WHSmith PLC WHSmith Australia

Travel Retail Specialists

WH Smith PLC Summary

Founded in 1792, 221 years old WH Smith PLC listed on the London Stock Exchange (SMWH) part of the FTSE mid 250 Index Employ over 16,000 people Manage over 300,000 sqm of retail selling space More than 1200 outlets globally many of which are in the UK but expanding rapidly internationally: 62 units open in 15 countries UK, Ireland, France, Denmark, Sweden, Gibraltar, Kuwait, Oman, UAE, Jordan, India, Malaysia, China, Fiji, Australia Opening soon in Qatar, Saudi Arabia, Russia, Azerbaijan

WH Smith PLC Summary

A Travel Specialist Over 260 million global travellers are exposed to WHSmith brand over 150 stores in 35 airports Two divisions within WHSmith: High Street based in Swindon UK Travel based in London UK International falls under the Travel division which also includes all UK based locations in : Airport Rail Hospital Motorway Station Workplaces Universities

WH Smith PLC Summary

WH Smith Australia
Initially opening in Melbourne International Airport in December 2012 WHSmith Australia now operate 20 sites and oversee a franchisee in Fiji

Melbourne International Airport

Airports were our first channel we opened in and we now have 7 sites, our main hub is Melbourne International T2 with 5 outlets: 1. Main Departures Travel Convenience: Dec 10 2. Departures Bookshop: Aug 11 3. Landside Travel Convenience: Aug 12 Satellite Departures Travel Convenience: Oct 12 5. Departures Toyshop (Zoodle): Dec 12

4.

Melbourne International Airport

MELBOURNE is the second largest International hub in Australia behind SYD 3.49m international passenger arrivals into the country in 2012 3.43m international passenger departures in 2012 Total Arriving and Departing Passengers 6.92m in 2012 Reported Growth in 2013 of 3%

Melbourne International Airport

Store Locations

Departures Kiosk Opened Oct 12

Departures Convenience Opened Dec 10

Bookshop Opened Aug 11

Zoodle Toy Opened Dec 12

Landside Convenience Opened Aug 12

Melbourne International Airport

Year Passengers (in millions) Growth YOY 2000 2.73 2001 2.99 10% 2002 3.36 12% 2003 3.41 1% 2004 3.28 -4% 2005 3.76 15% 2006 4.3 14% 2007 4.38 2% 2008 4.73 8% 2009 5.13 8% 2010 5.92 15% 2011 6.57 11% 2012 6.92 5%

NB These numbers are arriving and departing passengers combined

Melbourne International Airport

Passenger Profile
54% male, 46% female 9% : < 18 years old 32% : 18 34 years old 41% : 35 54 18% : 55+

Ave time spent in airport: before security 69 mins, after security 125 mins 40% : Leisure 34% : Visit Friends/Family 18% : Business 8% : Others

43% Australian 11% New Zealand 6% UK 6% China 6% Malaysia 28% Others

Sydney International Airport

Our other airport hub we operate in is Sydney International Airport T1 where we have 2 locations: 2. 1. Arrivals Travel Convenience: Apr 11 Main Departures Travel Convenience: Sep 11

**Travel convenience covers Books, Magazines, Drinks, Confectionery, Travel & Electronic Accessories, Toys & Games, Gifts, Papers

Sydney International Airport

SYDNEY is the largest International hub in Australia & the Pacific 6.84m international passenger arrivals into the country in 2012 6.55m international passenger departures in 2012 Total Arriving and Departing Passengers 13.38m in 2012 Reported Growth in 2013 of 3.2%

Sydney International Airport

Store Locations

Departures Convenience Opened Sep 11

Arrivals Down the escalators here, Opened Apr 11

Sydney International Airport

Year Passengers (in millions) Growth YOY 2000 8.99 2001 8.66 -4% 2002 8.49 -2% 2003 8.31 -2% 2004 9.33 12% 2005 9.81 5% 2006 9.91 1% 2007 10.48 6% 2008 10.55 1% 2009 10.64 1% 2010 11.34 7% 2011 12.24 8% 2012 13.38 9%

NB These numbers are arriving and departing passengers combined

Sydney International Airport

Passenger Profile
52% male, 48% female 14% : < 20 years old 30% : 21 35 years old 27% : 36 50 29% : 50+

Ave time spent in airport: before security 81 mins, after security 106 mins 53% : Leisure 27% : Visit Friends/Family 13% : Business 7% : Others

45% Australian 9% New Zealand 7% UK 6% USA 4% China 29% Others

Southern Cross Rail Station

The second channel we opened in were train stations where we now have 5 sites, our main rail hub is Southern Cross Station in Melbourne with 2 outlets: 1. Ground Floor Travel Convenience: Nov 11 2. First Floor Travel Convenience: Apr 12

Southern Cross Rail Station

The 2nd busiest rail station in Melbourne with a newly revamped retail area 105,000 travellers a day of which 62% are metro, 29% are regional, 9% enter by bus including the airport shuttle 17,000 local workers and 3,000 local residents within one block of the station Over 80 Events at Etihad Stadium a year, mainly sporting but also other entertainment

Southern Cross Rail Station

Store Locations
Collins Level 1 OPEN

Etihad Stadium & Docklands

Spencer Ground

CBD

OPEN

Melbourne Central Centre/Station

We also operate within Melbourne Central where we operate 1 unit in the shopping centre and 2 kiosk sites on the rail station platforms : 1. 2. 3. Central Centre Bookshop: Jun 12 Platform Convenience Kiosk 1: Jun 13 Platform Convenience Kiosk 2: Jun 13

Melbourne Central Centre/Station

The 3rd busiest rail station in Melbourne with a shopping centre above the station 36m annual visitors to Melbourne Central 56% of visitors are 20-39, 63% are female, 40% are in white collar jobs RMIT University campus adjacent to the centre with 35,000 students

Melbourne Central Centre/Station

WH Smith Australia
Our third channel was created when we acquired a hospital caf business in late 2012 called Fresh Plus that had 4 sites in: 2. 1. Ryde Hospital Cafe Lismore Hospital Caf and separate Coffee Kiosk 3. Hornsby Hospital Cafe

WH Smith Australia
We have since opened 2 units in another 2 hospitals with more due this year. We are also rolling out 15 of our own vending machines into various hospitals: 1. Port Macquarie Hospital- Caf opened June 2013, Cafeteria due Aug 13 2. Blacktown Hospital- Caf opened Jun 2013 3. Kempsey Hospital- Caf opening Aug 13

WH Smith Australia
In early 2013 we won a tender to open on the University of New South Wales campus at Kensington in Sydney, Universities are our fourth channel where we are actively looking for more sites: 1. Morvern Brown Convenience/Stationery 2. Quadrangle Convenience/Stationery

WH Smith Australia are proud to be driving retail growth for our valued partners in travel locations, we welcome the opportunity to work with you soon
Please speak with the team to discuss further: Merchandise Manager Ben Smith 0415 788096 National Buyer Trevor West 0410 652907 General Manager- Michael Beaumont 0405 625481 Office Landline- 02 8338 0930