BUSINES PLAN

COURSE: Entrepreneurship PROJECT TITLE: CREATE & WEAR

SUBMITTED TO:

SUBMITTED BY:

Acknowledgement

I pay our first and foremost gratitude to ALLAH the Almighty. I am very thankful and extend our gratitude to our respected course facilitator, who has always been very cooperative, benevolent and relent with us. I would really like to admire his teaching methods and visionary perspectives. I have learned lot of things while working on this report and we believe that it will definitely help me in future. (Ameen)

Mission and Vision

MISSION STATEMENT:

Our mission is pursuance of unique identity in apparel market where customer holds the key to the product.
VISION STATEMENT:

Create & Wear is an entity that believes in organizational integrity. Create & Wear believes in thinking great and thinking fast, continuous growth , learning and making work not only a duty but a passion to celebrate.

INTRODUCTION
Create & Wear Shiekupura Road Faisalabad 041-9884545375 www.createnwear.com Create & Wear will provide customization services of T-shirts to its customers. The customization services will range to high level of customization from t-shirt color, size, the style type and printing options. The customers can order the product online and get the product delivered at doorstep. The operations of Create & Wear will not be restricted to individual customers but it will also fulfill big volume orders from the corporate sector. Create & Wear will require an initial investment of Rs.1000000. I have planned an online business named Create & Wear performing services of t -shirt customization. We have decided to take the t-shirt segment of our garment market online where customer will have an opportunity to create T-shirts and other accessories according to their own desire and personal look. Our clients can therefore create their product and order it online. Create & wear will deliver them their customized product , and provide them with a great blissful and joyous feeling of my creation...! Create & Wear comes up with a marking statement:

ALL YOU WEAR IS ALL ABOUT YOU.

At present Create & Wear will be providing customization specifically for t-shirts, and other certain accessories which include hand bags and related in future. E-business is becoming widely practiced all around the world and is expected to be viable in Pakistan as well. Online customization of products is the charm of this online stream of business which is not that feasible in the physical business environment.Zazzle.com which is a US based customization website for products such as t-shirts, caps, cups etc. has been a great success. The market Create & Wear will be facing has immense competition. Big brands such as Levis, Outfitters and Lacoste are enjoying great market shares and brand image. A great number of our target market is loyal to these brands as well. Thus penetrating into the market, gaining customer satisfaction, loyalty and building a long lasting brand image is a great challenge ahead.

The basic advantage that we hold over our competitors are the operations solely based on customer demand in a sense that customization is a key that rests with the customer. Customers are very often seen stressed by getting in to the hassle of finding a t-shirt of ones choice. They spend a lot of time and energy in the search process. The most irritating part of the scenario is when one gets the color and does not get the size, when one gets the design but not gets the color and many other issues that make things irritating. I aim to target the youth. Amazingly the great experience of customization can be provided without setting up a large production unit. Our core focus would be a highly effective website along with great online experiences. I aim to see success and difficulties both in their eyes. We pray that our plans see achievement and triumph. Our team is committed to the plan and we jointly will make things possible. The following is the complete business plan we aim to implement in future. I wish you a happy reading!

ENVIRONMENTAL & INDUSTRIAL ANALYSIS

Economical Analysis:
In Pakistan the economic conditions are not as better as in its neighbor countries. But some aspects can be attractive for prospective investors. The inflation rate and lower level of incomes are main factors which should b considered while launching a new venture or business of any type. Unemployment is a bad word for economy but when you are thinking of a new venture or business this can be an opportunity for the investor or proprietor that the labor will be available to him easily and cheaply, Which can attract the investor to invest. My business is not much related to lower income group but it is related to the people who want to design their own cloth. So basically my project is not directly effected by income levels. The brand conscious people will buy the product without thinking of price. So the case of the people that wanted to be the designer of their cloth, they will also be not effected by price of the article.

Cultural Analysis :
In Pakistan people are very much influenced in their buying behaviors by culture. But now Pakistan has so many cultures in it, Traditional, modern, eastern and western etc. So an investor can analyze these factors while starting a business, a new one.

Brand consciousness and own designed products culture is now very famous in Pakistan. Our project is to provide own designed T-shirts to customers which can not only acceptable but also very much needed in market. In Pakistan trend of wearing T-shirts is very much in. A boy age of 3 years to man of age 30+ wears a T-shirt. So the business of T-shirt is very much profitable because the demand is always there.

Technological Factors:
Technology is key to success now days. Now every investor should think the involvement of technology in his venture. I am using newest Machine for the purpose of printing of shirts. And it can b replaced in future according to the needs and demand of the business. The second technological factor that can be present in my project is WEBSITE. People will use internet and order through use of internet. So this department should be carefully deal. I am outsourcing this responsibility and taking the services of a web host company, which will eventually lessen my burden and responsibilities as well and also make me sure that my WEBSITE is organized by competent hands.

Legal Concerns:
Law directly or indirectly affects every business. I am operating my business as a sole proprietor. And there is no need for registration before commencing business. My business is dependent on Internet which is growing every day in Pakistan. No legal concerns are their which can affect my business. My product is not seasonal or harmful so it cant be banned by Govt. E-marketing is allowed in Pakistan and every day it is more than the previous day. So in short my business cannot be affected by any legislation in future.

INDUSTRY GROWTH:
In Pakistan T-shirts, cardigans, jerseys, pullovers and kaftans items are the third largest apparel category in terms of global trade values, after men & women woven garments. This segment has shown positive growth during the past years. Online t-shirt customization has already begun in US. And an example of this zazzle.com .In 2005, Google investors John Doerr and Ram Shriram invested US$16 million into the business. The site was recognized by TechCrunch as 2007's "best business model" and has been noted by industry experts for its easy-to-use technology. So the management of Create and Wear envisions a potential market in Pakistan and I see this business to be one of the simplest and viable businesses.

COMPETITORS ANALYSIS:
There is a long list of competitors all around. However no potential competitor is observed in the country as far as online customization is observed. This proves to be a great opportunity for me. The competition is still fierce because the target audience is used to wear what is available in the market as both branded and unbranded product. We aim at the same consumer market at which these producers are. The following are the globally and locally faced competitors. GLOBAL COMPETITORS (See TABLE 1; Appendix B) NIKE www.nike.com LEVIS www.levi.com.pk ADIDAS www.adidas.com DOLCE & GABBANA www.dolcegabbana.com ARMANI www.armaniexchange.com LOCAL COMPETITORS (See TABLE 2; Appendix B) OUTFITTERS www.outfitters.com.pk STONEAGE www.stoneagejeans.com CROSSROADS www.crossroads.com.pk LEISURE CLUB --URBAN EDGE --The complete analysis chart is given in the appendix.

The following is an analysis of competitors operations and market performance:

LEVIS: holds worldwide operations and provide designer oriented products. Their products in
Pakistan are available in big malls and famous markets. But the prices of the brand are affordable to an upper middle and upper level of the society members. They provide e-tailing and good after sales services. Advertising is mainly done through TV, fashion shows and websites.

OUTFITTERS: holds operations in Pakistan and turns out to be a famous young brand and
provide designer oriented products. Their products in Pakistan are available in big malls and famous markets. They provide e-tailing and good after sales services. Advertising is mainly done through fashion shows, Facebook and billboards. They have a competitive pricing strategy.

LEISURE CLUB: holds operations in Pakistan and provides designer oriented products. They
do not provide e-tailing services. Advertising is mainly done through fashion shows and BlogSpots. They have a competitive pricing strategy.

Zazzle.com: is the only on-demand retail platform for consumers and major brands, offering
billions of retail quality, one-of-a-kind products shipped within 24 hours. Zazzle enables its visitors to customize a great variety of product range like t-shirts, shoes, stamps etc. Through users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City of California but people in Pakistan hardly know it because of poor advertising in the region the brand seems to be of no presence. It uses PayPal system of payment.

DESCRIPTION OF VENTURE:
Create & Wear comes up as a business that not only belongs to its owners but also to its customers. Create & Wear is focused on providing clients with an opportunity to enable them create T-shirts and other accessories according to their own desire and personal look. Our clients can therefore create their product and order it online. Create & wear will deliver them their customized product and provide them with a great joyous feeling of my creation...! The company will be a Faisalabad based company with a small production facility cum warehouse located in Sheikupura Road Faisalabad. The website of the company will provide high degree of superb user interface, a big digital library or catalogue and order processing. I have a website which will enable our customers to be registered members of the site. I will be promoting my website through commercial advertising, billboards, magazines, youth events, online advertising through social forums, email notifications and banner interchange on various websites. I will provide facility of online credit card transaction and mobile payment. My company also focuses on after sales services and getting feedback. The management will be carrying out the core activities and administrating departmental affairs.

PRODUCT AND SERVICE PLAN:

Create and Wear comes up to provide customized products, presently focusing specifically on Tshirts.

4.2.1 PRODUCT DESCRIPTION AND OFFERINGS:

Create and Wear will provide products to its customers with the following description, explained by categorization.
FABRIC

Create and Wear will provide three fabric options on its website:

80% cotton 20% polyester 50% cotton 50% polyester 100% polyester
The above mentioned prices are exclusive of the inserted image and text and apply for the standard sizes.
GENRE

Create and Wear will provide t-shirts to the following customer category: MENWARE WOMENWARE KIDSWARE
PRODUCT STYLE TYPE:

The following product styles will be offered in each genre and fabric category: CLASSIC FASHION SPORT SUSTAINABLE The product style type refers to the layout and stitch design of the shirt. Each product style type is offered in the following colors. CLASSIC in 11 colors FASHION in 11 colors


SIZES

SPORT in 6 colors SUSTAINABLE in 8 colors.

Create and Wear will cater to three basic sizes

LARGE SMALL MEDIUM

Each size category includes a size variation from that customer can select according to his/her required size. X1, X2 ,X3, X4 and X5 and a size chart will be given which will provide measured features of the size according to chest , waist etc. in inches. With each increase in size category unit the price of the shirt will increase by Rs 15.

4.2.2 ADD ON OFFERING:

I will offer my customers with customization via two options: CREATE: Users will be able to upload images from their PC on to the shirt and also add text to it. This will enable high level personalized customization. SELECTION: the image catalogue developed by Create and Wear and other customers will also be available to have ideas and selecting them to design a t-shirt. The price will be formulated depending upon the number of pixels printed on the shirt. The price will be mentioned over the website and each design.

4.2.3 SERVICE OFFERING:

Create and Wear will also provide its users with selling services besides its core services. BUILD YOUR STORE is an offering where customers will get to have a personal account at Create and Wear and develop a design catalogue and identity. The user will be required create an account at Create and Wear with a registration fees and pay a royalty over each sold item through Create and Wear. Product delivery at doorstep is also part of the services provided.

4.1

COMPANY LOCATION AND SIZE OF THE BUSINESS:

At the start-up of my company i have decided of not having any lucrative head office as we require other locations and facilities far important for execution and working of business. The companys core location will be situated in Faisalabad. I have selected this area because of its vicinity to our supplier. The area of this space is approximately 220 sq.ft. We will get this place at a monthly rent of Rs 30000 A rent for Six months will be paid in advance. The location will act for following requirements:

A WAREHOUSE:
My location is a wonderful option and spot for our warehouse to keep small amount of inventory of non-printed shirts as it is both cost effective and will provide me close interaction with our supplier. As it is situated at the ground floor of our suppliers vicinity it will be time saving, eliminating the transportation costs plus it will enable us to have an effective JIT system.

PRODUCTION FACILITY:
As I do not need a complex setup I not need to have large production facility. Our production facility will be situated at our warehouse as a partition. At the production facility we will place the printing software and hardware. The machinery used will be discussed in the technology section. The location we have chosen is ideal as we can keep a small level of inventory and get the specifically required shirt from our supplier in case of an unexpected order specification. At the same area we will carry out the printing and a lot of time and costs will be saved.

CUSTOMER SERVICE CENTER:

The management has decided to give place to a Customer Service Centre. This center will be situated at the production facility. THE VIRTUAL LOCATION: The operations for Create and Wear are e-based as we will be providing customization opportunity to our customer so we will be having a highly interactive website. The proposed web address is www.createnwear.com

4.2

OFFICE EQUIPMENT AND PERSONNEL:

OFFICE EQUIPMENT:
We will need the following office equipment initially: 3 computers one to take incoming orders, one to handle the software of the technology used and execution of printing ,one for customer service, responding to customer complaints and maintenance of the website. (The entrepreneurs already own personal laptops so we will not need to purchase them) (Cost of getting wireless internet connection Rs 350) A telephone (Plus landline connection)-Rs 3000 2 desks and 4 chairs and some office stationery. (Minimum possible cost Rs. 2500)

PERSONNEL:
1. 2. 3. 4. 5. 1 ORDER EXECUTER (monthly salary Rs. 8,000) 1 SOFTWARE HANDLER (monthly salary Rs. 8,000) 2 MACHINE WORKER (Rs. 10-15 per shirt printed depending upon the design) 1 CUSTOMER RELATION OFFICER (Rs 10,000) 1 WORKER FOR MANAGING INVENTORY (Rs. 6,500) The entrepreneurs will carry out most of the above jobs however we will need to hire 1 person for managing the inventory and 1 as a machine worker.

5.0 PRODUCTION PLAN:

MANUFACTURING PROCESS: We will get ready made T-shirts from our supplier which will then be used for printing by Create & Wear. We will work in close collaboration with our supplier to provide us with the sizes and stitch styles we need for our firm along with the variety of colors.

MACHINERY :
We will use the newest printing technology for our printing operations. The printer is called UNIQUE UN-TS-M03E. (See image in appendix B. FIGURE A) the technology along with its associated software will be installed at the production facility. We will seek to buy the technology from a country where it will be available easily, with low duty charges and price. However its price is around 1780 $ (PKR 1, 51,300/-)

The printer has the following qualities over other printers available in the market: 1) Bulk ink feeding system : All 2009 Unique Printer series will be configure with bulk ink feeding system which can print 1000 T-shirts one time, The company will be giving it free during promotion period . 2) Consumables cost is cut down 50%---- One T-shirt costs 0.06USD ink 3) Innovative ink: With adding special resin, the ink is with better water resistance and gives brighter color. 4) 400% improved on printing speed, 75% improved on printing resolution. 5) ABCphoto Software: makes excellent designs and is simple to use.

SUPPLIER:
Al Amin Exports is a potential supplier in the scenario. Al Amin Exports is engaged in manufacturing and exporting of knitted garments all over the world. The company has an operational scale of three units up to the present date which are located in North Karachi, Industrial Area. They have Above 500 stitching machines, 26 machines for circular knitting, 10 machines for flat knitting, and 10 machines for embroidery. The quality of its garment is certified and has buyers notable among them are Sunrise Identity INC. (For JC Penny, Kohls, Saks, Goodies), Knights Apparel LLC. (For Wilson, Starter, Meijer, NFL, NHL), Outer stuff USA INC. (For Reebok).American Textiles Apparel for firms Uniforms like Dunkin Donuts, Best Buy, KFC and many more.

6.0

OPERATIONAL PLAN:

The companys operations can be divided into two frames. a) The website operation and b) the ground operations.

THE WEB PLAN:

Being an online business the website is an integral part of our operations. Aligning website to our strategic goals is vital. Our webpage offers ready made T-shirts with their price tag, registration, fashion news, feedback forum and most important making of custom made Tshirts and accessories through software which would be running on Java Script. it is of farthest importance to our firm that our Website should have such a user interface that may induce customers to place an order with us. (See Fig. B, C and D; Appendix B For overview)

Development Strategy:
The main medium through which we would be interacting with our customer is our website. A highly effective and practical website is important in this regard. The website will prove to be the basis of our sales, brand image, brand value and overall success. This will require us to develop a highly specialized backend and frontend strategies. FRONT END STRATEGY: We will be using the Web software tool kit known as Ajax which preloads Web content so users can change text, crop and move pictures and add multicolored borders without waiting for a page reload. This is very vital for our business model. Our Website would have an informative, colorful and lavishing user interface, having rich literature, text and photos. BACKEND STRATEGY: Besides a client and create and wear server we need to have catalogue database and application server as well. The application server will provide our clients with unique designing facilities. Enabling multiple image format uploading and unique software effects. The database will work to keep the history of various shirt design samples, any customer will be enabled to retrieve designs and images from the database through catalogue.
TRANSACTION AND ORDER VERIFICATION:

We will carryout the transactions through credit cards as well as mobile payment. To facilitate the customers with secure electronic transaction, we have rented the services of CCNOW which will provide the facility of secure electronic transaction. (See Ref. link 1 in Appendix B*) CCNow provides credit card payment services to businesses that provide tangible and physical products. There is no setup fee, and they charge 9% per transaction except in the November and December where the fees are 8% per transaction.
HIRING WEB HOSTING SERVICES:

Create and Wear will get its website hosted by Dot5Hosting. The cheapest package here is $3.95 per month for which they provide unlimited web space, unlimited monthly transfer, a free domain name, the ability to host unlimited domains on 1

account, unlimited parked domains and sub domains, unlimited POP3 email accounts, email forwarding and auto responders, email filtering, web email. (See Ref. link 2 in Appendix B*) SECURITY CERTIFICATE: Create and Wear will get security certificate from VeriSign. The VeriSign certification with provide us an authenticity and our customers a confidence in us. We have decided to buy their SECURE SITE PACKAGE with a validity period of 2 years and 1 server license. The package provides security encryption and options to renewal of package as well.

MARKETING PLAN: 7.1 IDENTIFYING MARKET NEEDS:

Create and Wear is focusing on physiological as well as needs for self expression, attention, recognition. Individuals including men and women do opt for dressing as mode of self expression. Create and Wear provides expression of feelings like victory, rage, revenge, love, happiness etc. and thus self portraying, self expression and belongingness can be achieved. The need is enhanced on occasions such as mothers day, Valentines Day, environment day etc and on events such as sports, team tours and concerts. Customized t-shirts can be a mode of gift as well.

7.2

MARKET SEGMENTATION:

Create and Wear has a product that is open to all. The needs it caters to constitute a basic need in the need hierarchy however keeping buying behavior and buying preferences as the basis of viewing our market Create and Wear sees its market divided into two major segments:

1. BRAND CONSCIOUS CUSTOMERS: This segment of the market is highly conscious

about wearing designer brands and feels privileged wearing them .These consumers mainly admire what a designer makes for them regardless of their likeness in most cases. These consumers are mostly found going to outlets of their favorite brands every time they have to buy a product and choose among the slot available and make the purchase.

2. NON-BRAND CONSCIOUS CUSTOMERS: This segment is not obsessed to a certain

brand due to reasons such as product design and affordability. This segment is further observed having sub-segments as follows:

 CONSUMERS BUYING ANYTHING THEY LIKE FROM ANYWHERE. CONSUMERS WHO SEARCH EXCLUSIVELY FOR PRODUCS THEY WANT AND MATCH THE AVALIABLE
PRODUCTS TO THE DESIRED OR IDEALISED ONES. THIS INVOLVES RIGOROUS SEARCH ACTIVITIES

7.3. TARGET MARKET:

Create and Wear decided to focus on the following target markets in view of the done segmentation.

PRIMARY TARGET MARKET: NON- BRAND CONSCIOUS CUSTOMERS SECONDARY TARGET MARKET: BRAND CONSCIOUS CUSTOMERS
(See TABLE 3; Appendix B) Create and Wear will try to primarily attract customers from our primary segment as they possess high level of chances to adopt online method to finally get what they want. The secondary segment will also be worked upon because they constitute an equally important part of this market.

7.4 POSITIONING:
Create and Wear will position itself in the customers mind as A place to design my idea and get it at my doorstep without getting into the hassle of hunt and find.

7.5 PRICING STRATEGY:

C&W will focus on three key issues while deciding the price of the product. Costs Competitors offered price Value perceived by the customer Market penetrating strategy will be adopted to provide the customer a customized, self desired product at the same price to that of a competitor and to win market share.

*QUANTITY DISCOUNTS:
The following quantity discounts are planned to be provided 11- 25 SHIRTS= 5% OFF 26- 50 SHIRTS= 12% OFF 51-100 SHIRTS= 18% OFF 101-250 SHIRTS= 25% OFF

6 COMPETITIVE ADVANTAGE:
Create and Wear has two competitive edges that they will use to their advantage to achieve market penetration. CUSTOMER ABILITY TO COMPLETELY CUSTOMIZE THE PRODUCT FROM THE TYPE OF FABRIC, COLOR OF THE FABRIC TO THE DESIGN ITSELF. CUSTOMER DESIGNER TEAM AND CUSTOMER TO CUSTOMER DESIGN SHARING. This key activity will allow customers to sell their designs online over the website and will increase customer involvement. Besides these the following factors also work for our advantage to gain market share. HIGH QUALITY OF COMPUTER GENERATED PRINTS. HUGE VARIETY OF GRAPHIC IMAGES AND COLOR OPTIONS. TIMELY PRODUCT DELIVERY AND QUALITY AFTER SALES SERVICE.

7 SALES STRATEGY:
The sales strategy will emphasize the fact that ordering a shirt from Create and Wear is a very easy and pleasing experience. WEBSITE: The sales effort will work on the continual development of the website, the main tool used for ordering. It will be quite important to have a friendly, easy to use web interface for two main reasons. To make the customer enjoy the experience and make it easy to manage among the choices. The second reason is that a large portion of sales will be placed on the website. It is very important to make it so easy that people don't stop part way due to difficult instructions. The website embraces the philosophy of making the experience so easy and pleasing that the customer comes back to buy more.

CUSTOMER SERVICE: Having excellent service will provide the customer with the feeling that the business is looking out for the customer's interest. QUALITY PRODUCT: Lastly, sales will be boosted by offering customers a high quality product. We will use high grade cotton shirts and state-of-the-art sublimation printing materials.

7.8 MARKETING AND PROMOTIONAL STRATEGY:

The marketing campaign will seek to increase visibility and market presence of Create and Wear emphasizing the ability of the customer to completely customize their design.
CORE STRATEGIES:

The marketing strategy will seek to first activate the buyers decision process by: Creating awareness Creating interest Creating a trial potential Creating adoption The promotional efforts carried out by Create and Wear will include: 1. COMMERCIAL Advertising: advertising using avenues such as TV commercials and billboard presence. The best location would be 3 Talwaar, Tariq Road and Zamzama. 2. MAG Advertising C&W will run ads in several teen/young adult magazines whose readership matches our target markets. This will include magazines such as young world, Smash and DAWN SCI-TECH. 3. Youth events -- Many different events will be sponsored as a means of increasing visibility. These include music festivals, sporting events and gaming zones. 4. Student groups C&W will attempt to gain awareness of the different student groups who actively purchase shirts for their members. Awareness will be achieved through a combination of sponsorship of student organization events. 5. WEB Advertising Advertising on websites with users with similar demographics and psychographic characteristics to our target market. This will include application based appearance on FACEBOOK, where the customization will appear as an application and

customers can order products through facebook. We will also involve in advertising through Google ADS, banner interchange with different sites and BlogSpot. 6. C&W CONTESTS: Timely and occasion based designing contest will be held to keep continuous presence in the market.

ORGANIZATIONAL PLAN:
8.1 COMPANY OWNERSHIP AND EQUITY:
Our company will get the required finances through a structure of both debt and equity. The firms ownership stake will be hold by the founders who are the 4 group members each having 25% stake in the business. Each member will put in initial investment of 25% of the total equity required and will share the profit and loss in the same ratio. Any entry to the equity will be decided through mutual consent however exit from the ownership is free. Any member desirous of leaving the membership can get his portion and the equity will then be divided among the remaining members. Others matters will be decided as per the agreement. The required debt will be acquired through bank. The company will have a debt to equity ratio of 0.4:0.6 .The total investment required in the project is Rs 268,850. 60% of which will be contributed by the group members in equal proportion. The retained earnings will be kept for reinvestment in the business.

8.2 MANAGEMENT:
The management of Create and Wear is revolving around an organizational structure basically designed upon functions. The functions and tasks determine the nature of position and job performance. ORGANIZATIONAL STRUCTURE: The management will take upon as 3 core departments and a leading chair of the CEO. The group members take the roles of the functional management. The flow of ideas would be freely encouraged and high level of interdepartmental communication would be practiced. Each department is related to the other department in a close and intricate pattern. This is realized and practiced in the structure as well. We plan not to manage a strict hierarchy but the decision making will lie with the centralized authority i.e. CEO. The background of each member of the entrepreneurial firm was given in the section Description of Venture

THE TEAM: Roles and Responsibilities The management summary and task allocation for each department is given below: 1) CEO: RABIA YASMEEN RESPONSIBILITIES: The CEO will develop an overall stratagem, direct all the activities and performance of all the departments. All designated managers are required to fully coordinate with the CEO and give timely reports. 2) OPERATIONAL MANAGER: BILAL SALEEM RESPONSIBILITIES: The operational manager will work to plan and manage all operational activities; the supply chain management, inventory management, establishing cost effective relations with the suppliers and all quality issues related to the product and developing contingent resource plan are to be handled by the operational manager. 3) IT MANAGER: RABIA YASMEEN RESPONSIBILITIES: The IT manager will work to develop the website, devising the backend working and the front end working. The IT manager will seek to hire the services of a good web host which is both cost effective and high performing and can carry out the high rate customization activities. He will work to make the website interactive and make available big number of designs in the catalogue. 4) MARKETING MANAGER : ABDUL MATEEN RESPONSIBILITIES: Generating sales, advertising and promotion, competitor analysis, market research and generating feedback from the customers will be the key roles performed by the marketing manager. 5) FINANCE MANAGER: ABDUL BASIT RESPONSIBILITIES: Finance Manager will work to look after the finances and budget of the firm, forecasting need of finances, preparing of financial statements and their timely submission to the CEO. PERSONNEL PLAN: The entire personnel resource at present consists of the four entrepreneurs , a machine worker and a person to manage the inventory .The number of machine workers is expected to be increased as the number of orders increase and thus when more machines are setup at the production facility to handle in the printing of orders. The wages have been mentioned in the

production facility and execution part and the division of profit among the team has been mentioned in the company summary part and is mentioned in the appendix.

FINANCIAL PLAN:
Create and Wear although an online business needs a back end physical operational existence to carry out its printing activities. The setup does not require a huge place to be installed but we wanted to avoid the transportation costs which might have incurred. So for this reason we decided to get a warehouse and printing facility both at rent at a place close to our supplier. Our financing will be dependent upon the debt we have acquired from the bank and the initial capital pooled by the team. The startup cost and funding requirements have been described in appendix A

2 INITIAL INVESTMENT:
Create and Wear will require an initial investment of Rs 268,850. Rs 107,540 (40% of the initial investment)will be acquired through bank at an interest rate of 10% while the rest calls for equity of the investors. Each member of the team will pool in Rs. 40,327.50. The initial investment will be utilized in purchasing of printing machine, getting warehouse facility on rent, and others such as acquiring webhosting services etc. (See Table 1; Appendix A)

LAST WORDS:
We aim to reach all business goals as per stated in the business plan. The plan is projected to changes which might be carried out only if situations, environment in terms of financial environment, political environment and any other which might lead the management to carry out the decisions for the survival of the business or the immediate benefit of the investors. The authority to change the plan rests only with the CEO. We aim to see success and difficulties both in their eyes. We pray that our plans see achievement and triumph. Our team is committed to the plan and we will jointly make things possible. (Ameen)

Projected Income Statement YEAR 1

Sales (1000*600) Less: COGS Gross Profit Less : other Expenses Net Profit PKR 600000.00 PKR300000.00 PKR 300,000.00 PKR 150000 PKR150000

Projected Balance Sheet YEAR 1 Assets Liabilities And Equity PKR 550000 PKR 150000 Capital PKR1000000

Cash Office Equipment And furniture Stationery & prepayments Printing Machinery Total Assets

PKR 50000

Retained Earnings

PKR 150000

PKR 400000 PKR 1150000 Total Liabilities and Equity PKR 1150000