Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Professional References
These books and other tools, some of which we will excerpt, are widely available and well worth adding to your professional bookshelf. Andreasan, Alan. Marketing Social Change: Changing Behavior to Promote Health, Social Development and the Environment. San Francisco, CA: Jossey-Bass, 1995. ISBN: 9780787901370. Cialdini, Robert. Influence: The Psychology of Persuasion. New York, NY: Collins Business, 2006. ISBN: 9780061241895. Collins, James, and Jerry Porras. Built to Last: Successful Habits of Visionary Companies. New York, NY: Collins Business, 2004. ISBN: 9780060566104. Heifetz, Ronald. Leadership without Easy Answers. Cambridge, MA: Harvard University Press, 1998. ISBN: 9780674518582. Heymann, Philip. The Politics of Public Management. New Haven, CT: Yale University Press, 1989. ISBN: 9780300042917. Kaplan, Robert, and David Norton. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Boston, MA: Harvard Business School Press, 2000. ISBN: 9781578512508. Kotter, John. Leading Change. Boston, MA: Harvard Business School Press, 1996. ISBN: 9780875847474. Lax, David, and James Sebenius. The Manager as Negotiator. New York, NY: Free Press, 1987. ISBN: 9780029187708. Letts, Christine, William Ryan, and Allen Grossman. High Performance Nonprofit Organizations: Managing Upstream for Greater Impact. New York, NY: Wiley, 1998. ISBN: 9780471174578. Micklethwait, John, and Adrian Woolridge. The Witch Doctors: Making Sense of the Management Gurus. New York, NY: Three Rivers Press, 1998. ISBN: 9780812929881. A funny and insightful "tour" of major strategy and management ideas of the last 20 years. Includes a chapter on the public sector as both victim and beneficiary of hyped "reforms" developed in the private sector. Moore, Mark. Creating Public Value: Strategic Management in Government. Cambridge, MA: Harvard University Press, 1997. ISBN: 9780674175587.
Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, NY: Free Press, 1998. ISBN: 9780684841489. Senge, Peter. The Fifth Discipline: The Art and Practice of the Learning Organization. New York, NY: Doubleday Business, 2006. ISBN: 9780385517256. Osborne, David, and Peter Plastrik. The Reinventor's Fieldbook: Tools for Transforming Your Government. San Francisco, CA: Jossey-Bass, 2000. ISBN: 9780787943325. Useful tools from the author of the influential and controversial Reinventing Government ( Reading, MA: Addison-Wesley, 1992).