for online
services.
• Any training/workshops/professional development and opportunities for service that can
be offered online/in a virtual environment are great!
• Somehow, I missed all of the opportunities to engage at the level that I can manage at this
point.
This survey was a good use of time for me and will alert you that perhaps restating all of
the benefits of membership occasionally will help other not-so-engaged members like
me.
• more networking sessions.
sharing of presentation opportunities.
email contact for those of us who cant keep all this web addresses in our heads.
or periodic emailing of links.
• More short, online learning opportunities with very practical advice and tips - focused
especially for those who are new to the profession. We need to grow/mentor our younger
members.
• Consider adding a "staff technology training& development" component to the Round
Table discussions, i.e., current trends, challenges, what to look for in future training
requirements.
• Notify me of free courses--especially webinars.
• More sessions at ALA other than the Training Showcase. Sessions on tips, tricks and
resources.
• Perhaps have access to an RSS feed or email newsletter along with quick intro email
listing easy links to get...well, linked in.
• I find I don't have much time to keep up with the opportunities available to me, including
blogs, wikis, and periodicals. This survey has been useful to illustrate some of the
offerings. A concise blurb somewhere would be helpful -- I'll look for it when I finish.
• I'm a new member.
Responses:
• Cosmically Lean, Energetically Nuanced, Evolutionary Revolutionary Trainers

• Continuing Library Education Network & Exchange Round Table
• continuing library education network exchange round table
• Continuing Library Education Network Exchange Round Table
• Continuing Library Education Network and Exchange Round Table
• Continuing Library Education ..... Roundtable

• Continuing Library Education Network and Exchange Round Table (it's an awkward
mouthful and not particularly descriptive of what the group is truly about, IMO...)
• continuing learning 'n education round table? :)
• Can never remember, nor have I met anyone that could.
• Continuous Learning and Education Network Round Table
• Continuing Library Education and Network Exchange Round Table
• Continuing Library Education XX XX Round Table
• continuting library education network & exchange round table (I know because I just
joined, but yes, I think it is a terrible name and could use a refresher! It's not easy to
remember!)
• Continuing library education network round table
• Contin Library Ed. Network and Exchange
• Continuing Learning & Education Network Exchange Round Table
• Continuing Library Education and Networking Exchange Round Table
• Continuing Library education network round table?
• continuing education network and exchange rount table
• No idea. L = Learning? E = Education? RT = Round Table? (I don't know how to
pronounce it, either.)
• Continuing Library Education Network ---
• Continuing Library Education and Exchange Network
• Continuing Library Education ______ __________ Round Table
• Continuing Library Education Network Round Table
• I Googled it: Continuing Library Education Network and Exchange RT (CLENERT)
• continuing learning and education...something, something...round table
• Continuing Library Education Network and Exchange Round Table (alas, I had to
look it up)
• continuing library education network round table
• Continuing Library Education Network Exchange
Appendix C Survey Results of ALA Members Who Are Not CLENERT Members 37
Appendix C Survey Results of ALA Members Who Are Not CLENERT Members
Responses:
• Something of Library Education and Something Something Round Table?

• Committe on Learning and Education Networking Environment for Redesign and
Training
• Committee of Learners, Engagers, Nerds, and Enligteneners, Round Table? ;-)
• Computers Library Education Network...I lose it after that.
• Continuing Library Education something something Round Table!
• Coalition for Learning, Energizing and Training :)
• Continuing Library Education ? ? Round Table
• Civilized Learning Experiment for Near-Educators Round Table
• collaborative learning network and exchange Round Table
• (I just followed the link in your survey. By the way, it's too long an acronym. I keep
forgetting the purpose of half of the letters.))
• Committee on learning education...
• Career Learning Educational Needs Environment Rhetorical Training
• Continuing Library Education Network and Exchange RT
• Continuous Learning & Education Network Roundtable

• Combined Learning Effort Now Emerging RT
• Something Learning Something Something Education Round Table. Can't figure out
where the "training" part.
• C(?) of Library Educators Network for Education Resources and Training
• Continuing Library Education Network and Exchange Round Table (taken from
website)
• Clean Libraries Enter No-man's European Rally Trail
• cooperative learning education network for education reference and training
• Continuous Learning and Education .... ??
• Continuing Library Education Network and Exchange RT
• con't library educ network and ? round table
• continuous learning education non educators round table
• C? Learning Education N? E? Round Table
• continuing library education n...e...roundtable
• Learning and education something
• Clean Libraries Excel N Expansive RoundTables -- I obviously haven't a clue!
• Continuing library education something something something technology?
• I have no clue
• Continuing Library Education Network and Exchange Round Table (looked it up)
• Continuing Library Education Network Round table
• college library education network and education round table
• Consortium of Library Employees Nearing Expected Retirement - Tanked
• I haven't paid attention for several years
• Clearinghouse for Library Education NE Round Table
Other:
• Will likely join when I renew this year.

• never considered how it could/would apply to me in my current position
• not of particular interest
• although it might be interesting, other organizations are more closely related to my
position and my library)
• Not immediately relevant
• Our CE Librarian is a member
• I have made the decision to devote my time to my division and ALA in general.
LLAMA has an HR section that covers several different training and development
committees. Also, ALA has the OTLD (now TOLD) Committee.
• will join when renew next
• Sorry, overbooked as is :(
• Currently only two staff
• haven't gotten around to it... yet.
• Can only afford to select most applicable memberships
• I don't know how much it costs, but that would be a factor for me.
• not sure really
• Formal instruction is a relatively infrequent activity
• i´m oversees
• until today
• previous member; when changed jobs, felt I was less likely to participate
• training has become a very small part of my professional life
• Hadn't made the time yet--fairly new to position
• Not a librarian; have BA/Business & Masters in Training/Teaching
• Someone else on staff is a member
5. What would make you more likely to join CLENERT?
• Well, first off, I'd need to be more conversant in the bewildering number of ALA
divisions/roundtables. There are probably a lot of these that I should belong to. The
membership dues would have to be somewhat affordable as well.
• Have an idea of what CLENERT actually is and how it would make me a better trainer.
• To learn more about training staff/colleagues in a supportive, friendly, and productive
way.
• Getting more information about CLENERT
• Guilt? No - probably a push to showing they have good and relevant content for
academic libraries and librarians.
• More resource material published or distributed
• A clear understanding of its purpose and how it's relevant to my work.
• An email about it including what it is and how it can benefit me/our library and how I can
help the organization.
• I would join if they had items that would help me in my day to day training issues.
• If it were directly applicable to what I do and could offer tips and suggestions for doing it
better.
• topics related to technology, instruction, facilitation, and content development and
presentation via multiple distance learning technologies (synchronous and asynchronous)
• No idea. Do not know of it.
• Lower cost
• I would have to know what its goals are to see if it was of any value to my position
• Chance to learn something concrete and helpful without having to spend money on
conferences (even virtual conferences).
• will probably join in the future now that I know about it
• more information
• If I knew more about them and how CLENERT might be relevant to my work.
• If I knew it had helpful information, and particularly, opportunities to share info with
other librarians doing what I do.
• encouragement
• a clear, demonstrable benefit to my career
• More information about it; evidence of regular publications or content for group members
(newsletter, blog/rss feed, etc.)
• don't know
• If I knew more about it.
• don't really have time
• If I were assigned additional training duties.
• more emphasis on bibliographic instruction? in any case, I would want a staff member to
do this, not myself.
• just need information made available
• Another few hours in the day?
• Round tables and divisions have become too expensive.
• Nothing, I wear many hats and training is only one small part of my job
• ??
• Value to my work and ability to use information to be a better trainer
• Affordability
• price would need to be reasonable, meetings would need to be held at ALA conferences,
publicity would need to show its value to me.
• if it were equally focused on patron/customer training
• to know something about it and to be part of helpful discussions about training and
instruction
• Not sure
• let me know what it does and what the acronym stands for
• First, knowing what it is.
• Nothing I can think of
• Need a very strong motivator to join this round table and others as well. Have not seen
such a motivator in my many years in the profession/ALA.
• Change in my work responsibilities
• Free on-line training and or tools.
• If I knew what it was and about
• N/A
• If it was free.
• if it was relevant to me and my job functions
• A blog?
• If I were required to take a more active round in continuing education at our library.
• Understand more about it and found it useful and relevant
• If it can offer me support, techniques, and ideas to make my training sessions better.
• At some time I probably will join CLENERT. Right now, though, my training needs as
well as my personal desire to train are met by LLAMA and the ALA OTLD/TOLD
committee.
• More information, affordable or free
• I've considered it, but am probably "maxed out" on memberships at this time. I prefer to
be an active member of the organizations that I join.
• If I knew what it was and it was relevant to my work.
• knowing what it is and what it does
• If I were registering for a particular event (webinar, seminar, etc.) or publication they
offered.
• If I knew what it was and what benefit it might be to my library
• Reduce the number of RTs and such and try to combine similar groups
• i will when i renew next
• I do not know what it stands for.
• Knowing more about their activities
• Finding out more about it and how it could be useful to me.
• Maybe webinars on training
• If I knew something about it, that would help.
• more information about what it is and what it does
• No idea :(
• Learning how it might benefit me.
• clear indications of applicability to my job
• GREATER KNOWLEDGE OF THE ORGANIZATION AND PERCEPTION OF NEED
• Knowing what it is and what it can do to enhance my work and the work of my staff.
• Nothing at this time
• Low dues.
• don't know. Would have to see the value in it. A CLENERT blog?
• Tell me more.
• learning it is of benefit to me
• More information on the round table
• If I trained staff
• Money
• Training opportunities for professionals
• A different job.
• more information please
• No fee
• More knowledge about its role and utility
• If it were relevant to me job and easy to get involved in.
• Really depends on the goals and objectives including the outcomes from CLENERT and
how much. I am a member in a lot of groups already due to my actual job
responsibilities, so adding a new group would require a lot of considerations.
• Knowing more about it and understanding its value to my institution or my professional
development.
• enroll me, please! :: kidding :: I'll do it... i'll do it.
• Cancelling membership in something else
• If I were the primary person responsible for training at my library.
• Time and any money in a travel budget. Have not attended an ALA conference for 8
years due to lack of funds.
• More information on it. A listing of benefits: webinars, resources, etc. that would benefit
me as a staff and public trainer.
• Nothing really...just no more time.
• If it were low cost...
• an invitation
• extra spendible income, time to partisipate and or respect for doing so from managment.
• Greater funding
• A clear message of its benefits and description of the responsibilities of the members.
• More awareness of what this round table can provide me to do my job more efficiently
and effectively
• additional spendable income
• It was FREE - ALA is expensive enough, and then to add the sections. I may make
'bucks' according to ALA, but I have to eat, pay a mortgage and other bills. I don't always
renew my ALA because I can't afford it most years.
• if i were a member of ALA - let my membership lapse when my employer stopped

supporting it
• I guess I need to check CLENERT out and learn more about it!
• No cost
• If it was relevant to my work
• Would have to look into the organization.
• Low membership fee. Newsletter with helpful information.
• Info
• Not sure
• A change in job responsibilities.
• If the cost of ALA membership would go down significantly and I felt that it spoke to a
larger part of my professional duties.
• I think I just might.
• Training is a part of my responsibilities; knowing what resources are available for
training staff, particularly on topics such as communication and team building, would
pique my interest
• More information - the benefits of membership
• A clear explanation of what it covers and what membership involves.
• Need to know what it is, what is required
• More time....
• Better awareness, description of the group
• well, i'd need to know what the acronym stands for to start, and then I'd need to know
more about what the RT does.
• Relevant agenda and better definition of scope
• Perhaps it needs some PR to let people know it's out there?
• If I knew what it was about and it applied to my job I would be interested in joining.
• free membership!
• More information on the value of being a member. Better publicity, since I didn't know
about it. Perhaps a feature story in ALA Direct explaining what it is, and who the target
membership is.
• if you advertised it in such a way as to make it irresistable
• If I were developing training on a more regular basis, it is a small part of my job right
now.
• More visibility on the part of CLENERT
• If I felt there were valuable materials and resources that I could put to immediate use in
my library (small rural library).
• more time, and real evidence that these training materials would be useful to me.
• ALA groups need to merge. There are too many already.
• more info
• to know more
• i have no itea about CLENERT.
• If I knew something about it.
• Increased prominence of instruction in my regular schedule
• more information on its mission & goals

• if training were a bigger part of my job
* if I weren't so busy with other ALA activities
• Knowing what it is, and what it does.
• Information on what CLENERT is and does.
• No cost. Easy access to support without attending physical meetings.
• If I research it and think that it would be useful then I'll join it.
• Knowing more about it.
• won't
• If the cost is very low.
• Unlikely to join.
• I don´t know
• More time on my part.
• More time
• n/a
• If I heard from a colleague that CLENERT membership would help me in my job.
• if there were no additional fee beyond ALA membership
• Free membership
• if it has an online component to it
• Only if it's free
• More info
• free material
• Knowledge
• Not sure
• finding out what CLENERT is.
• low cost and lots of resources
• Know more about it! What's the cost since I never joined?
• More advertising of it and easy online access to it
• if i knew more about it
• Maybe if I knew more about it
• What would membership mean if I can never attend ALA or mid-winter?
• I would ask any staff who specialize to sign up
• I don't know just yet. I need to know more about it. I'll research this and join, if it seems
applicable.
• nada
• Change in job responsibilities to make it more necessary.
• more outreach. What can clenert do for me?
• If it were relevant to my job
• networking opportunities for literacy building exercises and programs
• free membership
• consultant based focus
• I would have to know more about it; I'll take a look after I finish the survey.
• Depends on the membership fee involved and the resources it provides.
• don't know
• ?
• If it's relevant to what I do
• Information. PR describing what it does and what I would gain from joining it.
• Low membership fees, ease of meetings, discounts on ALA convention registration.
• Free membership
• Would like to know more about it.
• Cost. Free would be fabulous since I will have to be paying my own membership fees
next FY due to budget constraints
• I need to know what it is first.
• Finding out what it is
• If it was promoted
• Helpful advise from other library trainers
• Can't be a member because i'm in ALCTS and only have so much money to spend of
divisions
• I would be more likely to join CLENERT if I knew what it was.
• Did not know anything about it.
• Knowing what the acronym means, for a start.
• Maybe if I knew what it was . . .
• If I could see a viable use for it - more than just belonging to yet another round table, but
actual usable information.
• Not much; I only supervise two people, per se.
• not interested; am retired and have enough consulting/training work based on my areas of
expertise
• advertisement
• If I knew something about it, I might join it.
• More information on what it does.
• Would need to know more about it
• i don't know
• If i saw the value to me, as a director, I might join
• Free roundtable
• Approval from my director.
• unsure
• I can only afford to belong so many roundtables.
• Low price for joining...good materials, publications
• Now that I have heard of it I would like some more information about specifics covered
and support available.
• I need to know more about it
• Not sure at this point
• free...small dollars
• If CLENERT clearly provides me with practical training information that I can begin
using right away.
• strong web presence that allowed members to fully avail themselves of learning products,
initiatives, surveys, tools, etc.
• having a sampling of services/resources that CLENERT offers;
• Low or no cost membership

• Seeing it had materials / processes of value to me in my current job.
• If it was relevant to my present position and goals
• Getting information that would let me know how membership would be useful to me in
my job.
• Relevant to my job
• Information at CLENERT.
• knowing what it is, low cost
• let me know why it would be useful
• Finding out more about it, what sort of support services, chats, etc. that it provides.
• To know what it stands for both alphabetically and philosophically
• No response.
• Free membership
• More information about the group
What does it provide for me -- no not that way, if it supports my job, fills a need and
interests, allows me to network, training for me such as conference/preconference
sessions. How about articles.... I see there are some sessions bout training at the annual
conference are they yours?
• Have ALA drop division costs
• Enhancement, Education and Training
• need more information that would show it's relevance to the job of a library director
• A reasonable membership fee and more time to participate
• N/A
• More money in my personal budget to add another division in ALA membership...not
likely with salary cuts.
• More opportunities for electronic participation
• More information
• If I knew that the group was active and provided opportunities to participate online.
• Know what it is, how would it benefit me professionally and with my job, and what
benefits does membership offer.
• time to participate
• Membership included with my ALA dues.
• if there were a forum for asking questions regarding training design, etc.
• knowing what it was for would help
• Low price, helpful benefits, knowledgeable of said benefits, if my boss cared about the
organization, mentoring/leadership training aspect.
• awareness of the organization and its benefits
• Probably would assign this to another staff member
• If you offered free on-line training.
• Knowing what it is and how it helps make me promotable/better employee. If it has tools
I could use to manage training.
• Perhaps if I became more active in training others. I did belong to CLENERT when I
was doing lots of training. Not so much any more.
• Not sure--I'm aware of the group's work!
• If the cost is affordable/reasonable.

• If I knew more about it
• If it was explained to me, and how it would assist me with my work.
• Would like to know more about it.
• more relevance to someone just starting out in the field (I am a library school student)
• More knowledge of the group.
• Since someone else on staff is already a member, I guess that allowing a second
membership within an organization at a significantly reduced rate would be an incentive.
• If I had known about it! I need more details.
• Greater presence and information about what is done in the group.
• More information and what it costs to add this to the ALA organizations I'm already a
member of.
• If vacant positions were filled at my library so I could devote more time to training
• Awareness of what it is and what it provides
• More information.
• Would need more information. Membership is not supported.
• It would have to have value to me and my library
• knowing more about it
• clear understanding of the benefit joining would give me
6. Do you have any other comments that would be helpful for CLENERT in marketing their
membership to ALA and non-ALA members?
• It should definitely be fun. There are a lot of stuffy ALA divisions/roundtables

• Have more of a presence at the exhibit halls at the ALA and ACRL conferences! I don't
think I've seen your table there...
• I go to their handout open house thing when ever I can, and always walk away with good
ideas and good stuff. Maybe an online version of this as well?
• The CLENERT name is a little confusing, because it's too easily mixed up with the idea
of library instruction.
• host free informational events online such as those for the blended librarian group
• I was a post-secondary teacher and training runs deep in my being, but my current job as
a Consultant for Technology only has a small element of training
• Make it member-driven. Poll members on needs and wants; try to meet them as much as
possible. Many members can't afford classes and conferences/travel.
• As an aside, I was catching up on the T is for Training podcast (love the show!) and
heard about CLENE, so I only recently heard about it and had not had time to investigate.
I will be glad to learn more.
• This is a difficult time with travel budgets cut or frozen and other budgets reduced.
Programs must be online and reasonably priced. Publicity must be targeted to show how
helpful CLENERT can be to us during times of stress.
• Keep up the good work in getting the "word" out.
• main page article or show case your self
Are you going to tell us what it stands for??
• Continue to target end users and establish means for communication via word of mouth
• N/A
• maybe market CLENERT by making associations with other divisions? does it have
anything in common with other divisions/roundtables?
• not really
• I don't find ALA in general that helpful.
• Relate and communicate to broadest audience as possible.
• Not sure yet. How's that different than joining other group and learning from the peers in
the group?
• None
• promotion, promotion, promotion
• Sell round table membership tie-in as being perfered for being hired and promoted in a
library system to library directors and city and county governments.
• Direct marketing to Library Director's and city/county governments as to why
membership makes an employee more in line to be hired and or promoted.
• No.
• get the word out--listservs, etc.
• No.
• You may want to target organizational memberships once the economy improves.
• No
• Training and staff development is a frequent topic of LLAMA committee programs. I
hope you will collaborate with them to enrich ALA's offerings in training.
• Send emails with descriptions of round tables & membership information
• focus on online and asynchronous training options
• if you could record a round table (or a portion of one) for people to see the useful sharing
of ideas.
• Have useful continuing education geared towards training staff.
• I could recommend it to others in my department.
• I have continually had a problem with the fact that ALA and its organizations are not
easily available to the 'ordinary' member, rather than to those whose libraries provide
financial support for attendance at workshops and conferences.
• Good luck -- produce lots of online tutorials for WebJunction
• n/a
• I will not be renewing anything except basic ALA membership - that's expensive enough,
without additional fees
• Be more vocal/visible on the ALA website. Not just with the acronym!
• I think there is a huge need for a training roundtable/site/wiki aimed at trainers in Public
Libraries.
• Use the full name more frequently
• market, collaborate, join in presenting workshops, programs, or seminars with other
round tables
• More visibility
• Maybe use other terms instead of your acronym in articles and news items...I read things
I see that hightlight training.
• Get the word out!

• Are you marketing at all now?
• Use Facebook
• Knowing what training is free or On-line.
• Continue newsletter, partner with other groups (such as State Library CE Coordinators)
to offer workshop opportunities and online instruction in the area of training & CE.
• I have know of the existence and purpose of the group but have not been able to
participate
• Just focus on the variety, cost and conveinence of the programs. If there's not a wide
variety or the cost of classes are relatively high (BTW - The cost for ALA's program
directed at attorneys is more than twice what we pay for any CLE program) or is only
available at conferences, don't waste your time marketing. You will only draw the people
that are already interested in CLENE.
• You need better advertising overall! Training to a lot of folks indicates direct training,
such as in workshops, but every reference librarian trains in some form or another to their
patrons and colleagues.
• As a non-librarian, I feel like an outsider, even though I hold several degrees and am
heavily involved in training.
• market/promote/outreach to university LIS programs and state library associations, that's
where the bulk of my networking happens (as a library school student).
• I'm assuming CLENE is $50 or so a year which on top of ALA/PLA dues is more than I
want to spend
• Recommend that ALA not always use acronyms.
• CLENERT is not recognizable easily relating to training.
• no
Appendix D Survey Results of non - ALA Members 53
Appendix D Survey Results of non-ALA Members

• We have lots of training and development needs met by the Council's excellent
Learning & Development Department; others are met by the State Library and
Library Association
• ARLIS/NA, AASL, NEFLIN
• Association of Christian Librarians
• Association of Professional Genealogists, National Genealogical Society, and
Association of Christian Librarians
• ASTD
• ASTD
• ASTD
• ASTD
• CFLC
Our county trainers
• CILIP
• CLERNERT, WebJunction
• FLA
• Florida Library Association, Central Florida Library Cooperative
• GLA GALILEO/GOLD Committee
• GLMA
• I am involved with a group of state library continuing education professionals.
• I used to belong to the local ASTD & a local govt. trainers assoc. I stopped going
when I ret'd to grad school. Have been to TLA conf. in Texas. Consult w/other
trainers at the City of Austin.
• I work for Broward County and until recently the majority of my training needs were
met by that organization and by SEFLIN, and by my individual research, as well as
FLA.
• I'm trained as an Instructional Designer and am a former organizational development
consultant.
• local training organization (similar to ASTD)
• LOEX & Professional and Continuing Education Interest Group of the Georgia
Library Association
• MaintainIT
• Medical Library Association, Southern Chapter/Medical Library Association,
Knoxville Area Health Sciences Library Consortia (KAHSLC)
• My local chapter of ASTD
• NC Master Trainers
• NC Master Trainers
• NC Master Trainers :-)
• NC Master Trainers group
• NCLA
• NEFLIN (Northeast Florida Library Information Network)
• North Carolina Master Trainers
• North Carolina State Library Master Trainer
• Our regional library consortium
• SEFLIN
• SEFLIN (Southeast Florida Library Information Network)
• SHRM
• SLA
• SLA
• Special Library Association, TENN-SHARE, Tennessee Library Association, East
Tennessee Library Association
• State Library Association
• state library of nc
• State Library of North Carolina Master Trainer
• SWON- Southwestern Ohio Neighboring Libraries
• Tampa Bay Library Consortium
To a lesser extent, Solinet
and, infrequently, OCLC
• Tennessee Library Association
• The library system I work for and local universities.
• TLA
• WebJunction
• I would not necessarily look to a professional organization for support, and therefore
would not look for reasons to join such.
• ??? can't think of a response
• Ability to participate in the local community as professional travel is not supported at all
here and there's a limit to the benefit of participating in listserves, etc if you can never go
to any events.
• Access in some way to high quality training that doesn't cost a fortune. I look to local
consortia first, then to regional consortia, for training. I need access to high quality,
regularly scheduled, hands on technical service training, cataloging training, etc., and that
is not something I associate with ALA at all. ALA has always seemed very impractical
to me. I joined when I first graduated, and again when I had to go up for academic
promotion.
• Access to a variety of resources and materials and talk tables.
• Accessbility for all with flexibility
• affordability
• Affordability and accessibility. Flexibility as in flexible hours for webinars would be
good. Clear instructions about time changes. If I am attending a webinar in Central time,
and the webinar is actually in Mountain time, clear indications as to when it will actually
run in Central time is extremely helpful and not to mention, user friendly. I missed a
webinar because this was not done properly.
• An org that provides ideas, training, news in the field.
• An organization, listserv, etc. devoted to training would be very useful. Communicating
with other trainers in the trenches...
• assessibility, local (state) meetings, issues related to public librarians--NOT so much
academic librarianship, cost.
• Assistance in showing ROI for soft skills training
• ASTA would probably be helpful to me along with ALA.
• At this point in my career I don't think there is much support a professional organization
could offer me; however, I believe I have quite a bit to offer others.
• Availability at a low cost.
• being kept aware of training tools and new ways of delivering training
• Benefits to me that are comparable to the cost of membership
• Budget for the technology. Definite "student" engagement.
• Convenience of classes, types of classes.
• courses on new web products/ services. Professionnal support to administration
• Discussing challenges with others & sharing solutions. Time has been a factor for me.
Maybe an online discussion group could work. Also, budget has been cut so there are no
funds for joining or travel.
• don't know
• don't know - lower dues perhaps?
• easy to use training sessions online, ability to access the training module over time - not
all in one session, lower cost
• Even though I am not a part of an organization (can't afford) a member of our Friends
group is and keeps us up to date.
• Exchange of ideas for best practices; ways to easily convert f2f to online training -- and
make it effective
• Finding appropriate and effective ways to deploy required training (e.g. safety) to a
variety of locations and a wide range of trainees.
• Free membership.
• free online info
• Free programs offered to members that highlight best practices and techniques for
training staff
• free training like KAHSLC provides
• Free webinars, conference calls, etc.
• Free, shared resources, ie. training modules for use & adaptation
• funding
• Geared specifically to what I need at the time. Short and to the point.
• guides, handouts, shareing of resources
• help in training issues
• I am not sure.
• I don't feel a need
• I don't know. I've never thought about joining an organization specifically for training
needs. Mostly I need ideas on how to engage my staff on emerging topics they don't see
as being "part of their job".
• I don't need a professional organization for this; I do fine through informal channels.
• I feel that there should be more classes available to enhance people training skills as
deemed necessary
• I have trained managers for a long time in many different areas...I mostly use books and
database articles to stay current.
• I NEED TO KNOW WHAT THEY COULD OFFER ME IN TERMS OF SUPPORT
AND EDUCATION IN THE TRAINING AREA
• I need training aids on the web that would contain audio and video
• I really do not know.
• I receive training from the state library and at this time need no other.
• I train staff mostly on cataloging and specifically on in house policies and procedures.
• I wish there were more training/continuing education class that were more convenient to
do. I have to have 20 hours of accredited training/education very 2 years, but it's hard to
go very for to train.
• I would be especially interested in learning additional techniques in training, motivating,
and rewarding student staff.
• I would like to network more on a regular basis.

• I would prefer on-site training on topics I choose.
• I'd like there to be a well established foundation of constructive, respectful
communication between all members.
• ideas and training materials
• ideas, advice, applicability
• Ideas, concepts, handouts and visuals to save from "re-inventing the wheel"
• Ideas, discussion (which I get from the MTs!); to join, and organization would have to be
free and easy
• Ideas, friendship, network
• if it's free
• If the fees were inexpensive and I could be shown the value of what the membership
would bring to me.
• I'm not sure.
• I'm not sure--I don't even know what they offer.
• Inexpensive
• Innovative ideas for coordinating training for a large library staff.
• It would be really awesome if a professional organization would make standard training
modules for library topics that we teach all the time. For example: Electronic databases,
searching techniques etc...
• Just finding out about them. I am just learning about all of the organizations out ther.
• Knowing that it has value to me whether I attend conferences or not.
• lists of free webinars & tutorials
articles highlighting successful training programs
• Low cost
Online, free resources
• Low-cost training materials, online training resources, ROI support
• Materials
• Materials and CEUs
• Materials for publicity, and informatin about what the public really wants and needs
• Money is a huge factor--ALA is just too pricey for me right now.
• More local training opportunities; no travel funds in next fiscal year.
• Move towards e-learning (true blended learning) as outlined by Rosenberg in his book
"Beyond E-learning".
• Must not be cost prohibitive; offer information on soft and hard skills as well as training
trends.
• na
• Networking
• Networking with other training professionals
• new ideas
• new knowledge and ideas about training topics; a network of trainers to share training
designs, ideas, and co-training opportunities; advocacy and support for training
curriculum in library schools and continuing education
• newsletter, blogs, networking,
• No needs that can't be filled through online social networks and blogs.
• none
• not sure
• Not sure.
• nothing right now
• Nothing that I can think of. I only training occasionally and usually on very specific
topics.
• nothing that i'm aware of
• One of our biggest needs is finding the time to learn the new databases, software
programs that we are teaching to our patrons - and becoming familiar with subject matter
that may be uninteresting or uncomfortable for us
• one that is geared specifically towards libraries -- public sector training. Low budgets,
massive bureaucracies.
• Online accessibility to classes or meetings. Low cost or free trainings.
• Online courses, tranining material and local (re:cheap) workshops on training
• Opportunity to increase speaking engagements
• Opportunity to stay connected with changing strategies, network with others in training
and OD, hone skills
• Practical Coaching on training modules.
• Practical training for real problems
• Presenters; Training "lesson" plans; Sharing
• probably nothing at this point - our budget is low and ACL is such a useful organization
on so many topics (plus their conference is the highlight of my social life for the year - all
my friends are there, lol! =)
• public library related information
• Quality resources and idea sharing
• Quality support at a lower membership price.
• Relevant information and benchmarking
• relevant information made readily available: information that pertains to my daily work
(i.e perhaps a clear model on, say, how to best train a person who is completely computer
illiterate).
• Reliably functional technology
• Resources sharing and skills building. What would make me join is something not too
expensive, since my system will not pay for membership in any organization.
• Resourses
• Shared materials - no need to reinvent the wheel for each topic.
• Sharing good practice with others in similar positions and materials to adapt/repurpose
for own use.
• Sharing of handouts/lesson plans.
• Sharing training modules
• Something online that is available 24/7. I am not at my job full time so I need access at
home.
• Specific training competencies/certification
• Staffing. A part-time employee designs and implements training for stafff under my
supervision.
• Staying up-to-date on the latest, cost-effective training tools and how best to use them.
• Support at the paraprofwessional level for those of us who do basically the same job as
librarians.
• The biggest need I have is something to make training more engaging/relevant for the
trained. Or ideas for training that would make the library more relevant for the
community, such as a career resources class for patrons.
• The continuing ed classes that I take (through Lyrasis etc) are enough
• The kind of information that an organization is usually able to supply tends to be too
generic for my purposes.
• The oppotunity to share ideas and ask questions.
• Time, money and an extended career. I am nearing retirement.
• tips for conducting synchronous (GoToMeeting and GoToWebinar) and asynchronous
(distance education) training
• Train the trainer education. Grants information clearninghouse -- I can write grants but
taking the time to find them is prohibitive in a small library where staff is expected to
wear lots of hats. I need grants to bring in trainers, funds for equipment to furnish a
computer lab, etc.
• Train the Trainer; opportunites for further education
• training
• Training as it relates to the library.
• Training geared for libraries instead of a focus on a sales environment.
• training opportunities within driving distance since travel funds are very limited
• Training outlines/materials. Standards of various kinds (performance, collections, etc.)
• Understanding of what takes place behind the scenes in a library. Like retail we are
patron driven but not to make money. We are a service organization and as such have
peculiar needs.
• Using technology in training to engages different types of learners
Training technophobes (or reluctant users)
• We have a separate training team at my work. I work with in-house staff development
projects.
• Web accessible clearinghouse for info, course materials, etc.
• what is the biggest need you have in terms of support from a professional organization --
networking, class topics that are current
• what would make you likely to join an organization geared to training/learning -- nothing,
I get the training I need either locally or through SLA
• While I do some training, it's not my main job. I tend to do training for certain subject
matters where my skill levels exceed those of the reference & instruction librarians, such
as genealogical research and computer skills.
• wouldn't join
• Far too traditional in outlook

• ALA doesn't seem relevant to me. It is so far removed from my everyday problems.
They seem to concentrate on issus that are irrelevant.
• ALA is bloated, stuck in 20th-century, over-bureaucratized, and irrelevant.
• ALA is too political (on non-library issues)
• As a member of the marketing team haven't felt the desire to pursure membership.
Organization does not pay for fee, it is the responsiblity of the individual.
• aside from the exorbitant cost? because of the politcal views/stances of ALA - e.g.,
refusing to support intellectual freedom in Cuba, meaningless statements against the Gulf
War
• At this point of my life with work,four children and numerous outside commitments I
don't feel I could give the appropriate time to ALA
• Being a member of our state library association is much more relevant to me.
• belong to SLA - more appropriate for my needs
• budget cuts
• Have employees who are already
• have not joined - new on job
• Haven't renewed recently, but plan to.
• I am a member of ALIA, don't work in US libraries
• I am a member of organizations for medical librarians.
• I belong to SLA, TLA, and ETLA.
• I belong to state and regional associations
• I can't afford both mid-winter and annual, and you can't really "play" unless you attend
both.
• I currently am active in other specialized library orgs.
• I do not agree with some of the political positions and issues that are funded and
supported by ALA
• I don't necessarily want to be associated with some of the views of ALA
• I dropped my membership because I think they have become a left-wing political
organization instead of focusing on library and literacy issues. The conference in
Orlando and the stance on Cuba sealed the deal.
• I have a fundamental disagreement with the organization's philosophy.
• I have been a member on and off for 17 years
• I have found that ala seems to be fairly self-interested--promoting more ala activites or
people's careers without a lot of attention to what can really help libraries
• I have never been offered mebership as an option for support staff
• I have not found it to be beneficial to me
• I have to choose between paying my local (County and State) or ALA dues.
• I have to pay for professional memberships myself and I'm already paying for ASTD
(both local and national) and SHRM and can't afford more.
• I honestly juat haven't gotten around to it since library school.
• I made a choice to join ASTD which is specifically for trainers
• I see the value for the upwardly mobile, those who plan to advance and are willing to
change locales to rise, etc. I am committed to remaining in the local area and
advancement opportunities in the local library community are not linked to the
networking and skill building benefits of professional membership.
• I was a member at one time and have simply not renewed my membership because funds
aren't available for me to attend conferences.
• I was a member for a few years but the cost got to be more than I could handle. I also
wanted to an active member so I picked a state organization.
• I've chosen Association of Christian Librarians over ALA because ALA gets too
involved in political matters that are contrary toward my conservative view of
politics/economics, etc.
• My library will not pay for any of our memberships; SHRM has to take priority for me. I
can't afford to pay for all of these.
• My library will not pay for individual memberships. Given my function, ASTD can
provide me with more direction.
• my membership lapsed & i haven't renewed it
• My organization does not pay for membership
• never really thought about it.
• No budget for dues, attendance, or travel.
• No reimbursement of fees at my job
• Not certain about my future, vis a vis libraries -- in fact, not certain about the future of
libraries, period.
• Not eligible (UK based)
• not librarian; not encouraged to join
• Prefer to be more involved at the state level (NCLA)
• The organization is too involved in broader political issues.
• The politicization of ALA over the past decades - the endless liberal posturing - has
totally and completely turned me off ALA.
• too cumbersome and complex - tries to be all things to all people
• Was not aware parapros could be members
7. What would make you more likely to join ALA and CLENERT?
• I enjoy the CLENERT list, but there is nothing I can think of that would cause me to
"join" either
• A better understanding of what I'd get out of it.
• A complete housecleaning of ALA.
• A lower cost.
• A lower price for public librarians would be nice. I would love to be a member of ALA,
but the only time I could afford it was when I was a student.
• A meaningful commitment to use electronic communication for meetings, including
attending annual and mid-winter meetings. Decrease overall costs of ALA membership.
• Active group that provides information sharing about training the public and staff.
• Adequate local funding to help pay for conference attendance.
• ALA would have to get rid of its ideological biases
• at this point there would need to be clear value demonstrated that the group would be
focused on work in a library and not on "developing networks" or "promoting your
career"
• At this time I would not choose to join ALA/CLENERT. In the past I paid my ALA dues
several times, especially if I wanted to attend PLA.
• Bring the cost down and make it more affordable.
• Budget cuts have eliminated attendance at conferences, so there is no way to attend those.
I don't know--I just don't see a reason to join.
• Can't think of a thing.
• Cheaper membership rate (ALA)
• Cheaper price
• Company pay for membership
• Cost
• Cost is the major consideration.
• Decreased cost and more promotion. I didn't know it existed. However sometimes I feel a
bit overwhelmed in my job so time is always an issue.
• Direct value -
• Discount rate
• Do not plan to join
• Don't see value in joining
• encouragement from my supervisors, explanation of the benefits, fair cost
• Finding the money in my budget. As a former member, I want to rejoin, but cost is
prohibitive.
• Funding.
• Greater focus on the needs of academic librarians. ALA is far to focused on public
library services to be of value to me.
• I am not likely to join.
• I belonged to ALA for several years and took time and consideration when dropping my
membership. Short of some cataclysmic change in the organization, I can't imagine
joining ALA. If the Tenn Library Assoc had a chapter of CLENERT, I would be very
likely to join.
• I don't have the budget for it right now.
• I don't know
• I have a MLIS so a reduce rate for support staff would not apply to me. I have been a
member in the past but did not feel that I was getting enough for the amount paid
• I honestly don't know at this time; I got rather fed up with the giant ALA machine. Wish I
could be part of CLENE without ALA.
• I might rejoin ALA at some point, but probably not CLENERT, as the training function is
only part of my job.
• I simply don't have the money to spare at this time.
• I was a member of ALA before but felt that it didn't benefit me none, especially when my
University can't afford for me to go to ALA conferences, and the cost is so expensive
where I don't participate in things with ALA. I am a member of NCLA and I feel with
NCLA I am doing more such as I attend the Networking dinners for Raleigh, and any
workshops they may have in the Triangle area. I would love to be a member of as many
organizations as possible but with paying out of my pockets I am limited.
• I will be looking into it again, especially at the reduced cost. Cost is key.
• I would like to learn more about CLENERT.
• I would need more information about it.
• I'd have to see what benefits would make me pay the money. It's a lot of money. I used
to be a member, but just didn't see the benefit, so I'm hesitant to do it again. And with
budget cuts, there's no way to get to conferences, so the reduced rate for members doesn't
apply anymore.
• I'd like to learn more about CLENERT.
• I'd need to see more reasons why they are relevant
• If I saw value in it.
• If it were cheap.
• If it were much cheaper, or if we could just join Clenert without having to be an ALA
member.
• if it's free
• If my boss asked me too, or if I was able to attend the conferences.
• If my employer would pay the fee
• If my library paid for it
• If my library paid the cost of membership or the membership rates were reduced.
• if my organization paid for my membership
• if my organization would support me. They will not pay for membership, and generally
do not pay for conferences. I can only afford to belong to one organization, and I have
current;y chosen my state library association -- California Library Association.
• If my school would pay for it.
• If non MLS members were treated equally - why does there need to be a separation? I do
not have an MLS, but have a graduate degree and provide a very different type of service,
but am called a "paraprofessional" - I do not want to be part of any organization that does
not value my career as much as the career of other members.
• if our budget goes back up - maybe - but ALA has gotten so political - I'd rather stick to
ACL and the Music Library Association (I'd even re-join SLA even though I work in an
Academic library before I'd rejoin ALA because I got a lot more out of the SLA journal
(when I was a member in library school) than I've ever gotten out of anything from ALA)
• If out of state travel were a possibility and I could go to annual meetings.
• If the city would pay for it
• If the cost of membership was paid by my library system, I'd join.
• if the cost was less expensive, local professional development training opportunities,
online listserv to share ideas, etc
• If the cost was not so high, I would probably join. I used to join ALA regularly when I
was able to attend the annual conference--funding changed in my library system--and not
in a positive way--and it will be getting much worse before it gets better.
• If the local library community placed a premium on involvement, I'd participate.
Otherwise, it's just an expense with no return on investment - especially as there is no
local support for travel to conferences, etc.
• If travel funds were available for attendance at meetings
• If you could join CLENERT without joining ALA. ALA is just too expensive for what
you get out of it, and my library doesn't help with the membership fee.
• it's required for me to serve on committees to get creds for promotion.
• Just knowing about them.
• Less expensive ALA membership pricing which together with various specialty
memberships of sub groups is really high. It is also expensive to travel out of our state,
since funding is not provided to help us with out of state travel.
• Less expensive, membership was more valuable to me.

• Less expensive.
• librarian support - support for the profession, not just the ideals of the profession
• Lower cost
• lower cost
• lower cost
• Lower cost
• lower cost
• Lower cost
• lower cost for higher value.
• Lower cost of membership and/or more real value for membership.
• Lower cost or fees paid by my employer.
• Lower cost
More relevant to providing practical solutions to library problems
• Lower cost, but I still probably would not join. ALA is too political and seems less
interested in our real nuts and bolts issues.
• Lower cost, more applicability to me persoanlly
• lower cost; tangible benefits
• lower costs
• Lower membership costs -- not just for the first two or three years. I just can't afford it.
• Lower the cost. Include free training and training relevant to me.
• Membership paid by library
• Money...
• More affordable membership dues
• More info on benefits of membership relative to my job and clear statement of benefits to
my organziation
• more information about CLENERT
• More information and the ability to attend conferences and library budget to travel to
conferences
• More information.
• more nimble, flexible, responsive services
• more training worshops and topics (of a practical, best-practices sort) at ALA
conferences
• My employer paying my fees, more organization from ALA and its roundtables and
sections in sending out information to its members. I let my membership lapse, because I
never received much information on what to do with my membership, and I can not
afford to pay for it out of pocket with no tangible results.
• my finances has other priorities at this time, the priorities would need to change
• N/A - not a US citizen
• Need more information on its benefits.
• Not interested
• not sure
• not sure, lower cost perhaps?
• nothing
• Nothing
• Nothing
• Nothing in particular
• NOTHING....NOTHING....NOTHING
• Offer me something that ASTD does not. I can only choose 1.
• once my personal budget is more stale I'll probably rejoin
• organizational support (pick up membership fees--they don't now.)
• Paid for by employer.
• price
• Price reduction. I see the value in ALA, but it seems so remote and so costly
• promise of ture administrative support and administrative support within current library
• Reduce membership costs
• Reduced cost
• reduced cost
• Reduced cost.
• Reduced cost.
• Reduced fee for membership, or paid membership by my library
• Reduced membership fees
• Reduced rates.
• reduction in cost of dues
• reimbursement from my employer
• Relevance to my work and less bureaucratic overhead
• Requirement of the job.
• Resources not found or created elsewhere.
• See above
• Specific support for my job duties as a trainer.
• Time and energy -- nothing you can change for me ; )
• Time to participate
• TO KNOW THE VALUE OF JOINING OR HOW MEMBERSHIP COULD HELP ME
IN MY DAILY TRAINING RESPONSIBILITIES
• to see proof that CLENERT focus on public librarianship issues.
• Way lower cost
• When I was a member of ALA (before the economic crisis hit) I was involved in my
main area of responsibility -- I was already active in enough committees.
• With the current economic situation, when it improves, I would/might join
Appendix E Focus Group Results 70
Appendix E Focus Groups Results
Introduction & Methodology
Focus groups were used to collect more detailed responses from survey participants.
Three focus groups were conducted online using the web-conferencing tool Horizon Wimba.
Survey participants who self-identified as willing to be part of a focus group were randomly
selected for each focus group with a range of library types represented as well as years of
training experience. The focus groups were divided into three groups to focus the response: non-
ALA members, ALA members who are not members of CLENERT, and ALA members who are
members of CLENERT. 15 respondents were invited to each focus group. Because of the short
turn around time between the invitation and the focus groups the attendance was low.
Results
Focus Group 1 – non-ALA members
The first focus group of non-ALA members was attended by three respondents. The first
questions asked was why they are not ALA members. Responses included: “I am not a librarian,
therefore I cannot be an ALA member.” “No reason to join if I cannot go to conferences.” “Not
enough value for the cost of membership plus the additional add-on memberships.” “I have other
sources to get the same information—online social networks and other conferences Computers in
Libraries and Internet Librarian.”
When we expanded on the topic of cost of membership, participants stated that their
libraries did pay for all or part of ALA membership, but with changes in the economy this
benefit has been slashed from many library budgets. They also felt there was no perceived
benefit to their employers to being a member.

Appendix E Focus Group Results 71
When asked what participants would look for in an organization that supports trainers
and training in libraries, participant responses varied. Overall the participants felt like they were
already getting what they needed through free, online social networks such as FriendFeed and
Facebook, and through local or state training distribution lists.
Focus Group 2 – ALA member who are not members of CLENERT
The second focus group was attended by three respondents. All of the participants were
well-versed in ALA politics but had never heard of CLENERT nor did they know who
CLENERT is targeted to. They were all interested in learning more about CLENERT and felt
that targeted marketing to ALA members would be worthwhile because so many who work in
libraries are involved in some level of training.
Focus Group 3 – ALA member who are members of CLENERT
The third focus group was attended by 8 respondents all of whom are members of
CLENERT. Overall respondents mentioned things previously found in the research: engage
members throughout the year, offer webinars, be more visible, communicate all offerings to all
members.
References
American Library Association. (2009). Frequently Asked Questions. Retrieved February 10,
2009, from http://www.ala.org/Template.cfm?Section=alafaq.
American Library Association: CLENE (2009). Continuing Library Education Network and
Exchange Round Table. Retrieved February 10, 2009, from
http://www.ala.org/ala/mgrps/rts/clenert.
Facebook. (2009). American Library Association Members. Retrieved April 27, 2009, from
http://www.facebook.com/home.php?#/group.php?gid=2216059283.
Ficher, D. (2009, April 1). CIL Tweet Could for April 1. Message posted to
http://library2.usask.ca/~fichter/blog_on_the_side/2009/04/
cil-tweet-cloud-for-april-1-mining.html.
Masters, A. (2006). CLENE History. Retrieved February 10, 2009, from
http://www.ala.org/ala/mgrps/rts/clenert/aboutclene/CLENE_history_dec_06.pdf.
Reed, L. B. (2009). Library Training Support Organizations Survey. Retrieved April 27, 2009,
from http://www.surveymonkey.com/sr.aspx?sm=t961hhpvUlI_
2b0FNRw56UvUsotMRdO3mpAV_2b_2f9EY5llU_3d.
WebJunction. (2007, April). Public Access Computing Technology Competencies. Retrieved
April 27, 2009, from http://www.webjunction.org/c/document_library/get_file?
folderId=3637393&name=DLFE-600292.pdf.

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Marketing Proposal for CLENERT 1

Running Head: MARKETING PROPOSAL FOR CLENERT

Round Table of the American Library Association

East Carolina University

April 27, 2009

Situation Analysis ........................................................................................................................... 3

Problem Statement .......................................................................................................................... 7

Goal Setting ................................................................................................................................... 15

Message Strategies ........................................................................................................................ 18

Appendix A Survey Results Overview ......................................................................................... 24

Appendix B Survey Results CLENE Members ............................................................................ 26

Appendix D Survey Results Non-ALA Members......................................................................... 53

Appendix E Focus Group Results ................................................................................................. 70

Round Table of the American Library Association

Library Association, 2009).

Library Association, 2009).

patrons, supporters, and donors (American Library Association, 2009).

following is a list of the major units within ALA:

sixteen offices. An example is the Office for Intellectual Freedom (OIF).

Continuing Library Education Network Exchange Round Table (CLENERT or CLENE).

work of the division or round table.

The Continuing Library Education Network Exchange Round Table referred to as

CLENERT by non-members or CLENE (pronounced “clean”) by members is an organization

official ALA round table in January of 1983 (Masters, 2006).

CLENE has approximately 450 members (P. Bromberg, personal communication,

February 13, 2009).

CLENE Mission Statement:

education assistance, publications, materials, training and activities. CLENE is your

and national levels. (American Library Association: CLENE, 2009).

Current Communication Tools:

• CLENE Listserv – must register through ALA website: http://lists.ala.org/sympa

• Newsletter CLENexhcange – Professionally printed on 11 x 17 glossy paper with a half

Web site: http://www.ala.org/ala/mgrps/rts/clenert/newsletter/newsletter.cfm

• CLENE News Blog: http://clenenews.blogspot.com/ Contains news and event

conferences of ALA. In 2008 there were only 10 posts.

• CE Buzz Blog: http://cebuzz.wordpress.com/ Unofficial blog of CLENE. Random

New blog posts 1-3 times per month.

• Facebook Page: http://www.facebook.com/pages/Chicago-IL/CLENERT/121809315231

response. There are no events listed and no news or updates.

• CLENE Wiki: http://clene.ala.org/clenewiki/index.php?title=Main_Page Container for all

the groups documents and links to other sites listed above.

Conference Programs and Events:

attending the conference.

• ALA Annual Conference

o Preconference training sessions on Friday – these have a fee:

Making it Stick: Designing, Delivering, and Surviving Presentations

Punch It Up With Pictures: Presentations with visual Power

o Conference Sessions on Saturday (included with conference registration)

Creating a Culture of Learning in Your Library

How to Develop A Mentoring Program

o Training Showcase on Sunday (included with conference registration)

Training Showcase: Best Practices for Continuing Library Education

learning and training within libraries.

• Clearinghouse for Library Education NE Round Table

• Consortium of Library Employees Nearing Expected Retirement – Tanked

• college library education network and education round table

• Clean Libraries Excel N Expansive RoundTables -- I obviously haven't a clue!

• Learning and education something

• continuous learning education non educators round table

• cooperative learning education network for education reference and training

• Clean LibrariesEnter No-man's European Rally Trail

where the "training" part.

• Combined Learning Effort Now Emerging RT

• Career Learning Educational Needs Environment Rhetorical Training