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©2009 DRAMBUIE IS A REGISTERED TRADEMARK OF THE DRAMBUIE LIQUEUR COMPANY LIMITED, EDINBURGH, SCOTLAND. IMPORTED BY DRAMBUIE IMPORT COMPANY, MIAMI, FL. LIQUEUR - 40% ALC. BY VOL.
 contents Volume 60 I May 2009 I Issue No.11
features DepartMents
wine values 2 Behind The Bar By David Kratt
The timing
has never been 4 Tapping the Trade By Liane Fu
better to stock 6 NewsFront Be AmericA News Flash
up on value
wines that 8 industry News
17 deliver. By 10 eye on Trade By Liane Fu
W.R. Tish
A-2 Social responsibilty
By Daina Paulin
A-4 aBL Conference Coverage
unpredictable gin By Daina Paulin
Different flavor profiles A-6 NaBCa Conference By Daina Paulin
means there’s room for
A-8 at the Bar By Robert Plotkin
gin to run. But which
way? By Jenny Adams A-10 Spiritscope By Duncan Cameron

A-12 Brand Profile: By Elyse Glickman

24 Ferrari-Carano Wines
A-96 Beverage Network Crossword

Speak easy
A chat with Patron’s
price list
John McDonnell A-14 Official Price List Section
A-77 Brand index
A-94 industry directory
32
A-96 The Beverage Network Crossword
Cocktail Shake-offs
Noah Rothbaum explains how spirit-
sponsored
how can we help you?
c o c k t a i l Subscriptions:
competition s To subscribe, or receive help with an
provide an existing subscription or change your
education address, please call us:
forum and Phone: (808) 591-0049
brand visibility. 32
Fax: (808) 591-0038
e-mail: Publisher@hawaiibevguide.com
Brand Profile:
Hpnotiq just a click way!
The blue liqueur hawaiibevguide.com
sets its sights
on the female • SubScribe Online!
d emo g r a ph ic. • Up load Trade Events Photos
38 By Alia Akkam • advertising Editorial Planner
• Brand Index Listing a-Z
• DownloaD the bevera
ge networ
k crossword
This month feature

the May
s clues about Gin.

exploring Pisco 10 Bony

11 Sward
13 Purple vegetable
14 Shallow area

Peru and Chile’s

20 “I dream of
__” (old TV show)

Beverage
22 Talk
24 Example of
perfection
26 Fruit
27 Arched
28 Italian herb
30 Brand of dispensable
candy

national cocktail may

32 Book by Homer
33 Light cake
34 Operate
36 Both

network
38 Imported Gin,
with 1 across
42 Billion years
43 Land

just go the way of the

46 Fluids
49 Domestic Gin

Place your order today!

51 Sleeping place
53 Opposes customs
56 Platter
58 Small particle
59 Footgear

Mojito. Alia Akkam crossworD

60 Baby powder
61 Yes
63 Competitio
across n at the Greek

Order Toll Free: 1-(800) 728-2570

64 Yoga practicer games
37 Reverend
1 Imported Gin, ( abbr.) 65 Cooking measureme
with 38 39 Gap 66 Shoot clay
pigeons
down 40 American 68 Id’s counterpart 67 Before, poetically nt
5 Standard or Cancer Society s
average (abbr.) 70 Hawked 69 Stood opposite
8 Girls 41 Aaron’s son, 71 Waitress on

investigates.
12 Horse Moses’ Cheers
nephew 72 Meditation
13 Hole maker 44 Wrath 73 Upper body

puzzle!
15 Margarine muscles
45 Bride’s headdress 74 Aye solution
16 Kid’s cereal 47 Record 75 Annoyance
brand

40
17 Sugar-free 48 Diverge
brand
18 What cars
19 Arranges
travel on 50 Improvise
a speech down
52 Neither’s partner 1 Greenwich
21 Imported Gin 54 Helper Mean Time
23 Arise (2 wds.) 2 Boat movers
55 Proof ending 3 Clench you
25 Food and Agriculture 57 Whitley ____, teeth
Organization (abbr.) Imported 4 Six-sided polygon
Gin
26 African nation 5 Marsupial
59 Workplace
29 Chart 62 ____ Sapphire, 6 Music
31 Makes a sweater Imported 7 Pull in a fish
Gin
35 Venus 65 Citizen 8 Domestic Gin
9 Healing plant

MAY09_crossw
ord.indd 1

4/9/09 11:29:53
AM

May 2009 Hawaii Beverage guide 1


Publisher/Editor:
38
Christopher Teves
accounting:
Josie ancog
Staff Writer:
Liane Fu
Consultant:
Campbell Mansfield
Published monthly by:
Service Publications, inc.
(USPS 018-010)
1311 Kapiolani Blvd. #301
Honolulu, HI 96814
PHONe: (808) 591-0049
FaX: (808) 591-0038
TOOL OF THe Trade FOr Hawaii’S
Beverage iNduSTry
ServiNg aLL iSLaNdS iN THe 50TH
STaTe SiNCe 1949!
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www.hawaiibevguide.com
PrOud MeMBer OF
POSTMaSTer:
Please send address changes to A-4
Hawaii Beverage guide,
P.O. Box 853, Honolulu, HI 96808
Hawaii Beverage Guide is an independent monthly
trade publication devoted to the beer, wine
and liquor industry in the entire state of Hawaii.
The views expressed in this publication other than
our own editorial comment do not necessarily
express the opinion of the publisher. Because of
the confidential nature of the matter contained
herein, Hawaii Beverage Guide is restricted to
members of the industry. Subscriptions are
accepted on this basis only. Nothing may be reprinted
or reproduced in whole or in part without written
permission from the publisher. Published monthly
by Service Publications, Inc., dba Hawaii Beverage
Guide. Prices are $40.00 + tax per year; $6.00
+ tax per single issue, airmail extra. Periodicals
postage paid at Honolulu, Hawaii. Contents
copyrighted 2009 by Service Publications,
6 Inc.
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2 Hawaii Beverage guide May 2009
BehinD the Bar
TAKING NOTICE OF
THE NOT SO OBVIOUS
C
ustomers know it when they see
it. They notice things like timely
service and a pleasant personality.
It’s like walking out of a movie theatre and
deciding whether you liked the movie. But
just as most of us don’t really know what
goes on behind the scenes of making a
movie; most customers don’t really know
what goes into providing good service.
Here are a few examples of behind
the scenes behind the bar:
Good bartender / other
bartender routine –
Dividing the bar into sections can
cause it. Customers coming in to see one
bartender in particular could also cause
it. And inexperienced bartenders may
tend to do it when his or her co-bartender
started out servicing a customer first. Feel
free to add to this list the next time you
find yourself giving customers a hands-off
treatment.
You don’t want to be the “other”
bartender.
You may not have landed the leading
bartender role but you can earn best-
supporting honors. Help cover the busier
bartender’s section when you can. Make
it a point to stop by customers who so
far have been waited on only by your co-
bartender. Say things like, “How are you
doing tonight?” “Good to see you,” or “Are
you doing okay here?”
It’s a pleasure to be of service –
Bartending is not just a job. Okay, it’s
a job, but customers should never figure
out that plot twist. Conceal any it’s-just-a-
job attitude with good dialogue. Instead of
saying nothing, you say things like, “It’s my
pleasure,” “I’m on it!” or “You got it!”
by David T. Kratt
Roll out the red carpet –
Regulars are our bread and butter
during the slow times and off-season; and
they show us we’re doing something right.
Take away our regulars and what do we
have? Regulars are those people that attract
people. But still, it’s easy to take regulars for
granted. We get a little tired of seeing the
same old faces every time we walk behind
the bar, many are not the greatest tippers,
some we’re not all that crazy about and a
few, shall we say, are pains in the behind
the scenes.
Movie-goers have no idea what
effort goes into good acting. But we do!
Sometimes it takes quite the effort to not
fall out of character with regulars. Now
just remember to begin your “Best Actor
Award” speech with, “I’d like to thank all
the regulars….”
Never play the typecast role –
She quickly maneuvers her way toward
the bar; then looks around before climbing
into a barstool. The bartender slowly
dislodges from his comfortable spot behind
the bar. He tosses a cocktail napkin at her
like a Frisbee and stone-faced says, “What
do you need?” She thinks, is this bartender
having a bad night or is he always this way?
Well…which is it? You’re bored?
Fatigued? You just got a bad tip? An
annoying customer is making you cranky?
You’re in one of your moods? You’re burnt
out by working with the public?
Good bartenders never spoil a happy
ending for customers, especially with an
opening line. ■
Please send correspondence to dtkratt@
chartermi.net or P.O. box 638, Grand
Haven, Michigan 49417.
 500 EXHIBITS • INDUSTRY SEMINARS • FREE!
WED, JULY 8 • 10am - 6pm • THUR, JULY 9 • 10am - 5pm
Blaisdell Center • 777 Ward Avenue • Honolulu • Industry Only
Produced by Douglas Trade Shows • No Children or Guests
Tel: 800-525-5275 • 261-3400 (Oahu) • www.douglastradeshows.com
Las Vegas travel prizes provided by

Robert Sullivan
Bartender at Azure Restaurant
in The Royal Hawaiian Hotel
& Michel’s at the Colony Surf
Robert “Sully” Sullivan
W
hen I was a teenager,
the legal drinking age in
Hawaii was 18. People
who waited till they were 21 to drink
legally sometimes thought of us as
lucky. Robert Sullivan, known as
“Sully” was still a teenager when he
got his first bartending job at Garden
Court in Liberty House.
Fresh out of High School, he got
a job as a busser at Garden Court.
He had his eye on bartending even
then and went to bartending school
to improve his chances. He let them
know that he completed the course,
and they let him fill in at the bar here
and there. “Soon after that, the main
bartender was offered a job at Michel’s
because they needed someone right
away. However, he also had an offer
to work at the airport bar, which was a
high paying union job, so he took the
airport job and sent me to Michel’s.
It’s one of those situations where I was
in the right place at the right time.”
“Michel’s is a very high end, very
proper kind of place. The clientele
there was mainly older and wealthy,
we had movie stars and Presidents.
Younger people came in mostly for
proms and birthdays. It was different
in the other bars around town. In
1977, it was a kind of wild time, all
the bars were busy in those days,
especially in the summer. Drinking
age in California was 21, so kids
would come here for the summer and
drink. There were a lot of places to
4 Hawaii Beverage guide May 2009
tapping the traDe
by liane Fu
drink and dance at that time. There’s
not many places like that now.”
He still loves working at Michel’s.
He says, “ I’ve been there 30 years
and I still never get tired of looking
out at the water. It’s like what you
would think a restaurant in Hawaii
would look like: open air, right on the
beach, you can hear the waves roll up
on the sand. You can see the ‘green
flash’ on the horizon.” At that point,
I had to interrupt him to ask for more
details about how to see this mythic
“green flash”. He said, “You have to
time it because you can’t stare at the
sun for a long period of time. It should
be a really clear horizon without cloud
formations, and just as it’s about to
disappear, the top tip of the sun will
change from yellowish to lime green.
Sometimes it’s bigger, sometimes
it’s smaller. It lasts for two or three
seconds. When it’s a particularly
good one, you can hear people along
Waikiki clap because when the sun
goes down, we all kind of stop to
watch the sunset.”
I asked him about the bar at
Azure which he works at on the
weekends. He says he feels very
fortunate to be working at Azure in
The Royal Hawaiian Hotel, one of
the premier hotels in Waikiki. He
was interested in a part-time job there
and was spotted serendipitously by
Joey Gottesman, the Royal Hawaiian
Beverage Manager, in the lobby who
put in a good word for him. He says,
at Azure, they do a lot of fresh fruit
juices in the drinks. The drinks are
all hand crafted. The bar has no
blenders, and no soda guns. The
cocktails all give you an idea of
fresh muddled fruit. “People enjoy
the freshness of the cocktails, the
drinks are a lot smoother, not too
tart and not too sweet.” Recently, I
had a chance to sip on some of those
fresh juice cocktails at the elegantly
renovated Mai Tai bar and enjoyed
their craftsmanship and balance
immensely.
There was a time when Sully
almost bought a business servicing
Aloha Airlines. Fortunately, just
before any money was exchanged,
he went on vacation to China with
his fiancé Cynthia Fenner, the wine
buyer of Nieman Marcus. When he
returned, Aloha Airlines was no
longer in business. If his vacation
was any shorter, he might easily have
suffered significant financial losses.
Sometimes being lucky requires that
you be in the right place at the right
time. Sometimes being lucky requires
that you NOT be in a certain place
at a certain time. It seems Sully has
both types of luck. They say that
good things happen to good people,
and in the case of Sully, it happens to
be true. ■
Liane Fu is a Certified Sommelier and President
of The Wine Stop. She can be reached
at liane@thewinestophawaii.com Suggest
story ideas to liane@hawaiibevguide.com
Olympic café
4-1354 Kuhio Hwy
Kapa’a, HI 96746
808-822-5285
Reservations accepeted.
Hours:
Breakfast: 6AM to Noon everyday
Lunch: 11AM-9PM Weekdays,
11AM - 10PM Fri/Sat, Noon to 10PM Sunday
Dinner: 4 – 9PM Weekdays, 4-10PM Fri/Sat
O
lympic Café, on the second
floor has great open air views
of the morning sun rising
over the ocean during breakfast
and awesome tropical sunsets as
the sun settles behind the sleeping
giant in the evening. The tradewinds
are refreshing, and you have a nice
view of historic downtown Kapa’a.
The service is quick and the food is
plentiful. With all these elements
in alignment, it is not surprising
that Olympic Café has become a
convenient meeting place for friends
and business people.
Olympic serves nearly 100 lunch
choices such as salads, wraps, steaks,
seafood, sandwiches, burgers, pasta
dishes, stir fry, burritos, quesadillas,
and fish tacos. They serve everything
but pizza and sushi. Rumor has it that
Olympic’s kalua pork dishes are the
best on the island. And for dessert,
their ice cream pies are fantastic and
huge. As a matter of fact, Olympic
Café is known for big portions of
everything at really reasonable prices.
To wash it all down they have
Hawaiian beers on draft and
outstanding tropical drinks all made
with Finest Call mixers. Finest Call
mixers offer unmatched product
quality with each flavor specifically
formulated to deliver the perfect
cocktail with more juice and real fruit
than other mixers. The flavors are pre-
mixed and come in vivid fruit colors
that make beautiful and refreshing
cocktails. Finest Call mixers are made
for speed as they all come in easy to
pour containers with colorful caps
and neckbands which make it easy to
identify different flavors.
Treat yourself to a visit during
Happy Hour from 3-7PM which
features appetizer and drink specials
and full bar service. Try some of their
signature tropical drinks such as the
Alii Margarita, Kauai Five-O, and The
Blue Kauaian all made with Finest
Call mixers. Their entire lunch menu
is available for dinner in addition to
some special dinner items including
fajitas, fresh ahi and Thai pasta.
The ambiance is casual and cozy
with great views from mauka to
makai. It’s a great place to “people
watch” while sipping on a refreshing
tropical cocktail made with a colorful
Finest Call mixer. ■
 newsfront
Beam GloBal SpiritS & Wine
named importer of the Year
In addition to winning 28 medals at the
2009 San Francisco World Spirits Compe-
tition, Beam Global Spirits & Wine was
awarded the coveted title of Importer of the
Year. Beam Global’s portfolio of brands took
home 12 double gold medals and nine gold
medals. El Tesoro Platinum won “Best Te-
quila” and a double gold medal, while (ri)1
Whiskey took home a double gold medal in
its inaugural year. Other brands receiving
recognition were Ardmore Traditional Cask
Scotch Whisky, Canadian Club Sherry Cask
Whisky, Jim Beam Bourbon, Laphroaig
Scotch Whisky, Old Grand Dad Kentucky
Straight Bourbon, Courvoisier Exclusif,
Baker’s and Booker’s Bourbon.
hornitoS tequila temptS
ConSumerS to miSChieve
Hornitos Tequila, a member of the Sauza
family, is launching a new multimillion dol-
lar campaign designed to engage consumers
throughout the night. Titled Mischieve, the
campaign encourages consumers to embrace
new experiences while still enjoying Hor-
nitos Tequila responsibly. Aimed at social,
urban males,
the campaign
will be sup-
ported through
print ads, point-
of-sale materi-
als, on-premise
events and live
on-premise
photo booths
where consum-
ers can capture
their revelry.
maker’S mark turfWaY
Bottle to Benefit CYStiC
fiBroSiS reSearCh
The 2009 Maker’s Mark Turfway bottle com-
memorates the 38th running of the Grade
II Lane’s End Stakes. For this year’s bottle,
Boomer Esiason, former NFL quarterback
6 Hawaii Beverage guide May 2009
turned on-air analyst, partnered with Mak-
er’s Mark to create the Maker’s Mark Turf-
way bottle to raise funds for cystic fibrosis
research. Proceeds from the sale of the bot-
tle totaled more than $32,000 and benefited
the Boomer Esiason Foundation.
knoB Creek offerS dad a
perSonalized Gift
This year for Father’s Day
Knob Creek Bourbon is of-
fering gift givers the chance
to personalize their own
bottle for Dad. Each
bottle purchased can be
customized with an orig-
inal printed label placed
on bottles of Knob
Creek Bourbon. Labels
are complimentary and
can be created online at
www.KnobCreek.com.
Beam GloBal reneWS part-
nerShip With the national
Center for dWi CourtS
In recognition of Alcohol Awareness Month,
Beam Global Spirits & Wine renewed its
partnership with the National Center for
DWI courts and encouraged states to estab-
lish 365 new DWI courts in the next five
years. This is the third year in a row that
Beam has partnered with the NCDC and is
part of the group’s effort to bring national
attention to the effectiveness of DWI courts
in addressing hardcore drunk driving.
laphroaiG 25 Year old and
ardmore 30 Year old SinGle
malt SCotCh WhiSkieS hit
ameriCan market
Beam Global Spirits & Wine is offering two
new limited-edition bottlings for their spirit
collection: Laphroaig 25 Year Old and Ar-
dmore 30 Year Old. Laphroaig 25 Year Old
makes its U.S. debut. This whisky combines
bold peat flavor spiced with sweet sherry
notes and rich oaky undertones and has a
suggested retail price of $499.99. Ardmore
30 Year Old is aged in former bourbon bar-
rels and handmade quarter casks, giving
the whisky a unique complex flavor of its
own. Only 1,428 bottles, each individually
numbered, are available at a suggested retail
price of $449.99.
Sauza tequila launCheS
marGarita-in-a-Box for
Summertime entertainment
America’s most ordered cocktail is now avail-
able in an entirely new format. Sauza Tequi-
la has created the Sauza Margarita-in-a-Box,
the first boxed margarita cocktail made with
real tequila. The Sauza Margarita-in-a-Box
contains a blend of lime juice, Sauza Blanco
Tequila, triple sec and
margarita mix. The
compact box fits
easily into a refrig-
erator, keeping it
fresh for up to six
weeks after opening.
Sauza Margarita-in-
a-Box will be avail-
able in a 1.75L box
size with a suggested
retail price of $17.99.
Beam GloBal SurveY
ShedS liGht on
ConSumer tendenCieS
in a rouGh eConomY
To gain insight into customer’s spend-
ing habits during a shaky economy, Beam
Global Spirits & Wine partnered with
Clarus Research Group to survey hospital-
ity industry personnel at the 2009 Nightclub
& Bar Show held in Las Vegas. The survey
found that 88% of respondents see spirits as
an affordable luxury. More than 50% of re-
spondents said people are hosting friends at
home more often, but many bartenders also
noted that their consumers are first hosting
friends at home before heading out to bars
and restaurants. As for what they are drink-
ing, a quarter of the respondents believe that
whiskey is the next big category for mixing.
 Add some mischieve
to your stockroom.
The new Mischieve campaign from
Hornitos™ Tequila is stimulating
a lot more than sales, it’s changing
the way people think about tequila.
Mischieve is a way of life that’s
playful, bold, provocative, and
above all, mischievous. It’s the flirt,
the affair and the idea that seems
good at the time. Wherever there is
mischieve Hornitos isn’t far behind.

Southern WIne & Spirits of Hawaii

HornitosTM Tequila, 40% alc./vol. ©2009 Sauza Tequila Import Company, Deerfield, IL. Call Toll Free Order Desk: • 1 (888) 866-9463

2008 BEST IN SHOW
DOUBLE GOLD MEDAL
San Francisco
World Spirits Competition
“A sublime liqueur... adds
richness, spice and dimension
to cuisine and cocktails.”
— eric ripert, Le Bernardin
GINGER
E X TR AORDIN A IRE
FAIT À LA MAIN EN
FR ANCE
D
O
M
AI
NED
ECA NTO
Domaine de Canton. Product of France.
Imported by Maurice Cooper et Cie. LLC,
Manhasset, NY. 28%Alc/Vol
inDustry news
STePHeN
Brauer TO
Lead FOSTer’S
aMeriCaS
Foster’s Group
Limited (Foster’s)
has announced the
appointment of Stephen Brauer to the role of
Managing Director, Foster’s Americas, effective
13 April 2009.
Stephen has over 20 years experience with
global wine and spirits companies including
Beam Global Spirits & Wine, Peak Wines,
Seagram and most recently as General Manager,
Pernod Ricard U.S.A.
earLy TiMeS MiNT JuLeP
NaMed “OFFiCiaL driNK OF THe
KeNTuCKy derBy”
Popular Derby Cocktail continues
tradition with release of commemorative
bottle
For the past 22 years, the Early Times Mint
Julep has proudly served as the “Official Drink
of the Kentucky Derby®.” In celebration of
this, Early Times Kentucky Whisky continues
its tradition with the release of the 2009
commemorative Kentucky Derby bottle.
In recognition of its “Official Drink of the
Kentucky Derby” designation, Early Times
commissioned renowned equine artist Celeste
Susany to create an original oil painting of
an actual scene at Churchill Downs® for its
2009 Derby bottle. 2009 marks Celeste’s 10th
anniversary of painting the artwork for the
Early Times Mint Julep commemorative bottle.
Entitled “Dueling Towards Destiny”, this year’s
painting depicts two powerhouse horses in stride
racing towards the finish line with the Derby
crowd and famed Twin Spires in the background.
“Celeste’s work captures the true essence and
emotion of Derby day,” said Joe Murray, Brand
Manager for Early Times Kentucky Whisky.
“The Early Times Mint Julep bottle has truly
become a collectible among art, horse racing
and whisky fans and is a must-have for Derby
parties as the perfect way to serve a delicious
mint julep in less than ten seconds.”
During this year’s Derby week, more than
140,000 Early Times Mint Juleps are expected to
be served at Churchill Downs. Over the past 22
years, more than 2.5 million Early Times Mint
M
N.
CO
Juleps have been served between Kentucky
Oaks® and Derby Days at Churchill Downs.
This year’s Derby will take place May 2, 2009 in
Louisville, Kentucky.
8 Hawaii Beverage guide May 2009
“I am delighted to welcome Stephen to
Foster’s”, Chief Executive Officer Ian Johnston
said. “With over twenty years of US drinks
industry experience, including 14 years in the
Napa, Stephen is a proven performer.”
“He has led the recent turnaround of the
Pernod Ricard USA wine and champagne
business”’ Ian said. “I look forward to Stephen
making a significant contribution as part of the
Foster’s leadership team.”
Stephen holds a Masters in Business
Administration from Harvard Business School
and is married with three children and received
a Bachelor of Arts in German and History from
the University of North Carolina, Chapel Hill,
where he was a Morehead Scholar.
A native of London, England, Stephen is
fluent in French and German. He is married
with three children. Stephen will be based at
Foster’s Americas Napa Offices.
To create the Early Times Mint Julep in
traditional fashion…
Early Times Mint Julep Recipe
2 ounces Early Times
1 Tablespoon Simple Syrup
Mint Sprigs
Crushed Ice
Crush a few mint leaves in the bottom of an 8 ounce glass,
then fill with crushed ice. Add one tablespoon of simple
syrup and one tablespoon of water. Add 2 ounces Early
Times. Stir gently until glass frosts. Garnish with a fresh
mint sprig, sip and enjoy.
Simple Syrup with Mint
1 cup water
1 cup sugar
1 bunch fresh mint springs
Combine sugar and water. Boil for 5 minutes without
stirring. Pour mix over a handful of mint leaves and
gently crush the mint with a spoon. Refrigerate overnight
in a closed jar. Remove mint leaves, but continue to
refrigerate. Stays fresh for several weeks.
About the Artist:
Celeste Susany was born in eastern Ohio in
1952. She spent a large portion of her life
around horses in Santa Anita, Hollywood
Park, and Del Mar, California. She
received her degree from the Art Center
College of Design in Los Angeles.
Susany received recognition as a
top American artist in
the book Racing
in Art, by John
Fairley, published
in 1990. She
produced artwork
in 1989, 1990,
and 1996 for the
Kentucky Derby.

95-1249 Meheula Pkwy • Suite 161 • Mililani Town, HI 96789
J
ust Tacos in Millilani Town Center serves up more
than just tacos. They serve a nice array of traditional
Mexican cuisine, tequilas, margaritas, and exclusively
Mexican beers. The décor is hip and earthy. Owner Jesus
Santoya describes the impression as, “Cantina style which
is more of a feeling. It’s the sense of bringing the outdoors
indoors. It’s a rustic earthy kind of style like the feeling you
get from the earthy pueblos of Arizona. This is what we tried
to capture.” In every aspect of the restaurant, he does
everything possible to be as authentic as possible right
down to their “south of the boarder” hospitality.
A weekly patron, Kevin Norris, sidled up to the bar
and started talking about how much he loves the place.
He said, “They treat you like family here. The service
is great. No matter how busy they are. We came here
one night when they were slammed. Service was kind
of slow, so we sat outside. Then “Momma” (the owners
mother) came outside with two tamales and said, ‘Here
you go complements of the restaurant for being patient
and waiting.’ We didn’t expect her to do that, but she
did. That’s what draws us here: the authentic Mexican
food, the service, and the hospitality. We try to bring
them more customers all the time, and once they eat
here, they’re hooked.”
Santoya comments, “We use only the freshest authentic
ingredients imported from LA to create authentic Mexican
flavors.” They even make their own tortillas daily. If you
stop by during lunch time, you’ll be able to see their chef
making fresh tortillas off to the side of the bar.
They do two styles of margarita: classic and traditional.
The classic style is what most people expect a margarita
to taste like; it’s sweeter than the traditional. The
traditional style uses fresh juices all hand squeezed right
in front of you if you’re sitting at the bar. Christopher
Lennon, their General Manager, explains that they
change their Tequila Well occasionally between Jose
Quervo Gold and Cassadores Blanco to show people
just how much changing the tequila in your drink can
change the margarita. Customers can call tequilas in all
eye on inDustry by liane Fu
(808) 625-8025
their margaritas. Though figuring out which tequila to
order might be a little overwhelming since they shelve
327 different tequilas. Christopher says there is only one
bar that has more tequilas, and it’s in Las Vegas.
They also offer tequila flights which start at $10.
The concept according to Santoya is, “To take the
intimidation factor out of it. It’s our way of saying you don’t
have to spend much money, just try the tequila. Once you
start getting into the finer tequilas, you can enjoy sipping
them as much as you would a fine cognac.”
Christopher explained, “We also have a Tequila Club
comprised of people who have done over 150 shots of
tequila, over any length of time, keeping track of them
on their shot cards. We have tequila dinners and special
events for Tequila Club members. Those folks tend to
enjoy the fresh lime margaritas the most: the Don Chui,
Trust me, Summers Passion, Canton Ginger, and St
Germains Elder Flower margarita. These higher end
drinks made with fresh juice will “Wow” you and make
think of the interesting possibilities with margaritas.”
Asked to recommend a dish, Christopher said, “My
personal favorite is the Mocha Hete which is served in a
large lava stone bowl and consists of melted queso fresco,
lightly seasoned chicken, shrimp & steak toped with
homemade pico de gallo and served with hot homemade
corn tortillas-- absolutely delicious.”
Santoya would like to encourage people to come out
to Mililani and try a “south of the boarder” experience.
“If you are looking to escape the city scene and have a good
margarita, then this is the place.” As additional incentive,
Blue or Yellow Card holders will receive 20% off their
tab.
The kitchen is open from 11-9:30, and the bar is
open till the last customer leaves at around 11-12 on the
weekdays and 2AM on the weekends. For information,
call Just Tacos at 625-8025. ■
Liane Fu is a Certified Sommelier and President of The Wine Stop.
She can be reached at liane@thewinestophawaii.com Suggest
story ideas to liane@hawaiibevguide.com
B ACARDI® has announced the BACARDI Dragon Berry joins such
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Call Better Brands of Hawaii to place your order today!

Order Toll Free: 1-(800) 728-2570

10 Hawaii Beverage guide May 2009

 DRAGON BITE
2 parts BACARDI® Dragon Berry™
1/2 part Lychee Syrup
1/2 part Fresh Lime Juice
1 part Pineapple Juice
1 part Cranberry Juice

combine all ingredients into

a tin filled halfway with ice.
shake 4-6 times and strain
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garnish with a lemon wedge
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DRAGON BERRY
LEMONADE
2 parts BACARDI®Dragon Berry™
1-1/2 parts Fresh Squeezed Lemon Juice
1-1/2 parts Simple Syrup
1 part Cranberry Juice
1 part Top with Club Soda

Combine all ingredients

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times and strain into a glass filled with ice.
Top with club soda.
Garnish with a lime wedge.

DRAGON DAIQUIRI MARTINI

1 part BACARDI® Dragon Berry™
1/2 part Pomegranate Syrup
1 part Fresh Lime Juice
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Combine all ingredients into

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 arounD hawaii

On April 9th 42
below “Collins”
were the featured
cocktail at the “April
“
Flowers” debut of
the Waikiki Parc’s
new rooftop pool
hosted by Better
Brands. Bartenders
from Nou’s with
Kara Heen proudly
hold a bottle of 42
below Vodka. Blu Water Chalone Vineyards Wine Dinner l-r: Larry Pike (CWS), Chef
Bill Bruhl and Susie Bruhl (Owners, Blu Water Grill), Chef AJ Kumada,
Robert Cook (Chalone Vineyards), Mark Milton (M&S Brokerage).

The 2nd Annual “No Joke Smoke” held at Nico’s at Also in attendance was Pete
Pier 38 went off on April 1st (April Fool’s Day); This Johnson Owner of Tatuaje Cigar
Co. and Mark Miyahira of
event was sponsored by SWAM - Shiroma’s Wine
Southern Wine and Spirits.
And More in conjunction with Tatuaje Cigars and
Prior to building the Tatuaje Cigar
Havana Club Honolulu. The featured cigars were brand Pete was the GM of the
made in Nicaragua and what better pairings than Grand Havana Room in Beverly
Hills California where his taste
with Flor de Cana Rums of Nicaragua? Tasted
for fine wines and spirits grew.
were the 4yr Silver, 5yr Gold, 7yr Black Label, 12yr Pete explains that his Nicaraguan
Reserve and 18yr Reserve. The event also raised cigars are the similar to the
over $640 for the Hawaii Food Bank along with Cuban brothers in their sweetness
and strength because of the
boxes of canned goods!
climate and soil - so the perfect
companion to these are of course
the Nicaraguan Rums of Flor de
Cana, whose year statements are
minimums (not averages). Ask
your Southern Wine and Spirits
Rep about Flor de Cana Rums or
any brands that can pair up with
the event that you plan!

Pictured is Coastal Wine & Spirits

Sales Rep Larry Lee with Jill
Shiroma, owner of SWAM tasting
some of the finest rums in the
world - Flor de Cana.

Keone Miller (r), Maker’s Mark Ambassador and Luu Tran of Promotional
models of Hawaii proudly holds Beam Global featured brands, Maker’s
Mark and Dekuyper Burst Bar Shots at the annual Hickam AFB Golf
Tourney on March 13.

12 Hawaii Beverage guide May 2009

360 Eco Luxury Vodka Introduces Further Innovations to the Spirits Industry
World’s First Eco Friendly
Luxury Vodka Launches Recycle Bin
Shipping Container and Unique Bottle
Handle for Easier Pours
T
he Earth Friendly
Distilling Company,
makers of 360 Vodka,
have set an even higher standard
for the spirits industry with their
latest innovations that promote
reusability and demonstrate their
unsurpassed commitment to the
environment.
Beginning immediately, 12
bottles of 360 Vodka are now
being shipped in reusable, blue
recycle bin containers, similar to
those used in curb side recycling
programs.
“Our new blue bin totes are
the perfect shipping containers
for 360 Vodka,” said Ed Pechar,
Chairman of the Earth Friendly
Distilling Company. “As the
world’s only eco friendly luxury
vodka, we are dedicated to
sustainability and these containers
not only provide our customers
with reusable, recyclable solutions,
but encourage others to make
small changes that can have a big
impact on the environment.”
Designed to promote
recycling at home and work, the
blue recycling bins will also be
a more sustainable and welcome
addition to the stacks of boxes
wholesalers currently provide to
their customers for carrying home
their purchased goods.
In addition to the shipping
containers, the Earth Friendly
Distilling Company has designed a
unique bottle handle for 1.75 liter
sizes of 360 Vodka. The recycled
metal handle aids in holding and
pouring the product and is also
reusable. The device fits snugly
over the bottle and snaps into
place to ensure ease of use and a
more stabilized pour, while helping
Call Better Brands of Hawaii to place your order today! • Order Toll Free: 1-(800) 728-2570
May 2009 Hawaii Beverage guide 13
prevent spills and breakage.
Beginning March 1st, all 1.75 liter
bottles will be shipped with the
reusable handle.
“This innovation is in
direct response to feedback from
mixologists, consumers and our
accounts, especially those who
specialize in bottle service,” said
Pechar. “Knowing our valued
customers like the larger size
bottle and need the easiest pour
possible, we are thrilled to provide
them with a solution that is both
recyclable and reusable.”
These innovations advance
360 Vodka’s position as an
environmental leader in the
industry. Along with using
biodiesel fuelled machinery, state
of the art distillation equipment
and recycled materials for their
glass bottles and labels, 360 Vodka
donates $1.00 for every swing top
closure returned for recycling to
environmental charities.
About The Earth Friendly
Distilling Company 360 Vodka
is created by the Earth Friendly
Distilling Company, a division of
McCormick Distilling Company,
located in historic Weston,
Missouri. Founded in 1856,
McCormick Distilling Co. is the
oldest continuously operating
distillery west of the Mississippi.
The company’s first ever
eco¬luxury brand, 360 Vodka, won
the Beverage Tasting Institute’s
2007 Gold Medal award, and the
2008 Rising Star award given by
the Beverage Information Group.
Additional information on the
privately held corporation may be
found at www.mccormickdistilling.
com and on 360 Vodka at www.
vodka360.com. ■
 arounD hawaii

Mililani Shack Bar Manager Kathy, and Bartender Kim, take a quick Old KeMoo Farms night Bar manager Donna and staff, kept very busy
moment to smile for the camera with Baileys Irish Cream and Bushmills with Bushmills and Baileys flowing all night long for St Pat’s promotions.
Irish Whiskey.

When the Bombay Sapphire Master Mixologist Peter Gugni was in town the week of St Patrick
Patrick’ss Day... Better Brands took their customers on a trolley to
three different bars and at each place (Oceans 808, Bar 35 and Pearl Ultra Lounge) Better Brands challenged the bartenders to make their best Sapphire
drink for Peter. The winner received a $100 gift card right there on the spot.

Better Brands hosted the annual Executive Vineyards fundraiser event

was well attended and raised 20K for the UH Schindler School of Business.

14 Hawaii
14 Hawaii
Beverage
Beverage
guide MayMay
guide 20092009
SendÊy ourÊe ntryÊ toÊ BetterÊ BrandsÊ ofÊ HawaiiÊ attention:Ê ChristaÊ WitttmierÊ 94-501Ê KauÊ St.•Ê WaipauÊ HIÊ •Ê 96797
orÊd ownloadÊ aÊ entryÊ blankÊ fromÊ www.hawaiibevguide.comÊ •Ê DeadlineÊ forÊ entry:Ê JuneÊ 1stÊ 2009
 arounD hawaii
(l-r) Mark Poynter
VP, Broadmarket for
Better Brands of
Hawaii, Mike Ito
and Russell Ishimoto
of Seven Eleven-
Hawaii, supporters
of ADA walk held at
Kapiolani Park.

Promotion is one of the basic elements of our industry. Recently Waikiki

Yacht Club put on a Lasagna Cook-off Sponsored by the Italian Chianti
houses of Ruffino (Icon Estates) and Bivio (585 Wine Partners). Staff and
Pre-Arrival Wine Tasting preview for Maison Joseph Drouhin 2007
membership of the Club went all out to See who made the best lasagna.
Burgundy was held at Hualalai Grille on the big island promoted by
Southern Win & Spirits on April 4th (L-R) Wendle Lesher, Sales Rep.
Mark Liberato, Sales Rep., and Rachel Dixon, Key Account Specialist
for Southern Wine & Spirits and Darren Sakai, Sales Rep., for Coastal
Wine & Spirits,

Winners of the event included Allen Howie, Ben & Evy Merit, Alexis
Browning (Head of the Challenge), Francesco Valentini (over all winner
with a Truffle infused pasta), and Ed Reinhart. Trying to figure out what
kind of promotion and what makes your restaurant/bar or club fun and
interesting is a challenge. Ask your Southern Wine & Spirits Reps to
In March, Southern Wine & Spirits held a staff training session at Monette’s
Monette’
participate as they can supplement any type of promotion and theme it
in the Mauna Kea Beach Hotel on single malts and bourbon, promoting
with their vast array of wines and spirits for any occasion.
such as Taliker, Clynelish, Bookers, ri 1, Bulleit and Cragganmore. (l-
r) Wendle Lesher, SWS; Darren Sakai, CWS; Karen Tanaka, Beverage
Director; Kiley Nakagawa, General Manager and the staff at Monette’s.

Pictured are staff member Michele Takahashi along with Southern Wine
& Spirits Rep Mark Miyahira and bartendress Arlene De Laura with the
featured wines of Ruffino and Bivio Chiantis.
Southern Wine & Spirits hosted wine tasting event promoting Chalone
Vineyard, March 17th at Jackie Rey’s, attended by (l-r) Robert Cook,
Winemaker Chalone Vineyard; Darren Sakai, Coastal Wine & Spirits
and Jeremy Creeley, Wine Director at Jackie Rey’s

16 Hawaii Beverage guide May 2009

 E T R OPICS.
TAKE H O M E T H
E PR O F ITS .
T H
TAKE HOME
value: the time
for Wine is noW
in the chase for shrinking dollars, the wine trade is generating
a brave new world of wine values
By W. R. Tish

C
oming off 15 (or is it 16? who’s counting?) years of dynamic growth,
America’s wine culture has been blooming. Now this. Pundits don’t have a name for
it yet, but with the economy seeming to stagger more dramatically each week, no
industry is untouched. How will the deep and extended downturn impact wine?

It’s too soon for statistics to paint a broad and clear picture, but
based on interviews with pros at every level of the trade, wine’s cur-
rent experience appears to be more of a clash than a crash.
In essence, the free-market system is grinding up against the three-
tier system as never before in history. Wine’s almost inconceivable
number of SKUs—at price points that range from stupid-cheap to
stupid-expensive—coupled with a national thirst that seems far from
slaked, has generated an incredible downward pressure on prices. The
pie, growing so deliciously for so many years, may not be shrinking at
all, but it is suddenly—and rapidly—reassembling itself. And players
in every nook of the business are scrambling to keep their sliver.
It all starts, of course, with how consumers are shifting their dol-
lars. Trading down was in full force over the holidays, according to
Katherine Moore, manager of Union Square Wines & Spirits in NYC,
with Cava and Prosecco cannibalizing Champagne like never before.
And it hasn’t abated in the first quarter of 2009; conspicuous con-
sumption is history and sticker-shopping is now the norm. She adds,
however, “People who like wine still have a passion for it. They are
spending less per bottle, but they aren’t opposed to treating them-
selves to a mixed case.”
It is hard to say yet if consumption will keep rising in the new,
definitely-not-improved economy, but people are clearly becoming
more conscious of what they spend at retail. As Christy Frank, pro-
prietor of Frankly Wines in NYC, puts it: “I think consumers have
always wanted wines that overdeliver for the price. These days, they
just feel a little more justified in asking for it.”
Will the Real ‘Values’ Please Stand Up?
In hard times, the notion of value takes on fresh importance. Not just
price, but value. Value is not a commodity, it is a concept. Definitions
differ greatly, of course, as one drinker’s idea of a great value is a $18.99
box of Merlot, another’s may be a $6 anything-but-Merlot by the glass,
while yet another person’s definition may be a $25 Pomerol. The rela-
valueWines
tive spread of what value means is bound to stay
expansive, yet the appeal of what consumers
consider “value” is likely to intensify.
How can you apply the concept of value to
your business to satisfy the consumers who are
demanding it? Specifics will vary based on your
wine niche, but it may be helpful to approach
the concept of value as an evolving target. On
one hand, there are “Classic Values”—driven
by logical strategies wine drinkers have long
applied to get more “bang for the buck” [see
sidebar]. On the other hand, there seems to
be a bunch of brand new value opportunities,
borne directly from the sense of urgency that
is infusing the industry from producers right
through drinkers. Here is a closer look at where
the “New Values” are.
“i think consumers have
always wanted wines that
overdeliver for the price.
these days, they just feel
a little more justified in
asking for it.”
– Christy frank, frankly Wines, nYC
Deals, deals, deals.
If you haven’t sensed the volatility in the wine
pipeline since fall of 2008, you haven’t been
working. “The slump is on everyone’s lips,” says
Mike Duffy, a sales rep for the heavily Italian
portfolio of Selected Estates of Europe. “What
I see are shrinking inventories and ordering
on-the-spot, with everyone looking for deals.”
And the pressure is working its way back up the
chain: knowing they need better pricing to get
the orders from their increasingly demanding
retail and restaurant accounts, distributors are
squeezing producers to hold prices if not drop
them further. The net result is situational bar-
gains galore. The trick, of course, for wholesale
buyers is to jump on the deals that fit their
particular clientele. In short, nobody is rush-
ing to bring anything in the door that they
ClassiC value
strateGY
WHAT: European
“breadbasket” wines
STRATEGY: Proven yet humble
European table wines make excellent
“house” wines or by-the-glass pours
EXAMPLES: Italian Montepulciano,
Nero d’Avola; Portuguese Douro, Dão;
Spanish La Mancha, Campo de Borja
and < $10 wines made from Grenache;
French Languedoc, Pays d’Oc, Côtes
du Rhône
WHAT: Able understudies
STRATEGY: For drinkers who
favor distinctive regional/stylistic
wines, trade down while keeping
similar wine character
EXAMPLES: Swap Monterey Chard
for Napa (e.g., Hahn); Cava and
Prosecco for Champagne
WHAT: South American stars
STRATEGY: Tap Chile’s comfort
level and Malbec’s growing popularity
and crossover appeal (vs. Merlot,
Shiraz)
EXAMPLES: Various < $12
Chilean Sauvignon Blancs, Cabs,
Carmenère and good-intensity but
smooth Malbecs
WHAT: Vintage sleepers
STRATEGY: In “excellent” years,
the rising tide lifts quality of the basic
wines of a region
EXAMPLES: Basic AOC or “Côtes”
from Bordeaux in 2005, 2006
(e.g., “today’s Bordeaux” @ www.
bordeauxwinecouncil.org); 2007 Côtes
du Rhône; 2007 California Pinot Noir
(e.g., Mark West)
WHAT: “Second” wines
STRATEGY: Clue customers/diners
on to secondary labels or side projects
of higher-priced producers/consultants
EXAMPLES: Odfjell Chilean line
(Paul Hobbs); Christian Moueix’s
Pomerol, St. Emilion, Médoc;
declassified Napa wines, e.g.,
Reaction; Cabernets by “The Show”
don’t think they can move out
quickly. A great deal on four
cases of a wine is worthless if
it’s going to sit stacked. With so
much wine in warehouses and
wineries needing to work its
way through the pipeline,
the deals are likely to
customers
continue to pop up— are increasingly
especially at higher accepting
price points. of wines in new
packaging
formats
Big is beautiful.
Consumers can do the
Quality-Price Ratio math. They do it all the
time when they buy jugs of Tide, cases of
Pepsi and five-gallon containers of water. The
current crisis has opened the door for them to
re-think buying wine in bulk. Frankly Wines’
Frank says, “Our customers are increas-
ingly accepting of wines in new packaging
formats—Yellow + Blue 1L Tetra Pak, Roger
Perrin 3L boxes, 1L jugs of Austrian Grüner
and Zweigelt sealed under crown cap. It takes
a little reassurance, but once they understand
that these formats can deliver good wine and
great value, they usually come back for more.”
As long as the economy is weak, large formats
are bound to stay strong.
Brands are back.
There’s an old saying in the wine industry: the
wine doesn’t know what bottle it’s in. But con-
sumers certainly do. Kevin Connor, director of
marketing for Robert Mondavi’s Woodbridge,
Private Selection and Solaire wines, points out
that after a decade of the wine industry’s top
10 brands representing an increasingly smaller
share of the overall market, the slide did an
about-face in 2008: the top 10 gained ground
relative to their peers. Connor attributes the
turnaround to consumers’ attitudes. “When
times were good, wine drinkers were more ad-
venturous in terms of trying new labels,” he ex-
plains. “Now, with their budgets tight, they are
looking to play it safe and returning to brands
they trust.” Call it the comfort factor: for day-
to-day drinking, there is real value in buying
wine that won’t disappoint.
New ‘power reds.’
For lovers of red wine, seeking more bang
for the buck is not just about the buck, it’s
also about the BANG. After a long spell of
promoting the sheer power of 90-point reds,
 SEAGRAM’S® searched the world over for the perfect rum
and found it in exotic Brazil.
SEAGRAM’S RUM is Poised for Success:
• Hot new entry from a trusted Global Super Brand* • Authentic quality spirit from Brazil
• The perfect balance of unique rum character • SEAGRAM’S RUM is also available in two
and unparalleled smoothness exciting flavors: Citrus and Raspberry
*Seagram’s Gin®, Brand Week Super Brand, June 2007

©2009 Joseph E. Seagram & Sons, Purchase, NY

Born in Brazil. Enjoyed in America.

Move to the beat responsibly.
valueWines
Shelf Talkers
are one way
to point out
good buys

trend forecast
to customers

2009
Australia: their glut, your gain.
Australia is one big magnum of irony
winewise; amid years of serious
drought, there is nonetheless more Oz
wine in our pipeline than ever. Some
say the glut is over, but there should be
plenty of excellent Shiraz-based wines
(e.g., Marquis Philips, Red Dust and
Penfolds’ Koonunga Hill) still reaching
our shelves at prices in the low teens.

New “sweet spot” on wine

“When times were good, wine drinkers were
lists. Fine dining has been hit
harder and faster than wine retail
more adventurous in terms of trying new labels.
since the economy turned sour.
Responding to slower traffic and now, with their budgets tight, they are looking to
trading down, restaurateurs are
targeting wines that can resell in
the $30-$39 per bottle range.
play it safe and returning to brands they trust.”
And more are coming up with – Kevin Connor, director of marketing,
special promotions to spur wine mondavi’s Woodbridge, Private selection and solaire Wines
sales, such as half-price nights

Green is beautiful. Consumers’

willingness to go green when given
the opportunity seems to be
holding up in recent months. For
many, there is real value
implicit in wines made from
organically grown grapes
and sustainable practices.
The $10 bottle. On the
national chain front, Ruby
Tuesday, which includes 800
restaurants across the country,
recently launched a value
promotion: a bottle of Coastal
Vines Chardonnay for just $10
off the wine list.
Luxe is a four-letter word. Times are
going to get extremely tough for high-end
wines—especially lesser-known big reds from
Napa/Sonoma and Super Tuscans.
Home cookin’. The flip side of the
restaurant doldrums: people are buying
excellent wines at better-than-restaurant
prices and enjoying them at home. For
America’s growing gourmet culture, this is a
natural transition in tough times.
now it is up to the industry to show
them they can still get impact wines
for less coin. The current crisis is the
perfect opportunity to turn customers
onto wines that deliver the style they
want and save them money. From
Spain, Jumilla and Toro say kaboom;
ditto Aglianicos from southern Italy.
In California, one classic example of
trading down by style is suggesting
full-bodied Zin to high-end Cabernet
drinkers. But don’t stop there: Petite
Sirah is poised for a star turn. Bogle
has long been considered a staple by
penny-pinching red enthusiasts, and
Ravenswood and Red Truck have
recently added excellent bottlings to
their lineups, priced to sell for under
$12. The most fertile new power red
of all may be Malbec priced in the
high teens. Clos de la Siete, Aman-
caya, Achaval Ferrer and Ernesto
Catena’s “Tahuan” are blockbusters in
style but easy on the wallet. Think of
the Napa Cab drinker: wouldn’t he be
thrilled to get a six-pack of killer Mal-
becs for less than the price of a bottle
of Dominus? I see these reds winning
over lovers not only of big Cabs but
also heady Aussie Shirazes.
Perhaps the real key to navigating
the coming months will be for wine
sellers to confront the crisis head on.
Everyone knows times are tough, but in
terms of wine, everyone knows there is a
lot of good juice out there. Be proactive.
Make sure you have wines in diverse
categories and distinct price points that
you know are good buys. And then,
make sure your customers know it. Flag
them with shelf talkers. Set up a special
section on the floor or your wine list.
Shout it. This is no time to be whisper-
ing. By addressing the economy directly,
your clientele will realize that A) you’re
not being passive, and B) you’re on their
side when it comes to value. They’ll
drink to that. ■
 CLASSIC or
GIn
ConTroverSIAL?
MoveMenT for 2009 is unpredicTable
By Jenny Adams

T
Bombay Sapphire
he gin category has always been a
Ginger Grape Martini precarious one, often overshadowed by
vodka. Today, it’s come into its own,
known for the distinct botanicals that find
foreground in its flavor profiles and its much
celebrated appearance in classic cocktails that
are now once again so in fashion. Yet, 2009 is
a challenging year across all categories and gin’s
future could be just as uncertain.

According to the Distilled Spirits Council of the United States (DIS-

CUS), the total gin category has been fairly stagnant since 2003. Last year,
gin was the 6th largest spirits category at 11.1 million cases compared to 11.0
million cases in 2003. The winner within the category, however, has been
the super-premium segment, which in that same time period, has grown
from 49,000 cases to 73,000 cases, almost a 50% increase. In terms of rev-
enue, suppliers sold over $900 million in gin in 2008 versus $852 million in
2003. Gin, of course, is still far outpaced by vodka, the #1 spirits category,
which accounted for 53.3 million cases last year.
Gin has two unique advantages that help push the category along:
the influence of its history and a two-part demographic of drinkers.
“I think there are definitely two parts to gin’s resurgence,” says Al-
len Katz, director of mixology and spirits education for Southern Wine &
 249 YEaRS of
RuM know-how.

SIMPLY BETTER.

Cruzan® Rum, 40% Alc./Vol. ©2009 Cruzan International, Deerfield, IL, USA www.cruzanrum.com
 gin focus
Spirits of new York. “one, you
have the segment of consumers in
the 60+ age group, and those people
certainly grew up with an understanding
of gin, even if the quality of the cocktails
during those years was probably question-
able. Secondly, you have a renewed in-
terest in classic cocktails from the youth
movement of bartenders—many of whom
are under 30—stimulating interest in con-
temporary gins.”
reTAIL vS. BACKBAr
off-premise sales are still heartiest in terms
of mature brands such as Beefeater, Tan-
queray, Bombay and Plymouth, with the
on-premise remaining the playground of the
botanical-forward, artisan brands like Avia-
tion, G’vine, Hendrick’s, Martin Miller’s
and Bulldog.
Plymouth is Pernod ricard’s fastest
growing gin brand, but Matthew rodwick,
Pernod ricard’s off-premise district manager
for metro new York, says Beefeater traded
down in off-premise sales in 2008.
“We actually had a healthy performance
from Seagram’s, which is our more value
brand,” he explains. “It’s a good, solid base
in our more urban markets.
The more upscale Beefeater 24 is a
launch Pernod ricard is quite excited
about, though. “We wanted to make some-
thing that’s a traditional London dry gin,”
explains brand ambassador Dan Warner.
“We wanted to make something great tast-
ing without moving away from what makes
A mix of vintage and
new gin brands
in 2008:
the gin category gin, gin.” Inspired from an origi-
in the u.s. nal recipe from the group’s founder,
Beefeater 24 uses a blend of Chinese green
accounted for and rare Japanese Senchas teas as its main
11.1 million botanical. Since education is key to push-
ing the gin category, Beefeater 24 has joined
cases forces with a few other gin producers to cre-
ate an informative symposium on the spirit
(6th largest spirits that will take place this summer in new
York and San Francisco.
category by volume) As the on-premise education for con-
sumers continues, the effects trickle down
super-premium gins to increase off-premise sales of the contem-
porary brands, too. “If you walk into a re-
grew by over tail store now versus three years ago, there
40 % are more brands available,” says Charlotte
voisey. As brand ambassador for Hendrick’s
from 2007 to gin, voisey attributes the success of Hen-
73,000 cases drick’s to quality, followed by approachabil-
ity and the aesthetic appeal of the packag-
ing. Much like tequila, the newer gins profit
from unique packaging – whether it’s being
total gin revenue solicited from a backbar or perused on a store
shelf. on almost every brand’s bottles, con-
(at the supplier level) sumers are finding educational information
was on the back label, but the bottles themselves
$ 900 million
have evolved to help symbolize the quality
of what’s inside.
up 5.6 % from
Hendrick’s dark bottle and “antique”
label are a colorful nod to the category’s
roots in apothecaries; Magellan, the origi-
2003, but down nal blue gin known for its exotic botanicals,
.5 % from 2007 like iris, beckons in its bottle, emblazoned
with an illustration of the famed explorer’s
ship; and G’vine’s bottle is bright green to
Source: DISCUS represent the trademark essence of Cognac
vine flowers.
THe GreAT
JUnIPer DeBATe
ryan Magarian helped co-found
Aviation Gin, launched in 2006,
and he says part of his decision
to produce a new boutique
gin was because of the suc-
cessful future he foresees
for the category. With more
drinkers enjoying an arsenal
of classic cocktails featuring
gin, there is definitely room
for the spirit to run.
Stop Mixing Shots
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DeKuyper® Burst Schnapps Liqueurs & Imitation Liqueurs, 15%-50% Alc./Vol. ©2008 John DeKuyper & Son, Cincinnati, OH.
 gin focus
“every spirit has its own equity drink,”
Magarian explains. “Tequila has the mar-
garita. Cachaça has the Caipirinha. I
looked at gin and realized that it has so
many equity cocktails – the negroni, the
Southside, the Aviation, the Martini –
and in the next five to 10 years it would be
a major, major player.” What Magar-
ian also predicted and anticipated
with the launch of his own brand
and other new gins was the inevi-
table controversy surrounding the
experimentation of new botanicals,
not just juniper.
“It’s mind boggling to me that
people haven’t done this before
now,” Magarian says. “Genever was
never that focused on juniper. once
continuous distillation was developed, the
juniper came to the forefront. I don’t see
why now there should not be another evo-
lution. I think gin will always be defined
by juniper’s characteristics, but that’s why
I coined the term ‘new Western Gin.’ I
would like to see a more clear definition
of ‘London Dry,’ in order to keep that cat-
egory from being diluted. We pushed some
buttons with Aviation, and it got people
thinking. I think it’s really cool there has
been such an interest.”
It’s not surprising there is an interest giv-
en how dynamic the category has become,
whether it’s the refined new Amsterdam
Gin, a nod to new York’s old-world history
with subtle citrus flavors; Whitley neill, the
London Dry Gin inspired by Africa, featur-
ing the iconic baobab fruit; or White rock
Distilleries’ Pinnacle Gin, awarded “rising
Star” Growth Brand status by the Adams
Beverage Group. It has the advantage of
being the sibling to Pinnacle vodka and
with 18,000 cases sold last year, the brand is
clearly picking up momentum.
Bulldog launched in 2007, and in 2008,
case volume was 50% more than the first year.
“Mixologists are an integral part of what we
do,” notes Bulldog Gin’s founder and Ceo,
Anshuman vohra. “We consider ourselves
to be the first sipping gin, and as such, we
have a very delicately balanced, crisp fin-
ish. Mixologists love our exotic mélange of
Aviation Gin’s
Ryan Magarian
gin has two
unique advantages:
1) the influence of
its history and
2)a two-part
demographic of
drinkers:
the 60+ age group
who grew up
enjoying gin and
the under 30 group
who is interested
in today’s
resurgence of
classic cocktails.
botanicals as it unleashes their imagination.
education of the trade is a continuous pro-
cess and something we invest heavily in.”
This summer, look for Bulldog to unveil its
“Summer of Love” campaign in new York,
with a host of specialty cocktails celebrat-
ing Bulldog’s “aphrodisiac” botanicals.
one U.S.-made artisanal gin that’s
making waves is Bluecoat, produced by
Philadelphia Distilling and packaged in a
striking blue glass bottle. Andrew Auwerda,
president of the company, says the brand is
about spirit and rebelliousness, “people will-
ing to put themselves on the line,” as he
sees it. The premium product, now avail-
able in 19 different states, is making quite
an impact so far. “The on-premise is really
important. The mixology trend dovetails
well with craft distilling; bartenders are
the gatekeepers of spirits,” says Auwerda.
robert Cassell, Bluecoat’s master distiller,
also agrees the gin’s flavor profile pleas-
antly surprises. “There is a wide array of
flavor complexes that work off each other.
So many people anticipate just the flavor of
pine, but you don’t have to have
that,” he points out.
TIMeS To CoMe
From cardamom and coriander to
cinnamon and ginger, the com-
plexity of flavors is astounding,
and it’s shaping cocktails on-
premise. But several companies
are addressing both the mature audience
and the younger drinkers by launching a
more contemporary style alongside a tradi-
tional one. G’vine is producing their grape
and ginger-influenced Floraison gin, but has
also been offering their [nouaison] since
May 2008, which is stronger, spicier and
has more appeal to traditional connoisseurs.
Martin Miller’s offers consumers an addi-
tional 90-proof Westbourne strength, and
Beefeater 24 will undoubtedly spark some
conversation as this mature brand takes a
stab at the young mixologist’s market.
What is unclear is how the economy will
affect gin. new York’s Prohibition Distillery
president, John Walsh, has plans to launch a
new gin in the near future. Besides keeping
in line with Prohibition Distillery’s speakeasy
theme, he feels his gin still has terrific sales
potential for this troubled economy. His mar-
keting will hearken to hard times overcome
in the 1930s, and his product will be pro-
duced at small, independent, already-existing
farm distilleries around the country.
“The majority of the products we want
to rub elbows with are in the $35 range, but
we will set the price significantly lower to
attract a client who wants quality for less
cost,” Walsh says. “As we all know, alcohol is
a product that is somewhat recession proof.
People drink when they are happy and when
they are sad, and I haven’t had one person
express the slightest discomfort that we are
launching in this climate.” n
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 ∂sPeaK {
easy∂

John McDonnell created with the care and attention that

Chief Operating Officer, can only be accomplished by hand. People
recognize Patrón as a high-quality spirit.
Patrón Spirits International A.G.
WS: How will you approach your marketing
{ and advertising efforts this year?

JM: Unlike many other suppliers, we’re

not backing off our marketing plans. The
John McDonnell, COO, Patrón Spirits International A.G., sat down with The Unilevers and Pepsis of the world have
Beverage Network’s William Slone to talk about the ultra-premium white proved that when you continue to market
spirits consumer, why luxury brands are a crucial component to keeping your your brands during downturns, you are
well-positioned and strong when the
business healthy and why hospitality has never been more important.
market turns around.

On the industry I do think the on-premise consumer is still

WILLIAM SLONE: DISCUS estimates
that on-premise business was down
about 5.5% last year. How has that
effected Patrón, which is such a strong
on-premise brand?
JOHN McDONNELL: There is definitely
a shift into the off-premise, which grew
about 3% last year. But overall Patrón
grew 23% last year, when the tequila
category grew only 4%. The super-
premium category grew by 10.6 %, and we
accounted for the majority of that growth.
dining out, just less frequently.
WS: How is it that Patrón has
managed to stay strong while so
many other brands are reporting
slower sales?
JM: Our advertising and brand
message is consistent, which
is very important when
you’re building a brand.
And above all, we have a
very high-quality product,
produced from the best
agave, and each batch is
 ∂aN i N f O r m a L c O N v e r s at i O N w i t h i N d u s t r y L e a d e r s
“I always encourage retailers to
expand their shelf presence of luxury
goods—more floor displays and more
facings up front.”
On Luxury Brands
WS: You believe retailers should continue
to emphasize luxury products even during
a soft economy. Why is this?
JM: It takes three or four bottles of standard
tequila to equal the profit of one bottle
of Patrón. I always encourage retailers
to expand their shelf presence of luxury
goods—more floor displays and more facings
up front. The same is true for the on-premise.
There was a recent study which showed that
the number of restaurant consumers who
make their drink decisions based on what
is on the menu is extremely high. These are
things that do not cost any money, and will
enhance margins.
WS: Why do you discourage retailers
from discounting?
JM: Certain categories are loss leaders,
to get people in the door, but this should
not be the case with luxury brands with
high margins. Are people going to buy a
$45 bottle of Patrón because it is $2 off?
Retailers are just sacrificing their margins
when they do this.
On New Products
WS: Last year, the Patrón Spirits Company
got into the vodka business with Ultimat
Vodka. How is that brand doing?
JM: People tell me that we picked an
interesting time to launch an ultra-
∂
JM: As a result of both the economy as
well as all the consolidation in our industry,
I think the odds are very much against
most new products succeeding today. You
have to have a unique selling proposition,
which we do. Brands that aren’t supported
with packaging and advertising will fail.
Retailers don’t want to tie their money up
in dead inventory.
WS: What are some other exciting brands
in your portfolio?
premium vodka. I do believe it will take
a bit longer to build this brand in this JM: The hottest product in our portfolio is
economy. But we are doing the same Patrón XO Café Coffee Liqueur. The staffs
in restaurants and bars have adopted it as
things we did with Patrón, and we firmly
their brand. We were up 80% last year and
believe it is all about a quality product
and quality distribution. You won’t hear us we’re up 47% through February this year.
ask any of our wholesalers “How many
cases of Ultimat did you sell today?” For WS: As an industry veteran, what is the
most important thing retailers can do to
us, the focus isn’t on volume but on menu
protect and build their businesses in this
placements, samplings and exposure.
challenging time?
Ultimat was served at the Oscars this year,
and we have a global ad campaign that
JM: We are in the hospitality business, and
we are adapting locally.
we can’t forget that. This is a people business
We are also well-positioned at $40,
and personality and service really matters. I
which is a nice middle ground between the
lived in NYC in the early 1980s, and in those
many vodkas around $30 and those priced
days when you bought a few drinks, the
at $60 or above. We have a 30% reorder
bartender bought you one back. That doesn’t
in every market we are in, but I suppose the
happen anymore but it should. Building
most important thing here, is that we are
relationships in this difficult economy really
prepared for a slow, successful bid.
helps. Our products are about relaxation
and fun, and we are lucky that nothing can
WS: How about the many other new
replace them. The beverage alcohol business
brands we’ve seen launched in the last
year? Do you think they will have a hard will be here forever.
time succeeding?
“[Ultimat] is well-positioned
at $40, which is a nice middle
ground between the many
vodkas around $30 and those
priced at $60 or above.”
Stiff Competition
Across the country, top bartenders compete to
create the best cocktails—and help build brands.
By Noah Rothbaum

The International Shaking it up at an

Finlandia Averna competition
Vodka Cup

A Drambuie
competition in
Austin, TX

O
ver the last few years,
many of the country’s
best bartenders have been
feverishly creating cocktails.
For years there may have been flair bartending competitions (think
Tom Cruise in the movie Cocktail) but up until recently there were
just a few cocktail contests in America. This recent trend is indicative
of just how much spirit companies now rely upon bartenders for creat-
ing new drinks and for driving drink trends. It also helps that these
events almost guarantee media attention for the brands.

But these tasty drinks aren’t

just for bar menus — they’re for
cocktail competitions sponsored by
spirits companies. In an attempt to win
Cocktails and Limericks
These competitions, of course, revolve around bartenders who mix up
drinks featuring the sponsor’s brand. But some spirit companies add
a twist. The annual International Finlandia Vodka Cup has an Iron
Chef-like round where bartenders are given a mystery basket filled
Averna photos credited to Walter Lo Cascio.

over both mixologists and the public,
many of the biggest brands, including
Absolut Vodka, Domaine de Canton
and Drambuie, have all recently
sponsored shake-offs.
with 10 items (of which they can only use four) and have just 15
minutes to come up with and prepare an original drink. Hendrick’s
Gin, which is known for its creative promotions and unusual botan-
icals, held a competition this winter where bartenders from across
the country not only had to create a cocktail but also perform a
limerick. “I wanted to put the emphasis on the personality of the bar-
tender just as much as the taste of the cocktail – rewarding show-
manship and entertainment,” says Charlotte Voisey, Hendrick’s Gin
brand champion. “The competition was designed to further the spe-
 NEW RANGE.
NEW LOOK.
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Finlandia’s Vodka Cup participants
cial relationship that Hendrick’s enjoys with
bartenders all over the USA.” To build na-
tionwide buzz, the Scottish spirit held pre-
liminary contests in eight cities, including
New York, Boston, Miami and Las Vegas,
with the finals held in Los Angeles.
Judging the Judges
These contests not only draw talented bar-
tenders from top bars but also impressive
judges. Last spring, Rhum Clément’s annual
New York Cocktail Challenge was judged
by an all-star bench, including Tony Abou-
Ganim, who created the cocktail program
at the Bellagio Resort; Julie Reiner, who
co-owns New York hotspots the Flatiron
Lounge and the Clover Club; Jim Meehan,
co-editor of the cocktail book Mr. Boston
and general manager of New York’s PDT;
and Toby Cecchini, author of cocktail mem-
oir Cosmopolitan: A Bartender’s Life.
Serious Tips
One reason these competitions have become
popular is that they offer bartenders a way
to meet their colleagues from around the
country or around the world. “We give the
bartenders a forum,” says Markku Raittinen,
Finlandia Vodka’s global brand ambassador.
These competitions also offer contestants
something else more tangible: travel and
prizes. For one thing, the finals of many of
these contests take place in exotic locations.
Marie Brizard brought 36 finalists from 30
countries to Bordeaux for its International
Bartender Seminar and Cocktail Competi-
tion. (The East Coast preliminary round
Participants of the Averna Cocktail Competition
was held in New York’s Madison Square
Garden.) And the finals of the mid-winter
International Finlandia Vodka Cup are held
in a giant snow dome up in the Arctic Cir-
cle. Unfortunately, the site’s low tempera-
tures can wreak havoc with certain ingredi-
ents, like honey which hardens in the cold.
Still, there is at least one advantage of the
weather: “The best part is that you don’t
need to cool down your glassware,” says Fin-
landia’s Raittinen.
Slightly warmer, the final mix-off for the
contest sponsored by the bittersweet Italian
liqueur, Averna, took place on a terrace
overlooking the Sicilian Ionian Sea in Italy.
“Going to the finals is the prize,” says Don
Lee, a New York City-based bartender who
won the Averna contest with his inventive
take on a rum and Coke, which doesn’t ac-
Marco Dionysos
who took 2nd place
in the Domaine de
Canton competition
tually call for soda. (The aptly named “La
Cola Nostra” is made with Averna, Zacapa
rum, lime juice, simple syrup, pimento dram
and Champagne.) In addition to the trip,
Lee was also awarded a $1,500 American
Express gift card for his winning creation.
New Competitions
Follow the Trend
While Finlandia has been holding a cock-
tail competition for over 10 years, many
other brands have only recently started of-
fering contests. The sweet Scottish liqueur
Drambuie, which is made according to a
recipe created over 260 years ago, began
holding cocktail contests around the coun-
try for the first time last August. The brand
held contests in seven cities, including New
York, Portland, Denver and Austin and in
each town, 10 local bartenders battled it
out. Some of the winning recipes were very
simple, like the “Ginger Dram” created by
Mindy Kucan from the Hilton Hotel in
Austin, which calls for just Drambuie, Grey
Goose and orange blossom water. Oth-
ers were much more complicated like the
“Drambuie High Plains Drifter” a creation
from David Shenaut of the Teardrop Lounge
in Portland, which featured five ingredients
including gin, rosebud-infused honey syrup
and lemon juice. Drambuie is planning on
holding another series of competitions this
year and a national contest in 2010.
The ginger-based liqueur Domaine de
Canton also held its Bartender of the Year
Competition for the first time this past
March. The finals of the contest took place
Tasting is Believing
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*March 2008 issue of “The Spirit Business” **Report from “Intangible Business”
 John Cooper, founder of
Domaine de Canton, with

Masters of the shake-off

John Lermayer who received
1st place check and trophy.

these winning cocktails bring new visibility to spirit brands

The Drambuie Bartender Showcase
“Ginger Dram” Mindy Kucan, Hilton Hotel, Austin
1/2 part Drambuie Liqueur
1 part Grey Goose Vodka
1/4 tsp orange blossom water
Chill all ingredients in a shaker filled with ice. Strain into a
champagne glass that has been rinsed with ginger liqueur.
Garnish with candied ginger.
International Finlandia Vodka Cup
“The Quicky Tini” by Raditya Dimas, Dubai
1 1/2 oz Finlandia Cranberry Fusion vodka
1/2 oz strawberry liqueur
1/2 oz passion fruit syrup
1 oz lemon juice
Shake all the ingredients together and strain into a martini This recent trend is
glass. Garnish with a lemon slice and a mint tip.
Rhum Clément’s New York Cocktail Challenge
indicative of just how
“Bitches Brew” by Daniel Eun, PDT in New York City much spirit companies
1 oz Rhum Clément Première Canne
1 oz Pampero Anniversario now rely upon bartenders
1 oz fresh lime juice
1/2 oz St. Elizabeth All-Spice Dram for creating new drinks
1/2 oz Demerara syrup
1 egg and for driving drink
Combine all ingredients in a shaker, dry shake, add ice, shake
and strain into a fizz glass. trends. It also helps
Averna HAVE A NEW LOOK
“La Cola Nostra” by Don Lee, PDT in New York City
that these events almost
1 1/2 oz Zacapa 23 guarantee media attention
1 oz Averna
3/4 oz Lime for the brands.
1/2 oz simple syrup
1/4 oz Pimento Dram
2 oz Champagne (Moet & Chandon White Star)
Shake all ingredients except for the Champagne. Strain into on the beautiful island of St. Martin and top bartenders from
long glass with ice. Top with Champagne. across the country competed for bragging rights and a $10,000
Domaine de Canton Bartender of the Year Competition prize. John Lermayer of the Florida Room at the Delano Hotel
“Earth, Wind, and Ginger” by John Lermayer, the Florida in Miami came out on top. His winning cocktail was called
Room at the Delano Hotel in Miami “Earth, Wind and Ginger”, which called for Canton, fresh
2 oz Domaine de Canton muddled pineapple, fresh muddled sage, passion fruit nectar
1/2 oz passion fruit nectar and Angostura bitters. The event was such a success, Canton is
5 large pineapple chunks
already planning next year’s competition. And beginning this
5 dashes Angostura Bitters
5 sage leaves June the brand is also going to start holding a Bartender of the
Muddle pineapple chunks. Then add the passion fruit nectar, Month Competition online. Mixologists will be able to sub-
sage, Domaine de Canton and bitters. Shake. Strain into a mit recipes on the Canton website and each month’s winner
chilled cocktail glass. Top with 3 dashes of bitters and a will get a $500 prize and their recipe gets posted online for the
sage leaf. whole month.
Hendrick’s Gin Bartender Limerick Cocktail Competition But some of these competitions offer even heftier prizes.
“A Cotswold Afternoon” by Peter Vestinos This past winter Absolut and LXTV.com set out on a mission
2 oz Hendrick’s to “Search for America’s Top Bartender.” The 10 finalists from
1/2 oz lemon juice across the country competed in Las Vegas for one of the larg-
1 drop orange flower water
est purses ever to be offered by a cocktail contest. The compe-
1 heaping tablespoon of orange marmalade
In shaker add one heaping tablespoon of orange marmalade. tition was filmed and serialized like a reality television show.
Shake and double strain into clear glass cup. Top with caraway The drama-filled episodes were shown on LXTV.com. The win-
seed foam*. Garnish with toasted caraway seeds. (*Caraway ner was Las Vegas bartender Amanda Gager who was awarded
Seed Foam: Toast 1/4 cup caraway seeds. Add to 1.5 cups an oversized check for $100,000 and also made an appear-
water and 1 cup demerara sugar, place on low heat to dissolve ance on NBC’s Today Show. Not a bad tip for a few rounds of
sugar and allow to simmer for 10 min. Turn off heat and allow tasty cocktails. n
to seep for 3 hours. Then strain.)
 C l a s s i c C o c k t a i ls
R A S P B E R RY M O JI TO
READY TO SERVE

THE 2008 AWARD WINNER

INTRODUCES A FRESH, NEW FLAVOR

The fresh taste of raspberries is the perfect

complement to the cool mint and lime of the
Classic Cocktails Raspberry Mojito.
Give your customers the choice of two classic
Mojito flavors and let the profits add up.

INSTANT MOJITO.
INSTANT PROFITABILITY.

“The BACARDI mix tastes like a fresh Mojito, and a good one at that.” – Houston Chronicle1
“It’s perfect for home entertaining or any social occasion.” – Beverage News2

ENJOY RESPONSIBLY.
Bacardi.com
©2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. DISTILLED SPIRITS SPECIALTIES - 15% ALC. BY VOL.

1. SOURCE: HOUSTON CHRONICLE, JUNE, 2008 2. SOURCE: BEVERAGE NEWS (KANSAS EDITION), APRIL, 2008
 brand profile
Ladies First
Hpnotiq reels in the female
demographic with a new look
and nightlife-centered platform.
By Alia Akkam
W
hen Hpnotiq, a refreshing blend of natural tropical fruit
juices, premium vodka and a touch of Cognac, launched
in 2002, it impressed the nightclub scene with its seduc-
tive bottle and vibrant blue hue. While those selling points are still
as prominent, Heaven Hill Distilleries is taking Hpnotiq in a new
direction this spring and targeting the ladies.
“We’ve taken a look at the brand and
discovered that we’re attracting more women
than men,” says senior brand manager, Justin
Ames. “We’re targeting Hpnotiq to women
in the 21-40 age range which encompasses
many different life stages. There is one thing
that’s important to all of them, though,
and that is the idea of a “Girls Night Out.”
When these ladies get together they like to
have something that makes their night a
little more fun and Hpnotiq fits right in.”
Attracting the
Demographic
For those women who are 21-25, the ones
most likely to go out on a frequent basis, but
perhaps not familiar with Hpnotiq, Heaven
Hill is focusing on the on-premise. For the
older end of the demographic, the emphasis
is on national chains and an off-premise push
with home entertaining at its core.
“When you’ve got a product like Hpnotiq
that stands out because of its bottle, color and
the eye-catching drinks made with it, that starts
conversation among friends,” notes Ames.
On the younger end of the spectrum,
Hpnotiq has created its relevant Night
School for Girls promotion, a series of na-
tional nightclub events where ladies out on
the town learn the skills of a professional
DJ while drinking the likes of “Roq Candy”
cocktails. Hpnotiq’s partnership with DJ
Scratch Academy and appearances from ce-
lebrity DJs and personalities helps feed the
energy of the brand.
“The industry has become more like clas-
sical brand packaging; you have to provide
an occasion for when to use Hpnotiq. “Girls
Night Out” does just that,” adds Ames.
Capitalizing upon the growth of online
social media, Hpnotiq has promoted “Girls
Night Out” by sending invitations via Face-
book and allowing the ladies to share memo-
ries of their celebratory nights via photos and
personalized animated videos.
Naturally, the female bonding theme
extends to bachelorette parties and wed-
Roq Candy
2 oz. Hpnotiq
1 oz. Super premium vodka
Splash of pineapple juice
Shake well and strain into a
martini glass. Garnish with a rock
candy stick or a lemon twist.
dings, where Hpnotiq has devoted a sig-
nificant digital spend to support the “Girls
Night Out” platform.
New Look
Along with the new marketing platform, Hp-
notiq has also introduced a slightly tweaked
bottle which rolled out April 1st and will
continue to hit key distributor markets this
month. The same bottle shape and signature
color are still visible, important equity for the
brand, but now the design has been simpli-
fied in an effort to be more user-friendly and
relevant. On the front, the natural, exotic
fruit juices in the recipe are played up; the
back explains how to best use the liqueur. “A
lot of people look at the Hpnotiq bottle and
they’re not sure how and when to use it. We
now provide that information and what it de-
livers,” Ames points out. Their new creative
look matches, featuring clever copy like the
tag line for their trade ad: “Blue La La. The
girls are out tonight.” and “We’re not ashamed
to admit it. We’ve had a little work done.”
With a focus on close consumption,
Hpnotiq is also reaching out to bartenders,
organizing industry nights where they can
communicate the importance of their new
female target.
“In the past, Hpnotiq was very influenc-
er-focused and now we’re taking it more mass
market,” explains Ames. “We’re not turning
the lights off on what we have accomplished
in the past, we’re leveraging where we’re go-
ing in the future.” n
WE ’ R E N O T A S H A M E D T O A D M I T I T.
WE’VE HAD A LITTLE WORK DONE.

We l c o m e t o t h e t a n t a l i z i n g l y n e w a n d r e f r e s h i n g l y f a b u l o u s l o o k o f
Hpnotiq — the official dr ink of gir ls night out. While nothing on the inside has
changed, our bottle makeover is poised to take this already delicious br and
to even greater heights. From jaw-dropping bachelorette par ties to catching
up over a few dr inks, no gir ls night is complete without that t a l l g l a s s o f
fabulous — Hpnotiq. Get on board as the excitement continues to build.

To lear n mo re , visit h pn o t i q . c o m

B l u e L a L a.
The gir ls are out tonight.

ROQ CANDY • 2 oz. Hpnotiq • 1 oz. Super Premium Vodka • Splash of pineapple juice HPNOTIQ,® Wingard Imports LTD., Bardstown, KY 40004 17% Alc./Vol. © 2009
 RED HOT
EXOTIC PISCO MAKES
I T S M A R K S TAT E S I D E
By Alia Akkam

i
t wasn’t that long ago bartenders were
introducing a new Latin cocktail to their
curious customers called the “Mojito.”
The Cuban-inspired drink, made with rum
and fresh muddled mint, combined just the
right elements: it was refreshing, had exotic
allure and was quite easy to whip up. While
Mojitos are now favorites at the bar and to
make at home, there is another international
drink poised for making its way into the
canon of American cocktail culture just as
successfully: the Pisco Sour.

The national liquor of both Peru and
Chile, Pisco is a colorless spirit distilled
from grape must, tracing its roots to the
16th century, when Spanish settlers made
their way to South America. Originally
produced in Peru, today there is quite
a debate as to the merits of Chilean
Pisco, with Pisco developed in Peru
generally deemed a more authentic,
superior product. Approximately
25,000 cases of Pisco are imported
into the U.S. today. Undoubtedly,
Pisco has a long way to climb. The
Pisco Sour, the most iconic of cock-
tails made with the spirit, featuring
egg white and bitters, will continue
to help push the category, along with today’s
imaginative bartenders who help boldly il-
luminate its versatility.
THE PLAYERS
Diego Loret de Mola, president of wine and
liquor super store BevMax, launched BarSol
Pisco in 2005 after closely watching the spir-
its market and recognizing the growing ap-
preciation of Latin American culture in the
U.S. A native of Peru, it was important to
Loret de Mola that he create a Pisco made
in an artisanal manner, but one that was also
affordable so it would become accessible at
the bar. His BarSol Pisco is made with the
Quebranta grape, the most common grape
varietal grown in Peru for the pro-
duction of Pisco. It is the least aro-
matic, and makes for a Pisco that is
dry and smooth.
“I wanted to share a little bit of
my Peruvian culture through Pisco
cocktails,” explains Loret de Mola.
“I was really convinced there was a
great opportunity for the Pisco Sour
The bar at Yerba Buena,
and the Pisco Punch here; America New York City
is in love with all things Latin. More
bars are opening their selections and
including Pisco as part of their menu. And
bartenders are really letting their imagina-
tion fly with it.”
Available in 44 markets, BarSol’s
national distribution is quite extensive.
They have been lucky enough to partner
with national chain The Cheesecake Fac-
tory, which pairs its food with novelty
cocktails made with BarSol, extending the
brand’s visibility.
“It’s a small brand and it’s still a small
category,” says Loret de Mola. “As more
brands come together, providing awareness
and education of Pisco is the way for the
spirit to grow.”
Last year, Melanie Asher, a Harvard
business school alum originally from Peru,
brought her Macchu Pisco, which first
launched five years ago in London, to NYC.
“It was very difficult gaining traction here,”
recalls Lizzie Asher, Melanie’s sister who
also serves as the company’s president and
brand ambassador. “In London there was
more of a fascination for the esoteric and
they were more experimental.” Some may
have thought Melanie was crazy to start a
brand from the ground up when she could
have stuck with her banking career, but
she really wanted to start a business, one
that would celebrate her Peruvian heritage
though much-loved Pisco. The portfolio
now features the signature Macchu Pisco,
made with the Quebranta grape, and the
premium La Diablada, made with Que-
branta, Moscatel and Italia grapes that are
presed by foot. “Technically a white spirit,
Pisco is similar to vodka,” Lizzie points out,
”but Pisco has tremendous versatility with
an underlying signature; when you open a
bottle of our Pisco, you can tell what those
grapes are.”
then bartenders won’t think about the
potential of Pisco,” Lizzie says.
Herbie Loebl’s family has been in
the Pisco business for quite some time
now, working in the U.S. and abroad
on generating buzz for the spirit since
2004. For the last two years, he and
his father have been focusing their
efforts on their own brand, Gran Si-
erpe, a Peru-made Pisco with an eye-
catching package design. Currently,
Gran Sierpe is available in the South
Florida market, with plans for the North-
east and California. Loebl believes that this
Pisco has the potential to successfully cross
over all the segments of the trade and the
consumer. “This business has come about
after careful consideration of quality, nec-
essary marketing efforts and a huge learn-
ing curve that we have experienced after
selling Pisco for five years in the U.S. I
feel very strongly that Pisco is the next big
white spirits category to be explored by the
U.S. consumer,” Loebl explains.
So far, the progress is siginificant. At
Beekman Liquors in NYC, they can barely
keep their bottles of Pisco on the shelf.
Owner David Frieser says they’ve been car-
rying Pisco for many years at the store, but
now customers are more excited by it as they
Artemio Vasquez’s cocktails look for new cocktails. “People are experi-
at Yerba Buena
menting; they’ve tried the Mojito, they’ve
tried the Caipirinha, and now they want to
try the Pisco Sour.
“as more brands come
together, providing DISCOVERING PISCO
At Yerba Buena in New York City’s East Vil-
awareness and lage, Artemio Vasquez is at the helm of the
education of pisco is bar. An alum of such lauded institutions as
the way for the PDT and Pegu Club, Vasquez clearly knows
how to make an inventive cocktail. Com-
category to grow.” plementing a Latin-inspired menu of dishes
like short rip arepas and chipotle guacamole,
- diego loret de mola,
Vasquez makes a number of cocktails with
founder, barsol pisco Pisco. A fan of Macchu Pisco, he makes
classics like Pisco Sours but also pushes Pis-
co to more creative limits with his “Boludo
‘Yerba Mate’,” yerba mate-infused Pisco with
Recently, Lizzie found herself at the grapefruit and lime cordials and fresh lemon
Bubble Lounge in NYC walking the owner juice; Audrey Saunders’ classic pineapple-
through a Pisco tasting, where she made a infused Pisco Punch; and a distinctive Pisco
Pisco Punch topped with Champagne. “If we Sour with purple corn. When Yerba Buena
narrowly stay focused on just the Pisco Sour, opens its downstairs Pisco bar and its sec-
 ond location in the West Village The bar at PX in Alexandria, VA
soon, Vasquez will have even
more opportunities to champion
his love for Pisco.
Nearby at Louis 649, owner
Actually, we “insist” Zachary Sharaga also likes us-
ing Pisco. “When we put one
you try this rum, Appleton out, soon we’re putting a whole
Estate Reserve. This small handful out,” Sharaga says of the
Pisco Sour. “We’ll take the bit-
batch, Estate-produced rum
ters and maybe make a swirl to
is a masterful blend of 20 make it visually appealing and
rums born in Jamaica’s lush create interest.” Sharaga says
there is still a need to educate
Nassau Valley. It is only there
his guests about Pisco, though.
that it can develop its unique “People aren’t even familiar
smooth taste and deep amber with it and confuse it with brandy, but
there’s a huge interest in it. We’ve been
hue. Appleton
Appleton Estate Reserve Rum © 2009 Kobrand Corporation, New York, NY. Product of Jamaica. Imported by Kobrand Corporation, New York, NY. 40% ALC. BY VOL.
experimenting and trying to mix it with
Estate Reserve other spirits like apple brandy.”
is ideal over ice Downtown, in the South Street Sea-
port area, guests who come to new Latin
or for making your favorite American restaurant Onda on a Thursday
rum cocktail more memorable. evening are treated to half-price Pisco
So put down that scotch Sours made with BarSol, a touch of nut-
meg and a few drops of Angostura bitters
and pour yourself an Appleton all evening. “People are surprised,” says
Estate Reserve. We know barman Cyril Ntukogu. “Peruvians will
come into the bar and say ‘you’re making
this is a sipping experience
a Pisco Sour?’ It’s an old classic that is
you’ll be glad you discovered. being reinvented and being introduced to
many new people.”
PISCO POWER
The Pisco craze is catching on not only
in NYC. Like Yerba Buena’s Vasquez, bar
guru Adam Seger at Nacional 27 in Chi-
cago makes a “Chicha Sour” with organic
purple corn, egg whites, lime and bitters,
off the South American Classics section
of his cocktail menu.
San Francisco has a particular af-
finity for Pisco. It was a favorite among
gold seekers during the big 19th century
rush and in 1919, the last “authentic”
Pisco Punch was served when Prohibi-
tion closed down the Bank Exchange &
Billiard Saloon where it was the signature
drink. Today, Pisco Latin Lounge in the
Hayes Valley draws guests to its long wal-
nut bar for its Latin cocktails. In a nod
PLEASE SIP RESPONSIBLY
to history, the “Original Recipe” Pisco
www.appletonrum.com
Punch is the star drink, but Pisco is also
used in creations like a “Pisco Negroni”
and a “Sideways Sour” with white grape
juice and a Pinot Noir float.
Also in San Francisco, Cantina’s Dug-
gan McDonnell was recently in Peru re-
searching Pisco. “When we opened two
years ago we had the largest selection of
Pisco in the country,” he says. It’s still
one of the city’s top destinations for Pisco
cocktails like the “Blushing Lima” with
orange Muscat and Cherry Heering.
In the Washington D.C. area, Todd
Thrasher, one of the nation’s most promi-
nent mixologists, loves making cocktails
with Pisco at Restaurant Eve, the Majestic
and his seductive speakeasy-style bar, PX,
in Alexandria, VA. Before opening Res-
taurant Eve, he worked at Café Atlantico,
where his first cocktail list was built around
Latin creations. “I had two Pisco cock-
tails on the menu back in 1996,” Thrasher
points out. “It’s been my favorite cock-
tail for many years now.” Thrasher thinks
Pisco goes really well in particular with
savory ingredients, so you’ll find him mak-
ing Pisco the base of celery root cocktails
and spicy punches. “I kind of look at Pisco
as more of a wine than a spirit because of
its subtle nuances,” he says. At PX, the
classic Pisco Sour is one of only a few clas-
sic cocktails guests will find on the menu,
and it has a loyal fan base. Thrasher says
he goes through about six or seven bottles
of Pisco a week. Does he think Pisco will
be the next big cult spirit? “The problem
is that some bartenders are so unfamiliar
with Pisco,” he says. “It’s really a matter
of playing with it.” ■
Appleton Estate Reserve Rum © 2009 Kobrand Corporation, New York, NY. Product of Jamaica. Imported by Kobrand Corporation, New York, NY. 40% ALC. BY VOL. Please sip responsibly.

FOR A GOOD SCOTCH?

Looking
SUGGEST A RUM.
MAY WE

www.appletonrum.com
 NEW PRODUCTS & PROMOTIONS
1 Stirrings LAUNCHES BAR SOLUTIONS CARTONS
1 Bar Solutions is a new line of Stirrings’ all natural mixers in
an eco-friendly carton. Designed for professionals, the carton
2 packaging has a convenient pour spout, shelf stability and
is recyclable. The Stirrings Bar Solutions line is available in
select markets and includes: Bloody Mary, Mojito, Margarita,
Cosmopolitan, Pomegranate and Wild Blueberry. Visit www.
stirrings.com or call 508-324-9800

2 B&G Bistro Chardonnay TAKES A RELAXED

APPROACH TO WINE
In the spirit of the French café, Barton & Guestier Bistro
Chardonnay is meant to be enjoyed in a casual setting.
Round and creamy, this Chardonnay offers intense aromas of
white peach and crisp apple with hints of hazelnut and vanilla
on the finish. Other Bistro varietals include Pinot Noir and
Cabernet Sauvignon. Visit www.bartonguestier.com

4 3 Jeremiah Weed OFFERS SOUTHERN–STYLE

SWEET TEA WITH A TWIST
Jeremiah Weed, founder of Jeremiah Weed Bourbon Liqueur,
has ventured into new territory with the creation of Jeremiah
Weed Southern Style Sweet Tea. The 70 proof sweet tea fla-
vored vodka is currently available nationwide in 50 ML, 750
ML and 1.5 L bottles. Visit www.jeremiahweed.com

3 4 Brugal Extra Viejo Rum ARRIVES STATESIDE

Available for the first time in the American market, Brugal
Extra Viejo has been launched nationwide by Shaw-Ross
International Importers. Known for its characteristic smooth-
ness, the super-premium Brugal Extra Viejo is a blend of
older reserves with a bouquet of raisins, toasted oak and pipe
tobacco notes. Visit www.shaw-ross.com

5 Belvedere EXPANDS ITS FLAVOR PROFILE

WITH BLACK RASPBERRY
Belvedere Black Raspberry is the newest flavor to Belvederes
line of flavored vodka which currently includes Belvedere
5 Citrus and Orange macerations. Belvedere Black Raspberry
uses hand-harvested raspberries from Poland and blends them
with French black currants and French rose water. The fresh
fruit and flowers are macerated in Belvedere’s luxury vodka for
a minimum of one month to create a unique blend of flavors.
6 Visit www.belvedere-vodka.com

6 Carmenet Vineyards NOW PART OF

BRONCO WINES
Carmenet Vineyards is the most recent addition to the
Bronco Wine Company’s portfolio of wines. The Carmenet
wines, labeled Vintner’s Collection Reserve, include a 2008
Chardonnay, 2007 Merlot, 2007 Cabernet Sauvignon, 2008
Pinot Grigio and 2008 Pinot Noir. All five wines have a
California appellation. John Albaugh is the winemaker.
Carmenet Vineyards, Sonoma, CA, 707-265-4060
 NEW PRODUCTS & PROMOTIONS

1 1 Señor Frog’s ENTERS THE TEQUILA MARKET

Batrachian Spirits and Señor Frog’s bar and restaurant chain
are launching Señor Frog’s Tequilas. The new Tequila line
will be available in two styles: Señor Frog’s Plata ($25.99)
2 and Señor Frog’s Reposado ($29.99). Both offerings will be
available in a 750 ML format. The launch will be supported
with trade communications, a range of POS materials and,
where legal, off-and on-premise sampling.
Visit www.senorfrogstequila.com

2 Captain Morgan SERVES UP ITS OWN

LONG ISLAND ICED TEA
In a new line extension, Captain Morgan is now offering
ready-to-serve Long Island Iced Tea. The new prepackaged
cocktail is a refreshing mix made with rum, vodka, tequila,
gin and triple sec. Available in 750 ML and 1.75L (1.75L
glass & PET). Visit www.captainmorgan.com

3 Four Roses Bourbon NOW COMES IN A

BIGGER BOUQUET
3 4 Four Roses Yellow Bourbon is now available in a 1.75 L
format. Produced at its historic distillery in Lawrenceburg,
Kentucky, Four Roses Yellow Bourbon offers hints of pear
and apple on the nose with a smooth palate filled with
honey and spice. The new format bottle will be available in
select markets. Visit www.fourroses.us

4 42 Below Passion Fruit Flavored Vodka DEBUTS

ON AMERICAN MARKET
Made in New Zealand, 42 Below takes its name from the
country’s location of 42 degrees below the equator. To
produce its unique passion fruit flavor, 42 Below takes fresh
fruit and steams it, returning the “essence” into the vodka.
The result is a smooth vodka with a touch of sweetness and
aromas of tropical fruit, rose petals and Turkish Delight.
Available in 50 ML, 750 ML ($21.99) and 1L sizes.
Visit www.42below.com

6 5 Heck Estates DEBUTS PININFARINA WINES

5 Paolo Pininfarina, president and CEO of Italian design
house Pininfarina Extra, and Aaron Heck, co-owner of Heck
Estates, have joined forces to create Pininfarina Wine. The
collection will showcase a new wine region and its signature
varietal each year. For its inaugural 2005 vintage, Pininfa-
rina Wine has chosen Napa Valley and Cabernet Sauvignon.
Visit www.pininfarinawine.com

6 Woodford Reserve RELEASES 2009

KENTUCKY DERBY BOTTLE
This year Woodford Reserve chose Tom Chapman, retired
jockey turned artist, to capture the spirit of Kentucky Derby
135. Chapman’s signature adorns the neck band of the bot-
tle, and an attached tag tells his story and that of Woodford
Reserve Bourbon which has served as the official bourbon for
the Kentucky Derby for the past 11 years.
Visit www.woodfordreserve.com
 Brown-Forman
Presents 2009 Retailer of the Year Awards to ABL Members

ThisÊ year,Ê theÒ RetailerÊ ofÊ theÊ YearÓ Ê awardsÊ wereÊ presentedÊ toÊ twenty-threeÊ retailersÊ fromÊ
differentÊ statesÊ atÊ theÊ ABLÊ 2009Ê AnnualÊ Convention.Ê TheÊ RetailerÊ ofÊ theÊ YearÊ ProgramÊ hasÊ beenÊ
anÊ ABLÊ traditionÊ forÊ 22Ê consecutiveÊ years.

Ò Brown-FormanÊ andÊ RalphÊ AgueraÊ
haveÊ beenÊ steadfastÊ supportersÊ ofÊ
retailersÊ andÊ ABLÊ throughoutÊ theÊ
years.Ê IÊ amÊ gratefulÊ onceÊ againÊ thisÊ
yearÊ forÊ theirÊ sponsorshipÊ ofÊ theÊ 2009Ê
Brown-FormanÊ RetailerÊ ofÊ theÊ YearÊ
Awards.Ê TheÊ retailersÊ honoredÊ thisÊ
yearÊ deserveÊ recognitionÊ forÊ theirÊ
hardÊ workÊ andÊ dedication.Ó
Ñ Ê HarryÊ G.Ê Wiles,Ê
Ê Ê Ê Ê executiveÊ director,Ê ABLÊ Ê
Ò CongratulationsÊ toÊ theÊ 2009Ê
Brown-FormanÊ RetailersÊ ofÊ theÊ
Year.Ê Ê TheirÊ enthusiasmÊ andÊ
commitmentÊ toÊ ourÊ greatÊ industryÊ
isÊ veryÊ importantÊ andÊ weÊ areÊ proudÊ
toÊ recognizeÊ themÊ onÊ aÊ nationalÊ
levelÊ atÊ ourÊ ABLÕ sÊ SeventhÊ
AnnualÊ Convention.Ó
Ñ Ê KevinÊ OÕ Laughlin,Ê
president,Ê ABL
Ò AtÊ Brown-FormanÊ BeveragesÊ
Worldwide,Ê weÊ haveÊ foundÊ theÊ
RetailerÊ ofÊ theÊ YearÊ programÊ toÊ beÊ aÊ
greatÊ wayÊ toÊ recognizeÊ ABLÊ retailersÊ
forÊ theirÊ placeÊ ofÊ distinctionÊ inÊ theÊ
retailÊ businessÊ andÊ forÊ workÊ inÊ theirÊ
communities as influential citizens.”
Ñ Ê RalphÊ Aguera,Ê
VP,Ê tradeÊ relations,Ê
Brown-FormanÊ

Each year ABL receives nominees from state affiliates to be named “Retailer of the Year” from the
state or region. Retailers are selected by each state affiliate based on their all-around performance
andÊ forÊ involvementÊ inÊ industryÊ andÊ communityÊ activitiesÊ duringÊ theÊ precedingÊ year.Ê TheÊ winner(s)Ê
ofÊ theÊ 2009Ê Brown-Forman/ABLÊ RetailerÊ ofÊ theÊ YearÊ awardsÊ are:

Alaska Georgia Maryland FranÊ Walton

JessÊ Hepper BruceÊ Gadlin ThomasÊ Ò GooseÓ Ê KaiserÊ WildernessÊ InnÊ II
Ê PlatinumÊ Jaxx JaxÊ FineÊ WineÊ andÊ Spirits TheÊ BayÊ CafŽ Wilmington,Ê NY
Anchorage,Ê AK Cumming,Ê GA Baltimore,Ê MD
Ohio
DoranÊ PowellÊ Illinois DavidÊ Marberger MaxÊ Sorensen
ChilkootÊ CharlieÕ s BudÊ SchwarzbachÊ DunkirkÊ WineÊ &Ê SpiritsÊ MaxÕ sÊ DriveÊ Thru
Anchorage,Ê AK WineÊ DiscountÊ CenterÊ Dunkirk,Ê MD Madison,Ê OH
andÊ FamousÊ Liquors
HighlandÊ Park,Ê IL Mississippi JerryÊ Gasber
RobertÊ Klein
DinaÊ Rosetti GasberÕ sÊ FineÊ Day
BrownÊ Jug JeffÊ Vogt RosettiÕ sÊ LiquorÊ BarrelÊ St.Ê Clairsville,Ê OH
Anchorage,Ê AK JVÕ sÊ DowntownÊ BarÊ &Ê Grill BayÊ St.Ê Louis,Ê MS
Waterloo,Ê IL
Texas
California Montana MikeÊ Ellington
ScottÊ Slaga Indiana TanyaÊ Harper
AlanÊ Hanselman Samco
710Ê BeachÊ Club PioneerÊ Bar
SchnitzelbankÊ Restaurant SanÊ Angelo,Ê TX
SanÊ Diego,Ê CA CutÊ Bank,Ê MT
Jasper,Ê IN
Wisconsin
Colorado New York
RayÊ Vandivier JimÊ Seliger
DwightÊ Whitney VandivierÊ Enterprises RogerÊ Barbiero FlambeauÊ Lanes
BullfrogÊ WineÊ &Ê Spirits Indianapolis,Ê IN VillageÊ Liquor ParkÊ Falls,Ê WI
Ft.Ê Collins,Ê CO RockvilleÊ Centre,Ê NY
Massachusetts
TomÊ Barton RyanÊ Maloney DickÊ Kovach
RearÊ InnÊ Lounge JulioÕ sÊ Liquors TheÊ LiquorÊ Loft
Westminister,Ê CO Westboro,Ê MA NewÊ Hartford,Ê NY

may 2009 Hawaii Beverage guide 1

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 social Responsibility
Remaining Vigilant
By Daina Paulin
F
or most everyone spring is a time of celebration,
and for high-school and college students the coming
months are filled with a string of special occasions
including prom, spring break and graduation. In many
cases these festivities are accompanied by underage
drinking, often with fatal consequences.
In fact, more underage deaths occur during
the months of April, May and June than
in any other time of the year, according to
The Century Council. During this high-
risk season it is important for purveyors of
beverage alcohol to be especially vigilant
in their sales and service. There are several
precautions you can take to protect your
business and promote public awareness of
underage drinking.
The most obvious preventative measure
is to be attentive as to who you are selling
and serving your products to. This means
not only closely inspecting IDs, but also
paying attention to those who are with your
customers or who may be waiting outside.
In many cases minors receive their al-
cohol from the people closest to them.
According to one study conducted by The
Century Council, 65% of underage drink-
ers receive alcohol from family and friends.
Although it may be difficult to know where
your products will end up, you can still re-
mind your customers that underage drinking
is both dangerous and illegal through
the use of POS materials and your
own displays. Several sources for
in-store displays include the
Federal Trade Commission,
which has developed the “We Don’t Serve
Teens” campaign, and The Century Coun-
cil, which provides “Cops in Shops” materi-
als for retailers.
Beyond educating yourself and your
customers, your staff should also be aware of
the dangers of selling to minors. Providing
training for your entire staff is one of the best
insurance policies you can own. This may
mean simply speaking with your employees
about preventive measures or also providing
them with training programs.
One of the most popular and effective
educational courses offered is TIPS (Train-
ing for Intervention ProcedureS). TIPS
certification classes teach everything from
spotting fake IDs and learning behavioral
cues to responding to intoxicated individu-
als. The training also provides a thorough
overview of the laws and regulations for your
city and state.
Certification can prove to be beneficial
for both the establishment and the em-
ployee. “What participants walk away with
is certification for the business showing that
the owners made an effort to prevent any in-
cidents from happening, and it also pro-
tects the individual as well,” explains
Trevor Estelle, who works with Health
Communications Inc., the providers of
TIPS education.
Estelle also points to the value of
becoming involved in your community.
“Becoming a vocal advocate in your area
not only communicates that you are a re-
sponsible business in the community, it also
reinforces the importance of responsible
consumption and the dangers of underage
drinking,” an important message to send any
month of the year. n
WheRe to leaRn moRe
the Century CounCil
www.centurycouncil.org
Provides information about underage
drinking, current campaigns and free
resource materials in English and Spanish.
We Don’t Serve teenS
www.dontserveteens.gov/index.html
This site offers tips on creating a responsible
alcohol sales policy, training employees,
becoming involved in the community and
provides program materials in English
and Spanish.
national highWay traffiC
Safety aDminiStration
www.nhtsa.dot.gov/people/injury/
alcohol/Stopimpaired
Presents information, tips and promotional
material to reduce drunk driving.
tiPS (training for
intervention ProcedureS)
www.gettips.com 1-800-get-tiPS
Information on TIPS programs for licensees
and students, courses offered in your area
or online, and how to become a certified
TIPS trainer.
ameriCan Beverage liCenSeeS
www.ablusa.org/responsibility.asp
Offers information about ABL’s
integrated responsibility initiatives,
including its community, education and
legislative partnerships.
rrf (responsible retailing forum)
www.rrforum.org
The RRForum is an organization that assembles
public and private groups to identify the best
practices to prevent underage drinking and
assesses their effects. Their site provides
information about the Forum’s current projects,
conferences and public messages. The site
also presents a message board where retailers
can share ideas, read announcements and
establish relationships.
 .“ I wanted to enjoy my favorite beverage directly from the
bottle – Why bother with the whole flute thing,” said Patrick.

KARMA Fine Beverages: Launched in September 2007, KARMA Fine are carefully selected from Central California vineyards and possess intense
Beverages produces KARMA California Brut, an innovative, ready-to-drink, aromas with subtle hints of melon and pear. With exclusive distribution
187 ml single serving of sparkling wine. The glass bottle, fashioned to at only the trendiest nightclubs, hot spots and lounges, KARMA retails
resemble a champagne flute, with a wide screw-off cap, allows for individually for $6.99 or in 4-packs, $27.96. For more information about
convenient sips and a hip new way to drink casually, like any other beer KARMA, visit www.karmabeverages.com or call 877-KARMA-07.
or cocktail. Described as “clean, crisp and dry” -- the grapes of KARMA
KARMA CAlifoRniA BRut: foundeR & Ceo of KARMA fine BeveRAges make KARMA the most desirable new
• KARMA, the only single-serve Patrick Wilson alcoholic beverage on the market.“ For me,
sparkling wine designed to be Patrick Wilson always relished a fine KARMA had to be stylish, sexy and have
enjoyed directly from the glass wine; more particularly an outstanding
bottle – no champagne flute or straw a comfortable opening to drink from,” said
champagne or sparkling wine. It wasn’t
needed. until a few years ago, however, that he Patrick.
• Perfect for spring picnics (special decided to manufacture his own delicious Patrick always preferred a glass of
glass keeps it cooler, longer), libation and embark on a new and exciting champagne and wanted to show others
wedding toasts (no need to rent career. After 12 years in the sales and
expensive champagne flutes), or that a glass of bubbly can be enjoyed in any
distribution industry, Patrick truly needed
enjoying anytime – people keep 6 to make a change. situation, not only for special occasions.
packs of beer in the fridge, why not A Solana Beach, California native Throughout the design phase of KARMA,
keep a 4 pack of KARMA? and now residing in the neighboring town Patrick witnessed other sparkling wine
• Twist-off cap so you don’t have to of Cardiff-by-the-Sea, Patrick obtained
struggle with a cork. and champagne producers make attempts
a BA in Business from University of San
• Mix up bellinis right in the bottle – Diego. Initially, Patrick’s intentions had at the same common vision. Although
take a sip and then pour in orange him heading toward law school; instead he applauds their innovative attempts of
juice, peach puree, even fresh he decided to take his chances at a sales offering sparkling wine in a can, including
raspberries. position in the nutrition industry serving
• Founded by San Diego native, a straw with their 187ml or attaching a
beverage, food and vitamin manufacturers.
Patrick Wilson, who believes that In 2002, as Patrick attempted to relax funnel to the bottle closure, he feels they
everyday is a celebration and on another long, business flight back home never truly fulfilled the ready-to-drink
champagne isn’t just for special to San Diego, he requested a serving of
(RTD) concept. Therefore, Patrick put
occasions. champagne. After being served a flute of
• Taste: clean, crisp and moderately champagne, Patrick was struck with the his all into creating KARMA.
dry; with subtle hints of melon and idea to create a single serving glass design At 34, when he’s not busy pioneering
pear that would encourage others to drink the luxury wine market or directing his
• Each bottle contains a glass and a champagne and sparkling wine casually
own real estate development company
half of sparkling wine with only 160 like any other beer or cocktail.“ I wanted
calories. to enjoy my favorite beverage directly from Cardiff Estate Designs, Patrick can be
• KARMA is served on all Virgin the bottle – Why bother with the whole found playing golf, walking his dog Ruby,
America flights – toast in the sky! flute thing,” said Patrick. trying new restaurants, and spending
• Price: $6.99 a bottle or $28 for a After several years of research and
time with his wife, Paige and their three
four-pack development, Patrick left his sales job
• Available: www.karmabeverages. in 2007 and began producing KARMA beautiful children.
com – never loosing sight of his goal to
may 2009 Hawaii Beverage guide 3
 ABL conference coverAge

Coming Together in
Challenging Times
The seventh annual ABL convention reminds
retailers of the importance of collaboration and
2009 ABL Officers (L-R): vice president Chuck Ferrar;
communication in good times and in bad. treasurer Jane Springer; vice president Mel Gitler;
president David Jabour; vice president Warren Scheidt;
By Daina Paulin and vice president Skip Boise

T
his year the American Beverage
Licensees welcomed a record num-
ber of ABL members and industry
professionals to its seventh annual conven-
tion in Las Vegas, Nevada. The three-day
event, held in early March, was jam-packed
with seminars, panel discussions and a host
of social events, providing a forum for retail-
ers to discuss common problems and collec-
tive solutions.
“This year’s convention proved to be a
great opportunity for retailers to exchange
information and share their perspective
with CEOs and high-level alcohol industry
executives,” said Susan Day Duffy, ABL’s di-
rector of operations and trade relations
Many of these industry executives and
industry leaders led a series of presentations
focusing on current challenges for retail-
ers and the industry as a whole. Following
the convention’s theme, ‘Leveraging Your
Strengths in Today’s Economy,’ many speak-
ers focused on how to move forward even
during challenging times.
Commenting on the current economic
climate, John McDonnell, chief operat-
ing officer/executive vice president for the
Patrón Spirits Company said, “Let’s face it.
With the economy the way it is, there seems
to be fewer opportunities these days. How-
ever, our industry is old enough to have sur-
vived many hard times before.”
Also speaking on the economy, Jeff
Becker, president of the Beer Institute, re-
inforced the necessity of a united front:
“It’s particularly important in today’s envi-
ronment that the industry be unified. It’s
very important that we understand what is
going on with each of our respective [indus-
try] organizations.”
Craig Wolf, president & CEO of Wine &
Spirits Wholesalers of America, highlighted
the importance of
collaboration when
responding to out-
side criticism. “How
we present our-
selves and our argu-
ments matters,” he
said. “We have to
maintain credibility (L-R): Dr. Peter Cressy, president and CEO of the Distilled Spirits Council
with those who have of the US; Craig Wolf, president & CEO of Wine & Spirits Wholesalers of
the power to act in America; John McDonnell, chief operating officer/executive vice president
for the Patrón Spirits Company
ways detrimental to
our interests.”
Focusing on other industry issues, Dr.
Peter Cressy, president and CEO of the Dis-
tilled Spirits Council of the United States
(DISCUS), drew attention to the ongoing
threats of tax increases and the importance
of collaboration. “We are at a point where
we need to avoid the perfect storm,” he as-
serted. “The perfect storm is municipal,
state and federal taxes all getting piled on
top of one another. When we get a tax in
your state, and we get together a hospitality
coalition, we can pull together to get a lot of
grassroots support.”
The Beverage Network showed its sup-
port during the conference by hosting an
ABL board of directors & trade press break-
fast. Nearly every publisher of the thirty-
three member publications of Beverage
Media’s Beverage Network were on hand for
the event. Mr. Slone, the Beverage Network
chairman, remarked about the wonderful
opportunity that the breakfast provided for
the publishers and ABL members to discuss
ways in which the publications could better
serve retailers. Slone furthered this dialogue
by leading a collaborative discussion with
an off-premise panel, providing retailers
with specific ideas and strategies to promote
their business. This discussion was coupled
with an on-premise discussion moderated by
former ABL president, Kevin O’Laughlin.
The conference also took time to honor
industry veterans Ralph Aguera, this year’s
Top Shelf Award recipient, and the former
executive director of the Metropolitan
Package Store Association, Bill McDevitt,
who recently passed on. To honor McDe-
vitt, his friend and fellow ABL board direc-
tor Frank Anzalotti of the Massachusetts
Package Stores Association offered a brief
eulogy before reading Bill’s last Final Night
Banquet benediction.
Closing out the conference, the ABL
announced its incoming leadership. David
Jabour, the CEO and co-owner of Austin,
Texas-based Twin Liquors, will lead this
year as ABL’s 4th president. Jabour will be
supported by a newly-elected slate of ABL
officers that includes VP Chuck Ferrar, MD;
VP Melvin Gitler, NJ; VP Warren Scheidt,
IN; VP Skip Boise, NY and Bob Sprenger,
WI who will serve as at-large members to
the executive committee. n
For more coverage of the seventh annual
ABL convention, or to learn about next
year’s convention, visit www.ablusa.org.

4 Hawaii Beverage guide may 2009

 nabca conference
Bridging the Gap
By Daina Paulin
B
efore the NABCA’s 72nd annual conference,
Doug Fox reflects back on what he has learned
from his past year as chairman, what challenges
remain and what he hopes members will take away
from this year’s event.
With his opening speech at last year’s NAB-
CA conference, incoming chairman Doug
Fox set the tone for a new spirit of collabo-
ration for members of the Association. He
chose ‘Building Bridges’ to be the theme for
the year and called for members to reach out
to the entire alcohol beverage community by
forming new relationships.
“When I first came up with ‘Building
Bridges,’ my concept was that we would at-
tempt to improve communication with all
the players involved with the spirits industry,
including members of government and pub-
lic health- those are our partners. I wanted
to visit headquarters and speak with industry
members to build stronger relationships and
to understand their needs,” Fox explains.
These efforts have been well met. By the
end of his year as chairman, Fox and other
NABCA chair members will have visited 14
corporate headquarters. For Fox, visiting a
company’s center of operations is both edu-
cational and symbolic. “Since we ask mem-
bers of the beverage alcohol industry to come
to our meetings, I think it’s appropriate that
NABCA go to their homes to get a better
understanding of their issues and concerns.”
Added Value
Of course these educational visits have not
been limited to board members. Fox prides
himself on making sure that a wide range
of members have the opportunity to learn
more about the products they sell. Recent-
ly a group of control state administrators,
warehouse managers and buyers traveled to
6 Hawaii Beverage guide may 2009
NABCA’s Doug Fox
Kentucky to visit the Sazerac and Maker’s
Mark distilleries. Not only were the visitors
able to see how bourbon is produced, but also
how it is bottled and marketed. Fox explains
that these visits are priceless when increas-
ing members’ knowledge of the products on
their shelves.
Gaining Perspective
Beyond building new relationships within
the beverage alcohol industry, the NABCA
has placed an emphasis on strengthening its
ties with public health groups, continuing
its efforts to promote social responsibility.
One successful example is the ongoing work
of the health advisory committee, a panel
comprised of individuals and organizations
who study issues related to alcohol abuse.
These discussions have drawn attention to
controversial policies and products in the
industry and have fostered dialogue about
current alcohol legislation.
Reinforcing these discussions are several
ongoing projects such as the Association’s
annotated bibliography of research and its
series of legislative updates. The bibliography,
created under past chairman Ed Schmidt,
is a collection of issues and subjects related
to alcohol. The legislative updates, which
are revised periodically, track each state’s
current alcohol legislation, allowing mem-
bers to follow political developments in
their state and across the country. Informa-
tion on the annotated bibliography and
the legislative updates can be found on the
association’s website, www.nabca.org.
The 27th Annual Conference
This year’s annual conference, being held in
Phoenix on May 13th-17th, will also follow the
theme of ‘Building Bridges,’ welcoming guest
speakers from in and outside of the industry
while also promoting dialogue between mem-
bers. “The idea is to provide a venue where
control state figures can interact with their
business partners with the expectation that
we can all learn from each other and bring
something positive back for our prospective
jurisdictions,” Fox explains.
In addition to offering seminars focus-
ing on legislation, education and social re-
sponsibility, this year’s conference will also
welcome a group of keynote speakers from
outside the industry. Specialists from a wide
range of fields will include Washington Post
columnist George Will, who will speak about
today’s political environment; personal fi-
nance guru Jane Bryant Quinn, who will lead
a discussion on managing finances in today’s
economy; and baseball stars Johnny Bench
and Joe Morgan, who are leading a project to
bring baseball back into inner cities, “build-
ing bridges of their own,” adds Fox.
Of course the NABCA conference also
represents a changing of the guard. This year
the torch will be passed to Shauna Helfert
from Montana. What advice does Fox have
for his successor?
“Look to your predecessors. I have
learned a great deal from the chairmen that
came before me. I know Shauna will be suc-
cessful and I hope she is able to build on the
Association’s past achievements.” n
 s h opping netw ork

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may 2009 Hawaii Beverage guide 7

 at the bar by robert Plotkin
Drams of Eire —
The IrIsh Boom ConTInues
W
hile bourbon and Scotch get more
press, Irish whiskeys have quietly
become the fastest growing, barrel-
aged spirit in America. According to Adams
Liquor Handbook, sales of the classy import
continued their climb up the charts growing
at a blistering 18.4% in 2008, this compared
to ostensibly flat growth for Scotch (1.6%) and
Canadian (0.3%) experienced last year. So
what’s the attraction?
It may be no more complicated than Irish
whiskeys are exceptionally easy to drink.
They’re accessible, highly aromatic and loaded
with palate pleasing flavors. Equally tempting,
years of steadily increasing popularity hasn’t
significantly driven up their price making them
relative bargains. For a category long existing
with nary a pulse, these are heady days.
There was a time when Irish whiskey ruled
supreme. By the end of the nineteenth century,
there were over 160 active distilleries in the
country producing 400 brands of Irish whiskey.
It was exported to every port of call in Europe,
the British Empire and America, exceeding the
worldwide sales of all other types of whiskey
combined. It had become the world’s spirit of
choice.
Two historical events brought the Irish
whiskey industry to its knees. The first was the
1916 Irish War of Independence against Great
Britain. In retaliation, England level a trade
embargo with Ireland, which denied distillers
access to markets throughout the British
Empire. Then in 1919 came the American
Prohibition and overnight Irish whiskey’s
largest consumer base effectively vanished. The
cumulative effect on the Irish economy was
devastating.
During the same time, Scotch whisky
distillers were thriving. Unaffected by the
British embargo, exports of Scotch skyrocketed
and truckloads of whisky found their way
across the Canadian border and into American
speakeasies. Scotch soon became this country’s
whisky of choice, a distinction that it hasn’t yet
relinquished.
There are several telling differences
between Irish and Scotch whiskies. Unlike
Scotch, Irish whiskey is distilled from both
malted and unmalted barley. The malt used in
the distillation is dried in closed kilns, rather
than over peat fires as is the traditional practice
in Scotland. As a result most Irish whiskeys lack
the peaty smokiness of Scotch. Irish producers
also triple-distill their whiskey and prefer to
develop its character in the vat, rather than
post-distillation blending.
Ireland’s standards of quality are such
that there is no such thing as a mediocre Irish
8 Hawaii Beverage guide may 2009
whiskey. In a marketplace where demand for
super-premium spirits is soaring, Irish whiskeys
are hot commodities. The strategy is clear, give
the people what they want and order more bar
stools.
Here’s a brief look at the category’s franchise
players.
• Black Bush — Created in 1934 by the
master distiller at the Bushmills Distillery,
the inimitable whiskey is a blend comprised
principally of malted barley whiskeys triple-
distilled in copper pot stills. Most are aged up to
nine years largely in Oloroso sherry oak casks.
Black Bush is a full-bodied beauty with a sherry
influenced nose and a rich, malty palate. Its
silky body makes Black Bush a highly accessible
whiskey, an ideal entrée to the category.
• Bushmills 16-Year Old Single
Malt — This highly revered single malt is a
blend of whiskies matured a minimum of 16
years in three different types of wood—ex-
bourbon barrels, Port pipes and Oloroso sherry
casks. Each wood contributes a distinctive
character to the glorious finished product. It
has a voluminous bouquet and a tantalizing,
somewhat fruity palate. The finish is long and
flavorful with delicate Port notes.
• Connemara Single Malt — Produced
at the renowned Cooley Distillery in Dundalk,
this award-winning single malt is distilled in a
traditional pot still using malted barley dried
over a peat fire. The peat imbues Connemara
with an intriguing smoky edge and flavor. It’s
a glorious malt reminiscent of the whiskies of
Islay.
• Jameson 12-Year — John Jameson has
been distilling whiskey since 1780 and their
accumulated expertise is immediately evident
in this 12-year old gem. It’s a blend of malted
and unmalted barley whiskeys aged in ex-
bourbon barrels and Oloroso sherry casks. The
sherry-finished whiskeys in the blend give it a
slightly sweet, fruity and nutty palate.
• Jameson 18-Year — A stunning
accomplishment that pays homage to the
Jameson Distillery’s centuries old preference for
aging whiskeys in Oloroso sherry casks. After
maturing a minimum of 18-years in the sherry
wood, the whiskey is finished for six-months
in American oak. It has a wafting, sherry-
influenced bouquet and a broad palate with
nutty, spicy notes. An exquisite whiskey of great
substance and style.
• Knappogue Castle 1995 Single Malt
— The current vintage of this celebrated
single malt is the most robust and flavorful to
date. The 12-year old, pot-distilled whiskey is
generously aromatic and loaded with citrusy,
malty and honeyed notes. The finish is
lingering and eminently satisfying. Knappogue
Castle is an exceptional buy at twice the price.
• Michael Collins Single Malt
— Produced at the Cooley Distillery, this
marvelous malt is distilled in small batches
from 100% peated barley malt and matured in
ex-bourbon barrels between 8 to 12 years. It has
a brilliant bouquet and a dry, appetizing palate
with succulent fruit notes. The malt finishes
long and silky smooth.
• Midleton Very Rare — The highly
esteemed Midleton Very Rare is a vintage-
dated blend comprised of pot-distilled whiskies
made from both malted and unmalted barley
and matured up to 25 years in American oak
barrels. Only a scant 50 casks are bottled each
year. Midleton VR has a luxurious pot-still
character with a silky texture and mesmerizing
array of flavors.
• Power — In a country known for their
abiding appreciation of whiskey, Power’s
remains the best-selling brand in Ireland. It’s an
elegant blend comprised of approximately 70%
pot still whiskies and no malt used in the blend.
Founded in 1791, Power’s was the first to market
their whiskey in bottles.
• Redbreast Pure Pot Still — This
prestigious whiskey is crafted in heavy copper
pot stills from malted barley and spring water
and then barrel aged for a minimum of 12-years.
The whiskey is complex, delightfully assertive
and smooth as satin. It has a bouquet laced with
malt and fruit aromas and a palate brimming
with the flavors of honey, spice and sherry.
• Tullamore Dew — Created in 1829,
Tullamore Dew is triple-distilled in pot stills
at the Midleton Distillery in Cork and aged
for a minimum of three years in American oak
barrels and ex-Sherry casks. It has a semi-sweet,
fruity bouquet, a light body with a dry, woody
palate with a caramel finish. Tullamore Dew is
a premium dram at a value price.
• Tyrconnell Single Malt — The brand
dates back to 1762 and is now distilled at the
Cooley Distillery, Tyrconnell is a flawless
whiskey with a full body, malty bouquet and a
slightly sweet flavor. It has a long, marvelously
dry finish. Tyrconnell Single Malt compares
quite favorably with the single malts of the
Speyside.
Robert Plotkin is a judge at the san francisco World
spirits Competition and has recently authored his 16th
book, secrets Revealed of America’s greatest Cocktails.
He can be reached at www.BarMedia.com or by e-mail
at robert@barmedia.com. Copyright 2008 BarMedia
SiDE Bar 1: Lot No. 40 — Pot-distilled from small grains We are now accepting
and malted rye, and aged in re-charred
Mastering the irish Coffee American oak barrels, Lot No. 40 is a big,
major credit cards...
One of the best reasons to open a bottle of
whiskey is the Irish Coffee. As the story goes
powerful whisky with an assertiveness that On Line @
heretofore has been unseen from Canadian
on a particularly cold evening in 1952, the whiskies. hawaiibevguide.com
chef at the Shannon airport restaurant laced • Forty Creek Three Grain — A
his coffee with a healthy dram of whiskey, a captivating blend of malted rye, malted barley
spot of sugar and a layer of whipped cream. and corn whiskies, each pot-distilled and aged
The combination was pronounced utterly 8-years in bourbon barrels and sherry casks.
delicious. The drink soon became a specialty The varietal grains contribute individually to
of the airport’s bar and took on a life of its ownthe whisky’s distinctive, complex character.
after that.
The same year, a columnist and travel SiDE Bar 3:
writer for the San Francisco Chronicle passed
through Shannon on his way home. He sampled new Age Scotches
several of the coffees and was immediately Scotch enthusiasts are different than your
smitten. Word of the Shannon airport’s coffee average spirits drinker.
made its way to the Driven by the sense
Buena Vista Café on of discovery they
Fisherman’s Wharf. thrive on sampling
The drink became an new expressions
immediate hit and has “So what’s the attraction? and unconventional
been ever since. bottlings. Scotch
Despite its It may be no more distillers appreciate
simplicity the appeal the compelling
of the Irish Coffee is desire because it’s
nearly universal. It’s complicated than Irish the same force
prepared by lacing driving them. Those
freshly brewed coffee whiskeys are exceptionally in the business know
with a splash of simple that when it comes
syrup, a measure of to marketing Scotch
Irish whiskey and a easy to drink. intrigue sells.—RP
layer of frothed milk • The Macallan
or whipped cream. They’re accessible, highly Fine Oak —
For sport try the Irish An innovative
Coffee Royale. It departure from The
features an additional aromatic and loaded with Macallan house
shot of Kahlúa. style, the whiskies in
Another version palate pleasing flavors. .” the series all contain
includes Bailey’s Irish a percentage of malts
Cream and a touch
RobeRt Plotkin aged in ex-bourbon
of Irish Mist or Celtic barrels and bottled
Crossing.—RP at 12-years, 15-years
and 21-years in age.
SiDE Bar 2: • Auchentoshan
Canadian Whiskies Diversify Three Wood — This sublime, distinctively
Few whiskies are as smooth, mellow and flavorful Lowland malt is finished in three
eminently drinkable as those distilled in different types of oak—American bourbon
Canada. Until recently, all Canadian whiskies barrels, Oloroso sherry butts and Pedro
were made from blends of cereal grains— Ximenez sherry casks.
corn, barley, wheat, and rye—and aged for a • Glenfiddich Solera Reserve — A
minimum of three years. The exciting news brilliantly flavorful malt aged 15-years by
is that this once staid and ultra-conservative a system modeled after Spanish Soleras.
category is undergoing a blast of new brand Three different types of wood are used in
development. These new breed Canadians are production—used bourbon barrels, sherry
definitely worth sampling. —RP
We have now made
butts and new oak casks.
• Crown Royal Special Reserve — • The Glenlivet French Oak Reserve — it easier for you to
Produced in limited quantity, this impeccable The single malt is aged 15-years in ex-bourbon
whisky is a blend of rare, well-aged malt and barrels and then a portion is finished in new,
keep up with what’s
grain whiskies. The Special Reserve has a rich, Limousin oak barrels. While still representative new and happening in
spicy flavor and an expansive, long-lasting of the Glenlivet style, the French oak finishing
finish.
Hawaii's liquor trade.
adds some welcome spice.
• Pike Creek — A small batch whisky • Isle of Jura Superstition — From the
made from a blend of grain whiskies, Pike island’s lone distillery comes its most daring
Creek is finished in Cockburn Port pipes. expression yet, Superstition, a blend of robust, For further information
The wine lends the whisky a sweet, fruity peaty whiskies and traditionally finished call us at the
dimension that is most unexpected. malts. Hawaii Beverage Guide
(808) 591-0049
may 2009 Hawaii Beverage guide 9
 SPIrItSCOPe
by Duncan h. Cameron©
Store Wars... When NY Governor Paterson
unleashed a proposal to radically change the
beverage alcohol retail landscape by allowing wine
to be sold in grocery stores, he lit a fuse which will
keep burning even now that his plan has been
shelved. Liquor stores in New York have always
been very tightly restricted in what they can sell.
There is almost nothing there a person under
21 can buy. That makes enforcing and obeying
the minimum age law a lot easier. Kids generally
have no business being in a New York liquor store.
Wine and spirits have been the exclusive domain
of the liquor stores in New York. For some reason,
grocery stores could sell beer, but nothing stronger.
Governor Paterson realized that the “simple” step
of allowing grocery stores to sell wine would hugely
expand the number of wine outlets and almost
certainly give a nice boost to state revenues. But
he did not have even a bone in his plan to toss to
all the family owned liquor stores who would have
one of the two legs they stood on kicked out from
under them.
Battles lines were quickly drawn. This was a nice
opportunity for grocery stores – but life and death
for the liquor stores. As a general rule, this column
favors liberal and equal retail opportunities for all
forms of beverage alcohol. However, changing the
rules overnight in a way that seriously hurts people
who have done nothing wrong is not the way to
grow this industry. NY liquor stores fought hard
and appear to have won this round. The wine in
grocery stores plan is out of the Governor’s budget.
The battle created some bad feelings between
industry members which may last for some time to
come.
The outcome proves the value of strong
associations who represent industry members at all
levels and coordinate response to serious threats.
You can’t build an army overnight. Wherever you
are, learn from the New York example. Join and
support your local and national trade association!
Of course, reality always plays a role. While the
wine in grocery stores plan was blocked, NY is
planning on big increases in the excise tax on beer
(27%) and wine (58%).
Going Soft... Are soft drink sales an early indicator
of our economic future? You may be surprised to
learn that the volume of soft drinks sold in the U.S.
began dropping way back in 2005! According to
Beverage Digest, sales dropped slightly in 2005 and
2006, and then accelerated the trend by dropping
2.1 percent in 2007 and 3 percent in 2008. Price
increases and the strength of higher cost energy
drinks helped keep the industry green in terms of
sales dollars during the period.
10 Hawaii Beverage guide may 2009
Shot & a trim … Guess I use the wrong barber. It ID Faker… State officials have charged a University
seems that in Louisiana (and elsewhere?) barbers
and hair salons sometimes like to offer some
strong liquid refreshment to clients. Apparently,
authorities in Louisiana have been cracking down
on the practice of dispensing alcohol without
a license in establishments where minors are
frequently present. To the rescue comes Rep. Jerry
Gisclair, who has introduced legislation to allow
properly licensed cosmetologists to give one beer,
one generous shot of liquor (2 ounces) or two 5
ounce glasses of wine to customers who are of legal
age. We love amenities everywhere we go – but I
suspect that more places dispensing free drinks is
not on many lists of needed reforms in our society.
Let’s tackle the important stuff first.
axe the tax… English pubs are on the endangered
species list since double digit tax increases on
beer, wine and spirits last year. About 2,000 pubs
have gone out of business since then and those
remaining are fighting back. They’ve managed
to get about 1/3 of the Members of Parliament to
sign a Parliamentary Motion to ‘Save the Great
British Pub’ by making sure there are no new taxes
this year and maybe even rolling back last year’s
increase.
Cheer from beer… Jeff Becker, president of the
Beer Institute (BI), recently announced new beer
industry economic impact data at a joint Legislative
Conference in Washington, DC held with the
National Beer Wholesalers Association (NBWA).
According to Becker, America’s beer industry
generates $198 billion for the U.S. economy and
employs nearly 1.9 million people directly and
indirectly. The industry pays $62 billion in wages
and benefits to its employees. It would be great if
someone could develop similar numbers for the
wine and spirits segments of the industry so that
a true overall picture could be developed. I’ll bet
somebody already has those numbers. Who will
pull them together for the common good?
I’ve always believed that the public deserves a
clear understanding of the benefits of our system
of alcohol beverage regulation and taxation. If
Prohibition or anything like it ever returns, there
will be no survivors. The entire beverage alcohol
industry needs to pool at least some of their efforts
towards building understanding and support for
what has been achieved since Prohibition was
repealed. Sure, the brands and the categories
will always be fighting it out for their share of the
consumer dollar. But we need wise leaders who can
rise above the daily competition and make sure
the public confidence on which all we do depends,
remains strong.
of New Hampshire graduate student with operating
a sophisticated false identification operation out of
his off-campus residence, the Portsmouth Herald
reported recently.
Matthew Kramer, 22, of Durham, was
arrested on a warrant for a class B felony charge
of manufacturing/sale/possession of false
identification, according to the state Liquor
Enforcement office. The charge is punishable by
prison time, said Major Todd Feyrer.
Feyrer said Kramer’s arrest followed a month-long
investigation by the State Liquor Commission’s
Bureau of Enforcement, “after a recent spike in the
number of false IDs confiscated in the Durham
area.”
Police agencies searched Kramer’s residence
on March 20 and seized eleven false N.H. driver’s
licenses, a desktop computer, a flash drive, a
scanner/printer, laminating machine, bar code
encoders and scanners, ID card stock, lamination
stock and other items related to manufacturing the
false IDs.
Kramer’s identification operation was “absolutely”
sophisticated, said Feyrer.
Is this Kosher?… A new kosher tequila is being
launched in time for Cinco de Mayo. Martin
Silver, president of New York-based Star Industries,
says Agave 99 will be on the market in time for the
holiday that celebrates Mexico’s defeat of French
forces on May 5, 1862. Silver says he wants to
satisfy the craze for high-end tequila with one that
observant Jews can drink.
Silver says a half million cases of the 99-proof
kosher tequila are being produced at a Mexican
plant using methods certified by a rabbi. It will
retail for $41.95 a bottle.
The product launch - with Mexican songs sung
in both Yiddish and Spanish - is set for May 5.
red Is Sexy?… Red wine increases the female
libido, according to a study carried out by the
Santa Maria Nuova Hospital in Florence, Italy.
The study investigated 789 Italian women aged
between 18 and 50. Drinking red wine apparently
not only helps to release inhibitions, but also has a
direct effect on sexual activity. Women who drink
one to two glasses of wine a day were found to be
more sexually active than those who abstain. Dark
chocolate, which is rich in antioxidants, has a
similarly positive effect on the female libido. Just
thought you’d like to know. ■
Duncan H. Cameron has been writing for and about the spirits
industry since 1971. Send questions or comments to P.O. Box
8420, Fredericksburg, VA 22404.
 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

DATEBOOK! - May 2009

A Calendar of Promotable Events for Your On- or Off-Premise Business.
CELEBRATE MAY!
May has been recognized as NATIONAL TAVERN MONTH for nearly 60 years.
It is a good time to remind everyone that taverns have been a staple of business,
socializing and leisure since the earliest years of the United States. Taverns today May Day, 1 KY Derby, 2
share many of the same features that their colonial counterparts pioneered. They Lei Day (in Hawaii), 1611-King
remain favorite places to stop in for a meal and a drink, enjoy performing artists, catch Law Day, Loyalty James Bible
Day, 1967-Elvis published, *1904-
up on local news with friends and acquaintances, and perhaps even watch a ballgame. marries Priscilla, Bing Crosby, *1949-
All bev/al retailers can join in celebrating a host of well and not-so-well known *1939-Judy Collins, Larry Gatlin, *1975-
birthdays & occasions in May including: Bike Month, Mental Health Month, National *1967-Tim McGraw. David Beckham.
Barbecue Month, Hamburger Month, National Egg Month, Older Americans Month,
Better Sleep Month (check your mattress), Correct Posture Month, and:
*1919-Pete 3 1494- 4 Cinco de Mayo, 5 Nurses’ Day, 6 National Day 7 World Red 8 Full Moon, 9
Seeger, *1920- Columbus National Teacher’s *1931-Willie Mays, of Prayer, 1945- Cross Day, *1884- *1949-Billy Joel,
Sugar Ray discovers Jamaica, Day, Children’s Day *1895-Rudolph German surrender, Harry S. Truman *1946-Candice
Robinson, *1936- *1929-Audrey (Japan & Korea), Valentino, *1945-Bob *1840-Peter I. (32nd Pres.), *1940- Bergen, *1918-Mike
Englebert Hepburn, *1942- 1904- Cy Young Seger, *1947-George Tchaikovsky, *1901- Rick Nelson, *1926- Wallace.
Humperdinck, *1933- Tammy Wynette, pitches 1st “perfect” Clooney, *1953-Tony Gary Cooper, *1932- Don Rickles, *1975-
James Brown, *1959-Randy Travis. game, *1914-Tyrone Blair. Sen. Pete Domenici Enrique Iglesias.
*1937-Frankie Valli. Power. (R-NM), *1933-
Johnny Unitas.

Mother’s Day, 10 1858- 11 *1820- 12 Receptionists 13 *1936- 14 Peace Officers 15 Safe Boating 16
Police Week Minnesota is the Florence Day, *1914-Joe Bobby Darin, Memorial Day, Week starts,
starts,1869-Golden 32nd state, *1888- Nightingale, *1907- Louis, *1943- *1686-Gabriel Daniel 1940-1st nylons sold 1929-1st Oscars
Spike gives USA Irving Berlin,*1904- Katherine Hepburn, Mary Wells, *1950- Farenheit in America, *1937- ceremony, *1905-
east-west rail link, Salvador Dali, *1925-Yogi Berra, Peter Gabriel, *1951- (thermometer man), Trini Lopez, *1953- Henry Fonda, *1919-
*1899-Fred Astaire, *1894-Martha *1929-Burt Stevie Wonder, *1944-George George Brett. Liberace, *1952-
*1960-Bono (U2), Graham Bacharach, *1937- *1964-Darius Rucker. Lucas, *1969-Cate Pierce Brosnan,
*1936-Gary Owens (choreographer). George Carlin. Blanchett. *1966-Janet Jackson.
(announcer).

Armed Forces 17 1980-Mount 18 Victoria Day 19 1927- 20 National 21 1992-Johnny 22 *1933-Joan 23

Day, 1792- St. Helens blew (Canada), 1906- Lindbergh starts Waitstaff Day, Carson hosts his Collins, *1883-
NY Stock Exchange its top, *1897-Frank Boy’s Club founded, Atlantic solo, *1946- 1945-Bogart last “Tonight” show, Douglas Fairbanks,
formed, 1875-1st KY Capra, *1920-Pope *1952-Grace Jones, Cher, *1908-Jimmy marries Bacall, 1891-Thomas *1954-Marvin Hagler,
Derby, *1956-Sugar John Paul II, *1937- *1925-Malcolm X, Stewart, *1959- *1917-Raymond Burr, Edison shows 1st *1961-Drew Carey,
Ray Leonard, *1955- Brooks Robinson, *1935-David Bronson Pinchot. *1949 (Senator?) Al movie, *1970-Naomi *1974-Jewel.
Debra Winger, *1946-Reggie Hartman. Franken, *1952-Mr. T. Campbell.
*1972-Mia Hamm Jackson.
(soccer).

Indy 500, 24 Memorial 25 *1886-Al 26 *1837-James 27 *1947- 28 1848- 29 *1909-Benny 30

1935-1st night Day, Missing Jolson, *1907- Butler “Wild Bill” Sondra Locke, Wisconsin joins Goodman,
pro baseball game, Children Day, 1935- John Wayne, *1948- Hickok, *1923-Henry *1944-Gladys Knight Union, *1903- Bob *1940-Gale Sayers,
1883-Brooklyn Babe Ruth’s last Stevie Nicks, *1949- Kissinger, *1936- & Rudolph Giuliani, Hope, *1736-Patrick *1964-Wynonna
Bridge opens, *1938- home run (#714), Hank Williams, Jr., Louis Gossett, Jr., *1908-Ian Fleming. Henry, *1917-John Judd.
Tommy Chong, *1975-Lauryn Hill, *1951-Sally Ride *1944-Sen. Chris F. Kennedy (35th
*1941-Bob Dylan, *1878-Bill “Bojangles” (astronaut), *1964- Dodd (D-CT) Pres.), *1958-
*1946-Priscilla Robinson, *1963- Lenny Kravitz. Annette Bening.
Presley. Mike Myers.

1678-Lady 31
Godiva’s ride,
*1819-Walt Whitman,
*1943-Joe Namath,
*1930-Clint
Eastwood, *1965-
Brooke Shields.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

may 2009 Hawaii Beverage guide 11

 Brand Profile

Three Cheers
for the Reds, Whites and Green
Ferrari-Carano stays successful beyond its great
American wines, putting more emphasis on
environmentally sound practices and providing
superb value for trade and consumers.

By Elyse Glickman

W
hile Ferrari-Carano has been
a market leader for more than
twenty years, and is always de-
veloping exciting new wines to maintain
their niche in California wine production,
one thing that is not new to founders Don
and Rhonda Carano is their green approach
to winemaking, from the fields to the table.
Though winemaking has generally been a
“green” production process in many respects,
the Caranos and their team have always
made it a point to take care of the earth.
“Long before the public became tuned
in with such issues as global warming,
Ferrari-Carano has practiced sustain-
able farming techniques, from vineyard to
bottle,” says Rhonda Carano. “We believe
working hand-in-hand with nature enhanc-
es the quality of the fruit. For this reason the
winery gives back to the land in many ways,
such as ensuring natural crop nutrition by
recycling organic matter for use as mulch in
the vineyards, planting cover crops and in-
tergrating desirable plants and animals.”
Though the balance between
on- and off-premise sales is shift-
ing, the Caranos point out there
are ways to create excitement for
their new releases, as well as ways
on-and off-premise accounts may
help their customers find joy in re-
discovering classic reds and whites
with fresh new twists. The new
promotions and forthcoming re-
leases reflect their preparedness for
those shifts.
“Some of our more recent
promotions and campaigns reflect people’s
desire to stay closer and entertain more at
home,” Rhonda Carano points out. “We are
focusing on Ferrari-Carano’s longevity in the
market, emphasizing quality and value com-
bined. Recent Ferrari-Carano ad headlines
Don and Rhonda Carano
Ferrari-Carano’s Baby Doll sheep munch on the green grass and weeds
below the grapevines, turning them into natural fertilizer.
have included, ‘A Tradition of Excellence
Time and Time Again,’ ‘Fall In Love Again
and Again’ and a ‘Tried & True Friend’ phi-
losophy in our marketing efforts.”
“Ferrari-Carano is a consistent, famil-
iar face that has always provided quality
and value in every bottle of wine, at every
price point,” concurs Don Carano. “With
a diverse portfolio of wines to choose from,
we are proud to be able to offer high-quality
wines for every budget and every palate,
while being respectful of the land for future
generations.”
Among this year’s new releases, the 2007
Ferrari-Carano Tre Terre Chardonnay from
Russian River Valley is full-bodied and rich
with a delicious fruit component. The 2006
Cabernet Sauvignon’s depth and showy tan-
nins make it perfect for pairing with red
meats and strong-flavored cheeses.Those
who prefer powerful, robust Cabernets will
also enjoy PreVail West Face and PreVail
Back Forty, two Cabernets from Ferrari-
Carano’s mountain ranches in Alexander
Valley. They are also particularly
proud of their 2008 Fumé Blanc,
as it is such a versatile wine.
“We have an opportunity to
tell our story, get personal with
our customers via our wines,” con-
cludes Rhonda Carano. “While
wine lovers are cutting back and
searching for value-oriented,
quality wines, they want to iden-
tify with the personalities behind
Ferrari-Carano. It’s not just a bot-
tle of wine, it’s a lifestyle.” n

12 Hawaii Beverage guide may 2009

Hawaii Beverage guide - Brand index KeY
AL Allied Importers & Wholesaler CH The Cherry Co.
2298 Alahao Pl. Unit Q - Honolulu, HI 96819
Ph: (808) 842-0562
AB Anheuser-Busch Sales of HI
99-877 Iwaena st. - Honolulu, HI 96701
Ph: (808) 487-0055
Order Desk: (808) 487-2400
BB Better Brands/Grand Crew
94-501 Kau St. - Waipahu, HI 96797
Ph: (808) 676-6111
GC
Order Desk: (800) 728-2570
C&C Chambers & Chambers
501 Kokea St. #A-1 - Honolulu, HI 96817
Order Desk: (800) 573-1755
SpiritS
A BALLANTINE – B-Scotch....................... SWS
AALBORG – Aquavit .............................. SWS
ABERLOUR – SM Scotch ...................... SWS
ALBERFELDY – SM Scotch ...................... BB
ABSOLUT – Vodka................................. SWS
ABSENTE – Liqueur ............................... SWS
ADBERG – SM Scotch ..................CWS-SWS
ADM. NELSON – Coconut Rum ................PB
AGVERO – Liqueur ................................ SWS
AGUA LUCA – Rum .................................. BB
ALCHEMIA – Vodka .................................. BB
ALEX MUIR – B-Scotch .............................PB
ALEXANDER – Grappa.......................... SWS
ALIZE – Cognac/Liqueur........................... BB
ANGUS DUNDEE – Scotch .................... SIC
ANEJO LOS REYES – Brandy............... SWS
APPLETON – Rum .................................... BB
ARDBEG – SM Scotch .............................. BB
ANGOSTURA – Rum ............................. SWS
ARARAT – Brandy.................................. SWS
ARRAN – SM Scotch ............................... BB
ARROW Brands .........................................PB
ASBACH-URAULT – Brandy ......................AL
AUCHENTOSHAN – SM Scotch ............ SWS
AZUL – Tequila .......................................... BB
AZTECA de ORO – Brandy ................... SWS
B
BACARDI – Rums ..................................... BB
BAFFERTS – Gin....................................... BB
4461 Malaai St . - Honolulu, HI 96818
Ph: (808) 422-65655
JMD JMD Beverages
99-1269 Iwaena St. - /Aiea, HI 96701
Ph: (808) 467-9985
Order Desk: (888) GET-WINE
JB Johnson Bros. of Hawaii
1011 Munu St. - Kapolei, HI 96707
Ph: (808) 487-5355
Order Desk: (808) 487-0008
JF Japan Food (Hawaii) Inc.
887 N. Nimitz Hwy. - Honolulu, HI 96817
Ph: (808) 537-9528
KB Kona Brewing Co.
175-5629 Kuakini Hwy., Kailua-Kona 96740
Ph: (808) 334-1133
BAILEY'S – Irish Cream ...............CWS -SWS
BAKER'S – Whiskey............................... SWS
BALVENIE – SM Scotch ............................ BB
BANFI – Grappa ..................................... SWS
BARENJAGER – Liqueur ....................... SWS
BATSOL PISCO – Brandy ...................... SWS
BARTON Brands ........................................PB
BASIL HAYDENS – Whiskey................. SWS
BEACHCOMBER – Rum ...........................PB
BEAM BLACK – Whiskey ....................... SWS
BEEFEATER – Gin ................................ SWS
BELLE de BRILLET – Liqueur....................AL
BELVEDERE – Vodka ...................CWS-SWS
BENEDICTINE – Liqueur........................... BB
BENEDICTINE & BRANDY – Liqueur ....... BB
BENNETT – Vodka.................................... BB
BERENTZEN – Apple Schnapps .............. BB
BERTA – Grappa ........................................AL
BISQUIT – Cognac................................. SWS
BIZ CH DU BREUIL – Calvados ........... SWS
BLACK BUSH – Irish Whisky .................CWS
BLACK HAUS – Schnapps............CWS-SWS
BLACK VELVET – Can. Whisky .................PB
BLACKBURN'S – Scotch ......................... SIC
BLACK STALLION – Tequila ......................AL
BLANTON'S – Bourbon..............................PB
BLOSSA.................................................. SWS
BLUE RASPBERRY – Vodka .....................PB
BLUE WAVE – Vodka .................................PB
BOLS – Cordials........................................ BB
BOMBAY – Gin ......................................... BB
KS Kotake Shokai, Ltd.
1812 Kalani St. - Honolulu, HI 96819
Ph: (808) 847-3926
MB
Maui Brewing Co.
4405 Honoapilani Hwy. - Lahaina, HI 96761
Ph: (808 ) 877-4273
Nishimoto Trading Co., Ltd.
NT
331 Libby St. - Honolulu, HI 96817
Ph: (808) 832-1555
Paradise Beverages
PB
94-1450 Moaniani st. - Waipahu, HI 96797
Ph: (808) 678-4000
Order Desk: (808) 678-4100
TA Tanikai, Inc.
787 Alua St. - Wailuku, HI 96793
Ph: (808) 242-6831
BOMERANG – Vodka ............................ SWS
BOODLES – Gin .................................... SWS
BOOKE NOE'S – Whiskey ..................... SWS
BOOMSMA – Gin ......................................AL
BORSCI Sambuca.................................. C&C
BOURBON AGE .........................................AL
BOURBON CLUB .......................................AL
BOUTARI OUZO – Liqueur .................... SWS
BOWEN – Cognac......................................AL
BOWMORE – SM Scotch ...................... SWS
BRENNAN'S – Irish Whisky ................... SWS
BRILLAT-SAVARIN – Armagnac ................AL
BROKER'S – Gin .......................................PB
BRUCHADDICH – Scotch ...................... C&C
BRUGAL – Rum ..................................... SWS
BUCHANAN – B-Scotch................CWS-SWS
BUEN AMIGO – Tequila ............................ BB
BULLEIT – Whiskey................................ SWS
BURNETT Gin/Vodka ............................... BB
BUSHMILL – Irish Whiskey ...........CWS-SWS
BUSHMILL CREAM – Liqueur ..............CWS
C CHRISTIAN BROS. – Brandy ................... BB
CABANA – Rum ..................................... SWS
CABO UNO – Tequila............................. SWS
CACHACAS – Rum ................................ SWS
CACIQUE – Rum .................................... SWS
CABO WABO – Tequila .......................... SWS
CACHACU PITU – Rum ......................... C&C
CADE Napa............................................JMD
CADENHEAD S – Rum .......................... SWS
CAFÉ BOHEME – Liqueur ........................ BB
MAY 2009 Hawaii Beverage guide 77
SIC
Sandwich Isles Cellars, Ltd.
400 Hookahi St. # 102 - Wailuku, HI 96793
Ph: (808) 249-0095
SWS Southern Wine & Spirits
AWS American Wine & Spirits
CWS Coastal Wine & Spirits
318 Kamani St. - Honolulu, HI 96813
Ph: (808) 591-8825
Order Desk: 1 - (888) 866-9463
CALVADOS BREIUL .............................CWS
CALENDE – Tequila ......................................JB
CAMPARI – Aperirfs ....................................SWS
CANADIAN CLUB – Whisky.................. SWS
CANADIAN MIST – Whiskey ..................... BB
CAOL ILA – SM Scotch......................... CWS
CAPRI NATURA – Lemoncello .............. C&C
CAPTAIN MORGAN – Rum ..........CWS-SWS
CARDENAL MENOZA – Brandy ............ SWS
CAROLAN'S – Irish Cream .................... SWS
CASA NOBLE – Tequila ............................ BB
CASTELLO – Rum.................................... BB
CAZADORES – Reposada ...................... BB
CHAMBORD – Liqueur ............................. BB
CHARBAY – Rum/Vodka ....................... SWS
CHARTREUSE – Liqueur ....................... SWS
CHATEAU MONET – Liqueur ................ SWS
CHAYA – Tequila ....................................... BB
CHERRY WAVE – Vodka ...........................PB
CHI CHI Cocktail ........................................PB
CHIVAS REGAL – B-Scotch .................. SWS
CHOPIN – Vodka...........................CWS-SWS
CINZANO – Vermouth ........................... SWS
CIROC – Vodka .............................CWS-SWS
CITADELLE – Gin ................................... SWS
CLAN CAMPBELL – B-Scotch .............. SWS
CLAN MACGREGOR – B-Scotch ............. BB
CLEAR CREEK Eau De Vie/Brandy.......... SWS
CLEAR SPINGS – Grain Alcohol ........... SWS
CLUNY – B-Scotch.................................... BB
CLYNELISH – B-Scotch .........................CWS
 Hawaii Beverage guide - Brand index
COCKTAIL by JENN ...................................PB
COEUR de LION – Calvados.................. SWS
CONCH REPULIC – Rum ....................... SWS
COINTREAU – Liqueur .............................. BB
COPA de ORO – Liqueur........................... BB
COQUEREL – Calvados .............................AL
CORAL CACHACA......................................AL
CORRALEJO – Tequila ............................ BB
CORUBA – Rum ....................................... BB
COSTA DEL SOLE Limoncello ...................AL
COURVOISIER – Cognac...................... SWS
CRAGGANMORE – SM Scotch ...... CWS-SWS
CROWN ROYAL – Can. Whisky .......CWS-SWS
CRUZAN – Rum..................................... SWS
CRYSTAL PALACE – Gin/Vodka ................PB
CUSENIER – Liqueur............................. SWS
CUTTY SARK – Scotch ......................... SWS
D FAMOUS GROUSE – B-Scotch ................ BB
DALMORE – SM Scotch ......................... SWS
DALWHINNIE – SM Scotch ...........CWS-SWS
DANNY de VITO – Liqueur .................... SWS
de KUYPER – Brandy/Liqueur ............... SWS
de NAPOLEON – Liqueur/Schnps. ............AL
DELAMAIN – Cognac ................................ BB
DEWAR'S – B-Scotch ............................... BB
di AMORE – Cordials..................................PB
di AMORE Sambuca – Liqueur...................PB
DIAMOND HEAD – Rum/Liqueur. ..............PB
DIMPLE PINCH – B-Scotch ...........CWS-SWS
DISARANNO ARMERETTO – Liqueur ..........BB
DITA – Liqueur ........................................ SWS
DOMAINE SURRENNE Cognac................ BB
DOMECQ – Brandy ................................ SWS
DON ABRAHAM – Tequila..........................AL
DON ALVAR – Tequila .............................. BB
DON CAMILLO – Tequila...........................AL
DON EDUARDO – Tequila......................... BB
DON JULIO – Tequila ...................CWS-SWS
DON PEDRO – Brandy ........................... SWS
DR. McGILLICUDDY'S – Schnapps ......... SIC
DRAMBUIE – Liqueur ................................ BB
DUBONNET – Aperitif ............................... BB
DUBOUCHETT – Cordials......................... BB
DUGGAN'S – Scotch ..................................AL
DUNBAR – Whiskey ................................SWS
DURANGO – Tequila .................................. JB
E
1800 TEQUILA ........................................... BB
E & J – VS/VSOP/XO ................................. JB
E&J CASK & CREAM – Liqueur ................. JB
EARLY TIMES – Whiskey .......................... BB
EFFEN Vodka – Holland ...........................PB
EL DAMANTE – Tequila.......................... SWS
78 Hawaii Beverage guide MAY 2009
EL MAYOR – Tequila ..................................PB
EL JIMADOR – Tequila .............................. BB
EL REFORMADOR – Tequila .....................AL
EL TESORO – Tequila ............................ SWS
ELIJAH CRAIG – Whiskey ......................... BB
ELMER LEE – Whiskey.............................. BB
EMMET'S – Irish Cream ................CWS-SWS
ENGLISH GUARD – Gin ............................ JB
ENGLISH HARBOR – Rum .................... SWS
ESPOLON – Tequila ............................... SWS
EVAN WILLIAMS – Whiskey...................... BB
EVER CLEAR – Liqueur .............................PB
EXTASE – Liqueur ..................................... BB
F
4 COPAS – Tequila ................................. SWS
42 BELOW – Vodka ................................... BB
FERNET BRANCA Aperitif ........................ BB
FERRAND – Cognac .............................. SWS
FIGHTING COCK – B-Whiskey ................. BB
FINLANDIA – Vodka .................................. BB
FLEISCHMANN – Gin/Vodka .....................PB
FLOR de MANA – Rum........................... SWS
FOUR ROSES – Whiskey ...................... SWS
FRAGOLINO – Liqueur – Italy ....................AL
FRANCOIS de LYON – Cognac .................AL
FRANCOLI BIANCA – Grappa ...................AL
FRANGELICO – Liqueur............................ BB
FRIDA KAHLO – Tequila........................ SWS
FRIS – Vodka .......................................... SWS
FUNADOR – Brandy ............................... SWS
G
GAETANO – Cordials ............................. SWS
GALLIANO – Liqueur ................................. BB
GALLO – Vermouth .................................... JB
GAYA – Grappa....................................... SWS
GENTLEMAN JACK – Whiskey ................. BB
GEORGE DICKEL – Whiskey .................CWS
GERMAIN-ROBBIN – Brandy/Cordials ..BB- GC
GILBEY'S – Gin/Vodka ........................... SWS
GIONELLI – Liqueur.................................... JB
GLENDRONACH – SM Scotch............... SWS
GLENFARCLAS – SM Scotch ................... BB
GLENFIDDICH – SM Scotch ..................... BB
GLENKINCHIE –SM Scotch ...................CWS
GLENLIVET – SM Scotch ....................... SWS
GLENMORANGIE – SM Scotch ...CWS -SWS
GLENROTHES – Scotch ........................ SWS
GODIVA – Liqueur .........................CWS-SWS
GOLDSCHLAGER – Liqueur .........CWS-SWS
GORDON'S – Gin/Vodka...............CWS-SWS
GOSLING'S – Rum .....................................PB
GRAN BLASON – Rum ..........................CWS
GRAN CENTENARIO – Tequila................. BB
GRAND MANIER – Liqueur ...........CWS-SWS
GRANDE ABSENTE – Liqueur ............... SWS
GRANT'S – B-Scotch................................. BB
GRAPPA di MICHELE ................................ BB
GRAPPA PIAVE SELEZIONE .....................AL
GREEN MOON Absinthe ........................... BB
GREY GOOSE – Vodka ............................ BB
GUSANO ROJO Mezcal ................... AL - SIC
GVORI – Vodka...........................................AL
H
H.B. PASTIS ................................................AL
HACIENDA Tequila ................................. SWS
HANA BAY – Rum.......................................PB
HANGAR ONE – Vodka.....................BB - GC
HARDY – Cognac ...................................... BB
HAVANA CLUB – Rum............................ SWS
HAWAIIAN DISTILLERS – Liqueur .............PB
HEAVEN HILL – Gin/B-Scotch/Vodka .......... BB
HENDRICKS – Gin .................................... BB
HENNESSY – Cognac ...................CWS-SWS
HERRENCIA – Tequila................................AL
HERRADURA – Tequila ............................. BB
HIGHLAND PARK – SM Scotch ................ BB
HIRAM WALKER – Cordial ..................... SWS
HOUSE of STUART – B-Scotch ................PB
HPNOTIQ – Liqueur ................................... BB
HUSSONGS – Tequila ............................... BB
I
IDOL – Vodka............................................. BB
IMPERIA RUSSIAN – Vodka .................. SWS
IMPERIAL – B-Scotch............................. SWS
IRISH MANOR CREAM – Liqueur ............. BB
IRISH MIST – Liqueur ............................. SWS
J
J.R. BRILLET – Cognac..............................AL
J & B RARE – B-Scotch .........................CWS
JMR – Blended Scotch .............................. BB
JACK DANIEL'S – Whiskey ........................ BB
JACQUES BONET – Brandy ......................PB
JACQUES CARDIN – Cognac ................ SWS
JAGERMEISTER – Liqueur .................... SWS
JALISCO – Tequila..................................... BB
JAMESON – Irish Whisky ....................... SWS
JANERIO – Rum ..................................... SWS
JEAN MARC XO – Vodka ....................... SWS
JEREMIAH WEED – Bourbon................. SWS
JIM BEAM – Whiskey/Rye ...................... SWS
JOHNNIE WALKER – Scotch .......CWS-SWS
JOSE CUERVO –Tequila/Cocktails ........CWS
JUAREZ – Tequila.......................................PB
JUNIPER GREEN – Organic Gin................PB
K
KAHLUA – Liqueur .................................. SWS
KAI – Vodka ............................................ SWS
KAJMIR – Cordials ................................. SWS
KAMCHATKA – Vodka............................ SWS
KAMMER WILLIAM PEAR – Brandy ..........AL
KAMMER KIRSCHWASSER – Brandy .......AL
KAMORA – Liqueur ................................ SWS
KAPALI – Liqueur.................................... SWS
KARKOV – Vodka ....................................... JB
KENTUCKY FINEST – Bourbon ................. JB
KETEL ONE – Vodka .............................. SWS
KILLEPITSCH – Liqueur .............................PB
KING of SCOTS ..........................................AL
KISSUI – Vodka ......................................... PN
KNOB CREEK – Bourbon ....................... SWS
KO CACHACA – Liqueur......................... SWS
KONA GOLD – Cordials ............................ BB
KORBEL – Brandy ..................................... BB
KRISTA – Gin/Vodka ................................. BB
L
LA ELLE – Liqueur ...................................SWS
LAGAVULIN – SM Scotch..............CWS-SWS
LANDY – Cognac .....................................SWS
LAPHROAIG – SM Scotch...................... SWS
LARRESSINGLE – Armagnac ................... BB
LAUDERS – B-Scotch ................................PB
LE TOURMENT VERI Absinthe ................. BB
LEBLON – Rum.......................................... BB
LEJON – Brandy .........................................PB
LEMON HART – Rum ............................. SWS
LEROUX – Liqueur ................................. SWS
LES DOM. GRASSA – Armagnac ..............AL
LEVEL – Vodka ....................................... SWS
LICOR 43 – Liqueur ................................... BB
LILLEIT Aperitifs......................................... BB
LIQUID ICE – Organic Vodka ..................SWS
LLOYD & HAIG – Scotch .......................... SIC
LUCI D ABSINTHE – Liqueur ..................SWS
LONG JOHN – B-Sotch ............................ SWS
LONGMORN – SM Scotch ..................... SWS
LUXARD – Liqueur.................................. SWS
 Hawaii Beverage guide - Brand index
M O
MACALLAN – SM Scotch .......................... BB
MACTARNAHAN – SM Scotch ...................PB
MAGELLAN – Gin .................................. SWS
MAISON SURENNE – Cognac ..................GC
MAKER'S MARK – Whiskey ................... SWS
MALIBU – Liqueur................................... SWS
MALTESERKREUZ – Aquavit ................. SWS
MANGORICO – Liqueur ............................PB
MARASKA – Brandy/Liqueur .....................AL
MARGARITAVILLE – Tequila/Cocktails......PB
MARIE BRIZARD .................................... SWS
MARQUIS DUCHENEY – Armagnac..........AL
MARTELL – Cognac ............................... SWS
MARTIN MILLER – Gin .............................. BB
MARTINI & ROSSI – Vermouth ................. BB
MATADOR – Tequila ......................CWS-SWS
MATHILDE – Liqueur ...............................SWS
MATUSALEM – Rum.................................. BB
McCORMICK Brands ................................. BB
MEKHONG – Rum ...................................SWS
MENORVAL – Calvados .............................AL
MERRY'S – Irish Whiskey........................... JB
METAXA – Brandy ..................................... BB
METAXA OUZO – Liqueur ......................... BB
MEUKOW – Cognac ...................................PB
MEZZALUNA – Vodka ............................ SWS
MICHAEL COLINS –– Irish Whiskey .......SWS
MIDLETON – Irish Whisky ...................... SWS
MIDORI – Liqueur ....................................SWS
MILAGRO – Tequila ................................... BB
MILFORD – S/M Scotch .............................AL
MONOPOLOWA – Vodka ...........................AL
MONTE ALBAN – Mezcal .........................PB
MONTE CRISTO – Rum ........................ SWS
MONTEGO BAY – Rum ............................. BB
MONTEZUMA – Tequila .............................PB
MONTILLA – Rum................................... SWS
MOUNT GAY – Rum .................................. BB
MORAGA CAY– Rum ..................................AL
MORTELL – Cpgnac ............................... SWS
MR. BOSTON Brandy/Liqueur ...................PB
MYERS'S – Rum ............................CWS-SWS
N ROSSI de ASSAGO –Lemoncello ..............AL
99 SCHNAPPS............................................PB
NARDINI – Grappa ................................. C&C
NASSAU ROYAL – Liqueur........................ BB
NAVAN – Liqueur ...........................CWS-SWS
NEW AMSTERDAM – Gin .........................JB
NEWPORT – Cordials ............................... BB
NOBLE DAME CAVADOS – Apple Brandy .....AL
NOILLY PRAT – Vermouth ......................... BB
NONINO – Grappa.................................. SWS
NUVEO – Sparkling Liqueur ....................SWS
100 PIPERS – B-Scotch ......................... SWS
O.P. ANDERSON Aquavit ....................... SWS
OBAN – SM Scotch .......................CWS-SWS
OCEAN – Vodka ....................................... BB
OLD CROW – Whuskey...........................SWS
OLD FITZGERALD – Whiskey ................... BB
OLD FORESTER – Whiskey...................... BB
OLD GRAND-DAD – Whiskey ............... SWS
OLD NEW ORLEANS – Rum .................SWS
OLD PULTENEY – SM Scotch ...................PB
OLD OVERHOLT Rye Whiskey .............. SWS
OLD ST. ANDREW – B-Scotch...................PB
OLMECA – Tequila.................................. SWS
OP NATURAL – Flavored Vodka ............ SWS
OPULENT – Vodka .....................................JB
ORCHID – Liqueur ...................................SWS
ORIGINAL POLISH – Vodka ..................... BB
ORONOCO – Rum...................................SWS
OTARD – Cognac.............................................AL
OUZO NO. 12 – Liqueur ......................... SWS
P Ru 1 – Rye Whiskey ................................SWS
P.IN.K. – Vodka ...........................................JB
PADDY – irish Whisky............................. SWS
PAIRE – Grappa......................................... BB
PAMPERO – Rum ....................................SWS
PANCHO PISTOLES – Tequila ...................AL
PAOLUCCI – Liqueur .................................AL
PAMA-POMEGRANITE – Cordials ............ BB
PAR D SCHATZ –Herbal Liqueur ...............PB
PASSPORT – B-Scotch .......................... SWS
PASSOA – Liqueur..................................... BB
PATRON – Tequila .................................. SWS
PATRON CITRONGE – Liqueur ..............SWS
PATRON XO CAFE – Liqueur ......................SWS
PAU-MAUI – Vodka .....................................PB
PAUL LUCHENE – Cognac ........................AL
PAUL MASSON – Brandy ....................... SWS
PEARL CANAPIAN – Vodka .......................PB
PENDLETON – Canadian Whisky ..............PB
PEPE LOPEZ – Tequila ............................. BB
PERNOD – Liqueur ................................. SWS
PETRI – Brandy ..........................................JB
PHILLIP'S Black – Liqueur..........................JB
PHILLIPS UNION – Whiskey ......................JB
PIERRE DUCHENE – Brandy.....................AL
PIMM'S CUP – Aperitifs.................CWS-SWS
PINKY'S – Vodka .................................... SWS
PINNACLE – Vodka .................................SWS
PIRAPORA CACHACA – Liqueur. ..............AL
PITU – Rum..............................................SWS
PLANTATION – Rum ..............................SWS
PLYMOUTH – Gin .................................. SWS
POLAR ICE – Vodka.................................. BB
POLI – Grappa/Brandy ........................... C&C
PONTI – Vermouth .....................................AL
POPOV – Vodka ............................CWS-SWS
PORFIDIO – Rum/Tequila .......................JMD
POSSMAN – Apple Wine ...........................AL
POSSERS – Rum ....................................SWS
POTTER'S –Asstd. Brands ..............AL - SWS
POWER'S – Irish Whisky ........................ SWS
PRAVADA – Vodka .................................... BB
PRESIDENTE – Brandy .......................... SWS
PRISM – Vodka ...........................................PB
PRUNIER – Liqueur ....................................AL
PUERTO VALLARITA – Tequila ...............SWS
PYRAT – Rum ......................................... SWS
Q SES WYNDE – Rum ...............................SWS
QUADY – Vermouth ................................ SWS
QUINTO GOLD – Tequila ...........................AL
R
RAIN – Vodka ............................................ BB
RAMAZOTTI – Liqueur ............................. BB
RAYNAL – Brandy...................................... BB
RELSKA – Vodka ...........................CWS-SWS
REMY MARTIN – Cognac.......................... BB
REMY RED – Liqueur ................................ BB
RENAULT – Cognac ............................... SWS
REYKA – Vodka ......................................... BB
RHUM BARBANCOURT – Rum ............. SWS
RHUM CLEMNT – Rum ...........................SWS
RHUM JIM – Rum ........................................SWS
RICO BAY – Rum....................................... BB
RIDGEMOUNT Reserve-1792 ....................PB
ROBERTO CAVALLI – Vodka ................. SWS
ROGUE – Gin/Rum ....................................PB
ROMANA SAMBUCA – Liqueur .............CWS
RON DIAZ – Rum .......................................JB
RON RICO – Rum................................... SWS
RON VEJO – Rum ...................................SWS
RON ZACABA – Rum ..................................SWS
ROTH – Vodka .........................................SWS
ROYAL GATE – Vodka.............................SWS
ROYAL SALUTE – B-Scotch................... SWS
ROTYAL STAG – Whiskey .......................SWS
ROYALE MONTAINE – Liqueur ................. BB
RUAVEJA – Liqueu ................................. SWS
RUMPLE MINZ – Schnapps ..........CWS-SWS
RUSSEL RESERVE – Whiskey .............. SWS
RUSSIAN STANADARD – Vodka ............SWS
RUTHERFORD – B-Scotch ........................PB
MAY 2009 Hawaii Beverage guide 79
S
SABROSO Liqueur – Mexico......................PB
SAGATIBA – Rum ....................................SWS
SAILOR JERRY – Rum .............................. BB
SALVADOR – Cocktail ................................PB
SAMBUCA – Liqueur ................................ SIC
SAMBUCA LATINAE – Liqueur ................. BB
SAMBUCA ROMABA – Liqueur.............. SWS
SAN FRANCISCO – Rum ....................... SWS
SANTOS – Tequila ......................................AL
SAUZA – Tequila.....................................SWS
SCAPPA – SM-Scotch ............................ SWS
SCHLICHTE – Gin .....................................AL
SCHOENAUER – Apple Schnapps. ...........AL
SCORESBY – B-Scotch.................CWS-SWS
SCOTT'S – SM Scotch ............................. SIC
SEAGRAM'S – Crown/VO .............CWS-SWS
SEMPE – Armagnac ............................... SWS
SGT. PEPPERMINT – Liqueur ................... BB
SHAKA - Cordials ...................................... BB
SILVIO MELETTI – Sambuca .....................AL
SINGLETON – SM Scotch .......................SWS
SKYY – Vodka ........................................ SWS
SKYY INFUSION – Vodka .......................SWS
SMIRNOFF – Vodka/Cocktails ......CWS-SWS
SNAKE RIVER STAMPEDE – Can. Whiskey .... BB
SOBESKI – Vodka ...................................SWS
SOHO LYCHEE – Cordials ..................... SWS
SOUTHERN COMFORT – Cordials .......... BB
SPEYBURN – SMScotch ............................PB
SPEYSIDE – SM Scotch ........................... SIC
SPRIYTUS – Vodka ....................................AL
ST. BRENDAN'S – Irish Cream .................PB
ST. GEORGE Absinthe ......................BB - GC
ST. JAMES – Brandy ..................................AL
STARBUCKS – Liqueur............................SWS
STOCKHOLM – Vodka ............................. BB
STRATHISLA – SM-Scotch ................... SWS
STREGA – Liqueur ................................. SWS
STROH' – Rum ...........................................AL
SUNTORY –Japanese Whiskey ............. SWS
SVEDKA – Vodka....................................... BB
T
3 A.M. – Vodka ........................................SWS
360 VODKA................................................ BB
10 CANE – Rum ......................................CWS
TAAKA – Gin/Vodka .................................. BB
TALISKER – SM Scotch.................CWS-SWS
TAMBOWIE – Scotch ..................................... SIC
TANQUERAY – Gin/Vodka ..........CWS-SWS
TARANTULA – Tequila .............................. BB
TEN HIGH – Bourbon .................................PB
 Hawaii Beverage guide - Brand index
TENOCH Estate –Reposado ......................AL
TEQUILA ROSE – Liqueur ........................ BB
TEZON – Tequila .................................... SWS
THREE OLIVES – Vodka ........................... BB
TIA MARIA – Liqueur .............................. SWS
TIRAMISU – Liqueur ................................SWS
TITO’S HANDMADE – Vodka .................... BB
TOMATIN – S/M Scotch .............................JB
TOMMY BAHAMA – Rum ....................... SWS
TONALA – Anejo Reposado.......................AL
TORMORE – SM Scotch ........................ SWS
TOSCHI – Liqueur....................................SWS
TOSOLINI CIVIDINA – Grappa ...................AL
TOUCANO – Rum ................................... SWS
TRADER VIC'S – Rum/Liqueur ..................JB
TRAGO – Tequila ....................................... BB
TRES MANOS – Tequila .............................AL
TRES RIOS – Tequila ............................. SWS
TRIBUNO – Vermouth ................................PB
TRIMBACH – Liqueur .............................CWS
TRU – Organic Vodka ..............................SWS
TRU 2 – Organic Gin ...............................SWS
TRUMP – Vodka ........................................ BB
TUACA – Liqueur ....................................... BB
TULLAMORE DEW – Irish Whisky ......... SWS
TURI – Vodka............................................. BB
TWO FINGERS – Tequila .......................... BB
TYKU – Liqueur .......................................SWS
TYLER & LLOYD – Scotch .........................JB
U
U.K. 5 Organic – Vodka ..............................PB
ULTIMAT – Vodka ................................... SWS
USHERS – B-Scotch ..............................CWS
UV – Vodka .................................................JB
V
VAN GOGH – Vodka............................... SWS
VAN GOGH – Liqueur..............................SWS
VECCHIA ROMAGNA – Brandy ......................AL
VERPOORTEN – Liqueur ...........................AL
VILLA MASSA – Liqueur............................ BB
VIA ZARI – Brandy.................................. C&C
VIUDA de ROMERO – Tequila ............... SWS
VOX – Vodka........................................... SWS
VOYNAT – Liqueur ..................................... BB
W
WASABE – Vodka .......................................JB
WHALER'S – Rum ..................................... BB
WHITE HORSE – B-Scotch ...........CWS-SWS
WHITLEY NEIL – GIN ..............................SWS
WIDE EYE Smart – Schnapps ...................PB
WILD TURKEY –Whiskey/Cordial .......... SWS
80 Hawaii Beverage guide MAY 2009
WISERS – Canadian Whisky.................. SWS
WOKKA SAKI – Vodka ............................SWS
WOLFSCHMIDT – Organic Vodka ......... SWS
WOODFORD Reserve – Whiskey ............. BB
X B
XRATED – Liqueur/Vodka ...................... SWS
Y
YAZI – Ginger Vodka ..................................PB
YPIOCA – Rum ....................................... SWS
YUKON JACK – Liqueur ................CWS-SWS
Z
ZAPOPAN – Tequila....................................AL
ZAYA – Rum ............................................... BB
ZEN – Liqueur ..........................................SWS
ZOCO – Liqueur ...........................................SWS
ZWACK – Liqueur ........................................SWS
WineS
A
A TO Z Wine Works – Oregon...................JMD
A By ACACIA..................................CWS-SWS
A & P de VILLAINE – Burgundy ............. AWS
A. JAUME – Rhone ....................................GC
ABADIA RETUERTO – Spain ..............BB-GC
ABBAZIA – Spklg. ................................BB-GC
ABEJA – Washington .................................GC
ACACIA Winery ..............................CWS-SWS
ACHAVAL FERRER – Argentina.............JMD
ADAMI Champagne ...................................GC
ADELSHEIM – Oregon ............................JMD
AFFENTALER – Germany ..........................AL
ALAIN GRAILLOT – France.................... C&C
ALAMOS – Argentina ...................AWS-SWS
ALBERT PIC – Burgundy ....................... AWS
ALPHA DOMUS – New Zealand ............. SIC
ALPHA OMEGA – Calif. ..............................JB
ALBRECHT Sparkling – French ............. SWS
ALBRECHT Wine. – Alscace .................. SWS
ALCENO – Spain ........................................AL
ALEXANDER VALLEY – Sonoma ...........JMD
ALICE WHITE – Australia ....................... SWS
ALLEGRINI – Italy ................................... C&C
ALMA ROSA – C. Coast ..........................JMD
ALMADEN .............................................. SWS
ALMIRA – Spain...................................... C&C
ALOIS LUGEDER – Italy ............................GC
ALTA NMARCA – Spain ..............................JB
ALTA MARIA Vinyards – C. C. .....AWS- SWS
ALTARE – Italy ........................................ AWS
ALTESINO – Italy ................................... C&C
ALTOZANO – Spain ....................................JB
ALTOS de las HORIMIGAS –Arg. ......... AWS
ALTOS de las HOYAS – Spain ............... AWS
ALVARO PALACIOS – Spain .........AWS-SWS
ALVEA – Spain....................................... C&C
AMAVI Cellars – Washington.................. C&C
AMISFIELD – New Zealand .................... SWS
AMUSE BOUCHE – Napa ......................JMD
ANAKOTA – Sonoma .................................GC
ANAPAMU – Monterey................................JB
ANDELUNA – Argentina .............................JB
ANDRE Sparkling Wine – California ..........JB
ANDREA OBERTO – Italy ...................... C&C
ANDION – Spain .........................................AL
ANDREW MURRAY – C. Coast...............JMD
ANDREW WILL – Washington ................JMD
ANDRETTI Vineyards – Napa ..................GC
ANERI – Sparklig – Italian .............AWS-SWS
ANGOVE – Australia................................. BB
ANNIE'S LANE – Australia ..................... SWS
ANOMALY Vinyards – Napa ..........AWS-SWS
ANSELEMI – Veneto ............................... SWS
ANTHUILL FARMS – Sonoma......AWS-SWS
ANTICA NAPA........................................ SWS
ANTIYAL – Chile .......................................GC
ANTINORI – Tuscany ........................... SWS
ANTINORI Sparkling – Italian ................. SWS
AQUINAS ................................................ BB
ARAUJO Estate – California ................... C&C
ARBOR MIST .......................................... SWS
ARCADIAN – Calif.......................................JB
ARCHETYPE – Australia ...............CWS-SWS
ARGENTIERA – Tuscany........................ SWS
ARGIOLAS – Italy ................................... C&C
ARGIANO – Tuscany ....................AWS -SWS
ARGYLE Winery...................................... SWS
ARIA Sparkling Wine – Spainish ............ AWS
ARMADOR – Chile...................................JMD
ARMANI – Italy........................................ SWS
ARMAUD ENTE – Burgundy .................. AWS
ARMOND de BRIGNAC Champ – French ...... SWS
ARNOLD PALMER .................................. SWS
ARROWOOD – Sonoma ............................GC
ARTESA ................................................. SWS
ASH HOLLOW – Washington ........AWS-SWS
ATALON – Napa .........................................GC
ATALAYAS de GOLBAN – Spain ............ SWS
ATHERTON – Burgundy ..........................GC
ATLAS PEAK .......................................... SWS
ATTEMS – Fruli ....................................... SWS
AU BON CLIMAT – C. Coast ........AWS -SWS
AUGEY – France ........................................JB
AUGUSTE CLAPE – Rhone ................... AWS
AUSTRALIAN Premium Wine ................. AWS
AUTO MOTO .............................................. BB
AVIGNONESI – Italy ..................................GC
AVILA – C. Coast ................................... SWS
AZAGADOR – Spain...................................AL
B Cellars – Napa......................................JMD
BR COHN ................................................ SWS
BABCOCK Vineyards– C. Coast .............JMD
BABICH – New Zealnd ........................... JMD
BACIO di VINO – Napa..............................GC
BACKSBERG – Africa ............................. SWS
BADGER MOUNTAINS Organic ............... SIC
BADGER Winery – Organic .......................AL
BADIA A COLTIBUONO – Italy............... C&C
BADIOLO – Italy..........................................AL
BAILEY CHRVERNY – Loire................... SWS
BAILEYANA – Calif. ....................................JB
BALLATORE Champagne – Calif. ..............JB
BANFI – Tuscany .................................. SWS
BANFI Sparkling – Italian ...................... SWS
BANROCK STATION – Australia ................JB
BARBEITO Port – Madeira ..................... AWS
BAREFOOT BUBBLY Sjpklg. – Calif. .........JB
BAREFOOT Cellars – California .................JB
BARNWOOD ........................................... SWS
BARON d' ARIGNAC France .....................AL
BARONE FINI – Trentino ........................ SWS
BAROSSA VALLEY – Australia ..................JB
BARQUEL – Argentina............................ SWS
BARTON & GUESTIER – France.....CWS-SWS
BASTANICH – Fruli .......................AWS-SWS
BAUMRD – Loire..................................... SWS
BEAR BOAT ............................................... BB
BEAU VIGNE – Napa ....................AWS-SWS
BEAUCANNON Estate – Napa..................AL
BEAULIEU Vnys. – Napa ............. CWS-SWS
BEAUZEAUX ..................................CWS-SWS
BEAUX FRERES – Oregon .....................JMD
BECKMAN – C. Coast .............................JMD
BEHRENS & HITCHCOCK – Napa .......AWS-SWS
BELGUARDO – Tuscany ...............AWS-SWS
BELLE CASTEL – Italy............................ C&C
BELLA SERA – Italy ...................................JB
BELLAVISTA Sparkling – Italian ............. SWS
BELLE GLOS – C. Coast ..............AWS -SWS
BELLINI Sparkling – Italian ..................... AWS
BEN MARCO – Argentina.........................GC
BENNETT................................................... BB
BENTON LANE ...........................................PB
BENZ – Napa .............................................GC
BERBERANA Estate – Spain .....................AL
BERGSTROM Winery – Oregon ............ JMD
BERINGER Estate / Vineyards ............... SWS
 Hawaii Beverage guide - Brand index
BERNARD DIOCHON – Beaujolais........ AWS
BERNARD MOREAU – Burgundy ...........JMD
BERNARDUS – C. Coast...............AWS-SWS
BERTANI – Italy .............................AWS-SWS
BETTS & SCHOLL – Aust./N-Rhone ............AWS-SWS
BIFFAR – Germany ................................. AWS
BIG YELLOW .......................................... SWS
BIGI ORVIETO CLASSICO – Itlay ..............AL
BILLOIT Champagne – French ............... SWS
BIONDI SANTI – Italy ................................GC
BIRD – New Zealand ................................ SIC
BISOL Sparkling – Italian ....................... SWS
BITCH – Australia ................................... SWS
BIVO – Tuscany ...................................... SWS
BLACK CHOOK – Australia ........................JB
BLACK FOREST GIRL – Germany ............AL
BLACK OPAL – Australia ........................ SWS
BLACK SEARS – Napa ..........................JMD
BLACK SWAN – Australia...........................JB
BLACKBIRD Winery – Napa....................JMD
BLANDY'S – Maderia.............................. C&C
BLEASDALE – Australia .............................PB
BLOOM – Germany ................................. SIC
BLOSSOM HILL Winery .........................CWS
BLUE FISH – Germany ........................... SWS
BLUE NUN – Germany ........................... SWS
BOCCE.................................................... SWS
BODEGA MORTON – Argentina .............JMD
BODEGAS
ALBALA DON PX – Spain .........................GC
ATECA – Spain ....................................... C&C
BORSAO – Spain.................................... C&C
CAMPOS REALES.................................. C&C
CARO – Argentina .............................AL-SWS
EL NIDO – Spain..................................... C&C
EMILIO MORO – Spain .......................... C&C
HIJOS de JUAN GIL – Spain .................. C&C
IRANZO Organic ....................................... SIC
MUGA – Spain ........................................ C&C
NAIA – Spain........................................... C&C
NEKEAS – Spain .................................... C&C
NIETO SENETINER– Argentina ............ C&C
NORA – Spain ........................................ C&C
PIRNEOS – Spain ................................... C&C
RENANCER – Argentina......................... C&C
RODA – Spain........................................... GC
SERRA CANTABRIA – Spain ................. C&C
VALSARO – Spain ......................................JB
Y VINEDOS de JALON – Spain.............. C&C
Y VINEDOS Casa Castillo – Spain......... C&C
BOGLE Winery – California .....................JMD
BOHEMIAN HWY – California ................ SWS
BOLLA – Italy ............................................. BB
BOLLINGER Champagne – French ....... SWS
BOLLINI – Italy ...........................................GC
BONACORSI – C. Coast..........................JMD
BON CAP Organic – S. Africa ....................AL
BOND – Napa ................................AWS-SWS
BONNEAU du MARTRAY –W- Burgundy........ CWS
BONNY DOON........................................ SWS
BONTERRA................................................ BB
BOOKER Vineyards – C. Coast ............. AWS
BOONES FARM – California ......................JB
BOONY DOON – California .....................JMD
BOROLI – Italy ...........................................GC
BOTROMAGNO – Italy .......................... C&C
BOTTEGA VINAIA – Italy...............AWS-SWS
BOUCHAINE – Calif. ................................JB
BOUCHARD – France ............................... BB
BOUCHARD PERE – Burgdndy ....AWS-SWS
BOUVET Champagne ................................GC
BOX STAR...................................................JB
BRANCOTT – New Zealand ................... SWS
BRANDAL – Spain ......................................JB
BRANDIER – C. Coast........................... JMD
BRASSFIELD .......................................... SWS
BRAVE STALLION – Chile ..........................AL
BREGEON – Loire .................................. SWS
BREWER CLIFTON – C. Coast .....AWS-SWS
BRIDGEVIEW............................................. BB
BRIDGEWAY – Calif....................................JB
BRIDLEWOOD – Calif. ...............................JB
BROADBENT Port/Wine – Madiera ..........GC
BROCHARD – Burgundy ........................ AWS
BROCHELLE – Calif. ..................................JB
BROLIO – Italy .......................................... BB
BROUILLY LA CHAIZE – Beaujolais. .....CWS
BRUNDLE MAYER – Austria .................. AWS
BRUNO GIACOSA – Italy ....................... C&C
BUCCI VERDICCHIO – Italy ................... SWS
BUDINI – Argentina ..................................GC
BUNRATTY MEADS – Ireland ....................AL
BUNRATTY POTCHEEN – Ireland .............AL
BUEHLER Vinyards – Napa ......................GC
BUENA VISTA Winery ............................ SWS
BULLS BLOOD – Hungary ....................... SIC
BUONERISTIANI – Napa...........................GC
BUSSOLA – Italy .................................... AWS
BUTTERFIELD STATION ........................ SWS
BYRON – C. Coast ...................................GC
C
CF Wines – Australia/Germany............. SWS
C.G. di AIRE Vinyards – Calif. ....................JB
CR CELLARS ............................................. BB
CABREO – Italy .........................................GC
CADE Winery – Napa ..............................JMD
CAFARO – Calif. .........................................JB
CAFE de PARIS Sparkling ...................... SWS
CAIN Cellars – Napa......................AWS-SWS
CAIRNBRAE – New Zealand .................. AWS
CAKEBREAD Cellars – Napa ....................GC
CALDORA – Italy .................................... SWS
CALERA – California............................... C&C
CALINA – Chile ......................................... BB
CALIX – Calif. .............................................JB
CALLAWAY COASTAL ............................ SWS
CALVANO – Itly .........................................GC
CAMBIATA Winery – C. Coast .......AWS-SWS
CAMBRIA – C. Coast................................GC
CAMBRAE – New Zealand ..................... SWS
CAMELOT – California.............................. BB
CAMPANILE – Veneto ........................... SWS
CAMPBELL'S – Australia ............................JB
CAMPO ELISEO Spain .......................... C&C
CAN VENDRELL Spklg............................. SIC
CANELLA Sparkling – Italian.........AWS-SWS
CANOE RIDGE ..............................CWS-SWS
CANTI – Veneto ...................................... SWS
CANYON OAKS – California....................JMD
CANYON ROAD – California ......................JB
CAPARZO – Tuscany............................. SWS
CAPE MENTELLE – Australia........CWS-SWS
CAPICHERA – Italy ................................. AWS
CAPOSALDA – Italy ................................... BB
CAPEZZANA – Tuscany ...............CWS-SWS
CAPRAI ARNALDO – Italy ..................... AWS
CARCHELO – Spain ..................................GC
CARDINAL .................................................PB
CARDINALE – Napa ..................................GC
CARINENA ROJA BELLA– Spain ..............AL
CARL GRAFF – Germany..........................GC
CARLINGTON Italy ................................. SWS
CARLISLE – Sonoma ....................AWS-SWS
CARLO ROSSI – Calif. ..............................JB
CARMEL ROAD – C. Coast .......................GC
CARNEROS DELLA NORTE – Calif...........JB
CAROL SHELTON – Sonoma.......AWS-SWS
CARPINETO – Italy .....................................AL
CARPE DIEM .......................................... SWS
CARR ...................................................... SWS
CARRE FOUR Vineyards – Calif. ..............JB
CARTLIDGE & BROWNE – Calif. .......... C&C
CASA ALLE VACCHE – Tuscany .......... SWS
CASA la JOYA – Chile ................................JB
CASA LAPOSTOLLE – Chile .........CWS-SWS
CASCABEL – Australia ...............................PB
CASARSA – Italy.........................................PB
CASCINETTA VIETTE Spkg. – Italy ......... BB
CASS – Calif. .............................................JB
MAY 2009 Hawaii Beverage guide 81
CAST MONATERO – Tuscany............... SWS
CASTELLO QUERCETO – Tuscany ...... SWS
CASTELLO di AMA – Italy .......................JMD
CASTELLO di BOSSI – Italy ................... C&C
CASTELLO di VOLPAIA – Italy .................. BB
CASTLE ROCK .......................................... BB
CASTILLA de PAPA – Spain.......................JB
CASTILLO de ALMANSA – Spain .......... C&C
CASTILLO de CUZCURITAS – Spain ..... C&C
CASTILLO de MONJARDIN – Spain ...... C&C
CASTILLO LABASTIDA – Spain ............. C&C
CATENA – Argentina. .........................AWS-SWS
CATHERINE & DIDIER – Loire ............... AWS
CAVALLA Winery – Washington..............JMD
CAVALLOTTO – Piedmnt Red .......AWS-SWS
CAVE de POMEOL – France .....................GC
CAVES ALIANCA – Portugal ......................AL
CAVIT – Trenino ...................................... SWS
CAVIT LUNETTA Sparkling – ttalian ...... SWS
CAYMUS – Napa...........................AWS -SWS
CECCHI – Tuscany ................................. SWS
CELLARS #8 ........................................... SWS
CELLAR CAN BLAU – Spain .................. C&C
CENTURY Cellars ................................... SWS
CEP Vinyards .......................................... SWS
CERETTO – Italy ...................................CWS
CHALONE Vineyards – Calif ...... CWS- SWS
CHARONE MONTEREY ......................... SWS
CHAMBERS ROSEWOOD – Australia ......GC
CHAMPAGNE DEUTZ............................. AWS
CHAMPAGNE HENRIOT ........................ AWS
CHAMPAGNE MONTAUDON .....................PB
CHAMPALOU – Loire.............................. SWS
CHAPPELLET – Calif. ..............................JMD
CHARLES CIMOICKY – Australia ..............JB
CHARLES de FRERE Champagne ........... BB
CHARLES-HEIDSLECKS Champagne. .....GC
CHARLES KRUG – Napa ......................... BB
CHARLES SMITH – Washigton .............. C&C
CHARTOGNE TALLET Champ. – French ........SWS
CHATEAU
ANEY – R-Bordeaux ............................... SWS
AUSONE – R-Bordeaux.............. CWS - SWS
BEAUREGARD –W- Burgundy ....... AL - SWS
BEL AIR – Bordeaux ...............................CWS
BELLEVUE MONDOTTE – R-Bordx....... SWS
BERLIQUET – R-Bordeaux ...................CWS
BERNADOTTE – R-Bordeaux ................ SWS
BERTINEAU St. Vincent ......................... C&C
BEYCHEVELLE – R-Bordeaux ...............CWS
BOIS CARDON ...........................................AL
BONNET – R/W-Bordeaux ..................... SWS
BRANAIRE DUCRU – R-Bordeaux ........ SWS
 Hawaii
Hawaii Beverage
Beverage guide
guide -- Brand
BRANE CANTENAC – Bordeaux ...........CWS
CABLANC ...................................................AL
CALON SEGUR – R-Bordeaux............... SWS
CANTENAC BR0WN– R-Bordeaux ........CWS
CARBONNIEUX – W-Bordeaux.....CWS-SWS
CERTAN de MAY – R-Bordeaux.............CWS
CERTAN MARZELLE – R-Bordeaux ...... SWS
CHANT GRIVE – W-Bordeaux ...............CWS
CHEVAL BLANC – R-Bordeaux ........AL-CWS
CLARKE ......................................................AL
CLEMENTS – W-Bordeaux..................... SWS
CLERIC MILON –R- Bordx ............CWS-SWS
CLINET – R-Bordeaux ............................ SWS
CLOITRE – R-Bordeaux .........................CWS
CLOS des JACOBINS .............................CWS
CLOS FOURTET – R-Bordeaux ............. SWS
CLOS la COSTALE – France .................. SWS
COMPOT-LAFON........................................AL
CONSEILLANTE– R-Bordeaux .....CWS-SWS
COS d' ESTOURNEL – R-Bordeaux.........CWS -SWS
COUFRAN – R-Bordeaux .......................... SWS
COUTELIN-MERVILLE ...............................AL
COUTET– W-Bordeaux .......................... SWS
CROIX LUSSANT........................................AL
d' AQUERIA – France ................................GC
d'ARCHE .....................................................AL
d' ARMAJAN DES ORMES .........................AL
d' ARMAILHAC – R-Bordeaux .......CWS-SWS
d'AUSSSEIRIES – Languedoc ................ SWS
d' EPIRE – Loire ...................................... AWS
d' ESCLANS – Provence ...............AWS-SWS
d' YQUEM– W-Bordeaux ...............CWS-SWS
de AU – France ....................................... C&C
de COSSE– W-Bordeaux ....................... SWS
de CRUZEAU – R-Bordeaux .................. SWS
de LAVAGNAC ............................................AL
de MONTFORT – Loire..................CWS-SWS
de PEZ – R-Bordeaux............................. SWS
de PIZAY .....................................................AL
de SALES – R-Bordeaux ..............CWS-SWS
de SANCERRE – Loire ..................CWS-SWS
de SEGUIN ORT QUANCARD ...................AL
de la CHAIZE – Beaujolais ..................... SWS
des TOURS .................................................AL
DOM CHEVALIER – R-Bordeaux ........... SWS
du VIEUX CARDINAL..................................AL
DUCASSE – W-Bordeaux .........AL-AWS-SWS
DUCRU BEAUCAILLOU–R-Bordeaux.....CWS-SWS
DUHART MILON – R-Bordeaux ....CWS-SWS
FIGEAC – R-Bordeaux ...........................CWS
FOMBRAUGE MAGRAZ – R-Bordeaux .... SWS
FONSALTTE –S-Rhone .......................... SWS
FONTAINES – Languedoc ...................... SWS
FONTENIL ............................................... C&C
82 Hawaii Beverage guide MAY 2009
Brand index
index
FUISSE – R-Burgundy ............................ AWS
GARRAUD...................................................AL
GAVIER FIGEAC .........................................AL
GISCOURS – R-Bordeaux .......................CWS
GLORIA – R-Bordeaux ............................CWS
GRAND DUCON-MILON ............................JB
GRAND PUY LACOSTE – R-Bordeaux ......... SWS
GRAND VILLAGE – R-Bordeaux............ SWS
GRAUD LAROSE –R/W- Bordx.................... SWS
GRAVAS – France .....................................GC
GRAVILLE-LACOSTE – W-Bordx ........AWS-SWS
GREENAHE – Australia .......................... SWS
GREYSAC – R-Bordeaux ..............CWS-SWS
HAUT BAILLY – R-Bordeaux .................. SWS
HAUT BATAILLEY – R-Bordeaux ........... SWS
HAUT BEAUSEJOUR – R-Bordeaux ..... SWS
HAUT BRION – R-Bordeaux ...............CWS-SWS
HAUT-CARMAIL .........................................AL
HOSANNA – R-Bordeaux ....................... SWS
JULIEN .................................................... SWS
KARWAN – R-Bordeaux ......................... SWS
L'ANGELUS – R-Bordeaux...................... SWS
L'EVANGILE – R-Bordeaux..................... SWS
la BARRONE – Bordeaux ..........................GC
la BRIDANE.................................................AL
la FAURIE– W-Bordeaux ........................ SWS
la FLEUR PLAIANCE– France....................JB
la GRAFELLER – R-Bordeaux................ SWS
la GRAVE – R-Bordeaux ..........................CWS
la COURONNE ...........................................AL
la MISSION – R-Bordeaux .......................CWS
la NERTHE – S-Rhone ........................... SWS
la ROQUE – Languedoc ......................... SWS
la ROSE DU PIN .........................................AL
LABOYE – France......................................GC
LAFITE ROTHSCHILD–R-Bordx... AL- CWS-SWS
LAFLEUR GAZIN – R-Bordeaux ............ SWS
LAFON ROCHET – R-Bordeaux ............ SWS
LAGRANGE – R-Bordeaux ......................CWS
LALANDE BORIE – R-Bordeaux ............ SWS
LAMOTHE-CISSAC.....................................AL
LAROCHE JOUBERT .................................AL
LAROSE – R-Bordeaux .........AL -CWS-SWS
LASCOMBES – R-Bordeaux .................. SWS
LASSEQUE – Bordeaux ............................GC
LATOUR – R/W-Bordeaux.............CWS-SWS
LAUNOY – Bordeaux .................................GC
le BON PASTEUR ................................... C&C
le GANDE CLOTTE................................. C&C
le JUSTICES– W-Bordeaux .................... SWS
le PRIEURE – R-Bordeaux ..................... SWS
LEOVILLE –R-Bordeaux ................CWS-SWS
LIGNERES – France ..................................GC
LYNCH BAGES – R-Bordeaux ........CWS-SWS
MAGDELAINE – R-Bordeaux ................. SWS
MAHLE-BESSE – Bordeaux .......................AL
MALESCOT – R-Bordeaux ..................... SWS
MALMASION ...............................................AL
MARGAUX – R-Bordeaux ..............CWS -SWS
MEYNEY – R-Bordeaux ................CWS-SWS
MOULIN de DUHART – R-Bordx.......AL-SWS
MOULIN DE LAVERGNE ............................AL
MOULIN du CADET – Bordx. .....................AL
MONCONTOUR – Loire..............................AL
MONT-REDON – France ...........................GC
MONTELENA – California....................... C&C
MONTROSE – R-Bordeaux .................... SWS
MOUTON ROTHSCHILD– R-Bordeaux..CWS -SWS
MUSAR – Lebanon ....................................GC
ORMES de PEZ – R-Bordeaux ................CWS
PALMER – R-Bordeaux .......................... SWS
PARADIS – R/W-Bordeaux .................... SWS
PAVIE – R-Bordeaux......................CWS-SWS
PAVILLON – Bordeaux............................CWS
PAILLET QUANCARD .................................AL
PENETURE .................................................AL
PETRUS – R-Bordeaux .................CWS-SWS
PHELAN SEGUR – R-Bordeaux ..............CWS
PICHON – R-Bordeaux ..................CWS-SWS
PIERRAIL ...................................................AL
POMEAUX............................................... C&C
PONTENT – R-Bordeaux...............CWS-SWS
POUILLY.................................................. C&C
PRIEURE LICHINE – R-Bordx .......CWS-SWS
PUY BLANQUET – R-Bordeaux...............CWS
RAYAS la PALADE – S-Rhone ............... SWS
RIEUSSEC– W-Bordeaux .............CWS -SWS
REYNLLA – Australia..................................JB
ROUBOUD – France..................................GC
ROCHEMORIN – R-Bordeaux................ SWS
ROLAND MAILLET ................................. C&C
ROMIEU-LACOSTE – Bordeaux ............ AWS
ROUBAUD – Rhone...................................GC
SAMARD – R-Bordeaux ......................... SWS
SIMON CARRETEY ....................................AL
SEGUR – R-Bordeaux ............................CWS
SMITH HAUT LAFITE – R-Bordx .......CWS-SWS
SOCIANDO MALLET –R-Bordeaux......CWS-SWS
ST. ARMAND...............................................AL
ST. JEAN ................................................. SWS
STE. MICHELLE – WA..................AWS-SWS
SUDUIRAUT – W-Bordx ................CWS-SWS
TALBOT – R-Bordeaux .......................... CWS
TORTEAU CHOLLET ..................................AL
TROTANOY – R-Bordeaux .....................CWS
VAL JOANNS – france ................................AL
VALANDRAUD – Bordeaux .................... SWS
VIEUX BRIGNON .......................................AL
VIGNOT – France ......................................GC
CHAVY PULIGNY – W-Burgundy ...........CWS
CHEAP – California .................................JMD
CHEHALEM Winery – Oregon.................JMD
CHEMIN des PAPES – Rhone....................AL
CHERISEY – W-Burgundy...................... SWS
CHERRY KIJAFA.........................................AL
CHIMNEY ROCK – Napa ...........AWS - SWS
CHIVITE COLECCION – Spain .................GC
CHONO – Napa .......................................JMD
CHOREY les BEAUNE ...............................AL
CHOTARD – Loire ................................... SWS
CHRISTIAN BROS. .................................... BB
CHRIS RINGLAND – Australia ............... SWS
CHRISTOFFEL – Germany............AWS-SWS
CHURCHILLS Port.................................. SWS
CIACCI PICCOLOMINI – Italy................. AWS
CIGLIUTI – Italy .................................... C&C
CIMS – Spain .......................................... SWS
CINZANO – Sparkling – Italian............... SWS
CISCO Port ............................................ SWS
CITRA – Italy ..........................................-SWS
CLAIBORNE & CHURCHILL – C. C. .................AWS
CLAPE – N-Rhone...................................... SWS
CLAREDON HILLS – Australia ...................JB
CLEAN SLATE – Germany .........................JB
CLENDENEN FAMILY – C. Coast........... AWS
CLERICO – Italy...................................... AWS
CLIFF LEDE – Napa ..................................GC
CLINE Cellars – Sonoma........................ SWS
CLOS CHANTEDUC – S-Rhone............. AWS
CLOS de MENUTS .....................................AL
CLOS du BOIS ........................................ SWS
CLOS du VAL – Napa ..............................GC
CLOS la COUTALE – France.........AWS-SWS
CLOS PEGASE Winery – Napa.................GC
CLOS STE. MAGDELEINE – Provence......AWS-SWS
CLOS VIGEAU – France............................GC
CLOUDY BAY – New Zealand ......CWS-SWS
CLOUD VIEW .......................................... SWS
CLOUDLINE ............................................ SWS
COASTAL RIDGE........................................PB
COCKBURN Ports ................................. SWS
CODORNIU CAVA Sparkling ......................PB
COL CREST HORSE .............................. SWS
COL de ORCIA – Tuscany ............AWS--SWS
COL SOLARE – Washington .........AWS-SWS
COLD HEAVEN – C. Coast ........AWS - SWS
COLDSTREAM HILLS – Aust ........AWS-SWS
COLGIN – Napa .............................AWS-SWS
COLIN –W-Burgundy .............................. SWS
COLLAGE .................................................. BB
COLOMBO – Italy ...................................... BB
 Hawaii
Hawaii Beverage
Beverage guide
guide -- Brand
Brand index
COLONIAL Estate – Australia ............... AWS
COLUMBIA Crest /Winery ...................... SWS
CONCANNON .............................................PB
CONCHA Y TORO – Chile .................... SWS
CONDADO de HAZA – Spain....................GC
CONDADO REAL – Spain .........................AL
CONDESSA LEGANZA – Spain ............. SWS
CONN CREEK Winery –Napa ..........AWS-SWS
CONO SUR – Chile ................................ SWS
CONQUISTA – Argentina ...........................JB
CONSTANO SAN FRAN. – Spain .......... C&C
CONUNDRUM – Napa ........................... AWS
COOK'S Sparkling. Wine ....................... SWS
COPPERIDGE – California .........................JB
COPPO – Italy......................................... C&C
COPPOLA ............................................... SWS
COPPOLA SOFIA Sparkling................... SWS
CORBETT CANYON .................................PB
CORE ...................................................... SWS
CORNERSTONE Cellars – Calif................JB
CORNIN –W-Burgundy ........................... SWS
CORREGGIA – Italy................................ AWS
CORTI –Tuscany ..................................... SWS
COSENTINO ........................................... SWS
COSSART, GORDON – Maderia............ C&C
COSTA d' ORO – C. Coast ............AWS-SWS
COTE de LECHET – Burgundy ..................AL
COTES du RHONE .....................................AL
COVEY RUN Winery............................... SWS
CRAGGY RANGE – New Zealand ............GC
CRANE LAKE .............................................PB
CRANEFORD – Australia ...........................PB
CRIMBARI Port ....................................... SWS
CRIOS – Argentina ...................................GC
CRISTA – France ......................................PB
CRISTALINO – Spain...............................JMD
CRISTOM Vineyards – Oregon .............. C&C
CROCKER STARR – Napa.......................GC
CROFT – Portugal ..................................... BB
CROSSINGS – New Zealand ................. SWS
CRUS BEAUJOLAIS – Beaujolais ..........CWS
CULLEN – Australia ...................................GC
CURRAN – C. Coast................................JMD
CUSUMANO – Italy........................AWS-SWS
CUVAISON Winery ................................. SWS
CUVEE "ANNE LAURIE" – France .............JB
CUVEE K. LYNCH – S0Rhone ............... AWS
CUVEE MYTHIQUE – N-Rhone ........AL-SWS
CVNE – Spain ......................................... SWS
CYCLES GLADIATOR ............................... SIC
CYPRESS................................................ SWS
D
d'ANGERVILLE – W-Burgundy ...............CWS
index
d' AUVENAZ – R-Burgundy .................... SWS
d' ARENBERG – Australia .........................GC
d'OLIVEIRA Port – Madeira .................... AWS
da VINCI – Italy ...........................................JB
DANCING BULL – California ......................JB
DANIEL CHOTARD – Loire .................... AWS
DANZANTE – Veneto.............................. SWS
DARA ...................................................... SWS
DARIOUSH – Napa........................AWS-SWS
DARK HORSE – Sonoma ........................JMD
DARNAT– W-Burgundy ...........................CWS
DASHWOOD –New Zaland .................... SWS
DAVID ARTHUR – Napa ................AWS-SWS
DAVID BRUCE Winery – C. C. ........AWS -SWS
DAVID BYNUM ........................................ SWS
de KRANS – Africa .....................................PB
de LILLE Cellars – Washington ...............JMD
de LISIO – Australia ....................................JB
de LOACH – California ............................. BB
de VENOGE Champ. – French ........AWS-SWS
DEAD LETTER OFFICE – Australia ...........JB
DEINHARD – Germany...............................AL
DELAFORCE – Portugal............................ BB
DELAS FRERES – S-Rhone.......AWS - SWS
DELEGER – W-Burgundy .............CWS-SWS
DELICATO Estate.................................... SWS
DENNER Vineyards – C. Coast .....AWS-SWS
DENOGENT– W-Burgundy ..................... SWS
DESERT WIND .......................................... BB
DEUTZ Champagne – French ................ SWS
DEVIL'S LAIR – Australia ........................ SWS
di BRUNO & BADGE – C. Coast ............JMD
di MAJO NORANTE – Italy..................... C&C
DIAMOND CREEK – Napa ........................GC
DIAMOND TERRACE – Napa .................JMD
DIATOM – C. Coast........................AWS-SWS
DIEBOLT Champ. – French ..............AWS-SWS
DIERBERG FAMILY – California............. C&C
DISENO – Agentina ....................................JB
DISTANT BAY ......................................... SWS
DOG HOUSE ............................................. BB
DOG POINT – New Zealand .........AWS-SWS
DOG TAIL ................................................ SWS
DOLCE – California................................. C&C
DOMAINE
ARRETXEA – SW Rhone ...................... AWS
BARAT – France ..................................... C&C
BERTHEAU – Burgundy ......................... AWS
BOILLOT – Burgundy................... AWS - JMD
CANEROS wine/Spklg. – Napa.................GC
CHANDON WIne/Spklg.. ...............CWS-SWS
CHARLES JOGUET – Loire.................... AWS
COMTE GEOGE'S – France................... C&C
COTEAU – Calif. ........................................JB
de BAUMARD – Loire ............................ AWS
de BERNARDIUS – France ......................GC
de BERTIOL Spklg......................................AL
de CHAUVRINIERE – Loire ........................AL
de COURON – France ................................PB
de COUSSERGUES – France ...................GC
de DURBAN – Rhone ............................. AWS
de FONTSANTE – Languedoc .....AWS-SWS
de L'ARLOT – France .............................. C&C
dde NIZAS – France ..................................GC
de PICHERAL Organic.............................. SIC
de ROZETS – France .................................PB
de TRENNES – France ........................... C&C
de la GRANGE – Languedoc ................. AWS
de la ROMANEE-CONTI – Burgundy .......GC
de la TOUR VIELLE Port – Lang. ........... AWS
des COMTES LAFON – France ............ C&C
DOUDET-NANDiN.......................................AL
du CAYRON – S-Rhone.......................... AWS
du SALVARD – Loire ............................... AWS
du VIEUX LAZARET – Rhone ....................AL
du VIEUX TELEGRAPHE – S-Rhone. ........ AWS
DUJAC – France ..................................... C&C
FAVIELEY – Burgundy ...............................GC
GACHOT-MONOT – Burgundy ......AWS-SWS
GRAFFET– Burgundy .................................AL
GRAND VENUER – France .......................GC
GUY ROULOT – Burgundy ..................... AWS
HENRY de VENELAY – Burgundy.......... AWS
HIPPOLYTE – Loire ................................ AWS
LAFITE-ROTHSCHILD – Chile ...................AL
LAROCHE – Burgundy ..............................GC
le FLAIVE – Burgundy ..............................GC
le SANG – Rhone ................................... AWS
LEROY – W-Burgundy ............................ AWS
les PALLIERES – S-Rhone ............AWS-SWS
LIGNERES – France .................................. BB
LUCIEN ALBRECHT – Alscace ..................AL
MANIOR du CARA – Burgundy .................GC
MARTINHO – Portugal ........................... SWS
MAESTRACCI – Corsica ........................ AWS
MEO -CAMUZET – Burgundy ................. AWS
MICHAEL GROS – France ..................... C&C
MIGUEL GASCON – Argentina ..................AL
NAPA ..........................................................PB
OSTERAG – Alscace .............................. AWS
OTT – Provence............................AWS-SWS
PASCAL REYHAUD – Burgundy ................AL
PERIGNON Champ. – French..........CWS-SWS
RIEFLE – Alscace ............................BB - GC
ROMANEE-CONTI – Burgundy ......................GC
ROQUETTE – S-Rhone.................CWS-SWS
ROTHSCHILD – R-w Bordeaux .............. SWS
MAY 2009 Hawaii Beverage guide 83
RUINHART Champagne .........................CWS
SANCERRE – Loire ....................................AL
SERENE – Oregon ..................................JMD
ST. ANNE Organic .................................... SIC
ST. VINCENT Spklg ....................................AL
TEMPIER – Provence ............................. AWS
THOMAS MOILLARD .................................AL
TREVENET – Beaujolais ........................ AWS
WACHAU – Austria ................................. AWS
DOMECQ Sherries Port –Spain ............. SWS
DOMDECHANT WERNER Germany ... C&C
DOMGACHOT – R-Burgundy ................. SWS
DOMINIO de PINGUS –Spain .................. AWS
DOMINIO de ATAUTA –Spain................. AWS
DOMINIO de EGUREN – Spain ............ C&C
DOMINUS Estate – Napa ..............AWS-SWS
DOMUS AUREA – Chile ............................GC
DON CRISTOBAL 1492 – Argentina .........JB
DON OLIVARAS – Spain ........................... BB
DON OLOGORIO – Spain .........................GC
DON PX GRAN RISERVO – Spain ..........GC
DON SANCHO de LONDO – Spain ...........JB
DONNA FUGATA – Italy ......................... SWS
DONNA LAURA – Tuscany..................... SWS
DONNHOFF Germany ...................AWS-SWS
DONUM Estate – Calif. ..............................JB
DOW Port – Madeira .....................AWS-SWS
DR. ARTURO BERSANO ...........................AL
DR. BECKERMANN – Germany.................AL
DR. BURKLIN WOLF – Germany ..............GC
DR. FISCHER – Germany ...................... SWS
DR. LOOSEN – Germany ..........................GC
DR. STEPHENS – Napa ................AWS-SWS
DR. THANISCH Estate – Germany ............AL
DREW FAMILY – Mendocino .........AWS-SWS
DRINKWARD PESCHON – Napa........... AWS
DROUHIN – R-Burgundy ........................ SWS
DRY CREEK............................................ SWS
DRY LANDS – New Zealand .................. SWS
DRY SACK SHERRY – Spain .................... BB
du MOL –Winery Sonoma ......................JMD
DUBOEUF – Languedoc......................... SWS
DUCKHORN Vinyards – Napa ...............JMD
DUJAC FILS ET PERE – France ........... C&C
DUO – C. Coast ..................................... AWS
DUO – Chile ...............................................JB
DUPEUBLE PERE – Beaujolais ..........AWS-SWS
DUTSCHKE – Australia .............................GC
DUTTON Estate ..........................................PB
DYNAMITE Vinyards ....................CWS-SWS
 Hawaii Beverage guide - Brand index
E FELSINA – Tuscany ......................AWS -SWS
EBERLE Winery ..........................................PB
ECCO DOMANI – Italy................................JB
ECHELON – California...................CWS-SWS
EDMEADES Vinyards – Mendocino ..........GC
EDGE, THE – Napa .................................JMD
EDNA VALLEY Vinyards – Calif ....CWS-SWS
EGERVIN EGER – Hungary .......................AL
EGON MUELLER – Germany ................. AWS
EHLERS Estate Napa ...............................GC
EL BURRO – Spain.....................................JB
EL MOLINO .................................................PB
EL PORTTILLO – Argentina ................. AS-SWS
ELDERTON – Australia ............................. SWS
ELIZABETH SPENCER............................. SWS
ELK COVE Vntyds. – Oregon ........AWS-SWS
EILEN HARDY – Australia ..........................JB
ELYSE .........................................................PB
EMERALD BAY ....................................... SWS
EMRICH SCHONLEBER – Germany ........ C&C
ENCYCLOPEDIA – Veneto/Spain/R-Bordx/Germ.. SWS
EPONYMOUS – Calif.................................JB
ERASMO – Chile ...........................AWS-SWS
ERATH..................................................... SWS
ERBA Mountainside – Calif. ......................JB
ERNIE EL – Africa................................... SWS
ERNA SCHEIN – Napa ..................AWS-SWS
ESCUDO ROJO – Chile ........................ SWS
ESSER .................................................... SWS
ESTANCIA ............................................... SWS
ESTATE RESERVE – Sonoma ................. JB
ETUDE Winery – Napa ..................AWS-SWS
EVANS & TATE – Australia .........................PB
EVERTIDE – Africa .....................................PB
EVIL – Australia ...................................... SWS
F FORTIN PAISANCE ....................................AL
FAILlA – California .................................. C&C
FAIRBANKS –Port/herry.............................JB
FALCONE – C. Coast ....................AWS-SWS
FALESCO – Italy ..................................... C&C
FAMILLIA BARBERIS – Argentina ...........AL
FAMILIA MA\YOL – Argentina ..................JB
FANTI – Italy .......................................... C&C
FAR NIENTE – California........................ C&C
FARNESE – Italy ............................AWS-SWS
FAT BASTARD – France .............................JB
FAT CAT ......................................................PB
FAT CROCK – Australia..............................AL
FAURY – N-Rhone .................................. SWS
FAUST ..................................................... SWS
FAUSTINO – Spain ........................AWS-SWS
FAVIA-ERICKSON –Napa..............AWS-SWS
FELLUGA – Fruli .................................... SWS
84 Hawaii Beverage guide MAY 2009
FELTON ROAD – New Zealand.................GC
FERREIRA Port – Portugal ........................GC
FERRARI Spklg.– Italian......................... SWS
FERRARI CARANO ................................ SWS
FESS PARKER – Calif.. .............................JB
FETZER ................................................... BB
FEUDI – Italy ....................................AWS-SWS
FEVRE – W-Burgundy ...................CWS-SWS
FICHET – W-Burgundy ........................... SWS
FICKLIN Port ........................................... SWS
FIDDLEHEAD Cellars – Calif./Oreg. ...... C&C
FILABOA – Spain .................................... SWS
FINCA ALLENDE – Spain ....................... C&C
FINCA ARANTEI – Spain........................ C&C
FINCA LUZON – Spain ........................... C&C
FIREBLOCK – Autralia............................ SWS
FIRESTEED – Oregon .............................JMD
FIRESTONE ............................................... BB
FISH EYE ....................................................PB
FLORA SPRINGS – Napa .........................GC
FLORIO Ports.......................................... SWS
FLOWERS Vnyds/Winery – Calif............ C&C
FLUER du CAP – Africa .......................... SWS
FLYING FISH – Washington .......................JB
FOLEY Estate – C. Coast ..........................GC
FOLONARI – Veneto............................... SWS
FONSECA Port ..........................................GC
FONTANA – Spain .................................. C&C
FONTERUTOLI – Tuscany.............AWS-SWS
FOPPIANO .............................................. SWS
FOREFATHERS – Aust./NZ.......................GC
FOREST GLEN Winery...............................PB
FOREST Ville/Reserve ...............................PB
FORMAN – Napa ...........................AWS-SWS
FORIS – Oregon ....................................... SIC
FORTRESS Vinyards – Calif.. ..................JB
FOSTER'S FESTIVAL ............................. SWS
FOSS MARAI – Italy ...................................JB
FOUR VINES – C. Coast ...............AWS-SWS
FOURTEEN HANDS ............................... SWS
FOX HORN..................................................PB
FOXEN – California................................. C&C
FRAGOLINO Strawberry ............................AL
FRANCISCAN Oakville ......................... SWS
FRANCOIS JOBARD – Burgundy .......... AWS
FRANCOIS RAVENEAU – Burgundy ..... AWS
FRANK FAMILY – Napa .......................... JMD
FRANZIA Vinyards ......................................PB
FREEMARK ABBEY – Napa......................GC
FREI Bros. – Sonoma ................................JB
FRENCH MAID........................................... BB
FRENCH RABBIT – France ...................... BB
FRESCOBALDI – Tuscany .................... SWS
FREIXENET Spklg. – Spainish ............... SWS
FROG'S LEAP – California ..................... C&C
FUENTAS – Spain..........................AWS-SWS
G
G.H. MUMM Champ.– FRrencg ............. SWS
GABBIANO – Tuscany ............................ SWS
GAGLIOLE – Tuscany ............................ SWS
GAGNARD –W-Burgundy ..............CWS-SWS
GAJA – Tuscany/Piedmont Red ............. SWS
GALA ROUGE – France ........................... BB
GALLO FAMILY – Calif...............................JB
GAMBA – Calif. ..........................................JB
GANDIA Estate – Spain..............................AL
GANTHIER – Calif......................................JB
GARRETSON.......................................... SWS
GARY FARRELL ..................................... SWS
GASCON – Argentina .................................JB
GAZELLA VINHO – Portugal ......... AL -AWS-SWS
GEODE – California ................................... BB
GEOFFROY RENE Champ. – French ........ SWS
GEORGE'S BURRIER – Burgundy.............AL
GERSTALKER GLUEWHN – Germny .......AL
GEYSER PEAK Winery .......................... SWS
GHIZZANO – Tusany .............................. SWS
GHOST PINES – Napa ...............................JB
GIACOMO MORI – Italy.......................... AWS
GIACONDA – Australia ........................... JMD
GIESEN – New Zealand ......................... SWS
GINI – Veneto ...............................AWS-SWS
GINI VILLA FORTUNATOI – Italy ...............PB
GIONELLI – Italy .........................................JB
GIRASOLE Organic Wine ......................... SIC
GIRARD – Napa.........................................GC
GIRARDIN – R-Burgundy ....................... SWS
GIUSEPPE CORTESE – Italy ................. C&C
GLASS MOUNTAIN ................................ SWS
GLAETZER – Australia ...............................JB
GLENCARLOU – Africa ............................ GC
GLEN ELLEN ............................................PB
GLORIA FERRER Spklg./Wine .............. SWS
GNARLY HEAD ....................................... SWS
GOATS DO ROAM – Africa .................... SWS
GOLD WATER – New Zealnd ...........AL-SWS
GOLDENETE – Mendocino ....................JMD
GOLDSCHMIDT – Napa/Sonoma .............GC
GONET Champ. – French ................AWS-SWS
GOODSPEED – Mt. Veeder .......................AL
GORDON BROS . – -Washington ..............JB
GOSSET Wine/ Champ. – French.......-AWS-SWS
GRAFF FAMILY Vinyards – Calif. ..............JB
GRAN FAMILIA – Spain..............................JB
GRAN FEUDO – Spain ..............................GC
GRAND ROUSSILLON – France............ C&C
GRANT BURGE .........................................GC
GRATEFUL PALATE – Australia............ AWS
GRATEFUL PALATE GREEN LION....... SWS
GRAVES Wine Growers – C.C. .....AWS-SWS
GRAYSON Cellars – California............... C&C
GRAZIANO – Calif. ....................................JB
GREEN & RED ............................................PB
GREEN POINT – Australia ............CWS-SWS
GREEN Vinyards – Ausralia .................. SWS
GREG NORMAN Spklg. – Australian ............ SWS
GREG NORMAN Sparkling– Australian ......... SWS
GREG NORMAN ........................................ SWS
GRGICH HILLS Cellars ........................ C&C
GRIVOT – R/W-Burgundy ..................... CWS
GROTH – Napa..............................AWS-SWS
GROVE MILL – New Zealnd ................... SWS
GROVE STREET – Sonoma......................GC
GRUET – Calif. ..........................................JB
GRUET Spklg. – Mexico .............................AL
GUENOC.................................................... BB
GUIGAL – N/S-Rhone ...................AWS-SWS
GUYON – R-Burgundy............................CWS
GYSLER – Germany ............................... AWS
H
HAGAFEN Cellars ................................... SWS
HAHN Estate – California ...................AL- SIC
HALL Vinyards – Napa ..............................GC
HALL CREST organic ............................... SIC
HALLECK Vinyards – Sonoma ......AWS-SWS
HALLCREST – California .......................... SIC
HAMILTON RUSSELL – Africa ............... SWS
HANDLEY Cellars– Mendocino .............. JMD
HANGTIME.............................................. SWS
HANNA Winery ....................................... SWS
HANZELL – Sonoma......................AWS-SWS
HARAS PIRQUE – Chile ......................... SWS
HARDY'S NORTAGE HILL – Australia .......JB
HARDY'S STMP – Australia .......................JB
HARDY'S Whiskers Blake - Port ................JB
HARE'S CHASE – Australia.................... SWS
HARLAN Estate – Napa ..............AWS - SWS
HARLOW RIDGE ........................................PB
HARTFORD COURT – Sonoma ................GC
HARTLEY & GIBSON Sherries............... SWS
HAWK CREST – Napa ..................AWS -SWS
HARTWELL ................................................PB
HARVEY'S BRISTOL Port ...................... SWS
HAUS AM MARKT – Geramny ...................AL
HAVENMEYER – Germany .................... SWS
HAYMAN & HILL – California......................JB
HAZY BLUR – Australia.......................... SWS
HEALDSBURG Vinyards – California ........ BB
 Hawaii Beverage guide - Brand index
HEARTLAND – Australia ............................JB
HEDGES Cellars – Washington.................GC
HEGGIES –Australia ................................JMD
HEINEGE – Washington .............................JB
HEINTZ Cellars – Napa .................AWS-SWS
HEINTZ Vinyards – Sonoma....................JMD
HENSCKE – Australia ..............................JMD
HENRI BILLIOT Champagne. ................. AWS
HENRI PERRUSSET – Burgundy........... AWS
HENRIOT Champ. – French ...................... SWS
HENRY'S DRIVE – Australia ......................JB
HERDING CATS – Africa ............................PB
HERITAGE............................................... SWS
HERMAN STORY – C. Coast ..................JMD
HERNANOS VILLAR – Spain .....................JB
HESS Collection – Napa............................GC
HEWITT................................................... SWS
HEXAMER – Germany ........................... AWS
HIDALGO Sherry – Spain .........................GC
HIDDEN RIDGE ...................................... SWS
HIGH ALTITUDE – Argentina .....................AL
HIGH POINT – Argentina ..........................JB
HIRSCH – Austria ................................... AWS
HIRTZBERGER – Austria ....................... AWS
HITCHING POST – C. Coast .........AWS-SWS
HOB NOB – Languedoc ......................... SWS
HOLLYWOOD & VINE – Napa ......AWS-SWS
HONEYRUN Winery – Organic ....... AL - SIC
HONIGS – Napa ......................................JMD
HORSE PLAY – California ......................... BB
HOUGHTON – Australia ......................... SWS
HOUR GLASS – Napa ...................AWS-SWS
HOUSE – Washington .............................JMD
HOUSE of FRANKIN Champ. .....................AL
HUGEL – Alscace ................................... SWS
HUNDRED ACRES – Austraia.......AWS-SWS
HUNTINGTON Cellars – Sonoma ..............AL
HUSIC – Calif. .............................................JB
HYDE d' VALLANE – Napa........................GC
I
ICEWEIN – Germany ..................................AL
ICI-LA BAS – Mendocino/Ore. .........AWS-SWS
IL Sparkling Wine – Italiandd ................ SWS
IL PODERE – C. Coast .................AWS-SWS
IM Wines ................................................. SWS
INAMA – Italy .............................................GC
INCOGNITO ............................................... BB
INGLENOOK ........................................... SWS
INNISKILLIN – Canada ........................... SWS
IRON HORSE Wine/Spklg. – Sonoma..........GC
IRONSTONE Vinyards ............................ SWS
IRONY ..................................................... SWS
ISLAND DREAM – New Zealand .............. BB
ISLAND PRINCESS ................................... BB
ISOLE E OLENA – Italy .......................... C&C
ITSAS MENDI – Spain ............................ C&C
J KAENA Wine Co. – C. Coast ...................JMD
J. DAVIES – Napa ......................................GC
J. GARCIA ............................................... SWS
J. LASALLE Champ. – French ................ AWS
J. LOHR................................................... SWS
J. MOREAU & FILS – Loire ....................... BB
J. MOSS – Calif..........................................JB
J. ROGET Sparkling ............................... SWS
J.C. CLLARS – California.........................JMD
J.J. JACOBSEN...........................................AL
J.J. PRUM – Germany ...............................GC
J.L. COLOMBO – N-Rhone ...........AWS-SWS
J.P. MOUIEX CHATEAU – Bordx...............AL
J&H SELBACH – Germany..................... C&C
JABOULET – S-Rhone ...............AWS - SWS
JACOB'S CREEK – Australia................. SWS
JACKSON TRIGGS – Canada ................ SWS
JACUZZI .................................................. SWS
JADE MOUNTAIN – Calif. ..............CWS-SWS
JAKE FAULT............................................ SWS
JANASSE – Rhone ................................. AWS
JANSZ – Tasmania ..................................JMD
JANUIK – Washington ...............................GC
JANVIER – Loire ..................................... SWS
JARHEAD RED .......................................... BB
JARVIS – Calif............................................JB
JASMAN – N-Rhone ............................... SWS
JASPER HILL – Australia...........................GC
JEAN FOLLARD – Beaujolais ................ AWS
JEAN REVEDY – France ...........................GC
JEAN-PIERRE MOUEIX – France ............. BB
JERMANN – Italy ...........................AWS-SWS
JESSIE'S GROVE ..................................... SIC
JIM BARRY Cellars – Australia ...............JMD
JOEL GOTT – California ......................... C&C
JOGUET – Loire...................................... SWS
JOHN DUVAL – Australia ..................BB - GC
JOLIVET – Loire...................................... SWS
JONATA – C. Coast ................................ AWS
JONESY Port – Australia .................AWS-sws
JOSEPH FAMILY– California ...........SIC-SWS
JOSEPH FREIDRICH..................................AL
JOSEPH PHELPS – California .................. SWS
JUDD'S HILL – Napa .....................AWS-SWS
JUSLYN Vinyards – Napa .............AWS-SWS
JUSTINO MADEIRA – Portugal ..................AL
JUSTINO Madeira ..........................C&C - SIC
JUVEY CAMPS – Spain.......................... C&C
K la GRANIJA – Spain ..................................GC
K VINTINERS– Washigton ..................... C&C
K.J. MOLITOR RHEINGAU – Germany......AL
KAESLER – Australia..................................JB
KAIKEN – Argentina ...............................JMD
KANGARILLA ROAD – Australia ................JB
KARLY .........................................................PB
KARMA Sparkling – California ................JMD
KAZMER & BLAISE Cellar – Calif ......... C&C
KELLER Estate – Sonoma.............AWS-SWS
KEN BROWN – C. Coast .........................JMD
KEN WRIGHT – Oregon ..........................JMD
KENDALL-JACKSON – California .............. BB
KENNETH-CRAWFORD – C. C......AWS-SWS
KENNETH VOLK – Calif. ...........................JB
KERPEN – Germany ............................... AWS
KIAMIE Wine Cellars – Calif. .....................JB
KILAKANOON – Australia .........................GC
KIM CRAWFORD – New Zealand .......... SWS
KING Estate – Oregon ............................ C&C
KING ISH................................................. SWS
KINTON – C. Coast ..................................GC
KISTLER – California .............................. C&C
KLEIN SONOMA Vinyards...................... SWS
KLOSTER – Germany .................................AL
KNOLL – Austria ..................................... AWS
KONRAD – New Zealand ...........................PB
KORBEL Sparkling/Wine ........................... BB
KOSTA BROWNE – Sonoma.........AWS-SWS
KRACHER – Austria ............................... AWS
KRIS – Italy ............................................. C&C
KRITER Sparkling / Wine............................AL
KROHN – Portugal......................................AL
KRUG Champ. – French ..................CWS-SWS
KUMEU RIVER – New Zealand .................GC
KUENTZ – Alscace ................................. SWS
KUKKULA – Calif. ......................................JB
KULETO Estate – Calif. .............................JB
KUNDE Estate ........................................ SWS
L
L'ADVENTURE – Calif. ...............................JB
L'ANGEVIN – Sonoma ...................AWS-SWS
L'OSTAL CAZES – Languedoc ............... SWS
L'UAGGIO di GIACOMO – Sonoma ......AWS-SWS
L'ECOLE NO. 41 – Washington ...............JMD
L'OSTAL – Italy ........................................ AWS
la CHABLISSIENNE CRU –Burgdy ............AL
la CARRAIA – Italy .................................. C&C
la CREMA – Sonoma ................................. BB
la DORIA – Piedmnt Red ........................ SWS
la FACE – Canada .................................. SWS
la FIORITA – Italy .................................... C&C
MAY 2009 Hawaii Beverage guide 85
la INA – Spain ..........................................SWS
la JOTA – Napa ..........................................GC
la JOYA Gran Reserva – Chile ...................JB
la MAROUETTE Organic .......................... SIC
la MOZZA – Tuscany .............................. SWS
la NINA – Argentina ..................................JB
la POSSTA – Argentina ............................GC
la POUSSIE – Loire ................................ AWS
la ROCCA – Organic...................................PB
la SCOLCA – Piedmont Red .................. SWS
la SIRENE – Napa ..................................JMD
la SPINETTA – Tuscany/ Piedmont Red ....... SWS
la TERRE ............................................... SWS
la TOLEDANA – Piedmont Red ............. SWS
la VALANTINA – Italy .................................GC
la VIELLE FERME – S-Rhone ................ SWS
LABOURE ROI – W-Burgundy ............... SWS
LACROSSE – Napa ..................................AL
LADOUCETTE – Loire ............................ AWS
LAETITIA Sparkling ................................ AWS
LAETITIA ................................................ SWS
LAGARIA –Veneto .................................. SWS
LAGONE – Italy .........................................GC
LAGOSTA VINHO VERDI – Portugal .........AL
LAIL Vinyards – California ...................... C&C
LALANDE ....................................................AL
LALLEMENT Champ – French ..................SW
LANCASTER ........................................... SWS
LANCER'S – Spain ................................. SWS
LAIRD FAMILY Estate .............................. SIC
LANGMEIL – Australia ................................JB
LANSON Champ. – French .................... SWS
LARKHEAD ............................................. SWS
LASORDA – Italy ....................................... BB
LAURENT PERRIER Champ. – French.. SWS
LATOUR – W-Burg./Languedoc ............. SWS
LAURENZ – Austria .............................. SWS
LAVANTUEUX – W-Burgundy ................ SWS
LAYER CAKE – Australia/Arentina
Italy/Sotuth Rhone ....................... SWS
le GRAND NOIR– France ...........................JB
le MATA – New Zealand ............................GC
le PUPILLE – Tuscany ............................ SWS
le SNOOT ................................................... BB
LEACOOK Port ....................................... SWS
LEAPING HORSE ................................... SWS
LEASINGHAM – Australia ..........................JB
LEEUWIN Estate – Australia ....................GC
LEHRNER – Austria ............................... SWS
LENGS & COOTER – Australia ............. SWS
LEROY – R-Burgundy ............................. SWS
les DEUX RIVES – Languedoc............... SWS
les GARRIGUES – S-Rhone................... SWS
 Hawaii Beverage guide - Brand index
les HAUTS de la BRUNE – France..........GC
LEVENDI................................................. SWS
LIBERTY CREEK – Calif. .........................JB
LIBERTY SHOOT ..................................... BB
LILLYPILY – Australia ............................ SWS
LIMERI CK Calif. ......................................JB
LINCOURT – C Coast ...............................GC
LINDERMAN' S – Australia/Africa ......... SWS
LISINI – Tuscany ................................... SWS
LITTLE BLACK DRESS............................. BB
LITTE BOONEY – Australia ...................... BB
LUTTLE PENGUIN – Australia.............. SWS
LITTORAI – California .............................JMD
LIVINGSTON Cellars – California .............JB
LIVIO FELLUGA – Italy .........................CWS
LOAN – Australia .................................... SWS
LOIMER – Austria..........................AWS-SWS
LOKOYA – Napa ........................................GC
LOMBARDO Port.................................... SWS
LONDER – Mendocino ...............................PB
LONG BOARD – Sonoma .......................JMD
LONG HOP – Australia .......................... SWS
LOG NECK – Africa ............................... SWS
LONG SHADOW – Washington ............. C&C
LONGORIA – C. Coast ...........................JMD
LORING WINE CO. – C. Coast .....AWS-SWS
LORINON – Spain .....................................GC
LOS VASCOS – Chile ............................ SWS
LOT 205 Winery – California .................. C&C
LOUIS BERNARD – Burgundy.................. BB
LOUIS GUNTRUM – Germany ........BB - GC
LOUIS JADOT – France ....................BB - GC
LOUIS MARTINI – Napa ............................JB
LUCA – Argentina......................................GC
LUCE – Tuscany..................................... SWS
LUCENTE – Tuscany.............................. SWS
LUCIEN ALBRECHT Spklg. ..................... SIC
LUCAS & LEWELLEN ...............................AL
LUCCIO – Italy ...........................................JB
LUDWIG LEWHAUS – Germany ..............PB
LUIGI BRUNELLLI –Italy ...........................AL
LUIS CANAS –Spain ............................. SWS
LUNA ...................................................... SWS
LUNA di LUNA – Veneto........................ SWS
LUNA di LUNA Spklg. – Italian............. SWS
LUPICAIA – Italy .......................................GC
LURTON – Argentina................AWS - SWS
LYETH – Sonoma ..................................... BB
LYNMAR Winery – California ................ C&C
LYNX – Africa.............................................PB
M
Mac MURRAY RANCH – Sonoma ............JB
MacPHAIL FAMILY – C. Coast ........AWS-SWS
MACARIO – Italy.................................... C&C
86 Hawaii Beverage guide MAY 2009
MACON LUGNY – W-Burgundy .......CWS-SWS
MACROSTI Winery – Sonoma ...............JMD
MACULAN – Italy ................................... C&C
MADDOG & ENGLISHMAN – Spain .............JB
MAESTRACCI OORSICA –France ............ SWS
MAGAINE – French ............................... SWS
MAISON KUENTZ-BLAS – Alscace .......... AWS
MAR de FRADES – Spain..........................JB
MAKOR – C. Coast .......................AWS-SWS
MAKULU – Africa .......................................JB
MAN Vintners – Africa ............................ SWS
MANSFIELD Winery – Napa .........AWS-SWS
MANTRA – Sonoma ......................AWS-SWS
MANYANA – Spain .....................................JB
MAPENA – Argentina ...............................GC
MARASKA ..................................................AL
MARC BREDIF – Loire ........................... SWS
MARC KEYDENWEISS – Alscace ............GC
MARCHESI di BAROLO – Piedmont Red ... AWS-SWS
MARCHESI di GRESY – Italy....................GC
MARCO NEGRI Sparkling.........................GC
MARGAN – Australia..................................PB
MARGARET'S Vinyards – Calif..................AL
MARILYN ....................................................PB
MARKHAM Winery ................................. SWS
MARQ. de CAcERRES – Spain ............. SWS
MARQUES de GRINION – Spain .......... SWS
MARQUES de MONSTROLSpklg ..............AL
MARQUES de RISCAL – Spain ............. SWS
MARQUES LIEN – Argentina ...................GC
MARQUES MURRIETA – Spain............. SWS
MARQUES PHILIPS – Australia............. SWS
MARQUIS de LATOUR Spklg. – French.... SWS
MARQUIS LIEN – Argentina .....................GC
MARRASO – Argentina.............................PB
MARTIN CODEX – Spain...........................JB
MARTIN & WEYRICH ........................... SWS
MARTINI & ROSSI Wine/Champ. – Italy .. BB
MARWOOD Champagne .......................... BB
MASI – Italy ...............................................GC
MASO CANALI – Italy ................................JB
MASON Cellars ...................................... SWS
MASON/POMELO – Napa ..................... AWS
MATANZAS CREEK – Sonoma.................GC
MATEUS – Portugal ............................... SWS
MATTHEWS Cellars – Washington.........JMD
MATUA VALLEY – New Zealnd ............. SWS
MAUI Sparkling Wine ............................ SWS
MAVERICK – Australia ........................... SWS
MATARIKI – New Zealand ..........................AL
MAYACAMAS – Napa............................. AWS
McMANIS FAMILY – California ...............JMD
McWILIAMS-HANWOOD – Australia .........JB
MEDERANO TINTO – Spain ......................PB
MEDIEVO – Spain ......................................AL
MEDUSA................................................. SWS
MELILO Port ........................................... SWS
MELIS – Spain.........................................JMD
MELKA...................................................... SIC
MELVILLE Winery – C. Coast .......AWS-SWS
MELINI – Tuscany .................................. SWS
MEO CAMUZET – R-Burgundy.............. SWS
MER SOLEIL – C. Coast ...............AWS-SWS
MERIDIAN Vinyards ............................. SWS
MERRY EDWARDS – Sonoma ..............JMD
MERRYVALE Vinyards ........................... SWS
MESH – Australia ....................................JMD
MESSMER – Germay............................. AWS
METEOR Vinyards – Napa ...........AWS-SWS
METHVEN – Oregon ................................ SIC
METTLER ................................................. SIC
MEYER FAMILY – Napa......................... AWS
MEZZACORONA – Veneto ................... SWS
MI SUENO – Napa ..................................JMD
MIA'S PLAYGROUND................................ BB
MICHAUD Vinyards – California ........... C&C
MICHAEL DAVID ....................................... BB
MICHEL COLIN DELEGER – Burgundy .... AWS
MICHEL OLIVER– France.......................JMD
MICHEL REDDE – Loire ...........................GC
MICHELE CHIARLO – Italy .......................GC
MIDSUMMER Cellars – Calif. ...................JB
MILBRANDT – Calif...................................JB
MILLS REEF – New Zealand ................. AWS
MINER FAMILY – Napa ...........................JMD
MINET – Loire ........................................ SWS
MINGES – Germany......................AWS-SWS
MIRASSOU – California .............................JB
MO Sparkling – Italian............................ SWS
MOCCAGATTA – Italy ............................ AWS
MOET & CHANDON Champ. ...............CWS-SWS
MOGEN DAVID...........................................PB
MOILLARD .................................................AL
MOLLY DOOKER – Australia ........AWS-SWS
MOLNAR FAMILY – California ............... C&C
MONCHIERO – Piedmont Red .............. SWS
MONDAVI ............................................... SWS
MONETO Sparkling – Italian.................. SWS
MONKEY BAY– New Zealand................ SWS
MONMUUSSEAU – Loire...........................AL
MONROSSO – Italy ..................................JB
MONSANTO – Tuscany ..............CWS-SWS
MONTE ANTICO – Tuscany .........AWS-SWS
MONTES Estate – Chile..........................JMD
MONTEPELOSO – Tuscany..........AWS-SWS
MONTEVINA ............................................ BB
MONTGRAS – Chile......................AWS-SWS
MONTINORE – Oregon .............................AL
MONTSARRA Sparkling ...........................GC
MONTSTROL Spklg – Spainish............. SWS
MOON MOUNTAIN – Calif ............CWS-SWS
MOORE'S Creek– Australia .......................AL
MORGAN Winery – California ............... C&C
MORGANTE – Italy ................................ C&C
MORGADIO, Albarino – Spain ..................GC
MORRO BAY – Monterey................ AL -SWS
MOSELLAND – Germany ..........................AL
MOUNT EDEN ........................................ .SIC
MOUNT VEEDER Winery ...................... SWS
MOUNTAIN VIEW – California ................JMD
MOUNTFORD – New Zealand...................PB
MOUTON CADET– R-Bordeaux ............ SWS
MT. DIFFILCULTY – New Zealand ..........JMD
MT. NELSON – New Zealand ...................GC
MUDDY WATER – New Zealand.............. SIC
MULDERBOSCH – Africa .........................GC
MUELLER – Sonoma ....................AWS-SWS
MUELLER CATOIR – Germany.............. AWS
MUMM'S – France ................................. SWS
MUMM'S NAPA Sparklig ........................ SWS
MURPHY-GOODE – California ................. BB
MUSCAT OTTONEL – Hungary .................AL
N
NACHTGOLD – Germany ..........................JB
NANDO – Italy/Marsala..............................AL
NAPA RIDGE ..............................................PB
NATHANSON CREEK ............................ SWS
NATIVE 9 – C. Coast .............................. AWS
NATURA – Chile ..................................... SWS
NAUTILUS – New Zealand......................JMD
NAVARRO – Mendocino ...............AWS-SWS
NAVARRO CORREAS – Argentina........ SWS
NAVERAN – Spain .....................................JB
NEAL – Napa.............................................GC
NEIL ELLIS – Africa................................ SWS
NEVADA County Wine Guide– Organic ....AL
NEW HARBOR – New Zealand ............. SWS
NEW HAVEN – New Zealand.................CWS
NEWTON Winery ..........................CWS-SWS
NEXT – Oregon ...................................... C&C
NEYERS Vinyards – Napa ................... SWS
NIEBAUM COPPOLO ............................. SWS
NICHOLAS COLE – Washington ..............GC
NICKEL & NICKEL – California............. C&C
NICOLAS FEUILATTE – France ........... C&C
NIGHT TRAIN – Natural Wine ...................JB
NIELLON – W-Burgundy ........................CWS
NINE STONES – Australia ..................... SWS
NOBILISSIMA – Italy ..................................PB
NONO FRANCO Spklg. – Italian ..AWS-SWS
NORMA JEAN ............................................PB
NORTH By Northwest – Washington..... C&C
NORTH BERKELEY – France.................JMD
NORTHSTAR – Washington .........AWS-SWS
 Hawaii Beverage guide - Brand index
NOVELTY HILL ...................................... SWS
NOVIA Sparkling. ......................................GC
NOVY Family Wine – California ............ C&C
NOZZOLE – Italy ...............................BB - GC
NUEVO MUNDO Organic ........................ SIC
NUGAN – Australia ....................................PB
NUMANTHIA TERMES ................................
C&C
NUOVACAPPELETTE Organic ................ SIC
O
OASIS .........................................................PB
OBERON ................................................ SWS
OJAI Vinyards – C. Coast ............AWS-SWS
OLIVERHILL – Australia .............................PB
OLIVIER LEFLAIVE – Burgundy ............ AWS
ONE TRUE VINE ................................... SWS
OPICI – California/Italy ..............................AL
OPOLO Vinyards – Calif. ..........................JB
OPUS ONE – Napa ................................ AWS
ORGANIC VINTNERS ............................. SIC
ORGANIC WINE WORKS ............... AL - SIC
ORIN SWIFT Cellars – Napa .................JMD
ORLEANS HILLS – Organic ............ AL - SIC
ORNELLAIA – Tuscany .......................... SWS
OROGENY Vinyards – Calif. .........CWS-SWS
OROYA – Spain ...................................... SWS
OSBOURNE SOLAZ – Spain................. SWS
OSTERTAG – Alscace............................ SWS
OUR DAILY RED Organic ........................ SIC
OVERSTONE – New Zealalnd ...................JB
OXFORD LANDING – Australia ..............JMD
OYSTER BAY – New Zealand ................ SWS
P
PACENTI – Tuscany ............................... SWS
PACIFIC RIM .......................................... SWS
PAGE WINE Cellars – Napa .........AWS-SWS
PAGGIO – Veneto .................................. SWS
PAHLMEYER – California ...................... C&C
PALA – Italy ............................................ SWS
PALACIOS REMONDO – Spain .......AWS-SWS
PALADIO – Italy...................................... C&C
PALI Wine Co. – C. Coast .......................JMD
PALM BAY IMPORTS ............................. AWS
PALMAZ Vineyards – Napa ..........AWS-SWS
PALMNA – C. Coast ......................AWS-SWS
PALMES d' ORO – France ..................... C&C
PANTHER CREEK – Oregon ................... SIC
PAPAPIETRO PERRY – Sonoma .....AWS-SWS
PAPIO ..................................................... SWS
PARADIGM Winery – Napa ....................JMD
PARAISO Vinyards. – Calif. .......................JB
PARAS – Calif. ..........................................JB
PARCEL 41 .................................................PB
PARDUCCI ............................................. SWS
PARINGA – Australia ............................. SWS
PARSON'S FLAT – Australia......................JB
PASCAL JOLIVET – Loire ...................... AWS
PASCUAL TOSO – Argentina .................JMD
PASO CREEK ........................................ SWS
PATZ & HALL – Napa....................AWS-SWS
PAUL BARA Champ. – French.............. AWS
PAUL CHENEAU Spklg. – Spanish............... SWS
PAUL HOBBS Winery – California ......... C&C
PAUL LATO – C. Coast .................AWS-SWS
PAUL MASSON Port .............................. SWS
PAUL MATTHEW.................................... SWS
PAVI Winery............................................ SWS
PAVILLON Winery – California............... C&C
PAX WINE Cellars – Sonoma .......AWS-SWS
PAZO BARANTES – Spain .................... SWS
PEACHY CANYON – C. Coast ...............JMD
PEAY Vineyards – Sonoma...........AWS-SWS
PECCHENINO – Italy ............................. AWS
PEDRONCELLA – Sonoma ....................JMD
PEGASUS BAY – New Zealand ............. SWS
PEIRANO Estate – Calif. ............................JB
PEJU – Calif. .............................................JB
PELTER STATION .................................. SWS
PELTON HOUSE ...............................BB - GC
PENFOLDS Pot/Wine– Australia ........... SWS
PENLEY Estate – Australia .......................GC
PENNER-ASH – Oregon .......................JMD
PEPI – Sonoma ........................................BB
PEPPER BRIDGE – Washington ..........C&C
PEPPERWOOD ........................................BB
PERE PATRIARCHE – Rhone.................. AL
PEROPAN – Veneto ....................AWS-SWS
PERRIER JOUET Spklg/Wine–France .. SWS
PERRIER JOUET Spklg.–French ............ SWS
PERRIN – S-Rhone .............................. SWS
PERRONE ELIO – Piedmont Red .......AWS-SWS
PERROT MONOT– R-Burgundy ......... SWS
PERRUSSET – W-Burgundy................ SWS
PETALUMA – Australia ........................ SWS
ETER LEHMANN – Australia .................. GC
PETER MICHAEL Winery– California ...C&C
PETER PAUL – Napa ...............................GC
PETER VELLA ...........................................JB
PETITE BISTRO – France ........................ BB
PEWSEY VALE – Australia .....................JMD
PHIFER-PAVITT – Calif. ............................JB
PHILIPE FAURY – NRhone .................... SWS
PHIPPONNAT Champ. – French ......AWS-SWS
PIANCORNELLO – Italy ......................... C&C
PICKET FENCE ...................................... SWS
PICO MADAMA – Spain .............................JB
PIERI – Tuscany .................................... SWS
PIERRE JEAN – Vin de Pays.....................PB
PIERRE GIMONNET Champ. –French...AWS-SWS
PIERRE-JOUET Sparkling Wine ............... SWS
PIERRE PETERS Champagne .............. AWS
PIGHIN – Italy............................................GC
PIKE & JOYCE – Australia ..................... SWS
PILLAR BOX – Australia ............................JB
PILLITTEN Estate .......................................AL
PINA Cellars – California ....................... C&C
PINE & POST – Washington .................... SIC
PINK DOG – Calif......................................JB
PINK KNOT – Australia ........................... SIC
PINOT EVIL – Vin de Pays.........................PB
PIOCHO .................................................. SWS
PIO CESARE – Piedmont Red......AWS-SWS
POEMA Spklg............................................ BB
PIPER HEIDSIECK Champ./Wine– France....... BB
PIPER SONOMA Wine/Sparkling ............. BB
PIPER'S BROOK – Australia ...................GC
PIPING STRIKE – Australia .......................JB
PIQUERUS – Spain................................ C&C
PIRA LUIGI – Italy .................................. AWS
PIRA BOSCHIS – Italy ........................... AWS
PIRATHON – Australia .......................... SWS
PIRRAMIMMA – Australia ..........................PB
PISONI ...................................................... SIC
PLACIDO – Veneto/Tuscany .................. SWS
PLANETA – Italy ............................AWS-SWS
PLUMPJACK Winery – Napa ..................JMD
POCAS TERRAS Port – Portugal ..............AL
PODERE Poggio Scalette – Italy .......... C&C
PODERE SACUTTI – Italy ..................... C&C
POGGIO ANTICO – Tuscany ........AWS-SWS
POL ROGER Champ. – French ....AWS-SWS
POLIZANO – Tuscany ...................AWS-SWS
POLKA DOT – Germany ............................JB
POMELO................................................. SWS
POMMER Champ. – French ................. SWS
PONT d'AUVIGNON – France....................JB
PONZI – Oregon........................................GC
PORTO CRU – Port ...................................JB
POTARI Sparkling. – Italian ................... SWS
POUILLY FUME –Lorie ..........................CWS
PRAGER – Austria ........................AWS-SWS
PREMAIT – Ronania ..................................AL
PRETESI – Italy ...................................... C&C
PREVAIL ................................................. SWS
PIRCAS NEGRAS Organic ...................... SIC
PRIDE MOUNTAIN – Napa .......................GC
PRINCIPESSA – Piedmont Red............. SWS
PRINCIPESSA Spklg. – Italian............... SWS
PRINCIPATO – Trentino ......................... SWS
PRIVATE RESERVE – California ........... C&C
MAY 2009 Hawaii Beverage guide 87
PRIVATE STOCK – California ....................AL
PROVENANCE Vinyards ............CWS-SWS
PRUNOTTO – Italy ................................. C&C
PUERTO VIEJO – Chile .............................AL
Q
QUADY ................................................... SWS
QUENARDO – France............................ SWS
QUERCIABELLA – Tuscany..........AWS-SWS
QUILCEDA CREEK – Calif. .....................JMD
QUINTA do CARMO – Portugal ...... AL -SWS
QUINTA do CRASTO – Portugal...............GC
QUINTA do DORADO–Portugal. ........... AWS
QUINTA do INFANTADO Port – Portugal ..........AL
QUINTA do VESUVIO – Portugal ....................C&C
QUINTESSA – Napa .....................AWS-SWS
QUIPE ..................................................... SWS
QUIVIRA Estate – California .................. C&C
R
R Winery – Australia .............................. SWS
RH PHILLIPS – Yolo County ..................... BB
RL BULLER – Australia .............................PB
RADIO COTEAU – Sonoma ....................JMD
RADOG – C. Coast ...................................GC
RAIMAT – Spain .........................................PB
RAMEY Wine Cellars – California ......... C&C
RAMON BABLOA – Spain .........................JB
RAMONET – W-Burgundy ..................... SWS
RAMOS PINTO Port – Portugal...... AWS-SWS
RAMPOLLA – Tuscany .................AWS-SWS
RAMSAY – Napa .....................................JMD
RANCHO ZABACO – Sonoma...................JB
RARE WINE Wine/Port – Spain ......AWS-SWS
RAVENEAU – W-Burgundy .................... SWS
RAVENSWOOD...................................... SWS
RAVENTOS Spklg. – Australian/Spainish . SWS
RAY'S STATION ........................................ BB
RAYUN – Chile ........................................JMD
RAZOR EDGE – Australia.........................GC
REAL – Spain ......................................... SWS
REALM Cellars – Napa .................AWS-SWS
RED BANK – Australia ...........................JMD
RED BICYCLETTE – France ......................JB
RED CAR – C. Coast ....................AWS-SWS
RED DIAMOND ...................................... SWS
RED ROCK – California .............................JB
RED TRUCK ........................................... SWS
RED WOOD CREEK – California...............JB
REDCLIFFE – New Zealand .................. SWS
REGIS MINET – Loire ............................ AWS
REGUSCI....................................................PB
REILLY'S – Australia ..................................PB
REINHARTSHAUSEN – Germany ........ SWS
 Hawaii Beverage guide - Brand index
RELIC – Mendocino .......................AWS-SWS
RENE BARBIER – Spain ........................ SWS
RENIERI – Italy ....................................... C&C
RENWOOD ............................................. SWS
REVANA Family Vynds – Calif/Ore. ....... C&C
REVERDY – Loire ................................... SWS
REX HILL Vineyards – Oregon................JMD
REYNOLDS FAMILY – Napa .....................GC
RIBOLI FAMILY ...........................................AL
RICARDO SANTOS – Argentina ...............GC
RIDGE Vineyards – California ................ C&C
RINALDI Sparkling .....................................GC
RISATA – Italy .............................................JB
RIUNITE – Italy ....................................... SWS
ROAD 31 Wine Co – California .............. C&C
ROAR – C. Coast .....................................JMD
ROBERT CHADDERDON SELECTIONS .......JB
ROBERT CHEVILLON –Burgundy ......... AWS
ROBERT CRAIG – Napa ...........................GC
ROBERT DENOGENT – Burgundy ........ AWS
ROBERT FOLEY – Napa .........................JMD
ROBERT JASMIN – Rhone .................... AWS
ROBERT SINSKEY – California ............. C&C
ROBERT STEMMLER – Calif. ...................JB
ROBERT TLBOT – Calif. ...........................JB
ROBERTSON Estate – S. Africa ................AL
ROBINSON FAMILY – Calif. ..................... SIC
ROCCA ALBINO – Italy .......................... AWS
ROCCA DELLE MAICE – Tuscany ............AWS-SWS
ROCCA Vineyards – Napa ........................GC
ROCCOLO GRASSI – Italy..................... C&C
ROCHFORD – New Zealand .................. SWS
ROCINANTE ........................................... SWS
ROCK & VINE .............................................PB
ROCK BARE – Australia .............................JB
RODNEY STRONG Winery .................... SWS
ROEDERER Estate Spklg. ...........AWS-SWS
ROESSLER – Sonoma ..................AWS-SWS
ROLAND LAVANTUREUX – Burgundy ..... AWS
ROLF BINDER – Australia .........................GC
ROMANELLI – Italy....................................AL
ROMANET Port ..................................... SWS
ROOT 1 – Chile...........................................JB
ROSEMOUNT – Australia....................... SWS
ROSENBUM............................................ SWS
ROSS NORTHRIDGE – Australia...............PB
ROSTAING – Rhone ............................... AWS
ROTH ...................................................... SWS
ROTHSCHILD – Languedoc ................... SWS
ROULOT – R/W-Burgundy ..................... SWS
ROUND HILL........................................... SWS
ROUND POND ......................................... SIC
ROY Estate ............................................. SWS
ROYAL TOKAJI CO. – Hungary ................GC
RUBICON Estate – Napa ....................... AWS
88 Hawaii Beverage guide MAY 2009
RUDD Estate – California ..................... C&C
RUFINO – Fruli/Italy/Tuscany................. SWS
RUGGERI Spklg.– Italian .............AWS-SWS
RUGHETTI – Veneto .............................. SWS
RUSACK – C. Coast ......................AWS-SWS
RUTHERFORD HILL ............................... SWS
RUTHRFORD RANCH ............................ SWS
S
7 DEADLY ZINS – California .................... BB
SA PRUM – Germany ............................. SWS
SACRED HILLS –New Zealand .............. SWS
SAG ELANDS Vinyards – Wash. ...CWS-SWS
SAINT HELENA ROAD Calif. ................... SIC
SAINTSBURY – Caneros.........................JMD
SALENTEIN – Italy .................................. AWS
SALMONCREEK .........................................PB
SALON Champagne ..................................GC
SALVARD – Loire .................................... SWS
SAMANTHA STARR – C. Coast ..............JMD
SAMSARA ............................................... SWS
SAMUELS GORGE – Australia .............. SWS
SAN ANTONIO............................................AL
SAN PATTRIGANO – Italy .............AWS-SWS
SAN QUIRICO – Italy.............................. C&C
SANDEMAN Port ................................... SWS
SANDOVAL – Napa ................................... BB
SANFORD ............................................... SWS
SANFORD X-Dry Champagne....................PB
SANTA ALICIA Reserve – Chile .........AL - PB
SANTA EMA – Argentina ........................JMD
SANTA MARGHERITA. – Tuscany/Trentino .......... SWS
SANTA MARGHERITA Spklg. – Italian.................. SWS
SANTA RITA – Chile ............................. SWS
SANTA SOFIA – Italy ................................. BB
SANA ERESA – Itay....................................JB
SARTORI – Veneto ................................. SWS
SASSICAIA – Italy....................................GC
SAUNOIZE – Burdundy .............................GC
SAUSAL Vineyards – Sonoma ..................GC
SAUVIGNON REPUBLIC – Sonoma ......GC
SAUVION – Loire .................................... SWS
SAXUM – C. Coast ........................AWS-SWS
SCAVINO – Italy ..................................... AWS
SCHARFFENBERGER Sparkling ........... AWS
SCHEFFIELD Port/Sherry/Marsala ............JB
SCHERRER Winery – Sonoma .......AWS-SWS
SCHNIEDER – Germany ........................ AWS
SCHLOSS SCHOENBORN – Germany .........AL
SCHLOSS VOLRADS – Germany ..............AL
SCHLUMBERGER – Alscace ................. SWS
SCHMITT SOHNE – Germany .................. BB
SCHRAFFNBERGER Spklg.................... SWS
SCHRAMSBERG Sparkling – California .......GC
SCHRADER – Calif. ...................................JB
SCHUG – Sonoma .....................................GC
SCHWEIGER Vinyards – Napa ............. AWS
SCREW KAPPA – Napa ............................ BB
SEA SMOKE Cellars – C. Coast .............JMD
SEAVIEW Spklg. – Australian ......AWS-SWS
SEBASTIAN Vineyards ........................... SWS
SEBEKA – Africa.........................................JB
SEGHESIO Vineyards – Sonoma..........JMD
SEGURA VIUDAS Spklg. –Spainish....AWS-SWS
SELAKS – New Zealand ............................GC
SELBYWinery – Sonoma .........................JMD
SELENE – Napa.............................AWS-SWS
SELLA & MOSCA – Italy............... AWS-SWS
SELVAPIANA – Italy ............................... C&C
SENORIO de SAN VICENTE – Spain .... C&C
SEPS Estate – California ........................ C&C
SEPTIMA – Argentina ............................ SWS
SEQUOIA GROVE – Napa ........................GC
SERGIO CARLEI – Australia .................. AWS
SERGIO MOTTURA – Italy.................... C&C
SETTI PONTI – Italy ..................................GC
SEVEN DAUGHTERS ............................. SWS
SEXTO – Spain ........................................JMD
SHAFER Vynyds – California ................. C&C
SHEA – Oregon .............................AWS-SWS
SHERWOOD – New Zealand .....................PB
SHIRVINGTON – Australia .........................JB
SIDURI – California/Oregon ................... C&C
SIGNORELLO Vinyards – Napa .............JMD
SILVER .................................................... SWS
SILVER STAG – Napa................................GC
SILVER OAK – Napa......................AWS-SWS
SILVER PALM ............................................ BB
SILVER VALLEY Spklg. – California.............SIC
SILVERADO Vineyards – Napa ................GC
SILVIO NARDI – Italy .................................GC
SIMI Winery............................................. SWS
SIMONNET FEBVRE –W-Burgundy .............. SWS
SIMONNET FEBVRE Spklg – French ............ SWS
SINGLE Vineyards – Sonoma ....................JB
SINGLEBACK – Australia ......................... SIC
SIRITA – Napa ...............................AWS-SWS
SLAUGHTERHOUSE – Calif. ....................JB
SMASHED GRAPES ............................... SWS
SMITH & HOOK – Napa .............................AL
SMITH WOODHSE Port ......................... C&C
SMOKING LOON ....................................... BB
SOQUALMIE Winery............................... SWS
SOCKEYE – Chile..................................... SIC
SOKOL BLOSSER .................................. SWS
SOLAIRE ................................................. SWS
SOLARIS .................................................CWS
SOLDERA – Tuscany.....................AWS-SWS
SOLDO – Italy .............................................AL
SOLENA – Oregon...................................JMD
SONOMA COAST ......................................GC
SONOMA CUTRER – Sonoma..................GC
SONMA Reserve ........................................JB
SOTER Win.e/Spklg. – Oregon .....AWS-SWS
SOUVERAIN ........................................... SWS
SPADINO NERO – Italy ............................. BB
SPALLETTI – Italy ...................................... BB
SPARR Sparkling– French ..................... SWS
SPARR – Alscace .................................. SWS
SPELLBOUND ........................................ SWS
SPRING VALLEY – Washington...AWS-SWS
SPORTOLETTI – Italy ........................... C&C
SPY VALLEY – New Zealand ................... BB
ST. CHRISTOPHER – Germany .................AL
ST. CLEMENT – Napa ...................AWS-SWS
ST. FRANCIS ............................................. BB
ST. GABRIEL – Germany ...........................JB
ST. HALLET – Australia .......................... SWS
ST. JEAN – Languedoc .......................... SWS
ST. MARTIN – Languedoc .......AL-AWS-SWS
ST. SUPERY............................................... BB
STAG'S LEAP – Napa ...................AWS--SWS
STARLIGHT Vinyards – Sonoma..AWS-SWS
STARLING CASTLE – Germany .................JB
STE. MICHELLE...................................... SWS
STEELE ................................................... SWS
STELLA – Italy ........................................ C&C
STELLINA di NOTTE – Trentino ............. SWS
STELTZNER – Napa ................................JMD
STEPHEN VINCENT – California ............JMD
STERLING Vineyards ....................CWS-SWS
STEWART Cellars – Napa.......................JMD
STICKS – Australia .....................................JB
STIMSON Estate..................................... SWS
STOLPMAN – C. Coast .................AWS-SWS
STONE Cellars........................................ SWS
STONECAP ............................................. SWS
STONEHEDGE ........................................ BB
STONESTREET – Sonoma .......................GC
STORRS – Calif. ........................................JB
STORYBOOK MT. – California ............... C&C
STRACCALI – Tuscany.......................... SWS
STRUB – Germany ................................. AWS
SUMMERLAND ....................................... SWS
SUSANA BALBO – Argentina...................GC
SUTTER HOME Winery .......................... BB
SWITCHBACK RUDGE – Napa ...............JMD
SYCAMORE LANE .................................. BB
SZEKSARON – Hungary ............................AL
T
3 BLIND MOOSE .................................... SWS
3 RINGS – Australia................................ SWS
337 ...................................................... SWS
TABLAS CREEK...................................... SWS
 Hawaii Beverage guide - Brand index
TAFT STREET.............................................AL
TANGENT – Calif. ......................................JB
TAGONIUS – Spain ....................................JB
TAIT – Australia...........................................PB
TALTARNI – Australia.................................GC
TAITTINGER Champagne .........................GC
TALTARNI Sparkling ................................GC
TALUS ..................................................... SWS
TAPENA – Spain .................................... SWS
TAYLOR ................................................... SWS
TAYLOR-FLADEGATE – Portugal .......BB-GC
TAZ ...................................................... SWS
TEDESCHI............................................... SWS
TENUTA DELL – Tuscany ....................... SWS
TERAZAS – Argentina ............................ SWS
TERLANO – Trentino .............................. SWS
TERLATO ................................................ SWS
TERLATO CHAPOUTIER – Australia .... SWS
TERRA VALENTINE – Calif. ......................JB
TERRE DORIA – Italy ............................. SWS
TERREDAVINO – italy ............................. SIC
TERRY HOAG ......................................... SWS
TERUZZI PUTHOD – tuscany ................ SWS
THE OTHER GUY – ....................................JB
THE JIBE – New Zealand ...........................JB
TIR NA DOG – Australia ........................ SWS
TISDALE Vnyd. – Calif. ..............................JB
TIZIANO – Germany .................................. BB
TOAD HOLLOW – Calif. .............................JB
TOASTED HEAD..................................... SWS
TOLANI – Tuscany ................................. SWS
TOMERO – Argentina ...............................JB
TOMMASI – Itay..........................................JB
TORBRECK – Australia ......................... SWS
TORMARESCA – Italy ............................ SWS
TORRES – Spain .................................... SWS
TORRSELLA – Veneto............................ SWS
TOSTI Sparklig – Italian......................... SWS
TOTT'S Champagne – California ...............JB
TRADE WINDS ...................................... SWS
TRAMIN – Italy........................................ C&C
TRAVAGLINI – Italy................................. AWS
TREANA – C. Coast ..........................BB - GC
TREFETHEN Vinyards – Napa ........AWS-SWS
TRES OJOS – Spain ..................................JB
TRES SABORES – Calif. ............................JB
TREVOR JONES – Australia .................. SWS
TRIMBACH – Alscace....................CWS-SWS
TRINCHERO – California........................... BB
TRINITY OAKS – California ....................... BB
TRINQUEVEDEL – S-Rhone .................. SWS
TRITONO – Argentina .................AWS-SWS
TRIVENTO – Argentina........................... SWS
TRUCHARD Vineyards – Caneros ..........JMD
TRUMPETER – Argentina ................... SWS
TSCLARKE – Australia ........................... SWS
TUA RITA – Italy ..................................... C&C
TUDOR – C. Coast ............................BB - GC
TUNNEL of ELMS ................................... SWS
TURKEY FLAT – Australia .........................GC
TURNERS CROSSING – Australia ............ SWS
TURNING LEAF – Calif./Germany .............JB
TUSK N RED........................................... SWS
TUSCAN HILLS – Tuscany ..................... SWS
TWENTY BENCH........................................PB
TWIN FIN – California .................................JB
TWIN VALLEY – California .........................JB
TWISTED ZIN.......................................... SWS
TWO ANGELS – Calif. ................................JB
TWO HANDS – Australia ....................... SWS
TWO MT . WATERS – Washington .......... SIC
TWO TONE FARMS ............................... SWS
TWOMEY – Napa ..........................AWS-SWS
TYRUS EVAN – Oregon ..........................JMD
TYRRELL'S – Australia ......................AL-SWS
V
VAL di SUGA – Italy...................................GC
VAL de VID – Spain ................................ SWS
VALENTIN BIANCHI – Argentina .............JB
VALLE REALE – Itlay .............................. C&C
VALLONE – Italy ........................................GC
VAMPIRE................................................. SWS
VARNER .................................................. SWS
VASSE FELIX – Australia ........................JMD
VAZA – Spain.......................................... SWS
VEGAS 3 – Spain........................................AL
VENDANGE ............................................ SWS
VENDI – Italy...............................................AL
VENTANA Estate – Monterey .....................AL
VERAISON-Krupp Bros. – Napa .............JMD
VERAMONTE – Chile ............................. SWS
VERDILLAC – Bordeaux .............................AL
VERITE – Napa ..........................................GC
VERSASI – Italy ..........................................JB
VEUVE CLIQUOT Champagne...............CWS
VEUVE de VERNAY Splkg.– French...............AWS
VIADER – Calif............................................JB
VIDAL FLEURY – S-Rhone ....................... SWS
VIE di ROMANS – Italy ........................... AWS
VIETTA – Italy ............................................GC
VIGNALTA – Italy .................................... C&C
VILAFONTE – Africa ..................................GC
VILLA CREEK – C. Coast ..............AWS-SWS
VILLA GUILLA – Italy..............................CWS
VILLA MARIA – New Zealnd .................. SWS
VILLA MT. EDEN..................................... SWS
VILLA POZZI – Veneto/Italy ................... SWS
VILLA ROSA – Italy ....................................AL
VILLAINE – R-Burgundy ......................... SWS
VILMART & CIE Champ. – Frnech .......AWS-SWS
VINA COBOS – Argentina ..................... C&C
VINA MOCEN – Spain ................................AL
VINA SAN ESTEBAN – Chile .....................AL
VINA MOCEN – Spain ................................AL
VINA SALSEDO – Spain............................GC
VINCENTE GANDIA....................................AL
VINE CLIFF – Napa .......................AWS-SWS
VINEDOS de PARAGOS – Spain .......... C&C
VINEDOS TERANOBLE – Chile ............. C&C
VINEYARD 29 ........................................... SIC
VINI – Bulgaria ........................................ SWS
VINITERRA – Argentina ...........................JB
VINO NOCETO – Calif. ..............................JB
VINOPTMA – New Zealand .................... SWS
VINS EL CEP – Spain ............................. C&C
VINUM – Calif. ...........................................JB
VIRGIN WINES .......................................... BB
VISTALBA - – Argentina ...........................JB
VITA NOVA ............................................. SWS
VITTOR .......................................................AL
VOGA – Veneto....................................... SWS
VOLCANO – Hawaii ....................................JB
VOLCKENBURG – Germany .....................GC
VOLPAIA – Italy.......................................... BB
VOLTEO – Spain .........................................JB
VON SIMMERN Estate – Grmany .............AL
VOSS – Napa...........................................JMD
W
W.H. SMITH – Sonoma..................AWS-SWS
W&J GRAMHAM'S – Portugal................ C&C
WAIRAU RIVER – New Zealand.................JB
WALNUT CREST – Chile ........................ SWS
WARICKS – Africa ....................................GC
WARRES – Portugal .............................. SWS
WATER WHEEL – Australia ........................PB
WATERS.................................................... SIC
WATTLE CREEK ..................................... SWS
WATTS – California................................... SIC
WEIBACH – Alscace ............................... SWS
WEIBEL Champagne ..................................PB
WEINGUT SELBACH – Germany........... C&C
WEINHAUS SCHLOSS ..............................AL
WEISE & KROHN Port – Portugal..............AL
WENTE Vineyards .................................. SWS
WERNER & SOHN.................................. C&C
WESTSIDE ................................................. BB
WHETSTONE – California ...................... C&C
MAY 2009 Hawaii Beverage guide 89
WHITE COTTAGE RANCH – Calif. ...........JB
WHITECRAFT – C. Coast..............AWS-SWS
WHITEHALL LANE .....................................PB
WHITEHAVEN – New Zealand .................. JB
WHOOP WHOOP – Australia .....................JB
WILD HORSE.......................................... SWS
WILD ROCK – New Zealand ..................... BB
WILD Wines Fruit Flavored – Calif. ..........JB
WILDBERRY – Australia .............................PB
WILL GESSELBRECHT – Alscace .............AL
WILLAKENZIE – Oregon ...........................GC
WILLAMETTE Valley – Ore. ....................AL-GC
WILLI SCHAEFFER Germany ................ AWS
WILLIAM FEVRE – Chablis .................... AWS
WILLIAM HILL – Napa ................................JB
WILLIAM JAMES – Calif. ...........................JB
WILLIAMS SELYEM .................................. SIC
WINDSON SONOMA –Sonoma ................GC
WINDY RIDGE ......................................... SIC
WINTER – Napa.............................AWS-SWS
WINTER HILLS – New Zealand.............. SWS
WINZER-KREM – Austria ...........................AL
WOLF BLASS – Australia ....................... SWS
WOLFBERGER Sparkling..........................GC
WOLFGANG – Austria ............................ SWS
WOODBRIDGE ....................................... SWS
WOODWARD CANYON – Wash.n ......... C&C
WYNDAHM – Australia ........................... C&C
WYCLIFF BRUT Sparkling – Calif. .............JB
WYNNS – Australia........................AWS-SWS
X
X Y ZIN .................................................... SWS
Y
YALUMBA – Australia ..............................JMD
YANGARA PARK – Australia ..................... BB
YELLOW GLEN–Australia. ..................... AWS
YELLOW TAIL Wine/Spklg. – Australia ...... SWS
YVECOURT – France .................................PB
Z
Z-D Winery – California........................... C&C
ZACA MESA – Calif ...................................JB
ZAZA – Spain..............................................JB
ZARDETTO – Italy .................................. C&C
ZELLERBACH – Calif. ................................AL
ZEMMER – Italy ...................................... AWS
ZENATO – Italy ...................................... C&C
ZIG ZAG .................................................. SWS
ZIND HUMBRECHT – France................ JMD
ZISOLA – Italy................................AWS-SWS
ZONIN – Italy ............................................ SIC
 Hawaii Beverage guide - Brand index
Wine & SpiritS
from ASiA
A J
AKADAMA Plum Wine – Japan .............. SWS
AKITA Sake ................................................ BB
ARAMASA JIZAKE Sake ............................TA
B
BARLEY Shochu ........................................CH
BENTOME Sesame Shochu ....................... JF
C KAHORI Sake .............................................PB
CHIKUKURIN Sparkling Wine ................... BB
CHOKARA Extra Dry Sake........................CH
CHIYUMUSUBI Sake ................................. BB
CHOYA Plum Wine ...........................BB - CH
CRAZY MILK Sake .....................................PB
CRAZY CRANE Awamori .......................... BB
D KIKKOMAN Plum Wine .......................BB - JF
DAI GINJO Sake ........................................CH
DAISHICHI Sake ........................................ BB
E KOMASA Soju ............................................ BB
EIKO FUJI Sake – Japan ........................ SWS
F KURUSAWA Sake...................................... NT
FU-KI Wine................................................ SIC
FUSANO TSUYU Shochu .......................... NT
G
GEKKEIKAN Plum Wine/Sake ............... SWS
GENBEI SAN NO ONIGOROSHI ............... JF
GENSHU Sake ........................................ SWS
GINJO PREMIER ........................................ JF
GINZA NO SUZUME Shochu ..................... JF
GOOD OLD DAY Spirits .............................PB
H MOONSTONE ake .................................. SWS
HAKUSHIKA Sake ..................................... BB
HAN Soju.................................................... BB
HANA Plum Wine .......................................PB
HANA HOU HOU Sake ........................... SWS
HANAHATO Sake .................................. C&C
HATSUMAGO Sake ................................... NT
HATKUTSURA Sake ................................... JF
HOSHI Sake ................................................JB
HOU HOU SHU Sake ............................. SWS
90 Hawaii Beverage guide MAY 2009
I OHYAMA Wine ........................................ C&C
ICHINOKURA Sake .........................C&C - TA
JINRO Soju .................................................JB
JUNMAI Sake.............................................CH
JUNMAI DAI GINJO Sake..........................CH
JUNMAI GINJO Sake.................................CH
JYUNYO Shochu........................................ NT
K RICE Shochu ............................................CH
KAGUYAHIME Sake .................................. BB
KAIKOUZU Shochu..................................... JF
KAMIKOKORO Sake............................... C&C
KANNOKO Shochu ................................... NT
KARATAMBA Sake ..................................... JF
KASUMI TSURU Sake ............................ SWS
KATANA Sake ............................................ NT
KEN DAI GINJO Sake................................ BB
KIMOTO SHIZENSHU................................ BB
KINSEN .......................................................PB
KIZAKURA Sake ........................................ NT
KURO KURISHIMA Shochu ...................... NT
KUOMA Soju ........................................... SWS
KUSSUI Spirits ............................................PB
KUSSU MIYANOYUKI Sake .......................PB
M TAKARA MSAMUNE Sake ........................CH
MASAKURA Sake ...................................... BB
MEIBO Sake............................................ C&C
MINOWAMON Sake................................... BB
MIYAKO Sake.............................................CH
MIYANOYUKI Sake .....................................PB
MIZBASHO Sake ....................................... BB
MOMOKAWA Sake ................................. SWS
MURAI Sake............................................ SWS
N UMENOYADO Sparkling Sake ..................PB
NAMA Sake ................................................CH
NIGORI Sake .............................................. JF
NKAIDO KITCHOMU Shochu ..................... JF
NISHINOSEKI Sake ................................ C&C
NOBU Sake................................................. JF
O Y
OHIKURIN SAKE .................................... SWS
OSAKAYA HOBEI Sake .............................. JF
OKUNOMATSU Sake ................................ NT
OTOJOYAMA Sake ..................C&C - NT - TA
OZEKI Brands .....................................BB - JF
P Z
POOCHI POOCHI Sparkling Wine ........... BB
R Beer
RIHUKI Sake .............................................. BB
RYO Sake................................................... BB
RYUKYU-OHCHO Awamori Shochu .......... JF
S AYINGER – Germany ............................. SWS
SAWANOI Sake ...................................... C&C
SAWAMOTSURU Sake ..........KS -NT -PB -TA
SETSUGETSUN Sake ............................. PB
SHICHI HON MARI Sake....................... SWS
SHICHIKEN Sake....................................... NT
SHOCHIKUBAI Sake .........................CH - PB
SHOIN Sake............................................... BB
SILK ROAD Sake ....................................... BB
SUNTORY –Japanese Whiskey ............. SWS
SUISHIN Sake......................................... C&C
SWEET POTATO Shochu ...........................Ch
T BORNEM ABBEY Ale – Belgium ................AL
TAIHEIZAN Sake..................................... C&C
TAKARA Sake .............................................PB
TENRANZAN Sake .....................................PB
TENSONKOURIN Soju ........................... SWS
TOKUBETSU Sake ....................................CH
TOMBO Soju ........................................... SWS
TORI KAI Soju............................................ BB
TSUKINOKATSURA Sake ...................... C&C
U COLT 45 ......................................................PB
UKIYOE Sake..............................................PB
UMEEISHIKI Sake .................................. C&C
W
WAKAEBISU Sake .................................. C&C
WANOKAWA Sake.................................. SWS
WATAIRI BUNE Sake .............................. SWS
YAEGAKI MU Sake .............................. NT- TA
YAMADA NISHIKI Sake .............................. JF
YAEMARU Shochu..................................... NT
YATSUSHIKA Sake .................................... BB
YUKI NO BOSHA Sake ......................... SWS
YURI MASAMUNE Sskre....................... SWS
ZUICHO Sake .............................................TA
A
AMSTEL LIGHT – Holland ..........................PB
ASAH I.................................................NT - TA
AUGUSTIN ABBEY Ale – Belgium .............AL
B
BACARDI SILVER ...................................... AB
BARE KNUCKEL Stout .............................. AB
BASS Ale.................................................... AB
BAVIK PREMIUM ........................................AL
BIEKEN BROUWERIJ .................................AL
BIERE de BOUCHANIER Ale .....................AL
BIRRA MORETTI – Italy .............................PB
BITBURGER PILSNER ..............................JB
BODDINGTONS PUB Ale .......................... AB
BOHEMIA – Mexico ....................................PB
BOUCANIER Ale – Belgium ......................AL
BRUEGEL Ale – Belgium............................AL
BUDWEISER .............................................. AB
C
CARLSBERG – Denmark ...........................PB
CARTA BLANCA – Mexico .........................PB
CHANG – Thailand .....................................PB
CHERISH Ale–Belgium...............................AL
CHIMAY – Belgium .....................................PB
COOPERS – Australia ............................ SWS
COOR'S ......................................................PB
CORONA – Mexico .....................................PB
CZECHVAR ................................................ AB
D
DE KNINK ............................................... SWS
DINKELACJER ........................................ SWS
DOS EQUIS – Mexico.................................PB
DUVEL – Belgium .......................................PB
 Hawaii Beverage guide - Brand index
E LEFEBVRE .............................................. SWS
ECHIGO KOSHIHIKARI .............................CH
F
FISCHER Amber – France ........................PB
FLYING HORSE ...................................... SWS
FOSTER'S – Australia ...............................PB
FOXBARREL Hard Ciders ..........................AL
FRANZISKANER – Germany.................. SWS
G MILWAUKEE'S BEST ..................................PB
GOLDEN DRAAK Ale – Belgium ................AL
GORDON BIERSCH .................................. AB
GOSSER Lager....................................... SWS
GRIESKIRCHNER – Austrian .....................AL
GRIST SORGHUM RICE Ale......................AL
GROLSCH – Holland ..................................PB
GREENS ................................................. SWS
GUINNESS STOUT – Ireland .................... BB
H NEGRA MODELO – Mexico .......................PB
HARBIN Lager ........................................... AB
HARP Lager – Ireland................................ BB
HEINEKEN – Holland..................................PB
HINANO ..................................................... AB
HOEGAARDEN .......................................... AB
HURRICANE HIGH GRAVITY ................... AB
I
ICE HOUSE.................................................PB
INNSTADT BRAUEREI – Germany ............AL
J
JAMAICA Ale...............................................AL
JOHN BARLEYCORN Barley (Seasonal) ..AL
K O' DOUL'S ................................................. AB
KAPITTEL WATOU Ales – Belgium ............AL
KAPSREITER – Austrian ............................AL
KEYSTONE .................................................PB
KILLAN'S .....................................................PB
KING COBRA ............................................ AB
KIRIN BREWERY ....................................... AB
KONA Brewing Co. .................................... AB
KRONENBOURG – France ........................PB
L
LACHOUFE – Belgium................................PB
LAKEFRONT Brewing.................................AL
LANDMARK ............................................... AB
LOWENBRAU – Germany ......................... AB
M SAN MIGUEL – Philippines ........................PB
MAD RIVER Brewing ..................................AL
MAHARAJAH ......................................... SWS
MENABREA – Italy ................................. SWS
MICHELOB ................................................ AB
MICKEY'S....................................................PB
MILLER .......................................................PB
MODELO SPECIAL – Mexico .....................PB
MOLSON – Canada ....................................PB
MNGOZO – Belgium ...................................AL
MOOSEHEAD – Canada ............................PB
MORETTI LAROSSA – Italy .......................PB
MURPHY'S – Ireland .................................PB
N STEEL Reserve...........................................PB
NATURAL FAMIL ....................................... AB
NEWCASTLE Brown Ale – England ...........PB
O STOCK TOP Bellgiian White ..................... AB
OLDE ENGLISH “800” ................................PB
OLYMPIA .....................................................PB
ORANJEBOOM – Holland ......................... AL
ORION DRAFT – Okinawa ........................CH
ORVAL TRAPPIST Ale............................ SWS
P TEQUIZA .................................................... AB
PABST BLUE RIBBON ...............................PB
PACIFICO CLARA – Mexico .......................PB
PARROT BAY -Malt Beer ........................... BB
PERONI – Italy ............................................PB
PAULANER – Germany ..............................PB
PETRUS Ale Belgium ................................AL
PILSNER URQUELL – Czech.....................PB
PINKUS – Germany ................................ SWS
PIRATT Ale – Belgium ...............................AL
POPERLINGS Ale – Belgium ....................AL
PYRAMID ................................................... BB
R BLUE CREK .............................................. SIC
RED HOOK BREWERY ............................. AB
RED STRIPE – Jamaica ............................ BB
REDBRIDGE .............................................. AB
ROLLING ROCK ........................................ AB
S Y
SAMUEL SMITH – England .................... SWS YEBISU – Japan .........................................PB
YOUNGS ................................................. SWS
SAPPORO – Japan............................. JF - PB
Z
SCHNEIDER – Germany ............................PB
SCOTCH de SILLY Ale – Belgium ..............AL ZATEC ..................................................... SWS
SHARKS ......................................................PB ZIMA ..........................................................PB
SINGHA – Thailand ................................ SWS
SMIIRNOFF ICE..........................................AL Beer miCro
SLOEBER ALE ............................................AL 3 PHILOSOPHERS .....................................PB
SMIRNOFF ICE Malt Beer ......................... BB ANCHOR Brewing Co.. ...............................PB
SMIRNOFF Raw Tea - Malt Beer .............. BB BIG SWELL IPA .........................................MB
SMITHWICK'S – Ireland ............................ BB BIKINI BLONDE .........................................MB
SOL – Mexico..............................................PB BLUE MOON Brewing Co.. .........................PB
COCONUT PORTER .................................MB
SPATEN – Germany................................ SWS
DESCHUTES Brewing Co...........................PB
ST. IDES Malt Liquor...................................PB
HAWAII NUI. ................................................PB
ST. PAULI GIRL – Germany .......................PB
LENEUKUGEL ............................................PB
LOST COAST ..............................................PB
STEELHEAD ...............................................AL MACTARNAHANS Brewing Co.. .................PB
STEINLAGER – New Zealnd ......................PB MAUI Brewing Co........................................PB
STELLA ARTOIS ........................................ AB MEHANA Brewing Co.. ...............................PB
STIEGL GOLD – Austria .............................AL MENDOCINO Brewing Co.. ........................PB
NORTH COAST Brewing Co.. ....................PB
STOUT .......................................................CH PRIMO .........................................................PB
SUNTORY– Japan ......................................PB ROGUE ......................................................PB
SAMUEL ADAMS ........................................PB
T SIERRA NEVADA Brewing Co....................PB
WAILUA WHEAT ........................................ KB
TAJ MAHAL ............................................. SWS
TECATE – Mexico .......................................PB
Beer
TETLEYEnglish Ale – England ...................PB
non-ALCoHoLiC
TIGER......................................................... AB BECK'S – Germany .................................. AB
TRAPPISTES .......................................... SWS BUCKLER....................................................PB
TRAQUAIR Ale........................................ SWS CLAUSTHALER ..........................................PB
TROUBADOUR ...........................................AL COOR'S ......................................................PB
TSINGTAO – China .....................................PB KALIBER – England.................................. BB
U SHARP’S .....................................................PB
ST. PAULI GIRL...........................................PB
UNIBROUE – Canada.................................PB
V Beer orGAniC
VAN STEENBERGE Ale – Belgium ............AL BISON Brewing ..................................AL - SIC
W BRASSERIS DE SILENRIEUX ....................AL
BUTTE CREEK Brewing .............................AL
WARSTEINER – Germany..........................PB
EEL RIVER Brewing ...................................AL
WESTMAILE ........................................... SWS FISH TALE......................................... AL - SIC
WILD BLUE ................................................ AB SANTA CRUZ ............................................ SIC
WIDMER BROS. Brewing .......................... AB STONE MILL Pale Ale ............................... AB
WITTEKERKE .............................................AL WILD BLUE ...................................................A
WOLAVERS ...............................................AL
MAY 2009 Hawaii Beverage guide 91
 Hawaii Beverage guide - Brand index
WAter
A
ANTIOXDANT Vitamin ................................PB
ARROWHEAD Spring ................................JB
B
BADIOT Imported.................................... SWS
BRAND OF BRITAIN Spatkling ..................PB
C A
CALISTOGA Sparkling Mineral .................JB
CAL PICO ....................................................TA
CRYSTAL GEYSER Spring/Spklg. .............PB
E I
EVIAN Imported ...................................... SWS
F
FEVER TREE Sparkling..............................PB
FIJI Imported ...............................................JB
FINE Imported......................................... SWS
H
HAWAII DEEP BLUE Spring .......................PB
HAWAIIAN SPRINGS ..................................PB
I
ICELANDIC GLACIAL H2O ....................... AB
K
KONA DEEP................................................PB
O T
O TAHITI..................................................... AB
O WATER Flavored .....................................PB
P
PARADISE Spring .......................................PB
PERRIER Sparkling Mineral ......................JB
S
SAN PELLEGRINO Sparkling Mineral .......JB
SNAPPLE LYTE Spring...............................PB
SNAPPLE Vitamin .......................................PB
SOLE Water ............................................... BB
T F
TAU Spring ...............................................PB
TY NANT Spring Water ............................. BB
92 Hawaii Beverage guide MAY 2009
V G
VOLVIC Impoted ..................................... SWS
VOSS Imported ................................SWS
W Q
WAWERA Spring/Sparkling........................PB
miSCeLAneoUS/
non-ALCoHoLiC
A&W Soda...................................................PB
AGAVE Nectar ........................................ SWS
ALOHA MAID ..............................................TA
AMORETTI .............................................. SWS
ARIZONA Beverages/Tea ...........................JB
AGOSTURA ............................................ SWS
ARIEL (N/A Wine) ................................... SWS
B S
BACARDI Party Drinks............................... BB
BACARDI MOJITO ..................................... BB
BARISTELLA Mixes ................................ SWS
BARTLES & JAMES ....................................JB
BON APPLE TITE (NA Wine) ................. SWS
C
CALISTOGA Juice ......................................JB
CAL PICO Non-Carbonated Water .............TA
CALPIS Tea .................................................TA
CHATEAU de FLEUR Spklg. (NA) ...........PB-SWS
CINTRON Energy Drink ..............................PB
CLOSE CALL (N/A) ...................................PB
CLUB ......................................................CWS
COCO LOPEZ Mixes ..................................PB
D
D.J. DOTSON Triple Sec ........................... BB
DAILY'S Mixes ......................................... SWS
DAMMANN ............................................. SWS
DECO Chocolate Essence .........................PB
DUET WIalnut Essence ..............................PB
E
EISCH Glassware ..............................BB - GC
ENGLISH SUMMER Mixes .................... SWS
4 COPAS ................................................. SWS
FINEST CALL Mixes .................................. BB
FRIDAY Cocktail ............................CWS-SWS
FUNKIN Mixes ....................................... SWS
GATORADE Sports Drink ...........................PB
GLEUKOS Energy Drink .............................PB
GVORI Bloody Mary Mix.............................AL
GVORI Cocktail Onions ..............................AL
GVORI/ Stuffed Olives ................................AL
GVORI Dirty Nartini Mix ..............................AL
H R
HENRY WEINHARDS Soda .......................PB
HI ISLAND TEA (N/A).................................PB
HIRSCHMANN Pumpbkin Seed Oil ....... SWS
HORNSBY - Cider.......................................JB
HULA GIRL Cocktail ............................... SWS
IBC Soda .....................................................PB
ILLY CAFE ............................................... SWS
ITOEN Tea...................................................TA
J
JOSE CUERVO Mixes ...................CWS-SWS
JACK DANEILS Country Cocktails ............ BB
K
KAHLUA RTD.......................................... SWS
KONA JOE'S Coffee ...................................JB
KONA TRADER Tropical Mixes .................PB
L
LANGER Juice ............................................PB
LAPAZ Mines .......................................... SWS
LION Coffee ................................................PB
LOST Energy Drinks .................................. AB
M
MADURO Port.............................................PB
MAJOR PETERS' Mixes .....................BB
MALIBU Mixes ..................................SWS
MIKE'S -Prepared Cocktails ................JB
MIKE'S Hard Lemonade.......................JB
MIX 1 Protein Drink ............................. PB
MODMIX Mixes ................................SWS
MONSTER Energy Drinks ................... AB
MR. TOMATO Bloody Mary .................JB
MR. & MRS. “T” Mixes ........................ PB
N
NANTUCKET Nectars ......................... PB
NEW YORK Long Isld. Cocktails .....SWS
NIC LITE (N/A) .................................... PB
O
180 Energy Drink................................. AB
ORANGINA Drinks .............................. PB
QUICK MIX .......................................SWS
QUICK WAYMixes ............................SWS
RC COLA ............................................ PB
RED BULL Energy Drink ......................JB
REPUBLIC OF TEA..............................JB
RIEDEL Glassware..................AWS-SWS
RIGHTO Mixes ....................................BB
ROSE'S Mixes ..................................... PB
ROYAL KONA Coffee .......................... PB
ROYAL MILLS Coffee...........................TA
RUMBA Juice ......................................AB
7-UP Soda ........................................... PB
SAUZA RDT Cocktail/Mixes ............SWS
SENCE ROSE Mixs .........................SWS
SHIRAKIKU MIRIN ...............................TA
SMIRNOFF Cocktails ............. CWS-SWS
SNAPPLE ............................................ PB
SOUTHERN SUPREME Mixes ........SWS
STEWART'S Original Soda ................. PB
STIRRINGS mixes.................. CWS-SWS
SUNKIST Orange Soda ...................... PB
SUNNY DELIGHT Juices .................... PB
SWEET LEAF TEA -Organic................JB
TARANTULA Mix.................................BB
TEJAVA Premium Tea ......................... PB
THOMAS KEMPER Soda.................... PB
TRADER VIC'S Mixes/Syrups..............JB
TROPICANA Juice .............................. PB
V
VALIENTE Mixes ................................. PB
VENOM Energy Drink ......................... PB
W
WAILUA SODA WORKS ......................JB
WELCHES ........................................... PB
Y
YAESGAKI Cooking Sake ....................TA
YOO HOO Chocolate .......................... PB
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MAY 2009 Hawaii Beverage guide 93

DIreCtOry
INDUSTRY REPRESENTATIVES PATRON SPIRITS CO. AMERICAN WINE & SPIRITS of HI
ALOHA IMPORTING & BROKERAGE, INC. Ed Blinn, Vice President ....................... (310) 796-1114 1318 Kamani St ......................................591-8825
Terri Arashiro Harvey ......................... 988-7923 PERNOD RICARD USA (800) 866-9463
BACARDI USA Ray Carroll, District Mgr .......................(808) 228-9937 (Fx) 591-9121
Sommer Meyer, State Rep................... 623-6440 REMY COINTREAU USA, INC. ANHEUSER-BUSCH SALES of HI
BOSTON BEER CO David Gochros, State Mgr. ........... (C) (808) 348-7369 99-877 Iwaena St., Aiea ..................... 487-0055
Mike Gorman, Western Division Manager SAN MIGUEL BEER 487-2400
........................................................... (C) (760) 533-0700 Craig Yoneshige, Pres., (Fx) 486-4897
B&Co. C&J Consulting Services. ..............................224-8904 BETTER BRANDS
David Bertining SIERRA-NEVADA BREWING CO. 94-501 Kau St. Waipahu .......................... 676-6111
Philana Bouvier ...... (Ph/Fx) (808) 744-2731 Rob DeKeyrel, ................................................. (800) 728-2570
COORS BREWING CO. Area Manager.-HI ...................................(808) 938-1972 (Fx) 676-6149
Tracy Neal, Distr. Bus. Mgr ......(C) (916) 220-9191 SANDWICH ISLES CELLARS
CHAMBERS & CHAMBERS, INC.
(Fx) (916) 355-8595 Steve Clark.............................................(808) 573-0152
VINEONE 501 Kokea, # A-1 .........................................832-4900
Rod Takakawa, State Mgr. .......678-4000 (x14808) (Fx) 832-4910
Alan Suzuki, HI Dist. Sales Mgr. . . . . . . . . . . . . . . . .735-2345
CROWN IMPORTS, LLC
(Fx) 735-2343 CHERRY COMPANY
Gary Clark, State Mgr.-HI..........(808) 839-5533
(Fx) (808) 839-5588 4461 Malaai St. .............................................422-6555
ASSOCIATIONS
Jarret Yoshida, COASTAL WINE & SPIRITS of HI
CHAMBER OF COMMERCE
District Mgr.-HI .................. (C) (808) 864-0121 318 Kamani St ..............................................591-8825
735 Bishop #220, Hon., HI 96813 ......................522-8800
(Fx) (808) 683-0056 1(888) 866-9463
E&J GALLO, RETAIL DIVISION DISPENSER ASSOCIATION
(Fx) 591-9121
Mike A. Berube, P. O. Box 15157, Hon., HI 96830 .......................922-5918
GRAND CREW WINE MERCHANTS
CSW, State Mgr. ........................... (C) (808) 284-2772 HAWAII FOOD & BEV. ASSN. ............. 533-6750 or
94-501 Kau St., Waipahu, ................. 676-6190
FOTI-BRYAN ENTERPRISES, INC.......... 524-6677 677 Ala Moana #815, Hon. 96813 .................... 545-2082
(Fx) 524-6678 (Fx) 676-6224
HAWAII HOTEL ASSOCIATION
FRANK-LIN DISTILLERS JAPAN FOODS (HI) LTD.
2250 Kalakaua Ste. 404-4, Hon. HI 96815........923-0407
Randy Beddow, State Mgr, ............. (808) 333-566s7 887 N. Nimitz Hwy.......................................537-9528
(C) (808) 936-7956 HAWAII RESTAURANT ASSOCIATION
(Fx) 526-0389
JIM BEAM BRANDS CO. 1164 Bishop #905, Hon. HI 96813 ....................536-9105
JMD BEVERAGES
Dave Meadors, State Mgr ..............(C) (800) 291-0711 NATIONAL LICENSED BEVERAGE ASSOC.
99-1269 Iwaena St., Aiea .........................487-9985
GLOBAL MARKETING SERVICES (NLBA) .....................................922-5918 or 533-6750
(Fx) 487-2043)
................................................................(808) 596-0086 RETAIL LIQUOR DEALERS ASSOCIATION
INTERNATIONAL BEVERAGE BROKERAGE JOHNSON BROTHERS of HI
677 Ala Moana #815, Hon. HI 96813.................533-1292
Bill Van Asperen ..............................................638-5544 1001Kamokila Blvd. Ste 216, Kapolei ..487-535
(C) 226-9463 PRODUCERS 487-0008
HAWAII NUI BREWING ALOHA DISTILLERS .................... (808) 841-5787 (Fx) 485-2626
Andy Baker. ...........................................(808) 271-9701 5 Sand Isl. Access Rd., Bld 929, Unit 118 Hon., HI 96819 KOTAKE SHOKAI
KOBRAND KONA BREWING CO. ...................(808) 334-1133 1812 Kalani St. .............................................847-3926
Phyllis Horner Nishimoto - State Mgr/Wine Portfolio
75-5629 Kuakini Hwy. Kailua-Kona. HI 96740
..................................................................(808) 386-1436 NISHIMOTO TRADING CO. LTD-HI
Jim Maguire -Spirit Portfolio ..................(310) 574-3212 KEOKI BREWING CO . ......(800) 245-8884
331 Libby St. .................................................832-7555
KONA BREWING CO. 2976 Aukele St. #87 Lihue, HI 96766
(Fx) 841-3853
Steven Cole, HI Market Mgr. .....................(C) 756-5040 MAUI BREWING CO. ....................................669-3474 PARADISE BEVERAGES
M & S BROKERAGE, INC. 910 Honoapiilani Hwy. #55 Lahaina, HIi 96761 94-1450 Moaniani St., Waipahu............678-4000
Mark Milton (877) MAUI BREW 678-4100
Teresa Milton ....................................................678-0434
MEHANA BREWING CO. SANDWICH ISLES CELLARS
(Fx) 676-5797
275 E. Kawili St., Hilo, HI 96720 ...........(808) 934-8211 Customer Assistance .........................(808) 216-4520
MAJESTIC FINE WINES-Representing
Kendall-Jackson & Corterra Wines ........ (Off.) 261-9941 (Fx) (808) 961-9621 SOUTHERN WINE & SPIRITS of HI
Michael Hopkins, HI. Region Mgr. ...............(C) 554-7422 TEDESCHI VINEYARDS 318 Kamani St. .............................................591-8825
(Fx) 261-6663 HC1 Box 953, Kula, HI 96790 ...........................878-1266 ..................................................(888) 866-9463
MAUI BREWING CO (Fx) 591-9121
VOLCANO WINERY
Garrett W. Marrero, \Owner. ............. (C) (808) 280-4687 WILLIAM GLADSTONE IMPORTS
P.O. Box 843, Volcano, HI 96785 ..................... 967-7772
MILLER BREWING CO. 501 Summer St. Ste 502 .................... 737-3637
Robert Yackley .................................................489-3754 OAHU WHOLESALERS
PARLIER INC. WORLD WINE TRADING CO.
ALLIED IMPORTERS & WHOLESALERS
Jon Parlier.........................................................623-0373 2298 Alahao Pl., Unit Q, Honolulu .... 842-0562 4224 Waialae Ave., Box 5-254 ...............373-4036
(Fx) 842--0563 (Fx) 373-3908

94 Hawaii Beverage guide may 2009

 DIreCtOry
KAUAI WHOLESALERS GRAND CREW WINE MERCHANTS SANDWICH ISLES CELLARS
AMERICAN WINE & SPIRITS of HI 73-4854 Kanalani St., Kailua-Kona ..............326-2768 Customer Assistance ....................................249-0095
1544 Haleukana St., Bay #12, Lihue ..245-2999 (Fx) 329-9421 (Fx) (888) 249-0599
(Fx) 245-3327 JOHNSON BROS. of HI, INC. SOUTHERN WINE & SPIRITS of HI
ANHEUSER-BUSCH SALES of HI Kawaihae Industrial Cntr., Bldg. # B, Bay 7 .882-1026 231 Lalo Pl., Kahului.......................................871-8406
2955 Waapa Rd. ....................................... 245-3263 Kawaihae 96743 ................................. (Fx) 882-1420 (Fx) 871-9112
TANIKAI INC.
BETTER BRANDS PARADISE BEVERAGES 787 Alua St., Wailuku.....................................242-6831
3071 Aukele St, Lihue ...............................245-4734 452 Kalanianaole Ave., Hilo ........................935-1168 (Fx) 244-0794
(Fx) 245-1748 73-5581 Olowalu, Kailua-Kona ...................329-2242
COASTAL WINE & SPIRITS of HI DEPARTMENT OF LIQUOR CONTROL
1544 Haleukana St., Bay #12, Lihue .245-2999 SOUTHERN WINE & SPIRITS of HI
(Fx) 245-3327 61-3785 Maluokalani #12, Kawaihae ...............882-1841 CITY & COUNTY OF HON. .......... 523-4458
P.O. Box 44635, Kamuela ............(Fx) (808) 882-140 711 Kapiolani Blvd. #600 ......... (Fx) 591-2700
GRAND CREW WINE MERCHANTS
website: www.honolulu.gov/liq
3071 Aukele St, Lihue ........................ 245-4734
(Fx) 245-1748 MAUI WHOLESALERS COUNTY OF HAWAII
JOHNSON BROS. of HI, INC. AMERICAN WINE & SPIRITS of HI East Hawaii ....................................... 961-8218
P.O. Box 1911, Lihue, HI 96766.............245-4774 231 Lalo Pl., Kahului .............................871-8406 West Hawaii .....................................................327-3549
(Fx) 245-4940 101 Aupuni St. #230, Hilo ................. (Fx) 961-8684
(Fx) 871-9112
PARADISE BEVERAGES website: www.hawaii-county.com/directory/dir_liquor.htm
ANHEUSER-BUSCH SALES of HI
1741 Haleukana St. ....................................245-6938 169 Kalepa Pl., Kahului ..................... 877-2520 COUNTY OF MAUI ......................................243-7753
SOUTHERN WINE & SPIRITS of HI 2145 Kaohu St., #105 Wailuku ......... (Fx) 243-7558
BETTER BRANDS website: www.co.maui.hi.us/departments/Liquor
1544 Haleukana St., Bay #12, Lihue . 245-2999 800 Kolu St., Wailuku..................................244-1448
(Fx) 245-3327 (Fx) 244-1172 COUNTY OF KAUAI ...................................241-6580
HAWAII WHOLESALERS COASTAL WINE & SPIRITS of HI 4444 Rice St. Ste 120, Lihue.............. (Fx) 241-6585
231 Lalo Pl., Kahului ............................ 871-8406 website: www.kauai.hawaii.gov
AMERICAN WINE & SPIRITS of HI
(Fx) 871-9112 (click on “Departments”, then click on “Liquor Control”)
61-3785 Maluokalani #12, Kawaihae..882-1841
GRAND CREW WINE MERCHANTS
P.O. Box 44635, Kamuela ........... (Fx) 1-808-882-1401 BATF
800 Kolu St., Wailuku ......................................244-1448 300 Ala Moana Bl. #3321 ....................................................
ANHEUSER-BUSCH SALES OF HI (Fx) 244-1172 242-6831
16-211 Wiliama St.., Keaau, 96749 .............966-7474 JMD BEVERAGES Warehouse
75-5563 Kauhola St.., Kailua-Kona ............329-9515 771 Eha St. #21, Wailuku ................... (808) 242-1120 STATE TAX OFFICE
BETTER BRANDS (Fx) 244-5436 425 Queen St. .................................................... 548-2211
73-4854 Kanalani St., Kailua-Kona.............326-2768 JOHNSON BROS. of HI U.S. CUSTOMS OFFICES
(Fx) 329-9421 31 So. Wakea Ave. , Kahului..........................871-4842 335 Merchant St., Rm. 225 .............................522-8060
COASTAL WINE & SPIRITS of HI (Fx) 877-2797
61-3785 Maluokalani #12, Kawaihae ...........882-1841 PARADISE BEVERAGES
P.O. Box 44635, Kamuela ......(Fx) 1-808-882-1401 821 Eha St., Wailuku...................................244-3144

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publisher@hawaiibevguide.com Phone: (808) 591-0049 • Fax: (808) 591-0038 05 /09

may 2009 Hawaii Beverage guide 95

 the beverage network crossword

This month features clues about Gin.

10 Bony
11 Sward
13 Purple vegetable
14 Shallow area
20 “I dream of __” (old TV show)
22 Talk
24 Example of perfection
26 Fruit
27 Arched
28 Italian herb
30 Brand of dispensable candy
32 Book by Homer
33 Light cake
34 Operate
36 Both
38 Imported Gin, with 1 across
42 Billion years
43 Land
46 Fluids
49 Domestic Gin
51 Sleeping place
53 Opposes customs
56 Platter
58 Small particle
59 Footgear
60 Baby powder
61 Yes
63 Competition at the Greek games
64 Yoga practicer
65 Cooking measurement
67 Before, poetically
across 37 Reverend ( abbr.)
39 Gap
66
68
Shoot clay pigeons
Id’s counterparts 69 Stood opposite
1 Imported Gin, with 38
40 American Cancer Society 70 Hawked
down
(abbr.) 71 Waitress on Cheers
5 Standard or average
41 Aaron’s son, Moses’ 72 Meditation
8 Girls solution
nephew 73 Upper body muscles
12 Horse
44 Wrath 74 Aye
13 Hole maker
45 Bride’s headdress 75 Annoyance
15 Margarine
47 Record
16
17
Kid’s cereal brand
Sugar-free brand
48 Diverge down
50 Improvise a speech 1 Greenwich Mean Time
18 What cars travel on
52 Neither’s partner 2 Boat movers
19 Arranges
54 Helper 3 Clench you teeth
21 Imported Gin
55 Proof ending
23 Arise (2 wds.) 4 Six-sided polygon
57 Whitley ____, Imported
25 Food and Agriculture 5 Marsupial
Gin
Organization (abbr.) 6 Music
59 Workplace
26 African nation 7 Pull in a fish
62 ____ Sapphire, Imported
29 Chart 8 Domestic Gin
Gin
31 Makes a sweater
65 Citizen 9 Healing plant
35 Venus

96 Hawaii Beverage guide may 2009

 July 8th through 12th,20 09

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com, Jim Beam, Johnnie Walker Scotch, Jose Cuervo Tequila, June Liqueur, Junior Johnson’s Midnight Moon, Knob Creek, Kold-Draft Ice, Kubler Absinthe, La Clandestine, La Fée Absinthe, Laird’s Applejack, La Maison d’Absinthe, Laphroaig, Leblon Cachaça, Le Tourment Vert Absinthe, Lillet Blanc,
LOFT Liqueurs, Louisiana Life Magazine, Lucid, Luxardo Maraschino Liqueur, Luxardo Marsca Cherries, Lyon’s Cocktail Essentials, Maker’s Mark Bourbon Whiskey, Magnum Music Group, Malt Advocate, Mansinthe Absinthe, Marie Brizard, Marteau Absinthe, Martell Cognac, Martin Miller’s Gin,
Martini & Rossi, Martini Asti/Prosecco, Maui, Mekhong, Michter’s Whiskey, Milagro Tequila, Mixerz, Modern Spirits, Morton’s Steakhouse, Mount Gay Rum, Mud Puddle Books Inc., Munat Bros., Museum of the American Cocktail, Navan Vanilla Liqueur, New Orleans Bourbon Society, New Orleans
Homes & Lifestyle Magazine, New Orleans Magazine, Nightlub & Bar Magazine, Noilly Pratt, Nola.com, Nouvelle Orleans, Obsello Absinthe, offBeat Magazine, Old New Orleans Rum, Omni Royal Orleans, PAMA Pomegranate Liqueur, Parrot Bay Rum, Partida Tequila, Pat O’s on the River, Perfect Puree,
Pernod Absinthe, Pernod-Ricard, Peychaud’s Bitters, Plymouth Gin, Preiss Imports, R1, Rain Organic Vodka, Rhum Clément, Riedel Glassware, Rittenhouse Rye, Ron Zacapa Rum, Roosevelt Hotel, Rum 1919, Sagatiba Cachaça, Sauza Tequila, Saveur Magazine, Sazerac Rye Whiskey, Scorpion Mezcal,
SerindipiTea, Siembra Azul, Smirnoff Vodka, Sobieski Vodka, Square One Botanicals, Square One Vodka, St. Germain Elderflower Liqueur, Stolichnaya Vodka, Sunkist Growers Association, Suntory Yamazaki Single Malt Whisky, Tabasco®, Tanqueray 10, Tanqueray Gin, Tanqeray Rangpur Gin, Tea
Forte, Tito’s Handmade Vodka, Tobacco Free Living, Tomintoul Whiskey, Tommy Bahama Rum, TY KU, United States Bartenders’ Guild, Über Bar Tools, Uvix Vodka, Van Gogh Vodka, VeeV, Versinthe Absinthe, Vieux Carre Absinthe, Vieux Pontarlier, Vita-Mix, Weddings Magazine, The Whiskeys of
Heaven Hill, W New Orleans Hotel, Wild Turkey Bourbon, Zen Green Tea Liqueur and Zespri Kiwifruit.
 good taste and good value meet
at Coastal Ridge®

Coastal Ridge WineRy, napa, Ca

707.265.4050