TataMotorsAnnouncesHORIZONEXT

UnveilscustomerfocusedstrategyforTataMotorsPassengerVehiclesBusiness Anindustryfirstof8newsimultaneouslaunches,across5brands

Pune, June 19, 2013: Tata Motors today announced HORIZONEXT, an aggressive customerfocused strategy for its Passenger Vehicles business. It also unveiled 8 newly upgraded and enhanced products, across 5 brands. These vehicles will soon be available at dealerships.

HORIZONEXT, a fourpronged customerfocused strategy, provides the best customer experience from best vehicle experience to superlative purchaseexperience and followed by technologyintenseaftermarketservicesupport.Thefourpillarsforthisstrategyare:

Intenseproductfocus Focusonworldclassmanufacturingpractices Enrichedcustomerpurchaseexperience Consistentqualityofservice Speaking at Horizonext, Mr. Karl Slym, Managing Director, Tata Motors, said, While the Indian automobile market has become intensely competitive, ourgoalistoenhanceourmarket leadership in commercialvehicles and move to a strong podiumfinishinthepassengervehicle market. Horizonext is the next step in line with the companys mission to be passionate in anticipating and providing the best vehicles and experiencesthatexciteourcustomersglobally. We are igniting that passion so that customers arecentraltous,inwhatweareofferinginour products, in the manner we are engaging with them at our dealerships,andintheprocesseswe haveadoptedinservicingtheirvehicles. As a precursor to future launches, the company today unveiled 8 improved and enhanced vehicles, across 5 of its key brands, to provide the best vehicle experience. Theseinclude new enhanced versions of the Tata Indigo eCS, the Tata Sumo Gold, the Tata Nano and the Tata Indica, with the additions of exciting new colours and graphic designs, enhanced exteriors,

improved highquality suspension to offer a better ride, great multimedia entertainment options andintroductionoftheFeathershiftgearbox(Fshiftgearbox).

The company today also showcased the new CNG range Tata Indica CNG, Tata Indigo CNG andTataNanoCNGandtheExplorerEditionoftheTataSafariStorme. Selectvariantswillbephasedinthenext90days.

Mr. Ranjit Yadav, President,PassengerVehicleBusinessUnits,TataMotors,said,Even as we unveil our business strategy focused on customer needs and wants, we today also showcased 8 new exciting products, across 5 brands, whichisanindustryfirst.Theseproducts clearly indicate the significantimprovement we are bringing in our product quality. While weare working towards ournextgenerationproductpipeline,todaywearebringingbestinclassvehicle experience across different passenger car categories to enhance some of our great existing brands. Besides offering exciting new features, these cars will be backed by an engaging purchaseexperienceandatransformedaftersalesnetwork".

AnExcitingNewRange With the new Tata Indigo eCS, Tata Motors has created a new benchmark. This executive compactsedanpresentssignificantchanges initsexteriorsandinteriors.Theallnewpowertrain redefines performance. A refined CR4 diesel engine cranks out a max torque of 140 Nm at 18003000 rpm and delivers 25 kmpl (ARAI certified). While an advanced FShift Gear box makes coasting through city traffic a breeze. The new Duo Float Suspension enhances load distribution along the constituent elements for a comfortable and smooth drive.Withan all new NVH package that reduces external noise fromintruding intothecabin,youreensuredarefined, quietdrive.

Prepare to be amazed by pure power and performance of the new Tata Sumo Gold. The roaring CR4 engine along with topnotch features is guaranteed to bring you more style and comfort than ever before. The Dual AC cooling and Bluetooth/USB connectivity it offers is a firstinclass feature. This powerful SUV comes with a best in segment 5m turning radius and

high performance clutch that gives you 1lac kms of tension free driving experience, returning a splendidfueleconomyof15.3kmpl,makingitapleasuretodriveanywhere

The new Tata Nano now is even more exciting with the introduction of an array of new features available on the Tata Nano, including remote keyless entry, twin gloveboxes, and a fourspeaker AmphiStream music system with Bluetooth USB and Auxin connectivity. Thanks to a stylish and refreshed interior, handsome new exterior colours, andchromeexterior accents, Tata Nanos big personality has been made even bigger.Newadditions are the fresh and stylish NanoPersonalization Kits, enabling owners to customize theirNanowithoneoffour unique identities: Jet, Alpha, Remix, and Peach. ThecarwillbeavailableindealershipsbyJuly 2013.

The new Tata Indica comes with luxurious dual tone interiors, new transmission and striking new exteriors, which delivers a whole new experience. The new transmission with Smartshift gear technology (New TA65* gear transmission) is mated to a refined and powerful diesel engine. This results in effortless and smooth gear shifts and aclassleadingfuelefficiencyof25 kmpl (for the BS4 variant).It is also complemented by new Dual Path Suspensionthatensures bestinclassride,handlinganddriveabilityonallkindsofterrains. Tata Motors showcased THE REAL SUVin anew avatar. The Explorer Edition of the Tata Safari Storme further builds on to the utility, ruggedness and offroading characteristics. The Explore Edition takes the adventure and fun of Safari Storme to the next level. The range of accessories intheExploreEditionincludeBLAUPUNKTTouchscreenDoubleDINInfotainment system, stylish nudge guard, door visors, explorer decals and adventure gears like camping kits,backpacketc.TheseaccessorieswillinitiallybeavailableinselectTataMotorsoutlets.

AboutTataMotors Tata Motors is India'slargestautomobile company, with consolidated revenuesofRs.1,88,818 crores ($ 34.7 billion) in 201213. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them isJaguarLandRover,thebusinesscomprisingthetwoiconicBritishbrands.Italsohasan

industrial joint venturewith Fiat in India. With over 7.5 million Tata vehicles plyingin India, Tata Motors is the countrys market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the MiddleEast, South Asia, SouthEastAsia,SouthAmerica,CISandRussia. (www.tatamotors.comalsofollowusonTwitter:https://twitter.com/TataMotors)